بررسی کنید که مشخصات و دستورالعملهای دارایی «تولید تقاضا» برآورده شده باشد. ازآنجاییکه داراییهای پویش «تولید تقاضا» در سطوح بصری و سرگرمیمحور مثل Discover و YouTube ارائه میشود، باید از الزامات آگهی YouTube و «فید یافتهها» نیز پیروی کنند.
برای ساختن پویش «تولید تقاضا»:
- بودجهای ایجاد کنید.
- پویش «تولید تقاضا» را با استراتژی پیشنهاد قیمت مناسبی بسازید.
- گروه آگهی بدون نوع بسازید.
- پیکربندی هدفیابی مخاطبان.
- داراییها و آگهیهای «تولید تقاضا» را بسازید.
توصیه میکنیم همه نهادهای الزامی را بهصورت اتمی در یک درخواست API واحد
بااستفاده از GoogleAdsService.Mutate با
شناسههای موقت منفی (مثل customers/{customer_id}/campaignBudgets/-1) ایجاد کنید تا
منابع وابسته بتوانند در همان درخواست به یکدیگر ارجاع دهند:
جاوا
// The below methods create and return MutateOperations that we later provide to // the GoogleAdsService.Mutate method in order to create the entities in a single // request. Since the entities for a Demand Gen campaign are closely tied to one-another // it's considered a best practice to create them in a single Mutate request; the // entities will either all complete successfully or fail entirely, leaving no // orphaned entities. See: // https://developers.google.com/google-ads/api/docs/mutating/overview List<MutateOperation> operations = new ArrayList<>(); // A utility to create temporary IDs for the resources. AtomicLong tempId = new AtomicLong(-1); // Creates a new campaign budget operation and adds it to the list of operations. String budgetResourceName = ResourceNames.campaignBudget(customerId, tempId.getAndDecrement()); operations.add( MutateOperation.newBuilder() .setCampaignBudgetOperation(createCampaignBudgetOperation(budgetResourceName)) .build()); // Creates a new campaign operation and adds it to the list of operations. String campaignResourceName = ResourceNames.campaign(customerId, tempId.getAndDecrement()); operations.add( MutateOperation.newBuilder() .setCampaignOperation( createDemandGenCampaignOperation(campaignResourceName, budgetResourceName)) .build()); // Creates a new ad group operation and adds it to the list of operations. String adGroupResourceName = ResourceNames.adGroup(customerId, tempId.getAndDecrement()); operations.add( MutateOperation.newBuilder() .setAdGroupOperation( createDemandGenAdGroupOperation(adGroupResourceName, campaignResourceName)) .build()); // Creates the asset operations for the ad. Map<String, String> assetResourceNames = new HashMap<>(); operations.addAll( createAssetOperations(customerId, youTubeVideoId, tempId, assetResourceNames)); // Creates a new ad group ad operation and adds it to the list of operations. operations.add( MutateOperation.newBuilder() .setAdGroupAdOperation( createDemandGenAdGroupAdOperation(adGroupResourceName, assetResourceNames)) .build()); // Creates the service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Sends the mutate request. MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(String.valueOf(customerId), operations); // Prints the results. System.out.printf( "Created campaign with resource name: %s%n", response .getMutateOperationResponses(1) .getCampaignResult() .getResourceName()); System.out.printf( "Created ad group with resource name: %s%n", response .getMutateOperationResponses(2) .getAdGroupResult() .getResourceName()); for (Map.Entry<String, String> entry : assetResourceNames.entrySet()) { System.out.printf( "Created asset with temporary resource name '%s' and final resource name '%s'.%n", entry.getValue(), response .getMutateOperationResponses( operations.indexOf(getOperationForAsset(operations, entry.getValue()))) .getAssetResult() .getResourceName()); } System.out.printf( "Created ad group ad with resource name: %s%n", response .getMutateOperationResponses(operations.size() - 1) .getAdGroupAdResult() .getResourceName()); }
C#
// The below methods create and return MutateOperations that we later provide to // the GoogleAdsService.Mutate method in order to create the entities in a single // request. Since the entities for a Demand Gen campaign are closely tied to one-another // it's considered a best practice to create them in a single Mutate request; the // entities will either all complete successfully or fail entirely, leaving no // orphaned entities. See: // https://developers.google.com/google-ads/api/docs/mutating/overview MutateOperation campaignBudgetOperation = CreateCampaignBudgetOperation(budgetResourceName); MutateOperation campaignOperation = CreateDemandGenCampaignOperation(campaignResourceName, budgetResourceName); MutateOperation adGroupOperation = CreateAdGroupOperation(adGroupResourceName, campaignResourceName); // Send the operations in a single mutate request. MutateGoogleAdsRequest mutateGoogleAdsRequest = new MutateGoogleAdsRequest { CustomerId = customerId.ToString() }; // It's important to create these entities in this order because they depend on // each other, for example the ad group depends on the // campaign, and the ad group ad depends on the ad group. mutateGoogleAdsRequest.MutateOperations.Add(campaignBudgetOperation); mutateGoogleAdsRequest.MutateOperations.Add(campaignOperation); mutateGoogleAdsRequest.MutateOperations.Add(adGroupOperation); mutateGoogleAdsRequest.MutateOperations.AddRange( CreateAssetOperations( videoAssetResourceName, videoId, logoResourceName, client.Config ) ); mutateGoogleAdsRequest.MutateOperations.Add( CreateDemandGenAdOperation( adGroupResourceName, videoAssetResourceName, logoResourceName ) ); MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(mutateGoogleAdsRequest);
PHP
This example is not yet available in PHP; you can take a look at the other languages.
Python
# The below methods create and return MutateOperations that we later provide # to the GoogleAdsService.Mutate method in order to create the entities in a # single request. Since the entities for a Demand Gen campaign are closely # tied to one-another it's considered a best practice to create them in a # single Mutate request; the entities will either all complete successfully # or fail entirely, leaving no orphaned entities. See: # https://developers.google.com/google-ads/api/docs/mutating/overview mutate_operations: List[MutateOperation] = [ # It's important to create these entities in this order because they # depend on each other, for example the ad group depends on the # campaign, and the ad group ad depends on the ad group. create_campaign_budget_operation(client, budget_resource_name), create_demand_gen_campaign_operation( client, campaign_resource_name, budget_resource_name ), create_ad_group_operation( client, ad_group_resource_name, campaign_resource_name ), *create_asset_operations( # Use iterable unpacking client, video_asset_resource_name, video_id, logo_asset_resource_name, ), create_demand_gen_ad_operation( client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name, ), ] # Send the operations in a single mutate request. googleads_service.mutate( customer_id=customer_id, mutate_operations=mutate_operations )
Ruby
operations = [] operations << client.operation.mutate do |m| m.campaign_budget_operation = create_campaign_budget_operation(client, budget_resource_name) end operations << client.operation.mutate do |m| m.campaign_operation = create_demand_gen_campaign_operation(client, campaign_resource_name, budget_resource_name) end operations << client.operation.mutate do |m| m.ad_group_operation = create_ad_group_operation(client, ad_group_resource_name, campaign_resource_name) end operations += create_asset_operations(client, video_asset_resource_name, video_id, logo_asset_resource_name).map do |asset_op| client.operation.mutate do |m| m.asset_operation = asset_op end end operations << client.operation.mutate do |m| m.ad_group_ad_operation = create_demand_gen_ad_operation(client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name) end response = client.service.google_ads.mutate( customer_id: customer_id, mutate_operations: operations, )
پرل
This example is not yet available in Perl; you can take a look at the other languages.
فر کردن
ایجاد بودجه
بودجهای ایجاد کنید. توجه داشته باشید که پویش «تولید تقاضا» نمیتواند از بودجه مشترک استفاده کند (explicitly_shared باید false باشد). توصیه میکنیم بودجه روزانهای حداقل ۱۵ برابر پیشنهاد قیمت کنشبهای هدف موردانتظارتان تنظیم کنید؛ برای جزئیات، دستورالعملهای بودجه و پیشنهاد قیمت «تولید تقاضا» را ببینید.
جاوا
private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) { CampaignBudget budget = CampaignBudget.newBuilder() .setName("Interplanetary Cruise Budget #" + getPrintableDateTime()) .setDeliveryMethod(BudgetDeliveryMethod.STANDARD) .setAmountMicros(500_000) .build(); CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build(); try (CampaignBudgetServiceClient campaignBudgetServiceClient = googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) { MutateCampaignBudgetsResponse response = campaignBudgetServiceClient.mutateCampaignBudgets( Long.toString(customerId), ImmutableList.of(op)); String budgetResourceName = response.getResults(0).getResourceName(); System.out.printf("Added budget: %s%n", budgetResourceName); return budgetResourceName; } }
C#
private static string CreateBudget(GoogleAdsClient client, long customerId) { // Get the BudgetService. CampaignBudgetServiceClient budgetService = client.GetService( Services.V25.CampaignBudgetService); // Create the campaign budget. CampaignBudget budget = new CampaignBudget() { Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(), DeliveryMethod = BudgetDeliveryMethod.Standard, AmountMicros = 500000 }; // Create the operation. CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation() { Create = budget }; // Create the campaign budget. MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets( customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation }); return response.Results[0].ResourceName; }
PHP
private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId) { // Creates a campaign budget. $budget = new CampaignBudget([ 'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(), 'delivery_method' => BudgetDeliveryMethod::STANDARD, 'amount_micros' => 500000 ]); // Creates a campaign budget operation. $campaignBudgetOperation = new CampaignBudgetOperation(); $campaignBudgetOperation->setCreate($budget); // Issues a mutate request. $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient(); $response = $campaignBudgetServiceClient->mutateCampaignBudgets( MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation]) ); /** @var CampaignBudget $addedBudget */ $addedBudget = $response->getResults()[0]; printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL); return $addedBudget->getResourceName(); }
Python
# Create a budget, which can be shared by multiple campaigns. campaign_budget_operation: CampaignBudgetOperation = client.get_type( "CampaignBudgetOperation" ) campaign_budget: CampaignBudget = campaign_budget_operation.create campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}" campaign_budget.delivery_method = ( client.enums.BudgetDeliveryMethodEnum.STANDARD ) campaign_budget.amount_micros = 500000 # Add budget. campaign_budget_response: MutateCampaignBudgetsResponse try: budget_operations: List[CampaignBudgetOperation] = [ campaign_budget_operation ] campaign_budget_response = ( campaign_budget_service.mutate_campaign_budgets( customer_id=customer_id, operations=budget_operations, ) ) except GoogleAdsException as ex: handle_googleads_exception(ex)
Ruby
# Create a budget, which can be shared by multiple campaigns. campaign_budget = client.resource.campaign_budget do |cb| cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}" cb.delivery_method = :STANDARD cb.amount_micros = 500000 end operation = client.operation.create_resource.campaign_budget(campaign_budget) # Add budget. return_budget = client.service.campaign_budget.mutate_campaign_budgets( customer_id: customer_id, operations: [operation], )
پرل
# Create a campaign budget, which can be shared by multiple campaigns. my $campaign_budget = Google::Ads::GoogleAds::V25::Resources::CampaignBudget->new({ name => "Interplanetary budget #" . uniqid(), deliveryMethod => STANDARD, amountMicros => 500000 }); # Create a campaign budget operation. my $campaign_budget_operation = Google::Ads::GoogleAds::V25::Services::CampaignBudgetService::CampaignBudgetOperation ->new({create => $campaign_budget}); # Add the campaign budget. my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({ customerId => $customer_id, operations => [$campaign_budget_operation]});
فر کردن
تنظیم بودجه کل پویش
پویشهای «تولید تقاضا» از تنظیم بودجه کل پویش پشتیبانی میکنند.
برای استفاده از CampaignBudget بهعنوان بودجه کل پویش، فیلد
total_amount_micros را بهجای فیلد amount_micros تنظیم کنید،
فیلد period را روی CUSTOM تنظیم کنید، و
هم start_date و هم end_date را در Campaign مرتبط پیکربندی کنید.
ساختن پویش و استراتژی پیشنهاد قیمت
پساز ایجاد بودجه، میتوانید پویشی ایجاد کنید.
پویشهای «تولید تقاضا» AdvertisingChannelType
DEMAND_GEN دارند. AdvertisingChannelSubType تنظیم نشود.
هدفهای تبدیل را برای پویش خود تنظیم کنید. استراتژیهای پیشنهاد قیمت پشتیبانیشده عبارتاند از «بیشینهسازی کلیکها»، «کنشبهای هدف»، «بیشینهسازی تبدیلها»، و «برگشت هزینههای تبلیغات هدف».
جاوا
// Creates the campaign. Campaign campaign = Campaign.newBuilder() .setResourceName(campaignResourceName) .setName("Demand Gen campaign " + System.currentTimeMillis()) // Demand Gen campaigns are supported in the DEMAND_GEN channel. .setAdvertisingChannelType(AdvertisingChannelType.DEMAND_GEN) // Sets the campaign status to PAUSED. The campaign is enabled later. .setStatus(CampaignStatus.PAUSED) .setCampaignBudget(budgetResourceName) // Declares whether this campaign serves political ads targeting the EU. .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING) // Sets the bidding strategy. .setTargetCpa(TargetCpa.newBuilder().setTargetCpaMicros(10_000_000L).build()) .build(); // Creates the operation. return CampaignOperation.newBuilder().setCreate(campaign).build();
C#
private MutateOperation CreateDemandGenCampaignOperation( string campaignResourceName, string budgetResourceName) { return new MutateOperation { CampaignOperation = new CampaignOperation { Create = new Campaign { Name = $"Demand Gen #{ExampleUtilities.GetRandomString()}", // Set the campaign status as PAUSED. Status = CampaignStatus.Paused, // AdvertisingChannelType must be DEMAND_GEN. AdvertisingChannelType = AdvertisingChannelType.DemandGen, // Assign the resource name with a temporary ID. ResourceName = campaignResourceName, // Set the budget using the given budget resource name. CampaignBudget = budgetResourceName, // Use the Target CPA bidding strategy. TargetCpa = new TargetCpa() { TargetCpaMicros = 1_000_000, }, ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising } } }; }
PHP
This example is not yet available in PHP; you can take a look at the other languages.
Python
def create_demand_gen_campaign_operation( client: GoogleAdsClient, campaign_resource_name: str, budget_resource_name: str, ) -> MutateOperation: """Creates a MutateOperation that creates a new Campaign. A temporary ID will be assigned to this campaign so that it can be referenced by other objects being created in the same Mutate request. Args: client: An initialized GoogleAdsClient instance. campaign_resource_name: The temporary resource name of the campaign. budget_resource_name: The resource name of the budget to assign. Returns: A MutateOperation for creating a Campaign. """ mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_operation: CampaignOperation = mutate_operation.campaign_operation campaign: Campaign = campaign_operation.create campaign.name = f"Demand Gen #{uuid4()}" # Set the campaign status as PAUSED. The campaign is the only entity in the # mutate request that should have its status set. campaign.status = client.enums.CampaignStatusEnum.PAUSED # AdvertisingChannelType must be DEMAND_GEN. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.DEMAND_GEN ) # Assign the resource name with a temporary ID. campaign.resource_name = campaign_resource_name # Set the budget using the given budget resource name. campaign.campaign_budget = budget_resource_name # Use the Target CPA bidding strategy. campaign.bidding_strategy_type = ( client.enums.BiddingStrategyTypeEnum.TARGET_CPA ) campaign.target_cpa.target_cpa_micros = 1_000_000 return mutate_operation
Ruby
def create_demand_gen_campaign_operation(client, campaign_resource_name, budget_resource_name) client.operation.create_resource.campaign do |c| c.name = "Demand Gen ##{Time.now.to_f}" # Recommendation: Set the campaign to PAUSED when creating it to # prevent the ads from immediately serving. Set to ENABLED once you've # added targeting and the ads are ready to serve. c.status = :PAUSED # AdvertisingChannelType must be DEMAND_GEN. c.advertising_channel_type = :DEMAND_GEN # Assign the resource name with a temporary ID. c.resource_name = campaign_resource_name # Set the budget using the given budget resource name. c.campaign_budget = budget_resource_name # Use the Target CPA bidding strategy. c.bidding_strategy_type = :TARGET_CPA c.target_cpa = client.resource.target_cpa do |tc| tc.target_cpa_micros = 1_000_000 end # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING # Optional fields c.start_date_time = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d %H:%M:%S') c.end_date_time = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d %H:%M:%S') end end
پرل
This example is not yet available in Perl; you can take a look at the other languages.
فر کردن
ساختن گروه آگهی
گروه آگهی بدون AdGroupType بسازید و آن را به پویش «تولید تقاضا»
پیوست کنید.
با «تولید تقاضا»، میتوانید هدفیابی مخاطب و همچنین معیارهای هدفیابی مکان و زبان را در سطح گروه آگهی پیکربندی کنید. هنگام ایجاد گروه آگهی، میتوانید کنترلهای کانال را نیز پیکربندی کنید تا انتخاب کنید آگهیهایتان کجا نمایش داده شود.
جاوا
// Creates the ad group. AdGroup adGroup = AdGroup.newBuilder() .setResourceName(adGroupResourceName) .setName("Demand Gen ad group " + System.currentTimeMillis()) .setCampaign(campaignResourceName) .setStatus(AdGroupStatus.ENABLED) // Selects the specific channels for the ad group. // For further information on Demand Gen channel controls, see // https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls .setDemandGenAdGroupSettings( DemandGenAdGroupSettings.newBuilder() .setChannelControls( DemandGenChannelControls.newBuilder() .setSelectedChannels(DemandGenSelectedChannels.newBuilder() .setGmail(false) .setDiscover(false) .setDisplay(false) .setYoutubeInFeed(true) .setYoutubeInStream(true) .setYoutubeShorts(true) .build()) .build()) .build()) .build(); // Creates the operation. return AdGroupOperation.newBuilder().setCreate(adGroup).build();
C#
private MutateOperation CreateAdGroupOperation( string adGroupResourceName, string campaignResourceName ) { return new MutateOperation { AdGroupOperation = new AdGroupOperation { // Creates an ad group. Create = new AdGroup { ResourceName = adGroupResourceName, Name = $"Earth to Mars Cruises #{ExampleUtilities.GetRandomString()}", Status = AdGroupStatus.Enabled, Campaign = campaignResourceName, // Select the specific channels for the ad group. // For further information on Demand Gen channel controls, see // https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls DemandGenAdGroupSettings = new DemandGenAdGroupSettings { ChannelControls = new DemandGenChannelControls { SelectedChannels = new DemandGenSelectedChannels { Gmail = false, Discover = false, Display = false, YoutubeInFeed = true, YoutubeInStream = true, YoutubeShorts = true, } } } } } }; }
PHP
This example is not yet available in PHP; you can take a look at the other languages.
Python
def create_ad_group_operation( client: GoogleAdsClient, ad_group_resource_name: str, campaign_resource_name: str, ) -> MutateOperation: """Creates a MutateOperation that creates a new AdGroup. Args: client: An initialized GoogleAdsClient instance. ad_group_resource_name: The temporary resource name of the ad group. campaign_resource_name: The temporary resource name of the campaign the ad group will belong to. Returns: A MutateOperation for creating an AdGroup. """ mutate_operation: MutateOperation = client.get_type("MutateOperation") ad_group_operation: AdGroupOperation = mutate_operation.ad_group_operation # Creates an ad group. ad_group: AdGroup = ad_group_operation.create ad_group.resource_name = ad_group_resource_name ad_group.name = f"Earth to Mars Cruises #{uuid4()}" ad_group.status = client.enums.AdGroupStatusEnum.ENABLED ad_group.campaign = campaign_resource_name # Select the specific channels for the ad group. For further information on # Demand Gen channel controls, see: # https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls selected_channel_controls = ( ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels ) selected_channel_controls.gmail = False selected_channel_controls.discover = False selected_channel_controls.display = False selected_channel_controls.youtube_in_feed = True selected_channel_controls.youtube_in_stream = True selected_channel_controls.youtube_shorts = True return mutate_operation
Ruby
def create_ad_group_operation(client, ad_group_resource_name, campaign_resource_name) # Creates an ad group. client.operation.create_resource.ad_group do |ag| ag.resource_name = ad_group_resource_name ag.name = "Earth to Mars Cruises ##{Time.now.to_f}" ag.status = :ENABLED ag.campaign = campaign_resource_name # Select the specific channels for the ad group. # For further information on Demand Gen channel controls, see # https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls ag.demand_gen_ad_group_settings = client.resource.demand_gen_ad_group_settings do |dgas| dgas.channel_controls = client.resource.demand_gen_channel_controls do |dcc| dcc.selected_channels = client.resource.demand_gen_selected_channels do |dsc| dsc.gmail = false dsc.discover = false dsc.display = false dsc.youtube_in_feed = true dsc.youtube_in_stream = true dsc.youtube_shorts = true end end end end end
پرل
This example is not yet available in Perl; you can take a look at the other languages.
فر کردن
ساختن داراییها و آگهیها
چهار نوع آگهی برای پویشهای «تولید تقاضا» دردسترس است:
DemandGenMultiAssetAdInfoDemandGenCarouselAdInfoDemandGenVideoResponsiveAdInfoDemandGenProductAdInfo(برای پویشهای دارای فید محصول)
DemandGenMultiAssetAdInfo از
classic_display_images پشتیبانی میکند. اینها تصاویر بارگذاریشده سفارشی هستند که بهطور مستقل و بدون نیاز به داراییهای اضافی ارائه میشوند و بخشی از قالبهای آگهی واکنشگرا نیستند.
ابتدا، داراییها را ایجاد کنید و ویدیوها را
بارگذاری کنید برای این نوع آگهیها. هنگام ایجاد یک
DemandGenVideoResponsiveAdInfo، باید
business_name را تنظیم کنید (و از v24، videos و logo_images نیز
الزامی هستند). برای فهرست داراییهای الزامی و توصیهشده برای هر نوع آگهی «تولید تقاضا»، مشخصات دارایی پویش «تولید تقاضا» و راهنمای روالهای مطلوب را بررسی کنید. همچنین توصیه میکنیم عملکرد دارایی را برای
بهینهسازی کردن طرحآگهیها ارزیابی کنید؛ راهنمای گزارشدهی
نحوه بازیابی سنجههای عملکرد برای پویشهای «تولید تقاضا» را پوشش میدهد.
DemandGenCarouselAdInfo از نوع دارایی کارت تخصصی به نام
AdDemandGenCarouselCardAsset استفاده میکند.
پساز ایجاد داراییها و آگهیها، آگهیها را به گروه آگهی اضافه کنید:
جاوا
DemandGenVideoResponsiveAdInfo.Builder videoResponsiveAdbuilder = DemandGenVideoResponsiveAdInfo.newBuilder() .setBusinessName( AdTextAsset.newBuilder() .setText("Interplanetary Cruises") .build() ) .addVideos( AdVideoAsset.newBuilder() .setAsset(assetResourceNames.get("Video")) .build() ) .addAllLongHeadlines( Arrays.asList("Long headline 1").stream() .map(s -> AdTextAsset.newBuilder().setText(s).build()) .collect(Collectors.toList()) ) .addAllHeadlines( Arrays.asList("Headline 1", "Headline 2", "Headline 3").stream() .map(s -> AdTextAsset.newBuilder().setText(s).build()) .collect(Collectors.toList())) .addAllDescriptions( Arrays.asList("Description 1", "Description 2").stream() .map(s -> AdTextAsset.newBuilder().setText(s).build()) .collect(Collectors.toList())) .addLogoImages(AdImageAsset.newBuilder().setAsset(assetResourceNames.get("LogoImage"))); AdGroupAd adGroupAd = AdGroupAd.newBuilder() .setAdGroup(adGroupResourceName) .setAd( Ad.newBuilder() .setName("Demand gen video responsive ad") .addFinalUrls("https://www.example.com") .setDemandGenVideoResponsiveAd(videoResponsiveAdbuilder.build()) .build()) .build(); return AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
C#
private MutateOperation CreateDemandGenAdOperation( string adGroupResourceName, string videoAssetResourceName, string logoResourceName ) { Ad ad = new Ad { Name = "Demand gen video responsive ad", FinalUrls = { "http://example.com" }, DemandGenVideoResponsiveAd = new DemandGenVideoResponsiveAdInfo { BusinessName = new AdTextAsset { Text = "Interplanetary Cruises" }, } }; ad.DemandGenVideoResponsiveAd.Videos.Add(new AdVideoAsset { Asset = videoAssetResourceName }); ad.DemandGenVideoResponsiveAd.LogoImages.Add(new AdImageAsset { Asset = logoResourceName }); ad.DemandGenVideoResponsiveAd.Headlines.Add(new AdTextAsset { Text = "Interplanetary cruises" }); ad.DemandGenVideoResponsiveAd.LongHeadlines.Add(new AdTextAsset { Text = "Travel the World" }); ad.DemandGenVideoResponsiveAd.Descriptions.Add(new AdTextAsset { Text = "Book now for an extra discount" }); return new MutateOperation { AdGroupAdOperation = new AdGroupAdOperation { Create = new AdGroupAd { AdGroup = adGroupResourceName, Ad = ad } } }; }
PHP
This example is not yet available in PHP; you can take a look at the other languages.
Python
def create_demand_gen_ad_operation( client: GoogleAdsClient, ad_group_resource_name: str, video_asset_resource_name: str, logo_asset_resource_name: str, ) -> MutateOperation: """Creates a MutateOperation that creates a new Demand Gen Ad. Args: client: An initialized GoogleAdsClient instance. ad_group_resource_name: The ad group the ad will belong to. video_asset_resource_name: The video asset resource name. logo_asset_resource_name: The logo asset resource name. Returns: A MutateOperation for creating an AdGroupAd. """ mutate_operation: MutateOperation = client.get_type("MutateOperation") ad_group_ad_operation: AdGroupAdOperation = ( mutate_operation.ad_group_ad_operation ) ad_group_ad: AdGroupAd = ad_group_ad_operation.create ad_group_ad.ad_group = ad_group_resource_name ad_group_ad.status = client.enums.AdGroupAdStatusEnum.ENABLED ad: Ad = ad_group_ad.ad ad.name = "Demand gen multi asset ad" ad.final_urls.append(DEFAULT_FINAL_URL) demand_gen_ad: DemandGenVideoResponsiveAdInfo = ( ad.demand_gen_video_responsive_ad ) # Ensure business_name is an AssetLink and assign text to its text_asset.text demand_gen_ad.business_name.text = "Interplanetary Cruises" # If it needs to be an AssetLink to a text asset, # that would require creating another asset. # Create AssetLink for video video_asset_link: AdVideoAsset = client.get_type("AdVideoAsset") video_asset_link.asset = video_asset_resource_name demand_gen_ad.videos.append(video_asset_link) # Create AssetLink for logo logo_image_asset_link: AdImageAsset = client.get_type("AdImageAsset") logo_image_asset_link.asset = logo_asset_resource_name demand_gen_ad.logo_images.append(logo_image_asset_link) # Create AssetLink for headline headline_asset_link: AdTextAsset = client.get_type("AdTextAsset") headline_asset_link.text = "Interplanetary cruises" demand_gen_ad.headlines.append(headline_asset_link) # Create AssetLink for long headline long_headline_asset_link: AdTextAsset = client.get_type("AdTextAsset") long_headline_asset_link.text = "Travel the World" demand_gen_ad.long_headlines.append(long_headline_asset_link) # Create AssetLink for description description_asset_link: AdTextAsset = client.get_type("AdTextAsset") description_asset_link.text = "Book now for an extra discount" demand_gen_ad.descriptions.append(description_asset_link) return mutate_operation
Ruby
def create_demand_gen_ad_operation(client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name) client.operation.create_resource.ad_group_ad do |aga| aga.ad_group = ad_group_resource_name aga.status = :ENABLED aga.ad = client.resource.ad do |ad| ad.name = "Demand gen video responsive ad" ad.final_urls << DEFAULT_FINAL_URL ad.demand_gen_video_responsive_ad = client.resource.demand_gen_video_responsive_ad_info do |dgv| dgv.business_name = client.resource.ad_text_asset do |ata| ata.text = "Interplanetary Cruises" end dgv.videos << client.resource.ad_video_asset do |ava| ava.asset = video_asset_resource_name end dgv.logo_images << client.resource.ad_image_asset do |aia| aia.asset = logo_asset_resource_name end dgv.headlines << client.resource.ad_text_asset do |ata| ata.text = "Interplanetary cruises" end dgv.long_headlines << client.resource.ad_text_asset do |ata| ata.text = "Travel the World" end dgv.descriptions << client.resource.ad_text_asset do |ata| ata.text = "Book now for an extra discount" end end end end end
پرل
This example is not yet available in Perl; you can take a look at the other languages.