Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com.
- Namespace
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https://adwords.google.com/api/adwords/cm/v201809
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BiddingScheme (inherited)
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Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |
PageOnePromotedBiddingScheme
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Specifies the strategy goal: where impressions are desired to be shown on search result pages. Enumerations
This field can be selected using the value "PageOnePromotedStrategyGoal".
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Strategy maximum bid limit in advertiser local currency micro units. This upper limit applies to all keywords managed by the strategy. This field can be selected using the value "PageOnePromotedBidCeiling".
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Bid Multiplier to be applied to the relevant bid estimate (depending on the strategyGoal) in determining a keyword's new max cpc bid. This field can be selected using the value "PageOnePromotedBidModifier".
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Controls whether the strategy always follows bid estimate changes, or only increases. If false, always set a keyword's new bid to the current bid estimate. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid. This field can be selected using the value "PageOnePromotedBidChangesForRaisesOnly".
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Controls whether the strategy is allowed to raise bids when the throttling rate of the budget it is serving out of rises above a threshold. This field can be selected using the value "PageOnePromotedRaiseBidWhenBudgetConstrained".
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Controls whether the strategy is allowed to raise bids on keywords with lower-range quality scores. This field can be selected using the value "PageOnePromotedRaiseBidWhenLowQualityScore".
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