Cómo crear una campaña inteligente y un parámetro de configuración de campaña inteligente

Las campañas inteligentes dependen de un recurso llamado SmartCampaignSetting, que contiene opciones de configuración adicionales que no están disponibles en el recurso principal Campaign.

Un parámetro de configuración de la campaña inteligente no puede existir sin estar vinculado a una campaña, lo que explica por qué es mejor incluir ambas operaciones en la misma solicitud de modificación.

Crear una campaña

Dado que Google administra automáticamente las campañas inteligentes principalmente con su tecnología publicitaria, no es necesario que configures muchos campos en ellas.

Requisitos clave para las campañas inteligentes:

En este ejemplo, se establece el valor del nombre del recurso de esta campaña con un nombre del recurso temporal. Esto permite que otros objetos de la solicitud de mutación hagan referencia a la campaña antes de que exista en el backend.

Java

private MutateOperation createSmartCampaignOperation(long customerId) {
  MutateOperation.Builder builder = MutateOperation.newBuilder();
  builder
      .getCampaignOperationBuilder()
      .getCreateBuilder()
      .setName("Smart campaign " + CodeSampleHelper.getShortPrintableDateTime())
      .setStatus(CampaignStatus.PAUSED)
      .setAdvertisingChannelType(AdvertisingChannelType.SMART)
      .setAdvertisingChannelSubType(AdvertisingChannelSubType.SMART_CAMPAIGN)
      // Assigns the resource name with a temporary ID.
      .setResourceName(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
      .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
      // Declares whether this campaign serves political ads targeting the EU.
      .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING);
  return builder.build();
}

C#

/// <summary>
/// Creates a MutateOperation that creates a new Smart campaign.
/// A temporary ID will be assigned to this campaign so that it can be referenced by other
/// objects being created in the same Mutate request.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <returns>A MutateOperation that creates a campaign.</returns>
private MutateOperation CreateSmartCampaignOperation(long customerId)
{
    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = new Campaign
            {
                Name = $"Smart campaign #{ExampleUtilities.GetRandomString()}",
                // Set the campaign status as PAUSED. The campaign is the only entity in
                // the mutate request that should have its status set.
                Status = CampaignStatus.Paused,
                // AdvertisingChannelType must be SMART.
                AdvertisingChannelType = AdvertisingChannelType.Smart,
                // AdvertisingChannelSubType must be SMART_CAMPAIGN.
                AdvertisingChannelSubType = AdvertisingChannelSubType.SmartCampaign,
                // Assign the resource name with a temporary ID.
                ResourceName =
                    ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                // Set the budget using the given budget resource name.
                CampaignBudget =
                    ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID),

                // Declare whether or not this campaign contains political ads targeting the EU.
                ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,
            }
        }
    };
}

PHP

private static function createSmartCampaignOperation(int $customerId): MutateOperation
{
    // Creates the campaign object.
    $campaign = new Campaign(
        [
        'name' => "Smart campaign #" . Helper::getPrintableDatetime(),
        // Sets the campaign status as PAUSED. The campaign is the only entity in the mutate
        // request that should have its' status set.
        'status' => CampaignStatus::PAUSED,
        // The advertising channel type is required to be SMART.
        'advertising_channel_type' => AdvertisingChannelType::SMART,
        // The advertising channel sub type is required to be SMART_CAMPAIGN.
        'advertising_channel_sub_type' => AdvertisingChannelSubType::SMART_CAMPAIGN,
        // Assigns the resource name with a temporary ID.
        'resource_name' =>
            ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
        // Sets the budget using the given budget resource name.
        'campaign_budget' =>
            ResourceNames::forCampaignBudget($customerId, self::BUDGET_TEMPORARY_ID),
        // Declare whether or not this campaign serves political ads targeting the EU.
        'contains_eu_political_advertising' =>
            EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
        ]
    );

    // Creates the MutateOperation that creates the campaign.
    return new MutateOperation(
        [
        'campaign_operation' => new CampaignOperation(['create' => $campaign])
        ]
    );
}

Python

def create_smart_campaign_operation(
    client: GoogleAdsClient, customer_id: str
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Smart campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign_operation: CampaignOperation = mutate_operation.campaign_operation
    campaign: Campaign = campaign_operation.create
    campaign.name = f"Smart campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its' status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # Campaign.AdvertisingChannelType is required to be SMART.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SMART
    )
    # Campaign.AdvertisingChannelSubType is required to be SMART_CAMPAIGN.
    campaign.advertising_channel_sub_type = (
        client.enums.AdvertisingChannelSubTypeEnum.SMART_CAMPAIGN
    )
    # Assign the resource name with a temporary ID.
    campaign.resource_name = client.get_service(
        "CampaignService"
    ).campaign_path(customer_id, _SMART_CAMPAIGN_TEMPORARY_ID)
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = client.get_service(
        "CampaignBudgetService"
    ).campaign_budget_path(customer_id, _BUDGET_TEMPORARY_ID)

    # Declare whether or not this campaign serves political ads targeting the
    # EU. Valid values are:
    #   CONTAINS_EU_POLITICAL_ADVERTISING
    #   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    campaign.contains_eu_political_advertising = (
        client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    )

    return mutate_operation

Ruby

# Creates a mutate_operation that creates a new Smart campaign.
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same mutate request.
def create_smart_campaign_operation(
    client,
    customer_id)
  mutate_operation = client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Smart campaign ##{(Time.new.to_f * 1000).to_i}"
      # Sets the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its' status set.
      c.status = :PAUSED
      # campaign.advertising_channel_type is required to be SMART.
      c.advertising_channel_type = :SMART
      # campaign.advertising_channel_sub_type is required to be SMART_CAMPAIGN.
      c.advertising_channel_sub_type = :SMART_CAMPAIGN
      # Assigns the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
      # Declare whether or not this campaign serves political ads targeting the EU.
      # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
      # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
      c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    end
  end

  mutate_operation
end

Perl

# Creates a MutateOperation that creates a new Smart campaign.
# A temporary ID will be assigned to this campaign so that it can be referenced
# by other objects being created in the same Mutate request.
sub _create_smart_campaign_operation {
  my ($customer_id) = @_;

  return
    Google::Ads::GoogleAds::V25::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V25::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V25::Resources::Campaign->new({
              name => "Smart campaign #" . uniqid(),
              # Set the campaign status as PAUSED. The campaign is the only
              # entity in the mutate request that should have its status set.
              status => PAUSED,
              # AdvertisingChannelType must be SMART.
              advertisingChannelType => SMART,
              # AdvertisingChannelSubType must be SMART_CAMPAIGN.
              advertisingChannelSubType =>
                Google::Ads::GoogleAds::V25::Enums::AdvertisingChannelSubTypeEnum::SMART_CAMPAIGN,
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign(
                $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                ),
              # Declare whether or not this campaign serves political ads targeting the EU.
              # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
              # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
              containsEuPoliticalAdvertising =>
                DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                )})})});
}

curl

Cómo crear un parámetro de configuración de la campaña inteligente

El recurso SmartCampaignSetting solo se usa para configurar las campañas inteligentes. Este recurso no se puede configurar a menos que exista una campaña inteligente a la que pueda hacer referencia. Por este motivo, la configuración de las campañas inteligentes es única. Puedes considerarla como una extensión del recurso Campaign principal.

Dado que la configuración de una campaña inteligente está tan estrechamente vinculada a la campaña, no se puede configurar con una operación create. En cambio, debe configurarse en una operación update.

A diferencia de los recursos, como los objetos AdGroup, que tienen un campo campaign que especifica a qué campaña pertenecen, la configuración de las campañas inteligentes debe tener sus nombres de recursos actualizados directamente con el mismo ID que su campaña. Configurar un parámetro de configuración de la campaña inteligente es similar a usar un recurso independiente para actualizar una campaña.

Requisitos clave para la configuración de las campañas inteligentes:

  • Debe haber un Campaign al que pueda hacer referencia.
  • La relación con su Campaign se define en su resource_name, no en un campo campaign.
  • Debes establecer business_profile_location o final_url y business_name juntos.
  • Debes agregar un update_mask a la operación update, incluso cuando configures el parámetro por primera vez.
  • Todas las campañas inteligentes deben tener una página de destino, que se puede configurar con un final_url o habilitando una página de destino automática, que crea una página de destino para tu campaña con la información del business_profile_location proporcionado.

Java

private MutateOperation createSmartCampaignSettingOperation(
    long customerId, String businessProfileLocation, String businessName) {
  MutateOperation.Builder builder = MutateOperation.newBuilder();
  SmartCampaignSetting.Builder settingBuilder =
      builder
          .getSmartCampaignSettingOperationBuilder()
          .getUpdateBuilder()
          // Sets a temporary ID in the campaign setting's resource name to associate it with
          // the campaign created in the previous step.
          .setResourceName(
              ResourceNames.smartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID));
  // Configures the SmartCampaignSetting using many of the same details used to
  // generate a budget suggestion.
  settingBuilder
      .setFinalUrl(LANDING_PAGE_URL)
      .setAdvertisingLanguageCode(LANGUAGE_CODE)
      .getPhoneNumberBuilder()
      .setCountryCode(COUNTRY_CODE)
      .setPhoneNumber(PHONE_NUMBER);

  // It's required that either a business profile location resource name or a business name is
  // added to the SmartCampaignSetting.
  if (businessProfileLocation != null) {
    settingBuilder.setBusinessProfileLocation(businessProfileLocation);
  } else {
    settingBuilder.setBusinessName(businessName);
  }
  builder
      .getSmartCampaignSettingOperationBuilder()
      .setUpdateMask(FieldMasks.allSetFieldsOf(settingBuilder.build()));
  return builder.build();
}

C#

/// <summary>
/// Creates a MutateOperation to create a new SmartCampaignSetting. SmartCampaignSettings
/// are unique in that they only support UPDATE operations, which are used to update and
/// create them. Below we will use a temporary ID in the resource name to associate it with
/// the campaign created in the previous step.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.</param>
/// <param name="businessName">The name of a Business Profile business.</param>
/// <returns>A MutateOperation that creates a SmartCampaignSetting.</returns>
private MutateOperation CreateSmartCampaignSettingOperation(long customerId,
    string businessProfileLocation, string businessName)
{
    SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting
    {
        // Set a temporary ID in the campaign setting's resource name to associate it with
        // the campaign created in the previous step.
        ResourceName =
            ResourceNames.SmartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID),
        // Below we configure the SmartCampaignSetting using many of the same details used
        // to generate a budget suggestion.
        PhoneNumber = new SmartCampaignSetting.Types.PhoneNumber
        {
            CountryCode = COUNTRY_CODE,
            PhoneNumber_ = PHONE_NUMBER
        },
        FinalUrl = LANDING_PAGE_URL,
        AdvertisingLanguageCode = LANGUAGE_CODE
    };

    // Either a business profile location or a business name must be added to the
    // SmartCampaignSetting.
    if (!string.IsNullOrEmpty(businessProfileLocation))
    {
        // Transform Google Business Location ID to a compatible format before
        // passing it onto the API.
        smartCampaignSetting.BusinessProfileLocation = businessProfileLocation;
    }
    else
    {
        smartCampaignSetting.BusinessName = businessName;
    }

    return new MutateOperation
    {
        SmartCampaignSettingOperation = new SmartCampaignSettingOperation
        {
            Update = smartCampaignSetting,
            // Set the update mask on the operation. This is required since the smart
            // campaign setting is created in an UPDATE operation. Here the update mask
            // will be a list of all the fields that were set on the SmartCampaignSetting.
            UpdateMask = FieldMasks.AllSetFieldsOf(smartCampaignSetting)
        }
    };
}

PHP

private static function createSmartCampaignSettingOperation(
    int $customerId,
    ?string $businessProfileLocationResourceName,
    ?string $businessName
): MutateOperation {
    // Creates the smart campaign setting object.
    $smartCampaignSetting = new SmartCampaignSetting(
        [
        // Sets a temporary ID in the campaign setting's resource name to associate it with
        // the campaign created in the previous step.
        'resource_name' => ResourceNames::forSmartCampaignSetting(
            $customerId,
            self::SMART_CAMPAIGN_TEMPORARY_ID
        ),
        // Below we configure the SmartCampaignSetting using many of the same details used to
        // generate a budget suggestion.
        'phone_number' => new PhoneNumber(
            [
            'country_code' => self::COUNTRY_CODE,
            'phone_number' => self::PHONE_NUMBER
            ]
        ),
        'final_url' => self::LANDING_PAGE_URL,
        'advertising_language_code' => self::LANGUAGE_CODE,
        ]
    );

    // It's required that either a business profile location resource name or a business name is
    // added to the SmartCampaignSetting.
    if ($businessProfileLocationResourceName) {
        $smartCampaignSetting->setBusinessProfileLocation($businessProfileLocationResourceName);
    } else {
        $smartCampaignSetting->setBusinessName($businessName);
    }

    // Creates the MutateOperation that creates the smart campaign setting with an update.
    return new MutateOperation(
        [
        'smart_campaign_setting_operation' => new SmartCampaignSettingOperation(
            [
            'update' => $smartCampaignSetting,
            // Sets the update mask on the operation. This is required since the smart campaign
            // setting is created in an UPDATE operation. Here the update mask will be a list
            // of all the fields that were set on the SmartCampaignSetting.
            'update_mask' => FieldMasks::allSetFieldsOf($smartCampaignSetting)
            ]
        )
        ]
    );
}

Python

def create_smart_campaign_setting_operation(
    client: GoogleAdsClient,
    customer_id: str,
    business_profile_location: Optional[str],
    business_name: Optional[str],
) -> MutateOperation:
    """Creates a MutateOperation to create a new SmartCampaignSetting.

    SmartCampaignSettings are unique in that they only support UPDATE
    operations, which are used to update and create them. Below we will
    use a temporary ID in the resource name to associate it with the
    campaign created in the previous step.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        business_profile_location: the resource name of a Business Profile
          location.
        business_name: the name of a Business Profile.

    Returns:
        a MutateOperation that creates a SmartCampaignSetting.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    smart_campaign_setting_operation: SmartCampaignSettingOperation = (
        mutate_operation.smart_campaign_setting_operation
    )
    smart_campaign_setting: SmartCampaignSetting = (
        smart_campaign_setting_operation.update
    )
    # Set a temporary ID in the campaign setting's resource name to associate it
    # with the campaign created in the previous step.
    smart_campaign_setting.resource_name = client.get_service(
        "SmartCampaignSettingService"
    ).smart_campaign_setting_path(customer_id, _SMART_CAMPAIGN_TEMPORARY_ID)

    # Below we configure the SmartCampaignSetting using many of the same
    # details used to generate a budget suggestion.
    smart_campaign_setting.phone_number.country_code = _COUNTRY_CODE
    smart_campaign_setting.phone_number.phone_number = _PHONE_NUMBER
    smart_campaign_setting.final_url = _LANDING_PAGE_URL
    smart_campaign_setting.advertising_language_code = _LANGUAGE_CODE

    # Set either of the business_profile_location or business_name, depending on
    # whichever is provided.
    if business_profile_location:
        smart_campaign_setting.business_profile_location = (
            business_profile_location
        )
    else:
        smart_campaign_setting.business_name = business_name

    # Set the update mask on the operation. This is required since the smart
    # campaign setting is created in an UPDATE operation. Here the update
    # mask will be a list of all the fields that were set on the
    # SmartCampaignSetting.
    client.copy_from(
        smart_campaign_setting_operation.update_mask,
        protobuf_helpers.field_mask(None, smart_campaign_setting._pb),
    )

    return mutate_operation

Ruby

# Creates a mutate_operation to create a new smart_campaign_setting.
# smart_campaign_settings are unique in that they only support UPDATE
# operations, which are used to update and create them. Below we will
# use a temporary ID in the resource name to associate it with the
# campaign created in the previous step.
def create_smart_campaign_setting_operation(
  client,
  customer_id,
  business_profile_location,
  business_name)
  mutate_operation = client.operation.mutate do |m|
    m.smart_campaign_setting_operation =
      client.operation.update_resource.smart_campaign_setting(
        # Sets a temporary ID in the campaign setting's resource name to
        # associate it with the campaign created in the previous step.
        client.path.smart_campaign_setting(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
      ) do |scs|
      # Below we configure the smart_campaign_setting using many of the same
      # details used to generate a budget suggestion.
      scs.phone_number = client.resource.phone_number do |p|
        p.country_code = COUNTRY_CODE
        p.phone_number = PHONE_NUMBER
      end
      scs.final_url = LANDING_PAGE_URL
      scs.advertising_language_code = LANGUAGE_CODE
      # It's required that either a business location ID or a business name is
      # added to the smart_campaign_setting.
      if business_profile_location
        scs.business_profile_location = business_profile_location
      else
        scs.business_name = business_name
      end
    end
  end

  mutate_operation
end

Perl

# Creates a MutateOperation to create a new SmartCampaignSetting.
# SmartCampaignSettings are unique in that they only support UPDATE operations,
# which are used to update and create them. Below we will use a temporary ID in
# the resource name to associate it with the campaign created in the previous step.
sub _create_smart_campaign_setting_operation {
  my ($customer_id, $business_profile_location, $business_name) = @_;

  my $smart_campaign_setting =
    Google::Ads::GoogleAds::V25::Resources::SmartCampaignSetting->new({
      # Set a temporary ID in the campaign setting's resource name to associate it
      # with the campaign created in the previous step.
      resourceName =>
        Google::Ads::GoogleAds::V25::Utils::ResourceNames::smart_campaign_setting(
        $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
        ),
      # Below we configure the SmartCampaignSetting using many of the same
      # details used to generate a budget suggestion.
      phoneNumber => Google::Ads::GoogleAds::V25::Resources::PhoneNumber->new({
          countryCode => COUNTRY_CODE,
          phoneNumber => PHONE_NUMBER
        }
      ),
      finalUrl                => LANDING_PAGE_URL,
      advertisingLanguageCode => LANGUAGE_CODE
    });

  # It's required that either a business profile location or a business name is
  # added to the SmartCampaignSetting.
  if (defined $business_profile_location) {
    $smart_campaign_setting->{businessProfileLocation} =
      $business_profile_location;
  } else {
    $smart_campaign_setting->{businessName} = $business_name;
  }

  return
    Google::Ads::GoogleAds::V25::Services::GoogleAdsService::MutateOperation->
    new({
      smartCampaignSettingOperation =>
        Google::Ads::GoogleAds::V25::Services::SmartCampaignSettingService::SmartCampaignSettingOperation
        ->new({
          update => $smart_campaign_setting,
          # Set the update mask on the operation. This is required since the
          # smart campaign setting is created in an UPDATE operation. Here the
          # update mask will be a list of all the fields that were set on the
          # SmartCampaignSetting.
          updateMask => all_set_fields_of($smart_campaign_setting)})});
}

curl

Páginas de destino

Tu campaña inteligente debe tener una página de destino a la que se dirijan los usuarios. Puedes proporcionar un final_url para usar una URL de sitio web o habilitar las páginas de destino automáticas para que se cree una página de destino para ti. La página de destino generada usa información de tu Perfil de Negocio.

Para que se genere una página de destino para tu campaña, debes proporcionar un identificador business_profile_location, configurar el campo ad_optimized_business_profile_setting con una instancia AdOptimizedBusinessProfileSetting (establecer su subcampo include_lead_form en false o true) y, luego, incluir ad_optimized_business_profile_setting.include_lead_form en el campo update_mask de la operación (incluir la ruta no hoja ad_optimized_business_profile_setting en update_mask devuelve un error FieldMaskError.FIELD_HAS_SUBFIELDS). A continuación, se muestra un ejemplo de cómo configurar el parámetro de configuración sin un formulario de clientes potenciales:

Java

SmartCampaignSetting smartCampaignSetting =
    SmartCampaignSetting.newBuilder()
        .setBusinessProfileLocation(businessProfileLocation)
        // Configures the ad-optimized Business Profile setting with
        // include_lead_form set to false.
        .setAdOptimizedBusinessProfileSetting(
            AdOptimizedBusinessProfileSetting.newBuilder()
                .setIncludeLeadForm(false)
                .build())
        .build();

C#

SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting()
{
    BusinessProfileLocation = businessProfileLocation,
    // Configures the ad-optimized Business Profile setting with
    // include_lead_form set to false.
    AdOptimizedBusinessProfileSetting =
        new SmartCampaignSetting.Types.AdOptimizedBusinessProfileSetting
        {
            IncludeLeadForm = false
        }
};

PHP

$smartCampaignSetting = new SmartCampaignSetting([
    'business_profile_location' => $business_profile_location,
    // Configures the ad-optimized Business Profile setting with
    // include_lead_form set to false.
    'ad_optimized_business_profile_setting' =>
        new AdOptimizedBusinessProfileSetting([
            'include_lead_form' => false
        ]),
]);

Python

smart_campaign_setting = client.get_type("SmartCampaignSetting")
smart_campaign_setting.business_profile_location = business_profile_location
# Configures the ad-optimized Business Profile setting with
# include_lead_form set to false.
setting = smart_campaign_setting.ad_optimized_business_profile_setting
setting.include_lead_form = False

Ruby

smart_campaign_setting = client.resource.smart_campaign_setting do |s|
  s.business_profile_location = business_profile_location
  # Configures the ad-optimized Business Profile setting with
  # include_lead_form set to false.
  s.ad_optimized_business_profile_setting =
    client.resource.ad_optimized_business_profile_setting do |a|
      a.include_lead_form = false
    end
end

Perl

my $smart_campaign_setting =
  Google::Ads::GoogleAds::V25::Resources::SmartCampaignSetting
  ->new({
    businessProfileLocation => $business_profile_location,
    # Configures the ad-optimized Business Profile setting with
    # include_lead_form set to false.
    adOptimizedBusinessProfileSetting =>
      Google::Ads::GoogleAds::V25::Resources::AdOptimizedBusinessProfileSetting
      ->new({
        includeLeadForm => "false"
      })
  });

Para incluir un formulario de clientes potenciales en la página de destino generada, de modo que los clientes potenciales puedan comunicarse contigo directamente completando un formulario, establece include_lead_form en true y agrega ad_optimized_business_profile_setting.include_lead_form a tu update_mask. A continuación, se muestra un ejemplo para habilitarlo:

Java

SmartCampaignSetting smartCampaignSetting =
    SmartCampaignSetting.newBuilder()
        .setBusinessProfileLocation(businessProfileLocation)
        // Sets the AdOptimizedBusinessProfileSetting.include_lead_form
        // field to true.
        .setAdOptimizedBusinessProfileSetting(
            AdOptimizedBusinessProfileSetting.newBuilder()
                .setIncludeLeadForm(true)
                .build())
        .build();

C#

SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting()
{
    BusinessProfileLocation = businessProfileLocation,
    // Sets the AdOptimizedBusinessProfileSetting.include_lead_form
    // field to true.
    AdOptimizedBusinessProfileSetting =
        new SmartCampaignSetting.Types.AdOptimizedBusinessProfileSetting
        {
            IncludeLeadForm = true
        }
};

PHP

$smartCampaignSetting = new SmartCampaignSetting([
    'business_profile_location' => $business_profile_location,
    // Sets the AdOptimizedBusinessProfileSetting.include_lead_form field
    // to true.
    'ad_optimized_business_profile_setting' =>
        new AdOptimizedBusinessProfileSetting([
            'include_lead_form' => true
        ]),
]);

Python

smart_campaign_setting = client.get_type("SmartCampaignSetting")
smart_campaign_setting.business_profile_location = business_profile_location
# Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
# true.
setting = smart_campaign_setting.ad_optimized_business_profile_setting
setting.include_lead_form = True

Ruby

smart_campaign_setting = client.resource.smart_campaign_setting do |s|
  s.business_profile_location = business_profile_location
  # Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
  # true.
  s.ad_optimized_business_profile_setting =
    client.resource.ad_optimized_business_profile_setting do |a|
      a.include_lead_form = true
    end
end

Perl

my $smart_campaign_setting =
  Google::Ads::GoogleAds::V25::Resources::SmartCampaignSetting
  ->new({
    businessProfileLocation => $business_profile_location,
    # Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
    # true.
    adOptimizedBusinessProfileSetting =>
      Google::Ads::GoogleAds::V25::Resources::AdOptimizedBusinessProfileSetting
      ->new({
        includeLeadForm => "true"
      })
  });
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