Campañas de máximo rendimiento para objetivos de viaje las campañas te permiten crear anuncios para propiedades de hoteles que se publican en Google como la Búsqueda, Display, Video y Descubre. Los beneficios también incluyen asignación automática de presupuesto en todos los canales, expansión de la URL final, aumento cobertura de anuncios en la Búsqueda y sugerencias de recursos para crear como recursos de hoteles para cada propiedad de hotel.
A diferencia de los Anuncios de hoteles, no necesitas tienen acceso a una cuenta de Hotel Center cuenta para usar Campañas de máximo rendimiento para objetivos de viaje.
Crea una campaña de máximo rendimiento para objetivos de viaje
Los pasos para crear una campaña de máximo rendimiento para objetivos de viaje son los siguientes: sigue:
- Cree un conjunto de recursos y recursos para todas sus propiedades de hotel y un conjunto de recursos recursos para vincular el conjunto de recursos creado y los recursos.
- (Recomendado) Obtén sugerencias de recursos que puedes usar para crear un grupo de recursos.
- Crea una campaña de máximo rendimiento con el conjunto de recursos y los recursos sugeridos recursos.
Crea entidades de recursos para tus propiedades de hoteles
Crear un conjunto de recursos de propiedad de hotel de tipo
HOTEL_PROPERTYpor configuraciónAssetSet.typeaAssetSetType.HOTEL_PROPERTYEn los pasos posteriores, usarás el nombre del recurso del conjunto de recursos creado.Java
private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) { // Creates an asset set operation for a hotel property asset set. AssetSetOperation assetSetOperation = AssetSetOperation.newBuilder() .setCreate( AssetSet.newBuilder() .setName( "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime()) .setType(AssetSetType.HOTEL_PROPERTY)) .build(); try (AssetSetServiceClient assetSetServiceClient = googleAdsClient.getLatestVersion().createAssetSetServiceClient()) { MutateAssetSetsResponse mutateAssetSetsResponse = assetSetServiceClient.mutateAssetSets( Long.toString(customerId), ImmutableList.of(assetSetOperation)); String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName(); System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName); return assetSetResourceName; } }C#
private string CreateHotelAssetSet(GoogleAdsClient client, long customerId) { AssetSetOperation operation = new AssetSetOperation() { Create = new AssetSet { Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(), Type = AssetSetType.HotelProperty } }; AssetSetServiceClient assetSetService = client.GetService(Services.V17.AssetSetService); MutateAssetSetsResponse response = assetSetService.MutateAssetSets( customerId.ToString(), new List<AssetSetOperation> { operation } ); string assetResourceName = response.Results[0].ResourceName; Console.WriteLine($"Created an asset set with resource name: {assetResourceName}"); return assetResourceName; }PHP
private static function createHotelAssetSet( GoogleAdsClient $googleAdsClient, int $customerId ): string { // Creates an asset set operation for a hotel property asset set. $assetSetOperation = new AssetSetOperation([ // Creates a hotel property asset set. 'create' => new AssetSet([ 'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(), 'type' => AssetSetType::HOTEL_PROPERTY ]) ]); // Issues a mutate request to add a hotel asset set and prints its information. $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient(); $response = $assetSetServiceClient->mutateAssetSets( MutateAssetSetsRequest::build($customerId, [$assetSetOperation]) ); $assetSetResourceName = $response->getResults()[0]->getResourceName(); printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL); return $assetSetResourceName; }Python
def create_hotel_asset_set(client, customer_id): """Creates a hotel property asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: the created hotel property asset set's resource name. """ # Creates an asset set operation for a hotel property asset set. operation = client.get_type("AssetSetOperation") # Creates a hotel property asset set. asset_set = operation.create asset_set.name = f"My hotel property asset set #{get_printable_datetime()}" asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY # Issues a mutate request to add a hotel asset set. asset_set_service = client.get_service("AssetSetService") response = asset_set_service.mutate_asset_sets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Created an asset set with resource name: '{resource_name}'") return resource_nameRita
# Creates a hotel property asset set. def create_hotel_asset_set(client, customer_id) operation = client.operation.create_resource.asset_set do |asset_set| asset_set.name = "My Hotel propery asset set #{Time.now}" asset_set.type = :HOTEL_PROPERTY end # Sends the mutate request. response = client.service.asset_set.mutate_asset_sets( customer_id: customer_id, operations: [operation] ) # Prints some information about the response. response.results.first.resource_name endPerl
sub create_hotel_asset_set { my ($api_client, $customer_id) = @_; my $asset_set_operation = Google::Ads::GoogleAds::V17::Services::AssetSetService::AssetSetOperation-> new({ # Creates a hotel property asset set. create => Google::Ads::GoogleAds::V17::Resources::AssetSet->new({ name => 'My Hotel propery asset set #' . uniqid(), type => HOTEL_PROPERTY })}); # Issues a mutate request to add a hotel asset set and prints its information. my $response = $api_client->AssetSetService()->mutate({ customerId => $customer_id, operations => [$asset_set_operation]}); my $asset_set_resource_name = $response->{results}[0]{resourceName}; printf "Created an asset set with resource name: '%s'.\n", $asset_set_resource_name; return $asset_set_resource_name; }Para cada una de tus propiedades de hoteles, haz lo siguiente:
Crear un recurso por configuración
Asset.hotel_property_asseta un objeto deHotelPropertyAssetPara simplificar, nuestro ejemplo de código crea solo un recurso de propiedad de hotel.
Establece
place_idde Se creó el objetoHotelPropertyAssetpara el ID de lugar del hotel propiedad. El ID de lugar es un ID único que identifica un lugar en Google Maps Puedes buscar tu propiedad con la buscador de ID de lugar.Crea un recurso de conjunto de recursos para vincular el conjunto de recursos anterior con el recurso. crea un
AssetSetAssetnuevo y Configurando suasset_setcon el nombre del recurso del conjunto de recursos creado yassetal nombre del recurso del recurso de propiedad de hotel creado.
Java
private String createHotelAsset( GoogleAdsClient googleAdsClient, long customerId, String placeId, String hotelPropertyAssetSetResourceName) { // Uses the GoogleAdService to create an asset and asset set asset in a single request. List<MutateOperation> mutateOperations = new ArrayList<>(); String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. Asset hotelPropertyAsset = Asset.newBuilder() .setResourceName(assetResourceName) .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId)) .build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset)) .build()); // Creates a mutate operation for an asset set asset. AssetSetAsset assetSetAsset = AssetSetAsset.newBuilder() .setAsset(assetResourceName) .setAssetSet(hotelPropertyAssetSetResourceName) .build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset)) .build()); // Issues a mutate request to create all entities. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { MutateGoogleAdsResponse mutateGoogleAdsResponse = googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations); System.out.println("Created the following entities for the hotel asset:"); printResponseDetails(mutateGoogleAdsResponse); // Returns the created asset resource name, which will be used later to create an asset // group. Other resource names are not used later. return mutateGoogleAdsResponse .getMutateOperationResponses(0) .getAssetResult() .getResourceName(); } }C#
private string CreateHotelAsset( GoogleAdsClient client, long customerId, string placeId, string hotelPropertyAssetSetResourceName) { // Uses the GoogleAdService to create an asset and asset set asset in a single request. List<MutateOperation> mutateOperations = new List<MutateOperation>(); string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. Asset hotelPropertyAsset = new Asset() { ResourceName = assetResourceName, HotelPropertyAsset = new HotelPropertyAsset { PlaceId = placeId } }; mutateOperations.Add(new MutateOperation { AssetOperation = new AssetOperation { Create = hotelPropertyAsset } }); // Creates a mutate operation for an asset set asset. AssetSetAsset assetSetAsset = new AssetSetAsset { Asset = assetResourceName, AssetSet = hotelPropertyAssetSetResourceName }; mutateOperations.Add(new MutateOperation { AssetSetAssetOperation = new AssetSetAssetOperation { Create = assetSetAsset } }); // Issues a mutate request to create all entities. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V17.GoogleAdsService); MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations); Console.WriteLine("Created the following entities for the hotel asset:"); PrintResponseDetails(response); return response.MutateOperationResponses[0].AssetResult.ResourceName; }PHP
private static function createHotelAsset( GoogleAdsClient $googleAdsClient, int $customerId, string $placeId, string $assetSetResourceName ): string { // We use the GoogleAdService to create an asset and asset set asset in a single // request. $operations = []; $assetResourceName = ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. $operations[] = new MutateOperation([ 'asset_operation' => new AssetOperation([ // Creates a hotel property asset. 'create' => new Asset([ 'resource_name' => $assetResourceName, // Creates a hotel property asset for the place ID. 'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]), ]) ]) ]); // Creates a mutate operation for an asset set asset. $operations[] = new MutateOperation([ 'asset_set_asset_operation' => new AssetSetAssetOperation([ // Creates an asset set asset. 'create' => new AssetSetAsset([ 'asset' => $assetResourceName, 'asset_set' => $assetSetResourceName ]) ]) ]); // Issues a mutate request to create all entities. $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient(); /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */ $mutateGoogleAdsResponse = $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations)); print "Created the following entities for the hotel asset:" . PHP_EOL; self::printResponseDetails($mutateGoogleAdsResponse); // Returns the created asset resource name, which will be used later to create an asset // group. Other resource names are not used later. return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult() ->getResourceName(); }Python
def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name): """Creates a hotel property asset using the specified place ID. The place ID must belong to a hotel property. Then, links it to the specified asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. place_id: a place ID identifying a place in the Google Places database. asset_set_resource_name: an asset set resource name Returns: the created hotel property asset's resource name. """ # We use the GoogleAdService to create an asset and asset set asset in a # single request. googleads_service = client.get_service("GoogleAdsService") asset_resource_name = googleads_service.asset_path( customer_id, ASSET_TEMPORARY_ID ) # Creates a mutate operation for a hotel property asset. asset_mutate_operation = client.get_type("MutateOperation") # Creates a hotel property asset. asset = asset_mutate_operation.asset_operation.create asset.resource_name = asset_resource_name # Creates a hotel property asset for the place ID. asset.hotel_property_asset.place_id = place_id # Creates a mutate operation for an asset set asset. asset_set_asset_mutate_operation = client.get_type("MutateOperation") # Creates an asset set asset. asset_set_asset = ( asset_set_asset_mutate_operation.asset_set_asset_operation.create ) asset_set_asset.asset = asset_resource_name asset_set_asset.asset_set = asset_set_resource_name # Issues a mutate request to create all entities. response = googleads_service.mutate( customer_id=customer_id, mutate_operations=[ asset_mutate_operation, asset_set_asset_mutate_operation, ], ) print("Created the following entities for the hotel asset:") print_response_details(response) return response.mutate_operation_responses[0].asset_result.resource_nameRita
# Creates a hotel property asset using the specified place ID. # The place ID must belong to a hotel property. Then, links it to the # specified asset set. # See https://developers.google.com/places/web-service/place-id to search for a # hotel place ID. def create_hotel_asset( client, customer_id, place_id, hotel_property_asset_set_resource_name ) asset_operation = client.operation.create_resource.asset do |asset| asset.name = 'Ad Media Bundle' asset.hotel_property_asset = client.resource.hotel_property_asset do |hotel_asset| hotel_asset.place_id = place_id end end # Send the mutate request. response = client.service.asset.mutate_assets( customer_id: customer_id, operations: [asset_operation] ) asset_resource_name = response.results.first.resource_name # Creates a mutate operation for an asset set asset. asset_set_asset_operation = client.operation.create_resource.asset_set_asset do |asa| asa.asset = asset_resource_name asa.asset_set = hotel_property_asset_set_resource_name end # Sends the mutate request. response = client.service.asset_set_asset.mutate_asset_set_assets( customer_id: customer_id, operations: [asset_set_asset_operation] ) asset_resource_name endPerl
sub create_hotel_asset { my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_; # We use the GoogleAdService to create an asset and asset set asset in a single request. my $operations = []; my $asset_resource_name = Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset($customer_id, ASSET_TEMPORARY_ID); # Create a mutate operation for a hotel property asset. push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ assetOperation => Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation-> new({ create => Google::Ads::GoogleAds::V17::Resources::Asset->new({ resourceName => $asset_resource_name, hotelPropertyAsset => Google::Ads::GoogleAds::V17::Common::HotelPropertyAsset->new({ placeId => $place_id })})})}); # Create a mutate operation for an asset set asset. push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ assetSetAssetOperation => Google::Ads::GoogleAds::V17::Services::AssetSetAssetService::AssetSetAssetOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::AssetSetAsset->new({ asset => $asset_resource_name, assetSet => $asset_set_resource_name })})}); # Issue a mutate request to create all entities. my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({ customerId => $customer_id, mutateOperations => $operations }); printf "Created the following entities for the hotel asset:\n"; print_response_details($mutate_google_ads_response); # Return the created asset resource name, which will be used later to create an asset # group. Other resource names are not used later. return $mutate_google_ads_response->{mutateOperationResponses}[0] {assetResult}{resourceName}; }
Obtener sugerencias de recursos que puedes utilizar para crear un grupo de recursos
Puedes usar
TravelAssetSugestionService.SuggestTravelAssets
y obtén recursos sugeridos para tus propiedades de hoteles. Una vez que recibas las sugerencias,
puedes utilizarlas para crear recursos en el grupo de recursos en el siguiente paso.
Java
private HotelAssetSuggestion getHotelAssetSuggestion(
GoogleAdsClient googleAdsClient, long customerId, String placeId) {
try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
// Sends a request to suggest assets to be created as an asset group for the Performance Max
// for travel goals campaign.
SuggestTravelAssetsResponse suggestTravelAssetsResponse =
travelAssetSuggestionServiceClient.suggestTravelAssets(
SuggestTravelAssetsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
// Uses 'en-US' as an example. It can be any language specifications in BCP 47
// format.
.setLanguageOption("en-US")
// The service accepts several place IDs. We use only one here for demonstration.
.addPlaceIds(placeId)
.build());
System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
}
}
C#
private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
long customerId, string placeId)
{
// Get the TravelAssetSuggestionService client.
TravelAssetSuggestionServiceClient travelAssetSuggestionService =
client.GetService(Services.V17.TravelAssetSuggestionService);
SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
{
CustomerId = customerId.ToString(),
LanguageOption = "en-US",
};
request.PlaceIds.Add(placeId);
SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
request
);
Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
return response.HotelAssetSuggestions[0];
}
PHP
private static function getHotelAssetSuggestion(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $placeId
): HotelAssetSuggestion {
// Send a request to suggest assets to be created as an asset group for the Performance Max
// for travel goals campaign.
$travelAssetSuggestionServiceClient =
$googleAdsClient->getTravelAssetSuggestionServiceClient();
// Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
$request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
// The service accepts several place IDs. We use only one here for demonstration.
$request->setPlaceIds([$placeId]);
$response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
return $response->getHotelAssetSuggestions()[0];
}
Python
def get_hotel_asset_suggestion(client, customer_id, place_id):
"""Returns hotel asset suggestion from TravelAssetsSuggestionService.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
place_id: a place ID identifying a place in the Google Places database.
"""
request = client.get_type("SuggestTravelAssetsRequest")
request.customer_id = customer_id
# Uses 'en-US' as an example. It can be any language specifications in
# BCP 47 format.
request.language_option = "en-US"
# In this example we only use a single place ID for the purpose of
# demonstration, but it's possible to append more than one here if needed.
request.place_ids.append(place_id)
# Send a request to suggest assets to be created as an asset group for the
# Performance Max for travel goals campaign.
travel_asset_suggestion_service = client.get_service(
"TravelAssetSuggestionService"
)
response = travel_asset_suggestion_service.suggest_travel_assets(
request=request
)
print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")
# Since we sent a single operation in the request, it's guaranteed that
# there will only be a single item in the response.
return response.hotel_asset_suggestions[0]
Rita
def get_hotel_asset_suggestion(client, customer_id, place_id)
response =
client.service.travel_asset_suggestion.suggest_travel_assets(
customer_id: customer_id,
language_option: 'en-US',
place_ids: [place_id]
)
response.hotel_asset_suggestions.first
end
Perl
sub get_hotel_asset_suggestion {
my ($api_client, $customer_id, $place_id) = @_;
# Send a request to suggest assets to be created as an asset group for the Performance Max
# for travel goals campaign.
my $suggest_travel_assets_response =
$api_client->TravelAssetSuggestionService()->suggest_travel_assets({
customerId => $customer_id,
# Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
languageOption => 'en-US',
# The service accepts several place IDs. We use only one here for demonstration.
placeIds => [$place_id],
});
printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
Advertencias
- Este método funciona sobre la base del mejor esfuerzo, por lo que es posible que no obtengas sugerencias.
- Es posible que el servicio no devuelva todos los recursos obligatorios debe crear un grupo de recursos. En ese caso, crea tus propios recursos para cumplan con los requisitos.
Crea una campaña de máximo rendimiento con el conjunto de recursos y los recursos sugeridos
Como este es un subtipo de una campaña de máximo rendimiento, su campaña como la cantidad máxima de requisitos y restricciones, requisitos mínimos de recursos y el requisito de que sus no se puede compartir el presupuesto de la campaña.
En general, puedes seguir la mayoría de los pasos para crear una campaña de máximo rendimiento Las diferencias que deben tenerse en cuenta son las siguientes:
Cuando creas una campaña, también debes especificar
Campaign.hotel_property_asset_setal nombre del recurso del conjunto de recursos creado en el primer paso.Java
private MutateOperation createCampaignOperation( long customerId, String hotelPropertyAssetSetResourceName) { Campaign performanceMaxCampaign = Campaign.newBuilder() .setName("Performance Max for travel goals campaign #" + getPrintableDateTime()) // Sets the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. .setStatus(CampaignStatus.PAUSED) // All Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX) // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName) // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: http://support.google.com/google-ads/answer/7684216. // A targetRoas of 3.5 corresponds to a 350% return on ad spend. .setMaximizeConversionValue( MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build()) // Assigns the resource name with a temporary ID. .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID)) // Sets the budget using the given budget resource name. .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID)) // Optional fields. .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd")) .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd")) .build(); return MutateOperation.newBuilder() .setCampaignOperation( CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build()) .build(); }C#
private MutateOperation CreateCampaignOperation(long customerId, string hotelPropertyAssetSetResourceName) { Campaign performanceMaxCampaign = new Campaign { Name = "Performance Max for travel goals campaign #" + ExampleUtilities.GetRandomString(), // Sets the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. Status = CampaignStatus.Paused, // All Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. AdvertisingChannelType = AdvertisingChannelType.PerformanceMax, // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. HotelPropertyAssetSet = hotelPropertyAssetSetResourceName, // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: http://support.google.com/google-ads/answer/7684216. // A targetRoas of 3.5 corresponds to a 350% return on ad spend. MaximizeConversionValue = new MaximizeConversionValue { TargetRoas = 3.5 }, // Assigns the resource name with a temporary ID. ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID), // Sets the budget using the given budget resource name. CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID) }; return new MutateOperation { CampaignOperation = new CampaignOperation { Create = performanceMaxCampaign } }; }PHP
private static function createCampaignOperation( int $customerId, string $hotelPropertyAssetSetResourceName ): MutateOperation { // Creates a mutate operation that creates a campaign. return new MutateOperation([ 'campaign_operation' => new CampaignOperation([ 'create' => new Campaign([ 'name' => 'Performance Max for travel goals campaign #' . Helper::getPrintableDatetime(), // Assigns the resource name with a temporary ID. 'resource_name' => ResourceNames::forCampaign( $customerId, self::CAMPAIGN_TEMPORARY_ID ), // Sets the budget using the given budget resource name. 'campaign_budget' => ResourceNames::forCampaignBudget( $customerId, self::BUDGET_TEMPORARY_ID ), // The campaign is the only entity in the mutate request that should have its // status set. // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. 'status' => CampaignStatus::PAUSED, // Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. 'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX, // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. 'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName, // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: https://support.google.com/google-ads/answer/7684216. // A target_roas of 3.5 corresponds to a 350% return on ad spend. 'maximize_conversion_value' => new MaximizeConversionValue([ 'target_roas' => 3.5 ]) ]) ]) ]); }Python
def create_campaign_operation( client, customer_id, hotel_property_asset_set_resource_name ): """Creates a mutate operation that creates a new Performance Max campaign. Links the specified hotel property asset set to this campaign. A temporary ID will be assigned to this campaign budget so that it can be referenced by other objects being created in the same mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. hotel_property_asset_set_resource_name: the resource name for a hotel property asset set. Returns: a MutateOperation message that creates a new Performance Max campaign. """ googleads_service = client.get_service("GoogleAdsService") # Creates a mutate operation that creates a campaign. operation = client.get_type("MutateOperation") campaign = operation.campaign_operation.create campaign.name = ( f"Performance Max for travel goals campaign #{get_printable_datetime}" ) # Assigns the resource name with a temporary ID. campaign.resource_name = googleads_service.campaign_path( customer_id, CAMPAIGN_TEMPORARY_ID ) # Sets the budget using the given budget resource name. campaign.campaign_budget = googleads_service.campaign_budget_path( customer_id, BUDGET_TEMPORARY_ID ) # The campaign is the only entity in the mutate request that should have its # status set. # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX ) # To create a Performance Max for travel goals campaign, you need to set # the `hotel_property_asset_set` field. campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: https://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. campaign.maximize_conversion_value.target_roas = 3.5 return operationRita
# Creates a MutateOperation that creates a new Performance Max campaign. # # A temporary ID will be assigned to this campaign so that it can # be referenced by other objects being created in the same Mutate request. def create_performance_max_campaign_operation( client, customer_id, hotel_property_asset_set_resource_name ) client.operation.mutate do |m| m.campaign_operation = client.operation.create_resource.campaign do |c| c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}" # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. c.status = :PAUSED # All Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. c.advertising_channel_type = :PERFORMANCE_MAX # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set c.hotel_property_asset_set = hotel_property_asset_set_resource_name # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio # in the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: http://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv| mcv.target_roas = 3.5 end # Assign the resource name with a temporary ID. c.resource_name = client.path.campaign( customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the budget using the given budget resource name. c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID) end end endPerl
sub create_campaign_operation { my ($customer_id, $hotel_property_asset_set_resource_name) = @_; # Create a mutate operation that creates a campaign operation. return Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ campaignOperation => Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::Campaign->new({ # Assign the resource name with a temporary ID. resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, CAMPAIGN_TEMPORARY_ID ), name => "Performance Max for travel goals campaign #'" . uniqid(), # Set the budget using the given budget resource name. campaignBudget => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget( $customer_id, BUDGET_TEMPORARY_ID ), # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED, # All Performance Max campaigns have an advertisingChannelType of # PERFORMANCE_MAX. The advertisingChannelSubType should not be set. advertisingChannelType => PERFORMANCE_MAX, # To create a Performance Max for travel goals campaign, you need to set # `hotelPropertyAssetSet`. hotelPropertyAssetSet => $hotel_property_asset_set_resource_name, # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Max Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximizeConversionValue. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Max Conversion Value, see the support article: # http://support.google.com/google-ads/answer/7684216. # A targetRoas of 3.5 corresponds to a 350% return on ad spend. maximizeConversionValue => Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue-> new({ targetRoas => 3.5 })})})}); }En lugar de crear un grupo de recursos desde cero, ahora puedes usar sugerencia de
TravelAssetSugestionService.SuggestTravelAssetscuando crees el grupo de recursos. Debes agregar más recursos para cumplir con requisitos mínimos de recursos campaña de máximo rendimiento si los recursos sugeridos no son suficientes.Debes vincular todos los recursos de propiedad de hotel al grupo de recursos que creas para experimentar las campañas de máximo rendimiento para objetivos de viaje. Sin estos vínculos, la campaña será una campaña de máximo rendimiento normal. campaña.
Java
// Link the previously created hotel property asset to the asset group. In the real-world // scenario, you'd need to do this step several times for each hotel property asset. AssetGroupAsset hotelProperyAssetGroupAsset = AssetGroupAsset.newBuilder() .setAsset(hotelPropertyAssetResourceName) .setAssetGroup(assetGroupResourceName) .setFieldType(AssetFieldType.HOTEL_PROPERTY) .build(); // Adds an operation to link the hotel property asset to the asset group. mutateOperations.add( MutateOperation.newBuilder() .setAssetGroupAssetOperation( AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset)) .build());C#
// Link the previously created hotel property asset to the asset group. In the // real-world scenario, you'd need to do this step several times for each hotel property // asset. AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset { Asset = hotelPropertyAssetResourceName, AssetGroup = assetGroupResourceName, FieldType = AssetFieldType.HotelProperty }; // Adds an operation to link the hotel property asset to the asset group. mutateOperations.Add(new MutateOperation { AssetGroupAssetOperation = new AssetGroupAssetOperation { Create = hotelPropertyAssetGroupAsset } });PHP
// Link the previously created hotel property asset to the asset group. In the real-world // scenario, you'd need to do this step several times for each hotel property asset. $operations[] = new MutateOperation([ 'asset_group_asset_operation' => new AssetGroupAssetOperation([ 'create' => new AssetGroupAsset([ 'asset' => $hotelPropertyAssetResourceName, 'asset_group' => $assetGroupResourceName, 'field_type' => AssetFieldType::HOTEL_PROPERTY ]) ]) ]);Python
# Link the previously created hotel property asset to the asset group. If # there are multiple assets, these steps to create a new operation need to # be performed for each asset. asset_group_asset_mutate_operation = client.get_type("MutateOperation") asset_group_asset = ( asset_group_asset_mutate_operation.asset_group_asset_operation.create ) asset_group_asset.asset = hotel_property_asset_resource_name asset_group_asset.asset_group = asset_group_resource_name asset_group_asset.field_type = ( client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY ) operations.append(asset_group_asset_mutate_operation)Rita
# Link the previously created hotel property asset to the asset group. # In the real-world scenario, you'd need to do this step several times for # each hotel property asset. operations << client.operation.mutate do |m| m.asset_group_asset_operation = client.operation.create_resource.asset_group_asset do |aga| aga.field_type = :HOTEL_PROPERTY aga.asset_group = client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID) aga.asset = hotel_property_asset_resource_name end endPerl
# Link the previously created hotel property asset to the asset group. In the real-world # scenario, you'd need to do this step several times for each hotel property asset. push @$operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ assetGroupAssetOperation => Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({ asset => $hotel_property_asset_resource_name, assetGroup => $asset_group_resource_name, fieldType => HOTEL_PROPERTY })})});