Để phân phát quảng cáo cho chiến dịch Mua sắm thông thường, bạn phải tạo ít nhất một AdGroup.
Tổng quan
Chiến dịch Mua sắm thông thường hỗ trợ loại nhóm quảng cáo SHOPPING_PRODUCT_ADS. Đây là loại nhóm quảng cáo mặc định cho chiến dịch Mua sắm, phân phát quảng cáo sản phẩm chuẩn. Đặt giá trị này bằng cách cung cấp trường type của nhóm quảng cáo khi tạo nhóm quảng cáo.
Chiến dịch Mua sắm thông thường có thể chứa nhiều nhóm quảng cáo, mỗi nhóm quảng cáo chứa ít nhất một quảng cáo.
Ví dụ về mã
Đoạn mã sau đây tạo một nhóm quảng cáo cho chiến dịch Mua sắm thông thường và đặt giá thầu CPC sao cho phù hợp với chiến lược đặt giá thầu ManualCpc của chiến dịch:
Java
private String addShoppingProductAdGroup( GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) { // Creates an ad group. AdGroup adGroup = AdGroup.newBuilder() .setName("Earth to Mars Cruises #" + getPrintableDateTime()) .setCampaign(campaignResourceName) // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for // ad groups that contain shopping product ads. .setType(AdGroupType.SHOPPING_PRODUCT_ADS) .setCpcBidMicros(1_000_000L) .setStatus(AdGroupStatus.ENABLED) .build(); // Creates an ad group operation. AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build(); // Issues a mutate request to add an ad group. try (AdGroupServiceClient adGroupServiceClient = googleAdsClient.getLatestVersion().createAdGroupServiceClient()) { MutateAdGroupResult mutateAdGroupResult = adGroupServiceClient .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation)) .getResults(0); System.out.printf( "Added a product shopping ad group with resource name: '%s'%n", mutateAdGroupResult.getResourceName()); return mutateAdGroupResult.getResourceName(); } }
C#
private string AddProductShoppingAdGroup(GoogleAdsClient client, long customerId, string campaignResourceName) { // Get the AdGroupService. AdGroupServiceClient adGroupService = client.GetService(Services.V25.AdGroupService); // Creates an ad group. AdGroup adGroup = new AdGroup() { Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(), Campaign = campaignResourceName, // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible // for ad groups that contain shopping product ads. Type = AdGroupType.ShoppingProductAds, CpcBidMicros = 1_000_000L, Status = AdGroupStatus.Enabled }; // Creates an ad group operation. AdGroupOperation operation = new AdGroupOperation() { Create = adGroup }; // Issues a mutate request to add an ad group. MutateAdGroupResult mutateAdGroupResult = adGroupService .MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { operation }) .Results[0]; Console.WriteLine("Added a product shopping ad group with resource name: '{0}'.", mutateAdGroupResult.ResourceName); return mutateAdGroupResult.ResourceName; }
PHP
private static function addShoppingProductAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, string $campaignResourceName ) { // Creates an ad group. $adGroup = new AdGroup( [ 'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(), // Sets the campaign. 'campaign' => $campaignResourceName, // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for // ad groups that contain shopping product ads. 'type' => AdGroupType::SHOPPING_PRODUCT_ADS, 'cpc_bid_micros' => 10000000, 'status' => AdGroupStatus::ENABLED ] ); // Creates an ad group operation. $adGroupOperation = new AdGroupOperation(); $adGroupOperation->setCreate($adGroup); // Issues a mutate request to add an ad group. $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient(); $response = $adGroupServiceClient->mutateAdGroups( MutateAdGroupsRequest::build($customerId, [$adGroupOperation]) ); /** * @var AdGroup $addedAdGroup */ $addedAdGroup = $response->getResults()[0]; printf( "Added a shopping product ad group with resource name '%s'.%s", $addedAdGroup->getResourceName(), PHP_EOL ); return $addedAdGroup->getResourceName(); }
Python
def add_shopping_product_ad_group( client: GoogleAdsClient, customer_id: str, campaign_resource_name: str, ) -> str: """Creates a new shopping product ad group in the specified campaign.""" ad_group_service: AdGroupServiceClient = client.get_service( "AdGroupService" ) # Create ad group. ad_group_operation: AdGroupOperation = client.get_type("AdGroupOperation") ad_group: AdGroup = ad_group_operation.create ad_group.name = f"Earth to Mars cruise {uuid.uuid4()}" ad_group.status = client.enums.AdGroupStatusEnum.ENABLED ad_group.campaign = campaign_resource_name # Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value # possible for ad groups that contain shopping product ads. ad_group.type_ = client.enums.AdGroupTypeEnum.SHOPPING_PRODUCT_ADS ad_group.cpc_bid_micros = 10000000 # Add the ad group. ad_group_response = ad_group_service.mutate_ad_groups( customer_id=customer_id, operations=[ad_group_operation] ) ad_group_resource_name: str = ad_group_response.results[0].resource_name print( "Added a product shopping ad group with resource name " f"'{ad_group_resource_name}'." ) return ad_group_resource_name
Ruby
def add_shopping_product_ad_group(client, customer_id, campaign_name) operation = client.operation.create_resource.ad_group do |ad_group| ad_group.name = "Earth to Mars cruise ##{(Time.new.to_f * 1000).to_i}" ad_group.status = :ENABLED ad_group.campaign = campaign_name ad_group.type = :SHOPPING_PRODUCT_ADS ad_group.cpc_bid_micros = 10_000_000 end service = client.service.ad_group response = service.mutate_ad_groups( customer_id: customer_id, operations: [operation], ) ad_group_name = response.results.first.resource_name puts "Added a product shopping ad group with resource name #{ad_group_name}." ad_group_name end
Perl
sub add_shopping_product_ad_group { my ($api_client, $customer_id, $campaign_resource_name) = @_; # Create an ad group. my $ad_group = Google::Ads::GoogleAds::V25::Resources::AdGroup->new({ name => "Earth to Mars Cruises #" . uniqid(), campaign => $campaign_resource_name, # Set the ad group type to SHOPPING_PRODUCT_ADS. This is the only value # possible for ad groups that contain shopping product ads. type => SHOPPING_PRODUCT_ADS, cpcBidMicros => 1000000, status => Google::Ads::GoogleAds::V25::Enums::AdGroupStatusEnum::ENABLED }); # Create an ad group operation. my $ad_group_operation = Google::Ads::GoogleAds::V25::Services::AdGroupService::AdGroupOperation-> new({create => $ad_group}); # Add the ad group. my $ad_group_resource_name = $api_client->AdGroupService()->mutate({ customerId => $customer_id, operations => [$ad_group_operation]})->{results}[0]{resourceName}; printf "Added a product shopping ad group with resource name: '%s'.\n", $ad_group_resource_name; return $ad_group_resource_name; }
curl
Các bước tiếp theo
- Sau khi tạo một nhóm quảng cáo, hãy tạo một quảng cáo nhóm quảng cáo Mua sắm và thiết lập nhóm trang thông tin Mua sắm (phân vùng sản phẩm) để xác định những sản phẩm trong nguồn cấp dữ liệu Merchant Center mà bạn muốn nhắm đến.