쇼핑 등록정보 그룹을 사용하면 제품을 그룹으로 분류할 수 있습니다. 이를 UI에서는 제품 그룹이라고 합니다. 여러 측정기준을 사용하여 그룹화하면 제품을 포함하거나 제외할 수 있습니다.
아래 트리를 살펴보겠습니다. 첫 번째 수준에서는 제품이 상태별로 새 제품, 중고 제품, 기타 제품 조건으로 구분되어 있습니다. 두 번째 수준에서는 다른 제품 상태의 제품이 브랜드별로 'CoolBrand' 제품, 'CheapBrand', 기타 브랜드로 나뉩니다.
트리의 각 노드는 ListingGroupType
에서 정의된 구획 또는 단위입니다. 하위 집단은 트리에 새로운 수준을 도입하는 반면, 단위는 트리의 잎입니다. 각 하위 부문은 항상 완전히 파티셔닝되어야 하므로 기타를 나타내는 노드가 포함되어야 합니다. 이 예에서 루트 및 Product Condition:
(Other) 노드는 하위 분류입니다. 하위 그룹 및 단위가 있는 이 트리 구조를 사용하면 단위 수준에서 입찰가를 설정할 수 있으며 모든 제품이 트리의 단위 노드 중 하나에만 속하도록 할 수 있습니다.
노드는 노드가 단위인지 하위 분류인지를 나타내는 ListingGroupType
필드를 포함하는 ListingGroupInfo
클래스의 객체입니다. ListingGroupInfo
를 AdGroupCriterion
의 listing_group
로 설정하면 AdGroup
에 연결됩니다.
트리를 유효하게 만들려면 단위 노드가 하나 이상 필요합니다. 이 단위는 루트 노드가 될 수 있고, 루트 노드는 '모든 제품' 부서가 됩니다. 유효한 등록정보 그룹 트리를 만들 때까지 광고가 게재되지 않습니다.
수동 CPC 입찰가 설정
단위 노드에서만 AdGroupCriterion
의 cpc_bid_micros
를 설정할 수 있습니다.
하위 그룹 노드에서 이를 시도하면 오류와 함께 실패합니다.
목록 크기
ListingGroupInfo
에는 여러 측정기준 유형 중 하나를 포함하는 ListingDimensionInfo
인 case_value
도 있습니다. ListingGroupInfo
는 제품 ID, 브랜드, 제품 상태 등 제품과 연결된 값을 나타냅니다. 사용 가능한 ListingDimensionInfo
유형에 관한 자세한 설명은 참조 문서에서 확인할 수 있습니다.
하위 부문의 각 하위 요소에는 동일한 ListingDimensionInfo
하위유형의 case_value
가 있어야 합니다. 오직 루트 노드에만 case_value
가 없습니다.
각 하위 그룹에는 올바른 유형의 '빈' case_value
가 포함되어야 합니다. 이 하위 요소는 해당 ListingDimensionInfo
의 '기타 모든 값'을 나타내므로 일반적으로 기타라고 합니다.
등록정보 그룹 트리의 첫 번째 수준을 추가하는 아래의 코드 스니펫을 참고하세요.
자바
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, boolean replaceExistingTree) { // 1) Optional: Removes the existing listing group tree, if it already exists on the ad group. if (replaceExistingTree) { removeListingGroupTree(googleAdsClient, customerId, adGroupId); } // Creates a list of ad group criterion to add.q List<AdGroupCriterionOperation> operations = new ArrayList<>(); // 2) Constructs the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = createListingGroupSubdivisionRoot(customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.getResourceName(); operations.add(AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionRoot).build()); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.NEW).build()) .build(), 200_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionNew).build()); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.USED).build()) .build(), 100_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionUsed).build()); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = createListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() // All sibling nodes must have the same dimension type, even if they don't contain a // bid. // parent .setProductCondition(ProductConditionInfo.newBuilder().build()) .build()); // Gets the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.getResourceName(); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionOther).build()); // 4) Constructs the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CoolBrand").build()) .build(), 900_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCoolBrand).build()); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CheapBrand").build()) .build(), 10_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCheapBrand).build()); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().build()) .build(), 50_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandOther).build()); // Issues a mutate request to add the ad group criterion to the ad group. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { List<MutateAdGroupCriterionResult> mutateAdGroupCriteriaResults = adGroupCriterionServiceClient .mutateAdGroupCriteria(Long.toString(customerId), operations) .getResultsList(); for (MutateAdGroupCriterionResult mutateAdGroupCriterionResult : mutateAdGroupCriteriaResults) { System.out.printf( "Added ad group criterion for listing group with resource name: '%s'%n", mutateAdGroupCriterionResult.getResourceName()); } } }
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId, bool replaceExistingTree) { // Get the AdGroupCriterionService. AdGroupCriterionServiceClient adGroupCriterionService = client.GetService(Services.V18.AdGroupCriterionService); try { // 1) Optional: Remove the existing listing group tree, if it already exists on the // ad group. if (replaceExistingTree) { RemoveListingGroupTree(client, customerId, adGroupId); } // Create a list of ad group criterion to add List<AdGroupCriterionOperation> operations = new List<AdGroupCriterionOperation>(); // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = CreateListingGroupSubdivisionRoot( customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionRoot }); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.New } }, 200_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionNew }); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.Used } }, 100_000L ); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionUsed }); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = CreateListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { // All sibling nodes must have the same dimension type, even if they // don't contain a bid. ProductCondition = new ProductConditionInfo() } ); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionOther }); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CoolBrand" } }, 900_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCoolBrand }); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CheapBrand" } }, 10_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCheapBrand }); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() }, 50_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandOther }); // Issues a mutate request to add the ad group criterion to the ad group. MutateAdGroupCriteriaResponse response = adGroupCriterionService.MutateAdGroupCriteria( customerId.ToString(), operations); // Display the results. foreach (MutateAdGroupCriterionResult mutateAdGroupCriterionResult in response.Results) { Console.WriteLine("Added ad group criterion for listing group with resource " + $"name: '{mutateAdGroupCriterionResult.ResourceName}."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, bool $replaceExistingTree ) { // 1) Optional: Remove the existing listing group tree, if it already exists on the ad // group. if ($replaceExistingTree === 'true') { self::removeListingGroupTree($googleAdsClient, $customerId, $adGroupId); } // Create a list of ad group criteria to add. $operations = []; // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) $adGroupCriterionRoot = self::createListingGroupSubdivision($customerId, $adGroupId); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameRoot = $adGroupCriterionRoot->getResourceName(); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionRoot]); // 3) Construct the listing group unit nodes for NEW, USED and other. // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 $adGroupCriterionConditionNew = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::PBNEW] ) ]), 200000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionNew]); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 $adGroupCriterionConditionUsed = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::USED] ) ]), 100000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionUsed]); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) $adGroupCriterionConditionOther = self::createListingGroupSubdivision( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ // All sibling nodes must have the same dimension type, even if they don't contain a // bid. 'product_condition' => new ProductConditionInfo() ]) ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionOther]); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameConditionOther = $adGroupCriterionConditionOther->getResourceName(); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other. // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 $adGroupCriterionBrandCoolBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CoolBrand']) ]), 900000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCoolBrand]); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 $adGroupCriterionBrandCheapBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CheapBrand']) ]), 10000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCheapBrand]); // Biddable Unit node: (Brand other node) // * CPC bid: $0.05 $adGroupCriterionBrandOtherBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo() ]), 50000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandOtherBrand]); // Issues a mutate request. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $operations) ); printf( 'Added %d ad group criteria for listing group tree with the following resource ' . 'names:%s', $response->getResults()->count(), PHP_EOL ); foreach ($response->getResults() as $addedAdGroupCriterion) { /** @var AdGroupCriterion $addedAdGroupCriterion */ print $addedAdGroupCriterion->getResourceName() . PHP_EOL; } }
Python
def main(client, customer_id, ad_group_id, replace_existing_tree): """Adds a shopping listing group tree to a shopping ad group. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. replace_existing_tree: Boolean, whether to replace the existing listing group tree on the ad group. Defaults to false. """ # Get the AdGroupCriterionService client. ad_group_criterion_service = client.get_service("AdGroupCriterionService") # Optional: Remove the existing listing group tree, if it already exists # on the ad group. The example will throw a LISTING_GROUP_ALREADY_EXISTS # error if a listing group tree already exists and this option is not # set to true. if replace_existing_tree: remove_listing_group_tree(client, customer_id, ad_group_id) # Create a list of ad group criteria operations. operations = [] # Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root_operation = create_listing_group_subdivision( client, customer_id, ad_group_id ) # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_root_resource_name = ( ad_group_criterion_root_operation.create.resource_name ) operations.append(ad_group_criterion_root_operation) # Construct the listing group unit nodes for NEW, USED, and other. product_condition_enum = client.enums.ProductConditionEnum condition_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 condition_dimension_info.product_condition.condition = ( product_condition_enum.NEW ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 200_000, ) ) # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 condition_dimension_info.product_condition.condition = ( product_condition_enum.USED ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 100_000, ) ) # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) # Note that all sibling nodes must have the same dimension type, even if # they don't contain a bid. client.copy_from( condition_dimension_info.product_condition, client.get_type("ProductConditionInfo"), ) ad_group_criterion_other_operation = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, ) # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_other_resource_name = ( ad_group_criterion_other_operation.create.resource_name ) operations.append(ad_group_criterion_other_operation) # Build the listing group nodes for CoolBrand, CheapBrand, and other. brand_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 brand_dimension_info.product_brand.value = "CoolBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 900_000, ) ) # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 brand_dimension_info.product_brand.value = "CheapBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 10_000, ) ) # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 client.copy_from( brand_dimension_info.product_brand, client.get_type("ProductBrandInfo"), ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 50_000, ) ) # Add the ad group criteria. mutate_ad_group_criteria_response = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=operations ) ) # Print the results of the successful mutates. print( "Added ad group criteria for the listing group tree with the " "following resource names:" ) for result in mutate_ad_group_criteria_response.results: print(f"\t{result.resource_name}") print(f"{len(mutate_ad_group_criteria_response.results)} criteria added.")
Ruby
def add_shopping_product_listing_group_tree( customer_id, ad_group_id, should_replace_existing_tree ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if should_replace_existing_tree remove_listing_group_tree(client, customer_id, ad_group_id) end # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root = create_listing_group_subdivision( client, customer_id, ad_group_id, ) # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. ad_group_criterion_root_resource_name = ad_group_criterion_root.resource_name operations = [client.operation.create_resource.ad_group_criterion(ad_group_criterion_root)] # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :NEW end end ad_group_criterion_condition_new = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 200_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_new ) operations << operation # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :USED end end ad_group_criterion_condition_used = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 100_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_used ) operations << operation # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info end ad_group_criterion_condition_other = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_other ) operations << operation ad_group_criterion_condition_other_resource_name = ad_group_criterion_condition_other.resource_name # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CoolBrand" end end ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 900_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cool_brand ) operations << operation # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CheapBrand" end end ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 10_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cheap_brand ) operations << operation # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info end ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 50_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_other_brand ) operations << operation # Issue the mutate request. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) total_count = 0 response.results.each do |added_criterion| puts "Added ad group criterion with name: #{added_criterion.resource_name}" total_count += 1 end puts "#{total_count} criteria added in total." end
Perl
sub add_shopping_product_listing_group_tree { my ($api_client, $customer_id, $ad_group_id, $replace_existing_tree) = @_; # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if ($replace_existing_tree) { remove_listing_group_tree($api_client, $customer_id, $ad_group_id); } # Create a list of ad group criteria operations to add. my $operations = []; # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) my $ad_group_criterion_root = create_listing_group_subdivision($customer_id, $ad_group_id); # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_root_resource_name = $ad_group_criterion_root->{resourceName}; push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_root }); # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 my $ad_group_criterion_condition_new = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new({ condition => NEW })} ), 200000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_new }); # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 my $ad_group_criterion_condition_used = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new({ condition => USED })} ), 100000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_used }); # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) my $ad_group_criterion_condition_other = create_listing_group_subdivision( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ # All sibling nodes must have the same dimension type, even if they # don't contain a bid. productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new()})); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_other }); # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_condition_other_resource_name = $ad_group_criterion_condition_other->{resourceName}; # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 my $ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new( {value => "CoolBrand"})} ), 900000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cool_brand }); # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 my $ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new( {value => "CheapBrand"})} ), 10000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cheap_brand }); # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 my $ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new()} ), 50000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_other_brand }); # Add the ad group criterion. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Added %d ad group criteria for listing group tree with the " . "following resource names:\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { print $result->{resourceName}, "\n"; } return 1; }
ListingDimensionInfo에 사용 가능한 측정기준
등록정보 그룹 (광고 그룹 수준) 또는 등록정보 범위 (캠페인 수준)의 일부일 수 있는 등록정보 측정기준이 여러 개 있습니다.
쇼핑 캠페인에서 사용할 수 있는 ListingDimensionInfo
유형은 다음과 같습니다.
ProductBrandInfo
ProductCategoryInfo
ProductCustomAttributeInfo
ProductChannelInfo
ProductChannelExclusivityInfo
ProductConditionInfo
ProductItemIdInfo
ProductTypeInfo
각 리소스에는 ProductCategoryConstant.ProductCategoryLocalization
필드에 지원되는 현지화 목록이 포함되어 있습니다.
리소스에서 반환된 데이터를 이해하려면 제품 카테고리 상수 가져오기 예시를 참고하세요.
임시 ID
광고 그룹 기준은 서버에서 광고 그룹 기준을 만드는 변형 요청을 처리할 때까지 ID가 할당되지 않습니다. 그러나 ListingGroupInfo
는 완료될 때까지 유효하지 않으므로 하위 그룹을 만들 때마다 동일한 요청에서 하위 요소와 기타 노드 중 하나 이상을 만들어야 합니다.
상위 요청과 동일한 요청에서 생성된 하위 노드의 ListingGroupInfo
parent_criterion_id
를 설정하려면 임시 기준 ID를 사용할 수 있습니다.
이 식별자는 전역적으로 고유하지 않고 로컬에서 고유한 식별자로, 단일 뮤테이션 요청의 컨텍스트 내에서만 적용됩니다. 음수 정수는 임시 ID로 사용할 수 있습니다. 코드 예에서 루트 ListingGroupInfo
의 ID는 -1
로 설정되어 있습니다.
요청이 처리되면 각 AdGroupCriterion
에 평소와 같이 양수 전역 ID가 할당됩니다.
오류 처리
등록정보 그룹을 만들 때는 단일 요청으로 트리 전체를 업로드해야 합니다. 트리의 재귀 특성으로 인해 트리의 특정 지점에 문제가 있더라도 연쇄적 오류가 발생할 수 있습니다. 실제로 오류 상태의 근본 원인이 하나뿐인데도 트리의 모든 노드에 대해 오류 메시지가 반환될 수 있습니다. 등록정보 그룹을 만들 때 오류가 많이 반환되면 응답에서 가장 일반적인 오류 이유가 포함된 오류를 무시해 보세요. 근본 오류를 찾으려면 반환 값에서 기타 오류를 찾습니다. 예를 들어 'x' 오류가 50개, 'y' 오류가 1개만 발생하는 경우 'y' 오류를 수정하는 데 집중하면 전체 오류 상태가 해결될 수 있습니다.
코드 예
다음은 쇼핑 등록정보 그룹을 만들기 위한 전체 코드입니다.
자바
// Copyright 2018 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // https://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. package com.google.ads.googleads.examples.shoppingads; import com.beust.jcommander.Parameter; import com.google.ads.googleads.examples.utils.ArgumentNames; import com.google.ads.googleads.examples.utils.CodeSampleParams; import com.google.ads.googleads.lib.GoogleAdsClient; import com.google.ads.googleads.v18.common.ListingDimensionInfo; import com.google.ads.googleads.v18.common.ListingGroupInfo; import com.google.ads.googleads.v18.common.ProductBrandInfo; import com.google.ads.googleads.v18.common.ProductConditionInfo; import com.google.ads.googleads.v18.enums.AdGroupCriterionStatusEnum.AdGroupCriterionStatus; import com.google.ads.googleads.v18.enums.ListingGroupTypeEnum.ListingGroupType; import com.google.ads.googleads.v18.enums.ProductConditionEnum.ProductCondition; import com.google.ads.googleads.v18.errors.GoogleAdsError; import com.google.ads.googleads.v18.errors.GoogleAdsException; import com.google.ads.googleads.v18.resources.AdGroupCriterion; import com.google.ads.googleads.v18.services.AdGroupCriterionOperation; import com.google.ads.googleads.v18.services.AdGroupCriterionServiceClient; import com.google.ads.googleads.v18.services.GoogleAdsRow; import com.google.ads.googleads.v18.services.GoogleAdsServiceClient; import com.google.ads.googleads.v18.services.GoogleAdsServiceClient.SearchPagedResponse; import com.google.ads.googleads.v18.services.MutateAdGroupCriteriaResponse; import com.google.ads.googleads.v18.services.MutateAdGroupCriterionResult; import com.google.ads.googleads.v18.services.SearchGoogleAdsRequest; import com.google.ads.googleads.v18.utils.ResourceNames; import java.io.FileNotFoundException; import java.io.IOException; import java.util.ArrayList; import java.util.Collections; import java.util.List; /** * Adds a shopping listing group tree to a shopping ad group. The example will clear an existing * listing group tree and rebuild it include the following tree structure: * * <pre> * ProductCanonicalCondition NEW $0.20 * ProductCanonicalCondition USED $0.10 * ProductCanonicalCondition null (everything else) * ProductBrand CoolBrand $0.90 * ProductBrand CheapBrand $0.01 * ProductBrand null (everything else) $0.50 * </pre> */ public class AddShoppingProductListingGroupTree { private static class AddShoppingListingGroupParams extends CodeSampleParams { @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true) private Long customerId; @Parameter(names = ArgumentNames.AD_GROUP_ID, required = true) private Long adGroupId; @Parameter(names = ArgumentNames.REPLACE_EXISTING_TREE, required = true, arity = 1) private Boolean replaceExistingTree; } public static void main(String[] args) { AddShoppingListingGroupParams params = new AddShoppingListingGroupParams(); if (!params.parseArguments(args)) { // Either pass the required parameters for this example on the command line, or insert them // into the code here. See the parameter class definition above for descriptions. params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE"); params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE"); // Optional: To replace the existing listing group tree on an ad group set this parameter to // true. // This option will remove the existing listing group tree before creating a replacement. params.replaceExistingTree = Boolean.parseBoolean("INSERT_REPLACE_EXISTING_TREE_HERE"); } GoogleAdsClient googleAdsClient = null; try { googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build(); } catch (FileNotFoundException fnfe) { System.err.printf( "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe); System.exit(1); } catch (IOException ioe) { System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe); System.exit(1); } try { new AddShoppingProductListingGroupTree() .runExample( googleAdsClient, params.customerId, params.adGroupId, params.replaceExistingTree); } catch (GoogleAdsException gae) { // GoogleAdsException is the base class for most exceptions thrown by an API request. // Instances of this exception have a message and a GoogleAdsFailure that contains a // collection of GoogleAdsErrors that indicate the underlying causes of the // GoogleAdsException. System.err.printf( "Request ID %s failed due to GoogleAdsException. Underlying errors:%n", gae.getRequestId()); int i = 0; for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) { System.err.printf(" Error %d: %s%n", i++, googleAdsError); } System.exit(1); } } /** * Runs the example. * * @param googleAdsClient the Google Ads API client. * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param replaceExistingTree replace the existing listing group tree on the ad group, if it * already exists. The example will throw a 'LISTING_GROUP_ALREADY_EXISTS' error if listing * group tree already exists and this option is not set to true. * @throws GoogleAdsException if an API request failed with one or more service errors. */ private void runExample( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, boolean replaceExistingTree) { // 1) Optional: Removes the existing listing group tree, if it already exists on the ad group. if (replaceExistingTree) { removeListingGroupTree(googleAdsClient, customerId, adGroupId); } // Creates a list of ad group criterion to add.q List<AdGroupCriterionOperation> operations = new ArrayList<>(); // 2) Constructs the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = createListingGroupSubdivisionRoot(customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.getResourceName(); operations.add(AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionRoot).build()); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.NEW).build()) .build(), 200_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionNew).build()); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() .setProductCondition( ProductConditionInfo.newBuilder().setCondition(ProductCondition.USED).build()) .build(), 100_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionUsed).build()); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = createListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, ListingDimensionInfo.newBuilder() // All sibling nodes must have the same dimension type, even if they don't contain a // bid. // parent .setProductCondition(ProductConditionInfo.newBuilder().build()) .build()); // Gets the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.getResourceName(); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionConditionOther).build()); // 4) Constructs the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CoolBrand").build()) .build(), 900_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCoolBrand).build()); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().setValue("CheapBrand").build()) .build(), 10_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandCheapBrand).build()); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = createListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, ListingDimensionInfo.newBuilder() .setProductBrand(ProductBrandInfo.newBuilder().build()) .build(), 50_000L); operations.add( AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterionBrandOther).build()); // Issues a mutate request to add the ad group criterion to the ad group. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { List<MutateAdGroupCriterionResult> mutateAdGroupCriteriaResults = adGroupCriterionServiceClient .mutateAdGroupCriteria(Long.toString(customerId), operations) .getResultsList(); for (MutateAdGroupCriterionResult mutateAdGroupCriterionResult : mutateAdGroupCriteriaResults) { System.out.printf( "Added ad group criterion for listing group with resource name: '%s'%n", mutateAdGroupCriterionResult.getResourceName()); } } } /** * Removes all the ad group criteria that define the existing listing group tree for an ad group. * Returns without an error if all listing group criterion are successfully removed. * * @param googleAdsClient the Google Ads API client. * @param customerId the client customer ID. * @param adGroupId the ID of the ad group that the new listing group tree will be removed from. * @throws GoogleAdsException if an API request failed with one or more service errors. */ private void removeListingGroupTree( GoogleAdsClient googleAdsClient, long customerId, long adGroupId) { try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { String searchQuery = "SELECT ad_group_criterion.resource_name " + "FROM ad_group_criterion " + "WHERE ad_group_criterion.type = LISTING_GROUP " + "AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL " + String.format("AND ad_group.id = %d", adGroupId); // Creates a request that will retrieve all listing groups where the parent ad group criterion // is NULL (and hence the root node in the tree) for a given ad group id. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery(searchQuery) .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages to find the ad group criterion to remove. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { AdGroupCriterion adGroupCriterion = googleAdsRow.getAdGroupCriterion(); System.out.printf( "Found ad group criterion with the resource name: '%s'.%n", adGroupCriterion.getResourceName()); AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder() .setRemove(adGroupCriterion.getResourceName()) .build(); try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), Collections.singletonList(operation)); System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); } } } } /** * Creates a new criterion containing a biddable unit listing group node. * * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param parentAdGroupCriterionResourceName the resource name of the parent of this criterion. * @param listingDimensionInfo the ListingDimensionInfo to be set for this listing group. * @param cpcBidMicros the CPC bid for items in this listing group. This value should be specified * in micros. * @return the ad group criterion object that contains the biddable unit listing group node. */ private AdGroupCriterion createListingGroupUnitBiddable( long customerId, long adGroupId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo, long cpcBidMicros) { String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId); // Note: There are two approaches for creating new unit nodes: // (1) Set the ad group resource name on the criterion (no temporary ID required). // (2) Use a temporary ID to construct the criterion resource name and set it using // setResourceName. // In both cases you must set the parentAdGroupCriterionResourceName on the listing // group for non-root nodes. // This example demonstrates method (1). AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() // The ad group the listing group will be attached to. .setAdGroup(adGroupResourceName) .setStatus(AdGroupCriterionStatus.ENABLED) .setListingGroup( ListingGroupInfo.newBuilder() // Sets the type as a UNIT, which will allow the group to be biddable. .setType(ListingGroupType.UNIT) // Sets the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. // Use StringValue to convert from a String to a compatible argument type. .setParentAdGroupCriterion(parentAdGroupCriterionResourceName) // Case values contain the listing dimension used for the node. .setCaseValue(listingDimensionInfo) .build()) // Sets the bid for this listing group unit. // This will be used as the CPC bid for items that are included in this listing group .setCpcBidMicros(cpcBidMicros) .build(); return adGroupCriterion; } /** * Creates a new criterion containing a subdivision listing group node. * * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param adGroupCriterionId the ID of the criterion. This value will used to construct the * resource name. This can be a negative number if the criterion is yet to be created. * @param parentAdGroupCriterionResourceName the resource name of the parent of this criterion. * @param listingDimensionInfo the ListingDimensionInfo to be set for this listing group. * @return the ad group criterion object that contains the subdivision listing group node. */ private AdGroupCriterion createListingGroupSubdivision( long customerId, long adGroupId, long adGroupCriterionId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo) { String adGroupCriterionResourceName = ResourceNames.adGroupCriterion(customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() // The resource name the criterion will be created with. This will define the ID for the // ad group criterion. .setResourceName(adGroupCriterionResourceName) .setStatus(AdGroupCriterionStatus.ENABLED) .setListingGroup( ListingGroupInfo.newBuilder() // Sets the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. .setType(ListingGroupType.SUBDIVISION) // Sets the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. // Uses StringValue to convert from a String to a compatible argument type. .setParentAdGroupCriterion(parentAdGroupCriterionResourceName) // Case values contain the listing dimension used for the node. .setCaseValue(listingDimensionInfo) .build()) .build(); return adGroupCriterion; } /** * Creates a new criterion containing a root subdivision listing group node. * * @param customerId the client customer ID. * @param adGroupId the ID of the ad group. * @param adGroupCriterionId the ID of the criterion. This value will used to construct the * resource name. This can be a negative number if the criterion is yet to be created. * @return the ad group criterion object that contains the listing group root node. */ private AdGroupCriterion createListingGroupSubdivisionRoot( long customerId, long adGroupId, long adGroupCriterionId) { String adGroupCriterionResourceName = ResourceNames.adGroupCriterion(customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() // The resource name the criterion will be created with. This will define the ID for the // ad group criterion. .setResourceName(adGroupCriterionResourceName) .setStatus(AdGroupCriterionStatus.ENABLED) .setListingGroup( ListingGroupInfo.newBuilder() // Sets the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. .setType(ListingGroupType.SUBDIVISION) .build()) .build(); return adGroupCriterion; } }
C#
// Copyright 2019 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. using CommandLine; using Google.Ads.Gax.Examples; using Google.Ads.GoogleAds.Lib; using Google.Ads.GoogleAds.V18.Common; using Google.Ads.GoogleAds.V18.Errors; using Google.Ads.GoogleAds.V18.Resources; using Google.Ads.GoogleAds.V18.Services; using System; using System.Collections.Generic; using System.Linq; using static Google.Ads.GoogleAds.V18.Enums.AdGroupCriterionStatusEnum.Types; using static Google.Ads.GoogleAds.V18.Enums.ListingGroupTypeEnum.Types; using static Google.Ads.GoogleAds.V18.Enums.ProductConditionEnum.Types; namespace Google.Ads.GoogleAds.Examples.V18 { /// <summary> /// This code example shows how to add a shopping listing group tree to a shopping ad group. /// The example will clear an existing listing group tree and rebuild it include the following /// tree structure: /// /// <code> /// ProductCanonicalCondition NEW $0.20 /// ProductCanonicalCondition USED $0.10 /// ProductCanonicalCondition null (everything else) /// ProductBrand CoolBrand $0.90 /// ProductBrand CheapBrand $0.01 /// ProductBrand null (everything else) $0.50 /// </code> /// </summary> public class AddShoppingProductListingGroupTree : ExampleBase { /// <summary> /// Command line options for running the <see cref="AddShoppingProductListingGroupTree"/> /// example. /// </summary> public class Options : OptionsBase { /// <summary> /// The Google Ads customer ID for which the call is made. /// </summary> [Option("customerId", Required = true, HelpText = "The Google Ads customer ID for which the call is made.")] public long CustomerId { get; set; } /// <summary> /// The ID of the ad group. /// </summary> [Option("adGroupId", Required = true, HelpText = "The ID of the ad group.")] public long AdGroupId { get; set; } /// <summary> /// The boolean to indicate whether to replace the existing listing group tree on the /// ad group, if it already exists. The example will throw a /// LISTING_GROUP_ALREADY_EXISTS error if listing group tree already exists and this /// option is not set to true. /// </summary> [Option("replaceExistingTree", Required = true, HelpText = "The boolean to indicate whether to replace the existing listing group tree on " + "the ad group, if it already exists. The example will throw a " + "LISTING_GROUP_ALREADY_EXISTS error if listing group tree already exists and " + "this option is not set to true.")] public bool ReplaceExistingTree { get; set; } } /// <summary> /// Main method, to run this code example as a standalone application. /// </summary> /// <param name="args">The command line arguments.</param> public static void Main(string[] args) { Options options = ExampleUtilities.ParseCommandLine<Options>(args); AddShoppingProductListingGroupTree codeExample = new AddShoppingProductListingGroupTree(); Console.WriteLine(codeExample.Description); codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.AdGroupId, options.ReplaceExistingTree); } /// <summary> /// Returns a description about the code example. /// </summary> public override string Description => "This code example shows how to add a shopping listing group tree to a shopping ad " + "group. The example will clear an existing listing group tree and rebuild it include " + "the following tree structure:\n" + "ProductCanonicalCondition NEW $0.20\n" + "ProductCanonicalCondition USED $0.10\n" + "ProductCanonicalCondition null (everything else)\n" + " ProductBrand CoolBrand $0.90\n" + " ProductBrand CheapBrand $0.01\n" + " ProductBrand null (everything else) $0.50\n"; /// <summary> /// Runs the code example. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the call is made.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="replaceExistingTree">The boolean to indicate whether to replace the /// existing listing group tree on the ad group, if it already exists. The example will /// throw a <code>LISTING_GROUP_ALREADY_EXISTS</code> error if listing group tree already /// exists and this option is not set to true.</param> public void Run(GoogleAdsClient client, long customerId, long adGroupId, bool replaceExistingTree) { // Get the AdGroupCriterionService. AdGroupCriterionServiceClient adGroupCriterionService = client.GetService(Services.V18.AdGroupCriterionService); try { // 1) Optional: Remove the existing listing group tree, if it already exists on the // ad group. if (replaceExistingTree) { RemoveListingGroupTree(client, customerId, adGroupId); } // Create a list of ad group criterion to add List<AdGroupCriterionOperation> operations = new List<AdGroupCriterionOperation>(); // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) AdGroupCriterion adGroupCriterionRoot = CreateListingGroupSubdivisionRoot( customerId, adGroupId, -1L); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameRoot = adGroupCriterionRoot.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionRoot }); // 3) Construct the listing group unit nodes for NEW, USED and other // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 AdGroupCriterion adGroupCriterionConditionNew = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.New } }, 200_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionNew }); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 AdGroupCriterion adGroupCriterionConditionUsed = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { ProductCondition = new ProductConditionInfo() { Condition = ProductCondition.Used } }, 100_000L ); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionUsed }); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) AdGroupCriterion adGroupCriterionConditionOther = CreateListingGroupSubdivision( customerId, adGroupId, -2L, adGroupCriterionResourceNameRoot, new ListingDimensionInfo() { // All sibling nodes must have the same dimension type, even if they // don't contain a bid. ProductCondition = new ProductConditionInfo() } ); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as // part of the criterion ID. String adGroupCriterionResourceNameConditionOther = adGroupCriterionConditionOther.ResourceName; operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionConditionOther }); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 AdGroupCriterion adGroupCriterionBrandCoolBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CoolBrand" } }, 900_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCoolBrand }); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandCheapBrand = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() { Value = "CheapBrand" } }, 10_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandCheapBrand }); // Biddable Unit node: (Brand other node) // * Brand: CheapBrand // * CPC bid: $0.01 AdGroupCriterion adGroupCriterionBrandOther = CreateListingGroupUnitBiddable( customerId, adGroupId, adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo() { ProductBrand = new ProductBrandInfo() }, 50_000L); operations.Add(new AdGroupCriterionOperation() { Create = adGroupCriterionBrandOther }); // Issues a mutate request to add the ad group criterion to the ad group. MutateAdGroupCriteriaResponse response = adGroupCriterionService.MutateAdGroupCriteria( customerId.ToString(), operations); // Display the results. foreach (MutateAdGroupCriterionResult mutateAdGroupCriterionResult in response.Results) { Console.WriteLine("Added ad group criterion for listing group with resource " + $"name: '{mutateAdGroupCriterionResult.ResourceName}."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } } /// <summary> /// Removes all the ad group criteria that define the existing listing group tree for an /// ad group. Returns without an error if all listing group criterion are successfully /// removed. /// </summary> /// <param name="client">The Google Ads API client..</param> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group that the new listing group tree will /// be removed from.</param> /// <exception cref="GoogleAdsException">Thrown if an API request failed with one or more /// service errors.</exception> private void RemoveListingGroupTree(GoogleAdsClient client, long customerId, long adGroupId) { // Get the GoogleAdsService. GoogleAdsServiceClient googleAdsService = client.GetService( Services.V18.GoogleAdsService); // Get the AdGroupCriterionService. AdGroupCriterionServiceClient adGroupCriterionService = client.GetService(Services.V18.AdGroupCriterionService); String searchQuery = "SELECT ad_group_criterion.resource_name FROM " + "ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP AND " + "ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL " + $"AND ad_group.id = {adGroupId}"; // Creates a request that will retrieve all listing groups where the parent ad group // criterion is NULL (and hence the root node in the tree) for a given ad group ID. SearchGoogleAdsRequest request = new SearchGoogleAdsRequest() { CustomerId = customerId.ToString(), Query = searchQuery }; // Issues the search request. GoogleAdsRow googleAdsRow = googleAdsService.Search(request).FirstOrDefault(); if (googleAdsRow == null) { return; } AdGroupCriterion adGroupCriterion = googleAdsRow.AdGroupCriterion; Console.WriteLine("Found ad group criterion with the resource name: '{0}'.", adGroupCriterion.ResourceName); AdGroupCriterionOperation operation = new AdGroupCriterionOperation() { Remove = adGroupCriterion.ResourceName }; MutateAdGroupCriteriaResponse response = adGroupCriterionService.MutateAdGroupCriteria( customerId.ToString(), new AdGroupCriterionOperation[] { operation }); Console.WriteLine($"Removed {response.Results.Count}."); } /// <summary> /// Creates a new criterion containing a biddable unit listing group node. /// </summary> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="parentAdGroupCriterionResourceName">The resource name of the parent of /// this criterion.</param> /// <param name="listingDimensionInfo">The ListingDimensionInfo to be set for this listing /// group.</param> /// <param name="cpcBidMicros">The CPC bid for items in this listing group. This value /// should be specified in micros.</param> /// <returns>The ad group criterion object that contains the biddable unit listing group /// node.</returns> private AdGroupCriterion CreateListingGroupUnitBiddable(long customerId, long adGroupId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo, long cpcBidMicros) { String adGroupResourceName = ResourceNames.AdGroup(customerId, adGroupId); AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { // The resource name the ad group the listing group node will be attached to unit. // Note: Listing group units do not require temporary IDs if ad group resource name // and parentAdGroupCriterionResourceName are specified. To use temporary IDs for // unit criteria, use ResourceName property. AdGroup = adGroupResourceName, Status = AdGroupCriterionStatus.Enabled, ListingGroup = new ListingGroupInfo() { // Set the type as a UNIT, which will allow the group to be biddable Type = ListingGroupType.Unit, // Set the ad group criterion resource name for the parent listing group. // This can include a criterion ID if the parent criterion is not yet created. // Use StringValue to convert from a String to a compatible argument type. ParentAdGroupCriterion = parentAdGroupCriterionResourceName, // Case values contain the listing dimension used for the node. CaseValue = listingDimensionInfo }, // Set the bid for this listing group unit. // This will be used as the CPC bid for items that are included in this // listing group CpcBidMicros = cpcBidMicros }; return adGroupCriterion; } /// <summary> /// Creates a new criterion containing a subdivision listing group node. /// </summary> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="adGroupCriterionId">The ID of the criterion. This value will used to /// construct the resource name. This can be a negative number if the criterion is yet to /// be created.</param> /// <param name="parentAdGroupCriterionResourceName">The resource name of the parent of /// this criterion.</param> /// <param name="listingDimensionInfo">The ListingDimensionInfo to be set for this listing /// group.</param> /// <returns>The ad group criterion object that contains the subdivision listing group /// node.</returns> private AdGroupCriterion CreateListingGroupSubdivision(long customerId, long adGroupId, long adGroupCriterionId, String parentAdGroupCriterionResourceName, ListingDimensionInfo listingDimensionInfo) { String adGroupCriterionResourceName = ResourceNames.AdGroupCriterion( customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { // The resource name the criterion will be created with. This will define the // ID for the ad group criterion. ResourceName = adGroupCriterionResourceName, Status = AdGroupCriterionStatus.Enabled, ListingGroup = new ListingGroupInfo() { Type = ListingGroupType.Subdivision, // Set the ad group criterion resource name for the parent listing group. // This can include a criterion ID if the parent criterion is not yet created. // Use StringValue to convert from a String to a compatible argument type. ParentAdGroupCriterion = parentAdGroupCriterionResourceName, // Case values contain the listing dimension used for the node. CaseValue = listingDimensionInfo } }; return adGroupCriterion; } /// <summary> /// Creates a new criterion containing a root subdivision listing group node. /// </summary> /// <param name="customerId">The client customer ID.</param> /// <param name="adGroupId">The ID of the ad group.</param> /// <param name="adGroupCriterionId">The ID of the criterion. This value will used to /// construct the resource name. This can be a negative number if the criterion is yet /// to be created.</param> /// <returns>The ad group criterion object that contains the listing group root node. /// </returns> private AdGroupCriterion CreateListingGroupSubdivisionRoot(long customerId, long adGroupId, long adGroupCriterionId) { String adGroupCriterionResourceName = ResourceNames.AdGroupCriterion(customerId, adGroupId, adGroupCriterionId); AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { // The resource name the criterion will be created with. This will define the ID // for the ad group criterion. ResourceName = adGroupCriterionResourceName, Status = AdGroupCriterionStatus.Enabled, ListingGroup = new ListingGroupInfo() { // Set the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. Type = ListingGroupType.Subdivision } }; return adGroupCriterion; } } }
PHP
<?php /** * Copyright 2018 Google LLC * * Licensed under the Apache License, Version 2.0 (the "License"); * you may not use this file except in compliance with the License. * You may obtain a copy of the License at * * https://www.apache.org/licenses/LICENSE-2.0 * * Unless required by applicable law or agreed to in writing, software * distributed under the License is distributed on an "AS IS" BASIS, * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. * See the License for the specific language governing permissions and * limitations under the License. */ namespace Google\Ads\GoogleAds\Examples\ShoppingAds; require __DIR__ . '/../../vendor/autoload.php'; use GetOpt\GetOpt; use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames; use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClient; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClientBuilder; use Google\Ads\GoogleAds\Lib\V18\GoogleAdsException; use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder; use Google\Ads\GoogleAds\Util\V18\ResourceNames; use Google\Ads\GoogleAds\V18\Common\ProductBrandInfo; use Google\Ads\GoogleAds\V18\Common\ListingDimensionInfo; use Google\Ads\GoogleAds\V18\Common\ListingGroupInfo; use Google\Ads\GoogleAds\V18\Common\ProductConditionInfo; use Google\Ads\GoogleAds\V18\Enums\AdGroupCriterionStatusEnum\AdGroupCriterionStatus; use Google\Ads\GoogleAds\V18\Enums\ListingGroupTypeEnum\ListingGroupType; use Google\Ads\GoogleAds\V18\Enums\ProductConditionEnum\ProductCondition; use Google\Ads\GoogleAds\V18\Errors\GoogleAdsError; use Google\Ads\GoogleAds\V18\Resources\AdGroupCriterion; use Google\Ads\GoogleAds\V18\Services\AdGroupCriterionOperation; use Google\Ads\GoogleAds\V18\Services\GoogleAdsRow; use Google\Ads\GoogleAds\V18\Services\MutateAdGroupCriteriaRequest; use Google\Ads\GoogleAds\V18\Services\SearchGoogleAdsRequest; use Google\ApiCore\ApiException; /** * This example shows how to add a shopping listing group tree to a shopping ad group. The example * will optionally clear an existing listing group tree and rebuild it to include the following tree * structure: * * <pre> * ProductCanonicalCondition NEW $0.20 * ProductCanonicalCondition USED $0.10 * ProductCanonicalCondition null (everything else) * ProductBrand CoolBrand $0.90 * ProductBrand CheapBrand $0.01 * ProductBrand null (everything else) $0.50 * </pre> */ class AddShoppingProductListingGroupTree { private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE'; private const AD_GROUP_ID = 'INSERT_AD_GROUP_ID_HERE'; private const REPLACE_EXISTING_TREE = 'INSERT_BOOLEAN_TRUE_OR_FALSE_HERE'; public static function main() { // Either pass the required parameters for this example on the command line, or insert them // into the constants above. $options = (new ArgumentParser())->parseCommandArguments([ ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT, ArgumentNames::AD_GROUP_ID => GetOpt::REQUIRED_ARGUMENT, ArgumentNames::REPLACE_EXISTING_TREE => GetOpt::REQUIRED_ARGUMENT ]); // Generate a refreshable OAuth2 credential for authentication. $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build(); // Construct a Google Ads client configured from a properties file and the // OAuth2 credentials above. $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile() ->withOAuth2Credential($oAuth2Credential) ->build(); try { self::runExample( $googleAdsClient, $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID, $options[ArgumentNames::AD_GROUP_ID] ?: self::AD_GROUP_ID, $options[ArgumentNames::REPLACE_EXISTING_TREE] ?: self::REPLACE_EXISTING_TREE ); } catch (GoogleAdsException $googleAdsException) { printf( "Request with ID '%s' has failed.%sGoogle Ads failure details:%s", $googleAdsException->getRequestId(), PHP_EOL, PHP_EOL ); foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) { /** @var GoogleAdsError $error */ printf( "\t%s: %s%s", $error->getErrorCode()->getErrorCode(), $error->getMessage(), PHP_EOL ); } exit(1); } catch (ApiException $apiException) { printf( "ApiException was thrown with message '%s'.%s", $apiException->getMessage(), PHP_EOL ); exit(1); } } /** * Runs the example. * * @param GoogleAdsClient $googleAdsClient the Google Ads API client * @param int $customerId the customer ID * @param int $adGroupId the ad group ID * @param bool $replaceExistingTree true if it should replace the existing listing group * tree on the ad group, if it already exists. The example will throw a * 'LISTING_GROUP_ALREADY_EXISTS' error if listing group tree already exists and this option * is not set to true */ public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, bool $replaceExistingTree ) { // 1) Optional: Remove the existing listing group tree, if it already exists on the ad // group. if ($replaceExistingTree === 'true') { self::removeListingGroupTree($googleAdsClient, $customerId, $adGroupId); } // Create a list of ad group criteria to add. $operations = []; // 2) Construct the listing group tree "root" node. // Subdivision node: (Root node) $adGroupCriterionRoot = self::createListingGroupSubdivision($customerId, $adGroupId); // Get the resource name that will be used for the root node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameRoot = $adGroupCriterionRoot->getResourceName(); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionRoot]); // 3) Construct the listing group unit nodes for NEW, USED and other. // Biddable Unit node: (Condition NEW node) // * Product Condition: NEW // * CPC bid: $0.20 $adGroupCriterionConditionNew = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::PBNEW] ) ]), 200000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionNew]); // Biddable Unit node: (Condition USED node) // * Product Condition: USED // * CPC bid: $0.10 $adGroupCriterionConditionUsed = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ 'product_condition' => new ProductConditionInfo( ['condition' => ProductCondition::USED] ) ]), 100000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionUsed]); // Sub-division node: (Condition "other" node) // * Product Condition: (not specified) $adGroupCriterionConditionOther = self::createListingGroupSubdivision( $customerId, $adGroupId, $adGroupCriterionResourceNameRoot, new ListingDimensionInfo([ // All sibling nodes must have the same dimension type, even if they don't contain a // bid. 'product_condition' => new ProductConditionInfo() ]) ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionConditionOther]); // Get the resource name that will be used for the condition other node. // This resource has not been created yet and will include the temporary ID as part of the // criterion ID. $adGroupCriterionResourceNameConditionOther = $adGroupCriterionConditionOther->getResourceName(); // 4) Construct the listing group unit nodes for CoolBrand, CheapBrand and other. // Biddable Unit node: (Brand CoolBrand node) // * Brand: CoolBrand // * CPC bid: $0.90 $adGroupCriterionBrandCoolBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CoolBrand']) ]), 900000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCoolBrand]); // Biddable Unit node: (Brand CheapBrand node) // * Brand: CheapBrand // * CPC bid: $0.01 $adGroupCriterionBrandCheapBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo(['value' => 'CheapBrand']) ]), 10000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandCheapBrand]); // Biddable Unit node: (Brand other node) // * CPC bid: $0.05 $adGroupCriterionBrandOtherBrand = self::createListingGroupUnitBiddable( $customerId, $adGroupId, $adGroupCriterionResourceNameConditionOther, new ListingDimensionInfo([ 'product_brand' => new ProductBrandInfo() ]), 50000 ); $operations[] = new AdGroupCriterionOperation(['create' => $adGroupCriterionBrandOtherBrand]); // Issues a mutate request. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $operations) ); printf( 'Added %d ad group criteria for listing group tree with the following resource ' . 'names:%s', $response->getResults()->count(), PHP_EOL ); foreach ($response->getResults() as $addedAdGroupCriterion) { /** @var AdGroupCriterion $addedAdGroupCriterion */ print $addedAdGroupCriterion->getResourceName() . PHP_EOL; } } /** * Removes all the ad group criteria that define the existing listing group tree for an ad * group. * * @param GoogleAdsClient $googleAdsClient the Google Ads API client * @param int $customerId the customer ID * @param int $adGroupId the ID of ad group that the existing listing group tree will be * removed from */ private static function removeListingGroupTree( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId ) { $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves a listing group tree. $query = 'SELECT ad_group_criterion.resource_name ' . 'FROM ad_group_criterion ' . 'WHERE ad_group_criterion.type = LISTING_GROUP ' . 'AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL ' . 'AND ad_group.id = ' . $adGroupId; // Issues a search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $operations = []; // Iterates over all rows in all pages and prints the requested field values for // the listing group tree in each row. foreach ($response->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $adGroupCriterion = $googleAdsRow->getAdGroupCriterion(); printf( "Found an ad group criterion with the resource name: '%s'.%s", $adGroupCriterion->getResourceName(), PHP_EOL ); // Creates an ad group criterion operation. $adGroupCriterionOperation = new AdGroupCriterionOperation(); $adGroupCriterionOperation->setRemove($adGroupCriterion->getResourceName()); $operations[] = $adGroupCriterionOperation; } if (count($operations) > 0) { // Issues a mutate request. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $operations) ); printf("Removed %d ad group criteria.%s", $response->getResults()->count(), PHP_EOL); } } /** * Creates a new criterion containing a subdivision listing group node. If the parent ad group * criterion resource name is not specified, this method creates a root node. * * @param int $customerId the customer ID * @param int $adGroupId the ad group ID * @param string|null $parentAdGroupCriterionResourceName the resource name of the parent of * this criterion. If null, this method will create a root of the tree * @param ListingDimensionInfo|null $listingDimensionInfo the listing dimension info to be set * for this listing group. This is required for non-root subdivisions * @return AdGroupCriterion the ad group criterion that contains the listing group root node */ private static function createListingGroupSubdivision( int $customerId, int $adGroupId, string $parentAdGroupCriterionResourceName = null, ListingDimensionInfo $listingDimensionInfo = null ) { static $tempId = 0; $listingGroupInfo = new ListingGroupInfo([ // Set the type as a SUBDIVISION, which will allow the node to be the parent of // another sub-tree. 'type' => ListingGroupType::SUBDIVISION ]); // If $parentAdGroupCriterionResourceName and $listingDimensionInfo are not null, create // a non-root division by setting its parent and case value. if (!is_null($parentAdGroupCriterionResourceName) && !is_null($listingDimensionInfo)) { // Set the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. $listingGroupInfo->setParentAdGroupCriterion($parentAdGroupCriterionResourceName); // Case values contain the listing dimension used for the node. $listingGroupInfo->setCaseValue($listingDimensionInfo); } $adGroupCriterion = new AdGroupCriterion([ // The resource name the criterion will be created with. This will define the ID for the // ad group criterion. 'resource_name' => ResourceNames::forAdGroupCriterion( $customerId, $adGroupId, // Specify a decreasing negative number as a temporary ad group criterion ID. The // ad group criterion will get the real ID when created on the server. --$tempId ), 'status' => AdGroupCriterionStatus::ENABLED, 'listing_group' => $listingGroupInfo ]); return $adGroupCriterion; } /** * Creates a new criterion containing a biddable unit listing group node. * * @param int $customerId the customer ID * @param int $adGroupId the ad group ID * @param string $parentAdGroupCriterionResourceName the resource name of the parent of this * criterion * @param ListingDimensionInfo $listingDimensionInfo the listing dimension info to be set for * this listing group * @param int $cpcBidMicros the CPC bid for items in this listing group. This value should be * specified * @return AdGroupCriterion the ad group criterion that contains the biddable unit listing * group node */ private static function createListingGroupUnitBiddable( int $customerId, int $adGroupId, string $parentAdGroupCriterionResourceName, ListingDimensionInfo $listingDimensionInfo, int $cpcBidMicros ) { // Note: There are two approaches for creating new unit nodes: // (1) Set the ad group resource name on the criterion (no temporary ID required). // (2) Use a temporary ID to construct the criterion resource name and set it using // setResourceName. // In both cases you must set the parentAdGroupCriterionResourceName on the listing // group for non-root nodes. // This example demonstrates method (1). $adGroupCriterion = new AdGroupCriterion([ // The ad group the listing group will be attached to. 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'status' => AdGroupCriterionStatus::ENABLED, 'listing_group' => new ListingGroupInfo([ // Set the type as a UNIT, which will allow the group to be biddable. 'type' => ListingGroupType::UNIT, // Set the ad group criterion resource name for the parent listing group. // This can include a temporary ID if the parent criterion is not yet created. 'parent_ad_group_criterion' => $parentAdGroupCriterionResourceName, // Case values contain the listing dimension used for the node. 'case_value' => $listingDimensionInfo ]), // Set the bid for this listing group unit. // This will be used as the CPC bid for items that are included in this listing group. 'cpc_bid_micros' => $cpcBidMicros ]); return $adGroupCriterion; } } AddShoppingProductListingGroupTree::main();
Python
#!/usr/bin/env python # Copyright 2020 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. """Adds a shopping listing group tree to a shopping ad group. The example will clear an existing listing group tree and rebuild it include the following tree structure: ProductCanonicalCondition NEW $0.20 ProductCanonicalCondition USED $0.10 ProductCanonicalCondition null (everything else) ProductBrand CoolBrand $0.90 ProductBrand CheapBrand $0.01 ProductBrand null (everything else) $0.50 """ import argparse import sys from google.ads.googleads.client import GoogleAdsClient from google.ads.googleads.errors import GoogleAdsException last_criterion_id = 0 def next_id(): """Returns a decreasing negative number for temporary ad group criteria IDs. The ad group criteria will get real IDs when created on the server. Returns -1, -2, -3, etc. on subsequent calls. Returns: The string representation of a negative integer. """ global last_criterion_id last_criterion_id -= 1 return str(last_criterion_id) def main(client, customer_id, ad_group_id, replace_existing_tree): """Adds a shopping listing group tree to a shopping ad group. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. replace_existing_tree: Boolean, whether to replace the existing listing group tree on the ad group. Defaults to false. """ # Get the AdGroupCriterionService client. ad_group_criterion_service = client.get_service("AdGroupCriterionService") # Optional: Remove the existing listing group tree, if it already exists # on the ad group. The example will throw a LISTING_GROUP_ALREADY_EXISTS # error if a listing group tree already exists and this option is not # set to true. if replace_existing_tree: remove_listing_group_tree(client, customer_id, ad_group_id) # Create a list of ad group criteria operations. operations = [] # Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root_operation = create_listing_group_subdivision( client, customer_id, ad_group_id ) # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_root_resource_name = ( ad_group_criterion_root_operation.create.resource_name ) operations.append(ad_group_criterion_root_operation) # Construct the listing group unit nodes for NEW, USED, and other. product_condition_enum = client.enums.ProductConditionEnum condition_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 condition_dimension_info.product_condition.condition = ( product_condition_enum.NEW ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 200_000, ) ) # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 condition_dimension_info.product_condition.condition = ( product_condition_enum.USED ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, 100_000, ) ) # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) # Note that all sibling nodes must have the same dimension type, even if # they don't contain a bid. client.copy_from( condition_dimension_info.product_condition, client.get_type("ProductConditionInfo"), ) ad_group_criterion_other_operation = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, condition_dimension_info, ) # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary # ID as part of the criterion ID. ad_group_criterion_other_resource_name = ( ad_group_criterion_other_operation.create.resource_name ) operations.append(ad_group_criterion_other_operation) # Build the listing group nodes for CoolBrand, CheapBrand, and other. brand_dimension_info = client.get_type("ListingDimensionInfo") # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 brand_dimension_info.product_brand.value = "CoolBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 900_000, ) ) # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 brand_dimension_info.product_brand.value = "CheapBrand" operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 10_000, ) ) # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 client.copy_from( brand_dimension_info.product_brand, client.get_type("ProductBrandInfo"), ) operations.append( create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_other_resource_name, brand_dimension_info, 50_000, ) ) # Add the ad group criteria. mutate_ad_group_criteria_response = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=operations ) ) # Print the results of the successful mutates. print( "Added ad group criteria for the listing group tree with the " "following resource names:" ) for result in mutate_ad_group_criteria_response.results: print(f"\t{result.resource_name}") print(f"{len(mutate_ad_group_criteria_response.results)} criteria added.") def remove_listing_group_tree(client, customer_id, ad_group_id): """Removes ad group criteria for an ad group's existing listing group tree. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID from which to remove the listing group tree. """ # Get the GoogleAdsService client. googleads_service = client.get_service("GoogleAdsService") print("Removing existing listing group tree...") # Create a search Google Ads request that will retrieve all listing groups # where the parent ad group criterion is NULL (and hence the root node in # the tree) for a given ad group id. query = f""" SELECT ad_group_criterion.resource_name FROM ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL AND ad_group.id = {ad_group_id}""" results = googleads_service.search(customer_id=customer_id, query=query) ad_group_criterion_operations = [] # Iterate over all rows to find the ad group criteria to remove. for row in results: criterion = row.ad_group_criterion print( "Found an ad group criterion with resource name: " f"'{criterion.resource_name}'." ) ad_group_criterion_operation = client.get_type( "AdGroupCriterionOperation" ) ad_group_criterion_operation.remove = criterion.resource_name ad_group_criterion_operations.append(ad_group_criterion_operation) if ad_group_criterion_operations: # Remove the ad group criteria that define the listing group tree. ad_group_criterion_service = client.get_service( "AdGroupCriterionService" ) response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=ad_group_criterion_operations ) print(f"Removed {len(response.results)} ad group criteria.") def create_listing_group_subdivision( client, customer_id, ad_group_id, parent_ad_group_criterion_resource_name=None, listing_dimension_info=None, ): """Creates a new criterion containing a subdivision listing group node. If the parent ad group criterion resource name or listing dimension info are not specified, this method creates a root node. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. parent_ad_group_criterion_resource_name: The string resource name of the parent node to which this listing will be attached. listing_dimension_info: A ListingDimensionInfo object containing details for this listing. Returns: An AdGroupCriterionOperation containing a populated ad group criterion. """ # Create an ad group criterion operation and populate the criterion. operation = client.get_type("AdGroupCriterionOperation") ad_group_criterion = operation.create # The resource name the criterion will be created with. This will define # the ID for the ad group criterion. ad_group_criterion.resource_name = client.get_service( "AdGroupCriterionService" ).ad_group_criterion_path(customer_id, ad_group_id, next_id()) ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED listing_group_info = ad_group_criterion.listing_group # Set the type as a SUBDIVISION, which will allow the node to be the # parent of another sub-tree. listing_group_info.type_ = client.enums.ListingGroupTypeEnum.SUBDIVISION # If parent_ad_group_criterion_resource_name and listing_dimension_info # are not null, create a non-root division by setting its parent and case # value. if ( parent_ad_group_criterion_resource_name and listing_dimension_info != None ): # Set the ad group criterion resource name for the parent listing group. # This can include a temporary ID if the parent criterion is not yet # created. listing_group_info.parent_ad_group_criterion = ( parent_ad_group_criterion_resource_name ) # Case values contain the listing dimension used for the node. client.copy_from(listing_group_info.case_value, listing_dimension_info) return operation def create_listing_group_unit_biddable( client, customer_id, ad_group_id, parent_ad_group_criterion_resource_name, listing_dimension_info, cpc_bid_micros=None, ): """Creates a new criterion containing a biddable unit listing group node. Args: client: An initialized Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the node will be added. parent_ad_group_criterion_resource_name: The string resource name of the parent node to which this listing will be attached. listing_dimension_info: A ListingDimensionInfo object containing details for this listing. cpc_bid_micros: The cost-per-click bid for this listing in micros. Returns: An AdGroupCriterionOperation with a populated create field. """ # Note: There are two approaches for creating new unit nodes: # (1) Set the ad group resource name on the criterion (no temporary ID # required). # (2) Use a temporary ID to construct the criterion resource name and set # it to the 'resourceName' attribute. # In both cases you must set the parent ad group criterion's resource name # on the listing group for non-root nodes. # This example demonstrates method (1). operation = client.get_type("AdGroupCriterionOperation") criterion = operation.create criterion.ad_group = client.get_service("AdGroupService").ad_group_path( customer_id, ad_group_id ) criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED # Set the bid for this listing group unit. # This will be used as the CPC bid for items that are included in this # listing group. if cpc_bid_micros: criterion.cpc_bid_micros = cpc_bid_micros listing_group = criterion.listing_group # Set the type as a UNIT, which will allow the group to be biddable. listing_group.type_ = client.enums.ListingGroupTypeEnum.UNIT # Set the ad group criterion resource name for the parent listing group. # This can have a temporary ID if the parent criterion is not yet created. listing_group.parent_ad_group_criterion = ( parent_ad_group_criterion_resource_name ) # Case values contain the listing dimension used for the node. if listing_dimension_info != None: client.copy_from(listing_group.case_value, listing_dimension_info) return operation if __name__ == "__main__": parser = argparse.ArgumentParser( description="Add shopping product listing group tree to a shopping ad " "group." ) # The following argument(s) should be provided to run the example. parser.add_argument( "-c", "--customer_id", type=str, required=True, help="The Google Ads customer ID.", ) parser.add_argument( "-a", "--ad_group_id", type=str, required=True, help="The ID of the ad group that will receive the listing group tree.", ) parser.add_argument( "-r", "--replace_existing_tree", action="store_true", required=False, default=False, help="Optional, whether to replace the existing listing group tree on " "the ad group if one already exists. Defaults to false.", ) args = parser.parse_args() # GoogleAdsClient will read the google-ads.yaml configuration file in the # home directory if none is specified. googleads_client = GoogleAdsClient.load_from_storage(version="v18") try: main( googleads_client, args.customer_id, args.ad_group_id, args.replace_existing_tree, ) except GoogleAdsException as ex: print( f"Request with ID '{ex.request_id}' failed with status " f"'{ex.error.code().name}' and includes the following errors:" ) for error in ex.failure.errors: print(f"\tError with message '{error.message}'.") if error.location: for field_path_element in error.location.field_path_elements: print(f"\t\tOn field: {field_path_element.field_name}") sys.exit(1)
Ruby
#!/usr/bin/env ruby # Encoding: utf-8 # # Copyright 2019 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example shows how to add a shopping listing group tree to a shopping ad # group. The example will optionally clear an existing listing group tree and # rebuild it to include the following tree structure: # # ProductCanonicalCondition NEW $0.20 # ProductCanonicalCondition USED $0.10 # ProductCanonicalCondition null (everything else) # ProductBrand CoolBrand $0.90 # ProductBrand CheapBrand $0.01 # ProductBrand null (everything else) $0.50 require 'optparse' require 'google/ads/google_ads' require 'date' def add_shopping_product_listing_group_tree( customer_id, ad_group_id, should_replace_existing_tree ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if should_replace_existing_tree remove_listing_group_tree(client, customer_id, ad_group_id) end # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) ad_group_criterion_root = create_listing_group_subdivision( client, customer_id, ad_group_id, ) # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. ad_group_criterion_root_resource_name = ad_group_criterion_root.resource_name operations = [client.operation.create_resource.ad_group_criterion(ad_group_criterion_root)] # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :NEW end end ad_group_criterion_condition_new = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 200_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_new ) operations << operation # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info do |pci| pci.condition = :USED end end ad_group_criterion_condition_used = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, 100_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_used ) operations << operation # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_condition = client.resource.product_condition_info end ad_group_criterion_condition_other = create_listing_group_subdivision( client, customer_id, ad_group_id, ad_group_criterion_root_resource_name, listing_dimension_info, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_condition_other ) operations << operation ad_group_criterion_condition_other_resource_name = ad_group_criterion_condition_other.resource_name # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CoolBrand" end end ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 900_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cool_brand ) operations << operation # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info do |pbi| pbi.value = "CheapBrand" end end ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 10_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_cheap_brand ) operations << operation # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 listing_dimension_info = client.resource.listing_dimension_info do |ldi| ldi.product_brand = client.resource.product_brand_info end ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( client, customer_id, ad_group_id, ad_group_criterion_condition_other_resource_name, listing_dimension_info, 50_000, ) operation = client.operation.create_resource.ad_group_criterion( ad_group_criterion_brand_other_brand ) operations << operation # Issue the mutate request. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) total_count = 0 response.results.each do |added_criterion| puts "Added ad group criterion with name: #{added_criterion.resource_name}" total_count += 1 end puts "#{total_count} criteria added in total." end def remove_listing_group_tree(client, customer_id, ad_group_id) ga_service = client.service.google_ads query = <<~QUERY SELECT ad_group_criterion.resource_name FROM ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL AND ad_group.id = #{ad_group_id} QUERY response = ga_service.search(customer_id: customer_id, query: query) operations = response.map do |row| criterion = row.ad_group_criterion puts "Found an ad group criterion with resource name: #{criterion.resource_name}" client.operation.remove_resource.ad_group_criterion(criterion.resource_name) end if operations.any? response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.count} ad group criteria." end end # Specify a decreasing negative number for temporary ad group criteria IDs. The # ad group criteria will get real IDs when created on the server. # Returns -1, -2, -3, etc. on subsequent calls. def next_id @id ||= 0 @id -= 1 end def create_listing_group_subdivision( client, customer_id, ad_group_id, parent_ad_group_criterion_name = nil, listing_dimension_info = nil ) client.resource.ad_group_criterion do |criterion| criterion.resource_name = client.path.ad_group_criterion( customer_id, ad_group_id, next_id, ) criterion.status = :ENABLED criterion.listing_group = client.resource.listing_group_info do |listing_group_info| listing_group_info.type = :SUBDIVISION if parent_ad_group_criterion_name && listing_dimension_info listing_group_info.parent_ad_group_criterion = parent_ad_group_criterion_name listing_group_info.case_value = listing_dimension_info end end end end def create_listing_group_unit_biddable(client, customer_id, ad_group_id, parent_ad_group_criterion_name, listing_dimension_info, cpc_bid_micros) # Note: There are two approaches for creating new unit nodes: # (1) Set the ad group resource name on the criterion (no temporary ID # required). # (2) Use a temporary ID to construct the criterion resource name and set it # using the client.path utility. # In both cases you must set the parent ad group criterion's resource name on # the listing group for non-root nodes. # This example demonstrates method (1). client.resource.ad_group_criterion do |criterion| criterion.ad_group = client.path.ad_group(customer_id, ad_group_id) criterion.status = :ENABLED criterion.cpc_bid_micros = cpc_bid_micros criterion.listing_group = client.resource.listing_group_info do |listing_group| # The type UNIT allows the group to be biddable. listing_group.type = :UNIT listing_group.parent_ad_group_criterion = parent_ad_group_criterion_name listing_group.case_value = listing_dimension_info end end end if __FILE__ == $0 options = {} # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE' options[:ad_group_id] = 'INSERT_AD_GROUP_ID_HERE' # Specifying any value for this field on the command line will override this # to true. options[:should_replace_existing_tree] = false OptionParser.new do |opts| opts.banner = sprintf("Usage: #{File.basename(__FILE__)} [options]") opts.separator '' opts.separator 'Options:' opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v| options[:customer_id] = v end opts.on('-A', '--ad-group-id AD-GROUP-ID', String, 'Ad Group ID') do |v| options[:ad_group_id] = v end opts.on('-r', '--replace-existing-tree REPLACE-EXISTING-TREE', TrueClass, 'Create Default Listing Group') do |v| options[:should_replace_existing_tree] = v end opts.separator '' opts.separator 'Help:' opts.on_tail('-h', '--help', 'Show this message') do puts opts exit end end.parse! begin add_shopping_product_listing_group_tree( options.fetch(:customer_id).tr("-", ""), options.fetch(:ad_group_id), options.fetch(:should_replace_existing_tree), ) rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e e.failure.errors.each do |error| STDERR.printf("Error with message: %s\n", error.message) if error.location error.location.field_path_elements.each do |field_path_element| STDERR.printf("\tOn field: %s\n", field_path_element.field_name) end end error.error_code.to_h.each do |k, v| next if v == :UNSPECIFIED STDERR.printf("\tType: %s\n\tCode: %s\n", k, v) end end raise end end
Perl
#!/usr/bin/perl -w # # Copyright 2019, Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # http://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example shows how to add a shopping listing group tree to a shopping ad # group. The example will optionally clear an existing listing group tree and # rebuild it to include the following tree structure: # # ProductCanonicalCondition NEW $0.20 # ProductCanonicalCondition USED $0.10 # ProductCanonicalCondition null (everything else) # ProductBrand CoolBrand $0.90 # ProductBrand CheapBrand $0.01 # ProductBrand null (everything else) $0.50 use strict; use warnings; use utf8; use FindBin qw($Bin); use lib "$Bin/../../lib"; use Google::Ads::GoogleAds::Client; use Google::Ads::GoogleAds::Utils::GoogleAdsHelper; use Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator; use Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion; use Google::Ads::GoogleAds::V18::Common::ListingGroupInfo; use Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo; use Google::Ads::GoogleAds::V18::Common::ProductConditionInfo; use Google::Ads::GoogleAds::V18::Common::ProductBrandInfo; use Google::Ads::GoogleAds::V18::Enums::ListingGroupTypeEnum qw(SUBDIVISION UNIT); use Google::Ads::GoogleAds::V18::Enums::AdGroupCriterionStatusEnum qw(ENABLED); use Google::Ads::GoogleAds::V18::Enums::ProductConditionEnum qw(NEW USED); use Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation; use Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsRequest; use Google::Ads::GoogleAds::V18::Utils::ResourceNames; use Getopt::Long qw(:config auto_help); use Pod::Usage; use Cwd qw(abs_path); use Data::Uniqid qw(uniqid); # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. my $customer_id = "INSERT_CUSTOMER_ID_HERE"; my $ad_group_id = "INSERT_AD_GROUP_ID_HERE"; my $replace_existing_tree = undef; sub add_shopping_product_listing_group_tree { my ($api_client, $customer_id, $ad_group_id, $replace_existing_tree) = @_; # 1) Optional: Remove the existing listing group tree, if it already exists # on the ad group. if ($replace_existing_tree) { remove_listing_group_tree($api_client, $customer_id, $ad_group_id); } # Create a list of ad group criteria operations to add. my $operations = []; # 2) Construct the listing group tree "root" node. # Subdivision node: (Root node) my $ad_group_criterion_root = create_listing_group_subdivision($customer_id, $ad_group_id); # Get the resource name that will be used for the root node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_root_resource_name = $ad_group_criterion_root->{resourceName}; push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_root }); # 3) Construct the listing group unit nodes for NEW, USED, and other. # Biddable Unit node: (Condition NEW node) # * Product Condition: NEW # * CPC bid: $0.20 my $ad_group_criterion_condition_new = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new({ condition => NEW })} ), 200000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_new }); # Biddable Unit node: (Condition USED node) # * Product Condition: USED # * CPC bid: $0.10 my $ad_group_criterion_condition_used = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new({ condition => USED })} ), 100000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_used }); # Sub-division node: (Condition "other" node) # * Product Condition: (not specified) my $ad_group_criterion_condition_other = create_listing_group_subdivision( $customer_id, $ad_group_id, $ad_group_criterion_root_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ # All sibling nodes must have the same dimension type, even if they # don't contain a bid. productCondition => Google::Ads::GoogleAds::V18::Common::ProductConditionInfo->new()})); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_condition_other }); # Get the resource name that will be used for the condition other node. # This resource has not been created yet and will include the temporary ID as # part of the criterion ID. my $ad_group_criterion_condition_other_resource_name = $ad_group_criterion_condition_other->{resourceName}; # 4) Construct the listing group unit nodes for CoolBrand, CheapBrand, and # other. # Biddable Unit node: (Brand CoolBrand node) # * Brand: CoolBrand # * CPC bid: $0.90 my $ad_group_criterion_brand_cool_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new( {value => "CoolBrand"})} ), 900000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cool_brand }); # Biddable Unit node: (Brand CheapBrand node) # * Brand: CheapBrand # * CPC bid: $0.01 my $ad_group_criterion_brand_cheap_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new( {value => "CheapBrand"})} ), 10000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_cheap_brand }); # Biddable Unit node: (Brand other node) # * CPC bid: $0.05 my $ad_group_criterion_brand_other_brand = create_listing_group_unit_biddable( $customer_id, $ad_group_id, $ad_group_criterion_condition_other_resource_name, Google::Ads::GoogleAds::V18::Common::ListingDimensionInfo->new({ productBrand => Google::Ads::GoogleAds::V18::Common::ProductBrandInfo->new()} ), 50000 ); push @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion_brand_other_brand }); # Add the ad group criterion. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Added %d ad group criteria for listing group tree with the " . "following resource names:\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { print $result->{resourceName}, "\n"; } return 1; } # Removes all the ad group criteria that define the existing listing group # tree for an ad group. sub remove_listing_group_tree { my ($api_client, $customer_id, $ad_group_id) = @_; my $search_query = "SELECT ad_group_criterion.resource_name " . "FROM ad_group_criterion WHERE ad_group_criterion.type = LISTING_GROUP " . "AND ad_group_criterion.listing_group.parent_ad_group_criterion IS NULL " . "AND ad_group.id = $ad_group_id"; # Create a search Google Ads request that will retrieve all listing groups # where the parent ad group criterion is NULL (and hence the root node in # the tree) for a given ad group id. my $search_request = Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsRequest ->new({ customerId => $customer_id, query => $search_query }); # Get the GoogleAdsService. my $google_ads_service = $api_client->GoogleAdsService(); my $iterator = Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator->new({ service => $google_ads_service, request => $search_request }); my $operations = []; # Iterate over all rows in all pages to find the ad group criterion to remove. while ($iterator->has_next) { my $google_ads_row = $iterator->next; my $ad_group_criterion = $google_ads_row->{adGroupCriterion}; printf "Found an ad group criterion with the resource name: '%s'.\n", $ad_group_criterion->{resourceName}; # Create an ad group criterion operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion->{resourceName}}); push @$operations, $ad_group_criterion_operation; } if (scalar @$operations) { # Remove the ad group criterion that define the listing group tree. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; } } # Creates a new criterion containing a subdivision listing group node. If # the parent ad group criterion resource name is not specified, this method # creates a root node. sub create_listing_group_subdivision { my ($customer_id, $ad_group_id, $parent_ad_group_criterion_resource_name, $listing_dimension_info) = @_; my $listing_group_info = Google::Ads::GoogleAds::V18::Common::ListingGroupInfo->new({ # Set the type as a SUBDIVISION, which will allow the node to be the # parent of another sub-tree. 'type' => SUBDIVISION }); # If $parent_ad_group_criterion_resource_name and $listing_dimension_info # are not null, create a non-root division by setting its parent and case value. if ($parent_ad_group_criterion_resource_name and $listing_dimension_info) { # Set the ad group criterion resource name for the parent listing group. # This can include a temporary ID if the parent criterion is not yet created. $listing_group_info->{parentAdGroupCriterion} = $parent_ad_group_criterion_resource_name; # Case values contain the listing dimension used for the node. $listing_group_info->{caseValue} = $listing_dimension_info; } my $ad_group_criterion = Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion->new({ # The resource name the criterion will be created with. This will define # the ID for the ad group criterion. resourceName => Google::Ads::GoogleAds::V18::Utils::ResourceNames::ad_group_criterion( $customer_id, $ad_group_id, next_id() ), status => ENABLED, listingGroup => $listing_group_info }); return $ad_group_criterion; } # Creates a new criterion containing a biddable unit listing group node. sub create_listing_group_unit_biddable { my ($customer_id, $ad_group_id, $parent_ad_group_criterion_resource_name, $listing_dimension_info, $cpc_bid_micros) = @_; # Note: There are two approaches for creating new unit nodes: # (1) Set the ad group resource name on the criterion (no temporary ID # required). # (2) Use a temporary ID to construct the criterion resource name and set it # to the 'resourceName' attribute. # In both cases you must set the parent ad group criterion's resource name on # the listing group for non-root nodes. # This example demonstrates method (1). my $ad_group_criterion = Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V18::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), status => ENABLED, listingGroup => Google::Ads::GoogleAds::V18::Common::ListingGroupInfo->new({ # Set the type as a UNIT, which will allow the group to be biddable. type => UNIT, # Set the ad group criterion resource name for the parent listing group. # This can include a temporary ID if the parent criterion is not yet created. parentAdGroupCriterion => $parent_ad_group_criterion_resource_name, # Case values contain the listing dimension used for the node. caseValue => $listing_dimension_info } ), # Set the bid for this listing group unit. # This will be used as the CPC bid for items that are included in this # listing group. cpcBidMicros => $cpc_bid_micros }); return $ad_group_criterion; } # Specifies a decreasing negative number for temporary ad group criteria IDs. # The ad group criteria will get real IDs when created on the server. # Returns -1, -2, -3, etc. on subsequent calls. sub next_id { our $id ||= 0; $id -= 1; } # Don't run the example if the file is being included. if (abs_path($0) ne abs_path(__FILE__)) { return 1; } # Get Google Ads Client, credentials will be read from ~/googleads.properties. my $api_client = Google::Ads::GoogleAds::Client->new(); # By default examples are set to die on any server returned fault. $api_client->set_die_on_faults(1); # Parameters passed on the command line will override any parameters set in code. GetOptions( "customer_id=s" => \$customer_id, "ad_group_id=i" => \$ad_group_id, "replace_existing_tree=s" => \$replace_existing_tree ); # Print the help message if the parameters are not initialized in the code nor # in the command line. pod2usage(2) if not check_params($customer_id, $ad_group_id); # Call the example. add_shopping_product_listing_group_tree($api_client, $customer_id =~ s/-//gr, $ad_group_id, $replace_existing_tree); =pod =head1 NAME add_shopping_product_listing_group_tree =head1 DESCRIPTION This example shows how to add a shopping listing group tree to a shopping ad group. The example will optionally clear an existing listing group tree and rebuild it to include the following tree structure: ProductCanonicalCondition NEW $0.20 ProductCanonicalCondition USED $0.10 ProductCanonicalCondition null (everything else) ProductBrand CoolBrand $0.90 ProductBrand CheapBrand $0.01 ProductBrand null (everything else) $0.50 =head1 SYNOPSIS add_shopping_product_listing_group_tree.pl [options] -help Show the help message. -customer_id The Google Ads customer ID. -ad_group_id The ad group ID. -replace_existing_tree [optional] Replace the existing listing group tree on the ad group, if it already exists. =cut