Les stratégies d'enchères multicomptes sont en fait des stratégies de portefeuille d'enchères de stratégies d'enchères intelligentes créées dans des comptes administrateur. Elles peuvent être utilisées par les campagnes de n'importe quel compte client situé sous le compte administrateur auquel appartient la stratégie.
Créer et gérer
La création d'une stratégie d'enchères multicomptes est presque identique à la création d'une stratégie de portefeuille d'enchères, sauf que vous définissez le customer_id de l'appel d'API sur celui d'un compte administrateur. Utilisez l'ID d'un compte administrateur pour créer une ressource BiddingStrategy, de la même manière que vous créeriez une stratégie de portefeuille dans un compte client.
Java
private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long managerCustomerId) {
try (BiddingStrategyServiceClient biddingStrategyServiceClient =
googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) {
// Creates a portfolio bidding strategy.
BiddingStrategy portfolioBiddingStrategy =
BiddingStrategy.newBuilder()
.setName("Maximize Clicks #" + getPrintableDateTime())
.setTargetSpend(TargetSpend.getDefaultInstance())
// Sets the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
.setCurrencyCode("USD")
.build();
// Constructs an operation that will create a portfolio bidding strategy.
BiddingStrategyOperation operation =
BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build();
// Sends the operation in a mutate request.
MutateBiddingStrategiesResponse response =
biddingStrategyServiceClient.mutateBiddingStrategies(
Long.toString(managerCustomerId), ImmutableList.of(operation));
// Prints the resource name of the created cross-account bidding strategy.
MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0);
String resourceName = mutateBiddingStrategyResult.getResourceName();
System.out.printf("Created cross-account bidding strategy: '%s'.%n", resourceName);
return resourceName;
}
}
C#
/// <summary>
/// Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in the
/// specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
/// <returns>The resource name of the newly created bidding strategy.</returns>
private string CreateBiddingStrategy(GoogleAdsClient client, long managerCustomerId)
{
BiddingStrategyServiceClient biddingStrategyServiceClient =
client.GetService(Services.V16.BiddingStrategyService);
// Create a portfolio bidding strategy.
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
TargetSpend = new TargetSpend(),
// Set the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
CurrencyCode = "USD"
};
// Send a create operation that will create the portfolio bidding strategy.
MutateBiddingStrategiesResponse mutateBiddingStrategiesResponse =
biddingStrategyServiceClient.MutateBiddingStrategies(managerCustomerId.ToString(),
new[]
{
new BiddingStrategyOperation
{
Create = portfolioBiddingStrategy
}
});
// Print and return the resource name of the newly created cross-account bidding
// strategy.
string biddingStrategyResourceName =
mutateBiddingStrategiesResponse.Results.First().ResourceName;
Console.WriteLine("Created cross-account bidding strategy " +
$"'{biddingStrategyResourceName}'.");
return biddingStrategyResourceName;
}
PHP
private static function createBiddingStrategy(
GoogleAdsClient $googleAdsClient,
int $managerCustomerId
): string {
// Creates a portfolio bidding strategy.
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
'target_spend' => new TargetSpend(),
// Optional: Sets the currency of the new bidding strategy to match the currency of the
// client account with which this bidding strategy is shared.
// If not provided, the bidding strategy uses the manager account's default currency.
'currency_code' => 'USD'
]);
// Constructs an operation that will create a portfolio bidding strategy.
$biddingStrategyOperation = new BiddingStrategyOperation();
$biddingStrategyOperation->setCreate($portfolioBiddingStrategy);
// Issues a mutate request to create the bidding strategy.
$biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
$response = $biddingStrategyServiceClient->mutateBiddingStrategies(
MutateBiddingStrategiesRequest::build($managerCustomerId, [$biddingStrategyOperation])
);
/** @var BiddingStrategy $addedBiddingStrategy */
$addedBiddingStrategy = $response->getResults()[0];
// Prints out the resource name of the created bidding strategy.
printf(
"Created cross-account bidding strategy with resource name: '%s'.%s",
$addedBiddingStrategy->getResourceName(),
PHP_EOL
);
return $addedBiddingStrategy->getResourceName();
}
Python
def create_bidding_strategy(client, manager_customer_id):
"""Creates a new cross-account bidding strategy in the manager account.
The cross-account bidding strategy is of type TargetSpend (Maximize Clicks).
Args:
client: An initialized GoogleAdsClient instance.
manager_customer_id: A manager customer ID.
Returns:
The ID of the newly created bidding strategy.
"""
bidding_strategy_service = client.get_service("BiddingStrategyService")
# Creates a portfolio bidding strategy.
# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
# Sends the operation in a mutate request.
response = bidding_strategy_service.mutate_bidding_strategies(
customer_id=manager_customer_id, operations=[bidding_strategy_operation]
)
# Prints the resource name of the created cross-account bidding strategy.
resource_name = response.results[0].resource_name
print(f"Created cross-account bidding strategy: '{resource_name}'")
return resource_name
Ruby
def create_bidding_strategy(client, manager_customer_id)
# Constructs an operation that will create a portfolio bidding strategy.
operation = client.operation.create_resource.bidding_strategy do |b|
b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
b.target_spend = client.resource.target_spend
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
b.currency_code = "USD"
end
# Sends the operation in a mutate request.
response = client.service.bidding_strategy.mutate_bidding_strategies(
customer_id: manager_customer_id,
operations: [operation],
)
resource_name = response.results.first.resource_name
puts "Created cross-account bidding strategy: `#{resource_name}`"
resource_name
end
Perl
# Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in
# the specified manager account.
sub _create_bidding_strategy {
my ($api_client, $manager_customer_id) = @_;
# Create a portfolio bidding strategy.
my $portfolio_bidding_strategy =
Google::Ads::GoogleAds::V16::Resources::BiddingStrategy->new({
name => "Maximize clicks #" . uniqid(),
targetSpend => Google::Ads::GoogleAds::V16::Common::TargetSpend->new(),
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
currencyCode => "USD"
});
# Send a create operation that will create the portfolio bidding strategy.
my $mutate_bidding_strategies_response =
$api_client->BiddingStrategyService()->mutate({
customerId => $manager_customer_id,
operations => [
Google::Ads::GoogleAds::V16::Services::BiddingStrategyService::BiddingStrategyOperation
->new({
create => $portfolio_bidding_strategy
})]});
my $resource_name =
$mutate_bidding_strategies_response->{results}[0]{resourceName};
printf "Created cross-account bidding strategy with resource name '%s'.\n",
$resource_name;
return $resource_name;
}
Définir le code de devise
Les stratégies multicomptes dans les comptes administrateur permettent de définir un currency_code facultatif, ce qui leur permet de partager des stratégies d'enchères avec des comptes client dans différentes devises. Ce champ est facultatif. S'il n'est pas défini, la devise du compte administrateur est utilisée par défaut. Le champ currency_code ne peut être modifié que dans les stratégies d'enchères multicomptes.
Java
BiddingStrategy portfolioBiddingStrategy =
BiddingStrategy.newBuilder()
.setName("Maximize Clicks #" + getPrintableDateTime())
.setTargetSpend(TargetSpend.getDefaultInstance())
// Sets the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
.setCurrencyCode("USD")
.build();
C#
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
TargetSpend = new TargetSpend(),
// Set the currency of the new bidding strategy. If not provided, the bidding
// strategy uses the manager account's default currency.
CurrencyCode = "USD"
};
PHP
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
'target_spend' => new TargetSpend(),
// Optional: Sets the currency of the new bidding strategy to match the currency of the
// client account with which this bidding strategy is shared.
// If not provided, the bidding strategy uses the manager account's default currency.
'currency_code' => 'USD'
]);
Python
# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
Ruby
operation = client.operation.create_resource.bidding_strategy do |b|
b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
b.target_spend = client.resource.target_spend
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
b.currency_code = "USD"
Perl
my $portfolio_bidding_strategy =
Google::Ads::GoogleAds::V16::Resources::BiddingStrategy->new({
name => "Maximize clicks #" . uniqid(),
targetSpend => Google::Ads::GoogleAds::V16::Common::TargetSpend->new(),
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
currencyCode => "USD"
});
Stratégies de mise à jour
Certains champs d'une stratégie d'enchères peuvent être mis à jour, en fonction de son type. Les comptes administrateur qui possèdent une stratégie d'enchères (ou leurs administrateurs) peuvent mettre à jour les champs d'une stratégie d'enchères de compte coss comme n'importe quelle autre stratégie de portefeuille.
Par exemple, pour modifier la limite d'enchère maximale de la stratégie TargetSpend créée dans l'exemple précédent, définissez son champ cpc_bid_ceiling_micros sur une nouvelle valeur.
Supprimer les stratégies inutilisées
Pour supprimer une stratégie d'enchères multicompte, aucune campagne ne doit l'utiliser. Toute tentative de suppression d'une stratégie encore utilisée entraînera une erreur CANNOT_REMOVE_ASSOCIATED_STRATEGY. Vous devez d'abord supprimer la stratégie de toutes les campagnes associées.
Lire les attributs
La ressource BiddingStrategy permet de créer, de mettre à jour et d'obtenir les propriétés des stratégies d'enchères dans un seul compte. Comme indiqué dans la section précédente, lorsque ce compte est un administrateur, la mutation et la lecture d'une ressource BiddingStrategy permettent de gérer les stratégies d'enchères multicomptes.
Ainsi, lorsque vous effectuez des appels d'API avec un compte administrateur, vous pouvez répertorier et lire la liste de ses propres stratégies d'enchères multicomptes en interrogeant la ressource BiddingStrategy:
Java
private void listManagerOwnedBiddingStrategies(
GoogleAdsClient googleAdsClient, long managerCustomerId) throws GoogleAdsException {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String query =
"SELECT bidding_strategy.id, "
+ "bidding_strategy.name, "
+ "bidding_strategy.type, "
+ "bidding_strategy.currency_code "
+ "FROM bidding_strategy";
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(managerCustomerId))
.setQuery(query)
.build();
// Creates and issues a search Google Ads stream request that will retrieve all bidding
// strategies.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates through and prints all of the results in the stream response.
System.out.printf(
"Cross-account bid strategies in manager account %d: %n", managerCustomerId);
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
BiddingStrategy bs = googleAdsRow.getBiddingStrategy();
System.out.printf(" ID: %d%n", bs.getId());
System.out.printf(" Name: %s%n", bs.getName());
System.out.printf(" Strategy type: %s%n", bs.getType());
System.out.printf(" Currency: %s%n", bs.getCurrencyCode());
System.out.println();
}
}
}
}
C#
/// <summary>
/// Lists all cross-account bidding strategies in a specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
private void ListManagerOwnedBiddingStrategies(GoogleAdsClient client,
long managerCustomerId)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
// Create a GAQL query that will retrieve all cross-account bidding strategies.
string query = @"
SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy";
// Issue a streaming search request, then iterate through and print the results.
googleAdsServiceClient.SearchStream(managerCustomerId.ToString(), query,
delegate(SearchGoogleAdsStreamResponse resp)
{
Console.WriteLine("Cross-account bid strategies in manager account " +
$"{managerCustomerId}:");
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
BiddingStrategy biddingStrategy = googleAdsRow.BiddingStrategy;
Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
$"\tName: {biddingStrategy.Name}\n" +
"\tStrategy type: " +
$"{Enum.GetName(typeof(BiddingStrategyType), biddingStrategy.Type)}\n" +
$"\tCurrency: {biddingStrategy.CurrencyCode}\n\n");
}
}
);
}
PHP
private static function listManagerOwnedBiddingStrategies(
GoogleAdsClient $googleAdsClient,
int $managerCustomerId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all bidding strategies.
$query = 'SELECT bidding_strategy.id, bidding_strategy.name, '
. 'bidding_strategy.type, bidding_strategy.currency_code '
. 'FROM bidding_strategy';
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($managerCustomerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// the bidding strategy in each row.
printf(
"Cross-account bid strategies in manager account ID %d:%s",
$managerCustomerId,
PHP_EOL
);
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s'
. ' Currency: "%5$s"%2$s%2$s',
$googleAdsRow->getBiddingStrategy()->getId(),
PHP_EOL,
$googleAdsRow->getBiddingStrategy()->getName(),
BiddingStrategyType::name($googleAdsRow->getBiddingStrategy()->getType()),
$googleAdsRow->getBiddingStrategy()->getCurrencyCode()
);
}
}
Python
def list_manager_owned_bidding_strategies(client, manager_customer_id):
"""List all cross-account bidding strategies in the manager account.
Args:
client: An initialized GoogleAdsClient instance.
manager_customer_id: A manager customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
query = """
SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy"""
# Creates and issues a search Google Ads stream request that will retrieve
# all bidding strategies.
stream = googleads_service.search_stream(
customer_id=manager_customer_id, query=query
)
# Iterates through and prints all of the results in the stream response.
print(
"Cross-account bid strategies in manager account: "
f"{manager_customer_id}"
)
for response in stream:
for row in response.results:
bs = row.bidding_strategy
print(
f"\tID: {bs.id}\n"
f"\tName: {bs.name}\n"
f"\tStrategy type: {bs.type_}\n"
f"\tCurrency: {bs.currency_code}\n\n"
)
Ruby
def list_manager_owned_bidding_strategies(client, manager_customer_id)
query = <<~QUERY
SELECT bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy
QUERY
responses = client.service.google_ads.search_stream(
customer_id: manager_customer_id,
query: query,
)
puts "Cross-account bid strategies in manager account #{manager_customer_id}:"
responses.each do |response|
response.results.each do |row|
b = row.bidding_strategy
puts "ID: #{b.id}"
puts "Name: #{b.name}"
puts "Strategy type: #{b.type}"
puts "Currency: #{b.currency_code}"
puts
end
end
end
Perl
# Lists all cross-account bidding strategies in a specified manager account.
sub _list_manager_owned_bidding_strategies {
my ($api_client, $manager_customer_id) = @_;
# Create a GAQL query that will retrieve all cross-account bidding
# strategies.
my $query = "SELECT
bidding_strategy.id,
bidding_strategy.name,
bidding_strategy.type,
bidding_strategy.currency_code
FROM bidding_strategy";
# Issue a streaming search request, then iterate through and print the
# results.
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request =>
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $manager_customer_id,
query => $query
})});
printf
"Cross-account bid strategies in manager account $manager_customer_id:\n";
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $bidding_strategy = $google_ads_row->{biddingStrategy};
printf "\tID: $bidding_strategy->{id}\n" .
"\tName: $bidding_strategy->{name}\n" .
"\tStrategy type: $bidding_strategy->{type}\n" .
"\tCurrency: $bidding_strategy->{currencyCode}\n\n";
});
}
Afficher les stratégies d'enchères accessibles
Lorsque vous travaillez avec des comptes client qui utilisent des stratégies d'enchères multicomptes, la ressource AccessibleBiddingStrategy permet de fournir une vue en lecture seule de toutes les stratégies d'enchères accessibles au client actuel. Cela inclut à la fois les stratégies de portefeuille appartenant au client et les stratégies d'enchères multicomptes partagées avec le client.
Obtenir toutes les stratégies d'enchères accessibles
Pour récupérer toutes les stratégies d'enchères accessibles par le client actuel, interrogez directement la ressource accessible_bidding_strategy. Par défaut, les résultats incluront à la fois les stratégies de portefeuille du compte actuel et les stratégies d'enchères multicomptes partagées par un administrateur.
Java
private void listCustomerAccessibleBiddingStrategies(
GoogleAdsClient googleAdsClient, long clientCustomerId) throws GoogleAdsException {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String query =
"SELECT accessible_bidding_strategy.id, "
+ "accessible_bidding_strategy.name, "
+ "accessible_bidding_strategy.type, "
+ "accessible_bidding_strategy.owner_customer_id, "
+ "accessible_bidding_strategy.owner_descriptive_name "
+ "FROM accessible_bidding_strategy "
// Uncomment the following WHERE clause to filter results to *only* cross-account bidding
// strategies shared with the current customer by a manager (and not also include the
// current customer's portfolio bidding strategies).
// + "WHERE accessible_bidding_strategy.owner_customer_id != " + clientCustomerId;
;
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(clientCustomerId))
.setQuery(query)
.build();
// Creates and issues a search Google Ads stream request that will retrieve all accessible
// bidding strategies.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates through and prints all of the results in the stream response.
System.out.printf("All bid strategies accessible by account %d: %n", clientCustomerId);
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
AccessibleBiddingStrategy bs = googleAdsRow.getAccessibleBiddingStrategy();
System.out.printf(" ID: %d%n", bs.getId());
System.out.printf(" Name: %s%n", bs.getName());
System.out.printf(" Strategy type: %s%n", bs.getType());
System.out.printf(" Owner customer ID: %d%n", bs.getOwnerCustomerId());
System.out.printf(" Owner description: %s%n", bs.getOwnerDescriptiveName());
System.out.println();
}
}
}
}
C#
/// <summary>
/// Lists all bidding strategies available to specified client customer account. This
/// includes both portfolio bidding strategies owned by the client customer account and
/// cross-account bidding strategies shared by any of its managers.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
private void ListCustomerAccessibleBiddingStrategies(GoogleAdsClient client,
long customerId)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
// Create a GAQL query that will retrieve all accessible bidding strategies.
string query = @"
SELECT
accessible_bidding_strategy.resource_name,
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy";
// Uncomment the following WHERE clause addition to the query to filter results to
// *only* cross-account bidding strategies shared with the current customer by a manager
// (and not also include the current customer's portfolio bidding strategies).
// query += $" WHERE accessible_bidding_strategy.owner_customer_id != {customerId}";
// Issue a streaming search request, then iterate through and print the results.
googleAdsServiceClient.SearchStream(customerId.ToString(), query,
delegate(SearchGoogleAdsStreamResponse resp)
{
Console.WriteLine($"All bid strategies accessible by account {customerId}:");
foreach (GoogleAdsRow googleAdsRow in resp.Results)
{
AccessibleBiddingStrategy biddingStrategy =
googleAdsRow.AccessibleBiddingStrategy;
Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
$"\tName: {biddingStrategy.Name}\n" +
$"\tStrategy type: {biddingStrategy.Type.ToString()}\n" +
$"\tOwner customer ID: {biddingStrategy.OwnerCustomerId}\n" +
$"\tOwner description: {biddingStrategy.OwnerDescriptiveName}\n\n");
}
}
);
}
PHP
private static function listCustomerAccessibleBiddingStrategies(
GoogleAdsClient $googleAdsClient,
int $clientCustomerId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all bidding strategies.
$query = 'SELECT accessible_bidding_strategy.id, '
. 'accessible_bidding_strategy.name, '
. 'accessible_bidding_strategy.type, '
. 'accessible_bidding_strategy.owner_customer_id, '
. 'accessible_bidding_strategy.owner_descriptive_name '
. 'FROM accessible_bidding_strategy '
// Uncomment the following WHERE clause to filter results to *only* cross-account
// bidding strategies shared with the current customer by a manager (and not also
// include the current customer's portfolio bidding strategies).
// . 'WHERE accessible_bidding_strategy.owner_customer_id != ' . $clientCustomerId
;
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($clientCustomerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// each accessible bidding strategy.
printf(
"All bid strategies accessible by the customer ID %d:%s",
$clientCustomerId,
PHP_EOL
);
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s'
. ' Owner customer ID: %5$d%2$s Owner customer description: "%6$s"%2$s%2$s',
$googleAdsRow->getAccessibleBiddingStrategy()->getId(),
PHP_EOL,
$googleAdsRow->getAccessibleBiddingStrategy()->getName(),
BiddingStrategyType::name($googleAdsRow->getAccessibleBiddingStrategy()->getType()),
$googleAdsRow->getAccessibleBiddingStrategy()->getOwnerCustomerId(),
$googleAdsRow->getAccessibleBiddingStrategy()->getOwnerDescriptiveName()
);
}
}
Python
def list_customer_accessible_bidding_strategies(client, customer_id):
"""Lists all bidding strategies available to the client account.
This includes both portfolio bidding strategies owned by account and
cross-account bidding strategies shared by any of its managers.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: A client customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
query = """
SELECT
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy"""
# Uncomment the following WHERE clause to filter results to *only*
# cross-account bidding strategies shared with the current customer by a
# manager (and not also include the current customer's portfolio
# bidding strategies).
#
# query += f"WHERE accessible_bidding_strategy.owner_customer_id != {customer_id}"
# Creates and issues a search Google Ads stream request that will retrieve
# all bidding strategies.
stream = googleads_service.search_stream(
customer_id=customer_id, query=query
)
# Iterates through and prints all of the results in the stream response.
print(f"All bid strategies accessible by account '{customer_id}'\n")
for response in stream:
for row in response.results:
bs = row.accessible_bidding_strategy
print(
f"\tID: {bs.id}\n"
f"\tName: {bs.name}\n"
f"\tStrategy type: {bs.type_}\n"
f"\tOwner customer ID: {bs.owner_customer_id}\n"
f"\tOwner description: {bs.owner_descriptive_name}\n\n"
)
Ruby
def list_customer_accessible_bidding_strategies(client, customer_id)
query = <<~QUERY
SELECT accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy
QUERY
# Add the following WHERE clause to filter results to *only*
# cross-account bidding strategies shared with the current customer by a
# manager (and not also include the current customer's portfolio bidding
# strategies).
# query += <<~QUERY
# WHERE accessible_bidding_strategy.owner_customer_id != #{customer_id}
# QUERY
responses = client.service.google_ads.search_stream(
customer_id: customer_id,
query: query,
)
puts "All bid strategies accessible by account #{customer_id}:"
responses.each do |response|
response.results.each do |row|
b = row.accessible_bidding_strategy
puts "ID: #{b.id}"
puts "Name: #{b.name}"
puts "Strategy type: #{b.type}"
puts "Owner customer ID: #{b.owner_customer_id}"
puts "Owner description: #{b.owner_descriptive_name}"
puts
end
end
end
Perl
# Lists all bidding strategies available to specified client customer account.
# This includes both portfolio bidding strategies owned by the client customer
# account and cross-account bidding strategies shared by any of its managers.
sub _list_customer_accessible_bidding_strategies {
my ($api_client, $customer_id) = @_;
# Create a GAQL query that will retrieve all accessible bidding strategies.
my $query = "SELECT
accessible_bidding_strategy.resource_name,
accessible_bidding_strategy.id,
accessible_bidding_strategy.name,
accessible_bidding_strategy.type,
accessible_bidding_strategy.owner_customer_id,
accessible_bidding_strategy.owner_descriptive_name
FROM accessible_bidding_strategy";
# Uncomment the following WHERE clause addition to the query to filter results
# to *only* cross-account bidding strategies shared with the current customer
# by a manager (and not also include the current customer's portfolio bidding
# strategies).
# $query .=
# " WHERE accessible_bidding_strategy.owner_customer_id != $customer_id";
# Issue a streaming search request, then iterate through and print the
# results.
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $api_client->GoogleAdsService(),
request =>
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $query
})});
printf "All bid strategies accessible by account $customer_id:\n";
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $bidding_strategy = $google_ads_row->{accessibleBiddingStrategy};
printf "\tID: $bidding_strategy->{id}\n" .
"\tName: $bidding_strategy->{name}\n" .
"\tStrategy type: $bidding_strategy->{type}\n" .
"\tOwner customer ID: $bidding_strategy->{ownerCustomerId}\n" .
"\tOwner description: $bidding_strategy->{ownerDescriptiveName}\n\n";
});
}
Obtenir des informations sur des campagnes spécifiques
Vous pouvez également extraire des champs bidding_strategy et accessible_bidding_strategy lorsque vous interrogez des campagnes. Si vous utilisez campaign dans la clause FROM de votre requête, les campagnes correspondantes joignent implicitement toutes les ressources bidding_strategy et accessible_bidding_strategy associées.
Par exemple, la requête suivante récupère toutes les campagnes actives ainsi que les champs des ressources bidding_strategy et accessible_bidding_strategy associées.
GAQL
SELECT campaign.id, campaign.name, campaign.bidding_strategy, campaign.bidding_strategy_type, accessible_bidding_strategy.id, accessible_bidding_strategy.name, accessible_bidding_strategy.type, accessible_bidding_strategy.owner_customer_id, accessible_bidding_strategy.owner_descriptive_name, bidding_strategy.name, bidding_strategy.type FROM campaign WHERE campaign.status != REMOVED
Associer aux campagnes
Comme pour les stratégies de portefeuille d'enchères standards, vous associez une stratégie d'enchères multicompte à une campagne en définissant son bidding_strategy sur le nom de ressource d'une stratégie d'enchères multicompte. Seuls les gestionnaires qui possèdent une stratégie d'enchères multicompte (ou les gestionnaires de ces administrateurs) peuvent les associer à des campagnes.
Par conséquent, les appels d'API qui associent des stratégies d'enchères multicomptes à une campagne doivent utiliser le paramètre login-customer-id d'un administrateur disposant de l'accès approprié à la stratégie d'enchères.
Java
private void attachCrossAccountBiddingStrategyToCampaign(
GoogleAdsClient googleAdsClient,
long clientCustomerId,
long campaignId,
String biddingStrategyResourceName)
throws GoogleAdsException {
try (CampaignServiceClient campaignServiceClient =
googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
Campaign campaign =
Campaign.newBuilder()
.setResourceName(ResourceNames.campaign(clientCustomerId, campaignId))
.setBiddingStrategy(biddingStrategyResourceName)
.build();
CampaignOperation operation =
CampaignOperation.newBuilder()
.setUpdate(campaign)
.setUpdateMask(FieldMasks.allSetFieldsOf(campaign))
.build();
// Sends the operation in a mutate request.
MutateCampaignsResponse response =
campaignServiceClient.mutateCampaigns(
Long.toString(clientCustomerId), ImmutableList.of(operation));
MutateCampaignResult mutateCampaignResult = response.getResults(0);
// Prints the resource name of the updated campaign.
System.out.printf(
"Updated campaign with resource name: '%s'.%n", mutateCampaignResult.getResourceName());
}
}
C#
/// <summary>
/// Attaches a specified cross-account bidding strategy to a campaign owned by a specified
/// client customer account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
/// <param name="campaignId">The ID of the campaign owned by the customer ID to which the
/// cross-account bidding strategy will be attached.</param>
/// <param name="biddingStrategyResourceName">A cross-account bidding strategy resource
/// name.</param>
private void AttachCrossAccountBiddingStrategyToCampaign(GoogleAdsClient client,
long customerId, long campaignId, string biddingStrategyResourceName)
{
CampaignServiceClient campaignServiceClient =
client.GetService(Services.V16.CampaignService);
Campaign campaign = new Campaign
{
ResourceName = ResourceNames.Campaign(customerId, campaignId),
BiddingStrategy = biddingStrategyResourceName
};
// Mutate the campaign and print the resource name of the updated campaign.
MutateCampaignsResponse mutateCampaignsResponse =
campaignServiceClient.MutateCampaigns(customerId.ToString(), new[]
{
new CampaignOperation
{
Update = campaign,
UpdateMask = FieldMasks.AllSetFieldsOf(campaign)
}
});
Console.WriteLine("Updated campaign with resource name " +
$"'{mutateCampaignsResponse.Results.First().ResourceName}'.");
}
PHP
private static function attachCrossAccountBiddingStrategyToCampaign(
GoogleAdsClient $googleAdsClient,
int $clientCustomerId,
int $campaignId,
string $biddingStrategyResourceName
) {
// Creates a campaign using the specified campaign ID and the bidding strategy ID.
// Note that a cross-account bidding strategy's resource name should use the
// client's customer ID when attaching it to a campaign, not that of the manager that owns
// the strategy.
$campaign = new Campaign([
'resource_name' => ResourceNames::forCampaign($clientCustomerId, $campaignId),
'bidding_strategy' => $biddingStrategyResourceName
]);
// Constructs an operation that will update the campaign with the specified resource name,
// using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
// API which attributes of the campaign you want to change.
$campaignOperation = new CampaignOperation();
$campaignOperation->setUpdate($campaign);
$campaignOperation->setUpdateMask(FieldMasks::allSetFieldsOf($campaign));
// Issues a mutate request to update the campaign.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns(
MutateCampaignsRequest::build($clientCustomerId, [$campaignOperation])
);
// Prints information about the updated campaign.
printf(
"Updated campaign with resource name: '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Python
def attach_cross_account_bidding_strategy_to_campaign(
client, customer_id, campaign_id, bidding_strategy_resource_name
):
"""Attaches the cross-account bidding strategy to the given campaign.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: A client customer ID.
campaign_id: The ID of an existing campaign in the client customer's
account.
bidding_strategy_resource_name: The ID of a bidding strategy
"""
campaign_service = client.get_service("CampaignService")
bidding_strategy_service = client.get_service("BiddingStrategyService")
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.update
campaign.resource_name = campaign_service.campaign_path(
customer_id, campaign_id
)
campaign.bidding_strategy = bidding_strategy_resource_name
campaign_operation.update_mask = protobuf_helpers.field_mask(
None, campaign._pb
)
# Sends the operation in a mutate request.
response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
# Prints the resource name of the updated campaign.
print(
"Updated campaign with resource name: "
f"'{response.results[0].resource_name}'"
)
Ruby
def attach_cross_account_bidding_strategy_to_campaign(
client,
customer_id,
campaign_id,
bidding_strategy_resource_name)
operation = client.operation.update_resource.campaign(
client.path.campaign(customer_id, campaign_id)) do |c|
c.bidding_strategy = bidding_strategy_resource_name
end
# Sends the operation in a mutate request.
response = client.service.campaign.mutate_campaigns(
customer_id: customer_id,
operations: [operation],
)
puts "Updated campaign with resource name: " \
"`#{response.results.first.resource_name}`"
end
Perl
# Attaches a specified cross-account bidding strategy to a campaign owned by a
# specified client customer account.
sub _attach_cross_account_bidding_strategy_to_campaign {
my ($api_client, $customer_id, $campaign_id, $bidding_strategy_resource_name)
= @_;
my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
resourceName =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
biddingStrategy => $bidding_strategy_resource_name
});
my $campaign_operation =
Google::Ads::GoogleAds::V16::Services::CampaignService::CampaignOperation->
new({
update => $campaign,
updateMask => all_set_fields_of($campaign)});
my $campaigns_response = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation]});
printf "Updated campaign with resource name '%s'.\n",
$campaigns_response->{results}[0]{resourceName};
}
Supprimer la stratégie d'enchères
Pour dissocier une stratégie d'enchères multicompte d'une campagne, mettez à jour la campagne de sorte qu'elle utilise une autre stratégie d'enchères. Définissez son champ bidding_strategy de manière à utiliser une autre stratégie de portefeuille ou utilisez une stratégie d'enchères standard à la place.
Dissocier le compte client
Si un compte client est dissocié de son administrateur, les stratégies d'enchères multicomptes partagées par celui-ci ne seront plus accessibles. Toute campagne du client configurée pour utiliser une telle stratégie d'enchères cessera d'être diffusée et devra être mise à jour afin d'utiliser une autre stratégie d'enchères.