קמפיינים ליצירת ביקוש מאפשרים לכם לשתף את סיפור המותג עם אנשים בפלטפורמות החזותיות של Google: YouTube (כולל Shorts), Discover, Gmail, מפות Google ורשת המדיה של Google. קמפיינים ליצירת ביקוש מאפשרים להגיע ללקוחות בנקודות מגע שונות, ומשתמשים ב-AI מבית Google כדי להציג נכסי קריאייטיב לקהלים רלוונטיים ולבצע אופטימיזציה של הבידינג לאורך המשפך. בנוסף, הם מאפשרים לכם שליטה מלאה בנכסי הקמפיין ובמיקומי המודעות.
משאבי API עיקריים
כשמנהלים קמפיינים ליצירת ביקוש ב-Google Ads API, עובדים עם ההגדרות ועם מקורות המידע הבאים:
| מקור ראשי | שדות והגדרות עיקריים בקמפיינים ליצירת ביקוש |
|---|---|
CampaignBudget
|
explicitly_shared = false; תומך בתקציבים יומיים
(amount_micros) או בתקציבים כוללים בהתאמה אישית
(total_amount_micros עם
period = CUSTOM_PERIOD).
|
Campaign |
advertising_channel_type = DEMAND_GEN; שיטת בידינג
(maximize_conversions,
maximize_conversion_value, target_cpa,
target_roas, target_spend, או
target_cpc); אופציונלי shopping_setting לפידים של מוצרים.
|
AdGroup |
audience_setting.use_audience_grouped;
demand_gen_ad_group_settings.channel_controls (YouTube,
Discover, Gmail, Maps, Display).
|
AdGroupCriterion
|
audience
(AudienceInfo),
location, language וגם
listing_group
(
ListingGroupInfo).
|
AdGroupAd &
Asset
|
ad.demand_gen_multi_asset_ad,
ad.demand_gen_carousel_ad,
ad.demand_gen_video_responsive_ad, או
ad.demand_gen_product_ad.
|
איך יוצרים קמפיין ליצירת ביקוש
מומלץ ליצור את התקציב, הקמפיין, קבוצת המודעות, הנכסים והמודעה ליצירת ביקוש באופן אטומי בבקשה אחת של GoogleAdsService.Mutate באמצעות מזהי משאבים זמניים שליליים, כדי שמשאבים תלויים יוכלו להפנות זה לזה:
Java
// The below methods create and return MutateOperations that we later provide to // the GoogleAdsService.Mutate method in order to create the entities in a single // request. Since the entities for a Demand Gen campaign are closely tied to one-another // it's considered a best practice to create them in a single Mutate request; the // entities will either all complete successfully or fail entirely, leaving no // orphaned entities. See: // https://developers.google.com/google-ads/api/docs/mutating/overview List<MutateOperation> operations = new ArrayList<>(); // A utility to create temporary IDs for the resources. AtomicLong tempId = new AtomicLong(-1); // Creates a new campaign budget operation and adds it to the list of operations. String budgetResourceName = ResourceNames.campaignBudget(customerId, tempId.getAndDecrement()); operations.add( MutateOperation.newBuilder() .setCampaignBudgetOperation(createCampaignBudgetOperation(budgetResourceName)) .build()); // Creates a new campaign operation and adds it to the list of operations. String campaignResourceName = ResourceNames.campaign(customerId, tempId.getAndDecrement()); operations.add( MutateOperation.newBuilder() .setCampaignOperation( createDemandGenCampaignOperation(campaignResourceName, budgetResourceName)) .build()); // Creates a new ad group operation and adds it to the list of operations. String adGroupResourceName = ResourceNames.adGroup(customerId, tempId.getAndDecrement()); operations.add( MutateOperation.newBuilder() .setAdGroupOperation( createDemandGenAdGroupOperation(adGroupResourceName, campaignResourceName)) .build()); // Creates the asset operations for the ad. Map<String, String> assetResourceNames = new HashMap<>(); operations.addAll( createAssetOperations(customerId, youTubeVideoId, tempId, assetResourceNames)); // Creates a new ad group ad operation and adds it to the list of operations. operations.add( MutateOperation.newBuilder() .setAdGroupAdOperation( createDemandGenAdGroupAdOperation(adGroupResourceName, assetResourceNames)) .build()); // Creates the service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Sends the mutate request. MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(String.valueOf(customerId), operations); // Prints the results. System.out.printf( "Created campaign with resource name: %s%n", response .getMutateOperationResponses(1) .getCampaignResult() .getResourceName()); System.out.printf( "Created ad group with resource name: %s%n", response .getMutateOperationResponses(2) .getAdGroupResult() .getResourceName()); for (Map.Entry<String, String> entry : assetResourceNames.entrySet()) { System.out.printf( "Created asset with temporary resource name '%s' and final resource name '%s'.%n", entry.getValue(), response .getMutateOperationResponses( operations.indexOf(getOperationForAsset(operations, entry.getValue()))) .getAssetResult() .getResourceName()); } System.out.printf( "Created ad group ad with resource name: %s%n", response .getMutateOperationResponses(operations.size() - 1) .getAdGroupAdResult() .getResourceName()); }
C#
// The below methods create and return MutateOperations that we later provide to // the GoogleAdsService.Mutate method in order to create the entities in a single // request. Since the entities for a Demand Gen campaign are closely tied to one-another // it's considered a best practice to create them in a single Mutate request; the // entities will either all complete successfully or fail entirely, leaving no // orphaned entities. See: // https://developers.google.com/google-ads/api/docs/mutating/overview MutateOperation campaignBudgetOperation = CreateCampaignBudgetOperation(budgetResourceName); MutateOperation campaignOperation = CreateDemandGenCampaignOperation(campaignResourceName, budgetResourceName); MutateOperation adGroupOperation = CreateAdGroupOperation(adGroupResourceName, campaignResourceName); // Send the operations in a single mutate request. MutateGoogleAdsRequest mutateGoogleAdsRequest = new MutateGoogleAdsRequest { CustomerId = customerId.ToString() }; // It's important to create these entities in this order because they depend on // each other, for example the ad group depends on the // campaign, and the ad group ad depends on the ad group. mutateGoogleAdsRequest.MutateOperations.Add(campaignBudgetOperation); mutateGoogleAdsRequest.MutateOperations.Add(campaignOperation); mutateGoogleAdsRequest.MutateOperations.Add(adGroupOperation); mutateGoogleAdsRequest.MutateOperations.AddRange( CreateAssetOperations( videoAssetResourceName, videoId, logoResourceName, client.Config ) ); mutateGoogleAdsRequest.MutateOperations.Add( CreateDemandGenAdOperation( adGroupResourceName, videoAssetResourceName, logoResourceName ) ); MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(mutateGoogleAdsRequest);
PHP
This example is not yet available in PHP; you can take a look at the other languages.
Python
# The below methods create and return MutateOperations that we later provide # to the GoogleAdsService.Mutate method in order to create the entities in a # single request. Since the entities for a Demand Gen campaign are closely # tied to one-another it's considered a best practice to create them in a # single Mutate request; the entities will either all complete successfully # or fail entirely, leaving no orphaned entities. See: # https://developers.google.com/google-ads/api/docs/mutating/overview mutate_operations: List[MutateOperation] = [ # It's important to create these entities in this order because they # depend on each other, for example the ad group depends on the # campaign, and the ad group ad depends on the ad group. create_campaign_budget_operation(client, budget_resource_name), create_demand_gen_campaign_operation( client, campaign_resource_name, budget_resource_name ), create_ad_group_operation( client, ad_group_resource_name, campaign_resource_name ), *create_asset_operations( # Use iterable unpacking client, video_asset_resource_name, video_id, logo_asset_resource_name, ), create_demand_gen_ad_operation( client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name, ), ] # Send the operations in a single mutate request. googleads_service.mutate( customer_id=customer_id, mutate_operations=mutate_operations )
Ruby
operations = [] operations << client.operation.mutate do |m| m.campaign_budget_operation = create_campaign_budget_operation(client, budget_resource_name) end operations << client.operation.mutate do |m| m.campaign_operation = create_demand_gen_campaign_operation(client, campaign_resource_name, budget_resource_name) end operations << client.operation.mutate do |m| m.ad_group_operation = create_ad_group_operation(client, ad_group_resource_name, campaign_resource_name) end operations += create_asset_operations(client, video_asset_resource_name, video_id, logo_asset_resource_name).map do |asset_op| client.operation.mutate do |m| m.asset_operation = asset_op end end operations << client.operation.mutate do |m| m.ad_group_ad_operation = create_demand_gen_ad_operation(client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name) end response = client.service.google_ads.mutate( customer_id: customer_id, mutate_operations: operations, )
Perl
This example is not yet available in Perl; you can take a look at the other languages.
curl
הוראות מפורטות לגבי תקציבים, שיטות בידינג ופורמטים של מודעות זמינות במאמר יצירת קמפיין ליצירת ביקוש.
שאילתות בקמפיינים ליצירת ביקוש
אפשר להשתמש ב-GoogleAdsService.SearchStream כדי לאחזר מאפיינים של קמפיינים ליצירת ביקוש ומדדי ביצועים מפולחים לפי רשת ופלטפורמת YouTube (צריך לבחור גם ב-segments.ad_network_type וגם ב-segments.ad_sub_network_type):
SELECT
campaign.id,
campaign.name,
campaign.status,
campaign.bidding_strategy_type,
segments.ad_network_type,
segments.ad_sub_network_type,
metrics.impressions,
metrics.clicks,
metrics.conversions,
metrics.cost_micros
FROM campaign
WHERE campaign.advertising_channel_type = DEMAND_GEN
AND segments.date DURING LAST_30_DAYS
לגבי שאילתות ברמת המודעה, ברמת הנכס וברמת פירוט ההמרות, אפשר לעיין במאמר בנושא דיווח על קמפיינים ליצירת ביקוש.
השלבים הבאים
- איך יוצרים קמפיין ליצירת ביקוש
- הגדרת טירגוט לפי קהל
- שימוש בפידים של מוצרים בקמפיינים ליצירת ביקוש
- הגדרת אמצעי הבקרה של הערוץ
- אחזור דוחות של קמפיינים ליצירת ביקוש