여행 목표 달성을 위한 실적 최대화 캠페인 캠페인을 통해 Google 서비스 전반에 게재되는 호텔 숙박 시설에 대한 광고를 만들 수 있음 검색, 디스플레이, 동영상, 디스커버 등의 채널이 포함됩니다. 다음과 같은 혜택도 제공됩니다. 채널 전반에 걸친 자동 예산 할당, 최종 URL 확장, 증가함 Google 검색의 광고 노출 범위, 확장 소재로 만들 수 있는 확장 소재에 대한 추천 그룹을 만들 수 있습니다.
호텔 광고와 달리 Hotel Center를 이용하고 계정을 여행 목표 달성을 위한 실적 최대화 캠페인
여행 목표 달성을 위한 실적 최대화 캠페인 만들기
여행 목표 달성을 위한 실적 최대화 캠페인을 만드는 단계는 다음과 같습니다. 다음과 같습니다.
- 애셋 세트, 모든 호텔 숙박 시설의 애셋, 애셋 세트를 만듭니다. 생성된 애셋 세트와 애셋을 연결합니다.
- (권장) 애셋 그룹을 만드는 데 사용할 수 있는 추천 확장 소재 확인하기
- 애셋 세트와 추천 애셋을 사용하여 실적 최대화 캠페인을 만듭니다. 저작물을 참조하세요.
호텔 숙박 시설의 애셋 항목 만들기
설정을 통해
HOTEL_PROPERTY유형의 호텔 숙박 시설 애셋 조합 만들기 다음으로AssetSet.typeAssetSetType.HOTEL_PROPERTY입니다. 이후 단계에서 생성된 애셋 세트의 리소스 이름을 사용합니다.자바
private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) { // Creates an asset set operation for a hotel property asset set. AssetSetOperation assetSetOperation = AssetSetOperation.newBuilder() .setCreate( AssetSet.newBuilder() .setName( "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime()) .setType(AssetSetType.HOTEL_PROPERTY)) .build(); try (AssetSetServiceClient assetSetServiceClient = googleAdsClient.getLatestVersion().createAssetSetServiceClient()) { MutateAssetSetsResponse mutateAssetSetsResponse = assetSetServiceClient.mutateAssetSets( Long.toString(customerId), ImmutableList.of(assetSetOperation)); String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName(); System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName); return assetSetResourceName; } }C#
private string CreateHotelAssetSet(GoogleAdsClient client, long customerId) { AssetSetOperation operation = new AssetSetOperation() { Create = new AssetSet { Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(), Type = AssetSetType.HotelProperty } }; AssetSetServiceClient assetSetService = client.GetService(Services.V17.AssetSetService); MutateAssetSetsResponse response = assetSetService.MutateAssetSets( customerId.ToString(), new List<AssetSetOperation> { operation } ); string assetResourceName = response.Results[0].ResourceName; Console.WriteLine($"Created an asset set with resource name: {assetResourceName}"); return assetResourceName; }PHP
private static function createHotelAssetSet( GoogleAdsClient $googleAdsClient, int $customerId ): string { // Creates an asset set operation for a hotel property asset set. $assetSetOperation = new AssetSetOperation([ // Creates a hotel property asset set. 'create' => new AssetSet([ 'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(), 'type' => AssetSetType::HOTEL_PROPERTY ]) ]); // Issues a mutate request to add a hotel asset set and prints its information. $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient(); $response = $assetSetServiceClient->mutateAssetSets( MutateAssetSetsRequest::build($customerId, [$assetSetOperation]) ); $assetSetResourceName = $response->getResults()[0]->getResourceName(); printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL); return $assetSetResourceName; }Python
def create_hotel_asset_set(client, customer_id): """Creates a hotel property asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: the created hotel property asset set's resource name. """ # Creates an asset set operation for a hotel property asset set. operation = client.get_type("AssetSetOperation") # Creates a hotel property asset set. asset_set = operation.create asset_set.name = f"My hotel property asset set #{get_printable_datetime()}" asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY # Issues a mutate request to add a hotel asset set. asset_set_service = client.get_service("AssetSetService") response = asset_set_service.mutate_asset_sets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Created an asset set with resource name: '{resource_name}'") return resource_nameRuby
# Creates a hotel property asset set. def create_hotel_asset_set(client, customer_id) operation = client.operation.create_resource.asset_set do |asset_set| asset_set.name = "My Hotel propery asset set #{Time.now}" asset_set.type = :HOTEL_PROPERTY end # Sends the mutate request. response = client.service.asset_set.mutate_asset_sets( customer_id: customer_id, operations: [operation] ) # Prints some information about the response. response.results.first.resource_name endPerl
sub create_hotel_asset_set { my ($api_client, $customer_id) = @_; my $asset_set_operation = Google::Ads::GoogleAds::V17::Services::AssetSetService::AssetSetOperation-> new({ # Creates a hotel property asset set. create => Google::Ads::GoogleAds::V17::Resources::AssetSet->new({ name => 'My Hotel propery asset set #' . uniqid(), type => HOTEL_PROPERTY })}); # Issues a mutate request to add a hotel asset set and prints its information. my $response = $api_client->AssetSetService()->mutate({ customerId => $customer_id, operations => [$asset_set_operation]}); my $asset_set_resource_name = $response->{results}[0]{resourceName}; printf "Created an asset set with resource name: '%s'.\n", $asset_set_resource_name; return $asset_set_resource_name; }각 호텔 숙박 시설에 대해 다음을 수행합니다.
다음 설정으로 애셋 만들기
Asset.hotel_property_asset드림 대상HotelPropertyAsset이 코드 예에서는 편의상 호텔 숙박 시설 애셋을 하나만 만듭니다.
다음 필터의
place_id설정: 호텔의 장소 ID에HotelPropertyAsset객체를 만들었습니다. 속성 장소 ID는 Google에서 장소를 식별하는 고유 ID 지도를 탭합니다. 다음을 사용하여 속성을 조회할 수 있습니다. 장소 ID 찾기를 사용할 수 있습니다.위 애셋 세트를 다음 방법으로 저작물과 연결할 애셋 세트 애셋을 만듭니다. 새
AssetSetAsset만들기 및asset_set를 생성된 애셋 세트의 리소스 이름으로 설정합니다. 생성된 호텔 숙박 시설 애셋의 리소스 이름에asset를 추가합니다.
자바
private String createHotelAsset( GoogleAdsClient googleAdsClient, long customerId, String placeId, String hotelPropertyAssetSetResourceName) { // Uses the GoogleAdService to create an asset and asset set asset in a single request. List<MutateOperation> mutateOperations = new ArrayList<>(); String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. Asset hotelPropertyAsset = Asset.newBuilder() .setResourceName(assetResourceName) .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId)) .build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset)) .build()); // Creates a mutate operation for an asset set asset. AssetSetAsset assetSetAsset = AssetSetAsset.newBuilder() .setAsset(assetResourceName) .setAssetSet(hotelPropertyAssetSetResourceName) .build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset)) .build()); // Issues a mutate request to create all entities. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { MutateGoogleAdsResponse mutateGoogleAdsResponse = googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations); System.out.println("Created the following entities for the hotel asset:"); printResponseDetails(mutateGoogleAdsResponse); // Returns the created asset resource name, which will be used later to create an asset // group. Other resource names are not used later. return mutateGoogleAdsResponse .getMutateOperationResponses(0) .getAssetResult() .getResourceName(); } }C#
private string CreateHotelAsset( GoogleAdsClient client, long customerId, string placeId, string hotelPropertyAssetSetResourceName) { // Uses the GoogleAdService to create an asset and asset set asset in a single request. List<MutateOperation> mutateOperations = new List<MutateOperation>(); string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. Asset hotelPropertyAsset = new Asset() { ResourceName = assetResourceName, HotelPropertyAsset = new HotelPropertyAsset { PlaceId = placeId } }; mutateOperations.Add(new MutateOperation { AssetOperation = new AssetOperation { Create = hotelPropertyAsset } }); // Creates a mutate operation for an asset set asset. AssetSetAsset assetSetAsset = new AssetSetAsset { Asset = assetResourceName, AssetSet = hotelPropertyAssetSetResourceName }; mutateOperations.Add(new MutateOperation { AssetSetAssetOperation = new AssetSetAssetOperation { Create = assetSetAsset } }); // Issues a mutate request to create all entities. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V17.GoogleAdsService); MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations); Console.WriteLine("Created the following entities for the hotel asset:"); PrintResponseDetails(response); return response.MutateOperationResponses[0].AssetResult.ResourceName; }PHP
private static function createHotelAsset( GoogleAdsClient $googleAdsClient, int $customerId, string $placeId, string $assetSetResourceName ): string { // We use the GoogleAdService to create an asset and asset set asset in a single // request. $operations = []; $assetResourceName = ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. $operations[] = new MutateOperation([ 'asset_operation' => new AssetOperation([ // Creates a hotel property asset. 'create' => new Asset([ 'resource_name' => $assetResourceName, // Creates a hotel property asset for the place ID. 'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]), ]) ]) ]); // Creates a mutate operation for an asset set asset. $operations[] = new MutateOperation([ 'asset_set_asset_operation' => new AssetSetAssetOperation([ // Creates an asset set asset. 'create' => new AssetSetAsset([ 'asset' => $assetResourceName, 'asset_set' => $assetSetResourceName ]) ]) ]); // Issues a mutate request to create all entities. $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient(); /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */ $mutateGoogleAdsResponse = $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations)); print "Created the following entities for the hotel asset:" . PHP_EOL; self::printResponseDetails($mutateGoogleAdsResponse); // Returns the created asset resource name, which will be used later to create an asset // group. Other resource names are not used later. return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult() ->getResourceName(); }Python
def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name): """Creates a hotel property asset using the specified place ID. The place ID must belong to a hotel property. Then, links it to the specified asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. place_id: a place ID identifying a place in the Google Places database. asset_set_resource_name: an asset set resource name Returns: the created hotel property asset's resource name. """ # We use the GoogleAdService to create an asset and asset set asset in a # single request. googleads_service = client.get_service("GoogleAdsService") asset_resource_name = googleads_service.asset_path( customer_id, ASSET_TEMPORARY_ID ) # Creates a mutate operation for a hotel property asset. asset_mutate_operation = client.get_type("MutateOperation") # Creates a hotel property asset. asset = asset_mutate_operation.asset_operation.create asset.resource_name = asset_resource_name # Creates a hotel property asset for the place ID. asset.hotel_property_asset.place_id = place_id # Creates a mutate operation for an asset set asset. asset_set_asset_mutate_operation = client.get_type("MutateOperation") # Creates an asset set asset. asset_set_asset = ( asset_set_asset_mutate_operation.asset_set_asset_operation.create ) asset_set_asset.asset = asset_resource_name asset_set_asset.asset_set = asset_set_resource_name # Issues a mutate request to create all entities. response = googleads_service.mutate( customer_id=customer_id, mutate_operations=[ asset_mutate_operation, asset_set_asset_mutate_operation, ], ) print("Created the following entities for the hotel asset:") print_response_details(response) return response.mutate_operation_responses[0].asset_result.resource_nameRuby
# Creates a hotel property asset using the specified place ID. # The place ID must belong to a hotel property. Then, links it to the # specified asset set. # See https://developers.google.com/places/web-service/place-id to search for a # hotel place ID. def create_hotel_asset( client, customer_id, place_id, hotel_property_asset_set_resource_name ) asset_operation = client.operation.create_resource.asset do |asset| asset.name = 'Ad Media Bundle' asset.hotel_property_asset = client.resource.hotel_property_asset do |hotel_asset| hotel_asset.place_id = place_id end end # Send the mutate request. response = client.service.asset.mutate_assets( customer_id: customer_id, operations: [asset_operation] ) asset_resource_name = response.results.first.resource_name # Creates a mutate operation for an asset set asset. asset_set_asset_operation = client.operation.create_resource.asset_set_asset do |asa| asa.asset = asset_resource_name asa.asset_set = hotel_property_asset_set_resource_name end # Sends the mutate request. response = client.service.asset_set_asset.mutate_asset_set_assets( customer_id: customer_id, operations: [asset_set_asset_operation] ) asset_resource_name endPerl
sub create_hotel_asset { my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_; # We use the GoogleAdService to create an asset and asset set asset in a single request. my $operations = []; my $asset_resource_name = Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset($customer_id, ASSET_TEMPORARY_ID); # Create a mutate operation for a hotel property asset. push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ assetOperation => Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation-> new({ create => Google::Ads::GoogleAds::V17::Resources::Asset->new({ resourceName => $asset_resource_name, hotelPropertyAsset => Google::Ads::GoogleAds::V17::Common::HotelPropertyAsset->new({ placeId => $place_id })})})}); # Create a mutate operation for an asset set asset. push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ assetSetAssetOperation => Google::Ads::GoogleAds::V17::Services::AssetSetAssetService::AssetSetAssetOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::AssetSetAsset->new({ asset => $asset_resource_name, assetSet => $asset_set_resource_name })})}); # Issue a mutate request to create all entities. my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({ customerId => $customer_id, mutateOperations => $operations }); printf "Created the following entities for the hotel asset:\n"; print_response_details($mutate_google_ads_response); # Return the created asset resource name, which will be used later to create an asset # group. Other resource names are not used later. return $mutate_google_ads_response->{mutateOperationResponses}[0] {assetResult}{resourceName}; }
애셋 그룹을 만드는 데 사용할 수 있는 추천 애셋을 받습니다.
이때
TravelAssetSugestionService.SuggestTravelAssets 드림
호텔 숙박 시설에 대한 추천 확장 소재를 가져옵니다. 추천을 받으면
다음 단계에서 이를 사용하여 애셋 그룹에 확장 소재를 만들 수 있습니다.
자바
private HotelAssetSuggestion getHotelAssetSuggestion(
GoogleAdsClient googleAdsClient, long customerId, String placeId) {
try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
// Sends a request to suggest assets to be created as an asset group for the Performance Max
// for travel goals campaign.
SuggestTravelAssetsResponse suggestTravelAssetsResponse =
travelAssetSuggestionServiceClient.suggestTravelAssets(
SuggestTravelAssetsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
// Uses 'en-US' as an example. It can be any language specifications in BCP 47
// format.
.setLanguageOption("en-US")
// The service accepts several place IDs. We use only one here for demonstration.
.addPlaceIds(placeId)
.build());
System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
}
}
C#
private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
long customerId, string placeId)
{
// Get the TravelAssetSuggestionService client.
TravelAssetSuggestionServiceClient travelAssetSuggestionService =
client.GetService(Services.V17.TravelAssetSuggestionService);
SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
{
CustomerId = customerId.ToString(),
LanguageOption = "en-US",
};
request.PlaceIds.Add(placeId);
SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
request
);
Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
return response.HotelAssetSuggestions[0];
}
PHP
private static function getHotelAssetSuggestion(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $placeId
): HotelAssetSuggestion {
// Send a request to suggest assets to be created as an asset group for the Performance Max
// for travel goals campaign.
$travelAssetSuggestionServiceClient =
$googleAdsClient->getTravelAssetSuggestionServiceClient();
// Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
$request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
// The service accepts several place IDs. We use only one here for demonstration.
$request->setPlaceIds([$placeId]);
$response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
return $response->getHotelAssetSuggestions()[0];
}
Python
def get_hotel_asset_suggestion(client, customer_id, place_id):
"""Returns hotel asset suggestion from TravelAssetsSuggestionService.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
place_id: a place ID identifying a place in the Google Places database.
"""
request = client.get_type("SuggestTravelAssetsRequest")
request.customer_id = customer_id
# Uses 'en-US' as an example. It can be any language specifications in
# BCP 47 format.
request.language_option = "en-US"
# In this example we only use a single place ID for the purpose of
# demonstration, but it's possible to append more than one here if needed.
request.place_ids.append(place_id)
# Send a request to suggest assets to be created as an asset group for the
# Performance Max for travel goals campaign.
travel_asset_suggestion_service = client.get_service(
"TravelAssetSuggestionService"
)
response = travel_asset_suggestion_service.suggest_travel_assets(
request=request
)
print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")
# Since we sent a single operation in the request, it's guaranteed that
# there will only be a single item in the response.
return response.hotel_asset_suggestions[0]
Ruby
def get_hotel_asset_suggestion(client, customer_id, place_id)
response =
client.service.travel_asset_suggestion.suggest_travel_assets(
customer_id: customer_id,
language_option: 'en-US',
place_ids: [place_id]
)
response.hotel_asset_suggestions.first
end
Perl
sub get_hotel_asset_suggestion {
my ($api_client, $customer_id, $place_id) = @_;
# Send a request to suggest assets to be created as an asset group for the Performance Max
# for travel goals campaign.
my $suggest_travel_assets_response =
$api_client->TravelAssetSuggestionService()->suggest_travel_assets({
customerId => $customer_id,
# Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
languageOption => 'en-US',
# The service accepts several place IDs. We use only one here for demonstration.
placeIds => [$place_id],
});
printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
주의사항
- 이 방법은 최선의 방식으로 작동하므로 있습니다.
- 서비스가 아닙니다 필요한 애셋 애셋 그룹을 만들어야 합니다 이 경우 자체 애셋을 만들어 요건을 충족하는지 확인해야 합니다
애셋 세트와 추천 애셋을 사용하여 실적 최대화 캠페인 만들기
실적 최대화 캠페인의 하위유형이므로 기본적인 실적이 있습니다. 최대 요구사항 및 제한사항 최소 애셋 요건 PersistentVolume 사용을 위해 캠페인 예산을 공유할 수 없습니다.
일반적으로 대부분의 단계에 따라 실적 최대화 캠페인 만들기 주목해야 할 차이점은 다음과 같습니다.
캠페인을 만들 때
Campaign.hotel_property_asset_set드림 생성된 애셋 세트의 리소스 이름에 첫 번째 단계입니다.자바
private MutateOperation createCampaignOperation( long customerId, String hotelPropertyAssetSetResourceName) { Campaign performanceMaxCampaign = Campaign.newBuilder() .setName("Performance Max for travel goals campaign #" + getPrintableDateTime()) // Sets the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. .setStatus(CampaignStatus.PAUSED) // All Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX) // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName) // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: http://support.google.com/google-ads/answer/7684216. // A targetRoas of 3.5 corresponds to a 350% return on ad spend. .setMaximizeConversionValue( MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build()) // Assigns the resource name with a temporary ID. .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID)) // Sets the budget using the given budget resource name. .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID)) // Optional fields. .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd")) .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd")) .build(); return MutateOperation.newBuilder() .setCampaignOperation( CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build()) .build(); }C#
private MutateOperation CreateCampaignOperation(long customerId, string hotelPropertyAssetSetResourceName) { Campaign performanceMaxCampaign = new Campaign { Name = "Performance Max for travel goals campaign #" + ExampleUtilities.GetRandomString(), // Sets the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. Status = CampaignStatus.Paused, // All Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. AdvertisingChannelType = AdvertisingChannelType.PerformanceMax, // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. HotelPropertyAssetSet = hotelPropertyAssetSetResourceName, // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: http://support.google.com/google-ads/answer/7684216. // A targetRoas of 3.5 corresponds to a 350% return on ad spend. MaximizeConversionValue = new MaximizeConversionValue { TargetRoas = 3.5 }, // Assigns the resource name with a temporary ID. ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID), // Sets the budget using the given budget resource name. CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID) }; return new MutateOperation { CampaignOperation = new CampaignOperation { Create = performanceMaxCampaign } }; }PHP
private static function createCampaignOperation( int $customerId, string $hotelPropertyAssetSetResourceName ): MutateOperation { // Creates a mutate operation that creates a campaign. return new MutateOperation([ 'campaign_operation' => new CampaignOperation([ 'create' => new Campaign([ 'name' => 'Performance Max for travel goals campaign #' . Helper::getPrintableDatetime(), // Assigns the resource name with a temporary ID. 'resource_name' => ResourceNames::forCampaign( $customerId, self::CAMPAIGN_TEMPORARY_ID ), // Sets the budget using the given budget resource name. 'campaign_budget' => ResourceNames::forCampaignBudget( $customerId, self::BUDGET_TEMPORARY_ID ), // The campaign is the only entity in the mutate request that should have its // status set. // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. 'status' => CampaignStatus::PAUSED, // Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. 'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX, // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. 'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName, // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: https://support.google.com/google-ads/answer/7684216. // A target_roas of 3.5 corresponds to a 350% return on ad spend. 'maximize_conversion_value' => new MaximizeConversionValue([ 'target_roas' => 3.5 ]) ]) ]) ]); }Python
def create_campaign_operation( client, customer_id, hotel_property_asset_set_resource_name ): """Creates a mutate operation that creates a new Performance Max campaign. Links the specified hotel property asset set to this campaign. A temporary ID will be assigned to this campaign budget so that it can be referenced by other objects being created in the same mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. hotel_property_asset_set_resource_name: the resource name for a hotel property asset set. Returns: a MutateOperation message that creates a new Performance Max campaign. """ googleads_service = client.get_service("GoogleAdsService") # Creates a mutate operation that creates a campaign. operation = client.get_type("MutateOperation") campaign = operation.campaign_operation.create campaign.name = ( f"Performance Max for travel goals campaign #{get_printable_datetime}" ) # Assigns the resource name with a temporary ID. campaign.resource_name = googleads_service.campaign_path( customer_id, CAMPAIGN_TEMPORARY_ID ) # Sets the budget using the given budget resource name. campaign.campaign_budget = googleads_service.campaign_budget_path( customer_id, BUDGET_TEMPORARY_ID ) # The campaign is the only entity in the mutate request that should have its # status set. # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX ) # To create a Performance Max for travel goals campaign, you need to set # the `hotel_property_asset_set` field. campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: https://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. campaign.maximize_conversion_value.target_roas = 3.5 return operationRuby
# Creates a MutateOperation that creates a new Performance Max campaign. # # A temporary ID will be assigned to this campaign so that it can # be referenced by other objects being created in the same Mutate request. def create_performance_max_campaign_operation( client, customer_id, hotel_property_asset_set_resource_name ) client.operation.mutate do |m| m.campaign_operation = client.operation.create_resource.campaign do |c| c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}" # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. c.status = :PAUSED # All Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. c.advertising_channel_type = :PERFORMANCE_MAX # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set c.hotel_property_asset_set = hotel_property_asset_set_resource_name # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio # in the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: http://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv| mcv.target_roas = 3.5 end # Assign the resource name with a temporary ID. c.resource_name = client.path.campaign( customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the budget using the given budget resource name. c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID) end end endPerl
sub create_campaign_operation { my ($customer_id, $hotel_property_asset_set_resource_name) = @_; # Create a mutate operation that creates a campaign operation. return Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ campaignOperation => Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::Campaign->new({ # Assign the resource name with a temporary ID. resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, CAMPAIGN_TEMPORARY_ID ), name => "Performance Max for travel goals campaign #'" . uniqid(), # Set the budget using the given budget resource name. campaignBudget => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget( $customer_id, BUDGET_TEMPORARY_ID ), # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED, # All Performance Max campaigns have an advertisingChannelType of # PERFORMANCE_MAX. The advertisingChannelSubType should not be set. advertisingChannelType => PERFORMANCE_MAX, # To create a Performance Max for travel goals campaign, you need to set # `hotelPropertyAssetSet`. hotelPropertyAssetSet => $hotel_property_asset_set_resource_name, # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Max Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximizeConversionValue. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Max Conversion Value, see the support article: # http://support.google.com/google-ads/answer/7684216. # A targetRoas of 3.5 corresponds to a 350% return on ad spend. maximizeConversionValue => Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue-> new({ targetRoas => 3.5 })})})}); }애셋 그룹을 처음부터 만드는 대신 이제
TravelAssetSugestionService.SuggestTravelAssets님의 추천 애셋 그룹을 만들 때 사용됩니다. 요건을 충족하려면 애셋을 더 추가해야 합니다. 최소 애셋 요건 추천 애셋이 충분하지 않은 경우 실적 최대화 캠페인모든 호텔 숙박 시설 애셋을 여행 목표 달성을 위한 실적 최대화 캠페인을 경험하기 위해 만드는 애셋 그룹 이러한 링크가 없으면 캠페인은 일반 실적 최대화 캠페인으로 운영됩니다. 확인할 수 있습니다.
자바
// Link the previously created hotel property asset to the asset group. In the real-world // scenario, you'd need to do this step several times for each hotel property asset. AssetGroupAsset hotelProperyAssetGroupAsset = AssetGroupAsset.newBuilder() .setAsset(hotelPropertyAssetResourceName) .setAssetGroup(assetGroupResourceName) .setFieldType(AssetFieldType.HOTEL_PROPERTY) .build(); // Adds an operation to link the hotel property asset to the asset group. mutateOperations.add( MutateOperation.newBuilder() .setAssetGroupAssetOperation( AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset)) .build());C#
// Link the previously created hotel property asset to the asset group. In the // real-world scenario, you'd need to do this step several times for each hotel property // asset. AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset { Asset = hotelPropertyAssetResourceName, AssetGroup = assetGroupResourceName, FieldType = AssetFieldType.HotelProperty }; // Adds an operation to link the hotel property asset to the asset group. mutateOperations.Add(new MutateOperation { AssetGroupAssetOperation = new AssetGroupAssetOperation { Create = hotelPropertyAssetGroupAsset } });PHP
// Link the previously created hotel property asset to the asset group. In the real-world // scenario, you'd need to do this step several times for each hotel property asset. $operations[] = new MutateOperation([ 'asset_group_asset_operation' => new AssetGroupAssetOperation([ 'create' => new AssetGroupAsset([ 'asset' => $hotelPropertyAssetResourceName, 'asset_group' => $assetGroupResourceName, 'field_type' => AssetFieldType::HOTEL_PROPERTY ]) ]) ]);Python
# Link the previously created hotel property asset to the asset group. If # there are multiple assets, these steps to create a new operation need to # be performed for each asset. asset_group_asset_mutate_operation = client.get_type("MutateOperation") asset_group_asset = ( asset_group_asset_mutate_operation.asset_group_asset_operation.create ) asset_group_asset.asset = hotel_property_asset_resource_name asset_group_asset.asset_group = asset_group_resource_name asset_group_asset.field_type = ( client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY ) operations.append(asset_group_asset_mutate_operation)Ruby
# Link the previously created hotel property asset to the asset group. # In the real-world scenario, you'd need to do this step several times for # each hotel property asset. operations << client.operation.mutate do |m| m.asset_group_asset_operation = client.operation.create_resource.asset_group_asset do |aga| aga.field_type = :HOTEL_PROPERTY aga.asset_group = client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID) aga.asset = hotel_property_asset_resource_name end endPerl
# Link the previously created hotel property asset to the asset group. In the real-world # scenario, you'd need to do this step several times for each hotel property asset. push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ assetGroupAssetOperation => Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({ asset => $hotel_property_asset_resource_name, assetGroup => $asset_group_resource_name, fieldType => HOTEL_PROPERTY })})});