Metas de conversão no nível da campanha

Nas campanhas Performance Max, guia de ajuda sobre as metas de conversão Algoritmos do Google para otimizar a veiculação de anúncios e a alocação de orçamento que se alinham com sua estratégia de lances selecionada. Você pode aplicar explicitamente um subconjunto das suas metas do cliente para uma campanha Performance Max campanha. Se você não definir metas de conversão explicitamente para uma campanha, ela o padrão é usar todas as metas de conversão no nível do cliente.

Siga estas etapas para definir metas de conversão de campanha para uma Campanha Performance Max:

  1. Recuperar tudo CustomerConversionGoals

    SELECT
      customer_conversion_goal.category,
      customer_conversion_goal.origin
    FROM customer_conversion_goal
    
  2. Crie uma cópia de cada CustomerConversionGoal como um objeto CampaignConversionGoal. Se você quer aplicar uma meta à sua campanha Performance Max, conforme determinado a combinação exclusiva de category e origin, defina biddable para TRUE. Caso contrário, defina biddable como FALSE. O campo biddable especifica se o CampaignConversionGoal precisa ser usado.

  3. Emita uma solicitação de mutação para atualizar todas as CampaignConversionGoals com as atualizou os valores do campo biddable.

    Java

    /** Retrieves the list of customer conversion goals. */
    private static List<CustomerConversionGoal> getCustomerConversionGoals(
        GoogleAdsClient googleAdsClient, long customerId) {
      String query =
          "SELECT customer_conversion_goal.category, customer_conversion_goal.origin "
              + "FROM customer_conversion_goal";
    
      List<CustomerConversionGoal> customerConversionGoals = new ArrayList<>();
      try (GoogleAdsServiceClient googleAdsServiceClient =
          googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
        // The number of conversion goals is typically less than 50, so we use
        // GoogleAdsService.search instead of search_stream.
        SearchPagedResponse response =
            googleAdsServiceClient.search(Long.toString(customerId), query);
        for (GoogleAdsRow googleAdsRow : response.iterateAll()) {
          customerConversionGoals.add(googleAdsRow.getCustomerConversionGoal());
        }
      }
    
      return customerConversionGoals;
    }
    
    /** Creates a list of MutateOperations that override customer conversion goals. */
    private static List<MutateOperation> createConversionGoalOperations(
        long customerId, List<CustomerConversionGoal> customerConversionGoals) {
      List<MutateOperation> mutateOperations = new ArrayList<>();
      // To override the customer conversion goals, we will change the
      // biddability of each of the customer conversion goals so that only
      // the desired conversion goal is biddable in this campaign.
      for (CustomerConversionGoal customerConversionGoal : customerConversionGoals) {
        ConversionActionCategory category = customerConversionGoal.getCategory();
        ConversionOrigin origin = customerConversionGoal.getOrigin();
        String campaignConversionGoalResourceName =
            ResourceNames.campaignConversionGoal(
                customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID, category, origin);
        CampaignConversionGoal.Builder campaignConversionGoalBuilder =
            CampaignConversionGoal.newBuilder().setResourceName(campaignConversionGoalResourceName);
        // Change the biddability for the campaign conversion goal.
        // Set biddability to True for the desired (category, origin).
        // Set biddability to False for all other conversion goals.
        // Note:
        //  1- It is assumed that this Conversion Action
        //     (category=PURCHASE, origin=WEBSITE) exists in this account.
        //  2- More than one goal can be biddable if desired. This example
        //     shows only one.
        if (category == ConversionActionCategory.PURCHASE && origin == ConversionOrigin.WEBSITE) {
          campaignConversionGoalBuilder.setBiddable(true);
        } else {
          campaignConversionGoalBuilder.setBiddable(false);
        }
        CampaignConversionGoal campaignConversionGoal = campaignConversionGoalBuilder.build();
        CampaignConversionGoalOperation campaignConversionGoalOperation =
            CampaignConversionGoalOperation.newBuilder()
                .setUpdate(campaignConversionGoal)
                .setUpdateMask(FieldMasks.allSetFieldsOf(campaignConversionGoal))
                .build();
        mutateOperations.add(
            MutateOperation.newBuilder()
                .setCampaignConversionGoalOperation(campaignConversionGoalOperation)
                .build());
      }
      return mutateOperations;
    }
    
          

    C#

    /// <summary>
    /// Creates a MutateOperation that links an asset to an asset group.
    /// </summary>
    /// <param name="fieldType">The field type of the asset to be linked.</param>
    /// <param name="assetGroupResourceName">The resource name of the asset group
    /// to link the asset to.</param>
    /// <param name="assetResourceName">The resource name of the text asset to be
    /// linked.</param>
    /// <returns>A MutateOperation that links an asset to an asset group.</returns>
    private MutateOperation CreateLinkAssetOperation(
        AssetFieldType fieldType,
        string assetGroupResourceName,
        string assetResourceName) => new MutateOperation()
        {
            AssetGroupAssetOperation = new AssetGroupAssetOperation()
            {
                Create = new AssetGroupAsset()
                {
                    FieldType = fieldType,
                    AssetGroup = assetGroupResourceName,
                    Asset = assetResourceName
                }
            }
        };
    
          

    PHP

    private static function getCustomerConversionGoals(
        GoogleAdsClient $googleAdsClient,
        int $customerId
    ): array {
        $customerConversionGoals = [];
        $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
        // Creates a query that retrieves all customer conversion goals.
        $query = 'SELECT customer_conversion_goal.category, customer_conversion_goal.origin ' .
            'FROM customer_conversion_goal';
        // The number of conversion goals is typically less than 50 so we use a search request
        // instead of search stream.
        $response =
            $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));
    
        // Iterates over all rows in all pages and builds the list of conversion goals.
        foreach ($response->iterateAllElements() as $googleAdsRow) {
            /** @var GoogleAdsRow $googleAdsRow */
            $customerConversionGoals[] = [
                'category' => $googleAdsRow->getCustomerConversionGoal()->getCategory(),
                'origin' => $googleAdsRow->getCustomerConversionGoal()->getOrigin()
            ];
        }
    
        return $customerConversionGoals;
    }
    
    /**
     * Creates a list of MutateOperations that override customer conversion goals.
     *
     * @param int $customerId the customer ID
     * @param array $customerConversionGoals the list of customer conversion goals that will be
     *      overridden
     * @return MutateOperation[] a list of MutateOperations that update campaign conversion goals
     */
    private static function createConversionGoalOperations(
        int $customerId,
        array $customerConversionGoals
    ): array {
        $operations = [];
    
        // To override the customer conversion goals, we will change the biddability of each of the
        // customer conversion goals so that only the desired conversion goal is biddable in this
        // campaign.
        foreach ($customerConversionGoals as $customerConversionGoal) {
            $campaignConversionGoal = new CampaignConversionGoal([
                'resource_name' => ResourceNames::forCampaignConversionGoal(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
                    ConversionActionCategory::name($customerConversionGoal['category']),
                    ConversionOrigin::name($customerConversionGoal['origin'])
                )
            ]);
            // Changes the biddability for the campaign conversion goal.
            // Sets biddability to true for the desired (category, origin).
            // Sets biddability to false for all other conversion goals.
            // Note:
            //  1- It is assumed that this Conversion Action
            //     (category=PURCHASE, origin=WEBSITE) exists in this account.
            //  2- More than one goal can be biddable if desired. This example
            //     shows only one.
            if (
                $customerConversionGoal["category"] === ConversionActionCategory::PURCHASE
                && $customerConversionGoal["origin"] === ConversionOrigin::WEBSITE
            ) {
                $campaignConversionGoal->setBiddable(true);
            } else {
                $campaignConversionGoal->setBiddable(false);
            }
    
            $operations[] = new MutateOperation([
                'campaign_conversion_goal_operation' => new CampaignConversionGoalOperation([
                    'update' => $campaignConversionGoal,
                    // Sets the update mask on the operation. Here the update mask will be a list
                    // of all the fields that were set on the update object.
                    'update_mask' => FieldMasks::allSetFieldsOf($campaignConversionGoal)
                ])
            ]);
        }
    
        return $operations;
    }
          

    Python

    def get_customer_conversion_goals(client, customer_id):
        """Retrieves the list of customer conversion goals.
    
        Args:
            client: an initialized GoogleAdsClient instance.
            customer_id: a client customer ID.
    
        Returns:
            a list of dicts containing the category and origin of customer
            conversion goals.
        """
        ga_service = client.get_service("GoogleAdsService")
        customer_conversion_goals = []
        query = """
                SELECT
                  customer_conversion_goal.category,
                  customer_conversion_goal.origin
                FROM customer_conversion_goal
                """
        # The number of conversion goals is typically less than 50 so we use
        # GoogleAdsService.search instead of search_stream.
        search_request = client.get_type("SearchGoogleAdsRequest")
        search_request.customer_id = customer_id
        search_request.query = query
        results = ga_service.search(request=search_request)
    
        # Iterate over the results and build the list of conversion goals.
        for row in results:
            customer_conversion_goals.append(
                {
                    "category": row.customer_conversion_goal.category,
                    "origin": row.customer_conversion_goal.origin,
                }
            )
        return customer_conversion_goals
    
    
    def create_conversion_goal_operations(
        client,
        customer_id,
        customer_conversion_goals,
    ):
        """Creates a list of MutateOperations that override customer conversion goals.
    
        Args:
            client: an initialized GoogleAdsClient instance.
            customer_id: a client customer ID.
            customer_conversion_goals: the list of customer conversion goals that
              will be overridden.
    
        Returns:
            MutateOperations that update campaign conversion goals.
        """
        campaign_conversion_goal_service = client.get_service(
            "CampaignConversionGoalService"
        )
        operations = []
    
        # To override the customer conversion goals, we will change the
        # biddability of each of the customer conversion goals so that only
        # the desired conversion goal is biddable in this campaign.
        for customer_conversion_goal in customer_conversion_goals:
            mutate_operation = client.get_type("MutateOperation")
            campaign_conversion_goal = (
                mutate_operation.campaign_conversion_goal_operation.update
            )
    
            campaign_conversion_goal.resource_name = (
                campaign_conversion_goal_service.campaign_conversion_goal_path(
                    customer_id,
                    _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
                    customer_conversion_goal["category"].name,
                    customer_conversion_goal["origin"].name,
                )
            )
            # Change the biddability for the campaign conversion goal.
            # Set biddability to True for the desired (category, origin).
            # Set biddability to False for all other conversion goals.
            # Note:
            #  1- It is assumed that this Conversion Action
            #     (category=PURCHASE, origin=WEBSITE) exists in this account.
            #  2- More than one goal can be biddable if desired. This example
            #     shows only one.
            if (
                customer_conversion_goal["category"]
                == client.enums.ConversionActionCategoryEnum.PURCHASE
                and customer_conversion_goal["origin"]
                == client.enums.ConversionOriginEnum.WEBSITE
            ):
                biddable = True
            else:
                biddable = False
            campaign_conversion_goal.biddable = biddable
            field_mask = protobuf_helpers.field_mask(
                None, campaign_conversion_goal._pb
            )
            client.copy_from(
                mutate_operation.campaign_conversion_goal_operation.update_mask,
                field_mask,
            )
            operations.append(mutate_operation)
    
        return operations
          

    Ruby

    def _get_customer_conversion_goals(client, customer_id)
      query = <<~EOD
        SELECT
            customer_conversion_goal.category,
            customer_conversion_goal.origin
        FROM customer_conversion_goal
      EOD
    
      customer_conversion_goals = []
    
      ga_service = client.service.google_ads
      # The number of conversion goals is typically less than 50 so we use
      # GoogleAdsService.search instead of search_stream.
      response = ga_service.search(
          customer_id: customer_id,
          query: query,
          page_size: PAGE_SIZE,
      )
    
      # Iterate over the results and build the list of conversion goals.
      response.each do |row|
        customer_conversion_goals << {
            "category" => row.customer_conversion_goal.category,
            "origin" => row.customer_conversion_goal.origin
        }
      end
    
      customer_conversion_goals
    end
    
    def create_conversion_goal_operations(client, customer_id, customer_conversion_goals)
      campaign_conversion_goal_service = client.service.campaign_conversion_goal
    
      operations = []
    
      # To override the customer conversion goals, we will change the
      # biddability of each of the customer conversion goals so that only
      # the desired conversion goal is biddable in this campaign.
      customer_conversion_goals.each do |customer_conversion_goal|
        operations << client.operation.mutate do |m|
            m.campaign_conversion_goal_operation = client.operation.campaign_conversion_goal do |op|
              op.update = client.resource.campaign_conversion_goal do |ccg|
                  ccg.resource_name = client.path.campaign_conversion_goal(
                      customer_id,
                      PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
                      customer_conversion_goal["category"].to_s,
                      customer_conversion_goal["origin"].to_s)
                  # Change the biddability for the campaign conversion goal.
                  # Set biddability to True for the desired (category, origin).
                  # Set biddability to False for all other conversion goals.
                  # Note:
                  #  1- It is assumed that this Conversion Action
                  #     (category=PURCHASE, origin=WEBSITE) exists in this account.
                  #  2- More than one goal can be biddable if desired. This example
                  #     shows only one.
                  ccg.biddable = (customer_conversion_goal["category"] == :PURCHASE &&
                      customer_conversion_goal["origin"] == :WEBSITE)
              end
              op.update_mask = Google::Ads::GoogleAds::FieldMaskUtil.all_set_fields_of(op.update)
            end
        end
      end
    
      operations
    end
          

    Perl

    sub get_customer_conversion_goals {
      my ($api_client, $customer_id) = @_;
    
      my $customer_conversion_goals = [];
      # Create a query that retrieves all customer conversion goals.
      my $query =
        "SELECT customer_conversion_goal.category, customer_conversion_goal.origin "
        . "FROM customer_conversion_goal";
      # The number of conversion goals is typically less than 50 so we use
      # GoogleAdsService->search() method instead of search_stream().
      my $search_response = $api_client->GoogleAdsService()->search({
        customerId => $customer_id,
        query      => $query
      });
    
      # Iterate over the results and build the list of conversion goals.
      foreach my $google_ads_row (@{$search_response->{results}}) {
        push @$customer_conversion_goals,
          {
          category => $google_ads_row->{customerConversionGoal}{category},
          origin   => $google_ads_row->{customerConversionGoal}{origin}};
      }
    
      return $customer_conversion_goals;
    }
    
    # Creates a list of MutateOperations that override customer conversion goals.
    sub create_conversion_goal_operations {
      my ($customer_id, $customer_conversion_goals) = @_;
    
      my $operations = [];
      # To override the customer conversion goals, we will change the biddability of
      # each of the customer conversion goals so that only the desired conversion goal
      # is biddable in this campaign.
      foreach my $customer_conversion_goal (@$customer_conversion_goals) {
        my $campaign_conversion_goal =
          Google::Ads::GoogleAds::V17::Resources::CampaignConversionGoal->new({
            resourceName =>
              Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_conversion_goal(
              $customer_id,
              PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
              $customer_conversion_goal->{category},
              $customer_conversion_goal->{origin})});
        # Change the biddability for the campaign conversion goal.
        # Set biddability to true for the desired (category, origin).
        # Set biddability to false for all other conversion goals.
        # Note:
        #  1- It is assumed that this Conversion Action
        #     (category=PURCHASE, origin=WEBSITE) exists in this account.
        #  2- More than one goal can be biddable if desired. This example
        #     shows only one.
        if ( $customer_conversion_goal->{category} eq PURCHASE
          && $customer_conversion_goal->{origin} eq WEBSITE)
        {
          $campaign_conversion_goal->{biddable} = "true";
        } else {
          $campaign_conversion_goal->{biddable} = "false";
        }
    
        push @$operations,
          Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
          ->new({
            campaignConversionGoalOperation =>
              Google::Ads::GoogleAds::V17::Services::CampaignConversionGoalService::CampaignConversionGoalOperation
              ->new({
                update => $campaign_conversion_goal,
                # Set the update mask on the operation. Here the update mask will be
                # a list of all the fields that were set on the update object.
                updateMask => all_set_fields_of($campaign_conversion_goal)})});
      }
    
      return $operations;
    }