Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com.
- Namespace
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https://adwords.google.com/api/adwords/cm/v201809
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BiddingScheme (inherited)
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Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |
PageOnePromotedBiddingScheme
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Specifies the strategy goal: where impressions are desired to be shown on search result pages. Enumerations
This field can be selected using the value "PageOnePromotedStrategyGoal".
This field is required and should not be
null when it is contained within Operators : ADD. |
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Strategy maximum bid limit in advertiser local currency micro units. This upper limit applies to all keywords managed by the strategy. This field can be selected using the value "PageOnePromotedBidCeiling".
This field must be greater than or equal to 0.
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Bid Multiplier to be applied to the relevant bid estimate (depending on the strategyGoal) in determining a keyword's new max cpc bid. This field can be selected using the value "PageOnePromotedBidModifier".
This field must be greater than or equal to 0.
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Controls whether the strategy always follows bid estimate changes, or only increases. If false, always set a keyword's new bid to the current bid estimate. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid. This field can be selected using the value "PageOnePromotedBidChangesForRaisesOnly".
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Controls whether the strategy is allowed to raise bids when the throttling rate of the budget it is serving out of rises above a threshold. This field can be selected using the value "PageOnePromotedRaiseBidWhenBudgetConstrained".
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Controls whether the strategy is allowed to raise bids on keywords with lower-range quality scores. This field can be selected using the value "PageOnePromotedRaiseBidWhenLowQualityScore".
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