מיקסום ביצועים ליעדי נסיעות

קמפיינים למיקסום הביצועים לענף התיירות והאירוח קמפיינים מאפשרים לך ליצור מודעות לקידום מלונות שמוצגים בכל הפלטפורמות של Google בערוצים כמו רשת החיפוש, רשת המדיה, וידאו ו-Discover. ההטבות כוללות גם הקצאת תקציב אוטומטית למספר ערוצים, התאמת כתובת URL סופית, הוגדלה כיסוי המודעות בחיפוש Google, והצעות לנכסים שאפשר ליצור כנכסים קבוצה אחת לכל נכס מלון.

בניגוד למודעות להזמנת חדרים, אינכם צריכים יכולים לגשת ל-Hotel Center החשבון כדי להשתמש קמפיינים למיקסום הביצועים לענף התיירות והאירוח.

יצירת קמפיין למיקסום הביצועים לענף התיירות והאירוח

אלה השלבים ליצירת קמפיין למיקסום הביצועים לענף התיירות והאירוח ככה:

1. יצירת קבוצת נכסים, נכסים לכל נכסי המלון וקבוצת הנכסים כדי לקשר בין קבוצת הנכסים הדיגיטליים שנוצרו לבין הנכסים.
2. (השיטה המומלצת) מקבלים הצעות לנכסים דיגיטליים שאפשר להשתמש בהם כדי ליצור קבוצת נכסים.
3. יצירת קמפיין למיקסום ביצועים באמצעות קבוצת הנכסים וההצעות נכסים דיגיטליים.

יצירת ישויות של נכסים דיגיטליים לנכסי המלון

1. יצירת קבוצת נכסים של נכס מלון מסוג HOTEL_PROPERTY באמצעות הגדרה AssetSet.type עד AssetSetType.HOTEL_PROPERTY. תצטרכו להשתמש בשם המשאב של קבוצת הנכסים הדיגיטליים שנוצרו בשלבים הבאים.

   Java

   private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) {
     // Creates an asset set operation for a hotel property asset set.
     AssetSetOperation assetSetOperation =
         AssetSetOperation.newBuilder()
             .setCreate(
                 AssetSet.newBuilder()
                     .setName(
                         "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime())
                     .setType(AssetSetType.HOTEL_PROPERTY))
             .build();
     try (AssetSetServiceClient assetSetServiceClient =
         googleAdsClient.getLatestVersion().createAssetSetServiceClient()) {
       MutateAssetSetsResponse mutateAssetSetsResponse =
           assetSetServiceClient.mutateAssetSets(
               Long.toString(customerId), ImmutableList.of(assetSetOperation));
       String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName();
       System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName);
       return assetSetResourceName;
     }
   }
   AddPerformanceMaxForTravelGoalsCampaign.java
         

   C#‎

   private string CreateHotelAssetSet(GoogleAdsClient client, long customerId)
   {
       AssetSetOperation operation = new AssetSetOperation()
       {
           Create = new AssetSet {
               Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(),
               Type = AssetSetType.HotelProperty
           }
       };
   
       AssetSetServiceClient assetSetService = client.GetService(Services.V17.AssetSetService);
   
       MutateAssetSetsResponse response = assetSetService.MutateAssetSets(
           customerId.ToString(),
           new List<AssetSetOperation> { operation }
       );
   
       string assetResourceName = response.Results[0].ResourceName;
       Console.WriteLine($"Created an asset set with resource name: {assetResourceName}");
       return assetResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.cs
         

   PHP

   private static function createHotelAssetSet(
       GoogleAdsClient $googleAdsClient,
       int $customerId
   ): string {
       // Creates an asset set operation for a hotel property asset set.
       $assetSetOperation = new AssetSetOperation([
           // Creates a hotel property asset set.
           'create' => new AssetSet([
               'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(),
               'type' => AssetSetType::HOTEL_PROPERTY
           ])
       ]);
   
       // Issues a mutate request to add a hotel asset set and prints its information.
       $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient();
       $response = $assetSetServiceClient->mutateAssetSets(
           MutateAssetSetsRequest::build($customerId, [$assetSetOperation])
       );
       $assetSetResourceName = $response->getResults()[0]->getResourceName();
       printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL);
       return $assetSetResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.php
         

   Python

   def create_hotel_asset_set(client, customer_id):
       """Creates a hotel property asset set.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
   
       Returns:
           the created hotel property asset set's resource name.
       """
       # Creates an asset set operation for a hotel property asset set.
       operation = client.get_type("AssetSetOperation")
       # Creates a hotel property asset set.
       asset_set = operation.create
       asset_set.name = f"My hotel property asset set #{get_printable_datetime()}"
       asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY
   
       # Issues a mutate request to add a hotel asset set.
       asset_set_service = client.get_service("AssetSetService")
       response = asset_set_service.mutate_asset_sets(
           customer_id=customer_id, operations=[operation]
       )
       resource_name = response.results[0].resource_name
       print(f"Created an asset set with resource name: '{resource_name}'")
   
       return resource_name
   add_performance_max_for_travel_goals_campaign.py
         

   Ruby

   # Creates a hotel property asset set.
   def create_hotel_asset_set(client, customer_id)
     operation =
       client.operation.create_resource.asset_set do |asset_set|
         asset_set.name = "My Hotel propery asset set #{Time.now}"
         asset_set.type = :HOTEL_PROPERTY
       end
   
     # Sends the mutate request.
     response =
       client.service.asset_set.mutate_asset_sets(
         customer_id: customer_id,
         operations: [operation]
       )
   
     # Prints some information about the response.
     response.results.first.resource_name
   end
   add_performance_max_for_travel_goals_campaign.rb
         

   Perl

   sub create_hotel_asset_set {
     my ($api_client, $customer_id) = @_;
   
     my $asset_set_operation =
       Google::Ads::GoogleAds::V17::Services::AssetSetService::AssetSetOperation->
       new({
         # Creates a hotel property asset set.
         create => Google::Ads::GoogleAds::V17::Resources::AssetSet->new({
             name => 'My Hotel propery asset set #' . uniqid(),
             type => HOTEL_PROPERTY
           })});
     # Issues a mutate request to add a hotel asset set and prints its information.
     my $response = $api_client->AssetSetService()->mutate({
         customerId => $customer_id,
         operations => [$asset_set_operation]});
   
     my $asset_set_resource_name = $response->{results}[0]{resourceName};
     printf "Created an asset set with resource name: '%s'.\n",
       $asset_set_resource_name;
   
     return $asset_set_resource_name;
   }
   add_performance_max_for_travel_goals_campaign.pl
         

2. מבצעים את הפעולות הבאות בכל אחד מנכסי המלון:

   1. יצירת נכס באמצעות הגדרה Asset.hotel_property_asset לאובייקט HotelPropertyAsset

      כדי לשמור על הסבר פשוט, דוגמת הקוד שלנו יוצרת רק נכס אחד של נכס מלון.

   2. מגדירים את place_id מתוך נוצר אובייקט HotelPropertyAsset למזהה המקום של המלון לנכס. מזהה המקום הוא מזהה ייחודי שמזהה מקום ב-Google מפות Google. אפשר לחפש את הנכס בעזרת חיפוש מזהי מקום.

   3. צריך ליצור נכס בקבוצת נכסים כדי לקשר את קבוצת הנכסים שלמעלה לנכס באמצעות כשיוצרים AssetSetAsset חדש, להגדיר את asset_set כשם המשאב של קבוצת הנכסים שנוצרו ו-asset לשם המשאב של נכס המלון שנוצר.

   Java

   private String createHotelAsset(
       GoogleAdsClient googleAdsClient,
       long customerId,
       String placeId,
       String hotelPropertyAssetSetResourceName) {
     // Uses the GoogleAdService to create an asset and asset set asset in a single request.
     List<MutateOperation> mutateOperations = new ArrayList<>();
     String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID);
     // Creates a mutate operation for a hotel property asset.
     Asset hotelPropertyAsset =
         Asset.newBuilder()
             .setResourceName(assetResourceName)
             .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId))
             .build();
     mutateOperations.add(
         MutateOperation.newBuilder()
             .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset))
             .build());
   
     // Creates a mutate operation for an asset set asset.
     AssetSetAsset assetSetAsset =
         AssetSetAsset.newBuilder()
             .setAsset(assetResourceName)
             .setAssetSet(hotelPropertyAssetSetResourceName)
             .build();
     mutateOperations.add(
         MutateOperation.newBuilder()
             .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset))
             .build());
     // Issues a mutate request to create all entities.
     try (GoogleAdsServiceClient googleAdsServiceClient =
         googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
       MutateGoogleAdsResponse mutateGoogleAdsResponse =
           googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
       System.out.println("Created the following entities for the hotel asset:");
       printResponseDetails(mutateGoogleAdsResponse);
       // Returns the created asset resource name, which will be used later to create an asset
       // group. Other resource names are not used later.
       return mutateGoogleAdsResponse
           .getMutateOperationResponses(0)
           .getAssetResult()
           .getResourceName();
     }
   }
   AddPerformanceMaxForTravelGoalsCampaign.java
         

   C#‎

   private string CreateHotelAsset(
       GoogleAdsClient client, long customerId, string placeId,
       string hotelPropertyAssetSetResourceName)
   {
       // Uses the GoogleAdService to create an asset and asset set asset in a single request.
       List<MutateOperation> mutateOperations = new List<MutateOperation>();
       string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID);
   
       // Creates a mutate operation for a hotel property asset.
       Asset hotelPropertyAsset = new Asset()
       {
           ResourceName = assetResourceName,
           HotelPropertyAsset = new HotelPropertyAsset
           {
               PlaceId = placeId
           }
       };
       mutateOperations.Add(new MutateOperation
       {
           AssetOperation = new AssetOperation
           {
              Create = hotelPropertyAsset
           }
       });
   
       // Creates a mutate operation for an asset set asset.
       AssetSetAsset assetSetAsset = new AssetSetAsset
       {
           Asset = assetResourceName,
           AssetSet = hotelPropertyAssetSetResourceName
       };
       mutateOperations.Add(new MutateOperation
       {
           AssetSetAssetOperation = new AssetSetAssetOperation
           {
               Create = assetSetAsset
           }
       });
   
       // Issues a mutate request to create all entities.
       GoogleAdsServiceClient googleAdsServiceClient =
           client.GetService(Services.V17.GoogleAdsService);
   
       MutateGoogleAdsResponse response =
           googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations);
       Console.WriteLine("Created the following entities for the hotel asset:");
       PrintResponseDetails(response);
   
       return response.MutateOperationResponses[0].AssetResult.ResourceName;
   }
   AddPerformanceMaxForTravelGoalsCampaign.cs
         

   PHP

   private static function createHotelAsset(
       GoogleAdsClient $googleAdsClient,
       int $customerId,
       string $placeId,
       string $assetSetResourceName
   ): string {
       // We use the GoogleAdService to create an asset and asset set asset in a single
       // request.
       $operations = [];
       $assetResourceName =
           ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID);
       // Creates a mutate operation for a hotel property asset.
       $operations[] = new MutateOperation([
           'asset_operation' => new AssetOperation([
               // Creates a hotel property asset.
               'create' => new Asset([
                   'resource_name' => $assetResourceName,
                   // Creates a hotel property asset for the place ID.
                   'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]),
               ])
           ])
       ]);
       // Creates a mutate operation for an asset set asset.
       $operations[] = new MutateOperation([
           'asset_set_asset_operation' => new AssetSetAssetOperation([
               // Creates an asset set asset.
               'create' => new AssetSetAsset([
                   'asset' => $assetResourceName,
                   'asset_set' => $assetSetResourceName
               ])
           ])
       ]);
   
       // Issues a mutate request to create all entities.
       $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
       /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */
       $mutateGoogleAdsResponse =
           $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));
       print "Created the following entities for the hotel asset:" . PHP_EOL;
       self::printResponseDetails($mutateGoogleAdsResponse);
   
       // Returns the created asset resource name, which will be used later to create an asset
       // group. Other resource names are not used later.
       return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult()
           ->getResourceName();
   }
   AddPerformanceMaxForTravelGoalsCampaign.php
         

   Python

   def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name):
       """Creates a hotel property asset using the specified place ID.
   
       The place ID must belong to a hotel property. Then, links it to the
       specified asset set.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
           place_id: a place ID identifying a place in the Google Places database.
           asset_set_resource_name: an asset set resource name
   
       Returns:
           the created hotel property asset's resource name.
       """
       # We use the GoogleAdService to create an asset and asset set asset in a
       # single request.
       googleads_service = client.get_service("GoogleAdsService")
       asset_resource_name = googleads_service.asset_path(
           customer_id, ASSET_TEMPORARY_ID
       )
   
       # Creates a mutate operation for a hotel property asset.
       asset_mutate_operation = client.get_type("MutateOperation")
       # Creates a hotel property asset.
       asset = asset_mutate_operation.asset_operation.create
       asset.resource_name = asset_resource_name
       # Creates a hotel property asset for the place ID.
       asset.hotel_property_asset.place_id = place_id
   
       # Creates a mutate operation for an asset set asset.
       asset_set_asset_mutate_operation = client.get_type("MutateOperation")
       # Creates an asset set asset.
       asset_set_asset = (
           asset_set_asset_mutate_operation.asset_set_asset_operation.create
       )
       asset_set_asset.asset = asset_resource_name
       asset_set_asset.asset_set = asset_set_resource_name
   
       # Issues a mutate request to create all entities.
       response = googleads_service.mutate(
           customer_id=customer_id,
           mutate_operations=[
               asset_mutate_operation,
               asset_set_asset_mutate_operation,
           ],
       )
       print("Created the following entities for the hotel asset:")
       print_response_details(response)
   
       return response.mutate_operation_responses[0].asset_result.resource_name
   add_performance_max_for_travel_goals_campaign.py
         

   Ruby

   # Creates a hotel property asset using the specified place ID.
   # The place ID must belong to a hotel property. Then, links it to the
   # specified asset set.
   # See https://developers.google.com/places/web-service/place-id to search for a
   # hotel place ID.
   def create_hotel_asset(
     client,
     customer_id,
     place_id,
     hotel_property_asset_set_resource_name
   )
     asset_operation =
       client.operation.create_resource.asset do |asset|
         asset.name = 'Ad Media Bundle'
         asset.hotel_property_asset =
           client.resource.hotel_property_asset do |hotel_asset|
             hotel_asset.place_id = place_id
           end
       end
   
     # Send the mutate request.
     response =
       client.service.asset.mutate_assets(
         customer_id: customer_id,
         operations: [asset_operation]
       )
   
     asset_resource_name = response.results.first.resource_name
   
     # Creates a mutate operation for an asset set asset.
     asset_set_asset_operation =
       client.operation.create_resource.asset_set_asset do |asa|
         asa.asset = asset_resource_name
         asa.asset_set = hotel_property_asset_set_resource_name
       end
   
     # Sends the mutate request.
     response =
       client.service.asset_set_asset.mutate_asset_set_assets(
         customer_id: customer_id,
         operations: [asset_set_asset_operation]
       )
   
     asset_resource_name
   end
   add_performance_max_for_travel_goals_campaign.rb
         

   Perl

   sub create_hotel_asset {
     my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_;
   
     # We use the GoogleAdService to create an asset and asset set asset in a single request.
     my $operations = [];
     my $asset_resource_name =
       Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset($customer_id,
       ASSET_TEMPORARY_ID);
   
     # Create a mutate operation for a hotel property asset.
     push @$operations,
       Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
       new({
         assetOperation =>
           Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->
           new({
             create => Google::Ads::GoogleAds::V17::Resources::Asset->new({
                 resourceName       => $asset_resource_name,
                 hotelPropertyAsset =>
                   Google::Ads::GoogleAds::V17::Common::HotelPropertyAsset->new({
                     placeId => $place_id
                   })})})});
   
     # Create a mutate operation for an asset set asset.
     push @$operations,
       Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
       new({
         assetSetAssetOperation =>
           Google::Ads::GoogleAds::V17::Services::AssetSetAssetService::AssetSetAssetOperation
           ->new({
             create => Google::Ads::GoogleAds::V17::Resources::AssetSetAsset->new({
                 asset    => $asset_resource_name,
                 assetSet => $asset_set_resource_name
               })})});
   
     # Issue a mutate request to create all entities.
     my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
       customerId       => $customer_id,
       mutateOperations => $operations
     });
   
     printf "Created the following entities for the hotel asset:\n";
     print_response_details($mutate_google_ads_response);
   
     # Return the created asset resource name, which will be used later to create an asset
     # group. Other resource names are not used later.
     return $mutate_google_ads_response->{mutateOperationResponses}[0]
       {assetResult}{resourceName};
   }
   add_performance_max_for_travel_goals_campaign.pl
         

קבלת הצעות לנכסים שאפשר להשתמש בהם כדי ליצור קבוצת נכסים

אפשר להשתמש TravelAssetSugestionService.SuggestTravelAssets כדי לקבל הצעות לנכסים דיגיטליים עבור המלונות שלכם. אחרי שמקבלים את ההצעות, תוכלו להשתמש בהם כדי ליצור נכסים בקבוצת הנכסים בשלב הבא.

private HotelAssetSuggestion getHotelAssetSuggestion(
    GoogleAdsClient googleAdsClient, long customerId, String placeId) {

  try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
      googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
    // Sends a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    SuggestTravelAssetsResponse suggestTravelAssetsResponse =
        travelAssetSuggestionServiceClient.suggestTravelAssets(
            SuggestTravelAssetsRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                // Uses 'en-US' as an example. It can be any language specifications in BCP 47
                // format.
                .setLanguageOption("en-US")
                // The service accepts several place IDs. We use only one here for demonstration.
                .addPlaceIds(placeId)
                .build());
    System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
    return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
  }
}
AddPerformanceMaxForTravelGoalsCampaign.java
      

private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
    long customerId, string placeId)
{
    // Get the TravelAssetSuggestionService client.
    TravelAssetSuggestionServiceClient travelAssetSuggestionService =
        client.GetService(Services.V17.TravelAssetSuggestionService);

    SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
    {
        CustomerId = customerId.ToString(),
        LanguageOption = "en-US",
    };

    request.PlaceIds.Add(placeId);

    SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
        request
    );

    Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
    return response.HotelAssetSuggestions[0];
}
AddPerformanceMaxForTravelGoalsCampaign.cs
      

private static function getHotelAssetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $placeId
): HotelAssetSuggestion {
    // Send a request to suggest assets to be created as an asset group for the Performance Max
    // for travel goals campaign.
    $travelAssetSuggestionServiceClient =
        $googleAdsClient->getTravelAssetSuggestionServiceClient();
    // Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
    $request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
    // The service accepts several place IDs. We use only one here for demonstration.
    $request->setPlaceIds([$placeId]);
    $response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
    printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
    return $response->getHotelAssetSuggestions()[0];
}
AddPerformanceMaxForTravelGoalsCampaign.php
      

def get_hotel_asset_suggestion(client, customer_id, place_id):
    """Returns hotel asset suggestion from TravelAssetsSuggestionService.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        place_id: a place ID identifying a place in the Google Places database.
    """
    request = client.get_type("SuggestTravelAssetsRequest")
    request.customer_id = customer_id
    # Uses 'en-US' as an example. It can be any language specifications in
    # BCP 47 format.
    request.language_option = "en-US"
    # In this example we only use a single place ID for the purpose of
    # demonstration, but it's possible to append more than one here if needed.
    request.place_ids.append(place_id)
    # Send a request to suggest assets to be created as an asset group for the
    # Performance Max for travel goals campaign.
    travel_asset_suggestion_service = client.get_service(
        "TravelAssetSuggestionService"
    )
    response = travel_asset_suggestion_service.suggest_travel_assets(
        request=request
    )
    print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")

    # Since we sent a single operation in the request, it's guaranteed that
    # there will only be a single item in the response.
    return response.hotel_asset_suggestions[0]
add_performance_max_for_travel_goals_campaign.py
      

def get_hotel_asset_suggestion(client, customer_id, place_id)
  response =
    client.service.travel_asset_suggestion.suggest_travel_assets(
      customer_id: customer_id,
      language_option: 'en-US',
      place_ids: [place_id]
    )

  response.hotel_asset_suggestions.first
end
add_performance_max_for_travel_goals_campaign.rb
      

sub get_hotel_asset_suggestion {
  my ($api_client, $customer_id, $place_id) = @_;

  # Send a request to suggest assets to be created as an asset group for the Performance Max
  # for travel goals campaign.
  my $suggest_travel_assets_response =
    $api_client->TravelAssetSuggestionService()->suggest_travel_assets({
      customerId => $customer_id,
      # Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
      languageOption => 'en-US',
      # The service accepts several place IDs. We use only one here for demonstration.
      placeIds => [$place_id],
    });

  printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
  return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
add_performance_max_for_travel_goals_campaign.pl
      

נקודות שצריך לשים לב אליהן:

• השיטה הזו פועלת כמיטב יכולתה, כך שייתכן שלא תקבלו הצעות.
• השירות עשוי לא להחזיר את כל הנכסים הנדרשים צריך ליצור קבוצת נכסים. במקרה כזה, אתם צריכים ליצור נכסים משלכם לעמוד בדרישות.

יצירת קמפיין למיקסום ביצועים על סמך קבוצת הנכסים והנכסים המוצעים

בגלל שזה סוג משנה של קמפיין למיקסום ביצועים, יש לו ביצועים בסיסיים מקסימום דרישות והגבלות, כמו הדרישות המינימליות לגבי נכסים והדרישה לא ניתן לשתף את תקציב הקמפיין.

באופן כללי, אפשר לבצע את רוב השלבים כדי ליצור קמפיין למיקסום הביצועים. אלה ההבדלים שכדאי לשים לב אליהם:

• כשיוצרים קמפיין צריך גם לציין את Campaign.hotel_property_asset_set לשם המשאב של קבוצת הנכסים שנוצרה השלב הראשון.

  Java

  private MutateOperation createCampaignOperation(
      long customerId, String hotelPropertyAssetSetResourceName) {
    Campaign performanceMaxCampaign =
        Campaign.newBuilder()
            .setName("Performance Max for travel goals campaign #" + getPrintableDateTime())
            // Sets the campaign status as PAUSED. The campaign is the only entity in
            // the mutate request that should have its status set.
            .setStatus(CampaignStatus.PAUSED)
            // All Performance Max campaigns have an advertising_channel_type of
            // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
            .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
            // To create a Performance Max for travel goals campaign, you need to set
            // `hotel_property_asset_set`.
            .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName)
            // Bidding strategy must be set directly on the campaign.
            // Setting a portfolio bidding strategy by resource name is not supported.
            // Max Conversion and Maximize Conversion Value are the only strategies
            // supported for Performance Max campaigns.
            // An optional ROAS (Return on Advertising Spend) can be set for
            // maximize_conversion_value. The ROAS value must be specified as a ratio in
            // the API. It is calculated by dividing "total value" by "total spend".
            // For more information on Maximize Conversion Value, see the support
            // article: http://support.google.com/google-ads/answer/7684216.
            // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
            .setMaximizeConversionValue(
                MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
            // Assigns the resource name with a temporary ID.
            .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID))
            // Sets the budget using the given budget resource name.
            .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
            // Optional fields.
            .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
            .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
            .build();
  
    return MutateOperation.newBuilder()
        .setCampaignOperation(
            CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
        .build();
  }
  AddPerformanceMaxForTravelGoalsCampaign.java
        

  C#‎

  private MutateOperation CreateCampaignOperation(long customerId,
      string hotelPropertyAssetSetResourceName)
  {
      Campaign performanceMaxCampaign = new Campaign
      {
          Name = "Performance Max for travel goals campaign #" +
              ExampleUtilities.GetRandomString(),
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          Status = CampaignStatus.Paused,
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
          // To create a Performance Max for travel goals campaign, you need to set
          // `hotel_property_asset_set`.
          HotelPropertyAssetSet = hotelPropertyAssetSetResourceName,
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          MaximizeConversionValue = new MaximizeConversionValue
          {
              TargetRoas = 3.5
          },
          // Assigns the resource name with a temporary ID.
          ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID),
          // Sets the budget using the given budget resource name.
          CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID)
      };
  
      return new MutateOperation
      {
          CampaignOperation = new CampaignOperation
          {
              Create = performanceMaxCampaign
          }
      };
  }
  AddPerformanceMaxForTravelGoalsCampaign.cs
        

  PHP

  private static function createCampaignOperation(
      int $customerId,
      string $hotelPropertyAssetSetResourceName
  ): MutateOperation {
      // Creates a mutate operation that creates a campaign.
      return new MutateOperation([
          'campaign_operation' => new CampaignOperation([
              'create' => new Campaign([
                  'name' => 'Performance Max for travel goals campaign #'
                      . Helper::getPrintableDatetime(),
                  // Assigns the resource name with a temporary ID.
                  'resource_name' => ResourceNames::forCampaign(
                      $customerId,
                      self::CAMPAIGN_TEMPORARY_ID
                  ),
                  // Sets the budget using the given budget resource name.
                  'campaign_budget' => ResourceNames::forCampaignBudget(
                      $customerId,
                      self::BUDGET_TEMPORARY_ID
                  ),
                  // The campaign is the only entity in the mutate request that should have its
                  // status set.
                  // Recommendation: Set the campaign to PAUSED when creating it to prevent
                  // the ads from immediately serving.
                  'status' => CampaignStatus::PAUSED,
                  // Performance Max campaigns have an advertising_channel_type of
                  // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                  'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,
  
                  // To create a Performance Max for travel goals campaign, you need to set
                  // `hotel_property_asset_set`.
                  'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName,
  
                  // Bidding strategy must be set directly on the campaign.
                  // Setting a portfolio bidding strategy by resource name is not supported.
                  // Max Conversion and Maximize Conversion Value are the only strategies
                  // supported for Performance Max campaigns.
                  // An optional ROAS (Return on Advertising Spend) can be set for
                  // maximize_conversion_value. The ROAS value must be specified as a ratio in
                  // the API. It is calculated by dividing "total value" by "total spend".
                  // For more information on Maximize Conversion Value, see the support
                  // article: https://support.google.com/google-ads/answer/7684216.
                  // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                  'maximize_conversion_value' => new MaximizeConversionValue([
                      'target_roas' => 3.5
                  ])
              ])
          ])
      ]);
  }
  AddPerformanceMaxForTravelGoalsCampaign.php
        

  Python

  def create_campaign_operation(
      client, customer_id, hotel_property_asset_set_resource_name
  ):
      """Creates a mutate operation that creates a new Performance Max campaign.
  
      Links the specified hotel property asset set to this campaign.
  
      A temporary ID will be assigned to this campaign budget so that it can be
      referenced by other objects being created in the same mutate request.
  
      Args:
          client: an initialized GoogleAdsClient instance.
          customer_id: a client customer ID.
          hotel_property_asset_set_resource_name: the resource name for a hotel
              property asset set.
  
      Returns:
          a MutateOperation message that creates a new Performance Max campaign.
      """
      googleads_service = client.get_service("GoogleAdsService")
      # Creates a mutate operation that creates a campaign.
      operation = client.get_type("MutateOperation")
      campaign = operation.campaign_operation.create
      campaign.name = (
          f"Performance Max for travel goals campaign #{get_printable_datetime}"
      )
      # Assigns the resource name with a temporary ID.
      campaign.resource_name = googleads_service.campaign_path(
          customer_id, CAMPAIGN_TEMPORARY_ID
      )
      # Sets the budget using the given budget resource name.
      campaign.campaign_budget = googleads_service.campaign_budget_path(
          customer_id, BUDGET_TEMPORARY_ID
      )
      # The campaign is the only entity in the mutate request that should have its
      # status set.
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving.
      campaign.status = client.enums.CampaignStatusEnum.PAUSED
      # Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      campaign.advertising_channel_type = (
          client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
      )
      # To create a Performance Max for travel goals campaign, you need to set
      # the `hotel_property_asset_set` field.
      campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: https://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      campaign.maximize_conversion_value.target_roas = 3.5
  
      return operation
  add_performance_max_for_travel_goals_campaign.py
        

  Ruby

  # Creates a MutateOperation that creates a new Performance Max campaign.
  #
  # A temporary ID will be assigned to this campaign so that it can
  # be referenced by other objects being created in the same Mutate request.
  def create_performance_max_campaign_operation(
    client,
    customer_id,
    hotel_property_asset_set_resource_name
  )
    client.operation.mutate do |m|
      m.campaign_operation =
        client.operation.create_resource.campaign do |c|
          c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}"
  
          # Set the campaign status as PAUSED. The campaign is the only entity in
          # the mutate request that should have its status set.
          c.status = :PAUSED
  
          # All Performance Max campaigns have an advertising_channel_type of
          # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          c.advertising_channel_type = :PERFORMANCE_MAX
  
          # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set
          c.hotel_property_asset_set = hotel_property_asset_set_resource_name
  
          # Bidding strategy must be set directly on the campaign.
          # Setting a portfolio bidding strategy by resource name is not supported.
          # Max Conversion and Maximize Conversion Value are the only strategies
          # supported for Performance Max campaigns.
          # An optional ROAS (Return on Advertising Spend) can be set for
          # maximize_conversion_value. The ROAS value must be specified as a ratio
          # in the API. It is calculated by dividing "total value" by "total spend".
          # For more information on Maximize Conversion Value, see the support
          # article: http://support.google.com/google-ads/answer/7684216.
          # A target_roas of 3.5 corresponds to a 350% return on ad spend.
          c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
          c.maximize_conversion_value =
            client.resource.maximize_conversion_value do |mcv|
              mcv.target_roas = 3.5
            end
  
          # Assign the resource name with a temporary ID.
          c.resource_name =
            client.path.campaign(
              customer_id,
              PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
            )
  
          # Set the budget using the given budget resource name.
          c.campaign_budget =
            client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
        end
    end
  end
  add_performance_max_for_travel_goals_campaign.rb
        

  Perl

  sub create_campaign_operation {
    my ($customer_id, $hotel_property_asset_set_resource_name) = @_;
  
    # Create a mutate operation that creates a campaign operation.
    return
      Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
      new({
        campaignOperation =>
          Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation
          ->new({
            create => Google::Ads::GoogleAds::V17::Resources::Campaign->new({
                # Assign the resource name with a temporary ID.
                resourceName =>
                  Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
                  $customer_id, CAMPAIGN_TEMPORARY_ID
                  ),
                name => "Performance Max for travel goals campaign #'" . uniqid(),
                # Set the budget using the given budget resource name.
                campaignBudget =>
                  Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget(
                  $customer_id, BUDGET_TEMPORARY_ID
                  ),
                # Set the campaign status as PAUSED. The campaign is the only entity in
                # the mutate request that should have its status set.
                status =>
                  Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
                # All Performance Max campaigns have an advertisingChannelType of
                # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
                advertisingChannelType => PERFORMANCE_MAX,
  
                # To create a Performance Max for travel goals campaign, you need to set
                # `hotelPropertyAssetSet`.
                hotelPropertyAssetSet => $hotel_property_asset_set_resource_name,
  
                # Bidding strategy must be set directly on the campaign.
                # Setting a portfolio bidding strategy by resource name is not supported.
                # Max Conversion and Max Conversion Value are the only strategies
                # supported for Performance Max campaigns.
                # An optional ROAS (Return on Advertising Spend) can be set for
                # maximizeConversionValue. The ROAS value must be specified as a ratio in
                # the API. It is calculated by dividing "total value" by "total spend".
                # For more information on Max Conversion Value, see the support article:
                # http://support.google.com/google-ads/answer/7684216.
                # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
                maximizeConversionValue =>
                  Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue->
                  new({
                    targetRoas => 3.5
                  })})})});
  }
  add_performance_max_for_travel_goals_campaign.pl
        

• במקום ליצור קבוצת נכסים מאפס, עכשיו אפשר להשתמש הצעה מ-TravelAssetSugestionService.SuggestTravelAssets כשיוצרים את קבוצת הנכסים. צריך להוסיף עוד נכסים כדי לעמוד הדרישות המינימליות לנכסים קמפיין למיקסום הביצועים אם הנכסים המוצעים לא מספיקים.

• אתם צריכים לקשר את כל הנכסים של המלון אל קבוצת נכסים שאתם יוצרים כדי להשתמש בקמפיינים למיקסום הביצועים לענף התיירות והאירוח. בלי הקישורים האלה, הקמפיין יהיה קמפיין רגיל למיקסום הביצועים .

  Java

  // Link the previously created hotel property asset to the asset group. In the real-world
  // scenario, you'd need to do this step several times for each hotel property asset.
  AssetGroupAsset hotelProperyAssetGroupAsset =
      AssetGroupAsset.newBuilder()
          .setAsset(hotelPropertyAssetResourceName)
          .setAssetGroup(assetGroupResourceName)
          .setFieldType(AssetFieldType.HOTEL_PROPERTY)
          .build();
  // Adds an operation to link the hotel property asset to the asset group.
  mutateOperations.add(
      MutateOperation.newBuilder()
          .setAssetGroupAssetOperation(
              AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset))
          .build());
  AddPerformanceMaxForTravelGoalsCampaign.java
        

  C#‎

  // Link the previously created hotel property asset to the asset group. In the
  // real-world scenario, you'd need to do this step several times for each hotel property
  // asset.
  AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset
  {
      Asset = hotelPropertyAssetResourceName,
      AssetGroup = assetGroupResourceName,
      FieldType = AssetFieldType.HotelProperty
  };
  
  // Adds an operation to link the hotel property asset to the asset group.
  mutateOperations.Add(new MutateOperation
  {
      AssetGroupAssetOperation = new AssetGroupAssetOperation
      {
          Create = hotelPropertyAssetGroupAsset
      }
  });
  AddPerformanceMaxForTravelGoalsCampaign.cs
        

  PHP

  // Link the previously created hotel property asset to the asset group. In the real-world
  // scenario, you'd need to do this step several times for each hotel property asset.
  $operations[] = new MutateOperation([
      'asset_group_asset_operation' => new AssetGroupAssetOperation([
          'create' => new AssetGroupAsset([
              'asset' => $hotelPropertyAssetResourceName,
              'asset_group' => $assetGroupResourceName,
              'field_type' => AssetFieldType::HOTEL_PROPERTY
          ])
      ])
  ]);
  AddPerformanceMaxForTravelGoalsCampaign.php
        

  Python

  # Link the previously created hotel property asset to the asset group. If
  # there are multiple assets, these steps to create a new operation need to
  # be performed for each asset.
  asset_group_asset_mutate_operation = client.get_type("MutateOperation")
  asset_group_asset = (
      asset_group_asset_mutate_operation.asset_group_asset_operation.create
  )
  asset_group_asset.asset = hotel_property_asset_resource_name
  asset_group_asset.asset_group = asset_group_resource_name
  asset_group_asset.field_type = (
      client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY
  )
  operations.append(asset_group_asset_mutate_operation)
  add_performance_max_for_travel_goals_campaign.py
        

  Ruby

  # Link the previously created hotel property asset to the asset group.
  # In the real-world scenario, you'd need to do this step several times for
  # each hotel property asset.
  operations << client.operation.mutate do |m|
    m.asset_group_asset_operation =
      client.operation.create_resource.asset_group_asset do |aga|
        aga.field_type = :HOTEL_PROPERTY
        aga.asset_group =
          client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID)
        aga.asset = hotel_property_asset_resource_name
      end
  end
  add_performance_max_for_travel_goals_campaign.rb
        

  Perl

  # Link the previously created hotel property asset to the asset group. In the real-world
  # scenario, you'd need to do this step several times for each hotel property asset.
  push @$operations,
    Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupAssetOperation =>
        Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
        ->new({
          create =>
            Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
              asset      => $hotel_property_asset_resource_name,
              assetGroup => $asset_group_resource_name,
              fieldType  => HOTEL_PROPERTY
            })})});
  add_performance_max_for_travel_goals_campaign.pl