Alışveriş Kampanyası Oluşturma

Alışveriş reklamlarını uygulamanın ilk adımı Alışveriş kampanyası oluşturmaktır. Alışveriş kampanyaları, kullanıcıların ürünün resmini gösteren reklamları görmesini sağlar başlık, fiyat, mağaza adı ve diğer bilgileri içerir. Alışveriş kampanyası oluştururken bütçesini, teklif stratejisini ve alışveriş ayarlarını belirlemeniz gerekir.

Alışveriş kampanyası oluşturabilmek için önce Google Ads hesabınızı bağlamanız gerekir Google Merchant Center hesabınıza hesap. Bağlantı oluşturduktan sonra özel alanlar için alışveriş ayarları.

Standart Alışveriş kampanyaları

Bu, Ürün Alışveriş kampanyalarını oluşturmak için gereklidir reklamlar. Ürün Alışveriş reklamları alan adına bir resim, başlık, fiyat ve mağazanızın veya işletmenizin adını sayesinde, sattığınız her ürün için farklı reklamlar oluşturmanıza gerek kalmadan reklam yayınlayabilirsiniz.

Standart Alışveriş kampanyası oluşturmak için uygulanacak adımlar aşağıda verilmiştir:

  1. Kampanyanın advertising_channel_type - SHOPPING.
  2. Bir ShoppingSetting oluşturun, ve kampanyayı kampanyaya ekleyin.
  3. Portföy teklifi stratejisi oluşturun veya kampanya düzeyinde teklif stratejisi belirleyin.
  4. Yeni bir kampanya bütçesi oluşturun veya mevcut bir paylaşılan bütçeyi belirleyin.

Standart Alışveriş kampanyalarında ShoppingSetting aşağıdakileri destekler alanlar:

Zorunlu

merchant_id
Reklamı yapılacak ürünleri içeren hesabın Merchant Center kimliği.
campaign_priority
Alışveriş kampanyasının önceliği. Sayısal olarak daha yüksek olan kampanyalar düşük önceliklilere göre önceliklidir. İzin verilen değerler 0 ile 2 arasında (0 ve 2 dahil) olduğunu unutmayın.

İsteğe bağlı

feed_label

Merchant Center'da tanımlandığı şekliyle feed etiketi için kullanılan bir dize. Bu alan belirli bir kaynaktan ürün seçmeniz gerektiğinde kullanılmalıdır. Merchant Center feed'i. Belirtilmezse kampanya, Merchant Center

Daha önce desteği sonlandırılmış sales_country kodunu iki harfli olarak kullandıysanız ülke kodu (XX) biçiminde değilse feed_label kullanılmalıdır. Daha fazla bilgi için feed etiketi destek makalesini inceleyebilirsiniz.

feed_label içinde ülke kodu göndermenin otomatik olarak gerçekleşmediğini unutmayın Reklamların söz konusu ülkede yayınlanmasını sağlamalıdır; önce coğrafi Konum hedefleme.

enable_local

Yerel mağazalarda satılan ürünlerin reklamlarını bu kampanya için etkinleştirme seçeneği.

Bir teklif stratejisi aşağıdaki şekillerde ayarlanabilir:

Portföy teklifi stratejisi
Paylaşılabilecek otomatik bir teklif stratejisi ve anahtar kelimeler arasında geçiş yapın. Oluşturulma: BiddingStrategyService.
Kampanya teklif stratejisi
Teklif stratejisi doğrudan kampanyada ayarlanır. Buna, otomatik teklif stratejileri ile uyumlu olanak sağlıyor.

Standart Alışveriş kampanyaları için aşağıdaki teklif stratejileri desteklenir:

Portföy teklifi stratejisi

Kampanya teklif stratejisi

Ağ ayarları

Standart Alışveriş kampanyaları 28 Şubat 2022 haftasından itibaren şurayı destekleyin: network_settings.target_content_network girin.

Değişim isteğinde standart Alışveriş kampanyasında bu alan true olarak ayarlanıyor oluşturur CANNOT_TARGET_CONTENT_NETWORK hatası.

Daha fazla bilgi için Google Ads Standardı için Ağ Ayarlarındaki Değişiklikler bölümüne bakın Alışveriş Kampanyaları.

Bu kod örneğinde, standart Alışveriş kampanyasının nasıl oluşturulacağı gösterilmektedir.

Java

private String addStandardShoppingCampaign(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String budgetResourceName,
    long merchantCenterAccountId) {

  // Configures the shopping settings.
  ShoppingSetting shoppingSetting =
      ShoppingSetting.newBuilder()
          // Sets the priority of the campaign. Higher numbers take priority over lower numbers.
          // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive.
          .setCampaignPriority(0)
          .setMerchantId(merchantCenterAccountId)
          // Enables local inventory ads for this campaign.
          .setEnableLocal(true)
          .build();

  // Create the standard shopping campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          // Configures settings related to shopping campaigns including advertising channel type
          // and shopping setting.
          .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING)
          .setShoppingSetting(shoppingSetting)
          // Recommendation: Sets the campaign to PAUSED when creating it to prevent
          // the ads from immediately serving. Set to ENABLED once you've added
          // targeting and the ads are ready to serve.
          .setStatus(CampaignStatus.PAUSED)
          // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
          // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
          // setting and behaves as if the setting was false. See this blog post for more
          // information:
          // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
          // Recommendation: Use one of the automated bidding strategies for Shopping campaigns
          // to help you optimize your advertising spend. More information can be found here:
          // https://support.google.com/google-ads/answer/6309029.
          .setManualCpc(ManualCpc.newBuilder().setEnhancedCpcEnabled(false).build())
          // Sets the budget.
          .setCampaignBudget(budgetResourceName)
          .build();

  // Creates a campaign operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Issues a mutate request to add the campaign.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), Collections.singletonList(operation));
    MutateCampaignResult result = response.getResults(0);
    System.out.printf(
        "Added a standard shopping campaign with resource name: '%s'%n",
        result.getResourceName());
    return result.getResourceName();
  }
}

      

C#

private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName, long merchantCenterAccountId)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService =
        client.GetService(Services.V17.CampaignService);

    // Configures the shopping settings.
    ShoppingSetting shoppingSetting = new ShoppingSetting()
    {
        // Sets the priority of the campaign. Higher numbers take priority over lower
        // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2,
        // inclusive.
        CampaignPriority = 0,

        MerchantId = merchantCenterAccountId,

        // Enables local inventory ads for this campaign.
        EnableLocal = true
    };

    // Create the standard shopping campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),

        // Configures settings related to shopping campaigns including advertising channel
        // type and shopping setting.
        AdvertisingChannelType = AdvertisingChannelType.Shopping,

        ShoppingSetting = shoppingSetting,

        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        Status = CampaignStatus.Paused,

        // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
        // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
        // setting and behaves as if the setting was false. See this blog post for more
        // information:
        // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
        // Recommendation: Use one of the automated bidding strategies for Shopping
        // campaigns to help you optimize your advertising spend. More information can be
        // found here: https://support.google.com/google-ads/answer/6309029
        ManualCpc = new ManualCpc()
        {
            EnhancedCpcEnabled = false
        },

        // Sets the budget.
        CampaignBudget = budgetResourceName
    };

    // Creates a campaign operation.
    CampaignOperation operation = new CampaignOperation()
    {
        Create = campaign
    };

    // Issues a mutate request to add the campaign.
    MutateCampaignsResponse response =
        campaignService.MutateCampaigns(customerId.ToString(),
            new CampaignOperation[] { operation });
    MutateCampaignResult result = response.Results[0];
    Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.",
        result.ResourceName);
    return result.ResourceName;
}
      

PHP

private static function addStandardShoppingCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $budgetResourceName,
    int $merchantCenterAccountId
) {
    // Creates a standard shopping campaign.
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
        // Configures settings related to shopping campaigns including advertising channel type
        // and shopping setting.
        'advertising_channel_type' => AdvertisingChannelType::SHOPPING,
        // Configures the shopping settings.
        'shopping_setting' => new ShoppingSetting([
            // Sets the priority of the campaign. Higher numbers take priority over lower
            // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2,
            // inclusive.
            'campaign_priority' => 0,
            'merchant_id' => $merchantCenterAccountId,
            // Enables local inventory ads for this campaign
            'enable_local' => true
        ]),
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve.
        'status' => CampaignStatus::PAUSED,
        // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
        // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
        // setting and behaves as if the setting was false. See this blog post for more
        // information:
        // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
        // Recommendation: Use one of the automated bidding strategies for Shopping campaigns
        // to help you optimize your advertising spend. More information can be found here:
        // https://support.google.com/google-ads/answer/6309029.
        'manual_cpc' => new ManualCpc(['enhanced_cpc_enabled' => false]),
        // Sets the budget.
        'campaign_budget' => $budgetResourceName
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    $response = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    /** @var Campaign $addedCampaign */
    $addedCampaign = $response->getResults()[0];
    printf(
        "Added a standard shopping campaign with resource name '%s'.%s",
        $addedCampaign->getResourceName(),
        PHP_EOL
    );

    return $addedCampaign->getResourceName();
}
      

Python

def add_standard_shopping_campaign(
    client, customer_id, budget_resource_name, merchant_center_account_id
):
    """Creates a new standard shopping campaign in the specified client account."""
    campaign_service = client.get_service("CampaignService")

    # Create standard shopping campaign.
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

    # Configures settings related to shopping campaigns including advertising
    # channel type and shopping setting.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SHOPPING
    )
    campaign.shopping_setting.merchant_id = merchant_center_account_id

    # Sets the priority of the campaign. Higher numbers take priority over lower
    # numbers. For standard shopping campaigns, allowed values are between 0 and
    # 2, inclusive.
    campaign.shopping_setting.campaign_priority = 0

    # Enables local inventory ads for this campaign.
    campaign.shopping_setting.enable_local = True

    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED

    # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for
    # standard Shopping campaigns is deprecated. If eCPC is set to true, Google
    # Ads ignores the setting and behaves as if the setting was false. See this
    # blog post for more information:
    # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
    # Recommendation: Use one of the automated bidding strategies for Shopping
    # campaigns to help you optimize your advertising spend. More information
    # can be found here: https://support.google.com/google-ads/answer/6309029
    campaign.manual_cpc.enhanced_cpc_enabled = False

    # Sets the budget.
    campaign.campaign_budget = budget_resource_name

    # Add the campaign.
    campaign_response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )

    campaign_resource_name = campaign_response.results[0].resource_name

    print(
        "Added a standard shopping campaign with resource name "
        f"'{campaign_resource_name}'."
    )

    return campaign_resource_name
      

Ruby

def add_standard_shopping_campaign(
    client, customer_id, budget_name, merchant_center_id)

  operation = client.operation.create_resource.campaign do |campaign|
    campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}"

    # Shopping campaign specific settings
    campaign.advertising_channel_type = :SHOPPING

    campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting|
      shopping_setting.merchant_id = merchant_center_id
      shopping_setting.campaign_priority = 0
      shopping_setting.enable_local = true
    end

    campaign.status = :PAUSED

    # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
    # Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
    # setting and behaves as if the setting was false. See this blog post for more
    # information:
    # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
    campaign.manual_cpc = client.resource.manual_cpc do |manual_cpc|
      manual_cpc.enhanced_cpc_enabled = false
    end

    campaign.campaign_budget = budget_name
  end

  service = client.service.campaign
  response = service.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )

  campaign_name = response.results.first.resource_name

  puts "Added a standard shopping campaign with resource name #{campaign_name}."

  campaign_name
end
      

Perl

sub add_standard_shopping_campaign {
  my ($api_client, $customer_id, $budget_resource_name,
    $merchant_center_account_id)
    = @_;

  # Create a standard shopping campaign.
  my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
      name => "Interplanetary Cruise Campaign #" . uniqid(),
      # Configure settings related to shopping campaigns including advertising
      # channel type and shopping setting.
      advertisingChannelType => SHOPPING,
      shoppingSetting        =>
        Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({
          merchantId => $merchant_center_account_id,
          # Set the priority of the campaign. Higher numbers take priority over
          # lower numbers. For standard shopping campaigns, allowed values are
          # between 0 and 2, inclusive.
          campaignPriority => 0,
          # Enable local inventory ads for this campaign.
          enableLocal => "true"
        }
        ),
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving. Set to ENABLED once you've added
      # targeting and the ads are ready to serve.
      status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
      # Set the bidding strategy to Manual CPC (with eCPC disabled). eCPC for
      # standard Shopping campaigns is deprecated. If eCPC is set to true,
      # Google Ads ignores the setting and behaves as if the setting was false.
      # See this blog post for more information:
      # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
      # Recommendation: Use one of the automated bidding strategies for shopping
      # campaigns to help you optimize your advertising spend. More information
      # can be found here: https://support.google.com/google-ads/answer/6309029.
      manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new(
        {enhancedCpcEnabled => "false"}
      ),
      # Set the budget.
      campaignBudget => $budget_resource_name
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaign_resource_name = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]})->{results}[0]{resourceName};

  printf "Added a standard shopping campaign with resource name: '%s'.\n",
    $campaign_resource_name;

  return $campaign_resource_name;
}
      

Akıllı Alışveriş kampanyaları