Things to do ads

  • Things to do ads are automatically generated based on provided business information and product feeds to target travelers with activities and attractions.

  • The Google Ads API allows creating, updating, or deleting campaigns, ad groups, and listing groups for Things to do ads.

  • Product feeds and pricing information for Things to do ads can only be managed in Things to do Center, not through the Google Ads API.

  • Access to Things to do Center and linking your Google Ads account is required to use this feature and create campaigns.

  • This guide outlines the steps for creating campaigns, ad groups, and ads for Things to do using the Google Ads API.

Things to do ads are created automatically by the system based on your provided business information and product feeds. They let you target travelers by highlighting your activities, tours, and attractions. For more information, see the Things to do ads Help Center article.

With the Google Ads API and Google Ads, you can create, update, or delete the following resources:

  • Campaigns
  • Campaign bidding strategies
  • Campaign budgets
  • Ad groups
  • Ad group ads
  • Listing groups

However, the following feed-level management tasks cannot be performed with the Google Ads API and must be completed in the Things to do Center:

  • Creating, updating, or deleting product feeds
  • Creating, updating, or deleting pricing information

Consult the Google Things to do documentation for the periodic maintenance tasks that you need to perform on your product data.

Entity hierarchy

A Things to do campaign uses the following resource hierarchy in the Google Ads API:

Campaign (advertising_channel_type = TRAVEL,
          advertising_channel_sub_type = TRAVEL_ACTIVITIES,
          travel_campaign_settings.travel_account_id = <Center ID>)
 └── AdGroup (type = TRAVEL_ADS)
      ├── AdGroupAd (ad.travel_ad = TravelAdInfo, status = ENABLED)
      └── AdGroupCriterion (listing_group = ListingGroupInfo tree)

Prerequisites

Before managing Things to do ads with the Google Ads API, ensure you have:

Implementation steps

Follow these guides to set up and monitor your Things to do ads with the Google Ads API (or inspect the complete Add Things to do ad sample):

  1. Create a Things to do campaign
  2. Create a Things to do ad group
  3. Create a Things to do ad group ad
  4. Create Things to do listing groups
  5. Query Things to do reporting
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Create campaign