地理位置定位

本指南对地理位置定位进行了说明，并介绍了如何使用 Google Ads API 为您的广告系列添加、获取及更新地理位置定位。

如需了解定位限制，请参阅关于 Google Ads 账号限制中的“定位限制”部分。

地理位置定位为何至关重要？

通过地理位置定位，您可以向特定地理区域的用户投放广告。例如，假设您要为一家连锁超市投放广告。如果不设置地理位置定位，您的广告会在全球所有地区展示，并且可能会收到您没有超市的地区的用户点击。这除了浪费您的预算之外，还不会带来任何投资回报。但采用了地理位置定位后，您的广告系列就只会在开设了该连锁超市的区域展示广告。此方法还可让您直接定位在本地搜索超市的客户。

借助 Google Ads API，您可以按国家/地区或特定地理位置周围的邻近区域来定位广告。

针对某个区域的地理位置定位广告系列

您可以将广告系列定位到 Google Ads 支持地理位置定位的任何地理区域，例如国家/地区、州、城市或邮政编码区域。每个可定位到的地理位置都由一个唯一的 Criterion ID 标识。您可以使用 GeoTargetConstantService.SuggestGeoTargetConstants 查找条件 ID。 每个 GeoTargetConstant 的 resource_name 格式为 geoTargetConstants/{Criterion ID}。例如，纽约州的 resource_name 值为 geoTargetConstants/21167。

您可以使用 CampaignCriterionService 为广告系列添加地理位置定位（或使用 AdGroupCriterion 为广告组添加地理位置定位，但仅适用于支持的广告系列类型，例如启用了 upgraded_targeting 的需求开发广告系列）。以下代码段展示了如何使用条件 ID 定位广告系列。

Java

private static CampaignCriterion buildLocationIdCriterion(
    long locationId, String campaignResourceName) {
  Builder criterionBuilder = CampaignCriterion.newBuilder().setCampaign(campaignResourceName);

  criterionBuilder
      .getLocationBuilder()
      .setGeoTargetConstant(ResourceNames.geoTargetConstant(locationId));

  return criterionBuilder.build();
}

C#

private CampaignCriterion buildLocationCriterion(long locationId,
    string campaignResourceName)
{
    GeoTargetConstantName location = new GeoTargetConstantName(locationId.ToString());
    return new CampaignCriterion()
    {
        Campaign = campaignResourceName,
        Location = new LocationInfo()
        {
            GeoTargetConstant = location.ToString()
        }
    };
}

PHP

private static function createLocationCampaignCriterionOperation(
    int $locationId,
    string $campaignResourceName
) {
    // Constructs a campaign criterion for the specified campaign ID using the specified
    // location ID.
    $campaignCriterion = new CampaignCriterion([
        // Creates a location using the specified location ID.
        'location' => new LocationInfo([
            // Besides using location ID, you can also search by location names using
            // GeoTargetConstantServiceClient::suggestGeoTargetConstants() and directly
            // apply GeoTargetConstant::$resourceName here. An example can be found
            // in GetGeoTargetConstantByNames.php.
            'geo_target_constant' => ResourceNames::forGeoTargetConstant($locationId)
        ]),
        'campaign' => $campaignResourceName
    ]);

    return new CampaignCriterionOperation(['create' => $campaignCriterion]);
}

Python

def create_location_op(
    client: GoogleAdsClient,
    customer_id: str,
    campaign_id: str,
    location_id: str,
) -> CampaignCriterionOperation:
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    geo_target_constant_service: GeoTargetConstantServiceClient = (
        client.get_service("GeoTargetConstantService")
    )

    # Create the campaign criterion.
    campaign_criterion_operation: CampaignCriterionOperation = client.get_type(
        "CampaignCriterionOperation"
    )
    campaign_criterion: CampaignCriterion = campaign_criterion_operation.create
    campaign_criterion.campaign = campaign_service.campaign_path(
        customer_id, campaign_id
    )

    # Besides using location_id, you can also search by location names from
    # GeoTargetConstantService.suggest_geo_target_constants() and directly
    # apply GeoTargetConstant.resource_name here. An example can be found
    # in get_geo_target_constant_by_names.py.
    campaign_criterion.location.geo_target_constant = (
        geo_target_constant_service.geo_target_constant_path(location_id)
    )

    return campaign_criterion_operation

Ruby

def create_location(client, customer_id, campaign_id, location_id)
  client.operation.create_resource.campaign_criterion do |criterion|
    criterion.campaign = client.path.campaign(customer_id, campaign_id)

    criterion.location = client.resource.location_info do  |li|
      # Besides using location_id, you can also search by location names from
      # GeoTargetConstantService.suggest_geo_target_constants() and directly
      # apply GeoTargetConstant.resource_name here. An example can be found
      # in get_geo_target_constant_by_names.rb.
      li.geo_target_constant = client.path.geo_target_constant(location_id)
    end
  end
end

Perl

sub create_location_campaign_criterion_operation {
  my ($location_id, $campaign_resource_name) = @_;

  # Construct a campaign criterion for the specified campaign using the
  # specified location ID.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V25::Resources::CampaignCriterion->new({
      # Create a location using the specified location ID.
      location => Google::Ads::GoogleAds::V25::Common::LocationInfo->new({
          # Besides using location ID, you can also search by location names
          # using GeoTargetConstantService::suggest() and directly apply
          # GeoTargetConstant->{resourceName} here. An example can be found
          # in get_geo_target_constants_by_names.pl.
          geoTargetConstant =>
            Google::Ads::GoogleAds::V25::Utils::ResourceNames::geo_target_constant(
            $location_id)}
      ),
      campaign => $campaign_resource_name
    });

  return
    Google::Ads::GoogleAds::V25::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });
}

curl

Google 可能会因各种原因而偶尔停用某些位置条件：位置可能会重组为更小或更大的区域、地缘政治变化等。请参阅 GeoTargetConstant 对象的 status 字段，以确定某个位置是 ENABLED 还是 REMOVAL_PLANNED。

按地理位置名称查找

您还可以使用 GeoTargetConstantService.SuggestGeoTargetConstants 按位置名称查找条件 ID。 以下代码示例展示了如何按地理位置名称查找地理位置条件 ID。

Java

private void runExample(GoogleAdsClient googleAdsClient) {
  try (GeoTargetConstantServiceClient geoTargetClient =
      googleAdsClient.getLatestVersion().createGeoTargetConstantServiceClient()) {

    SuggestGeoTargetConstantsRequest.Builder requestBuilder =
        SuggestGeoTargetConstantsRequest.newBuilder();

    // Locale is using ISO 639-1 format. If an invalid locale is given, 'en' is used by default.
    requestBuilder.setLocale("en");

    // A list of country codes can be referenced here:
    // https://developers.google.com/google-ads/api/reference/data/geotargets
    requestBuilder.setCountryCode("FR");

    requestBuilder
        .getLocationNamesBuilder()
        .addAllNames(ImmutableList.of("Paris", "Quebec", "Spain", "Deutschland"));

    SuggestGeoTargetConstantsResponse response =
        geoTargetClient.suggestGeoTargetConstants(requestBuilder.build());

    for (GeoTargetConstantSuggestion suggestion :
        response.getGeoTargetConstantSuggestionsList()) {
      System.out.printf(
          "%s (%s,%s,%s,%s) is found in locale (%s) with reach (%d) for search term (%s).%n",
          suggestion.getGeoTargetConstant().getResourceName(),
          suggestion.getGeoTargetConstant().getName(),
          suggestion.getGeoTargetConstant().getCountryCode(),
          suggestion.getGeoTargetConstant().getTargetType(),
          suggestion.getGeoTargetConstant().getStatus().name(),
          suggestion.getLocale(),
          suggestion.getReach(),
          suggestion.getSearchTerm());
    }
  }
}

C#

public void Run(GoogleAdsClient client)
{
    // Get the GeoTargetConstantServiceClient.
    GeoTargetConstantServiceClient geoService =
        client.GetService(Services.V25.GeoTargetConstantService);

    // Locale is using ISO 639-1 format. If an invalid locale is given,
    // 'en' is used by default.
    string locale = "en";

    // A list of country codes can be referenced here:
    // https://developers.google.com/google-ads/api/reference/data/geotargets
    string countryCode = "FR";

    string[] locations = { "Paris", "Quebec", "Spain", "Deutschland" };

    SuggestGeoTargetConstantsRequest request = new SuggestGeoTargetConstantsRequest()
    {
        Locale = locale,
        CountryCode = countryCode,
        LocationNames = new SuggestGeoTargetConstantsRequest.Types.LocationNames()
    };

    request.LocationNames.Names.AddRange(locations);

    try
    {
        SuggestGeoTargetConstantsResponse response =
            geoService.SuggestGeoTargetConstants(request);

        foreach (GeoTargetConstantSuggestion suggestion
            in response.GeoTargetConstantSuggestions)
        {
            Console.WriteLine(
                $"{suggestion.GeoTargetConstant.ResourceName} " +
                $"({suggestion.GeoTargetConstant.Name}, " +
                $"{suggestion.GeoTargetConstant.CountryCode}, " +
                $"{suggestion.GeoTargetConstant.TargetType}, " +
                $"{suggestion.GeoTargetConstant.Status}) is found in locale " +
                $"({suggestion.Locale}) with reach ({suggestion.Reach}) " +
                $"for search term ({suggestion.SearchTerm}).");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    array $locationNames,
    string $locale,
    string $countryCode
) {
    $geoTargetConstantServiceClient = $googleAdsClient->getGeoTargetConstantServiceClient();

    $response = $geoTargetConstantServiceClient->suggestGeoTargetConstants(
        new SuggestGeoTargetConstantsRequest([
            'locale' => $locale,
            'country_code' => $countryCode,
            'location_names' => new LocationNames(['names' => $locationNames])
        ])
    );

    // Iterates over all geo target constant suggestion objects and prints the requested field
    // values for each one.
    foreach ($response->getGeoTargetConstantSuggestions() as $geoTargetConstantSuggestion) {
        /** @var GeoTargetConstantSuggestion $geoTargetConstantSuggestion */
        printf(
            "Found '%s' ('%s','%s','%s',%s) in locale '%s' with reach %d"
            . " for the search term '%s'.%s",
            $geoTargetConstantSuggestion->getGeoTargetConstant()->getResourceName(),
            $geoTargetConstantSuggestion->getGeoTargetConstant()->getName(),
            $geoTargetConstantSuggestion->getGeoTargetConstant()->getCountryCode(),
            $geoTargetConstantSuggestion->getGeoTargetConstant()->getTargetType(),
            GeoTargetConstantStatus::name(
                $geoTargetConstantSuggestion->getGeoTargetConstant()->getStatus()
            ),
            $geoTargetConstantSuggestion->getLocale(),
            $geoTargetConstantSuggestion->getReach(),
            $geoTargetConstantSuggestion->getSearchTerm(),
            PHP_EOL
        );
    }
}

Python

def main(client: GoogleAdsClient) -> None:
    gtc_service: GeoTargetConstantServiceClient = client.get_service(
        "GeoTargetConstantService"
    )

    gtc_request: SuggestGeoTargetConstantsRequest = client.get_type(
        "SuggestGeoTargetConstantsRequest"
    )
    gtc_request.locale = LOCALE
    gtc_request.country_code = COUNTRY_CODE

    # The location names to get suggested geo target constants.
    # Type hint for gtc_request.location_names.names is not straightforward
    # as it's part of a complex protobuf object.
    gtc_request.location_names.names.extend(
        ["Paris", "Quebec", "Spain", "Deutschland"]
    )

    results: SuggestGeoTargetConstantsResponse = (
        gtc_service.suggest_geo_target_constants(gtc_request)
    )

    suggestion: GeoTargetConstantSuggestion
    for suggestion in results.geo_target_constant_suggestions:
        geo_target_constant: GeoTargetConstant = suggestion.geo_target_constant
        print(
            f"{geo_target_constant.resource_name} "
            f"({geo_target_constant.name}, "
            f"{geo_target_constant.country_code}, "
            f"{geo_target_constant.target_type}, "
            f"{geo_target_constant.status.name}) "
            f"is found in locale ({suggestion.locale}) "
            f"with reach ({suggestion.reach}) "
            f"from search term ({suggestion.search_term})."
        )

Ruby

def get_geo_target_constants_by_names
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  gtc_service = client.service.geo_target_constant

  location_names = client.resource.location_names do |ln|
    ['Paris', 'Quebec', 'Spain', 'Deutschland'].each do |name|
      ln.names << name
    end
  end

  # Locale is using ISO 639-1 format. If an invalid locale is given,
  # 'en' is used by default.
  locale = 'en'

  # A list of country codes can be referenced here:
  # https://developers.google.com/google-ads/api/reference/data/geotargets
  country_code = 'FR'

  response = gtc_service.suggest_geo_target_constants(
    locale: locale,
    country_code: country_code,
    location_names: location_names
  )

  response.geo_target_constant_suggestions.each do |suggestion|
    puts sprintf("%s (%s,%s,%s,%s) is found in locale (%s) with reach (%d)" \
        " from search term (%s).", suggestion.geo_target_constant.resource_name,
        suggestion.geo_target_constant.name,
        suggestion.geo_target_constant.country_code,
        suggestion.geo_target_constant.target_type,
        suggestion.geo_target_constant.status,
        suggestion.locale,
        suggestion.reach,
        suggestion.search_term)
  end
end

Perl

sub get_geo_target_constants_by_names {
  my ($api_client, $location_names, $locale, $country_code) = @_;

  my $suggest_response = $api_client->GeoTargetConstantService()->suggest({
      locale        => $locale,
      countryCode   => $country_code,
      locationNames =>
        Google::Ads::GoogleAds::V25::Services::GeoTargetConstantService::LocationNames
        ->new({
          names => $location_names
        })});

  # Iterate over all geo target constant suggestion objects and print the requested
  # field values for each one.
  foreach my $geo_target_constant_suggestion (
    @{$suggest_response->{geoTargetConstantSuggestions}})
  {
    printf "Found '%s' ('%s','%s','%s',%s) in locale '%s' with reach %d" .
      " for the search term '%s'.\n",
      $geo_target_constant_suggestion->{geoTargetConstant}{resourceName},
      $geo_target_constant_suggestion->{geoTargetConstant}{name},
      $geo_target_constant_suggestion->{geoTargetConstant}{countryCode},
      $geo_target_constant_suggestion->{geoTargetConstant}{targetType},
      $geo_target_constant_suggestion->{geoTargetConstant}{status},
      $geo_target_constant_suggestion->{locale},
      $geo_target_constant_suggestion->{reach},
      $geo_target_constant_suggestion->{searchTerm};
  }

  return 1;
}

curl

将广告系列定位到地理位置的邻近区域

有时候，您可能想要定位到一个比城市或国家/地区更具体的地方。例如，您可能想在自己商店周边 10 公里的范围内投放超市广告。在这种情况下，您可以使用邻近区域定位。创建邻近位置定位的代码与添加位置定位的代码类似，不同之处在于您必须创建 ProximityInfo 对象，而不是 LocationInfo 对象。

Java

private static CampaignCriterion buildProximityLocation(String campaignResourceName) {
  Builder builder = CampaignCriterion.newBuilder().setCampaign(campaignResourceName);

  ProximityInfo.Builder proximityBuilder = builder.getProximityBuilder();
  proximityBuilder.setRadius(10.0).setRadiusUnits(ProximityRadiusUnits.MILES);

  AddressInfo.Builder addressBuilder = proximityBuilder.getAddressBuilder();
  addressBuilder
      .setStreetAddress("38 avenue de l'Opéra")
      .setCityName("Paris")
      .setPostalCode("75002")
      .setCountryCode("FR");

  return builder.build();
}

C#

private CampaignCriterion buildProximityCriterion(string campaignResourceName)
{
    ProximityInfo proximity = new ProximityInfo()
    {
        Address = new AddressInfo()
        {
            StreetAddress = "38 avenue de l'Opéra",
            CityName = "Paris",
            PostalCode = "75002",
            CountryCode = "FR"
        },
        Radius = 10d,
        // Default is kilometers.
        RadiusUnits = ProximityRadiusUnits.Miles
    };

    return new CampaignCriterion()
    {
        Campaign = campaignResourceName,
        Proximity = proximity
    };
}

PHP

private static function createProximityCampaignCriterionOperation(string $campaignResourceName)
{
    // Constructs a campaign criterion as a proximity.
    $campaignCriterion = new CampaignCriterion([
        'proximity' => new ProximityInfo([
            'address' => new AddressInfo([
                'street_address' => '38 avenue de l\'Opéra',
                'city_name' => 'Paris',
                'postal_code' => '75002',
                'country_code' => 'FR',
            ]),
            'radius' => 10.0,
            // Default is kilometers.
            'radius_units' => ProximityRadiusUnits::MILES
        ]),
        'campaign' => $campaignResourceName
    ]);

    return new CampaignCriterionOperation(['create' => $campaignCriterion]);
}

Python

def create_proximity_op(
    client: GoogleAdsClient, customer_id: str, campaign_id: str
) -> CampaignCriterionOperation:
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )

    # Create the campaign criterion.
    campaign_criterion_operation: CampaignCriterionOperation = client.get_type(
        "CampaignCriterionOperation"
    )
    campaign_criterion: CampaignCriterion = campaign_criterion_operation.create
    campaign_criterion.campaign = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign_criterion.proximity.address.street_address = "38 avenue de l'Opera"
    campaign_criterion.proximity.address.city_name = "Paris"
    campaign_criterion.proximity.address.postal_code = "75002"
    campaign_criterion.proximity.address.country_code = "FR"
    campaign_criterion.proximity.radius = 10
    # Default is kilometers.
    campaign_criterion.proximity.radius_units = (
        client.enums.ProximityRadiusUnitsEnum.MILES
    )

    return campaign_criterion_operation

Ruby

def create_proximity(client, customer_id, campaign_id)
  client.operation.create_resource.campaign_criterion do |criterion|
    criterion.campaign = client.path.campaign(customer_id, campaign_id)

    criterion.proximity = client.resource.proximity_info do |proximity|
      proximity.address = client.resource.address_info do |address|
        address.street_address = "38 avenue de l'Opéra"
        address.city_name = "Paris"
        address.postal_code = "75002"
        address.country_code = "FR"
      end

      proximity.radius = 10
      proximity.radius_units = :MILES
    end
  end
end

Perl

sub create_proximity_campaign_criterion_operation {
  my ($campaign_resource_name) = @_;

  # Construct a campaign criterion as a proximity.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V25::Resources::CampaignCriterion->new({
      proximity => Google::Ads::GoogleAds::V25::Common::ProximityInfo->new({
          address => Google::Ads::GoogleAds::V25::Common::AddressInfo->new({
              streetAddress => "38 avenue de l'Opéra",
              cityName      => "cityName",
              postalCode    => "75002",
              countryCode   => "FR"
            }
          ),
          radius => 10.0,
          # Default is kilometers.
          radiusUnits => MILES
        }
      ),
      campaign => $campaign_resource_name
    });

  return
    Google::Ads::GoogleAds::V25::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });
}

curl

检索地理位置定位

您可以使用 GoogleAdsService.SearchStream 检索广告系列的地理位置定位。在 SELECT 子句中包含 campaign_criterion.type 和 campaign_criterion.resource_name 可让您区分 LOCATION 和 PROXIMITY 条件，并记录资源名称以供后续更新或移除操作使用。

SELECT
  campaign_criterion.resource_name,
  campaign_criterion.campaign,
  campaign_criterion.type,
  campaign_criterion.location.geo_target_constant,
  campaign_criterion.proximity.geo_point.longitude_in_micro_degrees,
  campaign_criterion.proximity.geo_point.latitude_in_micro_degrees,
  campaign_criterion.proximity.radius,
  campaign_criterion.proximity.radius_units,
  campaign_criterion.proximity.address.street_address,
  campaign_criterion.proximity.address.city_name,
  campaign_criterion.proximity.address.postal_code,
  campaign_criterion.proximity.address.country_code,
  campaign_criterion.negative
FROM campaign_criterion
WHERE
  campaign_criterion.campaign = 'customers/{customer_id}/campaigns/{campaign_id}'
  AND campaign_criterion.type IN ('LOCATION', 'PROXIMITY')

更新地理位置定位范围

广告系列中的地理位置条件在创建后便无法更改，因此更新广告系列的地理位置定位需要在一个原子性 CampaignCriterionService.MutateCampaignCriteria 请求中将过时的定位替换为新的定位：

  1. 使用检索地理位置定位条件中的 GAQL 查询，查询广告系列现有的 LOCATION 和 PROXIMITY 条件。
  2. 将现有条件与您的预期目标名单进行比较。
  3. 对于每个过时的条件，请构建一个 CampaignCriterionOperation，并将 remove 设置为现有条件的 resource_name。
  4. 对于每个新的地理位置定位目标或邻近区域定位目标，请构建一个 CampaignCriterionOperation，其中 create 填充了新的 LocationInfo 或 ProximityInfo 条件。
  5. 在单个 MutateCampaignCriteria 调用中同时传递 remove 和 create 操作，以便以原子方式进行转换。

排除地理位置定位目标

您还可以排除 LocationInfo，但不能排除 ProximityInfo。如果您想定位某个区域，但排除某个子区域（例如，定位整个美国，但排除纽约市），此功能会非常有用。如需排除某个区域，请将 CampaignCriterion 中的 negative 字段设置为 true。

定位多个地理位置区域

如果您使用 LocationGroupInfo，则可以启用广告系列，以定位到多个地理区域（以附加地址信息定义的地理位置为中心），或按地理区域进行过滤：

  • 地址素材资源集：设置 enable_customer_level_location_asset_set = true（定位到客户的地址素材资源集）或 location_group_asset_sets（定位到特定的 AssetSet 资源名称）。这两个字段不能同时设置，也不能与 geo_target_constants 结合使用。
  • 半径和单位：LocationGroupInfo 上的半径用于定义每个位置周围的圆形区域，并且需要同时指定 radius 和 radius_units (LocationGroupRadiusUnitsEnum)：
    • 使用“地址素材资源组”（enable_customer_level_location_asset_set 或 location_group_asset_sets）时，支持的 radius_units 值包括 MILLI_MILES 和 METERS。
    • 按 geo_target_constants 进行过滤时（最多允许一个条件 ID，且未设置 AssetSet 字段），支持的 radius_units 值为 MILES 和 METERS。

GeoTargetTypeSetting 的高级地理位置选项

除了指定要定位或排除的地理位置之外，您还可以使用高级地理位置选项来细化 Google Ads 将用户与这些地理位置匹配的方式。这些设置通过 Campaign.GeoTargetTypeSetting 进行管理。

此设置包含两个字段：

  • positive_geo_target_type：确定如何将用户与您定位的地理位置进行匹配。
  • negative_geo_target_type：确定如何针对您排除的位置匹配用户。

肯定性定位设置 (positive_geo_target_type)

您可以从以下选项中选择正向地理位置定位，使用 PositiveGeoTargetTypeEnum 中的值：

  • PRESENCE_OR_INTEREST（建议的默认值）：

    • 覆盖可能位于或经常出现在您定位到的地理位置的用户，以及对您定位到的地理位置表现出兴趣的用户。
    • 用户可以通过搜索字词、过往访问记录或与该位置相关的内容来表明自己对该位置感兴趣。
    • 此选项可实现最广泛的覆盖面。

  • PRESENCE：

    • 仅覆盖可能身处或经常前往您定位到的地理位置的用户。
    • 如果您的服务或产品仅限于某个区域内的用户使用，那么此选项会更加严格，也更加实用。

排除性定位设置 (negative_geo_target_type)

对于您希望排除的地理位置，请使用 NegativeGeoTargetTypeEnum：

  • PRESENCE（推荐的默认值）：
    • 排除可能身处您排除的地理位置的用户。
    • 即使是排除区域之外的用户，只要符合您的积极定位条件，仍可能会看到您的广告，即使他们对排除区域感兴趣也是如此。

管理高级地理位置选项

您可以通过更新 Campaign.geo_target_type_setting 对象来控制这些设置。以下示例展示了将 positive_geo_target_type 设置为 PRESENCE 的 CampaignOperation 更新的结构：

// Conceptual structure for a Campaign update operation
operations {
  update {
    resource_name: "customers/{customer_id}/campaigns/{campaign_id}"
    geo_target_type_setting {
      positive_geo_target_type: PRESENCE
      // negative_geo_target_type remains at its default PRESENCE
    }
  }
  update_mask {
    paths: "geo_target_type_setting.positive_geo_target_type"
  }
}

如需提取当前设置，请在 GoogleAdsService 搜索查询中添加 campaign.geo_target_type_setting.positive_geo_target_type 和 campaign.geo_target_type_setting.negative_geo_target_type。

通过配置这些设置，您可以根据用户与您指定的地理位置的关系，更精细地控制哪些用户会看到您的广告，从而更贴近您的业务目标。

最佳做法

  • 如果您的产品或服务严格限制为仅供位于特定地理位置的人员使用，请选择 PRESENCE。例如，假设您要求用户到实体店购买或要求本地配送。
  • 如果您的产品或服务也能让对某个地理位置感兴趣的用户受益，即使他们不在该地理位置，也请选择 PRESENCE_OR_INTEREST。例如，计划度假的用户可能对目的地城市的酒店感兴趣。
  • 使用排除的地理位置定位来优化覆盖面。如果您使用 PRESENCE_OR_INTEREST 将美国作为定位目标，但未向特定州发货，则可以在 LocationInfo 条件中使用 negative=true 排除该州。如果将此设置与 negative_geo_target_type 设置为 PRESENCE 结合使用，则可以防止向该州的用户展示广告，同时仍能覆盖该州以外可能对美国境内地理位置感兴趣的用户。

后续步骤

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