Najprostszy typ segmentu odbiorców obejmuje osoby odwiedzające Twoją witrynę.
Wymagania wstępne
Aby tworzyć segmenty odbiorców i kierować na nie reklamy, musisz najpierw:
zapoznać się z zasadami dotyczącymi reklam opartych na zainteresowaniach i lokalizacji; do tworzenia list odbiorców nie można używać informacji poufnych o użytkownikach;
skonfigurować tag Google.
Reklamodawcy, którzy chcą tworzyć listy użytkowników na podstawie zachowań w aplikacji mobilnej, powinni wdrożyć pakiet SDK Firebase lub korzystać z pakietów SDK innych firm, aby śledzić zachowania w aplikacji.
Pobieranie tagu Google
Wszystkie konta Google Ads mają dokładnie 1 tag Google na poziomie konta, który jest tworzony automatycznie po otwarciu konta.
Tag Google możesz pobrać w interfejsie Google Ads, postępując zgodnie z instrukcjami dotyczącymi identyfikatora tagu Google
lub w interfejsie Google Ads API, tworząc element RemarketingAction, a następnie pobierając
tag Google przez wysłanie
GoogleAdsService.SearchStream
żądania za pomocą zasobu remarketing_action:
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE
remarketing_action.resource_name =
'customers/CUSTOMER_ID/remarketingActions/REMARKETING_ACTION_ID'
Instalowanie tagu Google w witrynie lub aplikacji
Następnym krokiem jest zainstalowanie tagu Google na wszystkich stronach witryny. Więcej informacji znajdziesz w artykule Dodawanie tagu Google do witryny lub aplikacji mobilnej.
Jeśli planujesz tworzyć segmenty odbiorców tylko na podstawie adresów URL odwiedzonych stron, nie musisz wprowadzać żadnych zmian w tagu Google. Jeśli używasz niestandardowych parametrów, musisz edytować tag, aby je uwzględnić. Szczegółowe informacje znajdziesz w artykule Zaawansowane strategie tagowania i tworzenia list remarketingowych.
Do sprawdzenia instalacji tagu możesz użyć rozszerzenia Google Tag Assistant do weryfikacji instalacji tagu.
Wbudowane parametry tagu Google
Możesz użyć wbudowanego parametru remarketingowego url__, aby kierować reklamy na listę użytkowników
na podstawie adresów URL, które osoby te odwiedziły w Twojej witrynie. Pokazuje to
przykład dotyczący osób odwiedzających Twoją witrynę.
Niestandardowe parametry tagu Google
Aby tworzyć bardziej dopasowane listy użytkowników, możesz dodać do tagu Google niestandardowe parametry tagu Google.
Zanim utworzysz własne parametry niestandardowe, zapoznaj się z listą zdefiniowanych wstępnie parametrów, aby sprawdzić, czy któryś z nich nie pasuje do Twojego przypadku użycia. Używanie zdefiniowanych wstępnie parametrów ułatwia integrację z innymi funkcjami remarketingu w Google Ads.
Tworzenie listy użytkowników
Musisz utworzyć listę użytkowników, która będzie zawierać osoby, które uruchomiły tag remarketingowy skonfigurowany w Twojej witrynie. Listę użytkowników możesz utworzyć i nią zarządzać za pomocą
UserListService.
Aby utworzyć listę, która będzie zawierać wszystkie osoby, które odwiedziły dowolną stronę w Twojej witrynie,
ustaw pole rule_based_user_list w elemencie UserList na obiekt
RuleBasedUserListInfo oraz kluczowe
pola, takie jak membership_life_span.
Następnie w obiekcie RuleBasedUserListInfo określ pole FlexibleRuleUserListInfo, które zawiera regułę kierowania na osoby, które odwiedziły Twoją witrynę.
Przykład kodu tworzącego listę użytkowników opartą na regułach
Java
private String createUserList(GoogleAdsClient googleAdsClient, long customerId) { // Creates a rule targeting any user that visited a url containing 'example.com'. UserListRuleItemInfo rule = UserListRuleItemInfo.newBuilder() // Uses a built-in parameter to create a domain URL rule. .setName("url__") .setStringRuleItem( UserListStringRuleItemInfo.newBuilder() .setOperator(UserListStringRuleItemOperator.CONTAINS) .setValue("example.com") .build()) .build(); // Specifies that the user list targets visitors of a page based on the provided rule. FlexibleRuleUserListInfo flexibleRuleUserListInfo = FlexibleRuleUserListInfo.newBuilder() .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND) // Inclusive operands are joined together with the specified inclusiveRuleOperator. .addInclusiveOperands( FlexibleRuleOperandInfo.newBuilder() .setRule( UserListRuleInfo.newBuilder() .addRuleItemGroups( UserListRuleItemGroupInfo.newBuilder().addRuleItems(rule))) // Optional: adds a lookback window for this rule, in days. .setLookbackWindowDays(7L)) .build(); // Defines a representation of a user list that is generated by a rule. RuleBasedUserListInfo ruleBasedUserListInfo = RuleBasedUserListInfo.newBuilder() // Optional: To include past users in the user list, set the prepopulation_status to // REQUESTED. .setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED) .setFlexibleRuleUserList(flexibleRuleUserListInfo) .build(); // Creates the user list. UserList userList = UserList.newBuilder() .setName("All visitors to example.com" + getPrintableDateTime()) .setDescription("Any visitor to any page of example.com") .setMembershipStatus(UserListMembershipStatus.OPEN) .setMembershipLifeSpan(365) .setRuleBasedUserList(ruleBasedUserListInfo) .build(); // Creates the operation. UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build(); // Creates the user list service client. try (UserListServiceClient userListServiceClient = googleAdsClient.getLatestVersion().createUserListServiceClient()) { // Adds the user list. MutateUserListsResponse response = userListServiceClient.mutateUserLists( Long.toString(customerId), ImmutableList.of(operation)); String userListResourceName = response.getResults(0).getResourceName(); // Prints the result. System.out.printf("Created user list with resource name '%s'.%n", userListResourceName); return userListResourceName; } }
C#
private string CreateUserList(GoogleAdsClient client, long customerId) { // Get the UserListService client. UserListServiceClient userListServiceClient = client.GetService(Services.V25.UserListService); // Create a rule targeting any user that visited a url containing 'example.com'. UserListRuleItemInfo rule = new UserListRuleItemInfo { // Use a built-in parameter to create a domain URL rule. Name = "url__", StringRuleItem = new UserListStringRuleItemInfo { Operator = UserListStringRuleItemOperator.Contains, Value = "example.com" } }; // Specify that the user list targets visitors of a page based on the provided rule. FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo(); FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() { Rule = new UserListRuleInfo() }; UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo(); userListRuleItemGroupInfo.RuleItems.Add(rule); flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(userListRuleItemGroupInfo); flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo); // Define a representation of a user list that is generated by a rule. RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo { // Optional: To include past users in the user list, set the prepopulation_status to // REQUESTED. PrepopulationStatus = UserListPrepopulationStatus.Requested, FlexibleRuleUserList = flexibleRuleUserListInfo }; // Create the user list. UserList userList = new UserList { Name = $"All visitors to example.com #{ExampleUtilities.GetRandomString()}", Description = "Any visitor to any page of example.com", MembershipStatus = UserListMembershipStatus.Open, MembershipLifeSpan = 365L, RuleBasedUserList = ruleBasedUserListInfo }; // Create the operation. UserListOperation userListOperation = new UserListOperation { Create = userList }; // Add the user list, then print and return the new list's resource name. MutateUserListsResponse mutateUserListsResponse = userListServiceClient .MutateUserLists(customerId.ToString(), new[] { userListOperation }); string userListResourceName = mutateUserListsResponse.Results.First().ResourceName; Console.WriteLine($"Created user list with resource name '{userListResourceName}'."); return userListResourceName; }
PHP
private static function createUserList( GoogleAdsClient $googleAdsClient, int $customerId ): string { // Creates a rule targeting any user that visited a URL containing 'example.com'. $rule = new UserListRuleItemInfo( [ // Uses a built-in parameter to create a domain URL rule. 'name' => 'url__', 'string_rule_item' => new UserListStringRuleItemInfo( [ 'operator' => UserListStringRuleItemOperator::CONTAINS, 'value' => 'example.com' ] ) ] ); // Specifies that the user list targets visitors of a page based on the provided rule. $flexibleRuleUserListInfo = new FlexibleRuleUserListInfo( [ 'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND, // Inclusive operands are joined together with the specified inclusive rule operator. 'inclusive_operands' => [ new FlexibleRuleOperandInfo( [ 'rule' => new UserListRuleInfo( [ 'rule_item_groups' => [new UserListRuleItemGroupInfo(['rule_items' => [$rule]])] ] ), // Optionally add a lookback window for this rule, in days. 'lookback_window_days' => 7 ] ) ], 'exclusive_operands' => [] ] ); // Defines a representation of a user list that is generated by a rule. $ruleBasedUserListInfo = new RuleBasedUserListInfo( [ 'flexible_rule_user_list' => $flexibleRuleUserListInfo, // Optional: To include past users in the user list, set the prepopulation_status to // REQUESTED. 'prepopulation_status' => UserListPrepopulationStatus::REQUESTED ] ); // Creates the user list. $userList = new UserList( [ 'name' => "All visitors to example.com #" . Helper::getPrintableDatetime(), 'description' => "Any visitor to any page of example.com", 'membership_status' => UserListMembershipStatus::OPEN, 'membership_life_span' => 365, 'rule_based_user_list' => $ruleBasedUserListInfo ] ); // Creates the operation. $operation = new UserListOperation(); $operation->setCreate($userList); // Issues a mutate request to add a user list. $userListServiceClient = $googleAdsClient->getUserListServiceClient(); /** * @var MutateUserListsResponse $userListResponse */ $userListResponse = $userListServiceClient->mutateUserLists( MutateUserListsRequest::build($customerId, [$operation]) ); $userListResourceName = $userListResponse->getResults()[0]->getResourceName(); printf("Created user list with resource name '%s'.%s", $userListResourceName, PHP_EOL); return $userListResourceName; }
Python
def create_user_list(client: GoogleAdsClient, customer_id: str) -> str: """Creates a user list targeting users that have visited a given URL. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create a user list. Returns: a str resource name for the newly created user list. """ # Creates a UserListOperation. user_list_operation: UserListOperation = client.get_type( "UserListOperation" ) # Creates a UserList. user_list: UserList = user_list_operation.create user_list.name = f"All visitors to example.com #{uuid4()}" user_list.description = "Any visitor to any page of example.com" user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN user_list.membership_life_span = 365 # Optional: To include past users in the user list, set the # prepopulation_status to REQUESTED. user_list.rule_based_user_list.prepopulation_status = ( client.enums.UserListPrepopulationStatusEnum.REQUESTED ) # Specifies that the user list targets visitors of a page with a URL that # contains 'example.com'. user_list_rule_item_group_info: UserListRuleItemGroupInfo = client.get_type( "UserListRuleItemGroupInfo" ) user_list_rule_item_info: UserListRuleItemInfo = client.get_type( "UserListRuleItemInfo" ) # Uses a built-in parameter to create a domain URL rule. user_list_rule_item_info.name = "url__" user_list_rule_item_info.string_rule_item.operator = ( client.enums.UserListStringRuleItemOperatorEnum.CONTAINS ) user_list_rule_item_info.string_rule_item.value = "example.com" user_list_rule_item_group_info.rule_items.append(user_list_rule_item_info) # Specify that the user list targets visitors of a page based on the # provided rule. flexible_rule_user_list_info: FlexibleRuleUserListInfo = ( user_list.rule_based_user_list.flexible_rule_user_list ) flexible_rule_user_list_info.inclusive_rule_operator = ( client.enums.UserListFlexibleRuleOperatorEnum.AND ) # Inclusive operands are joined together with the specified # inclusive rule operator. rule_operand: FlexibleRuleOperandInfo = client.get_type( "FlexibleRuleOperandInfo" ) rule_operand.rule.rule_item_groups.extend([user_list_rule_item_group_info]) rule_operand.lookback_window_days = 7 flexible_rule_user_list_info.inclusive_operands.append(rule_operand) user_list_service: UserListServiceClient = client.get_service( "UserListService" ) response: MutateUserListsResponse = user_list_service.mutate_user_lists( customer_id=customer_id, operations=[user_list_operation] ) resource_name: str = response.results[0].resource_name print(f"Created user list with resource name: '{resource_name}'") return resource_name
Ruby
def create_user_list(client, customer_id) # Creates the user list operation. operation = client.operation.create_resource.user_list do |ul| ul.name = "All visitors to example.com ##{(Time.new.to_f * 1000).to_i}" ul.description = "Any visitor to any page of example.com" ul.membership_status = :OPEN ul.membership_life_span = 365 # Defines a representation of a user list that is generated by a rule. ul.rule_based_user_list = client.resource.rule_based_user_list_info do |r| # To include past users in the user list, set the prepopulation_status # to REQUESTED. r.prepopulation_status = :REQUESTED # Specifies that the user list targets visitors of a page based on # the provided rule. r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul| frul.inclusive_rule_operator = :AND frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi| froi.rule = client.resource.user_list_rule_info do |u| u.rule_item_groups << client.resource.user_list_rule_item_group_info do |group| group.rule_items << client.resource.user_list_rule_item_info do |item| # Uses a built-in parameter to create a domain URL rule. item.name = "url__" item.string_rule_item = client.resource.user_list_string_rule_item_info do |s| s.operator = :CONTAINS s.value = "example.com" end end end end # Optionally add a lookback window for this rule, in days. froi.lookback_window_days = 7 end end end end # Issues a mutate request to add the user list. response = client.service.user_list.mutate_user_lists( customer_id: customer_id, operations: [operation], ) user_list_resource_name = response.results.first.resource_name puts "Created user list with resource name '#{user_list_resource_name}'" user_list_resource_name end
Perl
sub create_user_list { my ($api_client, $customer_id) = @_; # Create a rule targeting any user that visited a url containing 'example.com'. my $rule = Google::Ads::GoogleAds::V25::Common::UserListRuleItemInfo->new({ # Use a built-in parameter to create a domain URL rule. name => "url__", stringRuleItem => Google::Ads::GoogleAds::V25::Common::UserListStringRuleItemInfo->new({ operator => CONTAINS, value => "example.com" })}); # Specify that the user list targets visitors of a page based on the provided rule. my $user_list_rule_item_group_info = Google::Ads::GoogleAds::V25::Common::UserListRuleItemGroupInfo->new( {ruleItems => [$rule]}); my $flexible_rule_user_list_info = Google::Ads::GoogleAds::V25::Common::FlexibleRuleUserListInfo->new({ inclusiveRuleOperator => AND, # Inclusive operands are joined together with the specified inclusiveRuleOperator. inclusiveOperands => [ Google::Ads::GoogleAds::V25::Common::FlexibleRuleOperandInfo->new({ rule => Google::Ads::GoogleAds::V25::Common::UserListRuleInfo->new({ ruleItemGroups => [$user_list_rule_item_group_info]} ), # Optionally add a lookback window for this rule, in days. lookbackWindowDays => 7 }) ], exclusiveOperands => []}); # Define a representation of a user list that is generated by a rule. my $rule_based_user_list_info = Google::Ads::GoogleAds::V25::Common::RuleBasedUserListInfo->new({ # Optional: To include past users in the user list, set the # prepopulationStatus to REQUESTED. prepopulationStatus => REQUESTED, flexibleRuleUserList => $flexible_rule_user_list_info }); # Create the user list. my $user_list = Google::Ads::GoogleAds::V25::Resources::UserList->new({ name => "All visitors to example.com #" . uniqid(), description => "Any visitor to any page of example.com", membershipLifespan => 365, membershipStatus => OPEN, ruleBasedUserList => $rule_based_user_list_info }); # Create the operation. my $user_list_operation = Google::Ads::GoogleAds::V25::Services::UserListService::UserListOperation-> new({ create => $user_list }); # Add the user list, then print and return the new list's resource name. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); my $user_list_resource_name = $user_lists_response->{results}[0]{resourceName}; printf "Created user list with resource name '%s'.\n", $user_list_resource_name; return $user_list_resource_name; }
curl
Pobieranie listy
Aby pobrać listę użytkowników, wyślij do zasobu
user_list to zapytanie w języku zapytań Google Ads:
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'customers/CUSTOMER_ID/userLists/USER_LIST_ID'
Kierowanie na listę
Po utworzeniu segmentu odbiorców następnym krokiem jest kierowanie na niego reklam.
Reguły kierowania na segmenty odbiorców
List użytkowników uwzględniających (z możliwością ustalania stawek) nie można ustawić jednocześnie na poziomie kampanii i grupy reklam. Zanim ustawisz listę użytkowników uwzględniającą na poziomie kampanii, musisz usunąć kryteria listy użytkowników uwzględniających ze wszystkich grup reklam w kampanii.
Kierowanie uwzględniające na podstawie listy użytkowników jest obsługiwane tylko w kampaniach w sieci wyszukiwania. W przypadku kampanii w sieci reklamowej należy wykluczyć element
CampaignCriterionktóry ustawiauser_list.W kampaniach w sieci wyszukiwania i kampaniach produktowych kierowanie na listy użytkowników w elementach
AdGroupCriterioniCampaignCriterionnie obsługuje ustawiania tych pól:
Kierowanie reklam na listę użytkowników
Proces jest podobny do innych typów kryteriów kierowania w interfejsie API. Poniższy kod pokazuje, jak za pomocą elementu
AdGroupCriterion kierować reklamy kierowane w grupie reklam na listę użytkowników:
Java
private String targetAdsInAdGroupToUserList( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) { // Creates the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the results. String adGroupCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created ad group criterion with resource name '%s' " + "targeting user list with resource name '%s' with ad group with ID %d.%n", adGroupCriterionResourceName, userList, adGroupId); return adGroupCriterionResourceName; } }
C#
private string TargetAdsInAdGroupToUserList( GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V25.AdGroupCriterionService); // Create the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation { Create = adGroupCriterion }; // Add the ad group criterion, then print and return the new criterion's resource name. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), new[] { adGroupCriterionOperation }); string adGroupCriterionResourceName = mutateAdGroupCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created ad group criterion with resource name " + $"'{adGroupCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with ad group with ID {adGroupId}."); return adGroupCriterionResourceName; }
PHP
private static function targetAdsInAdGroupToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, string $userListResourceName ): string { // Creates the ad group criterion targeting members of the user list. $adGroupCriterion = new AdGroupCriterion( [ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ] ); // Creates the operation. $operation = new AdGroupCriterionOperation(); $operation->setCreate($adGroupCriterion); // Issues a mutate request to add an ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** * @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */ $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$operation]) ); $adGroupCriterionResourceName = $adGroupCriterionResponse->getResults()[0]->getResourceName(); printf( "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.%s", $adGroupCriterionResourceName, $userListResourceName, $adGroupId, PHP_EOL ); return $adGroupCriterionResourceName; }
Python
def target_ads_in_ad_group_to_user_list( client: GoogleAdsClient, customer_id: str, ad_group_id: str, user_list_resource_name: str, ) -> str: """Creates an ad group criterion that targets a user list with an ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an ad group criterion. ad_group_id: a str ID for an ad group used to create an ad group criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for an ad group criterion. """ ad_group_criterion_operation: AdGroupCriterionOperation = client.get_type( "AdGroupCriterionOperation" ) # Creates the ad group criterion targeting members of the user list. ad_group_criterion: AdGroupCriterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = client.get_service( "AdGroupService" ).ad_group_path(customer_id, ad_group_id) ad_group_criterion.user_list.user_list = user_list_resource_name ad_group_criterion_service: AdGroupCriterionServiceClient = ( client.get_service("AdGroupCriterionService") ) response: MutateAdGroupCriteriaResponse = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) ) resource_name: str = response.results[0].resource_name print( "Successfully created ad group criterion with resource name: " f"'{resource_name}' targeting user list with resource name: " f"'{user_list_resource_name}' and with ad group with ID " f"{ad_group_id}." ) return resource_name
Ruby
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list ) # Creates the ad group criterion targeting members of the user list. operation = client.operation.create_resource.ad_group_criterion do |agc| agc.ad_group = client.path.ad_group(customer_id, ad_group_id) agc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the ad group criterion. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [operation], ) ad_group_criterion_resource_name = response.results.first.resource_name puts "Successfully created ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with ad group with ID #{ad_group_id}" ad_group_criterion_resource_name end
Perl
sub target_ads_in_ad_group_to_user_list { my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_; # Create the ad group criterion targeting members of the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V25::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V25::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), userList => Google::Ads::GoogleAds::V25::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V25::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion }); # Add the ad group criterion, then print and return the new criterion's resource name. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); my $ad_group_criterion_resource_name = $ad_group_criteria_response->{results}[0]{resourceName}; printf "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.\n", $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id; return $ad_group_criterion_resource_name; }
curl
Podobnie jak w przypadku innych typów kryteriów, możesz przypisać do obiektu AdGroupCriterion inne właściwości, np. zastąpienia stawek.
Przełączanie poziomów kierowania
Jeśli przechodzisz z kryteriów listy użytkowników na poziomie grupy reklam na kryteria na poziomie kampanii, musisz najpierw usunąć dotychczasowe kryteria listy użytkowników z każdej włączonej lub wstrzymanej grupy reklam w tej kampanii. Aby wyświetlić przykładowy kod dla każdego kroku, rozwiń te sekcje:
Najpierw pobierz wszystkie elementy AdGroupCriteria w danej kampanii.
Java
private List<String> getUserListAdGroupCriterion( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { List<String> userListCriteria = new ArrayList<>(); // Creates the Google Ads service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a request that will retrieve all of the ad group criteria under a campaign. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery( "SELECT ad_group_criterion.criterion_id" + " FROM ad_group_criterion" + " WHERE campaign.id = " + campaignId + " AND ad_group_criterion.type = 'USER_LIST'") .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages. Prints the results and adds the ad group criteria // resource names to the list. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName(); System.out.printf( "Ad group criterion with resource name '%s' was found.%n", adGroupCriterionResourceName); userListCriteria.add(adGroupCriterionResourceName); } } return userListCriteria; }
C#
private List<string> GetUserListAdGroupCriteria( GoogleAdsClient client, long customerId, long campaignId) { // Get the GoogleAdsService client. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V25.GoogleAdsService); List<string> userListCriteriaResourceNames = new List<string>(); // Create a query that will retrieve all of the ad group criteria under a campaign. string query = $@" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaignId} AND ad_group_criterion.type = 'USER_LIST'"; // Issue the search request. googleAdsServiceClient.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse resp) { // Display the results and add the resource names to the list. foreach (GoogleAdsRow googleAdsRow in resp.Results) { string adGroupCriterionResourceName = googleAdsRow.AdGroupCriterion.ResourceName; Console.WriteLine("Ad group criterion with resource name " + $"{adGroupCriterionResourceName} was found."); userListCriteriaResourceNames.Add(adGroupCriterionResourceName); } }); return userListCriteriaResourceNames; }
PHP
private static function getUserListAdGroupCriteria( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ): array { // Creates a query that retrieves all of the ad group criteria under a campaign. $query = sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d " . "AND ad_group_criterion.type = 'USER_LIST'", $campaignId ); // Creates the Google Ads service client. $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Issues the search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $userListCriteria = []; // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group // criteria resource names to the list. foreach ($response->iterateAllElements() as $googleAdsRow) { /** * @var GoogleAdsRow $googleAdsRow */ $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName(); printf( "Ad group criterion with resource name '%s' was found.%s", $adGroupCriterionResourceName, PHP_EOL ); $userListCriteria[] = $adGroupCriterionResourceName; } return $userListCriteria; }
Python
def get_user_list_ad_group_criteria( client: GoogleAdsClient, customer_id: str, campaign_id: str ) -> List[str]: """Finds all of user list ad group criteria under a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str campaign ID. Returns: a list of ad group criterion resource names. """ # Creates a query that retrieves all of the ad group criteria under a # campaign. query: str = f""" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaign_id} AND ad_group_criterion.type = USER_LIST""" googleads_service: GoogleAdsServiceClient = client.get_service( "GoogleAdsService" ) search_request: SearchGoogleAdsRequest = client.get_type( "SearchGoogleAdsRequest" ) search_request.customer_id = customer_id search_request.query = query response: SearchGoogleAdsResponse = googleads_service.search( request=search_request ) # Iterates over all rows in all pages. Prints the user list criteria and # adds the ad group criteria resource names to the list. user_list_criteria: List[str] = [] row: GoogleAdsRow for row in response: resource_name: str = row.ad_group_criterion.resource_name print( "Ad group criterion with resource name '{resource_name}' was " "found." ) user_list_criteria.append(resource_name) return user_list_criteria
Ruby
def get_user_list_ad_group_criterion( client, customer_id, campaign_id ) user_list_criteria = [] # Creates a query that will retrieve all of the ad group criteria # under a campaign. query = <<~QUERY SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = #{campaign_id} AND ad_group_criterion.type = 'USER_LIST' QUERY # Issues the search request. response = client.service.google_ads.search( customer_id: customer_id, query: query, ) # Iterates over all rows in all pages. Prints the results and adds the ad # group criteria resource names to the list. response.each do |row| ad_group_criterion_resource_name = row.ad_group_criterion.resource_name puts "Ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' was found" user_list_criteria << ad_group_criterion_resource_name end user_list_criteria end
Perl
sub get_user_list_ad_group_criteria { my ($api_client, $customer_id, $campaign_id) = @_; my $user_list_criterion_resource_names = []; # Create a search stream request that will retrieve all of the user list ad # group criteria under a campaign. my $search_stream_request = Google::Ads::GoogleAds::V25::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'", $campaign_id )}); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $api_client->GoogleAdsService(), request => $search_stream_request }); # Issue a search request and process the stream response. $search_stream_handler->process_contents( sub { # Display the results and add the resource names to the list. my $google_ads_row = shift; my $ad_group_criterion_resource_name = $google_ads_row->{adGroupCriterion}{resourceName}; printf "Ad group criterion with resource name '%s' was found.\n", $ad_group_criterion_resource_name; push(@$user_list_criterion_resource_names, $ad_group_criterion_resource_name); }); return $user_list_criterion_resource_names; }
curl
Następnie usuń wszystkie zwrócone kryteria grupy reklam.
Java
private void removeExistingListCriteriaFromAdGroup( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { // Retrieves all of the ad group criteria under a campaign. List<String> adGroupCriteria = getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId); List<AdGroupCriterionOperation> operations = new ArrayList<>(); // Creates a list of remove operations. for (String adGroupCriterion : adGroupCriteria) { operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build()); } // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Removes the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), operations); // Gets and prints the results. System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); for (MutateAdGroupCriterionResult result : response.getResultsList()) { System.out.printf( "Successfully removed ad group criterion with resource name '%s'.%n", result.getResourceName()); } } }
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId, long campaignId) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService(Services.V25.AdGroupCriterionService); // Retrieve all of the ad group criteria under a campaign. List<string> adGroupCriteria = GetUserListAdGroupCriteria(client, customerId, campaignId); // Create a list of remove operations. List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion => new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList(); // Remove the ad group criteria and print the resource names of the removed criteria. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), operations); Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " + "criteria."); foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results) { Console.WriteLine("Successfully removed ad group criterion with resource name " + $"'{result.ResourceName}'."); } }
PHP
private static function removeExistingListCriteriaFromAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ) { // Retrieves all of the ad group criteria under a campaign. $allAdGroupCriteria = self::getUserListAdGroupCriteria( $googleAdsClient, $customerId, $campaignId ); $removeOperations = []; // Creates a list of remove operations. foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) { $operation = new AdGroupCriterionOperation(); $operation->setRemove($adGroupCriterionResourceName); $removeOperations[] = $operation; } // Issues a mutate request to remove the ad group criteria. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** * @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */ $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $removeOperations) ); foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) { printf( "Successfully removed ad group criterion with resource name '%s'.%s", $adGroupCriteriaResult->getResourceName(), PHP_EOL ); } }
Python
def remove_existing_criteria_from_ad_group( client: GoogleAdsClient, customer_id: str, campaign_id: str ) -> None: """Removes all ad group criteria targeting a user list under a campaign. This is a necessary step before targeting a user list at the campaign level. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str ID for a campaign that will have all ad group criteria that targets user lists removed. """ # Retrieves all of the ad group criteria under a campaign. all_ad_group_criteria: List[str] = get_user_list_ad_group_criteria( client, customer_id, campaign_id ) # Creates a list of remove operations. remove_operations: List[AdGroupCriterionOperation] = [] for ad_group_criterion_resource_name in all_ad_group_criteria: remove_operation: AdGroupCriterionOperation = client.get_type( "AdGroupCriterionOperation" ) remove_operation.remove = ad_group_criterion_resource_name remove_operations.append(remove_operation) ad_group_criterion_service: AdGroupCriterionServiceClient = ( client.get_service("AdGroupCriterionService") ) response: MutateAdGroupCriteriaResponse = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=remove_operations ) ) print( "Successfully removed ad group criterion with resource name: " f"'{response.results[0].resource_name}'" )
Ruby
def remove_existing_list_criteria_from_ad_group( client, customer_id, campaign_id ) # Retrieves all of the ad group criteria under a campaign. ad_group_criteria = get_user_list_ad_group_criterion( client, customer_id, campaign_id) # Creates a list of remove operations. operations = [] ad_group_criteria.each do |agc| operations << client.operation.remove_resource.ad_group_criterion(agc) end # Issues a mutate request to remove all ad group criteria. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.size} ad group criteria." response.results.each do |result| puts "Successfully removed ad group criterion with resource name " \ "'#{result.resource_name}'" end end
Perl
sub remove_existing_list_criteria_from_ad_group { my ($api_client, $customer_id, $campaign_id) = @_; # Retrieve all of the ad group criteria under a campaign. my $ad_group_criteria = get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id); # Create a list of remove operations. my $operations = []; foreach my $ad_group_criterion (@$ad_group_criteria) { push( @$operations, Google::Ads::GoogleAds::V25::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion })); } # Remove the ad group criteria and print the resource names of the removed criteria. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { printf "Successfully removed ad group criterion with resource name '%s'.\n", $result->{resourceName}; } }
curl
Po usunięciu kryteriów grupy reklam możesz kierować reklamy w kampanii na
listę użytkowników za pomocą elementu CampaignCriterion:
Kierowanie reklam w kampanii na listę użytkowników za pomocą elementu CampaignCriterion.
Java
private String targetAdsInCampaignToUserList( GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) { // Creates the campaign criterion. CampaignCriterion campaignCriterion = CampaignCriterion.newBuilder() .setCampaign(ResourceNames.campaign(customerId, campaignId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. CampaignCriterionOperation operation = CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build(); // Creates the campaign criterion service client. try (CampaignCriterionServiceClient campaignCriterionServiceClient = googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) { // Adds the campaign criterion. MutateCampaignCriteriaResponse response = campaignCriterionServiceClient.mutateCampaignCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the campaign criterion resource name. String campaignCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created campaign criterion with resource name '%s' " + "targeting user list with resource name '%s' with campaign with ID %d.%n", campaignCriterionResourceName, userList, campaignId); return campaignCriterionResourceName; } }
C#
private string TargetAdsInCampaignToUserList( GoogleAdsClient client, long customerId, long campaignId, string userListResourceName) { // Get the CampaignCriterionService client. CampaignCriterionServiceClient campaignCriterionServiceClient = client.GetService(Services.V25.CampaignCriterionService); // Create the campaign criterion. CampaignCriterion campaignCriterion = new CampaignCriterion { Campaign = ResourceNames.Campaign(customerId, campaignId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation { Create = campaignCriterion }; // Add the campaign criterion and print the resulting criterion's resource name. MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse = campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(), new[] { campaignCriterionOperation }); string campaignCriterionResourceName = mutateCampaignCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created campaign criterion with resource name " + $"'{campaignCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with campaign with ID {campaignId}."); return campaignCriterionResourceName; }
PHP
private static function targetAdsInCampaignToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId, string $userListResourceName ): string { // Creates the campaign criterion. $campaignCriterion = new CampaignCriterion( [ 'campaign' => ResourceNames::forCampaign($customerId, $campaignId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ] ); // Creates the operation. $operation = new CampaignCriterionOperation(); $operation->setCreate($campaignCriterion); // Issues a mutate request to create a campaign criterion. $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient(); /** * @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */ $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria( MutateCampaignCriteriaRequest::build($customerId, [$operation]) ); $campaignCriterionResourceName = $campaignCriteriaResponse->getResults()[0]->getResourceName(); printf( "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.%s", $campaignCriterionResourceName, $userListResourceName, $campaignId, PHP_EOL ); return $campaignCriterionResourceName; }
Python
def target_ads_in_campaign_to_user_list( client: GoogleAdsClient, customer_id: str, campaign_id: str, user_list_resource_name: str, ) -> str: """Creates a campaign criterion that targets a user list with a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an campaign criterion. campaign_id: a str ID for a campaign used to create a campaign criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for a campaign criterion. """ campaign_criterion_operation: CampaignCriterionOperation = client.get_type( "CampaignCriterionOperation" ) campaign_criterion: CampaignCriterion = campaign_criterion_operation.create campaign_criterion.campaign = client.get_service( "CampaignService" ).campaign_path(customer_id, campaign_id) campaign_criterion.user_list.user_list = user_list_resource_name campaign_criterion_service: CampaignCriterionServiceClient = ( client.get_service("CampaignCriterionService") ) response: MutateCampaignCriteriaResponse = ( campaign_criterion_service.mutate_campaign_criteria( customer_id=customer_id, operations=[campaign_criterion_operation] ) ) resource_name: str = response.results[0].resource_name print( "Successfully created campaign criterion with resource name " f"'{resource_name}' targeting user list with resource name " f"'{user_list_resource_name}' with campaign with ID {campaign_id}" ) return resource_name
Ruby
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list ) # Creates the campaign criterion targeting members of the user list. operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign(customer_id, campaign_id) cc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the campaign criterion. response = client.service.campaign_criterion.mutate_campaign_criteria( customer_id: customer_id, operations: [operation], ) campaign_criterion_resource_name = response.results.first.resource_name puts "Successfully created campaign criterion with resource name " \ "'#{campaign_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with campaign with ID #{campaign_id}" campaign_criterion_resource_name end
Perl
sub target_ads_in_campaign_to_user_list { my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_; # Create the campaign criterion. my $campaign_criterion = Google::Ads::GoogleAds::V25::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), userList => Google::Ads::GoogleAds::V25::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $campaign_criterion_operation = Google::Ads::GoogleAds::V25::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => $campaign_criterion }); # Add the campaign criterion and print the resulting criterion's resource name. my $campaign_criteria_response = $api_client->CampaignCriterionService()->mutate({ customerId => $customer_id, operations => [$campaign_criterion_operation]}); my $campaign_criterion_resource_name = $campaign_criteria_response->{results}[0]{resourceName}; printf "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.\n", $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id; return $campaign_criterion_resource_name; }
curl
Z kolei, gdy przechodzisz na listy użytkowników na poziomie grupy reklam, musisz usunąć dotychczasowe kryteria listy użytkowników na poziomie kampanii. Proces usuwania jest podobny do opisanego powyżej.
Sprawdzanie skuteczności listy
Aby zbierać dane o skuteczności segmentów odbiorców, wyślij żądanie wyszukiwania
do zasobu ad_group_audience_view lub
campaign_audience_view. Możesz
na przykład analizować dane metrics.conversions lub metrics.cost_per_conversion
aby sprawdzić, czy kierowanie na konkretny segment odbiorców zwiększa liczbę konwersji, a
następnie odpowiednio dostosować modyfikatory stawek.
SELECT
ad_group.id,
ad_group_criterion.criterion_id,
ad_group_criterion.resource_name,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view
WHERE segments.date DURING LAST_30_DAYS