Öneri alma, SmartCampaignSuggestionInfo örneğinin nasıl oluşturulacağını ve KeywordThemeInfo nesnelerinin (SmartCampaignSuggestService.SuggestKeywordThemes, KeywordThemeConstantService veya serbest biçimli anahtar kelime temaları) listesinin nasıl oluşturulacağını gösterir. Bu adımda, Akıllı kampanya için bir dizi CampaignCriterion işlemi oluşturmak üzere bu KeywordThemeInfo nesneleri SmartCampaignSuggestionInfo konum hedeflemenizle birlikte kullanın.
Akıllı kampanya ölçütleriyle ilgili temel şartlar şunlardır:
Akıllı kampanyalar yalnızca aşağıdaki ölçüt türlerini destekler:
Konum hedefleme için konum belirtilmemişse hedefleme varsayılan olarak tüm bölgeleri kapsar.
Bir akıllı kampanyayla birden fazla
locationölçütü ilişkilendirilebilir ancak yalnızca bir proximityölçütü kullanılabilir.Aynı kampanyada hem
locationhem deproximityhedeflemeyi kullanamazsınız (bunu yaparsanızCriterionErrordöndürülür).
Aşağıdaki örnekte, suggestion_info.location_list.locations içindeki her KeywordThemeInfo örneği ve her LocationInfo örneği için bir CampaignCriterion işlemi oluşturulur ve campaign alanı, önceki adımda kampanyaya atanan geçici kaynak adı olarak ayarlanır.
Java
/** * Creates {@link com.google.ads.googleads.v25.resources.CampaignCriterion} operations for add * each {@link KeywordThemeInfo}. */ private Collection<? extends MutateOperation> createCampaignCriterionOperations( long customerId, List<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> keywordThemeOperations = keywordThemeInfos.stream() .map( keywordTheme -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setKeywordTheme(keywordTheme); return builder.build(); }) .collect(Collectors.toList()); List<MutateOperation> locationOperations = suggestionInfo.getLocationList().getLocationsList().stream() .map( location -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setLocation(location); return builder.build(); }) .collect(Collectors.toList()); return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream()) .collect(Collectors.toList()); }
C#
/// <summary> /// Creates a list of MutateOperations that create new campaign criteria. /// </summary> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param> /// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param> /// <returns>A list of MutateOperations that create new campaign criteria.</returns> private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId, IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> mutateOperations = keywordThemeInfos.Select( keywordThemeInfo => new MutateOperation { CampaignCriterionOperation = new CampaignCriterionOperation { Create = new CampaignCriterion { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign( customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the keyword theme to each KeywordThemeInfo in turn. KeywordTheme = keywordThemeInfo, } } }).ToList(); // Create a location criterion for each location in the suggestion info. mutateOperations.AddRange( suggestionInfo.LocationList.Locations.Select( locationInfo => new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. Location = locationInfo } } }).ToList() ); return mutateOperations; }
PHP
private static function createCampaignCriterionOperations( int $customerId, array $keywordThemeInfos, SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo ): array { $operations = []; foreach ($keywordThemeInfos as $info) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion( [ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Sets the keyword theme to the given KeywordThemeInfo. 'keyword_theme' => $info ] ); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation( [ 'campaign_criterion_operation' => new CampaignCriterionOperation( [ 'create' => $campaignCriterion ] ) ] ); } // Create a location criterion for each location in the suggestion info object to add // corresponding location targeting to the Smart campaign. foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion( [ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. 'location' => $location ] ); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation( [ 'campaign_criterion_operation' => new CampaignCriterionOperation( [ 'create' => $campaignCriterion ] ) ] ); } return $operations; }
Python
def create_campaign_criterion_operations( client: GoogleAdsClient, customer_id: str, keyword_theme_infos: List[KeywordThemeInfo], suggestion_info: SmartCampaignSuggestionInfo, ) -> List[MutateOperation]: """Creates a list of MutateOperations that create new campaign criteria. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. keyword_theme_infos: a list of KeywordThemeInfos. suggestion_info: A SmartCampaignSuggestionInfo instance. Returns: a list of MutateOperations that create new campaign criteria. """ campaign_service: CampaignServiceClient = client.get_service( "CampaignService" ) operations: List[MutateOperation] = [] info: KeywordThemeInfo for info in keyword_theme_infos: mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_criterion_operation: CampaignCriterionOperation = ( mutate_operation.campaign_criterion_operation ) campaign_criterion: CampaignCriterion = ( campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the keyword theme to the given KeywordThemeInfo. campaign_criterion.keyword_theme.CopyFrom(info) # Add the mutate operation to the list of other operations. operations.append(mutate_operation) # Create a location criterion for each location in the suggestion info # object to add corresponding location targeting to the Smart campaign location_info: LocationInfo for location_info in suggestion_info.location_list.locations: mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_criterion_operation: CampaignCriterionOperation = ( mutate_operation.campaign_criterion_operation ) campaign_criterion: CampaignCriterion = ( campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the location to the given location. campaign_criterion.location.CopyFrom(location_info) # Add the mutate operation to the list of other operations. operations.append(mutate_operation) return operations
Ruby
# Creates a list of mutate_operations that create new campaign criteria. def create_campaign_criterion_operations( client, customer_id, keyword_theme_infos, suggestion_info) operations = [] keyword_theme_infos.each do |info| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the keyword theme to the given keyword_theme_info. cc.keyword_theme = info end end end # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign suggestion_info.location_list.locations.each do |location| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the location to the given location. cc.location = location end end end operations end
Perl
# Creates a list of MutateOperations that create new campaign criteria. sub _create_campaign_criterion_operations { my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_; my $campaign_criterion_operations = []; foreach my $keyword_theme_info (@$keyword_theme_infos) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V25::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V25::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V25::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the keyword theme to the given KeywordThemeInfo. keywordTheme => $keyword_theme_info })})}); } # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign. foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V25::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V25::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V25::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the location to the given location. location => $location_info })})}); } return $campaign_criterion_operations; }
curl
Negatif anahtar kelime teması kampanya ölçütleri
Akıllı kampanyadaki bir anahtar kelime teması kampanya ölçütünü negatif olarak hedeflemek için negative alanını CampaignCriterion olarak ayarlayın ve true değerini girin. Ardından, KeywordThemeInfo örneğinde free_form_keyword_theme alanını ayarlayarak serbest biçimli anahtar kelime teması belirtin.
Negatif anahtar kelime teması ölçütleri, pozitif anahtar kelime teması ölçütlerinden farklı şekilde çalışır. Pozitif anahtar kelime teması ölçütü, diğer benzer ölçütleri hedeflemek için otomatik olarak genişlerken negatif anahtar kelime teması ölçütü yalnızca verilen terimi negatif olarak hedefler. Bu davranış, negatif sıralı eşlemeli anahtar kelimenin davranışına eşdeğerdir.