Dynamic Remarketing ads are display ads customized for each impression, showing content related to a user's previous visits to a website.
Dynamic remarketing has many benefits, including:
- Scalability: You can create ads that scale with your products or services, when paired with your feeds.
- Simple yet powerful assets: Once you create the feeds, the Google Ads product recommendation engine will pull products and services, determining the best mix of products for each ad based on popularity and what the visitor viewed on your site.
- High-performance layouts: Google Ads predicts which dynamic ad layout is likely to perform best for the person, placement and platform where the ads will show.
- Real-time bid optimization: With enhanced CPC and conversion optimizer, Google Ads calculates the optimal bid for each impression.
The Google Ads API supports two types of Dynamic Remarketing campaigns: retail and
non-retail. Dynamic Remarketing for retail requires the feed provided by
Merchant Center, whereas non-retail can be maintained using
Assets.
| Business Type | Technologies required | Feed configuration |
|---|---|---|
| Retail | Merchant Center, Google Ads | ShoppingSetting |
| Non-retail | Google Ads | AssetSet, Asset |
The remaining pages provide examples of updating Dynamic Remarketing ads for each business type.