Ensembles partagés

Les ensembles partagés vous permettent de gérer et de partager un seul ensemble de critères pour plusieurs ressources. Selon le type d'ensemble partagé, les critères peuvent être appliqués au niveau de la campagne, du groupe d'annonces ou du compte.

L'énumération SharedSetType spécifie les types d'ensembles partagés que vous pouvez utiliser dans l'API Google Ads. Ce guide vous explique comment utiliser un ensemble partagé pour créer et appliquer une liste de mots clés à exclure partagée à une campagne. Vous pouvez suivre la même procédure pour ajouter d'autres types d'ensembles partagés à vos campagnes.

Créer un objet SharedSet

Commencez par créer un SharedSet qui servira de conteneur pour vos critères partagés.

Lorsque vous créez le SharedSet, spécifiez le SharedSetType. Pour une liste de mots clés à exclure au niveau de la campagne, utilisez NEGATIVE_KEYWORDS.

Voici d'autres types :

Le processus de création de SharedSet comprend les étapes suivantes :

  1. Instanciez un SharedSet.
  2. Définissez SharedSetType sur NEGATIVE_KEYWORDS.
  3. Fournissez un name pour faciliter l'identification des ressources à l'avenir.
  4. Utilisez SharedSetService pour créer SharedSet.

La réponse fournit le nom de ressource de l'SharedSet nouvellement créé. Vous utiliserez ce nom lors des prochaines étapes.

Créer des ressources SharedCriterion

Ensuite, créez des ressources SharedCriterion pour chaque élément que vous souhaitez ajouter à votre SharedSet. Dans le cas d'une liste de mots clés à exclure, il s'agit de vos mots clés à exclure.

Chaque SharedCriterion contient les éléments suivants :

  • Objet Criterion compatible.
  • Nom de ressource de l'SharedSet que vous avez créé à l'étape précédente.

Pour ajouter les mots clés à exclure à votre SharedSet :

  1. Pour chaque mot clé à exclure, créez un objet SharedCriterion.
  2. Dans chaque SharedCriterion, créez un objet KeywordInfo et définissez le texte du mot clé et le type de correspondance.
  3. Définissez le champ shared_set de SharedCriterion sur le nom de ressource de votre SharedSet.
  4. Utilisez SharedCriterionService pour ajouter chaque SharedCriterion à SharedSet.

Joindre un SharedSet

Une fois qu'un SharedSet est associé à des ressources SharedCriterion, vous pouvez l'associer à d'autres ressources de votre compte. La ressource que vous utilisez pour associer un SharedSet dépend de son type et du niveau auquel vous souhaitez appliquer ses critères.

Notez que AssetSet est un type de ressource différent de SharedSet et ne doit pas être confondu. Si vous souhaitez regrouper des composants tels que des images ou des vidéos, ou utiliser des fonctionnalités telles que les groupes de zones géographiques avec les campagnes Performance Max, consultez Ensembles de composants.

Au niveau de la campagne

Vous pouvez associer des ensembles partagés au niveau de la campagne à l'aide de CampaignSharedSet ou CampaignCriterion, selon le type d'ensemble partagé.

CampaignSharedSet

Les ensembles partagés de type NEGATIVE_KEYWORDS ou NEGATIVE_PLACEMENTS doivent être associés aux campagnes à l'aide de la ressource CampaignSharedSet. Les critères d'exclusion associés au niveau de la campagne s'appliquent automatiquement à tous les groupes d'annonces de cette campagne.

Pour associer un SharedSet à une campagne en tant que critère à exclure :

  1. Créez un objet CampaignSharedSet.
  2. Définissez le champ campaign sur le nom de ressource de la campagne à laquelle vous souhaitez ajouter le SharedSet.
  3. Définissez le champ shared_set sur le nom de ressource de l'SharedSet que vous avez créé.
  4. Utilisez CampaignSharedSetService pour créer CampaignSharedSet. Cela permet d'établir le lien entre la campagne et le SharedSet.

CampaignCriterion

Les ensembles partagés de type BRANDS peuvent être associés à des campagnes utilisant un CampaignCriterion.

Pour associer un ensemble partagé BRANDS à une campagne :

  1. Créez un objet CampaignCriterion.
  2. Définissez le champ brand_list sur un objet BrandListInfo.
  3. Définissez BrandListInfo.shared_set sur le nom de ressource de SharedSet BRANDS.
  4. Utilisez CampaignCriterionService pour créer CampaignCriterion.

Au niveau du groupe d'annonces

Les ensembles partagés de type BRANDS ou VERTICAL_ADS_ITEM_GROUP_RULE_LIST peuvent être associés au niveau du groupe d'annonces à l'aide d'un AdGroupCriterion.

Pour associer un ensemble partagé BRANDS à un groupe d'annonces :

  1. Créez un AdGroupCriterion.
  2. Définissez le champ brand_list sur un objet BrandListInfo.
  3. Définissez BrandListInfo.shared_set sur le nom de ressource de SharedSet BRANDS.
  4. Utilisez AdGroupCriterionService pour créer AdGroupCriterion.

Pour associer un ensemble partagé VERTICAL_ADS_ITEM_GROUP_RULE_LIST à un groupe d'annonces :

  1. Créez un AdGroupCriterion.
  2. Définissez le champ vertical_ads_item_group_rule_list sur un objet VerticalAdsItemGroupRuleListInfo.
  3. Définissez VerticalAdsItemGroupRuleListInfo.shared_set sur le nom de ressource de SharedSet VERTICAL_ADS_ITEM_GROUP_RULE_LIST.
  4. Utilisez AdGroupCriterionService pour créer AdGroupCriterion.

Au niveau du compte

Si vous utilisez un compte administrateur, vous pouvez créer des ressources SharedSet et les partager avec les comptes client qui font partie de la hiérarchie de votre compte.

Par exemple, pour associer un NEGATIVE_PLACEMENTS SharedSet dans votre compte administrateur à un compte client, utilisez un CustomerNegativeCriterion :

  1. Créez un objet CustomerNegativeCriterion dans le compte client.
  2. Définissez son champ placement_list sur un objet PlacementListInfoPlacementListInfo.shared_set est défini sur le nom de ressource de SharedSet à partir du compte administrateur.
  3. Utilisez CustomerNegativeCriterionService pour créer CustomerNegativeCriterion.

De même, vous pouvez associer un ACCOUNT_LEVEL_NEGATIVE_KEYWORDS SharedSet dans votre compte administrateur à un compte client :

  1. Créez un objet CustomerNegativeCriterion dans le compte client.
  2. Définissez son champ negative_keyword_list sur un objet NegativeKeywordListInfoNegativeKeywordListInfo.shared_set est défini sur le nom de ressource de SharedSet à partir du compte administrateur.
  3. Utilisez CustomerNegativeCriterionService pour créer CustomerNegativeCriterion.

Exemple de code d'ensemble de mots clés partagé

Java

// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.advancedoperations;

import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v23.common.KeywordInfo;
import com.google.ads.googleads.v23.enums.KeywordMatchTypeEnum.KeywordMatchType;
import com.google.ads.googleads.v23.enums.SharedSetTypeEnum.SharedSetType;
import com.google.ads.googleads.v23.errors.GoogleAdsError;
import com.google.ads.googleads.v23.errors.GoogleAdsException;
import com.google.ads.googleads.v23.resources.CampaignSharedSet;
import com.google.ads.googleads.v23.resources.SharedCriterion;
import com.google.ads.googleads.v23.resources.SharedSet;
import com.google.ads.googleads.v23.services.CampaignSharedSetOperation;
import com.google.ads.googleads.v23.services.CampaignSharedSetServiceClient;
import com.google.ads.googleads.v23.services.MutateCampaignSharedSetsResponse;
import com.google.ads.googleads.v23.services.MutateSharedCriteriaResponse;
import com.google.ads.googleads.v23.services.MutateSharedCriterionResult;
import com.google.ads.googleads.v23.services.MutateSharedSetsResponse;
import com.google.ads.googleads.v23.services.SharedCriterionOperation;
import com.google.ads.googleads.v23.services.SharedCriterionServiceClient;
import com.google.ads.googleads.v23.services.SharedSetOperation;
import com.google.ads.googleads.v23.services.SharedSetServiceClient;
import com.google.ads.googleads.v23.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.Arrays;
import java.util.List;

/** Creates a shared list of negative broad match keywords. It then attaches them to a campaign. */
public class CreateAndAttachSharedKeywordSet {

  private static class CreateAndAttachSharedKeywordSetParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.CAMPAIGN_ID, required = true)
    private Long campaignId;
  }

  public static void main(String[] args) throws IOException {
    CreateAndAttachSharedKeywordSetParams params = new CreateAndAttachSharedKeywordSetParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.campaignId = Long.parseLong("INSERT_CAMPAIGN_ID_HERE");
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new CreateAndAttachSharedKeywordSet()
          .runExample(googleAdsClient, params.customerId, params.campaignId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param campaignId the campaign ID.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(GoogleAdsClient googleAdsClient, long customerId, long campaignId) {

    // Creates a keywords list to create a shared set of.
    List<String> keywords = Arrays.asList("mars cruise", "mars hotels");

    // Creates shared negative keyword set.
    SharedSet sharedSet =
        SharedSet.newBuilder()
            .setName("API Negative keyword list - " + getPrintableDateTime())
            .setType(SharedSetType.NEGATIVE_KEYWORDS)
            .build();

    SharedSetOperation operation = SharedSetOperation.newBuilder().setCreate(sharedSet).build();

    String sharedSetResourceName;
    try (SharedSetServiceClient sharedSetServiceClient =
        googleAdsClient.getLatestVersion().createSharedSetServiceClient()) {
      MutateSharedSetsResponse response =
          sharedSetServiceClient.mutateSharedSets(
              Long.toString(customerId), ImmutableList.of(operation));
      sharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created shared set %s%n", sharedSetResourceName);
    }

    List<SharedCriterionOperation> sharedCriterionOperations = new ArrayList<>();
    for (String keyword : keywords) {
      SharedCriterion sharedCriterion =
          SharedCriterion.newBuilder()
              .setKeyword(
                  KeywordInfo.newBuilder()
                      .setText(keyword)
                      .setMatchType(KeywordMatchType.BROAD)
                      .build())
              .setSharedSet(sharedSetResourceName)
              .build();

      SharedCriterionOperation sharedCriterionOperation =
          SharedCriterionOperation.newBuilder().setCreate(sharedCriterion).build();
      sharedCriterionOperations.add(sharedCriterionOperation);
    }

    try (SharedCriterionServiceClient sharedCriterionServiceClient =
        googleAdsClient.getLatestVersion().createSharedCriterionServiceClient()) {
      MutateSharedCriteriaResponse response =
          sharedCriterionServiceClient.mutateSharedCriteria(
              Long.toString(customerId), sharedCriterionOperations);
      System.out.printf("Added %d shared criteria:%n", response.getResultsCount());
      for (MutateSharedCriterionResult result : response.getResultsList()) {
        System.out.printf("\t%s%n", result.getResourceName());
      }
    }

    String campaignResourceName = ResourceNames.campaign(customerId, campaignId);
    CampaignSharedSet campaignSharedSet =
        CampaignSharedSet.newBuilder()
            .setCampaign(campaignResourceName)
            .setSharedSet(sharedSetResourceName)
            .build();

    CampaignSharedSetOperation campaignSharedSetOperation =
        CampaignSharedSetOperation.newBuilder().setCreate(campaignSharedSet).build();

    try (CampaignSharedSetServiceClient campaignSharedSetServiceClient =
        googleAdsClient.getLatestVersion().createCampaignSharedSetServiceClient()) {
      MutateCampaignSharedSetsResponse response =
          campaignSharedSetServiceClient.mutateCampaignSharedSets(
              Long.toString(customerId), ImmutableList.of(campaignSharedSetOperation));
      String campaignSharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created campaign shared set %s%n", campaignSharedSetResourceName);
    }
  }
}

      

C#

// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V23.Common;
using Google.Ads.GoogleAds.V23.Errors;
using Google.Ads.GoogleAds.V23.Resources;
using Google.Ads.GoogleAds.V23.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V23.Enums.KeywordMatchTypeEnum.Types;
using static Google.Ads.GoogleAds.V23.Enums.SharedSetTypeEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V23
{
    /// <summary>
    /// This code example creates a shared list of negative broad match keywords. It then
    /// attaches them to a campaign.
    /// </summary>
    public class CreateAndAttachSharedKeywordSet : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="CreateAndAttachSharedKeywordSet"/>
        /// example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The Google Ads customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The Google Ads customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// The ID of the campaign for which shared criterion is updated.
            /// </summary>
            [Option("campaignId", Required = true, HelpText =
                "The ID of the campaign for which shared criterion is updated.")]
            public long CampaignId { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = ExampleUtilities.ParseCommandLine<Options>(args);

            CreateAndAttachSharedKeywordSet codeExample = new CreateAndAttachSharedKeywordSet();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.CampaignId);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This code example creates a shared list of negative broad match keywords. It then " +
            "attaches them to a campaign.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
        /// <param name="campaignId">The ID of the campaign for which shared criterion is updated.
        /// </param>
        public void Run(GoogleAdsClient client, long customerId, long campaignId)
        {
            SharedSetServiceClient sharedSetService = client.GetService(
                Services.V23.SharedSetService);
            SharedCriterionServiceClient sharedCriterionService =
                client.GetService(Services.V23.SharedCriterionService);
            CampaignSharedSetServiceClient campaignSharedSetService =
                client.GetService(Services.V23.CampaignSharedSetService);

            try
            {
                // Keywords to create a shared set of.
                string[] keywords = new string[] { "mars cruise", "mars hotels" };

                // Create shared negative keyword set.
                SharedSet sharedSet = new SharedSet()
                {
                    Name = "API Negative keyword list - " + ExampleUtilities.GetRandomString(),
                    Type = SharedSetType.NegativeKeywords,
                };
                SharedSetOperation operation = new SharedSetOperation()
                {
                    Create = sharedSet
                };

                MutateSharedSetsResponse sharedSetResponse = sharedSetService.MutateSharedSets(
                    customerId.ToString(), new SharedSetOperation[] { operation });

                string sharedSetResourceName = sharedSetResponse.Results[0].ResourceName;
                Console.WriteLine($"Created shared set {sharedSetResourceName}.");

                // Create negative keywords in the shared set.
                List<SharedCriterionOperation> criterionOperations =
                    new List<SharedCriterionOperation>();

                foreach (string keyword in keywords)
                {
                    SharedCriterion sharedCriterion = new SharedCriterion()
                    {
                        Keyword = new KeywordInfo()
                        {
                            Text = keyword,
                            MatchType = KeywordMatchType.Broad
                        },
                        SharedSet = sharedSetResourceName
                    };
                    criterionOperations.Add(new SharedCriterionOperation()
                    {
                        Create = sharedCriterion
                    });
                }

                MutateSharedCriteriaResponse criteriaResponse =
                    sharedCriterionService.MutateSharedCriteria(
                        customerId.ToString(), criterionOperations);

                foreach (MutateSharedCriterionResult result in criteriaResponse.Results)
                {
                    Console.WriteLine($"Created shared criterion {result.ResourceName}.");
                }

                // Attach shared set to campaign.
                CampaignSharedSet campaignSet = new CampaignSharedSet()
                {
                    Campaign = ResourceNames.Campaign(customerId, campaignId),
                    SharedSet = sharedSetResourceName
                };

                CampaignSharedSetOperation sharedSetoperation = new CampaignSharedSetOperation()
                {
                    Create = campaignSet
                };
                MutateCampaignSharedSetsResponse response =
                    campaignSharedSetService.MutateCampaignSharedSets(customerId.ToString(),
                        new CampaignSharedSetOperation[] { sharedSetoperation });

                Console.WriteLine("Created campaign shared set {0}.",
                    response.Results[0].ResourceName);
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }
    }
}

      

PHP

<?php

/**
 * Copyright 2018 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Util\V23\ResourceNames;
use Google\Ads\GoogleAds\V23\Common\KeywordInfo;
use Google\Ads\GoogleAds\V23\Enums\KeywordMatchTypeEnum\KeywordMatchType;
use Google\Ads\GoogleAds\V23\Enums\SharedSetTypeEnum\SharedSetType;
use Google\Ads\GoogleAds\V23\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V23\Resources\CampaignSharedSet;
use Google\Ads\GoogleAds\V23\Resources\SharedCriterion;
use Google\Ads\GoogleAds\V23\Resources\SharedSet;
use Google\Ads\GoogleAds\V23\Services\CampaignSharedSetOperation;
use Google\Ads\GoogleAds\V23\Services\MutateCampaignSharedSetsRequest;
use Google\Ads\GoogleAds\V23\Services\MutateSharedCriteriaRequest;
use Google\Ads\GoogleAds\V23\Services\MutateSharedSetsRequest;
use Google\Ads\GoogleAds\V23\Services\SharedCriterionOperation;
use Google\Ads\GoogleAds\V23\Services\SharedSetOperation;
use Google\ApiCore\ApiException;

/**
 * This example creates a shared list of negative broad match keywords. It then attaches them to a
 * campaign.
 */
class CreateAndAttachSharedKeywordSet
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const CAMPAIGN_ID = 'INSERT_CAMPAIGN_ID_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::CAMPAIGN_ID => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::CAMPAIGN_ID] ?: self::CAMPAIGN_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param int $campaignId the ID of the campaign
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $campaignId
    ) {
        // Create shared negative keyword set.
        $sharedSet = new SharedSet([
            'name' => 'API Negative keyword list - ' . Helper::getPrintableDatetime(),
            'type' => SharedSetType::NEGATIVE_KEYWORDS,
        ]);

        $sharedSetOperation = new SharedSetOperation();
        $sharedSetOperation->setCreate($sharedSet);

        $sharedSetServiceClient = $googleAdsClient->getSharedSetServiceClient();
        $response = $sharedSetServiceClient->mutateSharedSets(MutateSharedSetsRequest::build(
            $customerId,
            [$sharedSetOperation]
        ));

        $sharedSetResourceName = $response->getResults()[0]->getResourceName();
        print 'Created shared set ' . $sharedSetResourceName . PHP_EOL;

        // Creates shared set criteria.
        $sharedCriterionOperations = [];
        // Keywords to create a shared set of.
        $keywords = ['mars cruise', 'mars hotels'];
        foreach ($keywords as $keyword) {
            $sharedCriterion = new SharedCriterion([
                'keyword' => new KeywordInfo([
                    'text' => $keyword,
                    'match_type' => KeywordMatchType::BROAD
                ]),
                'shared_set' => $sharedSetResourceName
            ]);

            $sharedCriterionOperation = new SharedCriterionOperation();
            $sharedCriterionOperation->setCreate($sharedCriterion);
            $sharedCriterionOperations[] = $sharedCriterionOperation;
        }

        $sharedCriterionServiceClient = $googleAdsClient->getSharedCriterionServiceClient();
        $response = $sharedCriterionServiceClient->mutateSharedCriteria(
            MutateSharedCriteriaRequest::build($customerId, $sharedCriterionOperations)
        );

        printf("Added %d shared criteria:%s", $response->getResults()->count(), PHP_EOL);
        foreach ($response->getResults() as $addedSharedCriterion) {
            /** @var SharedCriterion $addedSharedCriterion */
            print "\t" . $addedSharedCriterion->getResourceName() . PHP_EOL;
        }

        // Creates campaign shared set.
        $campaignSharedSet = new CampaignSharedSet([
            'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
            'shared_set' => $sharedSetResourceName
        ]);

        $campaignSharedSetOperation = new CampaignSharedSetOperation();
        $campaignSharedSetOperation->setCreate($campaignSharedSet);

        $campaignSharedSetServiceClient = $googleAdsClient->getCampaignSharedSetServiceClient();
        $response = $campaignSharedSetServiceClient->mutateCampaignSharedSets(
            MutateCampaignSharedSetsRequest::build($customerId, [$campaignSharedSetOperation])
        );

        print 'Created campaign shared set: ' . $response->getResults()[0]->getResourceName()
            . PHP_EOL;
    }
}

CreateAndAttachSharedKeywordSet::main();

      

Python

#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Demonstrates how to create a shared list of negative broad match keywords.

Note that the keywords will be attached to the specified campaign.
"""


import argparse
import sys
from typing import List
import uuid

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
from google.ads.googleads.v23.errors.types.errors import GoogleAdsError
from google.ads.googleads.v23.resources.types.campaign_shared_set import (
    CampaignSharedSet,
)
from google.ads.googleads.v23.resources.types.shared_criterion import (
    SharedCriterion,
)
from google.ads.googleads.v23.resources.types.shared_set import SharedSet
from google.ads.googleads.v23.services.services.campaign_service import (
    CampaignServiceClient,
)
from google.ads.googleads.v23.services.services.campaign_shared_set_service import (
    CampaignSharedSetServiceClient,
)
from google.ads.googleads.v23.services.types.campaign_shared_set_service import (
    CampaignSharedSetOperation,
    MutateCampaignSharedSetsResponse,
)
from google.ads.googleads.v23.services.services.shared_criterion_service import (
    SharedCriterionServiceClient,
)
from google.ads.googleads.v23.services.services.shared_set_service import (
    SharedSetServiceClient,
)
from google.ads.googleads.v23.services.types.shared_criterion_service import (
    MutateSharedCriteriaResponse,
    MutateSharedCriterionResult,
    SharedCriterionOperation,
)
from google.ads.googleads.v23.services.types.shared_set_service import (
    MutateSharedSetsResponse,
    SharedSetOperation,
)


def main(client: GoogleAdsClient, customer_id: str, campaign_id: str) -> None:
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    shared_set_service: SharedSetServiceClient = client.get_service(
        "SharedSetService"
    )
    shared_criterion_service: SharedCriterionServiceClient = client.get_service(
        "SharedCriterionService"
    )
    campaign_shared_set_service: CampaignSharedSetServiceClient = (
        client.get_service("CampaignSharedSetService")
    )

    # Create shared negative keyword set.
    shared_set_operation: SharedSetOperation = client.get_type(
        "SharedSetOperation"
    )
    shared_set: SharedSet = shared_set_operation.create
    shared_set.name = f"API Negative keyword list - {uuid.uuid4()}"
    shared_set.type_ = client.enums.SharedSetTypeEnum.NEGATIVE_KEYWORDS

    try:
        shared_set_response: MutateSharedSetsResponse = (
            shared_set_service.mutate_shared_sets(
                customer_id=customer_id, operations=[shared_set_operation]
            )
        )
        shared_set_resource_name: str = shared_set_response.results[
            0
        ].resource_name

        print(f'Created shared set "{shared_set_resource_name}".')
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    # Keywords to create a shared set of.
    keywords: List[str] = ["mars cruise", "mars hotels"]
    shared_criteria_operations: List[SharedCriterionOperation] = []
    for keyword in keywords:
        shared_criterion_operation: SharedCriterionOperation = client.get_type(
            "SharedCriterionOperation"
        )
        shared_criterion: SharedCriterion = shared_criterion_operation.create
        shared_criterion.keyword.text = keyword
        shared_criterion.keyword.match_type = (
            client.enums.KeywordMatchTypeEnum.BROAD
        )
        shared_criterion.shared_set = shared_set_resource_name
        shared_criteria_operations.append(shared_criterion_operation)
    try:
        response: MutateSharedCriteriaResponse = (
            shared_criterion_service.mutate_shared_criteria(
                customer_id=customer_id, operations=shared_criteria_operations
            )
        )

        shared_criterion_result: MutateSharedCriterionResult
        for shared_criterion_result in response.results:
            print(
                "Created shared criterion "
                f'"{shared_criterion_result.resource_name}".'
            )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    campaign_set_operation: CampaignSharedSetOperation = client.get_type(
        "CampaignSharedSetOperation"
    )
    campaign_set: CampaignSharedSet = campaign_set_operation.create
    campaign_set.campaign = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign_set.shared_set = shared_set_resource_name

    try:
        campaign_shared_set_response: MutateCampaignSharedSetsResponse = (
            campaign_shared_set_service.mutate_campaign_shared_sets(
                customer_id=customer_id, operations=[campaign_set_operation]
            )
        )

        print(
            "Created campaign shared set "
            f'"{campaign_shared_set_response.results[0].resource_name}".'
        )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)


def handle_googleads_exception(exception: GoogleAdsException) -> None:
    print(
        f'Request with ID "{exception.request_id}" failed with status '
        f'"{exception.error.code().name}" and includes the following errors:'
    )
    error: GoogleAdsError
    for error in exception.failure.errors:
        print(f'\tError with message "{error.message}".')
        if error.location:
            for field_path_element in error.location.field_path_elements:
                print(f"\t\tOn field: {field_path_element.field_name}")
    sys.exit(1)


if __name__ == "__main__":
    parser = argparse.ArgumentParser(
        description=(
            "Adds a list of negative broad match keywords to the "
            "provided campaign, for the specified customer."
        )
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-i", "--campaign_id", type=str, required=True, help="The campaign ID."
    )
    args = parser.parse_args()

    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client: GoogleAdsClient = GoogleAdsClient.load_from_storage(
        version="v23"
    )

    main(googleads_client, args.customer_id, args.campaign_id)

      

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

require "optparse"
require "google/ads/google_ads"
require "date"

def create_and_attach_shared_keyword_set(customer_id, campaign_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters

  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Keywords to create a shared set of.
  keywords = ["mars cruise", "mars hotels"]

  # Create shared negative keyword set.
  shared_set = client.resource.shared_set do |ss|
    ss.name = "API Negative keyword list - #{(Time.new.to_f * 1000).to_i}"
    ss.type = :NEGATIVE_KEYWORDS
  end

  operation = client.operation.create_resource.shared_set(shared_set)

  response = client.service.shared_set.mutate_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  shared_set_resource_name = response.results.first.resource_name
  puts "Created shared set #{shared_set_resource_name}"

  shared_criteria = keywords.map do |keyword|
    client.resource.shared_criterion do |sc|
      sc.keyword = client.resource.keyword_info do |kw|
        kw.text = keyword
        kw.match_type = :BROAD
      end
      sc.shared_set = shared_set_resource_name
    end
  end

  operations = shared_criteria.map do |criterion|
    client.operation.create_resource.shared_criterion(criterion)
  end

  response = client.service.shared_criterion.mutate_shared_criteria(
    customer_id: customer_id,
    operations: operations,
  )

  response.results.each do |result|
    puts "Created shared criterion #{result.resource_name}"
  end

  campaign_set = client.resource.campaign_shared_set do |css|
    css.campaign = client.path.campaign(customer_id, campaign_id)
    css.shared_set = shared_set_resource_name
  end

  operation = client.operation.create_resource.campaign_shared_set(campaign_set)

  response = client.service.campaign_shared_set.mutate_campaign_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Created campaign shared set #{response.results.first.resource_name}"
end

if __FILE__ == $PROGRAM_NAME
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:campaign_id] = 'INSERT_CAMPAIGN_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: ruby %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-c', '--campaign-id CAMPAIGN-ID', String, 'Campaign ID') do |v|
      options[:campaign_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    create_and_attach_shared_keyword_set(options.fetch(:customer_id).tr("-", ""),
        options[:campaign_id])
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end

      

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V23::Resources::SharedSet;
use Google::Ads::GoogleAds::V23::Resources::SharedCriterion;
use Google::Ads::GoogleAds::V23::Resources::CampaignSharedSet;
use Google::Ads::GoogleAds::V23::Common::KeywordInfo;
use Google::Ads::GoogleAds::V23::Enums::SharedSetTypeEnum qw(NEGATIVE_KEYWORDS);
use Google::Ads::GoogleAds::V23::Enums::KeywordMatchTypeEnum qw(BROAD);
use Google::Ads::GoogleAds::V23::Services::SharedSetService::SharedSetOperation;
use
  Google::Ads::GoogleAds::V23::Services::SharedCriterionService::SharedCriterionOperation;
use
  Google::Ads::GoogleAds::V23::Services::CampaignSharedSetService::CampaignSharedSetOperation;
use Google::Ads::GoogleAds::V23::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd          qw(abs_path);
use Data::Uniqid qw(uniqid);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
my $campaign_id = "INSERT_CAMPAIGN_ID_HERE";

sub create_and_attach_shared_keyword_set {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Create shared negative keyword set.
  my $shared_set = Google::Ads::GoogleAds::V23::Resources::SharedSet->new({
    name => "API Negative keyword list - " . uniqid(),
    type => NEGATIVE_KEYWORDS
  });

  my $shared_set_operation =
    Google::Ads::GoogleAds::V23::Services::SharedSetService::SharedSetOperation
    ->new({
      create => $shared_set
    });

  my $shared_sets_response = $api_client->SharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$shared_set_operation]});

  my $shared_set_resource_name =
    $shared_sets_response->{results}[0]{resourceName};
  printf "Created shared set: '%s'.\n", $shared_set_resource_name;

  # Create shared set criterion.
  my $shared_criterion_operations = [];
  # Keywords to create a shared set of.
  my $keywords = ['mars cruise', 'mars hotels'];
  foreach my $keyword (@$keywords) {
    my $shared_criterion =
      Google::Ads::GoogleAds::V23::Resources::SharedCriterion->new({
        keyword => Google::Ads::GoogleAds::V23::Common::KeywordInfo->new({
            text      => $keyword,
            matchType => BROAD
          }
        ),
        sharedSet => $shared_set_resource_name
      });

    my $shared_criterion_operation =
      Google::Ads::GoogleAds::V23::Services::SharedCriterionService::SharedCriterionOperation
      ->new({
        create => $shared_criterion
      });
    push @$shared_criterion_operations, $shared_criterion_operation;
  }

  my $shared_criteria_response = $api_client->SharedCriterionService()->mutate({
    customerId => $customer_id,
    operations => $shared_criterion_operations
  });

  my $shared_criterion_results = $shared_criteria_response->{results};
  printf "Added %d shared criterion:\n", scalar @$shared_criterion_results;
  foreach my $shared_criterion_result (@$shared_criterion_results) {
    printf "\t%s\n", $shared_criterion_result->{resourceName};
  }

  # Create campaign shared set.
  my $campaign_shared_set =
    Google::Ads::GoogleAds::V23::Resources::CampaignSharedSet->new({
      campaign => Google::Ads::GoogleAds::V23::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      sharedSet => $shared_set_resource_name
    });

  my $campaign_shared_set_operation =
    Google::Ads::GoogleAds::V23::Services::CampaignSharedSetService::CampaignSharedSetOperation
    ->new({
      create => $campaign_shared_set
    });

  my $campaign_shared_sets_response =
    $api_client->CampaignSharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_shared_set_operation]});

  printf "Created campaign shared set: '%s'.\n",
    $campaign_shared_sets_response->{results}[0]{resourceName};
  return 1;
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id, "campaign_id=i" => \$campaign_id);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $campaign_id);

# Call the example.
create_and_attach_shared_keyword_set($api_client, $customer_id =~ s/-//gr,
  $campaign_id);

=pod

=head1 NAME

create_and_attach_shared_keyword_set

=head1 DESCRIPTION

This example creates a shared list of negative broad match keywords. It then attaches
them to a campaign.

=head1 SYNOPSIS

create_and_attach_shared_keyword_set.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -campaign_id                The campaign ID.

=cut