Represents a Google Ads device target (either desktop, mobile, or tablet).
Methods:
getBaseCampaign()
Returns the base campaign to which this platform belongs.
Return values:
| Type | Description |
|---|
AdsApp.Campaign |
The base campaign to which this platform belongs. |
getBidModifier()
Returns the bid modifier for this platform.
The bid modifier is a multiplier applied to bids which match this platform. So, for instance, a bid modifier of 1.1
increases the bid to 110% of its original value, and changes a bid of $5.00
to a bid of $5.50.
The bid modifiers for all matching criteria are multiplied together to
calculate the actual bid modification. A campaign with the following bid
modifiers:
| Type | Value | Bid Modifier |
|---|
| Location | Laos | 1.3 |
| Ad Schedule | Saturday 6AM-10AM | 0.9 |
| Platform | Mobile | 1.1 |
would have a combined bid modifier of
1.3 * 0.9 * 1.1 = 1.287,
so a bid of $10 would get increased to $12.87 for metrics.clicks by Laotian
smartphone users on Saturday mornings in the account timezone.
For more information about bid modifiers, please see the Google Ads Help
Center article.
If no bid modifier is set, the default value is 1.
Return values:
| Type | Description |
|---|
double |
The criterion bid modifier. |
getCampaign()
Returns the campaign to which this platform belongs or
null if it does not belong to a search or display campaign.
Return values:
| Type | Description |
|---|
AdsApp.Campaign |
The campaign to which this platform belongs or
null if it does
not belong to a search or display campaign. |
getCampaignType()
Returns the campaign type. Possible return values:
SEARCH_OR_DISPLAY, VIDEO, SHOPPING
Return values:
| Type | Description |
|---|
String |
Video campaign type. |
getEntityType()
Returns the type of this entity as a
String, in this case,
"Platform".
Return values:
| Type | Description |
|---|
String |
Type of this entity: "Platform". |
getId()
Returns the ID of the platform.
Platform IDs are shared across campaigns. Specifically, desktop targets
have ID 30000, mobile targets have ID 30001, and
tablet targets have ID 30002. In order to uniquely identify a
platform target, one must specify both its campaign ID and the platform ID.
Return values:
| Type | Description |
|---|
String |
The ID of the platform. |
getName()
Returns the name of this platform.
This will be "Desktop" for desktop targets,
"HighEndMobile" for mobile targets, or "Tablet"
for tablet targets.
Return values:
| Type | Description |
|---|
String |
The name of this platform. |
getResourceName()
Returns the resource name of the platform.
Return values:
| Type | Description |
|---|
String |
The resource name of the platform. |
Returns the shopping campaign to which this platform belongs or
null if it does not belong to a shopping campaign.
Return values:
| Type | Description |
|---|
AdsApp.ShoppingCampaign |
The shopping campaign to which this platform belongs or
null if
it does not belong to a shopping campaign. |
getVideoCampaign()
Returns the video campaign to which this platform belongs or
null if it does not belong to a video campaign.
Return values:
| Type | Description |
|---|
AdsApp.VideoCampaign |
The video campaign to which this platform belongs or
null if it
does not belong to a video campaign. |
setBidModifier(modifier)
Sets the bid modifier for this platform.
The bid modifier is a multiplier applied to bids which match this platform. So, for instance, a bid modifier of 1.1
increases the bid to 110% of its original value, and changes a bid of
$5.00 to a bid of $5.50.
The bid modifiers for all matching criteria are multiplied together to
calculate the actual bid modification. A campaign with the following bid
modifiers:
| Type | Value | Bid Modifier |
|---|
| Location | Laos | 1.3 |
| Ad Schedule | Saturday 6AM-10AM | 0.9 |
| Platform | Mobile | 1.1 |
would have a combined bid modifier of
1.3 * 0.9 * 1.1 = 1.287,
so a bid of $10 would get increased to $12.87 for metrics.clicks by Laotian
smartphone users on Saturday mornings in the account timezone.
For more information about bid modifiers, please see the Google Ads Help
Center article.
For mobile targets, acceptable bid modifiers are either 0, or
in the range from 0.1 to 4.
Setting bid modifiers is only supported for mobile targets. Attempting
to set a bid modifier for a desktop target or for a tablet target will
fail.
Returns nothing.
Arguments:
| Name | Type | Description |
|---|
| modifier |
double |
The new bid modifier. |
