Performance Max - Asset Group Assets

  • This is the seventh episode in an 8-episode series about creating Performance Max campaigns with the Google Ads API.

  • The episode discusses Asset Group Assets, which attach Assets to Asset Groups in Performance Max campaigns.

  • While straightforward, the episode focuses on design considerations for applications and new paradigms presented by Performance Max.

  • The video will walk through a possible code implementation using the Performance Max Interactive Guide (Note: The Interactive Guide is sunset and no longer available).

This is the seventh episode in an 8-episode series about creating Performance Max campaigns with the Google Ads API. In this episode, we'll discuss Asset Group Assets, or the mechanism used to attach Assets to Asset Groups in Performance Max campaigns.

While Asset Group Assets are straightforward in their own right, this episode will focus on some design considerations when planning an application and highlight some of the new paradigms presented by Performance Max. At the end of the video, we'll walk through a possible code implementation using the Performance Max Interactive Guide.