Kitle listenizi belirli işlemler yapmış kullanıcılarla doldurabilirsiniz. optimize edebilirsiniz. Dönüşüm izlemeyi kullanıyorsanız reklamlarla daha önce hesabınızda bir dönüşüm (satın alma gibi) tetikleyen kullanıcılar web sitesi.
Ayrıca reklamlarınızı, sitenizde belirli bir işlemi yapmış olan kullanıcılara da dönüşüm olarak değerlendirmediğiniz bir web sitesidir (örneğin, bir kullanıcının Ancak daha sonra, satın alma işlemi gerçekleştirmeden bir öğeyi alışveriş sepetinden siler.
Ön koşullar
Kitle segmentleri oluşturmak ve hedeflemek için önce şunları yapmanız gerekir:
Şu göz atın: ilgi alanına ve yere dayalı reklamcılığa ilişkin politika. Kullanıcılar hakkındaki hassas bilgiler, kitle oluşturmak için kullanılamaz.
Google etiketinizi ayarlayın.
Mobil uygulama davranışına dayalı kullanıcı listeleri oluşturmak isteyen reklamverenler Firebase SDK'sını uygulayabilir veya üçüncü taraf SDK'larıyla birlikte en iyi sonucu verir.
Google etiketini alma
Tüm Google Ads hesaplarında, hesap düzeyinde tam olarak Google etiketi otomatik olarak oluşturulur Hesap açıldığında.
Yardım Merkezi'ndeki talimatları uygulayarak Google Ads kullanıcı arayüzünde Google etiketini alabilirsiniz.
talimatları veya
bir RemarketingAction
oluşturarak ve ardından Google etiketini alarak Google Ads API'ye
bir
GoogleAdsService.searchStream
remarketing_action
ile istek gönderin
kaynak:
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'
Google etiketini web sitenize veya uygulamanıza yükleme
Sonraki adım, Google etiketinizi sitenizin tüm sayfalarına yüklemektir. Öğrenin Google etiketini sitenize veya mobil sitenize ekleme hakkında daha fazla bilgi uygulamasında gösterilir.
Yalnızca ziyaret edilen sayfa URL'lerini temel alarak kitle segmentleri oluşturmayı planlıyorsanız Google etiketinizde herhangi bir düzenleme yapmanız gerekmez. Özel alan kullanıyorsanız parametresini Gelişmiş etiketleme ve yeniden pazarlama oluşturmaya yönelik stratejiler listeler.
Doğrulamak için Google Tag Assistant'ı kullanabilirsiniz. birçok yolu vardır.
Yerleşik Google etiketi parametreleri
Bir kullanıcı listesini hedeflemek için yerleşik yeniden pazarlama parametresini url__
kullanabilirsiniz
aşağıdaki örnekteki gibi, kullanıcıların web sitenizde ziyaret ettiği URL'lere göre
Web sitenizin ziyaretçileri
bakın.
Özel Google etiketi parametreleri
Etiketlerinize özel Google etiketi parametreleri ekleyebilirsiniz.
Kendi özel parametrelerinizi oluşturmadan önce, önceden tanımlanmış parametreleri olup olmadığını kontrol edin. Önceden tanımlanmış parametreleri kullanma Diğer Google Ads yeniden pazarlama özellikleriyle entegrasyonu kolaylaştırır.
Kullanıcı listesini oluşturma
Belirli işlemler yapan ziyaretçileri hedeflemek için
Bir basic_user_list
alanı
UserList
, şuna sahip:
BasicUserListInfo
Şunu içeren nesne:
işlemlere ilişkin referanslar (dönüşüm veya dönüşüm dışı)
hangi tür işlemleri hedeflediğiniz.
Kullanıcıları hedeflediğiniz bir örnek senaryonun eksiksiz ve adım adım açıklamalı kılavuzu için dönüşüm işlemlerinin ve dönüşüm olmayan işlemlerin kombinasyonuna dayalı olarak daha fazla bilgi edinmek için Örnek senaryo.
Dönüşüm tetikleyen ziyaretçiler
Temel bir kullanıcı listesinin üyeliğini, bir veya daha fazla kullanıcıyı tetikleyen kullanıcılar şeklinde tanımlar.
dönüşüm işlemlerini görüntüleyebilirsiniz. Temel kullanıcı listesi oluşturduğunuzda
öğesinin kaynak adını belirtin
ConversionAction
itibarıyla bir
UserListActionInfo
nesnesi
UserList
'a geçti.
Aşağıdaki örnek, mevcut iki URL ile ilişkilendirilmiş bir temel kullanıcı listesi oluşturma dönüşüm işlemleri:
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, List<Long> conversionActionIds) { List<UserListActionInfo> userListActionInfoList = new ArrayList<>(); for (long conversionActionId : conversionActionIds) { // Creates the UserListActionInfo object for a given conversion action. This specifies the // conversion action that, when triggered, will cause a user to be added to a UserList. UserListActionInfo userListActionInfo = UserListActionInfo.newBuilder() .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId)) .build(); userListActionInfoList.add(userListActionInfo); } // Creates a basic user list info object with all of the conversion actions. BasicUserListInfo basicUserListInfo = BasicUserListInfo.newBuilder().addAllActions(userListActionInfoList).build(); // Creates the basic user list. UserList basicUserList = UserList.newBuilder() .setName("Example BasicUserList #" + getPrintableDateTime()) .setDescription("A list of people who have triggered one or more conversion actions") .setMembershipLifeSpan(365) .setBasicUserList(basicUserListInfo) .setMembershipStatus(UserListMembershipStatus.OPEN) .build(); // Creates the operation. UserListOperation operation = UserListOperation.newBuilder().setCreate(basicUserList).build(); // Creates the service client. try (UserListServiceClient userListServiceClient = googleAdsClient.getLatestVersion().createUserListServiceClient()) { // Adds the basic user list. MutateUserListsResponse response = userListServiceClient.mutateUserLists( Long.toString(customerId), ImmutableList.of(operation)); // Prints the results. System.out.printf( "Created basic user list with resource name '%s'.%n", response.getResults(0).getResourceName()); } }
C#
public void Run(GoogleAdsClient client, long customerId, long[] conversionActionIds) { // Creates the service client. UserListServiceClient userListServiceClient = client.GetService(Services.V17.UserListService); List<UserListActionInfo> userListActionInfoList = new List<UserListActionInfo>(); foreach (long conversionActionId in conversionActionIds) { // Creates the UserListActionInfo object for a given conversion action. This // specifies the conversion action that, when triggered, will cause a user to be // added to a UserList. userListActionInfoList.Add(new UserListActionInfo { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId) }); } // Creates a basic user list info object with all of the conversion actions. BasicUserListInfo basicUserListInfo = new BasicUserListInfo(); basicUserListInfo.Actions.Add(userListActionInfoList); // Creates the basic user list. UserList basicUserList = new UserList { Name = $"Example BasicUserList #{ExampleUtilities.GetShortRandomString()}", Description = "A list of people who have triggered one or more conversion actions", MembershipLifeSpan = 365L, BasicUserList = basicUserListInfo, MembershipStatus = UserListMembershipStatus.Open }; // Creates the operation. UserListOperation operation = new UserListOperation { Create = basicUserList }; try { // Adds the new user list. MutateUserListsResponse response = userListServiceClient.MutateUserLists (customerId.ToString(), new[] { operation }); // Prints the result. Console.WriteLine("Created basic user list with resource name: " + $"{response.Results.First().ResourceName}"); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, array $conversionActionIds ) { $userListActionInfoList = []; foreach ($conversionActionIds as $conversionActionId) { // Creates the UserListActionInfo object for a given conversion action. This specifies // the conversion action that, when triggered, will cause a user to be added to a // UserList. $userListActionInfoList[] = new UserListActionInfo([ 'conversion_action' => ResourceNames::forConversionAction( $customerId, $conversionActionId ) ]); } // Creates a basic user list info object with all of the conversion actions. $basicUserListInfo = new BasicUserListInfo(['actions' => $userListActionInfoList]); // Creates the basic user list. $basicUserList = new UserList([ 'name' => 'Example BasicUserList #' . Helper::getPrintableDatetime(), 'description' => 'A list of people who have triggered one or more conversion actions', 'membership_status' => UserListMembershipStatus::OPEN, 'membership_life_span' => 365, 'basic_user_list' => $basicUserListInfo ]); // Creates the operation. $operation = new UserListOperation(); $operation->setCreate($basicUserList); // Issues a mutate request to add the user list and prints some information. $userListServiceClient = $googleAdsClient->getUserListServiceClient(); $response = $userListServiceClient->mutateUserLists( MutateUserListsRequest::build($customerId, [$operation]) ); printf( "Created basic user list with resource name '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL ); }
Python
def main(client, customer_id, conversion_action_ids): """Creates a combination user list. Args: client: The Google Ads client. customer_id: The customer ID for which to add the user list. conversion_action_ids: The IDs of the conversion actions for the basic user list. """ # Get the UserListService and ConversionActionService clients. user_list_service = client.get_service("UserListService") conversion_action_service = client.get_service("ConversionActionService") # Create a list of UserListActionInfo objects for the given conversion # actions. These specify the conversion actions that, when triggered, will # cause a user to be added to a UserList. user_list_action_info_list = [] for conversion_action_id in conversion_action_ids: user_list_action_info = client.get_type("UserListActionInfo") user_list_action_info.conversion_action = ( conversion_action_service.conversion_action_path( customer_id, conversion_action_id ) ) user_list_action_info_list.append(user_list_action_info) # Create a UserListOperation and populate the UserList. user_list_operation = client.get_type("UserListOperation") user_list = user_list_operation.create user_list.name = f"Example BasicUserList #{uuid4()}" user_list.description = ( "A list of people who have triggered one or more conversion actions" ) user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN user_list.membership_life_span = 365 # The basic user list info object contains the conversion action info. user_list.basic_user_list.actions.extend(user_list_action_info_list) # Issue a mutate request to add the user list, then print the results. response = user_list_service.mutate_user_lists( customer_id=customer_id, operations=[user_list_operation] ) print( "Created basic user list with resource name " f"'{response.results[0].resource_name}.'" )
Ruby
def add_conversion_based_user_list(customer_id, conversion_action_ids) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Creates the basic user list. operation = client.operation.create_resource.user_list do |u| u.name = "Example BasicUserList ##{(Time.new.to_f * 100).to_i}" u.description = "A list of people who have triggered one or more conversion actions" u.membership_status = :OPEN u.membership_life_span = 365 # Creates a basic user list info object with all of the conversion actions. u.basic_user_list = client.resource.basic_user_list_info do |info| conversion_action_ids.each do |conversion_action_id| # Creates the UserListActionInfo object for a given conversion action. # This specifies the conversion action that, when triggered, will cause a # user to be added to a user_list. info.actions << client.resource.user_list_action_info do |action| action.conversion_action = client.path.conversion_action(customer_id, conversion_action_id) end end end end # Issues a mutate request to add the user list and prints some information. response = client.service.user_list.mutate_user_lists( customer_id: customer_id, operations: [operation], ) puts "Created basic user list with resource name " \ "#{response.results.first.resource_name}" end
Perl
sub add_conversion_based_user_list { my ($api_client, $customer_id, $conversion_action_ids) = @_; my $user_list_action_info_list = []; foreach my $conversion_action_id (@$conversion_action_ids) { # Create the UserListActionInfo object for a given conversion action. This # specifies the conversion action that, when triggered, will cause a user to # be added to a UserList. push @$user_list_action_info_list, Google::Ads::GoogleAds::V17::Common::UserListActionInfo->new({ conversionAction => Google::Ads::GoogleAds::V17::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id )}); } # Create a basic user list info object with all of the conversion actions. my $basic_user_list_info = Google::Ads::GoogleAds::V17::Common::BasicUserListInfo->new({ actions => $user_list_action_info_list }); # Create the basic user list. my $basic_user_list = Google::Ads::GoogleAds::V17::Resources::UserList->new({ name => "Example BasicUserList #" . uniqid(), description => "A list of people who have triggered one or more conversion actions", membershipStatus => OPEN, membershipLifeSpan => 365, basicUserList => $basic_user_list_info }); # Create the operation. my $user_list_operation = Google::Ads::GoogleAds::V17::Services::UserListService::UserListOperation-> new({ create => $basic_user_list }); # Issue a mutate request to add the user list and print some information. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); printf "Created basic user list with resource name '%s'.\n", $user_lists_response->{results}[0]{resourceName}; return 1; }
Dönüşüm olmayan işlemler gerçekleştiren ziyaretçiler
Web sitenizde işlem yapan kişiler için temel bir kullanıcı listesi oluşturabilirsiniz
yeni bir ilişkilendirmeyle ilişkilendirerek dönüşümleri saymadığınızı
Bir yerine RemarketingAction
ConversionAction
.
Listeyi al
Kullanıcı listenizi almak için aşağıdaki Google Ads Sorgu Dili sorgusunu
user_list
kaynağı.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Listeyi hedefle
Kitle segmentiniz oluşturulduktan sonraki adım, somut olarak ortaya koyar.
Kitle segmenti hedefleme kuralları
Pozitif (teklif verilebilir) kullanıcı listeleri kampanya düzeyinde ayarlanamaz ve aynı anda reklam grubu düzeyinde bulabilirsiniz. Pozitif kullanıcı listesi ölçütleri kaldırılmalıdır kampanya için bir tane ayarlanmadan önce, kampanyadaki tüm reklam gruplarındaki değerleri belirler.
Kullanıcı listesine göre pozitif hedefleme yalnızca Arama Ağı kampanyalarında desteklenir. Örneğin, Görüntülü Reklam Ağı kampanyaları,
CampaignCriterion
user_list
kümelerinin hariç tutuldu.Arama Ağı ve Alışveriş kampanyalarındaki kullanıcı listesi hedefleri ilgili ayarı desteklemez aşağıdaki alanları doldurun:
Reklamları kullanıcı listenize hedefleme
Süreç, API'deki diğer hedefleme ölçütü türlerine benzer. İlgili içeriği oluşturmak için kullanılan
Aşağıdaki kod, bir reklam grubundaki reklamları bir kullanıcı listesine hedeflemek için AdGroupCriterion
etiketini nasıl kullanabileceğinizi gösterir:
Java
private String targetAdsInAdGroupToUserList( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) { // Creates the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the results. String adGroupCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created ad group criterion with resource name '%s' " + "targeting user list with resource name '%s' with ad group with ID %d.%n", adGroupCriterionResourceName, userList, adGroupId); return adGroupCriterionResourceName; } }
C#
private string TargetAdsInAdGroupToUserList( GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V17.AdGroupCriterionService); // Create the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation { Create = adGroupCriterion }; // Add the ad group criterion, then print and return the new criterion's resource name. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), new[] { adGroupCriterionOperation }); string adGroupCriterionResourceName = mutateAdGroupCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created ad group criterion with resource name " + $"'{adGroupCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with ad group with ID {adGroupId}."); return adGroupCriterionResourceName; }
PHP
private static function targetAdsInAdGroupToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, string $userListResourceName ): string { // Creates the ad group criterion targeting members of the user list. $adGroupCriterion = new AdGroupCriterion([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new AdGroupCriterionOperation(); $operation->setCreate($adGroupCriterion); // Issues a mutate request to add an ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */ $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$operation]) ); $adGroupCriterionResourceName = $adGroupCriterionResponse->getResults()[0]->getResourceName(); printf( "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.%s", $adGroupCriterionResourceName, $userListResourceName, $adGroupId, PHP_EOL ); return $adGroupCriterionResourceName; }
Python
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list_resource_name ): """Creates an ad group criterion that targets a user list with an ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an ad group criterion. ad_group_id: a str ID for an ad group used to create an ad group criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for an ad group criterion. """ ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation") # Creates the ad group criterion targeting members of the user list. ad_group_criterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = client.get_service( "AdGroupService" ).ad_group_path(customer_id, ad_group_id) ad_group_criterion.user_list.user_list = user_list_resource_name ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created ad group criterion with resource name: " f"'{resource_name}' targeting user list with resource name: " f"'{user_list_resource_name}' and with ad group with ID " f"{ad_group_id}." ) return resource_name
Ruby
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list ) # Creates the ad group criterion targeting members of the user list. operation = client.operation.create_resource.ad_group_criterion do |agc| agc.ad_group = client.path.ad_group(customer_id, ad_group_id) agc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the ad group criterion. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [operation], ) ad_group_criterion_resource_name = response.results.first.resource_name puts "Successfully created ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with ad group with ID #{ad_group_id}" ad_group_criterion_resource_name end
Perl
sub target_ads_in_ad_group_to_user_list { my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_; # Create the ad group criterion targeting members of the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion }); # Add the ad group criterion, then print and return the new criterion's resource name. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); my $ad_group_criterion_resource_name = $ad_group_criteria_response->{results}[0]{resourceName}; printf "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.\n", $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id; return $ad_group_criterion_resource_name; }
Diğer ölçüt türlerinde olduğu gibi,
AdGroupCriterion
nesne (teklif geçersiz kılma gibi).
Hedefleme düzeylerini değiştir
Reklam grubu düzeyindeki kullanıcı listesi ölçütünden kampanya düzeyine geçiyorsanız önce mevcut kullanıcı listesi ölçütlerini her "etkin" veya o kampanya kapsamındaki duraklatılmış reklam grubu. Görüntülemek için genişletilebilir öğeleri tıklayın örnek kodu kullanabilirsiniz.
İlk olarak, belirli bir kampanya kapsamındaki tüm Reklam Grubu Ölçütlerini alın.
Java
private List<String> getUserListAdGroupCriterion( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { List<String> userListCriteria = new ArrayList<>(); // Creates the Google Ads service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a request that will retrieve all of the ad group criteria under a campaign. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery( "SELECT ad_group_criterion.criterion_id" + " FROM ad_group_criterion" + " WHERE campaign.id = " + campaignId + " AND ad_group_criterion.type = 'USER_LIST'") .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages. Prints the results and adds the ad group criteria // resource names to the list. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName(); System.out.printf( "Ad group criterion with resource name '%s' was found.%n", adGroupCriterionResourceName); userListCriteria.add(adGroupCriterionResourceName); } } return userListCriteria; }
C#
private List<string> GetUserListAdGroupCriteria( GoogleAdsClient client, long customerId, long campaignId) { // Get the GoogleAdsService client. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V17.GoogleAdsService); List<string> userListCriteriaResourceNames = new List<string>(); // Create a query that will retrieve all of the ad group criteria under a campaign. string query = $@" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaignId} AND ad_group_criterion.type = 'USER_LIST'"; // Issue the search request. googleAdsServiceClient.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse resp) { // Display the results and add the resource names to the list. foreach (GoogleAdsRow googleAdsRow in resp.Results) { string adGroupCriterionResourceName = googleAdsRow.AdGroupCriterion.ResourceName; Console.WriteLine("Ad group criterion with resource name " + $"{adGroupCriterionResourceName} was found."); userListCriteriaResourceNames.Add(adGroupCriterionResourceName); } }); return userListCriteriaResourceNames; }
PHP
private static function getUserListAdGroupCriteria( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ): array { // Creates a query that retrieves all of the ad group criteria under a campaign. $query = sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d " . "AND ad_group_criterion.type = 'USER_LIST'", $campaignId ); // Creates the Google Ads service client. $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Issues the search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $userListCriteria = []; // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group // criteria resource names to the list. foreach ($response->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName(); printf( "Ad group criterion with resource name '%s' was found.%s", $adGroupCriterionResourceName, PHP_EOL ); $userListCriteria[] = $adGroupCriterionResourceName; } return $userListCriteria; }
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id): """Finds all of user list ad group criteria under a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str campaign ID. Returns: a list of ad group criterion resource names. """ # Creates a query that retrieves all of the ad group criteria under a # campaign. query = f""" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaign_id} AND ad_group_criterion.type = USER_LIST""" googleads_service = client.get_service("GoogleAdsService") search_request = client.get_type("SearchGoogleAdsRequest") search_request.customer_id = customer_id search_request.query = query response = googleads_service.search(request=search_request) # Iterates over all rows in all pages. Prints the user list criteria and # adds the ad group criteria resource names to the list. user_list_criteria = [] for row in response: resource_name = row.ad_group_criterion.resource_name print( "Ad group criterion with resource name '{resource_name}' was " "found." ) user_list_criteria.append(resource_name) return user_list_criteria
Ruby
def get_user_list_ad_group_criterion( client, customer_id, campaign_id ) user_list_criteria = [] # Creates a query that will retrieve all of the ad group criteria # under a campaign. query = <<~QUERY SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = #{campaign_id} AND ad_group_criterion.type = 'USER_LIST' QUERY # Issues the search request. response = client.service.google_ads.search( customer_id: customer_id, query: query, page_size: PAGE_SIZE, ) # Iterates over all rows in all pages. Prints the results and adds the ad # group criteria resource names to the list. response.each do |row| ad_group_criterion_resource_name = row.ad_group_criterion.resource_name puts "Ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' was found" user_list_criteria << ad_group_criterion_resource_name end user_list_criteria end
Perl
sub get_user_list_ad_group_criteria { my ($api_client, $customer_id, $campaign_id) = @_; my $user_list_criterion_resource_names = []; # Create a search stream request that will retrieve all of the user list ad # group criteria under a campaign. my $search_stream_request = Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'", $campaign_id )}); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $api_client->GoogleAdsService(), request => $search_stream_request }); # Issue a search request and process the stream response. $search_stream_handler->process_contents( sub { # Display the results and add the resource names to the list. my $google_ads_row = shift; my $ad_group_criterion_resource_name = $google_ads_row->{adGroupCriterion}{resourceName}; printf "Ad group criterion with resource name '%s' was found.\n", $ad_group_criterion_resource_name; push(@$user_list_criterion_resource_names, $ad_group_criterion_resource_name); }); return $user_list_criterion_resource_names; }
Ardından, döndürülen tüm reklam grubu ölçütleri hedefini kaldırın.
Java
private void removeExistingListCriteriaFromAdGroup( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { // Retrieves all of the ad group criteria under a campaign. List<String> adGroupCriteria = getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId); List<AdGroupCriterionOperation> operations = new ArrayList<>(); // Creates a list of remove operations. for (String adGroupCriterion : adGroupCriteria) { operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build()); } // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Removes the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), operations); // Gets and prints the results. System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); for (MutateAdGroupCriterionResult result : response.getResultsList()) { System.out.printf( "Successfully removed ad group criterion with resource name '%s'.%n", result.getResourceName()); } } }
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId, long campaignId) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService(Services.V17.AdGroupCriterionService); // Retrieve all of the ad group criteria under a campaign. List<string> adGroupCriteria = GetUserListAdGroupCriteria(client, customerId, campaignId); // Create a list of remove operations. List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion => new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList(); // Remove the ad group criteria and print the resource names of the removed criteria. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), operations); Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " + "criteria."); foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results) { Console.WriteLine("Successfully removed ad group criterion with resource name " + $"'{result.ResourceName}'."); } }
PHP
private static function removeExistingListCriteriaFromAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ) { // Retrieves all of the ad group criteria under a campaign. $allAdGroupCriteria = self::getUserListAdGroupCriteria( $googleAdsClient, $customerId, $campaignId ); $removeOperations = []; // Creates a list of remove operations. foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) { $operation = new AdGroupCriterionOperation(); $operation->setRemove($adGroupCriterionResourceName); $removeOperations[] = $operation; } // Issues a mutate request to remove the ad group criteria. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */ $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $removeOperations) ); foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) { printf( "Successfully removed ad group criterion with resource name '%s'.%s", $adGroupCriteriaResult->getResourceName(), PHP_EOL ); } }
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id): """Removes all ad group criteria targeting a user list under a campaign. This is a necessary step before targeting a user list at the campaign level. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str ID for a campaign that will have all ad group criteria that targets user lists removed. """ # Retrieves all of the ad group criteria under a campaign. all_ad_group_criteria = get_user_list_ad_group_criteria( client, customer_id, campaign_id ) # Creates a list of remove operations. remove_operations = [] for ad_group_criterion_resource_name in all_ad_group_criteria: remove_operation = client.get_type("AdGroupCriterionOperation") remove_operation.remove = ad_group_criterion_resource_name remove_operations.append(remove_operation) ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=remove_operations ) print( "Successfully removed ad group criterion with resource name: " f"'{response.results[0].resource_name}'" )
Ruby
def remove_existing_list_criteria_from_ad_group( client, customer_id, campaign_id ) # Retrieves all of the ad group criteria under a campaign. ad_group_criteria = get_user_list_ad_group_criterion( client, customer_id, campaign_id) # Creates a list of remove operations. operations = [] ad_group_criteria.each do |agc| operations << client.operation.remove_resource.ad_group_criterion(agc) end # Issues a mutate request to remove all ad group criteria. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.size} ad group criteria." response.results.each do |result| puts "Successfully removed ad group criterion with resource name " \ "'#{result.resource_name}'" end end
Perl
sub remove_existing_list_criteria_from_ad_group { my ($api_client, $customer_id, $campaign_id) = @_; # Retrieve all of the ad group criteria under a campaign. my $ad_group_criteria = get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id); # Create a list of remove operations. my $operations = []; foreach my $ad_group_criterion (@$ad_group_criteria) { push( @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion })); } # Remove the ad group criteria and print the resource names of the removed criteria. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { printf "Successfully removed ad group criterion with resource name '%s'.\n", $result->{resourceName}; } }
Geçiş yapılırken mevcut kampanya düzeyindeki kullanıcı listesi ölçütleri de kaldırılmalıdır kullanıcı listeleriyle karşılaştırabilirsiniz. Süreç, önceki örneği yansıtır.
CampaignCriterion kullanarak bir kampanyadaki reklamları bir kullanıcı listesine hedefleme.
Java
private String targetAdsInCampaignToUserList( GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) { // Creates the campaign criterion. CampaignCriterion campaignCriterion = CampaignCriterion.newBuilder() .setCampaign(ResourceNames.campaign(customerId, campaignId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. CampaignCriterionOperation operation = CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build(); // Creates the campaign criterion service client. try (CampaignCriterionServiceClient campaignCriterionServiceClient = googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) { // Adds the campaign criterion. MutateCampaignCriteriaResponse response = campaignCriterionServiceClient.mutateCampaignCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the campaign criterion resource name. String campaignCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created campaign criterion with resource name '%s' " + "targeting user list with resource name '%s' with campaign with ID %d.%n", campaignCriterionResourceName, userList, campaignId); return campaignCriterionResourceName; } }
C#
private string TargetAdsInCampaignToUserList( GoogleAdsClient client, long customerId, long campaignId, string userListResourceName) { // Get the CampaignCriterionService client. CampaignCriterionServiceClient campaignCriterionServiceClient = client.GetService(Services.V17.CampaignCriterionService); // Create the campaign criterion. CampaignCriterion campaignCriterion = new CampaignCriterion { Campaign = ResourceNames.Campaign(customerId, campaignId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation { Create = campaignCriterion }; // Add the campaign criterion and print the resulting criterion's resource name. MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse = campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(), new[] { campaignCriterionOperation }); string campaignCriterionResourceName = mutateCampaignCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created campaign criterion with resource name " + $"'{campaignCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with campaign with ID {campaignId}."); return campaignCriterionResourceName; }
PHP
private static function targetAdsInCampaignToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId, string $userListResourceName ): string { // Creates the campaign criterion. $campaignCriterion = new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign($customerId, $campaignId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new CampaignCriterionOperation(); $operation->setCreate($campaignCriterion); // Issues a mutate request to create a campaign criterion. $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient(); /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */ $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria( MutateCampaignCriteriaRequest::build($customerId, [$operation]) ); $campaignCriterionResourceName = $campaignCriteriaResponse->getResults()[0]->getResourceName(); printf( "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.%s", $campaignCriterionResourceName, $userListResourceName, $campaignId, PHP_EOL ); return $campaignCriterionResourceName; }
Python
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list_resource_name ): """Creates a campaign criterion that targets a user list with a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an campaign criterion. campaign_id: a str ID for a campaign used to create a campaign criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for a campaign criterion. """ campaign_criterion_operation = client.get_type("CampaignCriterionOperation") campaign_criterion = campaign_criterion_operation.create campaign_criterion.campaign = client.get_service( "CampaignService" ).campaign_path(customer_id, campaign_id) campaign_criterion.user_list.user_list = user_list_resource_name campaign_criterion_service = client.get_service("CampaignCriterionService") response = campaign_criterion_service.mutate_campaign_criteria( customer_id=customer_id, operations=[campaign_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created campaign criterion with resource name " f"'{resource_name}' targeting user list with resource name " f"'{user_list_resource_name}' with campaign with ID {campaign_id}" ) return resource_name
Ruby
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list ) # Creates the campaign criterion targeting members of the user list. operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign(customer_id, campaign_id) cc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the campaign criterion. response = client.service.campaign_criterion.mutate_campaign_criteria( customer_id: customer_id, operations: [operation], ) campaign_criterion_resource_name = response.results.first.resource_name puts "Successfully created campaign criterion with resource name " \ "'#{campaign_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with campaign with ID #{campaign_id}" campaign_criterion_resource_name end
Perl
sub target_ads_in_campaign_to_user_list { my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_; # Create the campaign criterion. my $campaign_criterion = Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $campaign_criterion_operation = Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => $campaign_criterion }); # Add the campaign criterion and print the resulting criterion's resource name. my $campaign_criteria_response = $api_client->CampaignCriterionService()->mutate({ customerId => $customer_id, operations => [$campaign_criterion_operation]}); my $campaign_criterion_resource_name = $campaign_criteria_response->{results}[0]{resourceName}; printf "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.\n", $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id; return $campaign_criterion_resource_name; }
Liste performansını inceleyin
Kitle segmentlerinizin performans verilerini toplamak için arama yapın.
ad_group_audience_view
veya campaign_audience_view
kaynağı.
Örneğin, conversions
veya cost_per_conversion
öğelerini inceleyebilirsiniz.
kitle segmentinin hedeflemenin gerçekten daha fazla
ardından teklif değiştiricilerinizi buna göre ayarlayın.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view