La première étape consiste à créer une campagne Shopping. Les campagnes Shopping permettent aux utilisateurs de voir des annonces qui affichent une image du produit (titre, prix, nom du magasin, etc.). Lorsque vous créez une campagne Shopping, vous devez définir son budget, sa stratégie d'enchères et les paramètres Shopping.
Avant de pouvoir créer une campagne Shopping, vous devez associer vos comptes Google Ads et Google Merchant Center. Une fois vos comptes associés, vous pouvez utiliser l'ID de compte Google Merchant Center lorsque vous spécifiez les paramètres Shopping.
Campagnes Shopping standards
Il s'agit de la campagne requise pour créer des annonces Shopping pour un produit. Les annonces Shopping pour un produit vous permettent d'inclure une photo, un titre, le prix, ainsi que le nom de votre magasin ou de votre entreprise dans vos annonces, sans qu'il soit nécessaire de créer des annonces uniques pour chaque produit que vous vendez.
Voici les étapes à suivre pour configurer une campagne Shopping standard:
- Définissez le
advertising_channel_type
de la campagne surSHOPPING
. - Créez un
ShoppingSetting
, définissez les champs, puis ajoutez-le à la campagne. - Créez une stratégie de portefeuille d'enchères ou définissez une stratégie d'enchères au niveau de la campagne.
- Créez un budget de campagne ou définissez un budget partagé existant.
Pour les campagnes Shopping standards, ShoppingSetting
accepte les champs suivants:
Obligatoire
merchant_id
- ID Merchant Center du compte qui contient les produits à promouvoir.
campaign_priority
- Priorité de la campagne Shopping. Les campagnes dont la priorité est numériquement plus élevée prévalent sur celles dont la priorité est inférieure. Les valeurs autorisées sont comprises entre 0 et 2 inclus.
Facultatif
feed_label
Chaîne utilisée pour le libellé du flux tel que défini dans votre compte Merchant Center. Utilisez ce champ si vous devez sélectionner des produits dans un flux Merchant Center spécifique. S'il n'est pas spécifié, la campagne utilise tous les flux disponibles dans Merchant Center.
Si vous utilisiez auparavant le
sales_country
obsolète au format de code pays à deux lettres (XX
), vous devez utiliserfeed_label
à la place. Pour en savoir plus, consultez l'article d'aide sur les libellés de flux.Notez que le fait d'indiquer un code pays dans un
feed_label
n'active pas automatiquement la diffusion des annonces dans ce pays. Vous devez d'abord configurer le ciblage géographique.enable_local
Option permettant d'activer les annonces pour les produits vendus dans les magasins locaux pour cette campagne.
Une stratégie d'enchères peut être configurée comme suit:
- Stratégie de portefeuille d'enchères
- Il s'agit d'une stratégie d'enchères automatiques pouvant être partagée entre les campagnes, les groupes d'annonces et les mots clés. Créé à l'aide de
BiddingStrategyService
. - Stratégie d'enchères de la campagne
- Stratégie d'enchères définie directement sur la campagne. Cela peut inclure les stratégies d'enchères automatiques compatibles avec les campagnes Shopping.
Les stratégies d'enchères suivantes sont acceptées pour les campagnes Shopping standards:
Stratégie de portefeuille d'enchères
Stratégie d'enchères de la campagne
Paramètres réseau
À partir de la semaine du 28 février 2022, le champ network_settings.target_content_network
ne sera plus disponible pour les campagnes Shopping standards.
Si ce champ est défini sur true
dans une campagne Shopping standard dans une demande de mutation, une erreur CANNOT_TARGET_CONTENT_NETWORK
est générée.
Pour en savoir plus, consultez l'article Modifications des paramètres des réseaux pour les campagnes Shopping standards Google Ads.
Cet exemple de code montre comment créer une campagne Shopping standard.
Java
private String addStandardShoppingCampaign( GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName, long merchantCenterAccountId) { // Configures the shopping settings. ShoppingSetting shoppingSetting = ShoppingSetting.newBuilder() // Sets the priority of the campaign. Higher numbers take priority over lower numbers. // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive. .setCampaignPriority(0) .setMerchantId(merchantCenterAccountId) // Enables local inventory ads for this campaign. .setEnableLocal(true) .build(); // Create the standard shopping campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING) .setShoppingSetting(shoppingSetting) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. .setManualCpc(ManualCpc.newBuilder().setEnhancedCpcEnabled(false).build()) // Sets the budget. .setCampaignBudget(budgetResourceName) .build(); // Creates a campaign operation. CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build(); // Issues a mutate request to add the campaign. try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(customerId), Collections.singletonList(operation)); MutateCampaignResult result = response.getResults(0); System.out.printf( "Added a standard shopping campaign with resource name: '%s'%n", result.getResourceName()); return result.getResourceName(); } }
C#
private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId, string budgetResourceName, long merchantCenterAccountId) { // Get the CampaignService. CampaignServiceClient campaignService = client.GetService(Services.V17.CampaignService); // Configures the shopping settings. ShoppingSetting shoppingSetting = new ShoppingSetting() { // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2, // inclusive. CampaignPriority = 0, MerchantId = merchantCenterAccountId, // Enables local inventory ads for this campaign. EnableLocal = true }; // Create the standard shopping campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), // Configures settings related to shopping campaigns including advertising channel // type and shopping setting. AdvertisingChannelType = AdvertisingChannelType.Shopping, ShoppingSetting = shoppingSetting, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus.Paused, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping // campaigns to help you optimize your advertising spend. More information can be // found here: https://support.google.com/google-ads/answer/6309029 ManualCpc = new ManualCpc() { EnhancedCpcEnabled = false }, // Sets the budget. CampaignBudget = budgetResourceName }; // Creates a campaign operation. CampaignOperation operation = new CampaignOperation() { Create = campaign }; // Issues a mutate request to add the campaign. MutateCampaignsResponse response = campaignService.MutateCampaigns(customerId.ToString(), new CampaignOperation[] { operation }); MutateCampaignResult result = response.Results[0]; Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.", result.ResourceName); return result.ResourceName; }
PHP
private static function addStandardShoppingCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $merchantCenterAccountId ) { // Creates a standard shopping campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. 'advertising_channel_type' => AdvertisingChannelType::SHOPPING, // Configures the shopping settings. 'shopping_setting' => new ShoppingSetting([ // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2, // inclusive. 'campaign_priority' => 0, 'merchant_id' => $merchantCenterAccountId, // Enables local inventory ads for this campaign 'enable_local' => true ]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. 'manual_cpc' => new ManualCpc(['enhanced_cpc_enabled' => false]), // Sets the budget. 'campaign_budget' => $budgetResourceName ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a standard shopping campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }
Python
def add_standard_shopping_campaign( client, customer_id, budget_resource_name, merchant_center_account_id ): """Creates a new standard shopping campaign in the specified client account.""" campaign_service = client.get_service("CampaignService") # Create standard shopping campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to shopping campaigns including advertising # channel type and shopping setting. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SHOPPING ) campaign.shopping_setting.merchant_id = merchant_center_account_id # Sets the priority of the campaign. Higher numbers take priority over lower # numbers. For standard shopping campaigns, allowed values are between 0 and # 2, inclusive. campaign.shopping_setting.campaign_priority = 0 # Enables local inventory ads for this campaign. campaign.shopping_setting.enable_local = True # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, Google # Ads ignores the setting and behaves as if the setting was false. See this # blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for Shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029 campaign.manual_cpc.enhanced_cpc_enabled = False # Sets the budget. campaign.campaign_budget = budget_resource_name # Add the campaign. campaign_response = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) campaign_resource_name = campaign_response.results[0].resource_name print( "Added a standard shopping campaign with resource name " f"'{campaign_resource_name}'." ) return campaign_resource_name
Ruby
def add_standard_shopping_campaign( client, customer_id, budget_name, merchant_center_id) operation = client.operation.create_resource.campaign do |campaign| campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}" # Shopping campaign specific settings campaign.advertising_channel_type = :SHOPPING campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting| shopping_setting.merchant_id = merchant_center_id shopping_setting.campaign_priority = 0 shopping_setting.enable_local = true end campaign.status = :PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard # Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the # setting and behaves as if the setting was false. See this blog post for more # information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html campaign.manual_cpc = client.resource.manual_cpc do |manual_cpc| manual_cpc.enhanced_cpc_enabled = false end campaign.campaign_budget = budget_name end service = client.service.campaign response = service.mutate_campaigns( customer_id: customer_id, operations: [operation], ) campaign_name = response.results.first.resource_name puts "Added a standard shopping campaign with resource name #{campaign_name}." campaign_name end
Perl
sub add_standard_shopping_campaign { my ($api_client, $customer_id, $budget_resource_name, $merchant_center_account_id) = @_; # Create a standard shopping campaign. my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to shopping campaigns including advertising # channel type and shopping setting. advertisingChannelType => SHOPPING, shoppingSetting => Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({ merchantId => $merchant_center_account_id, # Set the priority of the campaign. Higher numbers take priority over # lower numbers. For standard shopping campaigns, allowed values are # between 0 and 2, inclusive. campaignPriority => 0, # Enable local inventory ads for this campaign. enableLocal => "true" } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, # Google Ads ignores the setting and behaves as if the setting was false. # See this blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029. manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new( {enhancedCpcEnabled => "false"} ), # Set the budget. campaignBudget => $budget_resource_name }); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaign_resource_name = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]})->{results}[0]{resourceName}; printf "Added a standard shopping campaign with resource name: '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }