Video Catalog

API Version Highlights

Find out about the changes introduced in Google Ads API v18.

Find out about the changes introduced in Google Ads API v17.

Find out about the changes introduced in Google Ads API v16.

Authentication & Authorization

An introduction to authentication & authorization in the Google Ads API.

A demo of Google Ads API credentials setup for web applications, using the OAuth Playground.

In this episode, we'll demystify OAuth with the Google Ads API and demonstrate how you can complete the entire OAuth process and make an API request using the Desktop App flow with the REST API in under 20 seconds. We'll also share some useful scripts to quickly generate access tokens and perform searchStream requests.

In this video, we cover some best practices for working with authentication and authorization.

Performance Max

An introduction to Performance Max campaigns with the Google Ads API.

How to work with assets in Performance Max campaigns.

How to create a campaign budget and campaign for Performance Max.

Performance Max campaigns for online sales with a product feed.

How to create asset groups for Performance Max campaigns.

How to set up listing group filters with Performance Max retail campaigns.

How to link assets to asset groups in Performance Max campaigns.

How to add campaign conversion goals to Performance Max campaigns.

Enhanced Conversions for Web

What enhanced conversions for web are, why they're useful, and what prerequisites you need to implement before you can upload your enhanced conversions for web to the Google Ads API.

High level usage flow for enhanced conversions for web in the Google Ads API.

Code example for enhanced conversions for web in the Google Ads API, with requirements and best practices highlighted.

Enhanced Conversions for Leads

What enhanced conversions for leads are, why they're useful, and what prerequisites you need to implement before you can upload your enhanced conversions for leads to the Google Ads API.

Learn about the high-level usage flow for enhanced conversions for leads in the Google Ads API.

Code example for enhanced conversions for leads in the Google Ads API, with requirements and best practices highlighted.

GAQL

An introduction to reporting with the Google Ads API.

As a primer to using the Google Ads Query Language, or GAQL, this episode will cover the basic query structure, syntax, and grammar you need to know in order to begin writing queries to perform reporting requests using the Google Ads API.

In the Google Ads Query Language, segmenting a reporting query can serve numerous purposes including data selection and providing implicit GROUP BY functionality. In this episode we'll describe the effects of adding segments to your GAQL queries.

GoogleAdsRow is the struct returned from reporting requests in the Google Ads API. In this episode, we'll discuss what a GoogleAdsRow is and how the values contained in a GoogleAdsRow struct are determined by a Google Ads Query Language query.

The GoogleAdsFieldService is a powerful resource for discovering field metadata to construct Google Ads Query Language strings. In this episode, we'll demonstrate how to get started with the GoogleAdsFieldService, determine available resources to use in the FROM clause of a GAQL query, and fetch the fields that are available to use in a GAQL query based on the resource you choose to insert into a query's FROM clause. In future episodes, we will further demonstrate how to use the GoogleAdsField service to become a GAQL power user.

Building on the "GoogleAdsFieldService and the Google Ads Query Language - Retrieving Field Metadata" video, this episode will demonstrate how to use the GoogleAdsFieldService to determine which available fields, segments, and metrics can be used in which clauses of a GAQL query string. Follow along as we demonstrate how to use the SELECTABLE, SORTABLE, and FILTERABLE keywords to programmatically generate reporting queries.

In this episode, we'll explore field compatibility in the Google Ads Query Language and explain why certain segments, metrics, and resources can or cannot be present in the same GAQL query. This episode builds upon prior episodes in the GAQL playlist to demonstrate how to use the GoogleAdsFieldService to determine which fields are selectable with each other. We'll then flip our attention to the Google Ads Query Builder, an interactive, browser-based tool in the Google Ads API documentation site, and explain how to use this tool to easily determine field compatibility and build GAQL queries.

In this episode, we'll explain validation rules in GAQL as it relates to adding certain fields to the WHERE and ORDER BY clauses, which must first be added to the SELECT clause.

In this episode, we'll explain validation rules in GAQL as it relates to including date ranges in a query.

Adding filtering conditions to the WHERE clause of a GAQL query is an effective way to narrow a result set. In this episode, we'll discuss the components of a filtering condition and walk through a couple of examples using the Google Ads Query Builder.

In the final episode in our series about the GAQL, we review what we've learned throughout the series by fixing several erroneous queries with the Google Ads Query Validator.

REST API

In this video, we'll provide an introduction to using the REST interface of the Google Ads API. Topics include: transport choices of REST versus gRPC, necessary credentials, API design including resource naming hierarchy, and using cURL with the Google Ads API.

In this video, we'll get an overview of authorization with REST. We'll then see how to generate an access token with REST and use that access token to authenticate to the Google Ads REST API.

In this video, we'll look at the differences between the SearchStream and Search methods, and walk through a demo of using each of these methods over REST.

Best Practices

How to retrieve information efficiently using the Google Ads API. Covers the differences between SearchStream and Search, including practical advice on when to use each method. The video also explains how the API caches results and how you can retrieve rows in reverse.

In episode 2 of the Google Ads API Best Practices Series, we discuss how to mutate information efficiently using the Google Ads API. This video contrasts per service mutates versus the GoogleAdsService, grouping and ungrouping operations, and how to ensure there are no orphaned entities.

In episode 3 of the Google Ads API Best Practices Series, we discuss advanced techniques in retrieving information such as using optimal WHERE clauses and filtering unneeded data that can bloat responses. We also contrast the AdWords API means of retrieving information.

Account Change History

Explore the two major parts of the Change History feature in the Google Ads API. Learn about what you need to consider before using Change Status and Change Event.

Explore the Change Status feature in the Google Ads API. Learn about how page through status changes to examine your account's history.

Optimization Score & Recommendations

A high-level presentation of all the main concepts of Optimization Score and Recommendations for a smooth integration using the Google Ads API.

A presentation of all the technical details for a smooth integration with the Optimization Score using the Google Ads API.

A presentation of all the technical details for a smooth integration when retrieving recommendations using the Google Ads API.

A presentation of all the technical details for a smooth integration when taking actions based on recommendations using the Google Ads API.

Follow along as we demonstrate how to apply recommendations using the Google Ads API.

Follow along as we demonstrate how to take actions on recommendations in bulk using the Google Ads API and discuss common pitfalls and errors.

Follow along as we discuss how to handle errors and test recommendations when developing your applications with the Google Ads API.

We summarize many of the best practices from previous episodes and introduce some new integration considerations.

Smart Bidding

An introduction to Smart Bidding, including an overview of what Smart Bidding is and why it's important, as well as a brief example of how to set up a basic Smart Bidding strategy.

An overview of two key Smart Bidding Strategy types, MaximizeConversions and MaximizeConversionValue, and the different ways that they can be applied to campaigns.

Logging & Monitoring

In this introductory video, we discuss some of the benefits and considerations around implementing logging and monitoring for your Google Ads API integration.

In this video, we bring our foundational understanding of logging and monitoring to new heights to see what a cloud-based solution could look like for your Google Ads API integration.

In this episode, we log some custom data to Google Cloud Logging. We walk through a Python example which uses a custom gRPC interceptor to extract request and response data, as well as some metadata like success status and elapsed time, into custom logs. We then send those logs to the cloud using the Google Cloud Logging API.

In this episode, we build custom metrics on top of our logs in Google Cloud Logging, and set up a dashboard to monitor our new metrics. We also see how you can use Google Cloud Monitoring to set up alerts to notify you when your metrics aren't where you want them to be.

Integration Testing

This video gives an introduction to the Google Ads test account and its alternatives.

This video walks through some examples of testing in practice. Specifically, we create a test manager and client account, configure our API credentials to send requests to the test client account, create a campaign in our test account, and finally query our test account to list its campaigns.

This video walks through some best practices for testing your integration.