Assim como outros anúncios, a criação é feita usando
AdGroupAdService.MutateAdGroupAds. Em seguida, adicione o anúncio responsivo de display às campanhas padrão de display.
Criação de anúncios
Para criar um anúncio responsivo de display, preencha final_urls no recurso pai Ad (pelo menos um URL) e os seguintes campos obrigatórios de ResponsiveDisplayAdInfo:
marketing_images: uma lista repetida de objetos de paisagemAdImageAsset(pelo menos um necessário; proporção de 1,91:1, mínimo de 600 x 314 pixels; até 15 combinados comsquare_marketing_images).square_marketing_images: uma lista repetida de objetos quadradosAdImageAsset(pelo menos um é obrigatório; proporção de aspecto 1:1, mínimo de 300 x 300 pixels; até 15 combinados commarketing_images).headlines: uma lista repetida de 1 a 5 objetosAdTextAsset(até 30 caracteres cada).long_headline: uma mensagemAdTextAssetsingular (até 90 caracteres).descriptions: uma lista repetida de 1 a 5 objetosAdTextAsset(até 90 caracteres cada).business_name: uma string de até 25 caracteres.
Todos os outros campos e especificações de imagem podem ser encontrados na
página de referência ResponsiveDisplayAdInfo e no
artigo da Central de Ajuda.
Java
private void createAd( GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) throws IOException { String marketingImageUrl = "https://gaagl.page.link/Eit5"; String marketingImageName = "Marketing Image"; String marketingImageResourceName = uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName); String squareMarketingImageName = "Square Marketing Image"; String squareMarketingImageUrl = "https://gaagl.page.link/bjYi"; String squareMarketingImageResourceName = uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName); // Creates the responsive display ad info object. ResponsiveDisplayAdInfo responsiveDisplayAdInfo = ResponsiveDisplayAdInfo.newBuilder() .addMarketingImages( AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build()) .addSquareMarketingImages( AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build()) .addHeadlines(AdTextAsset.newBuilder().setText("Travel").build()) .setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build()) .addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build()) .setBusinessName("Interplanetary Cruises") // Optional: Call to action text. // Valid texts: https://support.google.com/adwords/answer/7005917 .setCallToActionText("Apply Now") // Optional: Sets the ad colors. .setMainColor("#0000ff") .setAccentColor("#ffff00") // Optional: Sets to false to strictly render the ad using the colors. .setAllowFlexibleColor(false) // Optional: Sets the format setting that the ad will be served in. .setFormatSetting(DisplayAdFormatSetting.NON_NATIVE) // Optional: Creates a logo image and sets it to the ad. /* .addLogoImages( AdImageAsset.newBuilder() .setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE")) .build()) */ // Optional: Creates a square logo image and sets it to the ad. /* .addSquareLogoImages( AdImageAsset.newBuilder() .setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE")) .build()) */ .build(); // Creates the ad. Ad ad = Ad.newBuilder() .setResponsiveDisplayAd(responsiveDisplayAdInfo) .addFinalUrls("http://www.example.com/") .build(); // Creates the ad group ad. AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build(); // Creates the ad group ad operation. AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build(); // Creates the ad group ad service client. try (AdGroupAdServiceClient adGroupAdServiceClient = googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) { // Adds the ad group ad. MutateAdGroupAdsResponse response = adGroupAdServiceClient.mutateAdGroupAds( Long.toString(customerId), ImmutableList.of(operation)); System.out.printf( "Created ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName()); } }
C#
private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName) { // Creates the ad group ad service client. AdGroupAdServiceClient adGroupAdServiceClient = client.GetService(Services.V25.AdGroupAdService); string marketingImageUrl = "https://gaagl.page.link/Eit5"; string marketingImageName = "Marketing Image"; string marketingImageResourceName = UploadAsset(client, customerId, marketingImageUrl, marketingImageName); string squareMarketingImageName = "Square Marketing Image"; string squareMarketingImageUrl = "https://gaagl.page.link/bjYi"; string squareMarketingImageResourceName = UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName); // Creates the responsive display ad info object. ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo() { MarketingImages = { new AdImageAsset() { Asset = marketingImageResourceName } }, SquareMarketingImages = { new AdImageAsset() { Asset = squareMarketingImageResourceName } }, Headlines = { new AdTextAsset() { Text = "Travel" } }, LongHeadline = new AdTextAsset() { Text = "Travel the World" }, Descriptions = { new AdTextAsset() { Text = "Take to the air!" } }, BusinessName = "Interplanetary Cruises", // Optional: Call to action text. // Valid texts: https://support.google.com/adwords/answer/7005917 CallToActionText = "Apply Now", // Optional: Sets the ad colors. MainColor = "#0000ff", AccentColor = "#ffff00", // Optional: Sets to false to strictly render the ad using the colors. AllowFlexibleColor = false, // Optional: Sets the format setting that the ad will be served in. FormatSetting = DisplayAdFormatSetting.NonNative, // Optional: Creates a logo image and sets it to the ad. /* LogoImages = { new AdImageAsset() { Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" }} */ // Optional: Creates a square logo image and sets it to the ad. /* SquareLogoImages = { new AdImageAsset() { Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" }} */ }; // Creates the ad. Ad ad = new Ad() { ResponsiveDisplayAd = responsiveDisplayAdInfo, FinalUrls = { "http://www.example.com/" } }; // Creates the ad group ad. AdGroupAd adGroupAd = new AdGroupAd() { AdGroup = adGroupResourceName, Ad = ad }; // Creates the ad group ad operation. AdGroupAdOperation operation = new AdGroupAdOperation() { Create = adGroupAd }; // Adds the ad group ad. MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds (customerId.ToString(), new[] { operation }); Console.WriteLine("Created ad group ad with resource name " + $"'{response.Results.First().ResourceName}'."); }
PHP
private static function createAd( GoogleAdsClient $googleAdsClient, int $customerId, string $adGroupResourceName ) { $marketingImageResourceName = self::uploadAsset( $googleAdsClient, $customerId, 'https://gaagl.page.link/Eit5', 'Marketing Image' ); $squareMarketingImageResourceName = self::uploadAsset( $googleAdsClient, $customerId, 'https://gaagl.page.link/bjYi', 'Square Marketing Image' ); // Creates the responsive display ad info object. $responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo( [ 'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])], 'square_marketing_images' => [new AdImageAsset( [ 'asset' => $squareMarketingImageResourceName ] )], 'headlines' => [new AdTextAsset(['text' => 'Travel'])], 'long_headline' => new AdTextAsset(['text' => 'Travel the World']), 'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])], 'business_name' => 'Interplanetary Cruises', // Optional: Call to action text. // Valid texts: https://support.google.com/google-ads/answer/7005917 'call_to_action_text' => 'Apply Now', // Optional: Sets the ad colors. 'main_color' => '#0000ff', 'accent_color' => '#ffff00', // Optional: Sets to false to strictly render the ad using the colors. 'allow_flexible_color' => false, // Optional: Sets the format setting that the ad will be served in. 'format_setting' => DisplayAdFormatSetting::NON_NATIVE // Optional: Creates a logo image and sets it to the ad. // 'logo_images' => [new AdImageAsset([ // 'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE' // ])], // Optional: Creates a square logo image and sets it to the ad. // 'square_logo_images' => [new AdImageAsset([ // 'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE' // ])] ] ); // Creates a new ad group ad. $adGroupAd = new AdGroupAd( [ 'ad' => new Ad( [ 'responsive_display_ad' => $responsiveDisplayAdInfo, 'final_urls' => ['http://www.example.com/'] ] ), 'ad_group' => $adGroupResourceName ] ); // Creates an ad group ad operation. $adGroupAdOperation = new AdGroupAdOperation(); $adGroupAdOperation->setCreate($adGroupAd); // Issues a mutate request to add the ad group ad. $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient(); $response = $adGroupAdServiceClient->mutateAdGroupAds( MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation]) ); /** * @var AdGroupAd $addedAdGroupAd */ $addedAdGroupAd = $response->getResults()[0]; printf( "Created ad group ad with resource name '%s'.%s", $addedAdGroupAd->getResourceName(), PHP_EOL ); }
Python
def create_ad( client: GoogleAdsClient, customer_id: str, ad_group_resource_name: str ) -> None: """Creates the responsive display ad. Args: client: An initialized GoogleAds client. customer_id: The Google Ads customer ID. ad_group_resource_name: The resource name of the target ad group. """ # Get the AdGroupAdService client. ad_group_ad_service: AdGroupAdServiceClient = client.get_service( "AdGroupAdService" ) # Upload image assets for the ad. marketing_image_resource_name: str = upload_image_asset( client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image" ) square_marketing_image_resource_name: str = upload_image_asset( client, customer_id, "https://gaagl.page.link/bjYi", "Square Marketing Image", ) # Create the relevant asset objects for the ad. marketing_image: AdImageAsset = client.get_type("AdImageAsset") marketing_image.asset = marketing_image_resource_name square_marketing_image: AdImageAsset = client.get_type("AdImageAsset") square_marketing_image.asset = square_marketing_image_resource_name headline: AdTextAsset = client.get_type("AdTextAsset") headline.text = "Travel" description: AdTextAsset = client.get_type("AdTextAsset") description.text = "Take to the air!" # Create an ad group ad operation and set the ad group ad values. ad_group_ad_operation: AdGroupAdOperation = client.get_type( "AdGroupAdOperation" ) ad_group_ad: AdGroupAd = ad_group_ad_operation.create ad_group_ad.ad_group = ad_group_resource_name ad_group_ad.ad.final_urls.append("http://www.example.com/") # Configure the responsive display ad info object. responsive_display_ad_info: ResponsiveDisplayAdInfo = ( ad_group_ad.ad.responsive_display_ad ) responsive_display_ad_info.marketing_images.append(marketing_image) responsive_display_ad_info.square_marketing_images.append( square_marketing_image ) responsive_display_ad_info.headlines.append(headline) responsive_display_ad_info.long_headline.text = "Travel the World" responsive_display_ad_info.descriptions.append(description) responsive_display_ad_info.business_name = "Interplanetary Cruises" # Optional: Call to action text. # Valid texts: https://support.google.com/google-ads/answer/7005917 responsive_display_ad_info.call_to_action_text = "Apply Now" # Optional: Set the ad colors. responsive_display_ad_info.main_color = "#0000ff" responsive_display_ad_info.accent_color = "#ffff00" # Optional: Set to false to strictly render the ad using the colors. responsive_display_ad_info.allow_flexible_color = False # Optional: Set the format setting that the ad will be served in. responsive_display_ad_info.format_setting = ( client.enums.DisplayAdFormatSettingEnum.NON_NATIVE ) # Optional: Create a logo image and set it to the ad. # logo_image = client.get_type("AdImageAsset") # logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" # responsive_display_ad_info.logo_images.append(logo_image) # Optional: Create a square logo image and set it to the ad. # square_logo_image = client.get_type("AdImageAsset") # square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" # responsive_display_ad_info.square_logo_images.append(square_logo_image) # Issue a mutate request to add the ad group ad. ad_group_ad_response: MutateAdGroupAdsResponse = ( ad_group_ad_service.mutate_ad_group_ads( customer_id=customer_id, operations=[ad_group_ad_operation] ) ) print( "Created ad group ad with resource name " f"'{ad_group_ad_response.results[0].resource_name}'." )
Ruby
def create_ad(client, customer_id, ad_group_resource_name) marketing_image_url = "https://gaagl.page.link/Eit5" square_marketing_image_url = "https://gaagl.page.link/bjYi" marketing_image_asset_resource_name = upload_asset( client, customer_id, marketing_image_url, "Marketing Image" ) square_marketing_image_asset_resource_name = upload_asset( client, customer_id, square_marketing_image_url, "Square Marketing Image" ) # Creates an ad group ad operation. operation = client.operation.create_resource.ad_group_ad do |aga| aga.ad_group = ad_group_resource_name aga.status = :PAUSED aga.ad = client.resource.ad do |a| a.final_urls << "https://www.example.com" # Creates the responsive display ad info object. a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda| rda.headlines << client.resource.ad_text_asset do |ata| ata.text = "Travel" end rda.long_headline = client.resource.ad_text_asset do |ata| ata.text = "Travel the World" end rda.descriptions << client.resource.ad_text_asset do |ata| ata.text = "Take to the air!" end rda.business_name = "Interplanetary Cruises" rda.marketing_images << client.resource.ad_image_asset do |aia| aia.asset = marketing_image_asset_resource_name end rda.square_marketing_images << client.resource.ad_image_asset do |aia| aia.asset = square_marketing_image_asset_resource_name end # Optional: Call to action text. # Valid texts: https://support.google.com/google-ads/answer/7005917 rda.call_to_action_text = "Apply Now" # Optional: Sets the ad colors. rda.main_color = "#0000ff" rda.accent_color = "#ffff00" # Optional: Sets to false to strictly render the ad using the colors. rda.allow_flexible_color = false # Optional: Sets the format setting that the ad will be served in. rda.format_setting = :NON_NATIVE # Optional: Creates a logo image and sets it to the ad. # rda.logo_images << client.resource.ad_image_asset do |aia| # aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" # end # Optional: Creates a square logo image and sets it to the ad. # rda.square_logo_images << client.resource.ad_image_asset do |aia| # aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" # end end end end # Issues a mutate request to add the ad group ad. response = client.service.ad_group_ad.mutate_ad_group_ads( customer_id: customer_id, operations: [operation] ) # Prints out some information about the newly created ad. resource_name = response.results.first.resource_name puts "Created ad group ad: #{resource_name}" resource_name end
Perl
sub create_ad { my ($api_client, $customer_id, $ad_group_resource_name) = @_; my $marketing_image_resource_name = upload_asset( $api_client, $customer_id, "https://gaagl.page.link/Eit5", "Marketing Image" ); my $square_marketing_image_resource_name = upload_asset( $api_client, $customer_id, "https://gaagl.page.link/bjYi", "Square Marketing Image" ); # Create the responsive display ad info object. my $responsive_display_ad_info = Google::Ads::GoogleAds::V25::Common::ResponsiveDisplayAdInfo->new({ marketingImages => [ Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ asset => $marketing_image_resource_name }) ], squareMarketingImages => [ Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ asset => $square_marketing_image_resource_name }) ], headlines => [ Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({ text => "Travel" }) ], longHeadline => Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({ text => "Travel the World" } ), descriptions => [ Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({ text => "Take to the air!" }) ], businessName => "Interplanetary Cruises", # Optional: Call to action text. # Valid texts: https://support.google.com/google-ads/answer/7005917 callToActionText => "Apply Now", # Optional: Set the ad colors. mainColor => "#0000ff", accentColor => "#ffff00", # Optional: Set to false to strictly render the ad using the colors. allowFlexibleColor => "false", # Optional: Set the format setting that the ad will be served in. formatSetting => NON_NATIVE, # Optional: Create a logo image and set it to the ad. # logoImages => [ # Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ # asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" # }) # ], # Optional: Create a square logo image and set it to the ad. # squareLogoImages => [ # Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ # asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" # }) # ] }); # Create an ad group ad. my $ad_group_ad = Google::Ads::GoogleAds::V25::Resources::AdGroupAd->new({ adGroup => $ad_group_resource_name, ad => Google::Ads::GoogleAds::V25::Resources::Ad->new({ responsiveDisplayAd => $responsive_display_ad_info, finalUrls => ["http://www.example.com/"]})}); # Create an ad group ad operation. my $ad_group_ad_operation = Google::Ads::GoogleAds::V25::Services::AdGroupAdService::AdGroupAdOperation ->new({create => $ad_group_ad}); # Issue a mutate request to add the ad group ad. my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({ customerId => $customer_id, operations => [$ad_group_ad_operation]}); printf "Created ad group ad with resource name '%s'.\n", $ad_group_ads_response->{results}[0]{resourceName}; }
curl
Recursos avançados
- Controles de cor
- Você pode personalizar as cores dos seus anúncios de display responsivos para atender às necessidades da sua marca especificando
main_coloreaccent_colorcomo strings de cores hexadecimais de seis dígitos (por exemplo,#ffffff). Para definirmain_colorouaccent_color, é necessário definir o outro. Definaallow_flexible_color(que étruepor padrão) comotruequando quiser permitir que os anúncios sejam disponibilizados com cores otimizadas diferentes das especificadas quando necessário.allow_flexible_colorprecisa sertruesemain_coloreaccent_colornão estiverem definidos. - Configuração de formato de anúncio gráfico
Os anúncios responsivos de display podem ser veiculados nos formatos
ALL_FORMATS(padrão),NATIVEouNON_NATIVE. A renderização dos formatosNATIVEé controlada pelos editores, enquanto a dos formatosNON_NATIVEé otimizada por modelos do Google usando entradas do anunciante, como informações de cores demain_coloreaccent_color.Você pode definir o campo
format_settingpara selecionar o formato em que os anúncios são veiculados. No entanto, não é possível definirformat_settingcomoNATIVEquandoallow_flexible_coloréfalse, já que a coloração é controlada pelos publishers no caso de formatosNATIVE.- Controles de anúncios
Os anúncios responsivos de display podem especificar ativações para vídeos gerados automaticamente ou melhorias de recursos usando o campo
control_spec(comoenable_asset_enhancementseenable_autogen_video).