تنظيم صفحاتك في مجموعات
يمكنك حفظ المحتوى وتصنيفه حسب إعداداتك المفضّلة.
في ما يخص expression_rule_user_list،
هناك فرق إضافي يجب توضيحه. بشكل تلقائي، ستجمع "إعلانات Google" AND كل عناصر القاعدة في مجموعة عناصر قاعدة. وهذا يعني أنّه يجب أن يتطابق كل عنصر من عناصر القاعدة في مجموعة واحدة على الأقل من مجموعات عناصر القاعدة حتى تضيف القاعدة أحد الزوّار إلى القائمة. يُطلق على هذا الشكل اسم "الشكل العادي المنفصل" أو OR_OF_ANDS.
بدلاً من ذلك، يمكنك إعداد قائمتك بحيث لا تتم إضافة زائر إليها إلا إذا تطابق عنصر قاعدة واحد على الأقل في كل مجموعة من عناصر القواعد. يُطلق على ذلك اسم "الصيغة العادية الاقترانية" أو AND_OF_ORS، وهي متاحة expression_rule_user_list
باستخدام الحقل rule_type. ستؤدي محاولة استخدام AND_OF_ORS مع date_specific_rule_user_list إلى حدوث خطأ.
كل ما عليك فعله هو دمج مجموعات عناصر القواعد أعلاه في قائمة مستخدمين جديدة. في هذه الحالة، سنترك وظيفة OR_OF_ANDS التلقائية كما هي، لأنّنا أنشأنا هذه القواعد لهذا الغرض.
يمكنك أيضًا تضمين المستخدمين السابقين في قائمة مستخدمين مستندة إلى قواعد من خلال ضبط قيمة
prepopulation_status
لقائمة المستخدمين على
REQUESTED،
وتتبُّع تقدّم عملية التعبئة المسبقة غير المتزامنة من خلال
التحقّق بشكل دوري من حالة هذا الحقل.
لن يؤدي ذلك إلا إلى إضافة المستخدمين السابقين من آخر 30 يومًا، وذلك حسب مدة العضوية في القائمة وتاريخ إضافة علامة تجديد النشاط التسويقي. سيتم تعديل الحالة إلى
FINISHED
بعد معالجة الطلب، أو إلى
FAILED
في حال تعذّر معالجة الطلب.
تاريخ التعديل الأخير: 2025-09-06 (حسب التوقيت العالمي المتفَّق عليه)
[[["يسهُل فهم المحتوى.","easyToUnderstand","thumb-up"],["ساعَدني المحتوى في حلّ مشكلتي.","solvedMyProblem","thumb-up"],["غير ذلك","otherUp","thumb-up"]],[["لا يحتوي على المعلومات التي أحتاج إليها.","missingTheInformationINeed","thumb-down"],["الخطوات معقدة للغاية / كثيرة جدًا.","tooComplicatedTooManySteps","thumb-down"],["المحتوى قديم.","outOfDate","thumb-down"],["ثمة مشكلة في الترجمة.","translationIssue","thumb-down"],["مشكلة في العيّنات / التعليمات البرمجية","samplesCodeIssue","thumb-down"],["غير ذلك","otherDown","thumb-down"]],["تاريخ التعديل الأخير: 2025-09-06 (حسب التوقيت العالمي المتفَّق عليه)"],[[["\u003cp\u003eGoogle Ads uses "disjunctive normal form" (OR of ANDs) by default, requiring every rule item in at least one rule item group to match for a visitor to be added to the list.\u003c/p\u003e\n"],["\u003cp\u003eYou can configure the list to use "conjunctive normal form" (AND of ORs) where at least one rule item in each rule item group must match, but this is not applicable to date-specific rule user lists.\u003c/p\u003e\n"],["\u003cp\u003ePast users (within the last 30 days) can be included in the list by setting the \u003ccode\u003eprepopulation_status\u003c/code\u003e to \u003ccode\u003eREQUESTED\u003c/code\u003e and monitoring its progress.\u003c/p\u003e\n"]]],[],null,["# Creating the User List\n\nFor [`expression_rule_user_list`](/google-ads/api/reference/rpc/v21/RuleBasedUserListInfo#expression_rule_user_list),\nthere's an additional distinction to make. By\ndefault, Google Ads will `AND` together all rule items in a rule item\ngroup. This means that **every rule item** in **at least one rule item group**\nmust match in order for the rule to add a visitor to the list. This is called\n\"disjunctive normal form\", or [`OR_OF_ANDS`](/google-ads/api/reference/rpc/v21/UserListRuleTypeEnum.UserListRuleType#or_of_ands).\n\nAlternatively, you could set up your list to only add a visitor to the list if\n**at least one rule item** in **each rule item group** matches. This\nis called \"conjunctive normal form\", or\n[`AND_OF_ORS`](/google-ads/api/reference/rpc/v21/UserListRuleTypeEnum.UserListRuleType#and_of_ors),\nand is available for [`expression_rule_user_list`](/google-ads/api/reference/rpc/v21/RuleBasedUserListInfo#expression_rule_user_list)\nby using the\n[`rule_type`](/google-ads/api/reference/rpc/v21/UserListRuleInfo#rule_type) field. Trying to\nuse `AND_OF_ORS` for a\n[`date_specific_rule_user_list`](/google-ads/api/reference/rpc/v21/RuleBasedUserListInfo#date_specific_rule_user_list)\nwill result in an error.\n\nAll that's left is to combine the rule item groups above into a new user\nlist. In this case, we'll leave the default `OR_OF_ANDS` functionality in place,\nsince that's what we built these rules for.\n\n\n### Java\n\n```java\nFlexibleRuleUserListInfo flexibleRuleUserListInfo =\n FlexibleRuleUserListInfo.newBuilder()\n .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)\n .addInclusiveOperands(\n FlexibleRuleOperandInfo.newBuilder()\n .setRule(\n // The default rule_type for a UserListRuleInfo object is OR of ANDs\n // (disjunctive normal form). That is, rule items will be ANDed together\n // within rule item groups and the groups themselves will be ORed together.\n UserListRuleInfo.newBuilder()\n .addRuleItemGroups(checkoutDateRuleGroup)\n .addRuleItemGroups(checkoutAndCartSizeRuleGroup))\n // Optional: includes a lookback window for this rule, in days.\n .setLookbackWindowDays(7L))\n .build();https://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/remarketing/SetUpAdvancedRemarketing.java#L196-L210\n \n```\n\n### C#\n\n```c#\nFlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();\nFlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {\n Rule = new UserListRuleInfo()\n};\nflexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutAndCartSizeRuleGroup);\nflexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutDateRuleGroup);\nflexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);https://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/Remarketing/SetUpAdvancedRemarketing.cs#L179-L185\n \n```\n\n### PHP\n\n```php\n$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([\n 'inclusive_rule_operator' =\u003e UserListFlexibleRuleOperator::PBAND,\n 'inclusive_operands' =\u003e [\n new FlexibleRuleOperandInfo([\n 'rule' =\u003e new UserListRuleInfo([\n // The default rule_type for a UserListRuleInfo object is OR of ANDs\n // (disjunctive normal form). That is, rule items will be ANDed together\n // within rule item groups and the groups themselves will be ORed together.\n 'rule_item_groups' =\u003e [\n $checkoutAndCartSizeRuleGroup,\n $checkoutDateRuleGroup\n ]\n ]),\n // Optionally add a lookback window for this rule, in days.\n 'lookback_window_days' =\u003e 7\n ])\n ],\n 'exclusive_operands' =\u003e []\n]); \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/Remarketing/SetUpAdvancedRemarketing.php#L198-L216\n\n \n```\n\n### Python\n\n```python\n# Create a FlexibleRuleUserListInfo object, or a flexible rule\n# representation of visitors with one or multiple actions.\n# FlexibleRuleUserListInfo wraps UserListRuleInfo in a\n# FlexibleRuleOperandInfo object that represents which user lists to\n# include or exclude.\nflexible_rule_user_list_info: FlexibleRuleUserListInfo = (\n rule_based_user_list_info.flexible_rule_user_list\n)\nflexible_rule_user_list_info.inclusive_rule_operator = (\n client.enums.UserListFlexibleRuleOperatorEnum.AND\n)\n# The default rule_type for a UserListRuleInfo object is OR of\n# ANDs (disjunctive normal form). That is, rule items will be\n# ANDed together within rule item groups and the groups\n# themselves will be ORed together.\nrule_operand: FlexibleRuleOperandInfo = client.get_type(\n \"FlexibleRuleOperandInfo\"\n)\nrule_operand.rule.rule_item_groups.extend(\n [\n checkout_and_cart_size_rule_group,\n checkout_date_rule_group,\n ]\n)\nrule_operand.lookback_window_days = 7\nflexible_rule_user_list_info.inclusive_operands.append(rule_operand)https://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/remarketing/set_up_advanced_remarketing.py#L191-L216\n \n```\n\n### Ruby\n\n```ruby\nr.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|\n frul.inclusive_rule_operator = :AND\n frul.inclusive_operands \u003c\u003c client.resource.flexible_rule_operand_info do |froi|\n froi.rule = client.resource.user_list_rule_info do |info|\n info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]\n end\n # Optionally include a lookback window for this rule, in days.\n froi.lookback_window_days = 7\n end\nend \nhttps://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/remarketing/set_up_advanced_remarketing.rb#L126-L135\n\n \n```\n\n### Perl\n\n```perl\nmy $flexible_rule_user_list_info =\n Google::Ads::GoogleAds::V21::Common::FlexibleRuleUserListInfo-\u003enew({\n inclusiveRuleOperator =\u003e AND,\n inclusiveOperands =\u003e [\n Google::Ads::GoogleAds::V21::Common::FlexibleRuleOperandInfo-\u003enew({\n rule =\u003e Google::Ads::GoogleAds::V21::Common::UserListRuleInfo-\u003enew({\n # The default rule_type for a UserListRuleInfo object is OR of\n # ANDs (disjunctive normal form). That is, rule items will be\n # ANDed together within rule item groups and the groups\n # themselves will be ORed together.\n ruleItemGroups =\u003e [\n $checkout_date_rule_group, $checkout_and_cart_size_rule_group\n ]}\n ),\n # Optionally include a lookback window for this rule, in days.\n lookback_window_days =\u003e 7\n })\n ],\n exclusiveOperands =\u003e []});https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/remarketing/set_up_advanced_remarketing.pl#L151-L169\n \n```\n\n\u003cbr /\u003e\n\nInclude past users in the list\n------------------------------\n\nYou can also include past users in a rule-based user list by setting the\n[`prepopulation_status`](/google-ads/api/reference/rpc/v21/RuleBasedUserListInfo#prepopulation_status)\nof the user list to\n[`REQUESTED`](/google-ads/api/reference/rpc/v21/UserListPrepopulationStatusEnum.UserListPrepopulationStatus#requested),\nand monitor the progress of the asynchronous prepopulation process by\nperiodically checking the status of this field.\n\nThis will only add past users from within the last 30 days, depending on the\nlist's membership duration and the date when the remarketing tag is added. The\nstatus will be updated to\n[`FINISHED`](/google-ads/api/reference/rpc/v21/UserListPrepopulationStatusEnum.UserListPrepopulationStatus#finished)\nonce the request is processed, or\n[`FAILED`](/google-ads/api/reference/rpc/v21/UserListPrepopulationStatusEnum.UserListPrepopulationStatus#failed)\nif the request fails."]]