Campaign level performance

Page Summary

Viewing Performance Max campaign performance requires filtering by advertising_channel_type equal to PERFORMANCE_MAX.
You can retrieve overall performance for all Performance Max campaigns, or limit by campaign ID or resource name, using the campaign resource.
The performance_max_placement_view resource provides placement impression metrics to understand where Performance Max ads were displayed.

Viewing Performance Max campaign performance is similar to viewing the performance for any other campaign type. However, you must add a filter to include only campaigns with an advertising_channel_type equal to PERFORMANCE_MAX.

Performance for all Performance Max campaigns

For example, the following query returns the performance for all Performance Max campaigns over the last 30 days. You can also limit the results to a single campaign by filtering on campaign.id or campaign.resource_name. This corresponds to the Performance Max channel asset Reporting in the Google Ads UI.

SELECT
  metrics.impressions,
  metrics.clicks,
  metrics.conversions,
  metrics.cost_micros
FROM campaign
WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
  AND segments.date DURING LAST_30_DAYS

Performance Max campaign placements

The performance_max_placement_view exposes placement impression metrics for Performance Max campaigns to gain insights into where a campaign's ads were shown. You can also segment this report by segments.ad_network_type to see placement metrics broken down by the ad network type.

The following query demonstrates how to retrieve impressions by placement, segmented by ad network type, for a specific Performance Max campaign during the last 30 days.

SELECT
  performance_max_placement_view.display_name,
  performance_max_placement_view.placement,
  performance_max_placement_view.placement_type,
  performance_max_placement_view.target_url,
  segments.ad_network_type,
  metrics.impressions,
  campaign.id
FROM performance_max_placement_view
WHERE
  campaign.id = CAMPAIGN_ID
  AND segments.date DURING LAST_30_DAYS

Performance Max campaign performance by channel

Available in Google Ads API v23 and later.

To understand how your Performance Max campaigns are performing across different channels, you can segment your campaign reports by segments.ad_network_type, segments.ad_using_product_data, and segments.ad_using_video. This lets you see metrics like impressions, clicks, and conversions broken down by the ad network where the ads were shown, and whether product data or video assets were used in the ad.

The following query demonstrates how to retrieve Performance Max campaign performance segmented by channel, product data usage, and video usage:

SELECT
  campaign.name,
  segments.ad_network_type,
  segments.ad_using_product_data,
  segments.ad_using_video,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions,
  metrics.cost_micros
FROM campaign
WHERE
  campaign.advertising_channel_type = 'PERFORMANCE_MAX'
  AND segments.date DURING LAST_30_DAYS

Performance Max campaign feed types

The campaign.feed_types field shows the types of feeds attached to a campaign. For Performance Max campaigns, this can indicate the business vertical, such as MERCHANT_CENTER_FEED for Performance Max for Retail campaigns or TRAVEL_FEED for Performance Max with Travel Goals campaigns.

The following query returns the campaign ID and feed types for all Performance Max campaigns:

SELECT
  campaign.id,
  campaign.feed_types
FROM campaign
WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'

Performance Max campaigns for Local Services

Performance Max campaigns can also be configured as Local Services campaigns. You can identify and filter these campaigns by querying the read-only campaign.pmax_campaign_settings.local_services_enabled field.

The following query retrieves only Performance Max campaigns that are enabled for Local Services:

SELECT
  campaign.id,
  campaign.name,
  campaign.pmax_campaign_settings.local_services_enabled
FROM campaign
WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
  AND campaign.pmax_campaign_settings.local_services_enabled = true

Overview

Asset Group Reporting