شروع به کار با «عملکرد بیشینه»

این راهنما بازبینه‌ای از مفاهیم و وظایف را برای هریک از سه هدف کسب‌وکار «عملکرد بیشینه» ارائه می‌دهد تا به شما در ساختن پویش کمک کند. برای شروع، هدف کسب‌وکار را انتخاب کنید:

خلاصه معماری و جهش انبوه

جدول‌های زیر منابع موردنیاز، تنظیمات پویش، و ترتیب عملیات GoogleAdsService.Mutate اتمی را در هر سه هدف کسب‌وکار «عملکرد بیشینه» خلاصه می‌کند:

تنظیمات براساس هدف کسب‌وکار «عملکرد بیشینه»

همه پویش‌های «عملکرد بیشینه» نیاز دارند که advertising_channel_type روی PERFORMANCE_MAX، استراتژی پیشنهاد قیمت MaximizeConversions یا MaximizeConversionValue، و contains_eu_political_advertising تنظیم شود. جدول زیر تنظیمات ویژه هدف و الزامات منبع را خلاصه می‌کند:

هدف کسب‌وکار تنظیمات Campaign مختص هدف منابع و پیوندهای لازم
استاندارد (فروش آنلاین یا تولید مشتری بالقوه) ‫advertising_channel_sub_type را تنظیم‌نشده بگذارید. پیکربندی brand_guidelines_enabled (به‌طور پیش‌فرض true در نسخه ۲۱+). حداقل یک AssetGroup به‌صورت اتمی با AssetGroupAsset عملیات ایجاد کنید که همه حداقل الزامات دارایی را برآورده کند، به‌علاوه BUSINESS_NAME سطح پویش و LOGO CampaignAsset پیوند وقتی brand_guidelines_enabled true است.
خرده‌فروشی (فروش آنلاین با فید محصول) advertising_channel_sub_type را تنظیم‌نشده رها کنید. shopping_setting.merchant_id را روی شناسه Merchant Center پیوندشده‌تان تنظیم کنید و brand_guidelines_enabled را پیکربندی کنید (در نسخه ۲۱ و بالاتر، به‌طور پیش‌فرض روی true تنظیم می‌شود). درخت بخش محصول AssetGroupListingGroupFilter معتبری را به هر AssetGroup پیوست کنید. پیوندهای نمانام AssetGroupAsset و سطح پویش CampaignAsset درصورت حذف اختیاری هستند (به‌طور خودکار از Merchant Center تولید می‌شوند)، یا درصورت ارائه باید حداقل الزامات دارایی و نمانام را برآورده کنند.
اهداف سفر (املاک هتل) advertising_channel_sub_type را روی TRAVEL_GOALS و hotel_property_asset_set را روی نام منبع دارایی هتل AssetSet تنظیم کنید. ‫brand_guidelines_enabled را تنظیم‌نشده بگذارید یا false. AssetSet با type تنظیم‌شده روی HOTEL_PROPERTY اول ایجاد کنید، به‌صورت اختیاری SuggestTravelAssets را در TravelAssetSuggestionService فراخوانی کنید، و دارایی‌های الزامی را به هر AssetGroup پیوست کنید.

ترتیب عملیات اتمی GoogleAdsService.Mutate

هنگام ساختن پویش «عملکرد بیشینه» در یک درخواست GoogleAdsService.Mutate (با partial_failure = false وقتی brand_guidelines_enabled = true)، ورودی‌های MutateOperation را به‌ترتیب قرار دهید تا هر منبع ارجاعی قبل‌از هر عملیاتی که به شناسه موقت منفی آن ارجاع می‌دهد ایجاد شود، ورودی‌های campaign_asset_operation را بلافاصله پس‌از campaign_operation نگه دارید، و همه ورودی‌های AssetGroupAssetOperation را به‌صورت متوالی گروه‌بندی کنید:

سفارش‌ها MutateOperation فیلد نام منبع موقت و فیلدهای الزامی
1 campaign_budget_operation شناسه موقت: customers/{customer_id}/campaignBudgets/-1. ‫name،‏ amount_micros،‏ delivery_method (STANDARD)،‏ period (DAILY)، و explicitly_shared (false؛ بودجه‌های مشترک پشتیبانی نمی‌شود) را تنظیم کنید.
2 asset_operation شناسه‌های موقت: customers/{customer_id}/assets/-10،‏ -11، ... (تکرارشده). منابع text_asset، image_asset، یا youtube_video_asset را ایجاد کنید (یا از نام‌های منبع دارایی سطح حساب موجود دوباره استفاده کنید). باید قبل‌از campaign_asset_operation و asset_group_asset_operation باشد.
3 campaign_operation شناسه موقت: customers/{customer_id}/campaigns/-2. ‫name،‏ status،‏ advertising_channel_type (‏PERFORMANCE_MAX)،‏ campaign_budget (‏"customers/{customer_id}/campaignBudgets/-1")، استراتژی پیشنهاد قیمت (maximize_conversions یا maximize_conversion_value)،‏ brand_guidelines_enabled (فقط «استاندارد» و «خرده‌فروشی»؛ به‌طور پیش‌فرض روی true تنظیم می‌شود)، و contains_eu_political_advertising را تنظیم کنید.
4 campaign_asset_operation بلوک متوالی (وقتی brand_guidelines_enabled برابر با true است): پیوند ۱ BUSINESS_NAME و ۱ تا ۵ دارایی LOGO (به‌علاوه LANDSCAPE_LOGO اختیاری) به campaign ("customers/{customer_id}/campaigns/-2") بلافاصله بعداز campaign_operation در همان درخواست با partial_failure تنظیم‌شده روی false.
5 asset_group_operation شناسه موقت: customers/{customer_id}/assetGroups/-3. name، campaign ("customers/{customer_id}/campaigns/-2")، final_urls[] (حداقل ۱ نشانی وب)، و status را تنظیم کنید.
6 asset_group_asset_operation مسدود کردن متوالی: دارایی‌های الزامی را تا field_type به asset_group ("customers/{customer_id}/assetGroups/-3") پیوند دهید: حداقل ۳ HEADLINE،‏ ۱ LONG_HEADLINE،‏ ۲ DESCRIPTION،‏ ۱ MARKETING_IMAGE (۱٫۹۱:۱)، و ۱ SQUARE_MARKETING_IMAGE (۱:۱) (به‌علاوه ۱ BUSINESS_NAME و ۱ LOGO در گروه دارایی فقط وقتی brand_guidelines_enabled،‏ false است، مثل «اهداف سفر»). اختیاری برای پویش‌های «خرده‌فروشی» بدون دارایی‌های گروه دارایی.
7 asset_group_listing_group_filter_operation شناسه‌های موقت (فقط خرده‌فروشی): customers/{customer_id}/assetGroupListingGroupFilters/-4، ... درخت کامل بخش محصول AssetGroupListingGroupFilter را به asset_group ("customers/{customer_id}/assetGroups/-3") پیوست کنید، مثلاً گره UNIT_INCLUDED ریشه برای هدف‌یابی همه محصولات.

«بیشینه‌سازی عملکرد» برای فروش‌های آنلاین یا تولید مشتریان بالقوه (معمولی)

عملکرد بیشینه به تبلیغ‌کنندگان امکان می‌دهد از یک پویش یکپارچه به همه کانال‌ها و فضای آگهی Google Ads دسترسی پیدا کنند. مراحل ایجاد پویش «عملکرد بیشینه» استاندارد به‌شرح زیر است. برای اطلاعات بیشتر، روی پیوندهای هر بخش کلیک کنید.

مفاهیم «عملکرد بیشینه»

یکی از رایج‌ترین اهداف در میان تبلیغ‌کنندگان، تشویق مشتریان به انجام یک اقدام خاص برای دستیابی به اهدافی مانند ایجاد فروش یا مشتریان بالقوه است. در Google Ads API، پویش‌های «عملکرد بیشینه» برای فروش آنلاین یا تولید مشتری بالقوه اغلب به‌عنوان پویش‌های «عملکرد بیشینه» استاندارد شناخته می‌شوند.

هنگام ایجاد پویش «عملکرد بیشینه»، می‌توانید از درخواست تغییر انبوه استفاده کنید تا منابع لازم برای تشکیل پویش معتبر و قابل‌ارائه را در یک درخواست ایجاد کنید. همه منابع نباید در یک درخواست جهش انبوه ایجاد شوند. منابع زیر برای ایجاد پویش «عملکرد بیشینه» معتبر و قابل‌ارائه لازم است. در راهنمای درخواست‌های ساختار بیشتر بدانید.

  • CampaignBudget
  • Campaign
  • ‫CampaignAssets (فقط برای پویش‌هایی که دستورالعمل‌های نمانام در آن‌ها فعال است)
  • AssetGroups
  • AssetGroupAssets


پویش و بودجه پویش

نمونه کد

جاوا

/** Creates a MutateOperation that creates a new CampaignBudget. */
private MutateOperation createCampaignBudgetOperation(long customerId) {
  CampaignBudget campaignBudget =
      CampaignBudget.newBuilder()
          .setName("Performance Max campaign budget #" + getPrintableDateTime())
          // The budget period already defaults to DAILY.
          .setAmountMicros(50_000_000)
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          // A Performance Max campaign cannot use a shared campaign budget.
          .setExplicitlyShared(false)
          // Set a temporary ID in the budget's resource name, so it can be referenced
          // by the campaign in later steps.
          .setResourceName(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignBudgetOperation(
          CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build())
      .build();
}

      

C#‎

/// <summary>
/// Creates a MutateOperation that creates a new CampaignBudget.
///
/// A temporary ID will be assigned to this campaign budget so that it can be
/// referenced by other objects being created in the same Mutate request.
/// </summary>
/// <param name="budgetResourceName">The temporary resource name of the budget to
/// create.</param>
/// <returns>A MutateOperation that creates a CampaignBudget.</returns>
private MutateOperation CreateCampaignBudgetOperation(string budgetResourceName)
{
    MutateOperation operation = new MutateOperation
    {
        CampaignBudgetOperation = new CampaignBudgetOperation
        {
            Create = new CampaignBudget
            {
                Name = "Performance Max campaign budget #"
                  + ExampleUtilities.GetRandomString(),

                // The budget period already defaults to DAILY.
                AmountMicros = 50000000,

                // A Performance Max campaign cannot use a shared campaign budget.
                ExplicitlyShared = false,

                // Set a temporary ID in the budget's resource name so it can be referenced
                // by the campaign in later steps.
                ResourceName = budgetResourceName
            }
        }
    };

    return operation;
}

      

PHP

private static function createCampaignBudgetOperation(int $customerId): MutateOperation
{
    // Creates a mutate operation that creates a campaign budget operation.
    return new MutateOperation(
        [
        'campaign_budget_operation' => new CampaignBudgetOperation(
            [
            'create' => new CampaignBudget(
                [
                // Sets a temporary ID in the budget's resource name so it can be referenced
                // by the campaign in later steps.
                'resource_name' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                'name' => 'Performance Max campaign budget #' . Helper::getPrintableDatetime(),
                // The budget period already defaults to DAILY.
                'amount_micros' => 50000000,
                'delivery_method' => BudgetDeliveryMethod::STANDARD,
                // A Performance Max campaign cannot use a shared campaign budget.
                'explicitly_shared' => false
                ]
            )
            ]
        )
        ]
    );
}
      

Python

def create_campaign_budget_operation(
    client: GoogleAdsClient,
    customer_id: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new CampaignBudget.

    A temporary ID will be assigned to this campaign budget so that it can be
    referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        a MutateOperation that creates a CampaignBudget.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign_budget_operation: CampaignBudgetOperation = (
        mutate_operation.campaign_budget_operation
    )
    campaign_budget: CampaignBudget = campaign_budget_operation.create
    campaign_budget.name = f"Performance Max campaign budget #{uuid4()}"
    # The budget period already defaults to DAILY.
    campaign_budget.amount_micros = 50000000
    campaign_budget.delivery_method = (
        client.enums.BudgetDeliveryMethodEnum.STANDARD
    )
    # A Performance Max campaign cannot use a shared campaign budget.
    campaign_budget.explicitly_shared = False

    # Set a temporary ID in the budget's resource name so it can be referenced
    # by the campaign in later steps.
    campaign_budget.resource_name = client.get_service(
        "CampaignBudgetService"
    ).campaign_budget_path(customer_id, _BUDGET_TEMPORARY_ID)

    return mutate_operation
      

Ruby

# Creates a MutateOperation that creates a new CampaignBudget.
#
# A temporary ID will be assigned to this campaign budget so that it can be
# referenced by other objects being created in the same Mutate request.
def create_campaign_budget_operation(client, customer_id)
  client.operation.mutate do |m|
    m.campaign_budget_operation = client.operation.create_resource.campaign_budget do |cb|
      cb.name = "Performance Max campaign budget #{SecureRandom.uuid}"
      # The budget period already defaults to DAILY.
      cb.amount_micros = 50_000_000
      cb.delivery_method = :STANDARD
        # A Performance Max campaign cannot use a shared campaign budget.
        cb.explicitly_shared = false

      # Set a temporary ID in the budget's resource name so it can be referenced
      # by the campaign in later steps.
      cb.resource_name = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
    end
  end
end
      

پرل

sub create_campaign_budget_operation {
  my ($customer_id) = @_;

  # Create a mutate operation that creates a campaign budget operation.
  return
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      campaignBudgetOperation =>
        Google::Ads::GoogleAds::V26::Services::CampaignBudgetService::CampaignBudgetOperation
        ->new({
          create => Google::Ads::GoogleAds::V26::Resources::CampaignBudget->new(
            {
              # Set a temporary ID in the budget's resource name so it can be
              # referenced by the campaign in later steps.
              resourceName =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              name => "Performance Max campaign budget #" . uniqid(),
              # The budget period already defaults to DAILY.
              amountMicros   => 50000000,
              deliveryMethod => STANDARD,
              # A Performance Max campaign cannot use a shared campaign budget.
              explicitlyShared => "false",
            })})});
}
      

curl


پویش‌های «عملکرد بیشینه» دارای AdvertisingChannelType PERFORMANCE_MAX هستند. هیچ AdvertisingChannelSubType نباید تنظیم شود.

این‌ها تنها استراتژی‌های پیشنهاد قیمت پشتیبانی‌شده هستند:

نمونه کد

جاوا

/** Creates a MutateOperation that creates a new Performance Max campaign. */
private MutateOperation createPerformanceMaxCampaignOperation(
    long customerId, boolean brandGuidelinesEnabled) {
  TextGuidelines textGuidelines =
      TextGuidelines.newBuilder()
          // Specifies a list of terms that should not be used in any auto-generated
          // text assets.
          .addAllTermExclusions(ImmutableList.of("cheap", "free"))
          // Specifies freeform messaging restriction prompts that will apply to all
          // auto-generated text assets.
          .addMessagingRestrictions(
              MessagingRestriction.newBuilder()
                  .setRestrictionText("Don't mention competitor names")
                  .setRestrictionType(
                      MessagingRestrictionType.RESTRICTION_BASED_EXCLUSION)
                  .build())
          .build();
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Sets if the campaign is enabled for brand guidelines. For more information on brand
          // guidelines, see https://support.google.com/google-ads/answer/14934472.
          .setBrandGuidelinesEnabled(brandGuidelinesEnabled)
          // Sets the text guidelines.
          .setTextGuidelines(textGuidelines)
          // Assigns the resource name with a temporary ID.
          .setResourceName(
              ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Declares whether this campaign serves political ads targeting the EU.
          .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
          // Optional fields.
          .setStartDateTime(new DateTime().plusDays(1).toString("yyyy-MM-dd 00:00:00"))
          .setEndDateTime(new DateTime().plusDays(365).toString("yyyy-MM-dd 23:59:59"))
          // Configures the optional opt-in/out status for asset automation settings.
          .addAllAssetAutomationSettings(ImmutableList.of(
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_EXTRACTION)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(
                      AssetAutomationType.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.TEXT_ASSET_AUTOMATION)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.GENERATE_ENHANCED_YOUTUBE_VIDEOS)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),
              AssetAutomationSetting.newBuilder()
                  .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_ENHANCEMENT)
                  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build()))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}

      

C#‎

/// Creates a MutateOperation that creates a new Performance Max campaign.
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="campaignBudgetResourceName">The campaign budget resource name.</param>
/// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param>
/// <returns>A MutateOperations that will create this new campaign.</returns>
private MutateOperation CreatePerformanceMaxCampaignOperation(
    string campaignResourceName,
    string campaignBudgetResourceName,
    bool brandGuidelinesEnabled)
{
    Campaign.Types.TextGuidelines textGuidelines =
        new Campaign.Types.TextGuidelines();
    textGuidelines.TermExclusions.AddRange(["cheap", "free"]);
    textGuidelines.MessagingRestrictions.Add(
        new Campaign.Types.MessagingRestriction()
        {
            RestrictionText = "Don't mention competitor names",
            RestrictionType = MessagingRestrictionType.RestrictionBasedExclusion
        }
    );

    Campaign campaign = new Campaign()
    {
        Name = "Performance Max campaign #" + ExampleUtilities.GetRandomString(),

        // Set the campaign status as PAUSED. The campaign is the only entity in
        // the mutate request that should have its status set.
        Status = CampaignStatus.Paused,

        // All Performance Max campaigns have an AdvertisingChannelType of
        // PerformanceMax. The AdvertisingChannelSubType should not be set.
        AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,

        // Bidding strategy must be set directly on the campaign. Setting a
        // portfolio bidding strategy by resource name is not supported. Max
        // Conversion and Maximize Conversion Value are the only strategies
        // supported for Performance Max campaigns. BiddingStrategyType is
        // read-only and cannot be set by the API. An optional ROAS (Return on
        // Advertising Spend) can be set to enable the MaximizeConversionValue
        // bidding strategy. The ROAS value must be specified as a ratio in the API.
        // It is calculated by dividing "total value" by "total spend".
        //
        // For more information on Maximize Conversion Value, see the support
        // article:
        // http://support.google.com/google-ads/answer/7684216.
        //
        // A target_roas of 3.5 corresponds to a 350% return on ad spend.
        MaximizeConversionValue = new MaximizeConversionValue()
        {
            TargetRoas = 3.5
        },

        // Use the temporary resource name created earlier
        ResourceName = campaignResourceName,

        // Set the budget using the given budget resource name.
        CampaignBudget = campaignBudgetResourceName,

        // Set if the campaign is enabled for brand guidelines. For more information
        // on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
        BrandGuidelinesEnabled = brandGuidelinesEnabled,

        // Declare whether or not this campaign contains political ads targeting the EU.
        ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,

        TextGuidelines = textGuidelines,

        // Optional fields
        StartDateTime = DateTime.Now.AddDays(1).ToString("yyyyMMdd 00:00:00"),
        EndDateTime = DateTime.Now.AddDays(365).ToString("yyyyMMdd 23:59:59")
    };

    campaign.AssetAutomationSettings.AddRange(new[]{
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.GenerateImageExtraction,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.FinalUrlExpansionTextAssetAutomation,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.TextAssetAutomation,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.GenerateEnhancedYoutubeVideos,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
        new Campaign.Types.AssetAutomationSetting
        {
            AssetAutomationType = AssetAutomationType.GenerateImageEnhancement,
            AssetAutomationStatus = AssetAutomationStatus.OptedIn
        },
    });

    MutateOperation operation = new MutateOperation()
    {
        CampaignOperation = new CampaignOperation()
        {
            Create = campaign
        }
    };

    return operation;
}

      

PHP

private static function createPerformanceMaxCampaignOperation(
    int $customerId,
    bool $brandGuidelinesEnabled
): MutateOperation {
    // Creates a mutate operation that creates a campaign operation.
    return new MutateOperation(
        [
        'campaign_operation' => new CampaignOperation(
            [
            'create' => new Campaign(
                [
                'name' => 'Performance Max campaign #' . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // All Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: http://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue(
                    [
                    'target_roas' => 3.5
                    ]
                ),

                'asset_automation_settings' => [
                    new AssetAutomationSetting(
                        [
                        'asset_automation_type' => AssetAutomationType::TEXT_ASSET_AUTOMATION,
                        'asset_automation_status' => AssetAutomationStatus::OPTED_IN
                        ]
                    ),
                    new AssetAutomationSetting(
                        [
                        'asset_automation_type' => AssetAutomationType::URL_EXPANSION,
                        'asset_automation_status' => AssetAutomationStatus::OPTED_IN
                        ]
                    )
                ],


                // Sets if the campaign is enabled for brand guidelines. For more information
                // on brand guidelines, see
                // https://support.google.com/google-ads/answer/14934472.
                'brand_guidelines_enabled' => $brandGuidelinesEnabled,

                // Declare whether or not this campaign serves political ads targeting the EU.
                'contains_eu_political_advertising' =>
                    EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,

                // Optional fields.
                'start_date_time' => date('Y-m-d 00:00:00', strtotime('+1 day')),
                'end_date_time' => date('Y-m-d 23:59:59', strtotime('+365 days'))
                ]
            )
            ]
        )
        ]
    );
}
      

Python

def create_performance_max_campaign_operation(
    client: GoogleAdsClient,
    customer_id: str,
    brand_guidelines_enabled: bool,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Performance Max campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign: Campaign = mutate_operation.campaign_operation.create
    campaign.name = f"Performance Max campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # All Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: http://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.MAXIMIZE_CONVERSION_VALUE
    )
    campaign.maximize_conversion_value.target_roas = 3.5

    # Set if the campaign is enabled for brand guidelines. For more information
    # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
    campaign.brand_guidelines_enabled = brand_guidelines_enabled

    # Assign the resource name with a temporary ID.
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = campaign_service.campaign_budget_path(
        customer_id, _BUDGET_TEMPORARY_ID
    )

    # Declare whether or not this campaign serves political ads targeting the
    # EU. Valid values are:
    #   CONTAINS_EU_POLITICAL_ADVERTISING
    #   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    campaign.contains_eu_political_advertising = (
        client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    )

    # Optional fields
    campaign.start_date_time = (datetime.now() + timedelta(1)).strftime(
        "%Y%m%d 00:00:00"
    )
    campaign.end_date_time = (datetime.now() + timedelta(365)).strftime(
        "%Y%m%d 23:59:59"
    )

    campaign.text_guidelines.term_exclusions = ["cheap", "free"]
    messaging_restriction = campaign.MessagingRestriction()
    messaging_restriction.restriction_text = "Don't mention competitor names"
    messaging_restriction.restriction_type = (
        client.enums.MessagingRestrictionTypeEnum.RESTRICTION_BASED_EXCLUSION
    )
    campaign.text_guidelines.messaging_restrictions.append(
        messaging_restriction
    )

    # Configures the optional opt-in/out status for asset automation settings.
    for asset_automation_type_enum in [
        client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_EXTRACTION,
        client.enums.AssetAutomationTypeEnum.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
        client.enums.AssetAutomationTypeEnum.TEXT_ASSET_AUTOMATION,
        client.enums.AssetAutomationTypeEnum.GENERATE_ENHANCED_YOUTUBE_VIDEOS,
        client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_ENHANCEMENT,
    ]:
        asset_automattion_setting: Campaign.AssetAutomationSetting = (
            client.get_type("Campaign").AssetAutomationSetting()
        )
        asset_automattion_setting.asset_automation_type = (
            asset_automation_type_enum
        )
        asset_automattion_setting.asset_automation_status = (
            client.enums.AssetAutomationStatusEnum.OPTED_IN
        )
        campaign.asset_automation_settings.append(asset_automattion_setting)

    return mutate_operation
      

Ruby

# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
    client,
    customer_id,
    brand_guidelines_enabled)
  client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Performance Max campaign #{SecureRandom.uuid}"
      # Set the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its status set.
      c.status = :PAUSED
      # All Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      c.advertising_channel_type = :PERFORMANCE_MAX
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: http://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
      c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|
        mcv.target_roas = 3.5
      end

      # Configures the optional opt-in/out status for asset automation settings.
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :GENERATE_IMAGE_EXTRACTION
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :TEXT_ASSET_AUTOMATION
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :GENERATE_ENHANCED_YOUTUBE_VIDEOS
        aas.asset_automation_status = :OPTED_IN
      end
      c.asset_automation_settings << client.resource.asset_automation_setting do |aas|
        aas.asset_automation_type = :GENERATE_IMAGE_ENHANCEMENT
        aas.asset_automation_status = :OPTED_IN
      end

      # Set if the campaign is enabled for brand guidelines. For more
      # information on brand guidelines, see
      # https://support.google.com/google-ads/answer/14934472.
      c.brand_guidelines_enabled = brand_guidelines_enabled

      # Assign the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      # Set the budget using the given budget resource name.
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)

      # Declare whether or not this campaign serves political ads targeting the EU.
      # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
      # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
      c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

      # Optional fields
      c.start_date_time = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d %H:%M:%S')
      c.end_date_time = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d %H:%M:%S')
    end
  end
end
      

پرل

sub create_performance_max_campaign_operation {
  my ($customer_id, $brand_guidelines_enabled) = @_;
  # Configures the optional opt-in/out status for asset automation settings.
  # When we create the campaign object, we set campaign->{assetAutomationSettings}
  # equal to $asset_automation_settings.
  my $asset_automation_settings = [];
  my $asset_automation_types    = [
    GENERATE_IMAGE_EXTRACTION, FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,
    TEXT_ASSET_AUTOMATION,     GENERATE_ENHANCED_YOUTUBE_VIDEOS,
    GENERATE_IMAGE_ENHANCEMENT
  ];
  foreach my $asset_automation_type (@$asset_automation_types) {
    push @$asset_automation_settings,
      Google::Ads::GoogleAds::V26::Resources::AssetAutomationSetting->new({
        assetAutomationStatus => OPTED_IN,
        assetAutomationType   => $asset_automation_type
      });
  }

  my $text_guidelines =
    Google::Ads::GoogleAds::V26::Resources::TextGuidelines->new({
      termExclusions        => ["cheap", "free"],
      messagingRestrictions => [
        Google::Ads::GoogleAds::V26::Resources::MessagingRestriction->new({
            restrictionText => "Don't mention competitor names",
            restrictionType => RESTRICTION_BASED_EXCLUSION
          })]});

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V26::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V26::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max campaign #" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V26::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Maximize Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Maximize Conversion Value, see the support
              # article: http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V26::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                }
                ),

              # Set if the campaign is enabled for brand guidelines. For more information
              # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.
              brandGuidelinesEnabled => $brand_guidelines_enabled,

              # Configures the optional opt-in/out status for asset automation settings.
              assetAutomationSettings => $asset_automation_settings,

              # Set the text guidelines.
              textGuidelines => $text_guidelines,

              # Optional fields.
              startDateTime =>
                strftime("%Y%m%d 00:00:00", localtime(time + 60 * 60 * 24)),
              endDateTime => strftime(
                "%Y%m%d 23:59:59",
                localtime(time + 60 * 60 * 24 * 365)
              ),

              # Declare whether or not this campaign serves political ads targeting the EU.
              # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
              # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
              containsEuPoliticalAdvertising =>
                DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
            })})});
}
      

curl


در برخی موارد، مانند زمانی که دستورالعمل‌های نمانام برای یک پویش فعال شده است، دارایی‌ها باید مستقیماً به پویش پیوند داده شوند. این کار را می‌توان با CampaignAsset با ارائه موارد زیر انجام داد:

  • نام منبع Campaign
  • نام منبع Asset
  • AssetFieldType از Asset در Campaign

برای دارایی‌های پیوندشده به پویش، به راهنمای دارایی‌ها مراجعه کنید. برای کسب اطلاعات بیشتر درباره کمپین‌های «عملکرد بیشینه» با دستورالعمل‌های نمانام فعال‌شده، راهنمای ایجاد کمپین را ببینید.


اگر هدف‌های تبدیل به‌طور صریح برای پویش تنظیم نشده باشد، به‌طور پیش‌فرض از هدف‌های تبدیل سطح مشتری استفاده می‌کند. بااین‌حال، می‌توانید هدف‌های تبدیل مشتری را ملغی کنید تا هدف‌های تبدیل خاص پویش را تنظیم کنید ( بیشتر بدانید).

نمونه کد

جاوا

/** Retrieves the list of customer conversion goals. */
private static List<CustomerConversionGoal> getCustomerConversionGoals(
    GoogleAdsClient googleAdsClient, long customerId) {
  String query =
      "SELECT customer_conversion_goal.category, customer_conversion_goal.origin "
          + "FROM customer_conversion_goal";

  List<CustomerConversionGoal> customerConversionGoals = new ArrayList<>();
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // The number of conversion goals is typically less than 50, so we use
    // GoogleAdsService.search instead of search_stream.
    SearchPagedResponse response =
        googleAdsServiceClient.search(Long.toString(customerId), query);
    for (GoogleAdsRow googleAdsRow : response.iterateAll()) {
      customerConversionGoals.add(googleAdsRow.getCustomerConversionGoal());
    }
  }

  return customerConversionGoals;
}

/** Creates a list of MutateOperations that override customer conversion goals. */
private static List<MutateOperation> createConversionGoalOperations(
    long customerId, List<CustomerConversionGoal> customerConversionGoals) {
  List<MutateOperation> mutateOperations = new ArrayList<>();
  // To override the customer conversion goals, we will change the
  // biddability of each of the customer conversion goals so that only
  // the desired conversion goal is biddable in this campaign.
  for (CustomerConversionGoal customerConversionGoal : customerConversionGoals) {
    ConversionActionCategory category = customerConversionGoal.getCategory();
    ConversionOrigin origin = customerConversionGoal.getOrigin();
    String campaignConversionGoalResourceName =
        ResourceNames.campaignConversionGoal(
            customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID, category, origin);
    CampaignConversionGoal.Builder campaignConversionGoalBuilder =
        CampaignConversionGoal.newBuilder().setResourceName(campaignConversionGoalResourceName);
    // Change the biddability for the campaign conversion goal.
    // Set biddability to True for the desired (category, origin).
    // Set biddability to False for all other conversion goals.
    // Note:
    //  1- It is assumed that this Conversion Action
    //     (category=PURCHASE, origin=WEBSITE) exists in this account.
    //  2- More than one goal can be biddable if desired. This example
    //     shows only one.
    if (category == ConversionActionCategory.PURCHASE && origin == ConversionOrigin.WEBSITE) {
      campaignConversionGoalBuilder.setBiddable(true);
    } else {
      campaignConversionGoalBuilder.setBiddable(false);
    }
    CampaignConversionGoal campaignConversionGoal = campaignConversionGoalBuilder.build();
    CampaignConversionGoalOperation campaignConversionGoalOperation =
        CampaignConversionGoalOperation.newBuilder()
            .setUpdate(campaignConversionGoal)
            .setUpdateMask(FieldMasks.allSetFieldsOf(campaignConversionGoal))
            .build();
    mutateOperations.add(
        MutateOperation.newBuilder()
            .setCampaignConversionGoalOperation(campaignConversionGoalOperation)
            .build());
  }
  return mutateOperations;
}

      

C#‎

/// <summary>
/// Creates a MutateOperation that links an asset to an asset group.
/// </summary>
/// <param name="fieldType">The field type of the asset to be linked.</param>
/// <param name="linkedEntityResourceName">The resource name of the entity (asset group or
/// campaign) to link the asset to.</param>
/// <param name="assetResourceName">The resource name of the text asset to be
/// linked.</param>
/// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param>
/// <returns>A MutateOperation that links an asset to an asset group.</returns>
private MutateOperation CreateLinkAssetOperation(
    AssetFieldType fieldType,
    string linkedEntityResourceName,
    string assetResourceName,
    bool brandGuidelinesEnabled = false)
{ if (brandGuidelinesEnabled)
    {
        return new MutateOperation()
        {
            CampaignAssetOperation = new CampaignAssetOperation()
            {
                Create = new CampaignAsset()
                {
                    FieldType = fieldType,
                    Campaign = linkedEntityResourceName,
                    Asset = assetResourceName
                }
            }
        };
    } else
    {   return new MutateOperation()
        {
            AssetGroupAssetOperation = new AssetGroupAssetOperation()
            {
                Create = new AssetGroupAsset()
                {
                    FieldType = fieldType,
                    AssetGroup = linkedEntityResourceName,
                    Asset = assetResourceName
                }
            }
        };
    }
}

      

PHP

    private static function getCustomerConversionGoals(
        GoogleAdsClient $googleAdsClient,
        int $customerId
    ): array {
        $customerConversionGoals = [];
        $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
        // Creates a query that retrieves all customer conversion goals.
        $query = 'SELECT customer_conversion_goal.category, customer_conversion_goal.origin ' .
            'FROM customer_conversion_goal';
        // The number of conversion goals is typically less than 50 so we use a search request
        // instead of search stream.
        $response =
            $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));

        // Iterates over all rows in all pages and builds the list of conversion goals.
        foreach ($response->iterateAllElements() as $googleAdsRow) {
            /**
 * @var GoogleAdsRow $googleAdsRow
*/
            $customerConversionGoals[] = [
                'category' => $googleAdsRow->getCustomerConversionGoal()->getCategory(),
                'origin' => $googleAdsRow->getCustomerConversionGoal()->getOrigin()
            ];
        }

        return $customerConversionGoals;
    }

    /**
     * Creates a list of MutateOperations that override customer conversion goals.
     *
     * @param  int   $customerId              the customer ID
     * @param  array $customerConversionGoals the list of customer conversion goals that will be
     *                                        overridden
     * @return MutateOperation[] a list of MutateOperations that update campaign conversion goals
     */
    private static function createConversionGoalOperations(
        int $customerId,
        array $customerConversionGoals
    ): array {
        $operations = [];

        // To override the customer conversion goals, we will change the biddability of each of the
        // customer conversion goals so that only the desired conversion goal is biddable in this
        // campaign.
        foreach ($customerConversionGoals as $customerConversionGoal) {
            $campaignConversionGoal = new CampaignConversionGoal(
                [
                'resource_name' => ResourceNames::forCampaignConversionGoal(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
                    ConversionActionCategory::name($customerConversionGoal['category']),
                    ConversionOrigin::name($customerConversionGoal['origin'])
                )
                ]
            );
            // Changes the biddability for the campaign conversion goal.
            // Sets biddability to true for the desired (category, origin).
            // Sets biddability to false for all other conversion goals.
            // Note:
            //  1- It is assumed that this Conversion Action
            //     (category=PURCHASE, origin=WEBSITE) exists in this account.
            //  2- More than one goal can be biddable if desired. This example
            //     shows only one.
            if (
                $customerConversionGoal["category"] === ConversionActionCategory::PURCHASE
                && $customerConversionGoal["origin"] === ConversionOrigin::WEBSITE
            ) {
                $campaignConversionGoal->setBiddable(true);
            } else {
                $campaignConversionGoal->setBiddable(false);
            }

            $operations[] = new MutateOperation(
                [
                'campaign_conversion_goal_operation' => new CampaignConversionGoalOperation(
                    [
                    'update' => $campaignConversionGoal,
                    // Sets the update mask on the operation. Here the update mask will be a list
                    // of all the fields that were set on the update object.
                    'update_mask' => FieldMasks::allSetFieldsOf($campaignConversionGoal)
                    ]
                )
                ]
            );
        }

        return $operations;
    }
      

Python

def get_customer_conversion_goals(
    client: GoogleAdsClient, customer_id: str
) -> List[
    Dict[
        str,
        Union[
            ConversionActionCategoryEnum.ConversionActionCategory,
            ConversionOriginEnum.ConversionOrigin,
        ],
    ]
]:
    """Retrieves the list of customer conversion goals.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        a list of dicts containing the category and origin of customer
        conversion goals.
    """
    ga_service: GoogleAdsServiceClient = client.get_service("GoogleAdsService")
    customer_conversion_goals: List[
        Dict[
            str,
            Union[
                ConversionActionCategoryEnum.ConversionActionCategory,
                ConversionOriginEnum.ConversionOrigin,
            ],
        ]
    ] = []
    query: str = """
            SELECT
              customer_conversion_goal.category,
              customer_conversion_goal.origin
            FROM customer_conversion_goal
            """
    # The number of conversion goals is typically less than 50 so we use
    # GoogleAdsService.search instead of search_stream.
    search_request: SearchGoogleAdsRequest = client.get_type(
        "SearchGoogleAdsRequest"
    )
    search_request.customer_id = customer_id
    search_request.query = query
    results: SearchGoogleAdsResponse = ga_service.search(request=search_request)

    # Iterate over the results and build the list of conversion goals.
    for row in results:
        customer_conversion_goals.append(
            {
                "category": row.customer_conversion_goal.category,
                "origin": row.customer_conversion_goal.origin,
            }
        )
    return customer_conversion_goals


def create_conversion_goal_operations(
    client: GoogleAdsClient,
    customer_id: str,
    customer_conversion_goals: List[
        Dict[
            str,
            Union[
                ConversionActionCategoryEnum.ConversionActionCategory,
                ConversionOriginEnum.ConversionOrigin,
            ],
        ]
    ],
) -> List[MutateOperation]:
    """Creates a list of MutateOperations that override customer conversion goals.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        customer_conversion_goals: the list of customer conversion goals that
          will be overridden.

    Returns:
        MutateOperations that update campaign conversion goals.
    """
    campaign_conversion_goal_service: CampaignConversionGoalServiceClient = (
        client.get_service("CampaignConversionGoalService")
    )
    operations: List[MutateOperation] = []

    # To override the customer conversion goals, we will change the
    # biddability of each of the customer conversion goals so that only
    # the desired conversion goal is biddable in this campaign.
    for customer_goal_dict in customer_conversion_goals:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        campaign_conversion_goal: CampaignConversionGoal = (
            mutate_operation.campaign_conversion_goal_operation.update
        )

        category_enum_value: (
            ConversionActionCategoryEnum.ConversionActionCategory
        ) = customer_goal_dict["category"]
        origin_enum_value: ConversionOriginEnum.ConversionOrigin = (
            customer_goal_dict["origin"]
        )

        campaign_conversion_goal.resource_name = (
            campaign_conversion_goal_service.campaign_conversion_goal_path(
                customer_id,
                _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
                category_enum_value.name,
                origin_enum_value.name,
            )
        )
        # Change the biddability for the campaign conversion goal.
        # Set biddability to True for the desired (category, origin).
        # Set biddability to False for all other conversion goals.
        # Note:
        #  1- It is assumed that this Conversion Action
        #     (category=PURCHASE, origin=WEBSITE) exists in this account.
        #  2- More than one goal can be biddable if desired. This example
        #     shows only one.
        if (
            category_enum_value
            == client.enums.ConversionActionCategoryEnum.PURCHASE
            and origin_enum_value == client.enums.ConversionOriginEnum.WEBSITE
        ):
            biddable = True
        else:
            biddable = False
        campaign_conversion_goal.biddable = biddable
        field_mask = protobuf_helpers.field_mask(
            None, campaign_conversion_goal._pb
        )
        client.copy_from(
            mutate_operation.campaign_conversion_goal_operation.update_mask,
            field_mask,
        )
        operations.append(mutate_operation)

    return operations
      

Ruby

def _get_customer_conversion_goals(client, customer_id)
  query = <<~EOD
    SELECT
        customer_conversion_goal.category,
        customer_conversion_goal.origin
    FROM customer_conversion_goal
  EOD

  customer_conversion_goals = []

  ga_service = client.service.google_ads
  # The number of conversion goals is typically less than 50 so we use
  # GoogleAdsService.search instead of search_stream.
  response = ga_service.search(
      customer_id: customer_id,
      query: query,
  )

  # Iterate over the results and build the list of conversion goals.
  response.each do |row|
    customer_conversion_goals << {
        "category" => row.customer_conversion_goal.category,
        "origin" => row.customer_conversion_goal.origin
    }
  end

  customer_conversion_goals
end

def create_conversion_goal_operations(client, customer_id, customer_conversion_goals)
  campaign_conversion_goal_service = client.service.campaign_conversion_goal

  operations = []

  # To override the customer conversion goals, we will change the
  # biddability of each of the customer conversion goals so that only
  # the desired conversion goal is biddable in this campaign.
  customer_conversion_goals.each do |customer_conversion_goal|
    operations << client.operation.mutate do |m|
        m.campaign_conversion_goal_operation = client.operation.campaign_conversion_goal do |op|
          op.update = client.resource.campaign_conversion_goal do |ccg|
              ccg.resource_name = client.path.campaign_conversion_goal(
                  customer_id,
                  PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
                  customer_conversion_goal["category"].to_s,
                  customer_conversion_goal["origin"].to_s)
              # Change the biddability for the campaign conversion goal.
              # Set biddability to True for the desired (category, origin).
              # Set biddability to False for all other conversion goals.
              # Note:
              #  1- It is assumed that this Conversion Action
              #     (category=PURCHASE, origin=WEBSITE) exists in this account.
              #  2- More than one goal can be biddable if desired. This example
              #     shows only one.
              ccg.biddable = (customer_conversion_goal["category"] == :PURCHASE &&
                  customer_conversion_goal["origin"] == :WEBSITE)
          end
          op.update_mask = Google::Ads::GoogleAds::FieldMaskUtil.all_set_fields_of(op.update)
        end
    end
  end

  operations
end
      

پرل

sub get_customer_conversion_goals {
  my ($api_client, $customer_id) = @_;

  my $customer_conversion_goals = [];
  # Create a query that retrieves all customer conversion goals.
  my $query =
    "SELECT customer_conversion_goal.category, customer_conversion_goal.origin "
    . "FROM customer_conversion_goal";
  # The number of conversion goals is typically less than 50 so we use
  # GoogleAdsService->search() method instead of search_stream().
  my $search_response = $api_client->GoogleAdsService()->search({
    customerId => $customer_id,
    query      => $query
  });

  # Iterate over the results and build the list of conversion goals.
  foreach my $google_ads_row (@{$search_response->{results}}) {
    push @$customer_conversion_goals,
      {
      category => $google_ads_row->{customerConversionGoal}{category},
      origin   => $google_ads_row->{customerConversionGoal}{origin}};
  }

  return $customer_conversion_goals;
}

# Creates a list of MutateOperations that override customer conversion goals.
sub create_conversion_goal_operations {
  my ($customer_id, $customer_conversion_goals) = @_;

  my $operations = [];
  # To override the customer conversion goals, we will change the biddability of
  # each of the customer conversion goals so that only the desired conversion goal
  # is biddable in this campaign.
  foreach my $customer_conversion_goal (@$customer_conversion_goals) {
    my $campaign_conversion_goal =
      Google::Ads::GoogleAds::V26::Resources::CampaignConversionGoal->new({
        resourceName =>
          Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign_conversion_goal(
          $customer_id,
          PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
          $customer_conversion_goal->{category},
          $customer_conversion_goal->{origin})});
    # Change the biddability for the campaign conversion goal.
    # Set biddability to true for the desired (category, origin).
    # Set biddability to false for all other conversion goals.
    # Note:
    #  1- It is assumed that this Conversion Action
    #     (category=PURCHASE, origin=WEBSITE) exists in this account.
    #  2- More than one goal can be biddable if desired. This example
    #     shows only one.
    if ( $customer_conversion_goal->{category} eq PURCHASE
      && $customer_conversion_goal->{origin} eq WEBSITE)
    {
      $campaign_conversion_goal->{biddable} = "true";
    } else {
      $campaign_conversion_goal->{biddable} = "false";
    }

    push @$operations,
      Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignConversionGoalOperation =>
          Google::Ads::GoogleAds::V26::Services::CampaignConversionGoalService::CampaignConversionGoalOperation
          ->new({
            update => $campaign_conversion_goal,
            # Set the update mask on the operation. Here the update mask will be
            # a list of all the fields that were set on the update object.
            updateMask => all_set_fields_of($campaign_conversion_goal)})});
  }

  return $operations;
}
      

curl


پویش‌های «عملکرد بیشینه» از انواع معیارهای زیر پشتیبانی می‌کنند:

هم از معیارهای مثبت و هم از معیارهای منفی می‌توان استفاده کرد، به‌جز نوع معیار BRAND و KEYWORD که فقط می‌توان از آن به‌عنوان معیار منفی برای مستثنی کردن نمانام‌ها و کلیدواژه‌ها از هدف‌یابی استفاده کرد.

برای هدف‌یابی مکانی، پویشی که مکان یا گروه‌های مکان مشخصی ندارد، به‌طور پیش‌فرض همه مناطق را دربرمی‌گیرد.

پویش‌های «عملکرد بیشینه» می‌توانند حداکثر ۱۰٬۰۰۰ کلیدواژه منفی داشته باشند.

از معیارهای منفی WEBPAGE می‌توان برای کنار گذاشتن نشانی‌های وب خاص از گسترش نشانی وب نهایی استفاده کرد. درباره بسط نشانی وب نهایی و کنار گذاشتن نشانی وب بیشتر بدانید.

جاوا

/** Creates a list of MutateOperations that create new campaign criteria. */
private List<MutateOperation> createCampaignCriterionOperations(long customerId) {
  String campaignResourceName =
      ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID);
  List<CampaignCriterion> campaignCriteria = new ArrayList<>();
  // Sets the LOCATION campaign criteria.
  // Targets all of New York City except Brooklyn.
  // Location IDs are listed here:
  // https://developers.google.com/google-ads/api/reference/data/geotargets
  // and they can also be retrieved using the GeoTargetConstantService as shown
  // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
  //
  // We will add one positive location target for New York City (ID=1023191)
  // and one negative location target for Brooklyn (ID=1022762).
  // First, adds the positive (negative = False) for New York City.
  campaignCriteria.add(
      CampaignCriterion.newBuilder()
          .setCampaign(campaignResourceName)
          .setLocation(
              LocationInfo.newBuilder()
                  .setGeoTargetConstant(ResourceNames.geoTargetConstant(1023191))
                  .build())
          .setNegative(false)
          .build());
  // Next adds the negative target for Brooklyn.
  campaignCriteria.add(
      CampaignCriterion.newBuilder()
          .setCampaign(campaignResourceName)
          .setLocation(
              LocationInfo.newBuilder()
                  .setGeoTargetConstant(ResourceNames.geoTargetConstant(1022762))
                  .build())
          .setNegative(true)
          .build());
  // Sets the LANGUAGE campaign criterion.
  campaignCriteria.add(
      CampaignCriterion.newBuilder()
          .setCampaign(campaignResourceName)
          // Sets the language.
          // For a list of all language codes, see:
          // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
          .setLanguage(
              LanguageInfo.newBuilder()
                  .setLanguageConstant(ResourceNames.languageConstant(1000)) // English
                  .build())
          .build());
  // Returns a list of mutate operations with one operation per criterion.
  return campaignCriteria.stream()
      .map(
          criterion ->
              MutateOperation.newBuilder()
                  .setCampaignCriterionOperation(
                      CampaignCriterionOperation.newBuilder().setCreate(criterion).build())
                  .build())
      .collect(Collectors.toList());
}

      

C#‎

/// <summary>
/// Creates a list of MutateOperations that create new campaign criteria.
/// </summary>
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <returns>A list of MutateOperations that create new campaign criteria.</returns>
private List<MutateOperation> CreateCampaignCriterionOperations(
    string campaignResourceName)
{
    List<MutateOperation> operations = new List<MutateOperation>();

    // Set the LOCATION campaign criteria.
    // Target all of New York City except Brooklyn.
    // Location IDs are listed here:
    // https://developers.google.com/google-ads/api/reference/data/geotargets
    // and they can also be retrieved using the GeoTargetConstantService as shown
    // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
    //
    // We will add one positive location target for New York City (ID=1023191)
    // and one negative location target for Brooklyn (ID=1022762).
    // First, add the positive (negative = False) for New York City.
    MutateOperation operation1 = new MutateOperation()
    {
        CampaignCriterionOperation = new CampaignCriterionOperation()
        {
            Create = new CampaignCriterion()
            {
                Campaign = campaignResourceName,
                Location = new LocationInfo()
                {
                    GeoTargetConstant = ResourceNames.GeoTargetConstant(1023191)
                },

                Negative = false
            }
        }
    };

    operations.Add(operation1);

    // Next add the negative target for Brooklyn.
    MutateOperation operation2 = new MutateOperation()
    {
        CampaignCriterionOperation = new CampaignCriterionOperation()
        {
            Create = new CampaignCriterion()
            {
                Campaign = campaignResourceName,
                Location = new LocationInfo()
                {
                    GeoTargetConstant = ResourceNames.GeoTargetConstant(1022762)
                },

                Negative = true
            }
        }
    };

    operations.Add(operation2);

    // Set the LANGUAGE campaign criterion.
    MutateOperation operation3 = new MutateOperation()
    {
        CampaignCriterionOperation = new CampaignCriterionOperation()
        {
            Create = new CampaignCriterion()
            {
                Campaign = campaignResourceName,

                // Set the language.
                // For a list of all language codes, see:
                // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
                Language = new LanguageInfo()
                {
                    LanguageConstant = ResourceNames.LanguageConstant(1000) // English
                },
            }
        }
    };

    operations.Add(operation3);

    return operations;
}

      

PHP

private static function createCampaignCriterionOperations(int $customerId): array
{
    $operations = [];
    // Set the LOCATION campaign criteria.
    // Target all of New York City except Brooklyn.
    // Location IDs are listed here:
    // https://developers.google.com/google-ads/api/reference/data/geotargets
    // and they can also be retrieved using the GeoTargetConstantService as shown
    // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
    //
    // We will add one positive location target for New York City (ID=1023191)
    // and one negative location target for Brooklyn (ID=1022762).
    // First, adds the positive (negative = false) for New York City.
    $operations[] = new MutateOperation(
        [
        'campaign_criterion_operation' => new CampaignCriterionOperation(
            [
            'create' => new CampaignCriterion(
                [
                'campaign' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                'location' => new LocationInfo(
                    [
                    'geo_target_constant' => ResourceNames::forGeoTargetConstant(1023191)
                    ]
                ),
                'negative' => false
                ]
            )
            ]
        )
        ]
    );

    // Next adds the negative target for Brooklyn.
    $operations[] = new MutateOperation(
        [
        'campaign_criterion_operation' => new CampaignCriterionOperation(
            [
            'create' => new CampaignCriterion(
                [
                'campaign' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                'location' => new LocationInfo(
                    [
                    'geo_target_constant' => ResourceNames::forGeoTargetConstant(1022762)
                    ]
                ),
                'negative' => true
                ]
            )
            ]
        )
        ]
    );

    // Sets the LANGUAGE campaign criterion.
    $operations[] = new MutateOperation(
        [
        'campaign_criterion_operation' => new CampaignCriterionOperation(
            [
            'create' => new CampaignCriterion(
                [
                'campaign' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                // Set the language.
                // For a list of all language codes, see:
                // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
                'language' => new LanguageInfo(
                    [
                    'language_constant' => ResourceNames::forLanguageConstant(1000)  // English
                    ]
                )
                ]
            )
            ]
        )
        ]
    );

    return $operations;
}
      

Python

def create_campaign_criterion_operations(
    client: GoogleAdsClient,
    customer_id: str,
) -> List[MutateOperation]:
    """Creates a list of MutateOperations that create new campaign criteria.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        a list of MutateOperations that create new campaign criteria.
    """
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    geo_target_constant_service: GeoTargetConstantServiceClient = (
        client.get_service("GeoTargetConstantService")
    )
    googleads_service: GoogleAdsServiceClient = client.get_service(
        "GoogleAdsService"
    )

    operations: List[MutateOperation] = []
    # Set the LOCATION campaign criteria.
    # Target all of New York City except Brooklyn.
    # Location IDs are listed here:
    # https://developers.google.com/google-ads/api/reference/data/geotargets
    # and they can also be retrieved using the GeoTargetConstantService as shown
    # here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
    #
    # We will add one positive location target for New York City (ID=1023191)
    # and one negative location target for Brooklyn (ID=1022762).
    # First, add the positive (negative = False) for New York City.
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign_criterion: CampaignCriterion = (
        mutate_operation.campaign_criterion_operation.create
    )
    campaign_criterion.campaign = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    campaign_criterion.location.geo_target_constant = (
        geo_target_constant_service.geo_target_constant_path("1023191")
    )
    campaign_criterion.negative = False
    operations.append(mutate_operation)

    # Next add the negative target for Brooklyn.
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign_criterion: CampaignCriterion = (
        mutate_operation.campaign_criterion_operation.create
    )
    campaign_criterion.campaign = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    campaign_criterion.location.geo_target_constant = (
        geo_target_constant_service.geo_target_constant_path("1022762")
    )
    campaign_criterion.negative = True
    operations.append(mutate_operation)

    # Set the LANGUAGE campaign criterion.
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign_criterion: CampaignCriterion = (
        mutate_operation.campaign_criterion_operation.create
    )
    campaign_criterion.campaign = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    # Set the language.
    # For a list of all language codes, see:
    # https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
    campaign_criterion.language.language_constant = (
        googleads_service.language_constant_path("1000")
    )  # English
    operations.append(mutate_operation)

    return operations
      

Ruby

# Creates a list of MutateOperations that create new campaign criteria.
def create_campaign_criterion_operations(client, customer_id)
  operations = []

  # Set the LOCATION campaign criteria.
  # Target all of New York City except Brooklyn.
  # Location IDs are listed here:
  # https://developers.google.com/google-ads/api/reference/data/geotargets
  # and they can also be retrieved using the GeoTargetConstantService as shown
  # here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
  #
  # We will add one positive location target for New York City (ID=1023191)
  # and one negative location target for Brooklyn (ID=1022762).
  # First, add the positive (negative = false) for New York City.
  operations << client.operation.mutate do |m|
    m.campaign_criterion_operation =
      client.operation.create_resource.campaign_criterion do |cc|
      cc.campaign = client.path.campaign(
        customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      cc.location = client.resource.location_info do  |li|
        li.geo_target_constant = client.path.geo_target_constant("1023191")
      end
      cc.negative = false
    end
  end

  # Next add the negative target for Brooklyn.
  operations << client.operation.mutate do |m|
    m.campaign_criterion_operation =
      client.operation.create_resource.campaign_criterion do |cc|
      cc.campaign = client.path.campaign(
        customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      cc.location = client.resource.location_info do  |li|
        li.geo_target_constant = client.path.geo_target_constant("1022762")
      end
      cc.negative = true
    end
  end

  # Set the LANGUAGE campaign criterion.
  operations << client.operation.mutate do |m|
    m.campaign_criterion_operation =
      client.operation.create_resource.campaign_criterion do |cc|
      cc.campaign = client.path.campaign(
        customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      # Set the language.
      # For a list of all language codes, see:
      # https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
      cc.language = client.resource.language_info do |li|
        li.language_constant = client.path.language_constant("1000")  # English
      end
    end
  end

  operations
end
      

پرل

sub create_campaign_criterion_operations {
  my ($customer_id) = @_;

  my $operations = [];
  # Set the LOCATION campaign criteria.
  # Target all of New York City except Brooklyn.
  # Location IDs are listed here:
  # https://developers.google.com/google-ads/api/reference/data/geotargets
  # and they can also be retrieved using the GeoTargetConstantService as shown
  # here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting.
  #
  # We will add one positive location target for New York City (ID=1023191)
  # and one negative location target for Brooklyn (ID=1022762).
  # First, add the positive (negative = false) for New York City.
  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      campaignCriterionOperation =>
        Google::Ads::GoogleAds::V26::Services::CampaignCriterionService::CampaignCriterionOperation
        ->new({
          create =>
            Google::Ads::GoogleAds::V26::Resources::CampaignCriterion->new({
              campaign =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              location =>
                Google::Ads::GoogleAds::V26::Common::LocationInfo->new({
                  geoTargetConstant =>
                    Google::Ads::GoogleAds::V26::Utils::ResourceNames::geo_target_constant(
                    1023191)}
                ),
              negative => "false"
            })})});

  # Next add the negative target for Brooklyn.
  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      campaignCriterionOperation =>
        Google::Ads::GoogleAds::V26::Services::CampaignCriterionService::CampaignCriterionOperation
        ->new({
          create =>
            Google::Ads::GoogleAds::V26::Resources::CampaignCriterion->new({
              campaign =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              location =>
                Google::Ads::GoogleAds::V26::Common::LocationInfo->new({
                  geoTargetConstant =>
                    Google::Ads::GoogleAds::V26::Utils::ResourceNames::geo_target_constant(
                    1022762)}
                ),
              negative => "true"
            })})});

  # Set the LANGUAGE campaign criterion.
  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      campaignCriterionOperation =>
        Google::Ads::GoogleAds::V26::Services::CampaignCriterionService::CampaignCriterionOperation
        ->new({
          create =>
            Google::Ads::GoogleAds::V26::Resources::CampaignCriterion->new({
              campaign =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              # Set the language.
              # For a list of all language codes, see:
              # https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7.
              language =>
                Google::Ads::GoogleAds::V26::Common::LanguageInfo->new({
                  languageConstant =>
                    Google::Ads::GoogleAds::V26::Utils::ResourceNames::language_constant(
                    1000)    # English
                })})})});

  return $operations;
}
      

curl


دارایی‌ها و گروه‌های دارایی

پویش‌های «عملکرد بیشینه» ویژگی‌های منحصربه‌فردی دررابطه‌با دارایی‌ها دارند.

  1. حداقل تعداد لازم برای دارایی‌های ارائه‌شده توسط تبلیغ‌کننده از انواع مختلف وجود دارد.
  2. دارایی‌ها در مجموعه‌ای به‌نام AssetGroup گروه‌بندی می‌شوند، که مختص پویش‌های «بیشینه‌سازی عملکرد» است.
  3. برخی دارایی‌ها به‌طور خودکار توسط Google بااستفاده از یادگیری ماشین تولید می‌شوند.

نمونه کد

جاوا

/** Creates multiple text assets and returns the list of resource names. */
private List<String> createMultipleTextAssets(
    GoogleAdsClient googleAdsClient, long customerId, List<String> texts) {
  List<MutateOperation> mutateOperations = new ArrayList<>();
  for (String text : texts) {
    Asset asset = Asset.newBuilder().setTextAsset(TextAsset.newBuilder().setText(text)).build();
    AssetOperation assetOperation = AssetOperation.newBuilder().setCreate(asset).build();
    mutateOperations.add(MutateOperation.newBuilder().setAssetOperation(assetOperation).build());
  }

  List<String> assetResourceNames = new ArrayList<>();
  // Creates the service client.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Sends the operations in a single Mutate request.
    MutateGoogleAdsResponse response =
        googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
    for (MutateOperationResponse result : response.getMutateOperationResponsesList()) {
      if (result.hasAssetResult()) {
        assetResourceNames.add(result.getAssetResult().getResourceName());
      }
    }
    printResponseDetails(response);
  }
  return assetResourceNames;
}

      

C#‎

/// <summary>
/// Creates multiple text assets and returns the list of resource names.
/// </summary>
/// <param name="client">The Google Ads Client.</param>
/// <param name="customerId">The customer's ID.</param>
/// <param name="texts">The texts to add.</param>
/// <returns>A list of asset resource names.</returns>
private List<string> CreateMultipleTextAssets(
    GoogleAdsClient client,
    long customerId,
    string[] texts)
{
    // Get the GoogleAdsService.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V26.GoogleAdsService);

    MutateGoogleAdsRequest request = new MutateGoogleAdsRequest()
    {
        CustomerId = customerId.ToString()
    };

    foreach (string text in texts)
    {
        request.MutateOperations.Add(
            new MutateOperation()
            {
                AssetOperation = new AssetOperation()
                {
                    Create = new Asset()
                    {
                        TextAsset = new TextAsset()
                        {
                            Text = text
                        }
                    }
                }
            }
        );
    }

    // Send the operations in a single Mutate request.
    MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);

    List<string> assetResourceNames = new List<string>();

    foreach (MutateOperationResponse operationResponse in response.MutateOperationResponses)
    {
        MutateAssetResult assetResult = operationResponse.AssetResult;
        assetResourceNames.Add(assetResult.ResourceName);
    }

    PrintResponseDetails(response);

    return assetResourceNames;
}

      

PHP

    private static function createMultipleTextAssets(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        array $texts
    ): array {
        // Here again, we use the GoogleAdService to create multiple text assets in a single
        // request.
        $operations = [];
        foreach ($texts as $text) {
            // Creates a mutate operation for a text asset.
            $operations[] = new MutateOperation(
                [
                'asset_operation' => new AssetOperation(
                    [
                    'create' => new Asset(['text_asset' => new TextAsset(['text' => $text])])
                    ]
                )
                ]
            );
        }

        // Issues a mutate request to add all assets.
        $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
        /**
 * @var MutateGoogleAdsResponse $mutateGoogleAdsResponse
*/
        $mutateGoogleAdsResponse =
            $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));

        $assetResourceNames = [];
        foreach ($mutateGoogleAdsResponse->getMutateOperationResponses() as $response) {
            /**
 * @var MutateOperationResponse $response
*/
            $assetResourceNames[] = $response->getAssetResult()->getResourceName();
        }
        self::printResponseDetails($mutateGoogleAdsResponse);

        return $assetResourceNames;
    }
      

Python

def create_multiple_text_assets(
    client: GoogleAdsClient, customer_id: str, texts: List[str]
) -> List[str]:
    """Creates multiple text assets and returns the list of resource names.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        texts: a list of strings, each of which will be used to create a text
          asset.

    Returns:
        asset_resource_names: a list of asset resource names.
    """
    # Here again we use the GoogleAdService to create multiple text
    # assets in a single request.
    googleads_service: GoogleAdsServiceClient = client.get_service(
        "GoogleAdsService"
    )

    operations: List[MutateOperation] = []
    for text in texts:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        asset: Asset = mutate_operation.asset_operation.create
        asset.text_asset.text = text
        operations.append(mutate_operation)

    # Send the operations in a single Mutate request.
    response: MutateGoogleAdsResponse = googleads_service.mutate(
        customer_id=customer_id,
        mutate_operations=operations,
    )
    asset_resource_names: List[str] = []
    for result in response.mutate_operation_responses:
        if result._pb.HasField("asset_result"):
            asset_resource_names.append(result.asset_result.resource_name)
    print_response_details(response)
    return asset_resource_names
      

Ruby

# Creates multiple text assets and returns the list of resource names.
def create_multiple_text_assets(client, customer_id, texts)
  operations = texts.map do |text|
    client.operation.mutate do |m|
      m.asset_operation = client.operation.create_resource.asset do |asset|
        asset.text_asset = client.resource.text_asset do |text_asset|
          text_asset.text = text
        end
      end
    end
  end

  # Send the operations in a single Mutate request.
  response = client.service.google_ads.mutate(
    customer_id: customer_id,
    mutate_operations: operations,
  )

  asset_resource_names = []
  response.mutate_operation_responses.each do |result|
    if result.asset_result
      asset_resource_names.append(result.asset_result.resource_name)
    end
  end
  print_response_details(response)
  asset_resource_names
end
      

پرل

sub create_multiple_text_assets {
  my ($api_client, $customer_id, $texts) = @_;

  # Here again we use the GoogleAdService to create multiple text assets in a
  # single request.
  my $operations = [];
  foreach my $text (@$texts) {
    # Create a mutate operation for a text asset.
    push @$operations,
      Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation
      ->new({
        assetOperation =>
          Google::Ads::GoogleAds::V26::Services::AssetService::AssetOperation->
          new({
            create => Google::Ads::GoogleAds::V26::Resources::Asset->new({
                textAsset =>
                  Google::Ads::GoogleAds::V26::Common::TextAsset->new({
                    text => $text
                  })})})});
  }

  # Issue a mutate request to add all assets.
  my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $operations
  });

  my $asset_resource_names = [];
  foreach
    my $response (@{$mutate_google_ads_response->{mutateOperationResponses}})
  {
    push @$asset_resource_names, $response->{assetResult}{resourceName};
  }
  print_response_details($mutate_google_ads_response);

  return $asset_resource_names;
}
      

curl


گروه دارایی مجموعه‌ای از دارایی‌ها است که حول یک موضوع یا مرتبط با مخاطب هدف است. از گروه دارایی برای گردآوری همه آگهی‌هایتان و ساختن فضای آگهی برای همه قالب‌های آگهی قابل‌اعمال برای هدف تبلیغاتتان استفاده می‌شود. درباره گروه‌های دارایی بیشتر بدانید.

گروه‌های دارایی حاوی یک یا چند نشانی وب نهایی است. حداقل یک نشانی وب نهایی لازم است. از نشانی وبی استفاده کنید که برای هدف‌های پویش و گروه دارایی داده‌شده با مسیر تبدیل بیشترین ارتباط را دارد.

نمونه کد

جاوا

/** Creates a list of MutateOperations that create a new AssetGroup. */
private List<MutateOperation> createAssetGroupOperations(
    long customerId,
    String assetGroupResourceName,
    List<String> headlineAssetResourceNames,
    List<String> descriptionAssetResourceNames,
    boolean brandGuidelinesEnabled)
    throws IOException {
  List<MutateOperation> mutateOperations = new ArrayList<>();
  String campaignResourceName =
      ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID);
  // Creates the AssetGroup.
  AssetGroup assetGroup =
      AssetGroup.newBuilder()
          .setName("Performance Max asset group #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .addFinalUrls("http://www.example.com")
          .addFinalMobileUrls("http://www.example.com")
          .setStatus(AssetGroupStatus.PAUSED)
          .setResourceName(assetGroupResourceName)
          .build();
  AssetGroupOperation assetGroupOperation =
      AssetGroupOperation.newBuilder().setCreate(assetGroup).build();
  mutateOperations.add(
      MutateOperation.newBuilder().setAssetGroupOperation(assetGroupOperation).build());

  // For the list of required assets for a Performance Max campaign, see
  // https://developers.google.com/google-ads/api/docs/performance-max/assets

  // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  // and providing:
  //   the resource name of the AssetGroup
  //   the resource name of the Asset
  //   the field_type of the Asset in this AssetGroup.

  // To learn more about AssetGroups, see
  // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  // Links the previously created multiple text assets.

  // Links the headline assets.
  for (String resourceName : headlineAssetResourceNames) {
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.HEADLINE, resourceName, assetGroupResourceName));
  }

  // Links the description assets.
  for (String resourceName : descriptionAssetResourceNames) {
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.DESCRIPTION, resourceName, assetGroupResourceName));
  }

  // Creates and links the long headline text asset.
  List<MutateOperation> createAndLinkTextAssetOperations =
      createAndLinkTextAsset(customerId, "Travel the World", AssetFieldType.LONG_HEADLINE);
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the business name and logo assets.
  List<MutateOperation> createAndLinkBrandAssets =
      createAndLinkBrandAssets(
          customerId,
          brandGuidelinesEnabled,
          "Interplanetary Cruises",
          "https://gaagl.page.link/bjYi",
          "Marketing Logo");
  mutateOperations.addAll(createAndLinkBrandAssets);

  // Creates and links the image assets.

  // Creates and links the Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/Eit5",
          AssetFieldType.MARKETING_IMAGE,
          "Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the Square Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/bjYi",
          AssetFieldType.SQUARE_MARKETING_IMAGE,
          "Square Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  return mutateOperations;
}

      

C#‎

/// <summary>
/// Creates a list of MutateOperations that create a new asset_group.
/// </summary>
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="assetGroupResourceName">The asset group resource name.</param>
/// <param name="headlineAssetResourceNames">The headline asset resource names.</param>
/// <param name="descriptionAssetResourceNames">The description asset resource
/// names.</param>
/// <param name="resourceNameGenerator">A generator for unique temporary ID's.</param>
/// <param name="config">The Google Ads config.</param>
/// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param>
/// <returns>A list of MutateOperations that create the new asset group.</returns>
private List<MutateOperation> CreateAssetGroupOperations(
    string campaignResourceName,
    string assetGroupResourceName,
    List<string> headlineAssetResourceNames,
    List<string> descriptionAssetResourceNames,
    AssetTemporaryResourceNameGenerator resourceNameGenerator,
    GoogleAdsConfig config,
    bool brandGuidelinesEnabled)
{
    List<MutateOperation> operations = new List<MutateOperation>();

    // Create the AssetGroup
    operations.Add(
        new MutateOperation()
        {
            AssetGroupOperation = new AssetGroupOperation()
            {
                Create = new AssetGroup()
                {
                    Name = "Performance Max asset group #" +
                        ExampleUtilities.GetRandomString(),
                    Campaign = campaignResourceName,
                    FinalUrls = { "http://www.example.com" },
                    FinalMobileUrls = { "http://www.example.com" },
                    Status = AssetGroupStatus.Paused,
                    ResourceName = assetGroupResourceName
                }
            }
        }
    );

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    //   the resource name of the AssetGroup
    //   the resource name of the Asset
    //   the field_type of the Asset in this AssetGroup.
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    // Link the previously created multiple text assets.

    // Link the headline assets.
    foreach (string resourceName in headlineAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Headline,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Link the description assets.
    foreach (string resourceName in descriptionAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Description,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Create and link the brand assets.
    operations.AddRange(
        CreateAndLinkBrandAssets(
            assetGroupResourceName,
            campaignResourceName,
            resourceNameGenerator,
            "Interplanetary Cruises",
            "https://gaagl.page.link/bjYi",
            "Marketing Logo",
            config,
            brandGuidelinesEnabled
        )
    );

    // Create and link the long headline text asset.
    operations.AddRange(
        CreateAndLinkTextAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "Travel the World",
            AssetFieldType.LongHeadline
        )
    );

    // Create and link the image assets.

    // Create and link the Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/Eit5",
            AssetFieldType.MarketingImage,
            "Marketing Image",
            config
        )
    );

    // Create and link the Square Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/bjYi",
            AssetFieldType.SquareMarketingImage,
            "Square Marketing Image",
            config
        )
    );

    return operations;
}

      

PHP

private static function createAssetGroupOperations(
    int $customerId,
    array $headlineAssetResourceNames,
    array $descriptionAssetResourceNames,
    bool $brandGuidelinesEnabled
): array {
    $operations = [];
    // Creates a new mutate operation that creates an asset group operation.
    $operations[] = new MutateOperation(
        [
        'asset_group_operation' => new AssetGroupOperation(
            [
            'create' => new AssetGroup(
                [
                'resource_name' => ResourceNames::forAssetGroup(
                    $customerId,
                    self::ASSET_GROUP_TEMPORARY_ID
                ),
                'name' => 'Performance Max asset group #' . Helper::getPrintableDatetime(),
                'campaign' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                'final_urls' => ['http://www.example.com'],
                'final_mobile_urls' => ['http://www.example.com'],
                'status' => AssetGroupStatus::PAUSED
                ]
            )
            ]
        )
        ]
    );

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    // -  the resource name of the AssetGroup
    // -  the resource name of the Asset
    // -  the field_type of the Asset in this AssetGroup
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

    // Links the previously created multiple text assets.

    // Links the headline assets.
    foreach ($headlineAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation(
            [
            'asset_group_asset_operation' => new AssetGroupAssetOperation(
                [
                'create' => new AssetGroupAsset(
                    [
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::HEADLINE
                    ]
                )
                ]
            )
            ]
        );
    }
    // Links the description assets.
    foreach ($descriptionAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation(
            [
            'asset_group_asset_operation' => new AssetGroupAssetOperation(
                [
                'create' => new AssetGroupAsset(
                    [
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::DESCRIPTION
                    ]
                )
                ]
            )
            ]
        );
    }

    // Creates and links the long headline text asset.
    $operations = array_merge(
        $operations,
        self::createAndLinkTextAsset(
            $customerId,
            'Travel the World',
            AssetFieldType::LONG_HEADLINE
        )
    );
    // Creates and links the business name text asset.
    $operations = array_merge(
        $operations,
        self::createAndLinkBrandAssets(
            $customerId,
            $brandGuidelinesEnabled,
            'Interplanetary Cruises',
            'https://gaagl.page.link/bjYi',
            'Marketing Logo'
        )
    );

    // Creates and links the image assets.

    // Creates and links the Marketing Image Asset.
    $operations = array_merge(
        $operations,
        self::createAndLinkImageAsset(
            $customerId,
            'https://gaagl.page.link/Eit5',
            AssetFieldType::MARKETING_IMAGE,
            'Marketing Image'
        )
    );
    // Creates and links the Square Marketing Image Asset.
    $operations = array_merge(
        $operations,
        self::createAndLinkImageAsset(
            $customerId,
            'https://gaagl.page.link/bjYi',
            AssetFieldType::SQUARE_MARKETING_IMAGE,
            'Square Marketing Image'
        )
    );

    return $operations;
}
      

Python

def create_asset_group_operation(
    client: GoogleAdsClient,
    customer_id: str,
    headline_asset_resource_names: List[str],
    description_asset_resource_names: List[str],
    brand_guidelines_enabled: bool,
) -> List[MutateOperation]:
    """Creates a list of MutateOperations that create a new asset_group.

    A temporary ID will be assigned to this asset group so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        headline_asset_resource_names: a list of headline resource names.
        description_asset_resource_names: a list of description resource names.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.

    Returns:
        MutateOperations that create a new asset group and related assets.
    """
    asset_group_service: AssetGroupServiceClient = client.get_service(
        "AssetGroupService"
    )
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )

    operations: List[MutateOperation] = []

    # Create the AssetGroup
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    asset_group: AssetGroup = mutate_operation.asset_group_operation.create
    asset_group.name = f"Performance Max asset group #{uuid4()}"
    asset_group.campaign = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    asset_group.final_urls.append("http://www.example.com")
    asset_group.final_mobile_urls.append("http://www.example.com")
    asset_group.status = client.enums.AssetGroupStatusEnum.PAUSED
    asset_group.resource_name = asset_group_service.asset_group_path(
        customer_id,
        _ASSET_GROUP_TEMPORARY_ID,
    )
    operations.append(mutate_operation)

    # For the list of required assets for a Performance Max campaign, see
    # https://developers.google.com/google-ads/api/docs/performance-max/assets

    # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    # and providing:
    #   the resource name of the AssetGroup
    #   the resource name of the Asset
    #   the field_type of the Asset in this AssetGroup.
    #
    # To learn more about AssetGroups, see
    # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    # Link the previously created multiple text assets.

    # Link the headline assets.
    for resource_name in headline_asset_resource_names:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        asset_group_asset: AssetGroupAsset = (
            mutate_operation.asset_group_asset_operation.create
        )
        asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.HEADLINE
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    #  Link the description assets.
    for resource_name in description_asset_resource_names:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        asset_group_asset: AssetGroupAsset = (
            mutate_operation.asset_group_asset_operation.create
        )
        asset_group_asset.field_type = (
            client.enums.AssetFieldTypeEnum.DESCRIPTION
        )
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    # Create and link the long headline text asset.
    mutate_operations: List[MutateOperation] = create_and_link_text_asset(
        client,
        customer_id,
        "Travel the World",
        client.enums.AssetFieldTypeEnum.LONG_HEADLINE,
    )
    operations.extend(mutate_operations)

    # Create and link the business name and logo asset.
    mutate_operations: List[MutateOperation] = create_and_link_brand_assets(
        client,
        customer_id,
        brand_guidelines_enabled,
        "Interplanetary Cruises",
        "https://gaagl.page.link/bjYi",
        "Marketing Logo",
    )
    operations.extend(mutate_operations)

    # Create and link the image assets.

    # Create and link the Marketing Image Asset.
    mutate_operations: List[MutateOperation] = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/Eit5",
        client.enums.AssetFieldTypeEnum.MARKETING_IMAGE,
        "Marketing Image",
    )
    operations.extend(mutate_operations)

    # Create and link the Square Marketing Image Asset.
    mutate_operations: List[MutateOperation] = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        client.enums.AssetFieldTypeEnum.SQUARE_MARKETING_IMAGE,
        "Square Marketing Image",
    )
    operations.extend(mutate_operations)
    return operations
      

Ruby

# Creates a list of MutateOperations that create a new asset_group.
#
# A temporary ID will be assigned to this asset group so that it can
# be referenced by other objects being created in the same Mutate request.
def create_asset_group_operation(
    client,
    customer_id,
    headline_asset_resource_names,
    description_asset_resource_names,
    brand_guidelines_enabled)
  operations = []

  # Create the AssetGroup
  operations << client.operation.mutate do |m|
    m.asset_group_operation = client.operation.create_resource.asset_group do |ag|
      ag.name = "Performance Max asset group #{SecureRandom.uuid}"
      ag.campaign = client.path.campaign(
        customer_id,
        PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      ag.final_urls << "http://www.example.com"
      ag.final_mobile_urls << "http://www.example.com"
      ag.status = :PAUSED
      ag.resource_name = client.path.asset_group(
        customer_id,
        ASSET_GROUP_TEMPORARY_ID)
    end
  end

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets
  #
  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  #   the resource name of the AssetGroup
  #   the resource name of the Asset
  #   the field_type of the Asset in this AssetGroup.
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  # Link the previously created multiple text assets.

  # Link the headline assets.
  headline_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :HEADLINE
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  #  Link the description assets.
  description_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :DESCRIPTION
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  # Create and link the long headline text asset.
  operations += create_and_link_text_asset(
    client,
    customer_id,
    "Travel the World",
    :LONG_HEADLINE)

  # Create and link the business name and logo asset.
  operations += create_and_link_brand_assets(
    client,
    customer_id,
    brand_guidelines_enabled,
    "Interplanetary Cruises",
    "https://gaagl.page.link/bjYi",
    "Marketing Logo")

  # Create and link the image assets.

  # Create and link the Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/Eit5",
    :MARKETING_IMAGE,
    "Marketing Image")

  # Create and link the Square Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/bjYi",
    :SQUARE_MARKETING_IMAGE,
    "Square Marketing Image")

  operations
end
      

پرل

sub create_asset_group_operations {
  my (
    $customer_id,
    $headline_asset_resource_names,
    $description_asset_resource_names,
    $brand_guidelines_enabled
  ) = @_;

  my $operations = [];
  # Create a mutate operation that creates an asset group operation.
  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupOperation =>
        Google::Ads::GoogleAds::V26::Services::AssetGroupService::AssetGroupOperation
        ->new({
          create => Google::Ads::GoogleAds::V26::Resources::AssetGroup->new({
              resourceName =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::asset_group(
                $customer_id, ASSET_GROUP_TEMPORARY_ID
                ),
              name     => "Performance Max asset group #" . uniqid(),
              campaign =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              finalUrls       => ["http://www.example.com"],
              finalMobileUrls => ["http://www.example.com"],
              status          =>
                Google::Ads::GoogleAds::V26::Enums::AssetGroupStatusEnum::PAUSED
            })})});

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets.

  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  # - the resource name of the AssetGroup
  # - the resource name of the Asset
  # - the fieldType of the Asset in this AssetGroup
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

  # Link the previously created multiple text assets.

  # Link the headline assets.
  foreach my $resource_name (@$headline_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V26::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V26::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V26::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => HEADLINE
              })})});
  }

  # Link the description assets.
  foreach my $resource_name (@$description_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V26::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V26::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V26::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => DESCRIPTION
              })})});
  }

  # Create and link the long headline text asset.
  push @$operations,
    @{create_and_link_text_asset($customer_id, "Travel the World",
      LONG_HEADLINE)};

  # Create and link the business name and logo asset.
  push @$operations,
    @{
    create_and_link_brand_assets(
      $customer_id,             $brand_guidelines_enabled,
      "Interplanetary Cruises", "https://gaagl.page.link/bjYi",
      "Marketing Logo"
    )};

  # Create and link the image assets.

  # Create and link the marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,    "https://gaagl.page.link/Eit5",
      MARKETING_IMAGE, "Marketing Image"
    )};

  # Create and link the square marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,           "https://gaagl.page.link/bjYi",
      SQUARE_MARKETING_IMAGE, "Square Marketing Image"
    )};

  return $operations;
}
      

curl


AssetGroup با ایجاد AssetGroupAsset جدید و ارائه موارد زیر به Asset پیوند داده می‌شود:

  • نام منبع AssetGroup
  • نام منبع Asset
  • ‫AssetFieldType از Asset در AssetGroup

نمونه کد

جاوا

/** Creates a list of MutateOperations that create a new AssetGroup. */
private List<MutateOperation> createAssetGroupOperations(
    long customerId,
    String assetGroupResourceName,
    List<String> headlineAssetResourceNames,
    List<String> descriptionAssetResourceNames,
    boolean brandGuidelinesEnabled)
    throws IOException {
  List<MutateOperation> mutateOperations = new ArrayList<>();
  String campaignResourceName =
      ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID);
  // Creates the AssetGroup.
  AssetGroup assetGroup =
      AssetGroup.newBuilder()
          .setName("Performance Max asset group #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .addFinalUrls("http://www.example.com")
          .addFinalMobileUrls("http://www.example.com")
          .setStatus(AssetGroupStatus.PAUSED)
          .setResourceName(assetGroupResourceName)
          .build();
  AssetGroupOperation assetGroupOperation =
      AssetGroupOperation.newBuilder().setCreate(assetGroup).build();
  mutateOperations.add(
      MutateOperation.newBuilder().setAssetGroupOperation(assetGroupOperation).build());

  // For the list of required assets for a Performance Max campaign, see
  // https://developers.google.com/google-ads/api/docs/performance-max/assets

  // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  // and providing:
  //   the resource name of the AssetGroup
  //   the resource name of the Asset
  //   the field_type of the Asset in this AssetGroup.

  // To learn more about AssetGroups, see
  // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  // Links the previously created multiple text assets.

  // Links the headline assets.
  for (String resourceName : headlineAssetResourceNames) {
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.HEADLINE, resourceName, assetGroupResourceName));
  }

  // Links the description assets.
  for (String resourceName : descriptionAssetResourceNames) {
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.DESCRIPTION, resourceName, assetGroupResourceName));
  }

  // Creates and links the long headline text asset.
  List<MutateOperation> createAndLinkTextAssetOperations =
      createAndLinkTextAsset(customerId, "Travel the World", AssetFieldType.LONG_HEADLINE);
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the business name and logo assets.
  List<MutateOperation> createAndLinkBrandAssets =
      createAndLinkBrandAssets(
          customerId,
          brandGuidelinesEnabled,
          "Interplanetary Cruises",
          "https://gaagl.page.link/bjYi",
          "Marketing Logo");
  mutateOperations.addAll(createAndLinkBrandAssets);

  // Creates and links the image assets.

  // Creates and links the Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/Eit5",
          AssetFieldType.MARKETING_IMAGE,
          "Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the Square Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/bjYi",
          AssetFieldType.SQUARE_MARKETING_IMAGE,
          "Square Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  return mutateOperations;
}

      

C#‎

/// <summary>
/// Creates a list of MutateOperations that create a new asset_group.
/// </summary>
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="assetGroupResourceName">The asset group resource name.</param>
/// <param name="headlineAssetResourceNames">The headline asset resource names.</param>
/// <param name="descriptionAssetResourceNames">The description asset resource
/// names.</param>
/// <param name="resourceNameGenerator">A generator for unique temporary ID's.</param>
/// <param name="config">The Google Ads config.</param>
/// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param>
/// <returns>A list of MutateOperations that create the new asset group.</returns>
private List<MutateOperation> CreateAssetGroupOperations(
    string campaignResourceName,
    string assetGroupResourceName,
    List<string> headlineAssetResourceNames,
    List<string> descriptionAssetResourceNames,
    AssetTemporaryResourceNameGenerator resourceNameGenerator,
    GoogleAdsConfig config,
    bool brandGuidelinesEnabled)
{
    List<MutateOperation> operations = new List<MutateOperation>();

    // Create the AssetGroup
    operations.Add(
        new MutateOperation()
        {
            AssetGroupOperation = new AssetGroupOperation()
            {
                Create = new AssetGroup()
                {
                    Name = "Performance Max asset group #" +
                        ExampleUtilities.GetRandomString(),
                    Campaign = campaignResourceName,
                    FinalUrls = { "http://www.example.com" },
                    FinalMobileUrls = { "http://www.example.com" },
                    Status = AssetGroupStatus.Paused,
                    ResourceName = assetGroupResourceName
                }
            }
        }
    );

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    //   the resource name of the AssetGroup
    //   the resource name of the Asset
    //   the field_type of the Asset in this AssetGroup.
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    // Link the previously created multiple text assets.

    // Link the headline assets.
    foreach (string resourceName in headlineAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Headline,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Link the description assets.
    foreach (string resourceName in descriptionAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Description,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Create and link the brand assets.
    operations.AddRange(
        CreateAndLinkBrandAssets(
            assetGroupResourceName,
            campaignResourceName,
            resourceNameGenerator,
            "Interplanetary Cruises",
            "https://gaagl.page.link/bjYi",
            "Marketing Logo",
            config,
            brandGuidelinesEnabled
        )
    );

    // Create and link the long headline text asset.
    operations.AddRange(
        CreateAndLinkTextAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "Travel the World",
            AssetFieldType.LongHeadline
        )
    );

    // Create and link the image assets.

    // Create and link the Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/Eit5",
            AssetFieldType.MarketingImage,
            "Marketing Image",
            config
        )
    );

    // Create and link the Square Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/bjYi",
            AssetFieldType.SquareMarketingImage,
            "Square Marketing Image",
            config
        )
    );

    return operations;
}

      

PHP

private static function createAssetGroupOperations(
    int $customerId,
    array $headlineAssetResourceNames,
    array $descriptionAssetResourceNames,
    bool $brandGuidelinesEnabled
): array {
    $operations = [];
    // Creates a new mutate operation that creates an asset group operation.
    $operations[] = new MutateOperation(
        [
        'asset_group_operation' => new AssetGroupOperation(
            [
            'create' => new AssetGroup(
                [
                'resource_name' => ResourceNames::forAssetGroup(
                    $customerId,
                    self::ASSET_GROUP_TEMPORARY_ID
                ),
                'name' => 'Performance Max asset group #' . Helper::getPrintableDatetime(),
                'campaign' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                'final_urls' => ['http://www.example.com'],
                'final_mobile_urls' => ['http://www.example.com'],
                'status' => AssetGroupStatus::PAUSED
                ]
            )
            ]
        )
        ]
    );

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    // -  the resource name of the AssetGroup
    // -  the resource name of the Asset
    // -  the field_type of the Asset in this AssetGroup
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

    // Links the previously created multiple text assets.

    // Links the headline assets.
    foreach ($headlineAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation(
            [
            'asset_group_asset_operation' => new AssetGroupAssetOperation(
                [
                'create' => new AssetGroupAsset(
                    [
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::HEADLINE
                    ]
                )
                ]
            )
            ]
        );
    }
    // Links the description assets.
    foreach ($descriptionAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation(
            [
            'asset_group_asset_operation' => new AssetGroupAssetOperation(
                [
                'create' => new AssetGroupAsset(
                    [
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::DESCRIPTION
                    ]
                )
                ]
            )
            ]
        );
    }

    // Creates and links the long headline text asset.
    $operations = array_merge(
        $operations,
        self::createAndLinkTextAsset(
            $customerId,
            'Travel the World',
            AssetFieldType::LONG_HEADLINE
        )
    );
    // Creates and links the business name text asset.
    $operations = array_merge(
        $operations,
        self::createAndLinkBrandAssets(
            $customerId,
            $brandGuidelinesEnabled,
            'Interplanetary Cruises',
            'https://gaagl.page.link/bjYi',
            'Marketing Logo'
        )
    );

    // Creates and links the image assets.

    // Creates and links the Marketing Image Asset.
    $operations = array_merge(
        $operations,
        self::createAndLinkImageAsset(
            $customerId,
            'https://gaagl.page.link/Eit5',
            AssetFieldType::MARKETING_IMAGE,
            'Marketing Image'
        )
    );
    // Creates and links the Square Marketing Image Asset.
    $operations = array_merge(
        $operations,
        self::createAndLinkImageAsset(
            $customerId,
            'https://gaagl.page.link/bjYi',
            AssetFieldType::SQUARE_MARKETING_IMAGE,
            'Square Marketing Image'
        )
    );

    return $operations;
}
      

Python

def create_asset_group_operation(
    client: GoogleAdsClient,
    customer_id: str,
    headline_asset_resource_names: List[str],
    description_asset_resource_names: List[str],
    brand_guidelines_enabled: bool,
) -> List[MutateOperation]:
    """Creates a list of MutateOperations that create a new asset_group.

    A temporary ID will be assigned to this asset group so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        headline_asset_resource_names: a list of headline resource names.
        description_asset_resource_names: a list of description resource names.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.

    Returns:
        MutateOperations that create a new asset group and related assets.
    """
    asset_group_service: AssetGroupServiceClient = client.get_service(
        "AssetGroupService"
    )
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )

    operations: List[MutateOperation] = []

    # Create the AssetGroup
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    asset_group: AssetGroup = mutate_operation.asset_group_operation.create
    asset_group.name = f"Performance Max asset group #{uuid4()}"
    asset_group.campaign = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    asset_group.final_urls.append("http://www.example.com")
    asset_group.final_mobile_urls.append("http://www.example.com")
    asset_group.status = client.enums.AssetGroupStatusEnum.PAUSED
    asset_group.resource_name = asset_group_service.asset_group_path(
        customer_id,
        _ASSET_GROUP_TEMPORARY_ID,
    )
    operations.append(mutate_operation)

    # For the list of required assets for a Performance Max campaign, see
    # https://developers.google.com/google-ads/api/docs/performance-max/assets

    # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    # and providing:
    #   the resource name of the AssetGroup
    #   the resource name of the Asset
    #   the field_type of the Asset in this AssetGroup.
    #
    # To learn more about AssetGroups, see
    # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    # Link the previously created multiple text assets.

    # Link the headline assets.
    for resource_name in headline_asset_resource_names:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        asset_group_asset: AssetGroupAsset = (
            mutate_operation.asset_group_asset_operation.create
        )
        asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.HEADLINE
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    #  Link the description assets.
    for resource_name in description_asset_resource_names:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        asset_group_asset: AssetGroupAsset = (
            mutate_operation.asset_group_asset_operation.create
        )
        asset_group_asset.field_type = (
            client.enums.AssetFieldTypeEnum.DESCRIPTION
        )
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    # Create and link the long headline text asset.
    mutate_operations: List[MutateOperation] = create_and_link_text_asset(
        client,
        customer_id,
        "Travel the World",
        client.enums.AssetFieldTypeEnum.LONG_HEADLINE,
    )
    operations.extend(mutate_operations)

    # Create and link the business name and logo asset.
    mutate_operations: List[MutateOperation] = create_and_link_brand_assets(
        client,
        customer_id,
        brand_guidelines_enabled,
        "Interplanetary Cruises",
        "https://gaagl.page.link/bjYi",
        "Marketing Logo",
    )
    operations.extend(mutate_operations)

    # Create and link the image assets.

    # Create and link the Marketing Image Asset.
    mutate_operations: List[MutateOperation] = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/Eit5",
        client.enums.AssetFieldTypeEnum.MARKETING_IMAGE,
        "Marketing Image",
    )
    operations.extend(mutate_operations)

    # Create and link the Square Marketing Image Asset.
    mutate_operations: List[MutateOperation] = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        client.enums.AssetFieldTypeEnum.SQUARE_MARKETING_IMAGE,
        "Square Marketing Image",
    )
    operations.extend(mutate_operations)
    return operations
      

Ruby

# Creates a list of MutateOperations that create a new asset_group.
#
# A temporary ID will be assigned to this asset group so that it can
# be referenced by other objects being created in the same Mutate request.
def create_asset_group_operation(
    client,
    customer_id,
    headline_asset_resource_names,
    description_asset_resource_names,
    brand_guidelines_enabled)
  operations = []

  # Create the AssetGroup
  operations << client.operation.mutate do |m|
    m.asset_group_operation = client.operation.create_resource.asset_group do |ag|
      ag.name = "Performance Max asset group #{SecureRandom.uuid}"
      ag.campaign = client.path.campaign(
        customer_id,
        PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      ag.final_urls << "http://www.example.com"
      ag.final_mobile_urls << "http://www.example.com"
      ag.status = :PAUSED
      ag.resource_name = client.path.asset_group(
        customer_id,
        ASSET_GROUP_TEMPORARY_ID)
    end
  end

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets
  #
  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  #   the resource name of the AssetGroup
  #   the resource name of the Asset
  #   the field_type of the Asset in this AssetGroup.
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  # Link the previously created multiple text assets.

  # Link the headline assets.
  headline_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :HEADLINE
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  #  Link the description assets.
  description_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :DESCRIPTION
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  # Create and link the long headline text asset.
  operations += create_and_link_text_asset(
    client,
    customer_id,
    "Travel the World",
    :LONG_HEADLINE)

  # Create and link the business name and logo asset.
  operations += create_and_link_brand_assets(
    client,
    customer_id,
    brand_guidelines_enabled,
    "Interplanetary Cruises",
    "https://gaagl.page.link/bjYi",
    "Marketing Logo")

  # Create and link the image assets.

  # Create and link the Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/Eit5",
    :MARKETING_IMAGE,
    "Marketing Image")

  # Create and link the Square Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/bjYi",
    :SQUARE_MARKETING_IMAGE,
    "Square Marketing Image")

  operations
end
      

پرل

sub create_asset_group_operations {
  my (
    $customer_id,
    $headline_asset_resource_names,
    $description_asset_resource_names,
    $brand_guidelines_enabled
  ) = @_;

  my $operations = [];
  # Create a mutate operation that creates an asset group operation.
  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupOperation =>
        Google::Ads::GoogleAds::V26::Services::AssetGroupService::AssetGroupOperation
        ->new({
          create => Google::Ads::GoogleAds::V26::Resources::AssetGroup->new({
              resourceName =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::asset_group(
                $customer_id, ASSET_GROUP_TEMPORARY_ID
                ),
              name     => "Performance Max asset group #" . uniqid(),
              campaign =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              finalUrls       => ["http://www.example.com"],
              finalMobileUrls => ["http://www.example.com"],
              status          =>
                Google::Ads::GoogleAds::V26::Enums::AssetGroupStatusEnum::PAUSED
            })})});

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets.

  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  # - the resource name of the AssetGroup
  # - the resource name of the Asset
  # - the fieldType of the Asset in this AssetGroup
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

  # Link the previously created multiple text assets.

  # Link the headline assets.
  foreach my $resource_name (@$headline_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V26::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V26::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V26::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => HEADLINE
              })})});
  }

  # Link the description assets.
  foreach my $resource_name (@$description_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V26::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V26::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V26::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => DESCRIPTION
              })})});
  }

  # Create and link the long headline text asset.
  push @$operations,
    @{create_and_link_text_asset($customer_id, "Travel the World",
      LONG_HEADLINE)};

  # Create and link the business name and logo asset.
  push @$operations,
    @{
    create_and_link_brand_assets(
      $customer_id,             $brand_guidelines_enabled,
      "Interplanetary Cruises", "https://gaagl.page.link/bjYi",
      "Marketing Logo"
    )};

  # Create and link the image assets.

  # Create and link the marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,    "https://gaagl.page.link/Eit5",
      MARKETING_IMAGE, "Marketing Image"
    )};

  # Create and link the square marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,           "https://gaagl.page.link/bjYi",
      SQUARE_MARKETING_IMAGE, "Square Marketing Image"
    )};

  return $operations;
}
      

curl


AssetGroupSignal سیگنالی است که می‌توانید به Google ارائه دهید تا ارائه آگهی را در سطح گروه دارایی بهینه‌سازی کنید. سه نوع راهنمایی وجود دارد که می‌توانید به Google ارائه دهید:

  • audience: مجموعه‌ای قابل‌استفاده مجدد از بخش‌های متمرکز، هدف‌یابی جمعیت‌شناختی، و موارد مستثنی‌شده
  • search_theme: اطلاعات درباره اینکه مشتریان شما به‌دنبال چه چیزی می‌گردند و کدام موضوع‌ها به تبدیل برای کسب‌وکارتان منجر می‌شود که می‌توانید به هوش مصنوعی Google ارائه دهید
  • local_services_id: شناسه خدمات «آگهی‌های خدمات محلی» (نشان‌دهنده نوع خدماتی که پویش می‌تواند هدف‌یابی کند)، فقط به «خدمات محلی» (GLS) در پویش‌های «عملکرد بیشینه» محدود می‌شود

نمونه کد نشان مخاطبان

جاوا

AssetGroupSignal audienceSignal =
    AssetGroupSignal.newBuilder()
        .setAssetGroup(assetGroupResourceName)
        .setAudience(
            AudienceInfo.newBuilder()
                .setAudience(ResourceNames.audience(customerId, audienceId)))
        .build();

mutateOperations.add(
    MutateOperation.newBuilder()
        .setAssetGroupSignalOperation(
            AssetGroupSignalOperation.newBuilder().setCreate(audienceSignal))
        .build());
      

C#‎

operations.Add(
    new MutateOperation()
    {
        AssetGroupSignalOperation = new AssetGroupSignalOperation()
        {
            Create = new AssetGroupSignal()
            {
                AssetGroup = assetGroupResourceName,
                Audience = new AudienceInfo()
                {
                    Audience = ResourceNames.Audience(customerId, audienceId.Value)
                }
            }
        }
    }
);
      

PHP

private static function createAssetGroupSignalOperations(
    int $customerId,
    string $assetGroupResourceName,
    ?int $audienceId
): array {
    $operations = [];
    if (is_null($audienceId)) {
        return $operations;
    }

    $operations[] = new MutateOperation(
        [
        'asset_group_signal_operation' => new AssetGroupSignalOperation(
            [
            // To learn more about Audience Signals, see
            // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups#audience_signals.
            'create' => new AssetGroupSignal(
                [
                'asset_group' => $assetGroupResourceName,
                'audience' => new AudienceInfo(
                    [
                    'audience' => ResourceNames::forAudience($customerId, $audienceId)
                    ]
                )
                ]
            )
            ]
        )
        ]
    );

    return $operations;
}
      

Python

mutate_operation: MutateOperation = client.get_type("MutateOperation")
operation: AssetGroupSignal = (
    mutate_operation.asset_group_signal_operation.create
)
operation.asset_group = asset_group_resource_name
operation.audience.audience = googleads_service.audience_path(
    customer_id, audience_id
)
operations.append(mutate_operation)
      

Ruby

# Create a list of MutateOperations that create AssetGroupSignals.
def create_asset_group_signal_operations(client, customer_id, audience_id)
  operations = []
  return operations if audience_id.nil?

  operations << client.operation.mutate do |m|
    m.asset_group_signal_operation = client.operation.create_resource.
        asset_group_signal do |ags|
      ags.asset_group = client.path.asset_group(
        customer_id,
        ASSET_GROUP_TEMPORARY_ID,
      )
      ags.audience = client.resource.audience_info do |ai|
        ai.audience = client.path.audience(customer_id, audience_id)
      end
    end
  end

  operations
end
      

پرل

sub create_asset_group_signal_operations {
  my ($customer_id, $audience_id) = @_;

  my $operations = [];
  return $operations if not defined $audience_id;

  push @$operations,
    Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupSignalOperation =>
        Google::Ads::GoogleAds::V26::Services::AssetGroupSignalService::AssetGroupSignalOperation
        ->new({
          # To learn more about Audience Signals, see:
          # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups#audience_signals
          create =>
            Google::Ads::GoogleAds::V26::Resources::AssetGroupSignal->new({
              assetGroup =>
                Google::Ads::GoogleAds::V26::Utils::ResourceNames::asset_group(
                $customer_id, ASSET_GROUP_TEMPORARY_ID
                ),
              audience =>
                Google::Ads::GoogleAds::V26::Common::AudienceInfo->new({
                  audience =>
                    Google::Ads::GoogleAds::V26::Utils::ResourceNames::audience(
                    $customer_id, $audience_id
                    )})})})});
  return $operations;
}
      

curl

نمونه کد نشان موضوع جستجو

جاوا

AssetGroupSignal searchThemeSignal =
    AssetGroupSignal.newBuilder()
        .setAssetGroup(assetGroupResourceName)
        .setSearchTheme(SearchThemeInfo.newBuilder().setText("travel").build())
        .build();

mutateOperations.add(
    MutateOperation.newBuilder()
        .setAssetGroupSignalOperation(
            AssetGroupSignalOperation.newBuilder().setCreate(searchThemeSignal))
        .build());
      

C#‎

This example is not yet available in C#; you can take a look at the other languages.
    

PHP

This example is not yet available in PHP; you can take a look at the other languages.
    

Python

mutate_operation: MutateOperation = client.get_type("MutateOperation")
operation: AssetGroupSignal = (
    mutate_operation.asset_group_signal_operation.create
)
operation.asset_group = asset_group_resource_name
operation.search_theme.text = "travel"
operations.append(mutate_operation)
      

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.
    

پرل

This example is not yet available in Perl; you can take a look at the other languages.
    

curl


فقط برخی‌از پارامترهای ValueTrack برای پویش‌های «عملکرد بیشینه» پشتیبانی می‌شوند (بیشتر بدانید).


بهینه‌سازی با توصیه‌ها

دسته‌های توصیه‌های «عملکرد بیشینه»:


درستی‌سنجی پویش و گروه‌های دارایی

پس‌از ایجاد پویش «عملکرد بیشینه»، از GoogleAdsService.SearchStream برای بررسی تنظیمات پویش، وضعیت ارائه گروه دارایی (primary_status و primary_status_reasons)، و ad_strength استفاده کنید:

SELECT
  campaign.id,
  campaign.name,
  campaign.status,
  campaign.advertising_channel_type,
  campaign.bidding_strategy_type,
  campaign.brand_guidelines_enabled,
  asset_group.id,
  asset_group.name,
  asset_group.status,
  asset_group.primary_status,
  asset_group.primary_status_reasons,
  asset_group.ad_strength,
  asset_group.final_urls
FROM asset_group
WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
  AND campaign.status != 'REMOVED'

راهنمای گام‌به‌گام ویدیویی