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Damit Anzeigen für Ihre Shopping-Kampagne ausgeliefert werden können, müssen Sie eine AdGroup erstellen.
Standard-Shopping-Kampagnen unterstützen den Anzeigengruppentyp SHOPPING_PRODUCT_ADS. Dies ist der Standardanzeigengruppentyp für Shopping-Kampagnen, in denen Standardproduktanzeigen ausgeliefert werden. Sie kann durch Angabe des Felds type für die Anzeigengruppe festgelegt werden.
Standard-Shopping-Kampagnen können mehrere Anzeigengruppen enthalten, die jeweils mindestens eine Anzeige umfassen.
In diesem Codebeispiel wird gezeigt, wie Sie eine Anzeigengruppe für eine Standard-Shopping-Kampagne erstellen. Im Beispiel wird auch ein CPC-Gebot festgelegt, das der Gebotsstrategie der Kampagne entspricht, die auf ManualCpc festgelegt ist.
[[["Leicht verständlich","easyToUnderstand","thumb-up"],["Mein Problem wurde gelöst","solvedMyProblem","thumb-up"],["Sonstiges","otherUp","thumb-up"]],[["Benötigte Informationen nicht gefunden","missingTheInformationINeed","thumb-down"],["Zu umständlich/zu viele Schritte","tooComplicatedTooManySteps","thumb-down"],["Nicht mehr aktuell","outOfDate","thumb-down"],["Problem mit der Übersetzung","translationIssue","thumb-down"],["Problem mit Beispielen/Code","samplesCodeIssue","thumb-down"],["Sonstiges","otherDown","thumb-down"]],["Zuletzt aktualisiert: 2025-09-06 (UTC)."],[[["\u003cp\u003eTo display ads for Shopping campaigns, you need to create an \u003ccode\u003eAdGroup\u003c/code\u003e with the type set to \u003ccode\u003eSHOPPING_PRODUCT_ADS\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eStandard Shopping campaigns can have multiple ad groups, each containing at least one ad.\u003c/p\u003e\n"],["\u003cp\u003eThe provided code examples demonstrate how to create an ad group for a Standard Shopping campaign, including setting a CPC bid.\u003c/p\u003e\n"]]],[],null,["# Creating a Shopping Ad Group\n\nTo serve ads for your Shopping campaign, you must create an\n[`AdGroup`](/google-ads/api/reference/rpc/v21/AdGroup).\n\nStandard Shopping campaigns support the\n[`SHOPPING_PRODUCT_ADS`](/google-ads/api/reference/rpc/v21/AdGroupTypeEnum.AdGroupType#shopping_product_ads)\nad group type. This is the default ad group type for Shopping campaigns, serving\nstandard product ads. It can be set by providing the ad group\n[`type`](/google-ads/api/reference/rpc/v21/AdGroup#type) field.\n\nStandard Shopping campaigns can contain multiple ad groups, each containing at\nleast one ad.\n\nThis code example demonstrates how to create an ad group for a standard Shopping\ncampaign. The example also sets a CPC bid to match the campaign's bid strategy,\nwhich is set to [`ManualCpc`](/google-ads/api/reference/rpc/v21/ManualCpc).\n\n\n### Java\n\n```java\nprivate String addShoppingProductAdGroup(\n GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {\n // Creates an ad group.\n AdGroup adGroup =\n AdGroup.newBuilder()\n .setName(\"Earth to Mars Cruises #\" + getPrintableDateTime())\n .setCampaign(campaignResourceName)\n // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for\n // ad groups that contain shopping product ads.\n .setType(AdGroupType.SHOPPING_PRODUCT_ADS)\n .setCpcBidMicros(1_000_000L)\n .setStatus(AdGroupStatus.ENABLED)\n .build();\n\n // Creates an ad group operation.\n AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();\n\n // Issues a mutate request to add an ad group.\n try (AdGroupServiceClient adGroupServiceClient =\n googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {\n MutateAdGroupResult mutateAdGroupResult =\n adGroupServiceClient\n .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))\n .getResults(0);\n System.out.printf(\n \"Added a product shopping ad group with resource name: '%s'%n\",\n mutateAdGroupResult.getResourceName());\n return mutateAdGroupResult.getResourceName();\n }\n}\nhttps://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/shoppingads/AddShoppingProductAd.java#L282-L312\n \n```\n\n### C#\n\n```c#\nprivate string AddProductShoppingAdGroup(GoogleAdsClient client, long customerId,\n string campaignResourceName)\n{\n // Get the AdGroupService.\n AdGroupServiceClient adGroupService = client.GetService(Services.V21.AdGroupService);\n\n // Creates an ad group.\n AdGroup adGroup = new AdGroup()\n {\n Name = \"Earth to Mars Cruises #\" + ExampleUtilities.GetRandomString(),\n Campaign = campaignResourceName,\n // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible\n // for ad groups that contain shopping product ads.\n Type = AdGroupType.ShoppingProductAds,\n CpcBidMicros = 1_000_000L,\n Status = AdGroupStatus.Enabled\n };\n\n // Creates an ad group operation.\n AdGroupOperation operation = new AdGroupOperation()\n {\n Create = adGroup\n };\n\n // Issues a mutate request to add an ad group.\n MutateAdGroupResult mutateAdGroupResult =\n adGroupService\n .MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { operation })\n .Results[0];\n Console.WriteLine(\"Added a product shopping ad group with resource name: '{0}'.\",\n mutateAdGroupResult.ResourceName);\n return mutateAdGroupResult.ResourceName;\n}https://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/ShoppingAds/AddShoppingProductAd.cs#L278-L310\n \n```\n\n### PHP\n\n```php\nprivate static function addShoppingProductAdGroup(\n GoogleAdsClient $googleAdsClient,\n int $customerId,\n string $campaignResourceName\n) {\n // Creates an ad group.\n $adGroup = new AdGroup([\n 'name' =\u003e 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),\n // Sets the campaign.\n 'campaign' =\u003e $campaignResourceName,\n // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for\n // ad groups that contain shopping product ads.\n 'type' =\u003e AdGroupType::SHOPPING_PRODUCT_ADS,\n 'cpc_bid_micros' =\u003e 10000000,\n 'status' =\u003e AdGroupStatus::ENABLED\n ]);\n\n // Creates an ad group operation.\n $adGroupOperation = new AdGroupOperation();\n $adGroupOperation-\u003esetCreate($adGroup);\n\n // Issues a mutate request to add an ad group.\n $adGroupServiceClient = $googleAdsClient-\u003egetAdGroupServiceClient();\n $response = $adGroupServiceClient-\u003emutateAdGroups(\n MutateAdGroupsRequest::build($customerId, [$adGroupOperation])\n );\n\n /** @var AdGroup $addedAdGroup */\n $addedAdGroup = $response-\u003egetResults()[0];\n printf(\n \"Added a shopping product ad group with resource name '%s'.%s\",\n $addedAdGroup-\u003egetResourceName(),\n PHP_EOL\n );\n\n return $addedAdGroup-\u003egetResourceName();\n} \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/ShoppingAds/AddShoppingProductAd.php#L292-L328\n\n \n```\n\n### Python\n\n```python\ndef add_shopping_product_ad_group(\n client: GoogleAdsClient,\n customer_id: str,\n campaign_resource_name: str,\n) -\u003e str:\n \"\"\"Creates a new shopping product ad group in the specified campaign.\"\"\"\n ad_group_service: AdGroupServiceClient = client.get_service(\n \"AdGroupService\"\n )\n\n # Create ad group.\n ad_group_operation: AdGroupOperation = client.get_type(\"AdGroupOperation\")\n ad_group: AdGroup = ad_group_operation.create\n ad_group.name = f\"Earth to Mars cruise {uuid.uuid4()}\"\n ad_group.status = client.enums.AdGroupStatusEnum.ENABLED\n ad_group.campaign = campaign_resource_name\n # Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value\n # possible for ad groups that contain shopping product ads.\n ad_group.type_ = client.enums.AdGroupTypeEnum.SHOPPING_PRODUCT_ADS\n ad_group.cpc_bid_micros = 10000000\n\n # Add the ad group.\n ad_group_response = ad_group_service.mutate_ad_groups(\n customer_id=customer_id, operations=[ad_group_operation]\n )\n\n ad_group_resource_name: str = ad_group_response.results[0].resource_name\n\n print(\n \"Added a product shopping ad group with resource name \"\n f\"'{ad_group_resource_name}'.\"\n )\n\n return ad_group_resource_name \nhttps://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/shopping_ads/add_shopping_product_ad.py#L180-L213\n \n```\n\n### Ruby\n\n```ruby\ndef add_shopping_product_ad_group(client, customer_id, campaign_name)\n operation = client.operation.create_resource.ad_group do |ad_group|\n ad_group.name = \"Earth to Mars cruise ##{(Time.new.to_f * 1000).to_i}\"\n ad_group.status = :ENABLED\n ad_group.campaign = campaign_name\n ad_group.type = :SHOPPING_PRODUCT_ADS\n ad_group.cpc_bid_micros = 10_000_000\n end\n\n service = client.service.ad_group\n response = service.mutate_ad_groups(\n customer_id: customer_id,\n operations: [operation],\n )\n\n ad_group_name = response.results.first.resource_name\n\n puts \"Added a product shopping ad group with resource name #{ad_group_name}.\"\n\n ad_group_name\nend \nhttps://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/shopping_ads/add_shopping_product_ad.rb#L125-L145\n\n \n```\n\n### Perl\n\n```perl\nsub add_shopping_product_ad_group {\n my ($api_client, $customer_id, $campaign_resource_name) = @_;\n\n # Create an ad group.\n my $ad_group = Google::Ads::GoogleAds::V21::Resources::AdGroup-\u003enew({\n name =\u003e \"Earth to Mars Cruises #\" . uniqid(),\n campaign =\u003e $campaign_resource_name,\n # Set the ad group type to SHOPPING_PRODUCT_ADS. This is the only value\n # possible for ad groups that contain shopping product ads.\n type =\u003e SHOPPING_PRODUCT_ADS,\n cpcBidMicros =\u003e 1000000,\n status =\u003e Google::Ads::GoogleAds::V21::Enums::AdGroupStatusEnum::ENABLED\n });\n\n # Create an ad group operation.\n my $ad_group_operation =\n Google::Ads::GoogleAds::V21::Services::AdGroupService::AdGroupOperation-\u003e\n new({create =\u003e $ad_group});\n\n # Add the ad group.\n my $ad_group_resource_name = $api_client-\u003eAdGroupService()-\u003emutate({\n customerId =\u003e $customer_id,\n operations =\u003e [$ad_group_operation]})-\u003e{results}[0]{resourceName};\n\n printf \"Added a product shopping ad group with resource name: '%s'.\\n\",\n $ad_group_resource_name;\n\n return $ad_group_resource_name;\n}https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/shopping_ads/add_shopping_product_ad.pl#L203-L231\n \n```\n\n\u003cbr /\u003e"]]