Things to do reporting overview

Page Summary

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• Things to do ads and Hotel Ads share a similar purpose, and Hotel Ads reporting documentation can be used for details.

• Useful *_view resources for Things to do ads reporting include travel_activity_group_view and travel_activity_performance_view.

Things to do ads and Hotel Ads share similar reporting concepts. For general query guidelines, see Hotel Ads reporting.

Reporting views

Unlike Hotel Ads, Things to do ads reporting relies on the following two *_view resources:

• travel_activity_group_view: Aggregates performance metrics by listing group node (ad_group_criterion.listing_group) so you can evaluate how your listing group subdivisions and units perform.
• travel_activity_performance_view: Provides activity-level performance metrics segmented by Things to do feed attributes, such as segments.external_activity_id, segments.activity_country, segments.activity_state, segments.activity_city, and segments.activity_rating.

Example queries

The following Google Ads Query Language (GAQL) examples demonstrate how to query performance data for Things to do campaigns.

Activity performance by country and activity ID

This query retrieves impressions, clicks, cost, and conversions over the last 30 days segmented by activity ID and destination country from travel_activity_performance_view:

SELECT
  campaign.id,
  ad_group.id,
  segments.external_activity_id,
  segments.activity_country,
  segments.activity_city,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.conversions
FROM travel_activity_performance_view
WHERE segments.date DURING LAST_30_DAYS

Listing group node performance

This query retrieves clicks and conversions for each node in your Things to do listing group tree from travel_activity_group_view:

SELECT
  campaign.id,
  ad_group.id,
  ad_group_criterion.criterion_id,
  ad_group_criterion.listing_group.type,
  ad_group_criterion.listing_group.parent_ad_group_criterion,
  ad_group_criterion.listing_group.case_value.activity_country.value,
  ad_group_criterion.listing_group.case_value.activity_city.value,
  ad_group_criterion.listing_group.case_value.activity_id.value,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions
FROM travel_activity_group_view
WHERE segments.date DURING LAST_30_DAYS