API Google Рекламы предоставляет SmartCampaignSuggestService , чтобы предлагать детали конфигурации при создании умных кампаний. Он использует сведения о рекламируемом бизнесе (в форме экземпляра SmartCampaignSuggestionInfo ), чтобы предлагать темы ключевых слов, сумму бюджета, а также заголовки и описания для отдельных объявлений.
Создайте экземпляр SmartCampaignSuggestionInfo .
Для создания предложений умной кампании требуется использование экземпляра SmartCampaignSuggestionInfo , который содержит сведения о рекламируемом бизнесе. Поскольку можно использовать один и тот же экземпляр SmartCampaignSuggestionInfo для получения всех типов предложений умной кампании, вы можете сначала создать его и повторно использовать его несколько раз.
Ключевые требования для SmartCampaignSuggestionInfo :
Требуется целевая страница, которая может представлять собой либо существующий веб-сайт (
final_url), либо автоматическую целевую страницу , созданную для вашей кампании с использованием данных профиля компании, полученных с помощью идентификатораbusiness_profile_location. Если вы планируете использовать автоматическую целевую страницу, обязательно установите полеbusiness_profile_locationпри создании предложений.- Если установлен
final_url, то можно установить либоbusiness_profile_location, либоbusiness_name. - Если
final_urlне установлен, необходимо указатьbusiness_profile_location.
- Если установлен
При использовании для получения предложений тем ключевых слов из метода
SuggestKeywordThemesзадавать полеkeyword_themesне обязательно.При использовании для получения предложений объявлений из метода
SuggestSmartCampaignAdполяlanguage_codeиkeyword_themesявляются обязательными.Для получения оптимальных предложений к объекту следует добавить как можно больше деталей.
Ява
private SmartCampaignSuggestionInfo getSmartCampaignSuggestionInfo(
GoogleAdsClient googleAdsClient, String businessProfileLocation, String businessName) {
SmartCampaignSuggestionInfo.Builder suggestionInfoBuilder =
SmartCampaignSuggestionInfo.newBuilder()
// Adds the URL of the campaign's landing page.
.setFinalUrl(LANDING_PAGE_URL)
// Adds the language code for the campaign.
.setLanguageCode(LANGUAGE_CODE)
// Constructs location information using the given geo target constant. It's also
// possible to provide a geographic proximity using the "proximity" field,
// for example:
// .setProximity(
// ProximityInfo.newBuilder()
// .setAddress(
// AddressInfo.newBuilder()
// .setPostalCode(INSERT_POSTAL_CODE)
// .setProvinceCode(INSERT_PROVINCE_CODE)
// .setCountryCode(INSERT_COUNTRY_CODE)
// .setProvinceName(INSERT_PROVINCE_NAME)
// .setStreetAddress(INSERT_STREET_ADDRESS)
// .setStreetAddress2(INSERT_STREET_ADDRESS_2)
// .setCityName(INSERT_CITY_NAME)
// .build())
// .setRadius(INSERT_RADIUS)
// .setRadiusUnits(INSERT_RADIUS_UNITS)
// .build())
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
//
// Adds LocationInfo objects to the list of locations. You have the option of
// providing multiple locations when using location-based suggestions.
.setLocationList(
LocationList.newBuilder()
// Sets one location to the resource name of the given geo target constant.
.addLocations(
LocationInfo.newBuilder()
.setGeoTargetConstant(
ResourceNames.geoTargetConstant(GEO_TARGET_CONSTANT))
.build())
.build())
// Adds a schedule detailing which days of the week the business is open.
// This schedule describes a schedule in which the business is open on
// Mondays from 9am to 5pm.
.addAdSchedules(
AdScheduleInfo.newBuilder()
// Sets the day of this schedule as Monday.
.setDayOfWeek(DayOfWeek.MONDAY)
// Sets the start hour to 9am.
.setStartHour(9)
// Sets the end hour to 5pm.
.setEndHour(17)
// Sets the start and end minute of zero, for example: 9:00 and 5:00.
.setStartMinute(MinuteOfHour.ZERO)
.setEndMinute(MinuteOfHour.ZERO)
.build());
// Sets either of the business_profile_location or business_name, depending on whichever is
// provided.
if (businessProfileLocation != null) {
suggestionInfoBuilder.setBusinessProfileLocation(businessProfileLocation);
} else {
suggestionInfoBuilder.setBusinessContext(
BusinessContext.newBuilder().setBusinessName(businessName).build());
}
return suggestionInfoBuilder.build();
}
С#
/// <summary>
/// Builds a SmartCampaignSuggestionInfo object with business details.
///
/// The details are used by the SmartCampaignSuggestService to suggest a
/// budget amount as well as creatives for the ad.
///
/// Note that when retrieving ad creative suggestions it's required that the
/// "final_url", "language_code" and "keyword_themes" fields are set on the
/// SmartCampaignSuggestionInfo instance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.
/// </param>
/// <param name="businessName">The name of a Business Profile.</param>
/// <returns>A SmartCampaignSuggestionInfo instance .</returns>
private SmartCampaignSuggestionInfo GetSmartCampaignSuggestionInfo(GoogleAdsClient client,
string businessProfileLocation, string businessName)
{
// Note: This is broken since businessLocationId is not yet renamed in
// SmartCampaignSuggestionInfo. The use of dynamic temporarily fixes the broken build.
// TODO(Anash): Revert the type change once this field is fixed.
dynamic suggestionInfo = new SmartCampaignSuggestionInfo
{
// Add the URL of the campaign's landing page.
FinalUrl = LANDING_PAGE_URL,
LanguageCode = LANGUAGE_CODE,
// Construct location information using the given geo target constant. It's
// also possible to provide a geographic proximity using the "proximity"
// field on suggestion_info, for example:
// Proximity = new ProximityInfo
// {
// Address = new AddressInfo
// {
// PostalCode = "INSERT_POSTAL_CODE",
// ProvinceCode = "INSERT_PROVINCE_CODE",
// CountryCode = "INSERT_COUNTRY_CODE",
// ProvinceName = "INSERT_PROVINCE_NAME",
// StreetAddress = "INSERT_STREET_ADDRESS",
// StreetAddress2 = "INSERT_STREET_ADDRESS_2",
// CityName = "INSERT_CITY_NAME"
// },
// Radius = Double.Parse("INSERT_RADIUS"),
// RadiusUnits = ProximityRadiusUnits.Kilometers
// }
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
LocationList = new LocationList()
{
Locations =
{
new LocationInfo
{
// Set the location to the resource name of the given geo target
// constant.
GeoTargetConstant =
ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
}
}
}
};
// Add the Business Profile location if provided.
if (!string.IsNullOrEmpty(businessProfileLocation))
{
suggestionInfo.BusinessProfileLocation = businessProfileLocation;
}
else
{
suggestionInfo.BusinessContext = new BusinessContext
{
BusinessName = businessName,
};
}
// Add a schedule detailing which days of the week the business is open. This schedule
// describes a business that is open on Mondays from 9:00 AM to 5:00 PM.
AdScheduleInfo adScheduleInfo = new AdScheduleInfo
{
// Set the day of this schedule as Monday.
DayOfWeek = DayOfWeekEnum.Types.DayOfWeek.Monday,
// Set the start hour to 9 AM.
StartHour = 9,
// Set the end hour to 5 PM.
EndHour = 17,
// Set the start and end minutes to zero.
StartMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero,
EndMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero
};
suggestionInfo.AdSchedules.Add(adScheduleInfo);
return suggestionInfo;
}
PHP
private static function getSmartCampaignSuggestionInfo(
?string $businessProfileLocationResourceName,
?string $businessName
): SmartCampaignSuggestionInfo {
$suggestionInfo = new SmartCampaignSuggestionInfo([
// Adds the URL of the campaign's landing page.
'final_url' => self::LANDING_PAGE_URL,
// Adds the language code for the campaign.
'language_code' => self::LANGUAGE_CODE,
// Constructs location information using the given geo target constant. It's also
// possible to provide a geographic proximity using the "proximity" field,
// for example:
//
// 'proximity' => new ProximityInfo([
// 'address' => mew AddressInfo([
// 'post_code' => INSERT_POSTAL_CODE,
// 'province_code' => INSERT_PROVINCE_CODE,
// 'country_code' => INSERT_COUNTRY_CODE,
// 'province_name' => INSERT_PROVINCE_NAME,
// 'street_address' => INSERT_STREET_ADDRESS,
// 'street_address2' => INSERT_STREET_ADDRESS_2,
// 'city_name' => INSERT_CITY_NAME
// ]),
// 'radius' => INSERT_RADIUS,
// 'radius_units' => INSERT_RADIUS_UNITS
// ])
//
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
// Adds LocationInfo objects to the list of locations. You have the option of
// providing multiple locations when using location-based suggestions.
'location_list' => new LocationList([
// Sets one location to the resource name of the given geo target constant.
'locations' => [new LocationInfo([
'geo_target_constant' => ResourceNames::forGeoTargetConstant(
self::GEO_TARGET_CONSTANT
)
])]
]),
// Adds a schedule detailing which days of the week the business is open.
// This schedule describes a schedule in which the business is open on
// Mondays from 9am to 5pm.
'ad_schedules' => [new AdScheduleInfo([
// Sets the day of this schedule as Monday.
'day_of_week' => DayOfWeek::MONDAY,
// Sets the start hour to 9am.
'start_hour' => 9,
// Sets the end hour to 5pm.
'end_hour' => 17,
// Sets the start and end minute of zero, for example: 9:00 and 5:00.
'start_minute' => MinuteOfHour::ZERO,
'end_minute' => MinuteOfHour::ZERO
])]
]);
// Sets either of the business_profile_location or business_name, depending on whichever is
// provided.
if ($businessProfileLocationResourceName) {
$suggestionInfo->setBusinessProfileLocation($businessProfileLocationResourceName);
} else {
$suggestionInfo->setBusinessContext(new BusinessContext([
'business_name' => $businessName
]));
}
return $suggestionInfo;
}
Питон
def get_smart_campaign_suggestion_info(
client, business_profile_location, business_name
):
"""Builds a SmartCampaignSuggestionInfo object with business details.
The details are used by the SmartCampaignSuggestService to suggest a
budget amount as well as creatives for the ad.
Note that when retrieving ad creative suggestions it's required that the
"final_url", "language_code" and "keyword_themes" fields are set on the
SmartCampaignSuggestionInfo instance.
Args:
client: an initialized GoogleAdsClient instance.
business_profile_location: the resource name of a Business Profile
location.
business_name: the name of a Business Profile.
Returns:
A SmartCampaignSuggestionInfo instance.
"""
suggestion_info = client.get_type("SmartCampaignSuggestionInfo")
# Add the URL of the campaign's landing page.
suggestion_info.final_url = _LANDING_PAGE_URL
# Add the language code for the campaign.
suggestion_info.language_code = _LANGUAGE_CODE
# Construct location information using the given geo target constant. It's
# also possible to provide a geographic proximity using the "proximity"
# field on suggestion_info, for example:
#
# suggestion_info.proximity.address.post_code = INSERT_POSTAL_CODE
# suggestion_info.proximity.address.province_code = INSERT_PROVINCE_CODE
# suggestion_info.proximity.address.country_code = INSERT_COUNTRY_CODE
# suggestion_info.proximity.address.province_name = INSERT_PROVINCE_NAME
# suggestion_info.proximity.address.street_address = INSERT_STREET_ADDRESS
# suggestion_info.proximity.address.street_address2 = INSERT_STREET_ADDRESS_2
# suggestion_info.proximity.address.city_name = INSERT_CITY_NAME
# suggestion_info.proximity.radius = INSERT_RADIUS
# suggestion_info.proximity.radius_units = RADIUS_UNITS
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
location = client.get_type("LocationInfo")
# Set the location to the resource name of the given geo target constant.
location.geo_target_constant = client.get_service(
"GeoTargetConstantService"
).geo_target_constant_path(_GEO_TARGET_CONSTANT)
# Add the LocationInfo object to the list of locations on the
# suggestion_info object. You have the option of providing multiple
# locations when using location-based suggestions.
suggestion_info.location_list.locations.append(location)
# Set either of the business_profile_location or business_name, depending on
# whichever is provided.
if business_profile_location:
suggestion_info.business_profile_location = business_profile_location
else:
suggestion_info.business_context.business_name = business_name
# Add a schedule detailing which days of the week the business is open.
# This schedule describes a schedule in which the business is open on
# Mondays from 9am to 5pm.
ad_schedule_info = client.get_type("AdScheduleInfo")
# Set the day of this schedule as Monday.
ad_schedule_info.day_of_week = client.enums.DayOfWeekEnum.MONDAY
# Set the start hour to 9am.
ad_schedule_info.start_hour = 9
# Set the end hour to 5pm.
ad_schedule_info.end_hour = 17
# Set the start and end minute of zero, for example: 9:00 and 5:00.
zero_minute_of_hour = client.enums.MinuteOfHourEnum.ZERO
ad_schedule_info.start_minute = zero_minute_of_hour
ad_schedule_info.end_minute = zero_minute_of_hour
suggestion_info.ad_schedules.append(ad_schedule_info)
return suggestion_info
Руби
# Builds a SmartCampaignSuggestionInfo object with business details.
#
# The details are used by the SmartCampaignSuggestService to suggest a
# budget amount as well as creatives for the ad.
#
# Note that when retrieving ad creative suggestions it's required that the
# "final_url", "language_code" and "keyword_themes" fields are set on the
# SmartCampaignSuggestionInfo instance.
def get_smart_campaign_suggestion_info(
client,
business_profile_location,
business_name)
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
suggestion_info = client.resource.smart_campaign_suggestion_info do |si|
# Adds the URL of the campaign's landing page.
si.final_url = LANDING_PAGE_URL
# Add the language code for the campaign.
si.language_code = LANGUAGE_CODE
# Constructs location information using the given geo target constant. It's
# also possible to provide a geographic proximity using the "proximity"
# field on suggestion_info, for example:
# si.proximity = client.resource.proximity_info do |proximity|
# proximity.address = client.resource.address_info do |address|
# address.post_code = INSERT_POSTAL_CODE
# address.province_code = INSERT_PROVINCE_CODE
# address.country_code = INSERT_COUNTRY_CODE
# address.province_name = INSERT_PROVINCE_NAME
# address.street_address = INSERT_STREET_ADDRESS
# address.street_address2 = INSERT_STREET_ADDRESS_2
# address.city_name = INSERT_CITY_NAME
# end
# proximity.radius = INSERT_RADIUS
# proximity.radius_units = :INSERT_RADIUS_UNIT_ENUM
# end
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
si.location_list = client.resource.location_list do |loc_list|
# Adds the location_info object to the list of locations on the
# suggestion_info object. You have the option of providing multiple
# locations when using location-based suggestions.
loc_list.locations << client.resource.location_info do |li|
li.geo_target_constant = client.path.geo_target_constant(GEO_TARGET_CONSTANT)
end
end
# Set either of the business_profile_location or business_name, depending on
# whichever is provided.
if business_profile_location
si.business_profile_location = business_profile_location
else
si.business_context = client.resource.business_context do |bc|
bc.business_name = business_name
end
end
# Adds a schedule detailing which days of the week the business is open.
# This schedule describes a schedule in which the business is open on
# Mondays from 9am to 5pm.
si.ad_schedules += [
client.resource.ad_schedule_info do |as|
# Sets the day of this schedule as Monday.
as.day_of_week = :MONDAY
# Sets the start hour to 9:00am.
as.start_hour = 9
as.start_minute = :ZERO
# Sets the end hour to 5:00pm.
as.end_hour = 17
as.end_minute = :ZERO
end
]
end
suggestion_info
end
Перл
# Builds a SmartCampaignSuggestionInfo object with business details.
# The details are used by the SmartCampaignSuggestService to suggest a budget
# amount as well as creatives for the ad.
# Note that when retrieving ad creative suggestions you must set the
# "final_url", "language_code" and "keyword_themes" fields on the
# SmartCampaignSuggestionInfo instance.
sub _get_smart_campaign_suggestion_info {
my ($business_profile_location, $business_name) = @_;
my $suggestion_info =
Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::SmartCampaignSuggestionInfo
->new({
# Add the URL of the campaign's landing page.
finalUrl => LANDING_PAGE_URL,
# Add the language code for the campaign.
languageCode => LANGUAGE_CODE,
# Construct location information using the given geo target constant.
# It's also possible to provide a geographic proximity using the
# "proximity" field on suggestion_info, for example:
#
# proximity => Google::Ads::GoogleAds::V17::Common::ProximityInfo->new({
# address => Google::Ads::GoogleAds::V17::Common::AddressInfo->new({
# postalCode => "INSERT_POSTAL_CODE",
# provinceCode => "INSERT_PROVINCE_CODE",
# countryCode => "INSERT_COUNTRY_CODE",
# provinceName => "INSERT_PROVINCE_NAME",
# streetAddress => "INSERT_STREET_ADDRESS",
# streetAddress2 => "INSERT_STREET_ADDRESS_2",
# cityName => "INSERT_CITY_NAME"
# }
# ),
# radius => "INSERT_RADIUS",
# radiusUnits => MILES
# }
# ),
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
locationList =>
Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::LocationList
->new(
)});
# Add the LocationInfo object to the list of locations on the SuggestionInfo
# object. You have the option of providing multiple locations when using
# location-based suggestions.
push @{$suggestion_info->{locationList}{locations}},
Google::Ads::GoogleAds::V17::Common::LocationInfo->new({
# Set the location to the resource name of the given geo target constant.
geoTargetConstant =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::geo_target_constant(
GEO_TARGET_CONSTANT)});
# Set one of the business_profile_location or business_name, whichever is provided.
if (defined $business_profile_location) {
$suggestion_info->{businessProfileLocation} =
_convert_business_profile_location($business_profile_location);
} else {
$suggestion_info->{businessContext} =
Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::BusinessContext
->new({
businessName => $business_name
});
}
# Add a schedule detailing which days of the week the business is open. This
# example schedule describes a business that is open on Mondays from 9:00 AM
# to 5:00 PM.
push @{$suggestion_info->{adSchedules}},
Google::Ads::GoogleAds::V17::Common::AdScheduleInfo->new({
# Set the day of this schedule as Monday.
dayOfWeek => MONDAY,
# Set the start hour to 9 AM.
startHour => 9,
# Set the end hour to 5 PM.
endHour => 17,
# Set the start and end minutes to zero.
startMinute => ZERO,
endMinute => ZERO
});
return $suggestion_info;
}
Создайте список тем ключевых слов.
Тема ключевого слова – это отдельное слово или фраза, представляющая группу связанных поисковых запросов. Например, слово «пекарня» связано с «булочная рядом со мной» и «местная пекарня». Они представлены в API Google Рекламы ресурсом KeywordTheme , который обычно присоединяется к экземпляру KeywordThemeInfo и может быть либо KeywordThemeConstant , либо темой ключевых слов в свободной форме .
Предлагаемые темы ключевых слов
Учитывая экземпляр SmartCampaignSuggestionInfo , метод службы SuggestKeywordThemes предлагает темы ключевых слов, используя сведения о вашем бизнесе, его местоположении и содержимом веб-сайта.
Чтобы полностью оптимизировать эффективность умной кампании, используйте метод SuggestKeywordThemes при создании тем ключевых слов. Поскольку он объединяет конкретные сведения о бизнесе и его веб-сайте, он генерирует значительно лучшие темы ключевых слов, чем две другие стратегии, которые лучше всего рассматривать как резервные варианты.
Ява
private List<KeywordTheme> getKeywordThemeSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
// Creates the service client.
try (SmartCampaignSuggestServiceClient client =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
// Sends the request.
SuggestKeywordThemesResponse response =
client.suggestKeywordThemes(
SuggestKeywordThemesRequest.newBuilder()
.setSuggestionInfo(suggestionInfo)
.setCustomerId(String.valueOf(customerId))
.build());
// Prints some information about the result.
System.out.printf(
"Retrieved %d keyword theme suggestions from the SuggestKeywordThemes method.%n",
response.getKeywordThemesCount());
return new ArrayList(response.getKeywordThemesList());
}
}
С#
/// <summary>
/// Retrieves KeywordThemeConstants suggestions with the SmartCampaignSuggestService.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">The suggestion information.</param>
/// <returns>The suggestions.</returns>
private List<KeywordThemeConstant> GetKeywordThemeSuggestions(
GoogleAdsClient client, long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestService =
client.GetService(Services.V17.SmartCampaignSuggestService);
SuggestKeywordThemesRequest request = new SuggestKeywordThemesRequest()
{
SuggestionInfo = suggestionInfo,
CustomerId = customerId.ToString()
};
SuggestKeywordThemesResponse response =
smartCampaignSuggestService.SuggestKeywordThemes(request);
// Prints some information about the result.
Console.WriteLine($"Retrieved {response.KeywordThemes.Count} keyword theme " +
$"constant suggestions from the SuggestKeywordThemes method.");
return response.KeywordThemes.ToList().ConvertAll(x => x.KeywordThemeConstant);
}
PHP
private static function getKeywordThemeSuggestions(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
): array {
$smartCampaignSuggestServiceClient =
$googleAdsClient->getSmartCampaignSuggestServiceClient();
// Issues a request to retrieve the keyword themes.
$response = $smartCampaignSuggestServiceClient->suggestKeywordThemes(
(new SuggestKeywordThemesRequest())
->setCustomerId($customerId)
->setSuggestionInfo($suggestionInfo)
);
printf(
"Retrieved %d keyword theme suggestions from the SuggestKeywordThemes "
. "method.%s",
$response->getKeywordThemes()->count(),
PHP_EOL
);
return iterator_to_array($response->getKeywordThemes()->getIterator());
}
Питон
def get_keyword_theme_suggestions(client, customer_id, suggestion_info):
"""Retrieves KeywordThemes using the given suggestion info.
Here we use the SuggestKeywordThemes method, which uses all of the business
details included in the given SmartCampaignSuggestionInfo instance to
generate keyword theme suggestions. This is the recommended way to
generate keyword themes because it uses detailed information about your
business, its location, and website content to generate keyword themes.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a list of KeywordThemes.
"""
smart_campaign_suggest_service = client.get_service(
"SmartCampaignSuggestService"
)
request = client.get_type("SuggestKeywordThemesRequest")
request.customer_id = customer_id
request.suggestion_info = suggestion_info
response = smart_campaign_suggest_service.suggest_keyword_themes(
request=request
)
print(
f"Retrieved {len(response.keyword_themes)} keyword theme suggestions "
"from the SuggestKeywordThemes method."
)
return response.keyword_themes
Руби
def get_keyword_theme_suggestions(client, customer_id, suggestion_info)
response = client.service.smart_campaign_suggest.suggest_keyword_themes(
customer_id: customer_id,
suggestion_info: suggestion_info,
)
puts "Retrieved #{response.keyword_themes.size} keyword theme" \
" suggestions from SuggestKeywordThemes service."
return response.keyword_themes
end
Перл
# Retrieves KeywordThemes using the given suggestion info.
# Here we use the SuggestKeywordThemes method, which uses all of the business
# details included in the given SmartCampaignSuggestionInfo instance to generate
# keyword theme suggestions. This is the recommended way to generate keyword themes
# because it uses detailed information about your business, its location, and
# website content to generate keyword themes.
sub _get_keyword_theme_suggestions {
my ($api_client, $customer_id, $suggestion_info) = @_;
my $response =
$api_client->SmartCampaignSuggestService()->suggest_keyword_themes(
Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::SuggestKeywordThemesRequest
->new({
customerId => $customer_id,
suggestionInfo => $suggestion_info
}));
printf "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes"
. "method.\n",
scalar @{$response->{keywordThemes}};
return $response->{keywordThemes};
}
Для каждого слова или фразы KeywordThemeConstantService предлагает KeywordThemeConstants , полученные из данных автозаполнения для данного текста. Эта стратегия является полезной альтернативой, если, например, у рекламируемой компании нет веб-сайта или достаточной информации, чтобы воспользоваться преимуществами метода SuggestKeywordThemes . Этот метод следует использовать только в том случае, если метод SuggestKeywordThemes не может быть использован или возвращает недостаточные предложения.
Ява
private List<KeywordTheme> getKeywordTextAutoCompletions(
GoogleAdsClient googleAdsClient, String keywordText) {
try (KeywordThemeConstantServiceClient client =
googleAdsClient.getLatestVersion().createKeywordThemeConstantServiceClient()) {
SuggestKeywordThemeConstantsRequest request =
SuggestKeywordThemeConstantsRequest.newBuilder()
.setQueryText(keywordText)
.setCountryCode(COUNTRY_CODE)
.setLanguageCode(LANGUAGE_CODE)
.build();
SuggestKeywordThemeConstantsResponse response = client.suggestKeywordThemeConstants(request);
// Converts the keyword theme constants to KeywordTheme instances for consistency with the
// response from SmartCampaignSuggestService.SuggestKeywordThemes.
return response.getKeywordThemeConstantsList().stream()
.map(
keywordThemeConstant ->
KeywordTheme.newBuilder().setKeywordThemeConstant(keywordThemeConstant).build())
.collect(Collectors.toList());
}
}
С#
/// <summary>
/// Retrieves KeywordThemeConstants that are derived from autocomplete data for the
/// given keyword text.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="keywordText">A keyword used for generating keyword auto completions.
/// </param>
/// <returns>A list of KeywordThemeConstants.</returns>
private IEnumerable<KeywordThemeConstant> GetKeywordTextAutoCompletions(
GoogleAdsClient client, string keywordText)
{
KeywordThemeConstantServiceClient keywordThemeConstantServiceClient =
client.GetService(Services.V17.KeywordThemeConstantService);
SuggestKeywordThemeConstantsRequest request = new SuggestKeywordThemeConstantsRequest
{
QueryText = keywordText,
CountryCode = COUNTRY_CODE,
LanguageCode = LANGUAGE_CODE
};
SuggestKeywordThemeConstantsResponse response =
keywordThemeConstantServiceClient.SuggestKeywordThemeConstants(request);
Console.WriteLine($"Retrieved {response.KeywordThemeConstants.Count} keyword theme " +
$"constants using the keyword '{keywordText}'.");
return response.KeywordThemeConstants.ToList();
}
PHP
private static function getKeywordTextAutoCompletions(
GoogleAdsClient $googleAdsClient,
string $keywordText
): array {
$keywordThemeConstantService = $googleAdsClient->getKeywordThemeConstantServiceClient();
// Issues a request to retrieve the keyword theme constants.
$response = $keywordThemeConstantService->suggestKeywordThemeConstants(
(new SuggestKeywordThemeConstantsRequest())
->setQueryText($keywordText)
->setCountryCode(self::COUNTRY_CODE)
->setLanguageCode(self::LANGUAGE_CODE)
);
printf(
"Retrieved %d keyword theme constants using the keyword: '%s'.%s",
$response->getKeywordThemeConstants()->count(),
$keywordText,
PHP_EOL
);
// Maps the keyword theme constants to KeywordTheme instances for consistency with the
// response from SmartCampaignSuggestService.SuggestKeywordThemes.
return array_map(function (KeywordThemeConstant $keywordThemeConstant) {
return new KeywordTheme([
'keyword_theme_constant' => $keywordThemeConstant
]);
}, iterator_to_array($response->getKeywordThemeConstants()->getIterator()));
}
Питон
def get_keyword_text_auto_completions(client, keyword_text):
"""Retrieves KeywordThemeConstants for the given keyword text.
These KeywordThemeConstants are derived from autocomplete data for the
given keyword text. They are mapped to KeywordThemes before being returned.
Args:
client: an initialized GoogleAdsClient instance.
keyword_text: a keyword used for generating keyword themes.
Returns:
a list of KeywordThemes.
"""
keyword_theme_constant_service = client.get_service(
"KeywordThemeConstantService"
)
request = client.get_type("SuggestKeywordThemeConstantsRequest")
request.query_text = keyword_text
request.country_code = _COUNTRY_CODE
request.language_code = _LANGUAGE_CODE
response = keyword_theme_constant_service.suggest_keyword_theme_constants(
request=request
)
print(
f"Retrieved {len(response.keyword_theme_constants)} keyword theme "
f"constants using the keyword: '{keyword_text}'"
)
# Map the keyword theme constants to KeywordTheme instances for consistency
# with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
keyword_themes = []
KeywordTheme = client.get_type("SuggestKeywordThemesResponse").KeywordTheme
for keyword_theme_constant in response.keyword_theme_constants:
keyword_theme = KeywordTheme()
keyword_theme.keyword_theme_constant = keyword_theme_constant
keyword_themes.append(keyword_theme)
return keyword_themes
Руби
# Retrieves keyword_theme_constants for the given criteria.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
def get_keyword_text_auto_completions(client, keyword_text)
response = client.service.keyword_theme_constant.suggest_keyword_theme_constants(
query_text: keyword_text,
country_code: COUNTRY_CODE,
language_code: LANGUAGE_CODE,
)
puts "Retrieved #{response.keyword_theme_constants.size} keyword theme" \
"constants using the keyword: '#{keyword_text}'"
response.keyword_theme_constants.map do |ktc|
client.resource.keyword_theme do |kt|
kt.keyword_theme_constant = ktc
end
end
end
Перл
# Retrieves KeywordThemeConstants for the given keyword text.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
sub _get_keyword_text_auto_completions {
my ($api_client, $keyword_text) = @_;
my $response = $api_client->KeywordThemeConstantService()->suggest(
Google::Ads::GoogleAds::V17::Services::KeywordThemeConstantService::SuggestKeywordThemeConstantsRequest
->new({
queryText => $keyword_text,
countryCode => COUNTRY_CODE,
languageCode => LANGUAGE_CODE
}));
printf "Retrieved %d keyword theme constants using the keyword '%s'.\n",
scalar @{$response->{keywordThemeConstants}}, $keyword_text;
# Map the keyword theme constants to KeywordTheme instances for consistency
# with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
my $keyword_themes = [];
foreach my $keyword_theme_constant (@{$response->{keywordThemeConstants}}) {
push @$keyword_themes,
Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::KeywordTheme
->new({
keywordThemeConstant => $keyword_theme_constant
});
}
return $keyword_themes;
}
Темы ключевых слов в свободной форме
Наконец, темы ключевых слов в произвольной форме можно создать вручную, задав поле free_form_keyword_theme в экземпляре KeywordThemeInfo .
Использование тем ключевых слов в свободной форме обычно не рекомендуется, поскольку они менее эффективны, чем предлагаемые темы ключевых слов. Однако они полезны в ситуациях, когда необходимо настроить таргетинг на очень конкретный термин или когда вы хотите негативно настроить таргетинг на термин.
Метод SuggestKeywordThemes может предлагать темы ключевых слов в свободной форме, но только если вы укажете в запросе final_url .
Ява
if (freeFormKeywordText != null) {
keywordThemeInfos.add(
KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
С#
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
PHP
// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
$keywordThemeInfos[] =
new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
Питон
def get_free_form_keyword_theme_info(client, free_form_keyword_text):
"""Creates a KeywordThemeInfo using the given free-form keyword text.
Args:
client: an initialized GoogleAdsClient instance.
free_form_keyword_text: a keyword used to create a free-form keyword
theme.
Returns:
a KeywordThemeInfo instance.
"""
info = client.get_type("KeywordThemeInfo")
info.free_form_keyword_theme = free_form_keyword_text
return info
Руби
def get_freeform_keyword_theme_info(client, free_form_keyword_text)
client.resource.keyword_theme_info do |kti|
kti.free_form_keyword_theme = free_form_keyword_text
end
end
Перл
# Creates a KeywordInfo instance using the given free-form keyword text.
sub _get_free_form_keyword_theme_info {
my ($free_form_keyword_text) = @_;
return Google::Ads::GoogleAds::V17::Common::KeywordThemeInfo->new({
freeFormKeywordTheme => $free_form_keyword_text
});
}
Эти две стратегии следует применять таким образом, чтобы каждый из различных типов тем ключевых слов был прикреплен к экземпляру KeywordThemeInfo :
Ява
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ad creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
getSmartCampaignSuggestionInfo(googleAdsClient, businessProfileLocation, businessName);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
List<KeywordTheme> keywordThemes =
getKeywordThemeSuggestions(googleAdsClient, customerId, suggestionInfo);
// If a keyword text is given, retrieves keyword theme constant suggestions from the
// KeywordThemeConstantService, maps them to KeywordThemes, and appends them to the existing
// list.
// This logic should ideally only be used if the suggestions from the
// getKeywordThemeSuggestions function are insufficient.
if (keywordText != null) {
keywordThemes.addAll(getKeywordTextAutoCompletions(googleAdsClient, keywordText));
}
// Converts the list of KeywordThemes to a list of KeywordThemes objects.
List<KeywordThemeInfo> keywordThemeInfos = getKeywordThemeInfos(keywordThemes);
// Optionally includes any freeForm keywords in verbatim.
if (freeFormKeywordText != null) {
keywordThemeInfos.add(
KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo = suggestionInfo.toBuilder().addAllKeywordThemes(keywordThemeInfos).build();
С#
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many
// of the entities necessary to create a Smart campaign. It will be reused a number
// of times to retrieve suggestions for keyword themes, budget amount, ad
//creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
GetSmartCampaignSuggestionInfo(client, businessProfileLocation, businessName);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this
// strategy for generating keyword themes.
List<KeywordThemeConstant> keywordThemeConstants =
GetKeywordThemeSuggestions(client, customerId, suggestionInfo);
// Optionally retrieves auto-complete suggestions for the given keyword text and
// adds them to the list of keyWordThemeConstants.
if (keywordText != null)
{
keywordThemeConstants.AddRange(GetKeywordTextAutoCompletions(
client, keywordText));
}
// Converts the KeywordThemeConstants to KeywordThemeInfos.
List<KeywordThemeInfo> keywordThemeInfos = keywordThemeConstants.Select(
constant =>
new KeywordThemeInfo { KeywordThemeConstant = constant.ResourceName })
.ToList();
// Optionally includes any freeform keywords verbatim.
if (freeFormKeywordText != null)
{
keywordThemeInfos.Add(new KeywordThemeInfo()
{
FreeFormKeywordTheme = freeFormKeywordText
});
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
PHP
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ads, and campaign criteria.
$suggestionInfo = self::getSmartCampaignSuggestionInfo(
$businessProfileLocationResourceName,
$businessName
);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
$keywordThemes =
self::getKeywordThemeSuggestions($googleAdsClient, $customerId, $suggestionInfo);
// Optionally retrieves auto-complete suggestions for the given keyword text and adds them
// to the list of keyword themes.
if (!empty($keywordText)) {
$keywordThemes = array_merge(
$keywordThemes,
self::getKeywordTextAutoCompletions($googleAdsClient, $keywordText)
);
}
// Maps the list of KeywordThemes to KeywordThemeInfos.
$keywordThemeInfos = array_map(function (KeywordTheme $keywordTheme) {
if ($keywordTheme->getKeywordThemeConstant()) {
return new KeywordThemeInfo([
'keyword_theme_constant' => $keywordTheme->getKeywordThemeConstant()
->getResourceName()
]);
} elseif ($keywordTheme->getFreeFormKeywordTheme()) {
return new KeywordThemeInfo([
'free_form_keyword_theme' => $keywordTheme->getFreeFormKeywordTheme()
]);
} else {
throw new \UnexpectedValueException(
'A malformed KeywordTheme was encountered: ' . $keywordTheme->getKeywordTheme()
);
}
}, $keywordThemes);
// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
$keywordThemeInfos[] =
new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
$suggestionInfo = $suggestionInfo->setKeywordThemes($keywordThemeInfos);
Питон
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
client, business_profile_location, business_name
)
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
client, customer_id, suggestion_info
)
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text:
keyword_themes.extend(
get_keyword_text_auto_completions(client, keyword_text)
)
# Map the KeywordThemes retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
client, keyword_themes
)
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text:
keyword_theme_infos.append(
get_free_form_keyword_theme_info(client, free_form_keyword_text)
)
# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes = keyword_theme_infos
Руби
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
client,
business_profile_location,
business_name,
)
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
client,
customer_id,
suggestion_info,
)
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and append
# them to the existing list. This logic should ideally only be used if the
# suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text
keyword_themes += get_keyword_text_auto_completions(
client,
keyword_text,
)
end
# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
client,
keyword_themes,
)
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text
keyword_theme_infos << get_freeform_keyword_theme_info(
client,
free_form_keyword_text,
)
end
# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes += keyword_theme_infos
Перл
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
my $suggestion_info =
_get_smart_campaign_suggestion_info($business_profile_location,
$business_name);
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
my $keyword_themes =
_get_keyword_theme_suggestions($api_client, $customer_id, $suggestion_info);
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions funtion are
# insufficient.
if (defined $keyword_text) {
push @$keyword_themes,
@{_get_keyword_text_auto_completions($api_client, $keyword_text)};
}
# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
my $keyword_theme_infos = _map_keyword_themes_to_infos($keyword_themes);
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if (defined $free_form_keyword_text) {
push @$keyword_theme_infos,
_get_free_form_keyword_theme_info($free_form_keyword_text);
}
# Now add the generated keyword themes to the suggestion info instance.
$suggestion_info->{keywordThemes} = $keyword_theme_infos;
Получить рекомендуемую сумму бюджета
SmartCampaignSuggestService имеет метод SuggestSmartCampaignBudgetOptions , который предлагает три уровня вариантов ежедневного бюджета при наличии набора тем ключевых слов и бизнес-данных. Уровни: low , high и recommended . Каждый вариант также включает расчетное минимальное и максимальное количество кликов в день.
Ява
private long getBudgetSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
SuggestSmartCampaignBudgetOptionsRequest.Builder request =
SuggestSmartCampaignBudgetOptionsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId));
// You can retrieve suggestions for an existing campaign by setting the
// "campaign" field of the request equal to the resource name of a campaign
// and leaving the rest of the request fields below unset:
// request.setCampaign("INSERT_CAMPAIGN_RESOURCE_NAME_HERE");
// Uses the suggestion_info field instead, since these suggestions are for a new campaign.
request.setSuggestionInfo(suggestionInfo);
// Issues a request to retrieve a budget suggestion.
try (SmartCampaignSuggestServiceClient client =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
SuggestSmartCampaignBudgetOptionsResponse response =
client.suggestSmartCampaignBudgetOptions(request.build());
BudgetOption recommendation = response.getRecommended();
System.out.printf(
"A daily budget amount of %d micros was suggested, garnering an estimated minimum of %d"
+ " clicks and an estimated maximum of %d per day.%n",
recommendation.getDailyAmountMicros(),
recommendation.getMetrics().getMinDailyClicks(),
recommendation.getMetrics().getMaxDailyClicks());
return recommendation.getDailyAmountMicros();
}
}
С#
/// <summary>
/// Retrieves a suggested budget amount for a new budget.
/// Using the SmartCampaignSuggestService to determine a daily budget for new and existing
/// Smart campaigns is highly recommended because it helps the campaigns achieve optimal
/// performance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo"></param>
/// <returns>A daily budget amount in micros.</returns>
private long GetBudgetSuggestion(GoogleAdsClient client, long customerId,
SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestServiceClient = client.GetService
(Services.V17.SmartCampaignSuggestService);
SuggestSmartCampaignBudgetOptionsRequest request =
new SuggestSmartCampaignBudgetOptionsRequest
{
CustomerId = customerId.ToString(),
// You can retrieve suggestions for an existing campaign by setting the
// "Campaign" field of the request to the resource name of a campaign and
// leaving the rest of the request fields below unset:
// Campaign = "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
// Since these suggestions are for a new campaign, we're going to use the
// SuggestionInfo field instead.
SuggestionInfo = suggestionInfo,
};
LocationInfo locationInfo = new LocationInfo
{
// Set the location to the resource name of the given geo target constant.
GeoTargetConstant = ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
};
// Issue a request to retrieve a budget suggestion.
SuggestSmartCampaignBudgetOptionsResponse response =
smartCampaignSuggestServiceClient.SuggestSmartCampaignBudgetOptions(request);
// Three tiers of options will be returned: "low", "high", and "recommended".
// Here we will use the "recommended" option. The amount is specified in micros, where
// one million is equivalent to one currency unit.
Console.WriteLine($"A daily budget amount of " +
$"{response.Recommended.DailyAmountMicros}" +
$" was suggested, garnering an estimated minimum of " +
$"{response.Recommended.Metrics.MinDailyClicks} clicks and an estimated " +
$"maximum of {response.Recommended.Metrics.MaxDailyClicks} clicks per day.");
return response.Recommended.DailyAmountMicros;
}
PHP
private static function getBudgetSuggestion(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
): int {
// Issues a request to retrieve a budget suggestion.
$smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
$response = $smartCampaignSuggestService->suggestSmartCampaignBudgetOptions(
(new SuggestSmartCampaignBudgetOptionsRequest())
->setCustomerId($customerId)
// You can retrieve suggestions for an existing campaign by setting the "campaign"
// field equal to the resource name of a campaign:
// ->setCampaign('INSERT_CAMPAIGN_RESOURCE_NAME_HERE');
// Since these suggestions are for a new campaign, we're going to use the
// suggestion_info field instead.
->setSuggestionInfo($suggestionInfo)
);
// Three tiers of options will be returned, a "low", "high" and "recommended". Here we will
// use the "recommended" option. The amount is specified in micros, where one million is
// equivalent to one currency unit.
$recommendation = $response->getRecommended();
printf(
"A daily budget amount of %d micros was suggested, garnering an estimated minimum of "
. "%d clicks and an estimated maximum of %d per day.%s",
$recommendation->getDailyAmountMicros(),
$recommendation->getMetrics()->getMinDailyClicks(),
$recommendation->getMetrics()->getMaxDailyClicks(),
PHP_EOL
);
return $recommendation->getDailyAmountMicros();
}
Питон
def get_budget_suggestion(client, customer_id, suggestion_info):
"""Retrieves a suggested budget amount for a new budget.
Using the SmartCampaignSuggestService to determine a daily budget for new
and existing Smart campaigns is highly recommended because it helps the
campaigns achieve optimal performance.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a daily budget amount in micros.
"""
sc_suggest_service = client.get_service("SmartCampaignSuggestService")
request = client.get_type("SuggestSmartCampaignBudgetOptionsRequest")
request.customer_id = customer_id
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request equal to the resource name of a campaign
# and leaving the rest of the request fields below unset:
# request.campaign = INSERT_CAMPAIGN_RESOURCE_NAME_HERE
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
request.suggestion_info = suggestion_info
# Issue a request to retrieve a budget suggestion.
response = sc_suggest_service.suggest_smart_campaign_budget_options(
request=request
)
# Three tiers of options will be returned, a "low", "high" and
# "recommended". Here we will use the "recommended" option. The amount is
# specified in micros, where one million is equivalent to one currency unit.
recommendation = response.recommended
print(
f"A daily budget amount of {recommendation.daily_amount_micros} micros "
"was suggested, garnering an estimated minimum of "
f"{recommendation.metrics.min_daily_clicks} clicks and an estimated "
f"maximum of {recommendation.metrics.max_daily_clicks} per day."
)
return recommendation.daily_amount_micros
Руби
# Retrieves a suggested budget amount for a new budget.
#
# Using the SmartCampaignSuggestService to determine a daily budget for new
# and existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_budget_suggestion(client, customer_id, suggestion_info)
# Issues a request to retrieve a budget suggestion.
response = client.service.smart_campaign_suggest.suggest_smart_campaign_budget_options(
customer_id: customer_id,
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request equal to the resource name of a campaign
# and leaving the rest of the request fields below unset:
# campaign: INSERT_CAMPAIGN_RESOURCE_NAME_HERE,
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
suggestion_info: suggestion_info,
)
# Three tiers of options will be returned, a "low", "high" and
# "recommended". Here we will use the "recommended" option. The amount is
# specified in micros, where one million is equivalent to one currency unit.
recommendation = response.recommended
puts "A daily budget amount of #{recommendation.daily_amount_micros} micros" \
" was suggested, garnering an estimated minimum of" \
" #{recommendation.metrics.min_daily_clicks} clicks and an estimated" \
" maximum of #{recommendation.metrics.max_daily_clicks} per day."
recommendation.daily_amount_micros
end
Перл
# Retrieves a suggested budget amount for a new budget.
# Using the SmartCampaignSuggestService to determine a daily budget for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_budget_suggestion {
my ($api_client, $customer_id, $suggestion_info) = @_;
my $request =
Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::SuggestSmartCampaignBudgetOptionsRequest
->new({
customerId => $customer_id,
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request to the resource name of a campaign and
# leaving the rest of the request fields below unset:
# campaign => "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
#
# Since these suggestions are for a new campaign, we're going to use the
# "suggestion_info" field instead.
suggestionInfo => $suggestion_info
});
# Issue a request to retrieve a budget suggestion.
my $response = $api_client->SmartCampaignSuggestService()
->suggest_smart_campaign_budget_options($request);
# Three tiers of options will be returned: "low", "high", and "recommended".
# Here we will use the "recommended" option. The amount is specified in micros,
# where one million is equivalent to one currency unit.
printf "A daily budget amount of %d was suggested, garnering an estimated " .
"minimum of %d clicks and an estimated maximum of %d clicks per day.\n",
$response->{recommended}{dailyAmountMicros},
$response->{recommended}{metrics}{minDailyClicks},
$response->{recommended}{metrics}{maxDailyClicks};
return $response->{recommended}{dailyAmountMicros};
}
Получите рекомендуемые текстовые объекты объявлений
SmartCampaignSuggestService имеет метод SuggestSmartCampaignAd , который возвращает экземпляр SmartCampaignAdInfo с предложениями для трех заголовков и двух описаний для вашего объявления умной кампании. Каждый заголовок и описание содержатся в поле экземпляра AdTextAsset , прикрепленного к SmartCampaignAdInfo .
Этот метод может не возвращать никаких предложений, или возвращаемые экземпляры AdTextAsset могут иметь пустую строку в качестве значения text поля. Мы рекомендуем вам просмотреть эти предложения, прежде чем использовать их для создания объявлений, чтобы гарантировать, что объявления всегда создаются как минимум с тремя заголовками и двумя описаниями. Если этот минимум не соблюден или если текст актива слишком короткий, запрос завершится ошибкой.
Предложения по рекламным ресурсам в основном основаны на содержании веб-сайта, поэтому, если в экземпляре SmartCampaignSuggestionInfo не указан final_url , предложения генерируются исключительно на основе тем ключевых слов , указанных в запросе.
Ява
private SmartCampaignAdInfo getAdSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
// suggestion_info to retrieve ad creative suggestions.
// Issues a request to retrieve ad creative suggestions.
try (SmartCampaignSuggestServiceClient smartCampaignSuggestService =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
SuggestSmartCampaignAdResponse response =
smartCampaignSuggestService.suggestSmartCampaignAd(
SuggestSmartCampaignAdRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setSuggestionInfo(suggestionInfo)
.build());
// The SmartCampaignAdInfo object in the response contains a list of up to three headlines
// and two descriptions. Note that some of the suggestions may have empty strings as text.
// Before setting these on the ad you should review them and filter out any empty values.
SmartCampaignAdInfo adSuggestions = response.getAdInfo();
for (AdTextAsset headline : adSuggestions.getHeadlinesList()) {
System.out.println(!headline.getText().isEmpty() ? headline.getText() : "None");
}
for (AdTextAsset description : adSuggestions.getDescriptionsList()) {
System.out.println(!description.getText().isEmpty() ? description.getText() : "None");
}
return adSuggestions;
}
}
С#
/// <summary>
/// Retrieves creative suggestions for a Smart campaign ad.
///
/// Using the SmartCampaignSuggestService to suggest creatives for new
/// and existing Smart campaigns is highly recommended because it helps
/// the campaigns achieve optimal performance.
/// </summary>
/// <param name="client"></param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">a SmartCampaignSuggestionInfo instance
/// with details about the business being advertised.</param>
/// <returns>A SmartCampaignAdInfo instance with suggested headlines and
/// descriptions.</returns>
private SmartCampaignAdInfo GetAdSuggestions(GoogleAdsClient client,
long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestService =
client.GetService(Services.V17.SmartCampaignSuggestService);
SuggestSmartCampaignAdRequest request = new SuggestSmartCampaignAdRequest
{
CustomerId = customerId.ToString(),
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to
// use suggestion_info to retrieve ad creative suggestions.
SuggestionInfo = suggestionInfo
};
// Issue a request to retrieve ad creative suggestions.
SuggestSmartCampaignAdResponse response =
smartCampaignSuggestService.SuggestSmartCampaignAd(request);
// The SmartCampaignAdInfo object in the response contains a list of up to
// three headlines and two descriptions. Note that some of the suggestions
// may have empty strings as text. Before setting these on the ad you should
// review them and filter out any empty values.
SmartCampaignAdInfo adSuggestions = response.AdInfo;
if (adSuggestions != null)
{
Console.WriteLine($"The following headlines were suggested:");
foreach (AdTextAsset headline in adSuggestions.Headlines)
{
Console.WriteLine($"\t{headline.Text}");
}
Console.WriteLine($"And the following descriptions were suggested:");
foreach (AdTextAsset description in adSuggestions.Descriptions)
{
Console.WriteLine($"\t{description.Text}");
}
}
else
{
Console.WriteLine("No ad suggestions were found.");
adSuggestions = new SmartCampaignAdInfo();
}
return adSuggestions;
}
PHP
private static function getAdSuggestions(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
) {
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
// suggestion_info to retrieve ad creative suggestions.
// Issues a request to retrieve ad creative suggestions.
$smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
$response = $smartCampaignSuggestService->suggestSmartCampaignAd(
(new SuggestSmartCampaignAdRequest())
->setCustomerId($customerId)
->setSuggestionInfo($suggestionInfo)
);
// The SmartCampaignAdInfo object in the response contains a list of up to three headlines
// and two descriptions. Note that some of the suggestions may have empty strings as text.
// Before setting these on the ad you should review them and filter out any empty values.
$adSuggestions = $response->getAdInfo();
if (is_null($adSuggestions)) {
return null;
}
print 'The following headlines were suggested:' . PHP_EOL;
foreach ($adSuggestions->getHeadlines() as $headline) {
print "\t" . ($headline->getText() ?: 'None') . PHP_EOL;
}
print 'And the following descriptions were suggested:' . PHP_EOL;
foreach ($adSuggestions->getDescriptions() as $description) {
print "\t" . ($description->getText() ?: 'None') . PHP_EOL;
}
return $adSuggestions;
}
Питон
def get_ad_suggestions(client, customer_id, suggestion_info):
"""Retrieves creative suggestions for a Smart campaign ad.
Using the SmartCampaignSuggestService to suggest creatives for new and
existing Smart campaigns is highly recommended because it helps the
campaigns achieve optimal performance.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a SmartCampaignAdInfo instance with suggested headlines and
descriptions.
"""
sc_suggest_service = client.get_service("SmartCampaignSuggestService")
request = client.get_type("SuggestSmartCampaignAdRequest")
request.customer_id = customer_id
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
# to use suggestion_info to retrieve ad creative suggestions.
request.suggestion_info = suggestion_info
# Issue a request to retrieve ad creative suggestions.
response = sc_suggest_service.suggest_smart_campaign_ad(request=request)
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
ad_suggestions = response.ad_info
print("The following headlines were suggested:")
for headline in ad_suggestions.headlines:
print(f"\t{headline.text or '<None>'}")
print("And the following descriptions were suggested:")
for description in ad_suggestions.descriptions:
print(f"\t{description.text or '<None>'}")
return ad_suggestions
Руби
# Retrieves creative suggestions for a Smart campaign ad.
#
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_ad_suggestions(client, customer_id, suggestion_info)
# Issue a request to retrieve ad creative suggestions.
response = client.service.smart_campaign_suggest.suggest_smart_campaign_ad(
customer_id: customer_id,
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
# to use suggestion_info to retrieve ad creative suggestions.
suggestion_info: suggestion_info,
)
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
ad_suggestions = response.ad_info
# If there are no suggestions, the response will be blank.
return nil if ad_suggestions.nil?
puts 'The following headlines were suggested:'
ad_suggestions.headlines.each do |headline|
puts "\t#{headline.text || '<None>'}"
end
puts 'And the following descriptions were suggested:'
ad_suggestions.descriptions.each do |description|
puts "\t#{description.text || '<None>'}"
end
ad_suggestions
end
Перл
# Retrieves creative suggestions for a Smart campaign ad.
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_ad_suggestions {
my ($api_client, $customer_id, $suggestion_info) = @_;
# Issue a request to retrieve ad creative suggestions.
my $response =
$api_client->SmartCampaignSuggestService()->suggest_smart_campaign_ad(
Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::SuggestSmartCampaignAdRequest
->new({
customerId => $customer_id,
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only
# possible to use suggestion_info to retrieve ad creative suggestions.
suggestionInfo => $suggestion_info
}));
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
my $ad_suggestions = $response->{adInfo};
printf "The following headlines were suggested:\n";
foreach my $headline (@{$ad_suggestions->{headlines}}) {
printf "\t%s\n", defined $headline->{text} ? $headline->{text} : "<None>";
}
printf "And the following descriptions were suggested:\n";
foreach my $description (@{$ad_suggestions->{descriptions}}) {
printf "\t%s\n",
defined $description->{text} ? $description->{text} : "<None>";
}
return $ad_suggestions;
}