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開始使用待開發客戶強化轉換

待開發客戶強化轉換的運作方式

待開發客戶強化轉換需要設定會自動顯示的代碼使用者提交待開發客戶表單時，Google 點擊 ID 就會傳送至 Google Ads。您可以自行設定在 Google Ads 中使用 Google 代碼 Google 代碼管理工具、Google Analytics 或 Campaign Manager 360。代碼會將待開發客戶表單提交資料，例如使用者的電子郵件地址以及 Google 點擊 ID。當使用者轉換後，您可以透過 Google Ads 使用者介面上傳轉換資料，如中所述的說明中心或透過 Google Ads API。

Google Ads API 中的待開發客戶強化轉換功能擷取了下列各項步驟中的步驟 5 流程

強化轉換
待開發客戶

實作必備條件

要設定有效的強化轉換，就必須符合幾項先決條件。請確認滿足所有必要條件，才能繼續實作程序：

在 Google Ads 轉換客戶中啟用轉換追蹤功能。
接受客戶資料條款，並啟用待開發客戶強化轉換。
設定代碼。

1. 在 Google Ads 轉換顧客中啟用轉換追蹤

擷取轉換追蹤設定的相關資訊

您可以查看帳戶的轉換追蹤設定並確認轉換會查詢 Customer 資源來啟用追蹤功能適用於 ConversionTrackingSetting。使用 GoogleAdsService.SearchStream:

SELECT
  customer.conversion_tracking_setting.google_ads_conversion_customer,
  customer.conversion_tracking_setting.conversion_tracking_status,
  customer.conversion_tracking_setting.conversion_tracking_id,
  customer.conversion_tracking_setting.cross_account_conversion_tracking_id
FROM customer

「google_ads_conversion_customer」欄位代表為這位客戶建立及管理轉換。如果客戶使用跨帳戶轉換追蹤，這是指管理員帳戶的 ID。Google Ads 轉換客戶 ID 應為在 Google Ads API 要求中以 customer_id 的形式提供，以建立及管理轉換。請注意，即使您未啟用轉換追蹤，系統仍會在這個欄位填入資料。

conversion_tracking_status敬上欄位會指出轉換追蹤是否已啟用，以及帳戶是否已啟用使用的是跨帳戶轉換追蹤。

在 Google Ads 轉換顧客下方建立轉換動作

如果 conversion_tracking_status 值為 NOT_CONVERSION_TRACKED，此帳戶未啟用轉換追蹤。啟用轉換追蹤方法是在以下位置建立至少一個 ConversionAction： Google Ads 轉換帳戶，如下例所示。或者，您也可以可以按照說明中心您想啟用的轉換類型

請注意，透過 Google Ads API，但可以透過 Google Ads 使用者介面停用。

重要事項： 對於待開發客戶強化轉換， conversion_action_type 須為 UPLOAD_CLICKS。我們也建議您將 conversion_action_category 對應至最符合您轉換的類別

請更新以下程式碼範例，以便 type 和 category 欄位皆適用於您要實作的類型。

程式碼範例

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId) {

  // Creates a ConversionAction.
  ConversionAction conversionAction =
      ConversionAction.newBuilder()
          // Note that conversion action names must be unique. If a conversion action already
          // exists with the specified conversion_action_name the create operation will fail with
          // a ConversionActionError.DUPLICATE_NAME error.
          .setName("Earth to Mars Cruises Conversion #" + getPrintableDateTime())
          .setCategory(ConversionActionCategory.DEFAULT)
          .setType(ConversionActionType.WEBPAGE)
          .setStatus(ConversionActionStatus.ENABLED)
          .setViewThroughLookbackWindowDays(15L)
          .setValueSettings(
              ValueSettings.newBuilder()
                  .setDefaultValue(23.41)
                  .setAlwaysUseDefaultValue(true)
                  .build())
          .build();

  // Creates the operation.
  ConversionActionOperation operation =
      ConversionActionOperation.newBuilder().setCreate(conversionAction).build();

  try (ConversionActionServiceClient conversionActionServiceClient =
      googleAdsClient.getLatestVersion().createConversionActionServiceClient()) {
    MutateConversionActionsResponse response =
        conversionActionServiceClient.mutateConversionActions(
            Long.toString(customerId), Collections.singletonList(operation));
    System.out.printf("Added %d conversion actions:%n", response.getResultsCount());
    for (MutateConversionActionResult result : response.getResultsList()) {
      System.out.printf(
          "New conversion action added with resource name: '%s'%n", result.getResourceName());
    }
  }
}AddConversionAction.java

C#

public void Run(GoogleAdsClient client, long customerId)
{
    // Get the ConversionActionService.
    ConversionActionServiceClient conversionActionService =
        client.GetService(Services.V17.ConversionActionService);

    // Note that conversion action names must be unique.
    // If a conversion action already exists with the specified name the create operation
    // will fail with a ConversionAction.DUPLICATE_NAME error.
    string ConversionActionName = "Earth to Mars Cruises Conversion #"
        + ExampleUtilities.GetRandomString();

    // Add a conversion action.
    ConversionAction conversionAction = new ConversionAction()
    {
        Name = ConversionActionName,
        Category = ConversionActionCategory.Default,
        Type = ConversionActionType.Webpage,
        Status = ConversionActionStatus.Enabled,
        ViewThroughLookbackWindowDays = 15,
        ValueSettings = new ConversionAction.Types.ValueSettings()
        {
            DefaultValue = 23.41,
            AlwaysUseDefaultValue = true
        }
    };

    // Create the operation.
    ConversionActionOperation operation = new ConversionActionOperation()
    {
        Create = conversionAction
    };

    try
    {
        // Create the conversion action.
        MutateConversionActionsResponse response =
            conversionActionService.MutateConversionActions(customerId.ToString(),
                    new ConversionActionOperation[] { operation });

        // Display the results.
        foreach (MutateConversionActionResult newConversionAction in response.Results)
        {
            Console.WriteLine($"New conversion action with resource name = " +
                $"'{newConversionAction.ResourceName}' was added.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}AddConversionAction.cs

PHP

public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a conversion action.
    $conversionAction = new ConversionAction([
        // Note that conversion action names must be unique.
        // If a conversion action already exists with the specified conversion_action_name
        // the create operation will fail with a ConversionActionError.DUPLICATE_NAME error.
        'name' => 'Earth to Mars Cruises Conversion #' . Helper::getPrintableDatetime(),
        'category' => ConversionActionCategory::PBDEFAULT,
        'type' => ConversionActionType::WEBPAGE,
        'status' => ConversionActionStatus::ENABLED,
        'view_through_lookback_window_days' => 15,
        'value_settings' => new ValueSettings([
            'default_value' => 23.41,
            'always_use_default_value' => true
        ])
    ]);

    // Creates a conversion action operation.
    $conversionActionOperation = new ConversionActionOperation();
    $conversionActionOperation->setCreate($conversionAction);

    // Issues a mutate request to add the conversion action.
    $conversionActionServiceClient = $googleAdsClient->getConversionActionServiceClient();
    $response = $conversionActionServiceClient->mutateConversionActions(
        MutateConversionActionsRequest::build($customerId, [$conversionActionOperation])
    );

    printf("Added %d conversion actions:%s", $response->getResults()->count(), PHP_EOL);

    foreach ($response->getResults() as $addedConversionAction) {
        /** @var ConversionAction $addedConversionAction */
        printf(
            "New conversion action added with resource name: '%s'%s",
            $addedConversionAction->getResourceName(),
            PHP_EOL
        );
    }
}AddConversionAction.php

Python

def main(client, customer_id):
    conversion_action_service = client.get_service("ConversionActionService")

    # Create the operation.
    conversion_action_operation = client.get_type("ConversionActionOperation")

    # Create conversion action.
    conversion_action = conversion_action_operation.create

    # Note that conversion action names must be unique. If a conversion action
    # already exists with the specified conversion_action_name, the create
    # operation will fail with a ConversionActionError.DUPLICATE_NAME error.
    conversion_action.name = f"Earth to Mars Cruises Conversion {uuid.uuid4()}"
    conversion_action.type_ = (
        client.enums.ConversionActionTypeEnum.UPLOAD_CLICKS
    )
    conversion_action.category = (
        client.enums.ConversionActionCategoryEnum.DEFAULT
    )
    conversion_action.status = client.enums.ConversionActionStatusEnum.ENABLED
    conversion_action.view_through_lookback_window_days = 15

    # Create a value settings object.
    value_settings = conversion_action.value_settings
    value_settings.default_value = 15.0
    value_settings.always_use_default_value = True

    # Add the conversion action.
    conversion_action_response = (
        conversion_action_service.mutate_conversion_actions(
            customer_id=customer_id,
            operations=[conversion_action_operation],
        )
    )

    print(
        "Created conversion action "
        f'"{conversion_action_response.results[0].resource_name}".'
    )add_conversion_action.py

小茹

def add_conversion_action(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new


  # Add a conversion action.
  conversion_action = client.resource.conversion_action do |ca|
    ca.name = "Earth to Mars Cruises Conversion #{(Time.new.to_f * 100).to_i}"
    ca.type = :UPLOAD_CLICKS
    ca.category = :DEFAULT
    ca.status = :ENABLED
    ca.view_through_lookback_window_days = 15

    # Create a value settings object.
    ca.value_settings = client.resource.value_settings do |vs|
      vs.default_value = 15
      vs.always_use_default_value = true
    end
  end

  # Create the operation.
  conversion_action_operation = client.operation.create_resource.conversion_action(conversion_action)

  # Add the ad group ad.
  response = client.service.conversion_action.mutate_conversion_actions(
    customer_id: customer_id,
    operations: [conversion_action_operation],
  )

  puts "New conversion action with resource name = #{response.results.first.resource_name}."
endadd_conversion_action.rb

Perl

sub add_conversion_action {
  my ($api_client, $customer_id) = @_;

  # Note that conversion action names must be unique.
  # If a conversion action already exists with the specified conversion_action_name,
  # the create operation fails with error ConversionActionError.DUPLICATE_NAME.
  my $conversion_action_name = "Earth to Mars Cruises Conversion #" . uniqid();

  # Create a conversion action.
  my $conversion_action =
    Google::Ads::GoogleAds::V17::Resources::ConversionAction->new({
      name                          => $conversion_action_name,
      category                      => DEFAULT,
      type                          => WEBPAGE,
      status                        => ENABLED,
      viewThroughLookbackWindowDays => 15,
      valueSettings                 =>
        Google::Ads::GoogleAds::V17::Resources::ValueSettings->new({
          defaultValue          => 23.41,
          alwaysUseDefaultValue => "true"
        })});

  # Create a conversion action operation.
  my $conversion_action_operation =
    Google::Ads::GoogleAds::V17::Services::ConversionActionService::ConversionActionOperation
    ->new({create => $conversion_action});

  # Add the conversion action.
  my $conversion_actions_response =
    $api_client->ConversionActionService()->mutate({
      customerId => $customer_id,
      operations => [$conversion_action_operation]});

  printf "New conversion action added with resource name: '%s'.\n",
    $conversion_actions_response->{results}[0]{resourceName};

  return 1;
}add_conversion_action.pl

確認 conversion_action_type 已設為正確的 ConversionActionType 的值。如需在 Google Ads API 中建立轉換動作的詳細指引，請參閱「建立轉換動作」一文。

擷取現有的轉換動作

如要擷取現有轉換動作的詳細資料，請發出下列查詢。確認要求中的客戶 ID 已設為 Google Ads 轉換動作類型，且已設定轉換動作類型正確的 ConversionActionType敬上值。

SELECT
  conversion_action.resource_name,
  conversion_action.name,
  conversion_action.status
FROM conversion_action
WHERE conversion_action.type = 'UPLOAD_CLICKS'

2. 接受客戶資料條款，並啟用待開發客戶強化轉換

請務必採用待開發客戶強化轉換功能，並接受客戶資料才能使用待開發客戶強化轉換。您可以確認只要向 Google Ads 提出下列查詢，就能滿足這些必要條件轉換客戶：

SELECT
  customer.id,
  customer.conversion_tracking_setting.accepted_customer_data_terms,
  customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled
FROM customer

如果值為 accepted_customer_data_terms 或 enhanced_conversions_for_leads_enabled 為 false，請按照請前往說明中心請完成這些必要條件

3. 設定代碼

您可以透過以下方式設定 Google 代碼，啟用待開發客戶強化轉換：請按照「說明中心。如要設定使用 Google 代碼管理工具的待開發客戶強化轉換，請按照下列步驟操作：操作說明。

後續步驟

符合先決條件後，就可以導入加強型功能待開發客戶轉換。

疑難排解

導入