יצירת נכסים ושימוש בהם

כדי להשתמש ברוב סוגי הנכסים במודעה, צריך ליצור אותם באמצעות AssetService. סוג המודעה TextAsset הוא היוצא מן הכלל, כי הוא נוצר בתוך השורה במהלך יצירת המודעה. כדי להשתמש בכל סוג אחר של נכס, צריך קודם להעלות אותו לחשבון Google Ads.

רמות השיוך של נכסים

כדי שהנכסים יהיו זמינים להצגה, צריך לקשר אותם לישויות שונות בהיררכיה של חשבון Google Ads. רמת השיוך תלויה בסוג הנכס ובסוג הקמפיין. מקורות מידע נפוצים לניהול הקישורים האלה:

השירות והמשאב הספציפיים שבהם תשתמשו תלויים במה שאתם מנסים להשיג.

נכסים שקשורים למותג בקמפיינים למיקסום הביצועים

הרבה נכסים בקמפיינים למיקסום הביצועים מקושרים לקבוצות נכסים באמצעות AssetGroupAsset, אבל נכסים מסוג שם העסק ולוגו של העסק הם יוצאי דופן אם ספר המותג מופעל בקמפיין. במקרה הזה, הם מקושרים ישירות ברמת הקמפיין באמצעות CampaignAsset עם סוגי השדות BUSINESS_NAME ו-LOGO, בהתאמה. אם ספר המותג מושבת בקמפיין, צריך לצרף את הנכסים האלה באמצעות AssetGroupAsset. פרטים נוספים זמינים במאמר בנושא נכסים בקמפיינים למיקסום ביצועים.

יצירת נכס

כשיוצרים נכסי תמונות ונכסי חבילות מדיה, צריך לתת להם שמות ייחודיים. אם תספקו שם קיים, ייווצר שם חדש על ידי הוספת מחרוזת ייחודית לשם הקיים. ככל שהאוסף שלכם יגדל, יהיה לכם קל יותר לנהל ולזהות נכסים ספציפיים אם תתנו להם שמות ייחודיים שמתארים אותם.

נקודה חשובה: AssetService תומך בפעולות create ו-update בסוגים רבים של נכסים (כמו נכסי Sitelink, נכסי יתרונות מרכזיים או נכסי קידום מכירות), אבל אי אפשר לשנות נכסים שלא ניתנים לשינוי כמו TextAsset ו-ImageAsset אחרי שמעלים אותם לחשבון Google Ads. כדי לנהל את השיוכים בין נכסים ספציפיים לבין מודעות או קמפיינים, צריך להשתמש בפעולות ברמת המודעה או ברמת הישות.

בדוגמה הבאה מוסבר איך ליצור נכס תמונה חדש מכתובת URL של נתוני תמונה גולמיים.

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId) throws IOException {
  byte[] imageData = ByteStreams.toByteArray(new URL(IMAGE_URL).openStream());

  // Create the image asset.
  ImageAsset imageAsset = ImageAsset.newBuilder().setData(ByteString.copyFrom(imageData)).build();

  // Creates an asset.
  Asset asset =
      Asset.newBuilder()
          // Provide a unique friendly name to identify your asset.
          // When there is an existing image asset with the same content but a different name, the
          // new name will be dropped silently.
          .setName("Marketing Image")
          .setType(AssetType.IMAGE)
          .setImageAsset(imageAsset)
          .build();

  // Creates the operation.
  AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build();

  // Creates the service client.
  try (AssetServiceClient assetServiceClient =
      googleAdsClient.getLatestVersion().createAssetServiceClient()) {
    // Issues a mutate request to add the asset.
    MutateAssetsResponse response =
        assetServiceClient.mutateAssets(Long.toString(customerId), ImmutableList.of(operation));
    // Prints the result.
    System.out.printf(
        "The image asset with resource name '%s' was created.%n",
        response.getResults(0).getResourceName());
  }
}
      

C#‎

public void Run(GoogleAdsClient client, long customerId)
{
    // Get the AssetServiceClient.
    AssetServiceClient assetService =
        client.GetService(Services.V25.AssetService);

    // Creates an image content.
    byte[] imageContent = MediaUtilities.GetAssetDataFromUrl(IMAGE_URL, client.Config);

    // Creates an image asset.
    ImageAsset imageAsset = new ImageAsset()
    {
        Data = ByteString.CopyFrom(imageContent),
        FileSize = imageContent.Length,
        MimeType = MimeType.ImageJpeg,
        FullSize = new ImageDimension()
        {
            HeightPixels = 315,
            WidthPixels = 600,
            Url = IMAGE_URL
        }
    };

    // Creates an asset.
    Asset asset = new Asset()
    {
        // Optional: Provide a unique friendly name to identify your asset.
        // If you specify the name field, then both the asset name and the image being
        // uploaded should be unique, and should not match another ACTIVE asset in this
        // customer account.
        // Name = 'Jupiter Trip #' + ExampleUtilities.GetRandomString(),
        Type = AssetType.Image,
        ImageAsset = imageAsset,
        // Provide a unique friendly name to identify your asset.
        // When there is an existing image asset with the same content but a different
        // name, the new name will be dropped silently.
        Name = "Marketing Image"
    };

    // Creates an asset operation.
    AssetOperation operation = new AssetOperation()
    {
        Create = asset
    };

    try
    {
        // Issues a mutate request to add the asset.
        MutateAssetsResponse response =
            assetService.MutateAssets(customerId.ToString(), new[] { operation });

        // Displays the result.
        Console.WriteLine($"Image asset with resource name: " +
            $"'{response.Results.First().ResourceName}' is created.");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
      

PHP

    public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
    {
        // Creates an image content.
        $imageContent = file_get_contents(self::IMAGE_URL);

        // Creates an asset.
        $asset = new Asset(
            [
            // Provide a unique friendly name to identify your asset.
            // When there is an existing image asset with the same content but a different
            // name, the new name will be dropped silently.
            'name' => 'Marketing Image',
            'type' => AssetType::IMAGE,
            'image_asset' => new ImageAsset(['data' => $imageContent])
            ]
        );

        // Creates an asset operation.
        $assetOperation = new AssetOperation();
        $assetOperation->setCreate($asset);

        // Issues a mutate request to add the asset.
        $assetServiceClient = $googleAdsClient->getAssetServiceClient();
        $response = $assetServiceClient->mutateAssets(
            MutateAssetsRequest::build(
                $customerId,
                [$assetOperation]
            )
        );

        if (!empty($response->getResults())) {
            // Prints the resource name of the added image asset.
            /**
 * @var MutateAssetResult $addedImageAsset
*/
            $addedImageAsset = $response->getResults()[0];
            printf(
                "The image asset with resource name '%s' was created.%s",
                $addedImageAsset->getResourceName(),
                PHP_EOL
            );
        } else {
            print 'No image asset was created.' . PHP_EOL;
        }
    }
      

Python

def main(client: GoogleAdsClient, customer_id: str) -> None:
    """Main method, to run this code example as a standalone application."""

    # Download image from URL
    url: str = "https://gaagl.page.link/Eit5"
    image_content: bytes = get_image_bytes_from_url(url)

    asset_service: AssetServiceClient = client.get_service("AssetService")
    asset_operation: AssetOperation = client.get_type("AssetOperation")
    asset: Asset = asset_operation.create
    asset.type_ = client.enums.AssetTypeEnum.IMAGE
    asset.image_asset.data = image_content
    asset.image_asset.file_size = len(image_content)
    asset.image_asset.mime_type = client.enums.MimeTypeEnum.IMAGE_JPEG
    # Use your favorite image library to determine dimensions
    asset.image_asset.full_size.height_pixels = 315
    asset.image_asset.full_size.width_pixels = 600
    asset.image_asset.full_size.url = url
    # Provide a unique friendly name to identify your asset.
    # When there is an existing image asset with the same content but a different
    # name, the new name will be dropped silently.
    asset.name = "Marketing Image"
    mutate_asset_response: MutateAssetsResponse = asset_service.mutate_assets(
        customer_id=customer_id, operations=[asset_operation]
    )
    print("Uploaded file(s):")
    row: MutateAssetResult
    for row in mutate_asset_response.results:
        print(f"\tResource name: {row.resource_name}")

      

Ruby

def upload_image_asset(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  url = 'https://gaagl.page.link/Eit5'
  image_data = open(url) { |f| f.read }

  # Create the operation for uploading the image asset.
  asset_operation = client.operation.create_resource.asset do |asset|
    asset.type = :IMAGE
    asset.image_asset = client.resource.image_asset do |image_asset|
      image_asset.data = image_data
      image_asset.file_size = image_data.length()
      image_asset.mime_type = :IMAGE_JPEG
      image_asset.full_size = client.resource.image_dimension do |dimension|
        dimension.height_pixels = 315
        dimension.width_pixels = 600
        dimension.url = url
      end
    end
    # Provide a unique friendly name to identify your asset.
    # When there is an existing image asset with the same content but a different
    # name, the new name will be dropped silently.
    asset.name = "Marketing Image"
  end

  # Upload the image asset.
  response = client.service.asset.mutate_assets(
    customer_id: customer_id,
    operations: [asset_operation],
  )

  puts "Uploaded image asset #{response.results.first.resource_name}."
end
      

Perl

sub upload_image_asset {
  my ($api_client, $customer_id) = @_;

  # Create an image content.
  my $image_content = get_base64_data_from_url(IMAGE_URL);

  # Create an asset.
  my $asset = Google::Ads::GoogleAds::V25::Resources::Asset->new({
      # Provide a unique friendly name to identify your asset.
      # When there is an existing image asset with the same content but a different
      # name, the new name will be dropped silently.
      name       => "Marketing Image",
      type       => IMAGE,
      imageAsset => Google::Ads::GoogleAds::V25::Common::ImageAsset->new({
          data => $image_content
        })});

  # Create an asset operation.
  my $asset_operation =
    Google::Ads::GoogleAds::V25::Services::AssetService::AssetOperation->new({
      create => $asset
    });

  # Issue a mutate request to add the asset.
  my $assets_response = $api_client->AssetService()->mutate({
      customerId => $customer_id,
      operations => [$asset_operation]});

  printf "The image asset with resource name '%s' was created.\n",
    $assets_response->{results}[0]{resourceName};

  return 1;
}
      

curl

אחרי שהנכס נוצר, ה-API מחזיר אובייקט MutateAssetResult שמכיל את שם המשאב של ה-ImageAsset החדש. שם המשאב הזה משמש להפניה אל ImageAsset כשיוצרים מודעה שמורכבת מנכסים.

כדי לאחזר רשימה של נכסים קיימים ושמות המשאבים שלהם, אפשר לשלוח שאילתה אל GoogleAdsService. פרטים נוספים זמינים במאמר אחזור מאפיינים ומדדים של נכסים.

שימוש בנכס במודעה

סוגים שונים של מודעות וקמפיינים תומכים בסוגים שונים של נכסים, כמו שמוצג בטבלה הבאה:

סוגי מודעות/קמפיינים וסוגי הנכסים שנתמכים בהם
AppAd
TextAsset
ImageAsset
YoutubeVideoAsset
MediaBundleAsset
AppEngagementAd TextAsset
ImageAsset
YoutubeVideoAsset
Demand Gen TextAsset
ImageAsset
YoutubeVideoAsset
DemandGenCarouselCardAsset
DisplayUploadAd MediaBundleAsset
קמפיין למיקסום הביצועים TextAsset
ImageAsset
MediaBundleAsset
YoutubeVideoAsset
CallToActionAsset
ResponsiveDisplayAd TextAsset
ImageAsset
YoutubeVideoAsset
ResponsiveSearchAd TextAsset (לכותרות ולתיאורים בקריאייטיב של המודעה)

אפשר לקשר את סוגי הנכסים הבאים ברמת הלקוח, הקמפיין או קבוצת המודעות באמצעות CustomerAsset, CampaignAsset או AdGroupAsset, בהתאמה, כדי להציג אותם עם המודעה כתוספים:
  • SitelinkAsset
  • CalloutAsset
  • StructuredSnippetAsset
  • CallAsset
  • LeadFormAsset
  • PriceAsset
  • PromotionAsset
  • MobileAppAsset
  • ‫ImageAsset (לתוספי תמונות)
  • HotelCalloutAsset
  • BusinessMessageAsset

הערה: נכסי מיקום ונכסים לחיפוש מפיצים מנוהלים בצורה שונה, לרוב באמצעות CustomerAssetSet או CampaignAssetSet. פרטים נוספים זמינים במאמר נכסי מיקום.

בכל אחד מסוגי המודעות האלה יש שדות להגדרת סוגי הנכסים השונים שנתמכים בו. ב-TextAsset, נכס מחרוזת חדש נוצר בתוך המודעה. בכל שאר סוגי הנכסים, נכסים קיימים מתווספים למודעה על ידי הפניה לשמות המשאבים שלהם.

בדוגמה הבאה מוצגות הוספה של TextAsset ושל ImageAsset ל-ResponsiveDisplayAd. ה-TextAsset נוצרת כחלק מהכותרות והתיאור של המודעה. ‫ImageAsset מצוין באמצעות שם משאב.

Java

private void createAd(
    GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName)
    throws IOException {
  String marketingImageUrl = "https://gaagl.page.link/Eit5";
  String marketingImageName = "Marketing Image";
  String marketingImageResourceName =
      uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName);
  String squareMarketingImageName = "Square Marketing Image";
  String squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
  String squareMarketingImageResourceName =
      uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName);

  // Creates the responsive display ad info object.
  ResponsiveDisplayAdInfo responsiveDisplayAdInfo =
      ResponsiveDisplayAdInfo.newBuilder()
          .addMarketingImages(
              AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build())
          .addSquareMarketingImages(
              AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build())
          .addHeadlines(AdTextAsset.newBuilder().setText("Travel").build())
          .setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build())
          .addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build())
          .setBusinessName("Interplanetary Cruises")
          // Optional: Call to action text.
          // Valid texts: https://support.google.com/adwords/answer/7005917
          .setCallToActionText("Apply Now")
          // Optional: Sets the ad colors.
          .setMainColor("#0000ff")
          .setAccentColor("#ffff00")
          // Optional: Sets to false to strictly render the ad using the colors.
          .setAllowFlexibleColor(false)
          // Optional: Sets the format setting that the ad will be served in.
          .setFormatSetting(DisplayAdFormatSetting.NON_NATIVE)
          // Optional: Creates a logo image and sets it to the ad.
          /*
          .addLogoImages(
              AdImageAsset.newBuilder()
                  .setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"))
                  .build())
          */
          // Optional: Creates a square logo image and sets it to the ad.
          /*
          .addSquareLogoImages(
              AdImageAsset.newBuilder()
                  .setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"))
                  .build())
          */
          .build();

  // Creates the ad.
  Ad ad =
      Ad.newBuilder()
          .setResponsiveDisplayAd(responsiveDisplayAdInfo)
          .addFinalUrls("http://www.example.com/")
          .build();

  // Creates the ad group ad.
  AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build();

  // Creates the ad group ad operation.
  AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

  // Creates the ad group ad service client.
  try (AdGroupAdServiceClient adGroupAdServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
    // Adds the ad group ad.
    MutateAdGroupAdsResponse response =
        adGroupAdServiceClient.mutateAdGroupAds(
            Long.toString(customerId), ImmutableList.of(operation));
    System.out.printf(
        "Created ad group ad with resource name '%s'.%n",
        response.getResults(0).getResourceName());
  }
}

      

C#‎

private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName)
{
    // Creates the ad group ad service client.
    AdGroupAdServiceClient adGroupAdServiceClient =
        client.GetService(Services.V25.AdGroupAdService);

    string marketingImageUrl = "https://gaagl.page.link/Eit5";
    string marketingImageName = "Marketing Image";
    string marketingImageResourceName =
        UploadAsset(client, customerId, marketingImageUrl, marketingImageName);
    string squareMarketingImageName = "Square Marketing Image";
    string squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
    string squareMarketingImageResourceName =
        UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName);

    // Creates the responsive display ad info object.
    ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo()
    {
        MarketingImages =
        {
            new AdImageAsset()
            {
                Asset = marketingImageResourceName
            }
        },
        SquareMarketingImages =
        {
            new AdImageAsset()
            {
                Asset = squareMarketingImageResourceName
            }
        },
        Headlines =
        {
            new AdTextAsset()
            {
                Text = "Travel"
            }
        },
        LongHeadline = new AdTextAsset()
        {
            Text = "Travel the World"
        },
        Descriptions =
        {
            new AdTextAsset()
            {
                Text = "Take to the air!"
            }
        },
        BusinessName = "Interplanetary Cruises",
        // Optional: Call to action text.
        // Valid texts: https://support.google.com/adwords/answer/7005917
        CallToActionText = "Apply Now",
        // Optional: Sets the ad colors.
        MainColor = "#0000ff",
        AccentColor = "#ffff00",
        // Optional: Sets to false to strictly render the ad using the colors.
        AllowFlexibleColor = false,
        // Optional: Sets the format setting that the ad will be served in.
        FormatSetting = DisplayAdFormatSetting.NonNative,
        // Optional: Creates a logo image and sets it to the ad.
        /*
            LogoImages = { new AdImageAsset()
            {
                Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
            }}
        */
        // Optional: Creates a square logo image and sets it to the ad.
        /*
            SquareLogoImages = { new AdImageAsset()
            {
                Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
            }}
        */
    };

    // Creates the ad.
    Ad ad = new Ad()
    {
        ResponsiveDisplayAd = responsiveDisplayAdInfo,
        FinalUrls = { "http://www.example.com/" }
    };

    // Creates the ad group ad.
    AdGroupAd adGroupAd = new AdGroupAd()
    {
        AdGroup = adGroupResourceName,
        Ad = ad
    };

    // Creates the ad group ad operation.
    AdGroupAdOperation operation = new AdGroupAdOperation()
    {
        Create = adGroupAd
    };

    // Adds the ad group ad.
    MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds
        (customerId.ToString(), new[] { operation });
    Console.WriteLine("Created ad group ad with resource name " +
                      $"'{response.Results.First().ResourceName}'.");
}
      

PHP

    private static function createAd(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        string $adGroupResourceName
    ) {
        $marketingImageResourceName = self::uploadAsset(
            $googleAdsClient,
            $customerId,
            'https://gaagl.page.link/Eit5',
            'Marketing Image'
        );
        $squareMarketingImageResourceName = self::uploadAsset(
            $googleAdsClient,
            $customerId,
            'https://gaagl.page.link/bjYi',
            'Square Marketing Image'
        );

        // Creates the responsive display ad info object.
        $responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo(
            [
            'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])],
            'square_marketing_images' => [new AdImageAsset(
                [
                'asset' => $squareMarketingImageResourceName
                ]
            )],
            'headlines' => [new AdTextAsset(['text' => 'Travel'])],
            'long_headline' => new AdTextAsset(['text' => 'Travel the World']),
            'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])],
            'business_name' => 'Interplanetary Cruises',
            // Optional: Call to action text.
            // Valid texts: https://support.google.com/google-ads/answer/7005917
            'call_to_action_text' => 'Apply Now',
            // Optional: Sets the ad colors.
            'main_color' => '#0000ff',
            'accent_color' => '#ffff00',
            // Optional: Sets to false to strictly render the ad using the colors.
            'allow_flexible_color' => false,
            // Optional: Sets the format setting that the ad will be served in.
            'format_setting' => DisplayAdFormatSetting::NON_NATIVE
            // Optional: Creates a logo image and sets it to the ad.
            // 'logo_images' => [new AdImageAsset([
            //     'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE'
            // ])],
            // Optional: Creates a square logo image and sets it to the ad.
            // 'square_logo_images' => [new AdImageAsset([
            //     'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE'
            // ])]
            ]
        );

        // Creates a new ad group ad.
        $adGroupAd = new AdGroupAd(
            [
            'ad' => new Ad(
                [
                'responsive_display_ad' => $responsiveDisplayAdInfo,
                'final_urls' => ['http://www.example.com/']
                ]
            ),
            'ad_group' => $adGroupResourceName
            ]
        );

        // Creates an ad group ad operation.
        $adGroupAdOperation = new AdGroupAdOperation();
        $adGroupAdOperation->setCreate($adGroupAd);

        // Issues a mutate request to add the ad group ad.
        $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
        $response = $adGroupAdServiceClient->mutateAdGroupAds(
            MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
        );

        /**
 * @var AdGroupAd $addedAdGroupAd
*/
        $addedAdGroupAd = $response->getResults()[0];
        printf(
            "Created ad group ad with resource name '%s'.%s",
            $addedAdGroupAd->getResourceName(),
            PHP_EOL
        );
    }
      

Python

def create_ad(
    client: GoogleAdsClient, customer_id: str, ad_group_resource_name: str
) -> None:
    """Creates the responsive display ad.

    Args:
        client: An initialized GoogleAds client.
        customer_id: The Google Ads customer ID.
        ad_group_resource_name: The resource name of the target ad group.
    """
    # Get the AdGroupAdService client.
    ad_group_ad_service: AdGroupAdServiceClient = client.get_service(
        "AdGroupAdService"
    )

    # Upload image assets for the ad.
    marketing_image_resource_name: str = upload_image_asset(
        client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image"
    )
    square_marketing_image_resource_name: str = upload_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        "Square Marketing Image",
    )

    # Create the relevant asset objects for the ad.
    marketing_image: AdImageAsset = client.get_type("AdImageAsset")
    marketing_image.asset = marketing_image_resource_name
    square_marketing_image: AdImageAsset = client.get_type("AdImageAsset")
    square_marketing_image.asset = square_marketing_image_resource_name
    headline: AdTextAsset = client.get_type("AdTextAsset")
    headline.text = "Travel"
    description: AdTextAsset = client.get_type("AdTextAsset")
    description.text = "Take to the air!"

    # Create an ad group ad operation and set the ad group ad values.
    ad_group_ad_operation: AdGroupAdOperation = client.get_type(
        "AdGroupAdOperation"
    )
    ad_group_ad: AdGroupAd = ad_group_ad_operation.create
    ad_group_ad.ad_group = ad_group_resource_name
    ad_group_ad.ad.final_urls.append("http://www.example.com/")

    # Configure the responsive display ad info object.
    responsive_display_ad_info: ResponsiveDisplayAdInfo = (
        ad_group_ad.ad.responsive_display_ad
    )
    responsive_display_ad_info.marketing_images.append(marketing_image)
    responsive_display_ad_info.square_marketing_images.append(
        square_marketing_image
    )
    responsive_display_ad_info.headlines.append(headline)
    responsive_display_ad_info.long_headline.text = "Travel the World"
    responsive_display_ad_info.descriptions.append(description)
    responsive_display_ad_info.business_name = "Interplanetary Cruises"
    # Optional: Call to action text.
    # Valid texts: https://support.google.com/google-ads/answer/7005917
    responsive_display_ad_info.call_to_action_text = "Apply Now"
    # Optional: Set the ad colors.
    responsive_display_ad_info.main_color = "#0000ff"
    responsive_display_ad_info.accent_color = "#ffff00"
    # Optional: Set to false to strictly render the ad using the colors.
    responsive_display_ad_info.allow_flexible_color = False
    # Optional: Set the format setting that the ad will be served in.
    responsive_display_ad_info.format_setting = (
        client.enums.DisplayAdFormatSettingEnum.NON_NATIVE
    )
    # Optional: Create a logo image and set it to the ad.
    # logo_image = client.get_type("AdImageAsset")
    # logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
    # responsive_display_ad_info.logo_images.append(logo_image)
    # Optional: Create a square logo image and set it to the ad.
    # square_logo_image = client.get_type("AdImageAsset")
    # square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
    # responsive_display_ad_info.square_logo_images.append(square_logo_image)

    # Issue a mutate request to add the ad group ad.
    ad_group_ad_response: MutateAdGroupAdsResponse = (
        ad_group_ad_service.mutate_ad_group_ads(
            customer_id=customer_id, operations=[ad_group_ad_operation]
        )
    )
    print(
        "Created ad group ad with resource name "
        f"'{ad_group_ad_response.results[0].resource_name}'."
    )
      

Ruby

def create_ad(client, customer_id, ad_group_resource_name)
  marketing_image_url = "https://gaagl.page.link/Eit5"
  square_marketing_image_url = "https://gaagl.page.link/bjYi"
  marketing_image_asset_resource_name = upload_asset(
    client, customer_id, marketing_image_url, "Marketing Image"
  )
  square_marketing_image_asset_resource_name = upload_asset(
    client, customer_id, square_marketing_image_url, "Square Marketing Image"
  )

  # Creates an ad group ad operation.
  operation = client.operation.create_resource.ad_group_ad do |aga|
    aga.ad_group = ad_group_resource_name
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |a|
      a.final_urls << "https://www.example.com"

      # Creates the responsive display ad info object.
      a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda|
        rda.headlines << client.resource.ad_text_asset do |ata|
          ata.text = "Travel"
        end
        rda.long_headline = client.resource.ad_text_asset do |ata|
          ata.text = "Travel the World"
        end
        rda.descriptions << client.resource.ad_text_asset do |ata|
          ata.text = "Take to the air!"
        end
        rda.business_name = "Interplanetary Cruises"
        rda.marketing_images << client.resource.ad_image_asset do |aia|
          aia.asset = marketing_image_asset_resource_name
        end
        rda.square_marketing_images << client.resource.ad_image_asset do |aia|
          aia.asset = square_marketing_image_asset_resource_name
        end
        # Optional: Call to action text.
        # Valid texts: https://support.google.com/google-ads/answer/7005917
        rda.call_to_action_text = "Apply Now"
        # Optional: Sets the ad colors.
        rda.main_color = "#0000ff"
        rda.accent_color = "#ffff00"
        # Optional: Sets to false to strictly render the ad using the colors.
        rda.allow_flexible_color = false
        # Optional: Sets the format setting that the ad will be served in.
        rda.format_setting = :NON_NATIVE
        # Optional: Creates a logo image and sets it to the ad.
        # rda.logo_images << client.resource.ad_image_asset do |aia|
        #   aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
        # end
        # Optional: Creates a square logo image and sets it to the ad.
        # rda.square_logo_images << client.resource.ad_image_asset do |aia|
        #   aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
        # end
      end
    end
  end

  # Issues a mutate request to add the ad group ad.
  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [operation]
  )

  # Prints out some information about the newly created ad.
  resource_name = response.results.first.resource_name
  puts "Created ad group ad: #{resource_name}"

  resource_name
end
      

Perl

sub create_ad {
  my ($api_client, $customer_id, $ad_group_resource_name) = @_;

  my $marketing_image_resource_name = upload_asset(
    $api_client, $customer_id,
    "https://gaagl.page.link/Eit5",
    "Marketing Image"
  );

  my $square_marketing_image_resource_name = upload_asset(
    $api_client, $customer_id,
    "https://gaagl.page.link/bjYi",
    "Square Marketing Image"
  );

  # Create the responsive display ad info object.
  my $responsive_display_ad_info =
    Google::Ads::GoogleAds::V25::Common::ResponsiveDisplayAdInfo->new({
      marketingImages => [
        Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({
            asset => $marketing_image_resource_name
          })
      ],
      squareMarketingImages => [
        Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({
            asset => $square_marketing_image_resource_name
          })
      ],
      headlines => [
        Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({
            text => "Travel"
          })
      ],
      longHeadline => Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({
          text => "Travel the World"
        }
      ),
      descriptions => [
        Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({
            text => "Take to the air!"
          })
      ],
      businessName => "Interplanetary Cruises",
      # Optional: Call to action text.
      # Valid texts: https://support.google.com/google-ads/answer/7005917
      callToActionText => "Apply Now",
      # Optional: Set the ad colors.
      mainColor   => "#0000ff",
      accentColor => "#ffff00",
      # Optional: Set to false to strictly render the ad using the colors.
      allowFlexibleColor => "false",
      # Optional: Set the format setting that the ad will be served in.
      formatSetting => NON_NATIVE,
      # Optional: Create a logo image and set it to the ad.
      # logoImages => [
      #   Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({
      #       asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
      #     })
      # ],
      # Optional: Create a square logo image and set it to the ad.
      # squareLogoImages => [
      #   Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({
      #       asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
      #     })
      # ]
    });

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V25::Resources::AdGroupAd->new({
      adGroup => $ad_group_resource_name,
      ad      => Google::Ads::GoogleAds::V25::Resources::Ad->new({
          responsiveDisplayAd => $responsive_display_ad_info,
          finalUrls           => ["http://www.example.com/"]})});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V25::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Issue a mutate request to add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  printf "Created ad group ad with resource name '%s'.\n",
    $ad_group_ads_response->{results}[0]{resourceName};
}
      

curl

המלצות לגבי נכסים דיגיטליים

ההמלצות יכולות לשפר את הנכסים שלכם בכמה דרכים:

  1. הם יכולים להציע לכם נכסים שאפשר להוסיף לקמפיין באמצעות קריאה ל-RecommendationService.ApplyRecommendation. לדוגמה, אפשר לאחזר המלצות מסוג CALLOUT_ASSET,‏ SITELINK_ASSET,‏ CALL_ASSET,‏ LEAD_FORM_ASSET ו-RESPONSIVE_SEARCH_AD_ASSET, ואז ליישם אותן כדי לצרף את הנכסים המומלצים לקמפיין, לקבוצת המודעות או למודעה הרלוונטיים.

  2. הם יכולים לעזור לכם לזהות תחומים שבהם אתם יכולים לעדכן את הנכסים כדי לשפר את החוזק הכולל של המודעות הרספונסיביות לרשת החיפוש או של הקמפיינים למיקסום הביצועים. לדוגמה, אתם יכולים לאחזר המלצות מסוג IMPROVE_PERFORMANCE_MAX_AD_STRENGTH כדי לראות אילו קבוצות נכסים צריך לעדכן כדי לשפר את החוזק שלהן.

מידע נוסף זמין במדריך בנושא ציון אופטימיזציה והמלצות.