Puedes usar la API de Google Ads para establecer los ajustes de la oferta (también denominados modificadores de la oferta) para los anuncios de hoteles. Para obtener detalles sobre los ajustes de la oferta que puedes establecer, consulta Acerca de los ajustes de la oferta para anuncios de hoteles.
Ajustes de la oferta a nivel de la campaña
Si deseas usar la API de Google Ads para establecer ajustes de la oferta a nivel de la campaña, consulta Cómo administrar modificadores de ofertas.
Ajustes de la oferta a nivel del grupo de anuncios
Si deseas usar la API de Google Ads para establecer ajustes de la oferta a nivel del grupo de anuncios, primero debes crear un objeto de la clase relevante (por ejemplo, HotelAdvanceBookingWindowInfo o HotelDateSelectionTypeInfo) y, luego, configurar sus campos con los valores adecuados.
Por ejemplo, si deseas crear un modificador de ofertas del grupo de anuncios con una ventana de reserva
avanzada de entre 30 y 60 días, debes crear un
objeto HotelAdvanceBookingWindowInfo y establecer min_days en 30 y max_days
en 60.
Por último, asocia el objeto relevante a un objeto AdGroupBidModifier. También debes especificar el nombre del recurso de un grupo de anuncios al que pertenece el modificador de ofertas del grupo de anuncios mediante ad_group.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
List<AdGroupBidModifierOperation> operations = new ArrayList<>();
// Constructs the ad group resource name to use for each bid modifier.
String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);
// 1) Creates an ad group bid modifier based on the hotel check-in day.
AdGroupBidModifier checkInDayAdGroupBidModifier =
AdGroupBidModifier.newBuilder()
// Sets the resource name to the ad group resource name joined with the criterion ID
// whose value corresponds to the desired check-in day.
.setAdGroup(adGroupResourceName)
.setHotelCheckInDay(HotelCheckInDayInfo.newBuilder().setDayOfWeek(DayOfWeek.MONDAY))
// Sets the bid modifier value to 150%.
.setBidModifier(1.5d)
.build();
operations.add(
AdGroupBidModifierOperation.newBuilder().setCreate(checkInDayAdGroupBidModifier).build());
// 2) Creates an ad group bid modifier based on the hotel length of stay.
AdGroupBidModifier lengthOfStayAdGroupBidModifier =
AdGroupBidModifier.newBuilder()
// Sets the ad group.
.setAdGroup(adGroupResourceName)
// Creates the hotel length of stay info.
.setHotelLengthOfStay(
HotelLengthOfStayInfo.newBuilder().setMinNights(3L).setMaxNights(7L).build())
// Sets the bid modifier value to 170%.
.setBidModifier(1.7d)
.build();
operations.add(
AdGroupBidModifierOperation.newBuilder().setCreate(lengthOfStayAdGroupBidModifier).build());
// Issues a mutate request to add the ad group bid modifiers.
try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient =
googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) {
MutateAdGroupBidModifiersResponse response =
adGroupBidModifierServiceClient.mutateAdGroupBidModifiers(
Long.toString(customerId), operations);
// Prints the resource names of the added ad group bid modifiers.
System.out.printf("Added %d hotel ad group bid modifiers:%n", response.getResultsCount());
for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult :
response.getResultsList()) {
System.out.printf(" %s%n", mutateAdGroupBidModifierResult.getResourceName());
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
// Get the AdGroupBidModifierService.
AdGroupBidModifierServiceClient service = client.GetService(
Services.V16.AdGroupBidModifierService);
// Constructs the ad group resource name to use for each bid modifier.
string adGroupResourceName = ResourceNames.AdGroup(customerId, adGroupId);
// 1) Create an ad group bid modifier based on the hotel check-in day.
AdGroupBidModifier checkInDayAdGroupBidModifier = new AdGroupBidModifier()
{
// Sets the resource name to the ad group resource name joined with the criterion
// ID whose value corresponds to the desired check-in day.
AdGroup = adGroupResourceName,
HotelCheckInDay = new HotelCheckInDayInfo()
{
DayOfWeek = DayOfWeek.Monday
},
// Set the bid modifier value to 150%.
BidModifier = 1.5,
};
// Creates an ad group bid modifier operation.
var checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
{
Create = checkInDayAdGroupBidModifier
};
// 2) Create an ad group bid modifier based on the hotel length of stay.
AdGroupBidModifier lengthOfStayAdGroupBidModifier = new AdGroupBidModifier()
{
// Set the ad group.
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
// Set the hotel length of stay info.
HotelLengthOfStay = new HotelLengthOfStayInfo()
{
MinNights = 3,
MaxNights = 7
},
// Set the bid modifier value to 170%.
BidModifier = 1.7
};
// Create an ad group bid modifier operation.
var lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
{
Create = lengthOfStayAdGroupBidModifier
};
try
{
// Issue a mutate request to add an ad group bid modifiers.
MutateAdGroupBidModifiersResponse response = service.MutateAdGroupBidModifiers(
customerId.ToString(),
new AdGroupBidModifierOperation[] {
checkInDayAdGroupBidModifierOperation,
lengthOfStayAdGroupBidModifierOperation
}
);
// Display the resource names of the added ad group bid modifiers.
Console.WriteLine($"Added {response.Results.Count} hotel ad group bid modifiers:");
foreach (MutateAdGroupBidModifierResult result in response.Results)
{
Console.WriteLine($"- {result.ResourceName}");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId
) {
$operations = [];
// 1) Creates an ad group bid modifier based on the hotel check-in day.
$checkInDayAdGroupBidModifier = new AdGroupBidModifier([
// Sets the ad group.
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'hotel_check_in_day' => new HotelCheckInDayInfo([
'day_of_week' => DayOfWeek::MONDAY
]),
// Sets the bid modifier value to 150%.
'bid_modifier' => 1.5
]);
// Creates an ad group bid modifier operation.
$checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
$checkInDayAdGroupBidModifierOperation->setCreate($checkInDayAdGroupBidModifier);
$operations[] = $checkInDayAdGroupBidModifierOperation;
// 2) Creates an ad group bid modifier based on the hotel length of stay.
$lengthOfStayAdGroupBidModifier = new AdGroupBidModifier([
// Sets the ad group.
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
// Creates the hotel length of stay info.
'hotel_length_of_stay' => new HotelLengthOfStayInfo([
'min_nights' => 3,
'max_nights' => 7,
]),
// Sets the bid modifier value to 170%.
'bid_modifier' => 1.7
]);
// Creates an ad group bid modifier operation.
$lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
$lengthOfStayAdGroupBidModifierOperation->setCreate(
$lengthOfStayAdGroupBidModifier
);
$operations[] = $lengthOfStayAdGroupBidModifierOperation;
// Issues a mutate request to add an ad group bid modifiers.
$adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient();
$response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers(
MutateAdGroupBidModifiersRequest::build($customerId, $operations)
);
// Print out resource names of the added ad group bid modifiers.
printf(
"Added %d hotel ad group bid modifiers:%s",
$response->getResults()->count(),
PHP_EOL
);
foreach ($response->getResults() as $addedAdGroupBidModifier) {
/** @var AdGroupBidModifier $addedAdGroupBidModifier */
print $addedAdGroupBidModifier->getResourceName() . PHP_EOL;
}
}
Python
def main(client, customer_id, ad_group_id):
ad_group_service = client.get_service("AdGroupService")
ag_bm_service = client.get_service("AdGroupBidModifierService")
# Create ad group bid modifier based on hotel check-in day.
check_in_ag_bm_operation = client.get_type("AdGroupBidModifierOperation")
check_in_ag_bid_modifier = check_in_ag_bm_operation.create
check_in_ag_bid_modifier.hotel_check_in_day.day_of_week = (
client.enums.DayOfWeekEnum.MONDAY
)
check_in_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
customer_id, ad_group_id
)
# Sets the bid modifier value to 150%.
check_in_ag_bid_modifier.bid_modifier = 1.5
# Create ad group bid modifier based on hotel length of stay info.
los_ag_bm_operation = client.get_type("AdGroupBidModifierOperation")
los_ag_bid_modifier = los_ag_bm_operation.create
los_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
customer_id, ad_group_id
)
# Creates the hotel length of stay info.
hotel_length_of_stay_info = los_ag_bid_modifier.hotel_length_of_stay
hotel_length_of_stay_info.min_nights = 3
hotel_length_of_stay_info.max_nights = 7
# Sets the bid modifier value to 170%.
los_ag_bid_modifier.bid_modifier = 1.7
# Add the bid modifiers
ag_bm_response = ag_bm_service.mutate_ad_group_bid_modifiers(
customer_id=customer_id,
operations=[check_in_ag_bm_operation, los_ag_bm_operation],
)
# Print out resource names of the added ad group bid modifiers.
print(f"Added {len(ag_bm_response.results)} hotel ad group bid modifiers:")
for result in ag_bm_response.results:
print(result.resource_name)
Rita
def add_hotel_ad_group_bid_modifiers(customer_id, ad_group_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
operations = []
ad_group_resource = client.path.ad_group(customer_id, ad_group_id)
# 1) Creates an ad group bid modifier based on the hotel check-in day.
operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
# Sets the ad group.
bm.ad_group = ad_group_resource
# Sets the check-in day to Monday.
bm.hotel_check_in_day = client.resource.hotel_check_in_day_info do |info|
info.day_of_week = :MONDAY
end
# Sets the bid modifier value to 150%.
bm.bid_modifier = 1.5
end
# 2) Creates an ad group bid modifier based on the hotel length of stay.
operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
# Sets the ad group.
bm.ad_group = ad_group_resource
# Creates the hotel length of stay info.
bm.hotel_length_of_stay = client.resource.hotel_length_of_stay_info do |info|
info.min_nights = 3
info.max_nights = 7
end
# Sets the bid modifier value to 170%.
bm.bid_modifier = 1.7
end
# 3) Issues a mutate request to add an ad group bid modifiers.
ad_group_bid_modifier_service = client.service.ad_group_bid_modifier
response = ad_group_bid_modifier_service.mutate_ad_group_bid_modifiers(
customer_id: customer_id,
operations: operations,
)
# Print out resource names of the added ad group bid modifiers.
puts "Added #{response.results.size} hotel ad group bid modifiers:"
response.results.each do |added_ad_group_bid_modifier|
puts "\t#{added_ad_group_bid_modifier.resource_name}"
end
end
Perl
sub add_hotel_ad_group_bid_modifiers {
my ($api_client, $customer_id, $ad_group_id) = @_;
# 1) Create an ad group bid modifier based on the hotel check-in day.
my $check_in_day_ad_group_bid_modifier =
Google::Ads::GoogleAds::V16::Resources::AdGroupBidModifier->new({
# Set the ad group.
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
hotelCheckInDay =>
Google::Ads::GoogleAds::V16::Common::HotelCheckInDayInfo->new({
dayOfWeek => MONDAY
}
),
# Set the bid modifier value to 150%.
bidModifier => 1.5
});
# Create an ad group bid modifier operation.
my $check_in_day_ad_group_bid_modifier_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
->new({
create => $check_in_day_ad_group_bid_modifier
});
# 2) Create an ad group bid modifier based on the hotel length of stay.
my $length_of_stay_ad_group_bid_modifier =
Google::Ads::GoogleAds::V16::Resources::AdGroupBidModifier->new({
# Set the ad group.
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
# Create the hotel length of stay info.
hotelLengthOfStay =>
Google::Ads::GoogleAds::V16::Common::HotelLengthOfStayInfo->new({
minNights => 3,
maxNights => 7
}
),
# Set the bid modifier value to 170%.
bidModifier => 1.7
});
# Create an ad group bid modifier operation.
my $length_of_stay_ad_group_bid_modifier_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
->new({
create => $length_of_stay_ad_group_bid_modifier
});
# 3) Add the ad group bid modifiers.
my $ad_group_bid_modifiers_response =
$api_client->AdGroupBidModifierService()->mutate({
customerId => $customer_id,
operations => [
$check_in_day_ad_group_bid_modifier_operation,
$length_of_stay_ad_group_bid_modifier_operation
]});
# Print out resource names of the added ad group bid modifiers.
my $ad_group_bid_modifier_results =
$ad_group_bid_modifiers_response->{results};
printf "Added %d hotel ad group bid modifiers:\n",
scalar @$ad_group_bid_modifier_results;
foreach my $ad_group_bid_modifier_result (@$ad_group_bid_modifier_results) {
printf "\t%s\n", $ad_group_bid_modifier_result->{resourceName};
}
return 1;
}