Użytkownicy, którzy wykonali określone działania

Możesz dodać do listy odbiorców osoby, które wykonały określone działania w Twojej witrynie. Jeśli korzystasz ze śledzenia konwersji, możesz kierować reklamy na którzy wcześniej wywołali konwersję (np. zakup) w Twojej witrynie witryny.

Możesz też kierować reklamy na osoby, które wykonały określone działanie na Twojej w witrynie, których nie uznajesz za konwersję, np. gdy użytkownik doda a następnie usuwa produkt z koszyka bez dokonywania zakupu.

Wymagania wstępne

Aby utworzyć segmenty odbiorców i kierować na nie reklamy:

  1. Zapoznaj się z zasadami związanymi z reklamami opartymi na zainteresowaniach i lokalizacji Do tworzenia list odbiorców nie można używać informacji poufnych o użytkownikach.

  2. Skonfiguruj tag Google.

    Reklamodawcy, którzy chcą tworzyć listy użytkowników na podstawie zachowań użytkowników w aplikacji mobilnej, wdrożyć pakiet SDK Firebase lub współpracować z zewnętrznymi pakietami SDK w celu śledzenia działania w aplikacji.

. 1. Skonfiguruj śledzenie konwersji. Postępuj zgodnie z w ramach zarządzania konwersjami. omówienie. Potem zainstalować tag Google na do Twojej witryny.

Pobieranie tagu Google

Wszystkie konta Google Ads mają dokładnie jeden tag Google Ads na poziomie konta tworzony automatycznie. po otwarciu konta.

Tag Google możesz pobrać w interfejsie Google Ads w tym artykule w Centrum pomocy instrukcji lub w interfejs Google Ads API – utwórz RemarketingAction, a potem pobierz tag Google; wydając GoogleAdsService.searchStream za pomocą żądania remarketing_action zasób:

SELECT
  remarketing_action.id,
  remarketing_action.name,
  remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'

Instalowanie tagu Google w witrynie lub aplikacji

Następnym krokiem jest zainstalowanie tagu Google na wszystkich stronach witryny. Informacje więcej informacji o dodawaniu tagu Google do witryny lub urządzenia mobilnego

Jeśli planujesz tworzyć segmenty odbiorców tylko w oparciu o adresy URL odwiedzonych stron, nie musisz wprowadzać żadnych zmian w tagu Google. Jeśli używasz niestandardowego musisz edytować tag, aby je uwzględnić, tak jak to opisano w sekcji Zaawansowane strategie tagowania i tworzenia remarketingu .

Do weryfikacji możesz użyć rozszerzenia Google Tag Assistant. instalacji tagu.

Wbudowane parametry tagu Google

Możesz użyć wbudowanego parametru remarketingu url__, by kierować reklamy na listę użytkowników. na podstawie adresów URL odwiedzonych przez użytkowników w witrynie, co pokazuje liczbę użytkowników witryny przykład.

Parametry niestandardowego tagu Google

Możesz dodać niestandardowy tag Google, z tagiem Google, aby tworzyć bardziej dopasowane listy użytkowników.

Zanim utworzysz własne parametry niestandardowe, zapoznaj się z listą: wstępnie zdefiniowanych parametrów, aby zobaczyć, czy dana oferta już sprawdzi się w Twoim przypadku użycia. Używanie zdefiniowanych wstępnie parametrów ułatwiają integrację z innymi funkcjami remarketingu w Google Ads.

Tworzenie listy użytkowników

Kierowanie reklam na użytkowników, którzy wykonali konkretne działania, wymaga ustawienia basic_user_list pola UserList z Obiekt BasicUserListInfo zawierający odniesienia do działań – czy to konwersji, czy nie), działań, na które kierujesz reklamy.

Pełny przewodnik po przykładowym scenariuszu, w którym kierujesz reklamy na użytkowników na podstawie kombinacji działań powodujących konwersję i działań niezwiązanych z konwersjami, zapoznaj się z Przykładowy scenariusz.

Użytkownicy, którzy wywołali konwersję

Podstawowa lista użytkowników definiuje ją jako osoby, które wywołały co najmniej jedną działań powodujących konwersję w witrynie. Tworząc podstawową listę użytkowników, podaj nazwę zasobu ConversionAction na UserListActionInfo, który jest ostatecznie przekazano do UserList.

Ten przykład pozwala utworzyć podstawową listę użytkowników powiązaną z 2 istniejącymi działania powodujące konwersję:

Java

private void runExample(
    GoogleAdsClient googleAdsClient, long customerId, List<Long> conversionActionIds) {
  List<UserListActionInfo> userListActionInfoList = new ArrayList<>();
  for (long conversionActionId : conversionActionIds) {
    // Creates the UserListActionInfo object for a given conversion action. This specifies the
    // conversion action that, when triggered, will cause a user to be added to a UserList.
    UserListActionInfo userListActionInfo =
        UserListActionInfo.newBuilder()
            .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId))
            .build();
    userListActionInfoList.add(userListActionInfo);
  }

  // Creates a basic user list info object with all of the conversion actions.
  BasicUserListInfo basicUserListInfo =
      BasicUserListInfo.newBuilder().addAllActions(userListActionInfoList).build();

  // Creates the basic user list.
  UserList basicUserList =
      UserList.newBuilder()
          .setName("Example BasicUserList #" + getPrintableDateTime())
          .setDescription("A list of people who have triggered one or more conversion actions")
          .setMembershipLifeSpan(365)
          .setBasicUserList(basicUserListInfo)
          .setMembershipStatus(UserListMembershipStatus.OPEN)
          .build();

  // Creates the operation.
  UserListOperation operation = UserListOperation.newBuilder().setCreate(basicUserList).build();

  // Creates the service client.
  try (UserListServiceClient userListServiceClient =
      googleAdsClient.getLatestVersion().createUserListServiceClient()) {
    // Adds the basic user list.
    MutateUserListsResponse response =
        userListServiceClient.mutateUserLists(
            Long.toString(customerId), ImmutableList.of(operation));
    // Prints the results.
    System.out.printf(
        "Created basic user list with resource name '%s'.%n",
        response.getResults(0).getResourceName());
  }
}
      

C#

public void Run(GoogleAdsClient client, long customerId, long[] conversionActionIds)
{
    // Creates the service client.
    UserListServiceClient userListServiceClient =
        client.GetService(Services.V17.UserListService);

    List<UserListActionInfo> userListActionInfoList = new List<UserListActionInfo>();
    foreach (long conversionActionId in conversionActionIds)
    {
        // Creates the UserListActionInfo object for a given conversion action. This
        // specifies the conversion action that, when triggered, will cause a user to be
        // added to a UserList.
        userListActionInfoList.Add(new UserListActionInfo
        {
            ConversionAction =
                ResourceNames.ConversionAction(customerId, conversionActionId)
        });
    }

    // Creates a basic user list info object with all of the conversion actions.
    BasicUserListInfo basicUserListInfo = new BasicUserListInfo();
    basicUserListInfo.Actions.Add(userListActionInfoList);

    // Creates the basic user list.
    UserList basicUserList = new UserList
    {
        Name = $"Example BasicUserList #{ExampleUtilities.GetShortRandomString()}",
        Description = "A list of people who have triggered one or more conversion actions",
        MembershipLifeSpan = 365L,
        BasicUserList = basicUserListInfo,
        MembershipStatus = UserListMembershipStatus.Open
    };

    // Creates the operation.
    UserListOperation operation = new UserListOperation
    {
        Create = basicUserList
    };

    try
    {
        // Adds the new user list.
        MutateUserListsResponse response = userListServiceClient.MutateUserLists
            (customerId.ToString(), new[] { operation });

        // Prints the result.
        Console.WriteLine("Created basic user list with resource name: " +
            $"{response.Results.First().ResourceName}");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $conversionActionIds
) {
    $userListActionInfoList = [];
    foreach ($conversionActionIds as $conversionActionId) {
        // Creates the UserListActionInfo object for a given conversion action. This specifies
        // the conversion action that, when triggered, will cause a user to be added to a
        // UserList.
        $userListActionInfoList[] = new UserListActionInfo([
            'conversion_action' => ResourceNames::forConversionAction(
                $customerId,
                $conversionActionId
            )
        ]);
    }

    // Creates a basic user list info object with all of the conversion actions.
    $basicUserListInfo = new BasicUserListInfo(['actions' => $userListActionInfoList]);

    // Creates the basic user list.
    $basicUserList = new UserList([
        'name' => 'Example BasicUserList #' . Helper::getPrintableDatetime(),
        'description' => 'A list of people who have triggered one or more conversion actions',
        'membership_status' => UserListMembershipStatus::OPEN,
        'membership_life_span' => 365,
        'basic_user_list' => $basicUserListInfo
    ]);

    // Creates the operation.
    $operation = new UserListOperation();
    $operation->setCreate($basicUserList);

    // Issues a mutate request to add the user list and prints some information.
    $userListServiceClient = $googleAdsClient->getUserListServiceClient();
    $response = $userListServiceClient->mutateUserLists(
        MutateUserListsRequest::build($customerId, [$operation])
    );
    printf(
        "Created basic user list with resource name '%s'.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}
      

Python

def main(client, customer_id, conversion_action_ids):
    """Creates a combination user list.

    Args:
        client: The Google Ads client.
        customer_id: The customer ID for which to add the user list.
        conversion_action_ids: The IDs of the conversion actions for the basic
            user list.
    """
    # Get the UserListService and ConversionActionService clients.
    user_list_service = client.get_service("UserListService")
    conversion_action_service = client.get_service("ConversionActionService")

    # Create a list of UserListActionInfo objects for the given conversion
    # actions. These specify the conversion actions that, when triggered, will
    # cause a user to be added to a UserList.
    user_list_action_info_list = []
    for conversion_action_id in conversion_action_ids:
        user_list_action_info = client.get_type("UserListActionInfo")
        user_list_action_info.conversion_action = (
            conversion_action_service.conversion_action_path(
                customer_id, conversion_action_id
            )
        )
        user_list_action_info_list.append(user_list_action_info)

    # Create a UserListOperation and populate the UserList.
    user_list_operation = client.get_type("UserListOperation")
    user_list = user_list_operation.create
    user_list.name = f"Example BasicUserList #{uuid4()}"
    user_list.description = (
        "A list of people who have triggered one or more conversion actions"
    )
    user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
    user_list.membership_life_span = 365
    # The basic user list info object contains the conversion action info.
    user_list.basic_user_list.actions.extend(user_list_action_info_list)

    # Issue a mutate request to add the user list, then print the results.
    response = user_list_service.mutate_user_lists(
        customer_id=customer_id, operations=[user_list_operation]
    )
    print(
        "Created basic user list with resource name "
        f"'{response.results[0].resource_name}.'"
    )
      

Ruby

def add_conversion_based_user_list(customer_id, conversion_action_ids)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Creates the basic user list.
  operation = client.operation.create_resource.user_list do |u|
    u.name = "Example BasicUserList ##{(Time.new.to_f * 100).to_i}"
    u.description = "A list of people who have triggered one or more conversion actions"
    u.membership_status = :OPEN
    u.membership_life_span = 365
    # Creates a basic user list info object with all of the conversion actions.
    u.basic_user_list = client.resource.basic_user_list_info do |info|
      conversion_action_ids.each do |conversion_action_id|
        # Creates the UserListActionInfo object for a given conversion action.
        # This specifies the conversion action that, when triggered, will cause a
        # user to be added to a user_list.
        info.actions << client.resource.user_list_action_info do |action|
          action.conversion_action =
            client.path.conversion_action(customer_id, conversion_action_id)
        end
      end
    end
  end

  # Issues a mutate request to add the user list and prints some information.
  response = client.service.user_list.mutate_user_lists(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Created basic user list with resource name " \
    "#{response.results.first.resource_name}"
end
      

Perl

sub add_conversion_based_user_list {
  my ($api_client, $customer_id, $conversion_action_ids) = @_;

  my $user_list_action_info_list = [];
  foreach my $conversion_action_id (@$conversion_action_ids) {
    # Create the UserListActionInfo object for a given conversion action. This
    # specifies the conversion action that, when triggered, will cause a user to
    # be added to a UserList.
    push @$user_list_action_info_list,
      Google::Ads::GoogleAds::V17::Common::UserListActionInfo->new({
        conversionAction =>
          Google::Ads::GoogleAds::V17::Utils::ResourceNames::conversion_action(
          $customer_id, $conversion_action_id
          )});
  }

  # Create a basic user list info object with all of the conversion actions.
  my $basic_user_list_info =
    Google::Ads::GoogleAds::V17::Common::BasicUserListInfo->new({
      actions => $user_list_action_info_list
    });

  # Create the basic user list.
  my $basic_user_list = Google::Ads::GoogleAds::V17::Resources::UserList->new({
    name        => "Example BasicUserList #" . uniqid(),
    description =>
      "A list of people who have triggered one or more conversion actions",
    membershipStatus   => OPEN,
    membershipLifeSpan => 365,
    basicUserList      => $basic_user_list_info
  });

  # Create the operation.
  my $user_list_operation =
    Google::Ads::GoogleAds::V17::Services::UserListService::UserListOperation->
    new({
      create => $basic_user_list
    });

  # Issue a mutate request to add the user list and print some information.
  my $user_lists_response = $api_client->UserListService()->mutate({
      customerId => $customer_id,
      operations => [$user_list_operation]});

  printf
    "Created basic user list with resource name '%s'.\n",
    $user_lists_response->{results}[0]{resourceName};

  return 1;
}
      

Użytkownicy, którzy nie wykonali działań powodujących konwersję

Możesz utworzyć podstawową listę użytkowników zawierającą osoby, które wykonały działania w Twojej witrynie że nie uznaje się za konwersje, wiążąc je z RemarketingAction zamiast ConversionAction

Pobierz listę

Aby pobrać listę użytkowników, możesz wysłać następujące zapytanie w języku zapytań Google Ads do user_list.

SELECT
  user_list.name,
  user_list.membership_status,
  user_list.membership_life_span
FROM user_list
WHERE
  user_list.resource_name = 'USER_LIST_RESOURCE_NAME'

Kierowanie na listę

Kolejnym krokiem po utworzeniu segmentu odbiorców jest ustawienie kierowania .

Reguły kierowania na segment odbiorców

  1. Niewykluczających list użytkowników (z możliwością określenia stawki) nie można ustawić na poziomie kampanii, reklam z całego poziomu grupy reklam. Musisz usunąć niewykluczające kryteria listy użytkowników ze wszystkich grup reklam w kampanii, zanim będzie można ustawić jedną z nich dla kampanii.

  2. Kierowanie niewykluczające według listy użytkowników jest obsługiwane tylko w kampaniach w sieci wyszukiwania. Dla: Kampanie w sieci reklamowej, CampaignCriterion który ustawia user_list musi być wykluczono.

  3. W kampaniach w sieci wyszukiwania i kampaniach produktowych cele listy użytkowników nie obsługują ustawienia tych polach:

Kierowanie reklam na listę użytkowników

Proces ten jest podobny do innych typów kryteriów kierowania w interfejsie API. Ten kod pokazuje, jak używać elementu AdGroupCriterion do kierowania reklam z grupy reklam na listę użytkowników:

Java

private String targetAdsInAdGroupToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
  // Creates the ad group criterion targeting members of the user list.
  AdGroupCriterion adGroupCriterion =
      AdGroupCriterion.newBuilder()
          .setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  AdGroupCriterionOperation operation =
      AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Adds the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the results.
    String adGroupCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created ad group criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with ad group with ID %d.%n",
        adGroupCriterionResourceName, userList, adGroupId);
    return adGroupCriterionResourceName;
  }
}

      

C#

private string TargetAdsInAdGroupToUserList(
    GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
        (Services.V17.AdGroupCriterionService);

    // Create the ad group criterion targeting members of the user list.
    AdGroupCriterion adGroupCriterion = new AdGroupCriterion
    {
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
    {
        Create = adGroupCriterion
    };

    // Add the ad group criterion, then print and return the new criterion's resource name.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            new[] { adGroupCriterionOperation });

    string adGroupCriterionResourceName =
        mutateAdGroupCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created ad group criterion with resource name " +
        $"'{adGroupCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with ad group with ID {adGroupId}.");
    return adGroupCriterionResourceName;
}
      

PHP

private static function targetAdsInAdGroupToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId,
    string $userListResourceName
): string {
    // Creates the ad group criterion targeting members of the user list.
    $adGroupCriterion = new AdGroupCriterion([
        'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new AdGroupCriterionOperation();
    $operation->setCreate($adGroupCriterion);

    // Issues a mutate request to add an ad group criterion.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
    $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, [$operation])
    );

    $adGroupCriterionResourceName =
        $adGroupCriterionResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created ad group criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with ad group with ID %d.%s",
        $adGroupCriterionResourceName,
        $userListResourceName,
        $adGroupId,
        PHP_EOL
    );

    return $adGroupCriterionResourceName;
}
      

Python

def target_ads_in_ad_group_to_user_list(
    client, customer_id, ad_group_id, user_list_resource_name
):
    """Creates an ad group criterion that targets a user list with an ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an ad group
            criterion.
        ad_group_id: a str ID for an ad group used to create an ad group
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for an ad group criterion.
    """
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    # Creates the ad group criterion targeting members of the user list.
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = client.get_service(
        "AdGroupService"
    ).ad_group_path(customer_id, ad_group_id)
    ad_group_criterion.user_list.user_list = user_list_resource_name

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=[ad_group_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created ad group criterion with resource name: "
        f"'{resource_name}' targeting user list with resource name: "
        f"'{user_list_resource_name}' and with ad group with ID "
        f"{ad_group_id}."
    )
    return resource_name
      

Ruby

def target_ads_in_ad_group_to_user_list(
  client,
  customer_id,
  ad_group_id,
  user_list
)
  # Creates the ad group criterion targeting members of the user list.
  operation = client.operation.create_resource.ad_group_criterion do |agc|
    agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
    agc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the ad group criterion.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  ad_group_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created ad group criterion with resource name " \
    "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with ad group with ID #{ad_group_id}"

  ad_group_criterion_resource_name
end
      

Perl

sub target_ads_in_ad_group_to_user_list {
  my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;

  # Create the ad group criterion targeting members of the user list.
  my $ad_group_criterion =
    Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({
      adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $ad_group_criterion_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation
    ->new({
      create => $ad_group_criterion
    });

  # Add the ad group criterion, then print and return the new criterion's resource name.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  my $ad_group_criterion_resource_name =
    $ad_group_criteria_response->{results}[0]{resourceName};
  printf "Successfully created ad group criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with ad group with ID %d.\n",
    $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;

  return $ad_group_criterion_resource_name;
}
      

Tak jak w przypadku innych typów kryteriów, do parametru Obiekt AdGroupCriterion taki jak zastąpienia stawek.

Zmień poziomy kierowania

Jeśli przełączasz się z kryteriów listy użytkowników na poziomie grupy reklam na poziom kampanii, musisz najpierw usunąć istniejące kryteria listy użytkowników z każdego włączonego lub wstrzymaną grupę reklam w tej kampanii. Kliknij elementy rozwijane, aby je wyświetlić przykładowy kod dla każdego kroku.

Najpierw pobierz wszystkie kryteria AdGroupCriteria w danej kampanii.

Java

private List<String> getUserListAdGroupCriterion(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  List<String> userListCriteria = new ArrayList<>();
  // Creates the Google Ads service client.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Creates a request that will retrieve all of the ad group criteria under a campaign.
    SearchGoogleAdsRequest request =
        SearchGoogleAdsRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .setQuery(
                "SELECT ad_group_criterion.criterion_id"
                    + " FROM ad_group_criterion"
                    + " WHERE campaign.id = "
                    + campaignId
                    + " AND ad_group_criterion.type = 'USER_LIST'")
            .build();
    // Issues the search request.
    SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
    // Iterates over all rows in all pages. Prints the results and adds the ad group criteria
    // resource names to the list.
    for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
      String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName();
      System.out.printf(
          "Ad group criterion with resource name '%s' was found.%n",
          adGroupCriterionResourceName);
      userListCriteria.add(adGroupCriterionResourceName);
    }
  }
  return userListCriteria;
}

      

C#

private List<string> GetUserListAdGroupCriteria(
    GoogleAdsClient client, long customerId, long campaignId)
{
    // Get the GoogleAdsService client.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V17.GoogleAdsService);

    List<string> userListCriteriaResourceNames = new List<string>();

    // Create a query that will retrieve all of the ad group criteria under a campaign.
    string query = $@"
        SELECT ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE
          campaign.id = {campaignId}
          AND ad_group_criterion.type = 'USER_LIST'";

    // Issue the search request.
    googleAdsServiceClient.SearchStream(customerId.ToString(), query,
        delegate (SearchGoogleAdsStreamResponse resp)
        {
            // Display the results and add the resource names to the list.
            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                string adGroupCriterionResourceName =
                    googleAdsRow.AdGroupCriterion.ResourceName;
                Console.WriteLine("Ad group criterion with resource name " +
                    $"{adGroupCriterionResourceName} was found.");
                userListCriteriaResourceNames.Add(adGroupCriterionResourceName);
            }
        });

    return userListCriteriaResourceNames;
}
      

PHP

private static function getUserListAdGroupCriteria(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
): array {
    // Creates a query that retrieves all of the ad group criteria under a campaign.
    $query = sprintf(
        "SELECT ad_group_criterion.criterion_id " .
        "FROM ad_group_criterion " .
        "WHERE campaign.id = %d " .
        "AND ad_group_criterion.type = 'USER_LIST'",
        $campaignId
    );

    // Creates the Google Ads service client.
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();

    // Issues the search request.
    $response =
        $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));

    $userListCriteria = [];
    // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group
    // criteria resource names to the list.
    foreach ($response->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName();

        printf(
            "Ad group criterion with resource name '%s' was found.%s",
            $adGroupCriterionResourceName,
            PHP_EOL
        );

        $userListCriteria[] = $adGroupCriterionResourceName;
    }

    return $userListCriteria;
}
      

Python

def get_user_list_ad_group_criteria(client, customer_id, campaign_id):
    """Finds all of user list ad group criteria under a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str campaign ID.

    Returns:
        a list of ad group criterion resource names.
    """
    # Creates a query that retrieves all of the ad group criteria under a
    # campaign.
    query = f"""
        SELECT
          ad_group_criterion.criterion_id
        FROM ad_group_criterion
        WHERE campaign.id = {campaign_id}
        AND ad_group_criterion.type = USER_LIST"""

    googleads_service = client.get_service("GoogleAdsService")
    search_request = client.get_type("SearchGoogleAdsRequest")
    search_request.customer_id = customer_id
    search_request.query = query
    response = googleads_service.search(request=search_request)

    # Iterates over all rows in all pages. Prints the user list criteria and
    # adds the ad group criteria resource names to the list.
    user_list_criteria = []
    for row in response:
        resource_name = row.ad_group_criterion.resource_name
        print(
            "Ad group criterion with resource name '{resource_name}' was "
            "found."
        )
        user_list_criteria.append(resource_name)

    return user_list_criteria
      

Ruby

def get_user_list_ad_group_criterion(
  client,
  customer_id,
  campaign_id
)
  user_list_criteria = []

  # Creates a query that will retrieve all of the ad group criteria 
  # under a campaign.
  query = <<~QUERY
    SELECT ad_group_criterion.criterion_id
    FROM ad_group_criterion
    WHERE campaign.id = #{campaign_id}
    AND ad_group_criterion.type = 'USER_LIST'
  QUERY

  # Issues the search request.
  response = client.service.google_ads.search(
    customer_id: customer_id,
    query: query,
    page_size: PAGE_SIZE,
  )

  # Iterates over all rows in all pages. Prints the results and adds the ad
  # group criteria resource names to the list.
  response.each do |row|
    ad_group_criterion_resource_name = row.ad_group_criterion.resource_name
    puts "Ad group criterion with resource name " \
      "'#{ad_group_criterion_resource_name}' was found"
    user_list_criteria << ad_group_criterion_resource_name
  end

  user_list_criteria
end
      

Perl

sub get_user_list_ad_group_criteria {
  my ($api_client, $customer_id, $campaign_id) = @_;

  my $user_list_criterion_resource_names = [];

  # Create a search stream request that will retrieve all of the user list ad
  # group criteria under a campaign.
  my $search_stream_request =
    Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
    ->new({
      customerId => $customer_id,
      query      => sprintf(
        "SELECT ad_group_criterion.criterion_id " .
          "FROM ad_group_criterion " .
          "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'",
        $campaign_id
      )});

  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request => $search_stream_request
    });

  # Issue a search request and process the stream response.
  $search_stream_handler->process_contents(
    sub {
      # Display the results and add the resource names to the list.
      my $google_ads_row = shift;

      my $ad_group_criterion_resource_name =
        $google_ads_row->{adGroupCriterion}{resourceName};
      printf "Ad group criterion with resource name '%s' was found.\n",
        $ad_group_criterion_resource_name;
      push(@$user_list_criterion_resource_names,
        $ad_group_criterion_resource_name);
    });

  return $user_list_criterion_resource_names;
}
      

Następnie usuń wszystkie zwrócone kryteria kierowania wg kryteriów grupy reklam.

Java

private void removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId) {
  // Retrieves all of the ad group criteria under a campaign.
  List<String> adGroupCriteria =
      getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId);

  List<AdGroupCriterionOperation> operations = new ArrayList<>();

  // Creates a list of remove operations.
  for (String adGroupCriterion : adGroupCriteria) {
    operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build());
  }

  // Creates the ad group criterion service.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Removes the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), operations);
    // Gets and prints the results.
    System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount());
    for (MutateAdGroupCriterionResult result : response.getResultsList()) {
      System.out.printf(
          "Successfully removed ad group criterion with resource name '%s'.%n",
          result.getResourceName());
    }
  }
}

      

C#

private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId,
    long campaignId)
{
    // Get the AdGroupCriterionService client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient =
        client.GetService(Services.V17.AdGroupCriterionService);

    // Retrieve all of the ad group criteria under a campaign.
    List<string> adGroupCriteria =
        GetUserListAdGroupCriteria(client, customerId, campaignId);

    // Create a list of remove operations.
    List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion =>
        new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList();

    // Remove the ad group criteria and print the resource names of the removed criteria.
    MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
        adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
            operations);

    Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " +
        "criteria.");
    foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results)
    {
        Console.WriteLine("Successfully removed ad group criterion with resource name " +
            $"'{result.ResourceName}'.");
    }
}
      

PHP

private static function removeExistingListCriteriaFromAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId
) {
    // Retrieves all of the ad group criteria under a campaign.
    $allAdGroupCriteria = self::getUserListAdGroupCriteria(
        $googleAdsClient,
        $customerId,
        $campaignId
    );

    $removeOperations = [];
    // Creates a list of remove operations.
    foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) {
        $operation = new AdGroupCriterionOperation();
        $operation->setRemove($adGroupCriterionResourceName);
        $removeOperations[] = $operation;
    }

    // Issues a mutate request to remove the ad group criteria.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */
    $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, $removeOperations)
    );

    foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) {
        printf(
            "Successfully removed ad group criterion with resource name '%s'.%s",
            $adGroupCriteriaResult->getResourceName(),
            PHP_EOL
        );
    }
}
      

Python

def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id):
    """Removes all ad group criteria targeting a user list under a campaign.

    This is a necessary step before targeting a user list at the campaign level.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID.
        campaign_id: a str ID for a campaign that will have all ad group
            criteria that targets user lists removed.
    """
    # Retrieves all of the ad group criteria under a campaign.
    all_ad_group_criteria = get_user_list_ad_group_criteria(
        client, customer_id, campaign_id
    )

    # Creates a list of remove operations.
    remove_operations = []
    for ad_group_criterion_resource_name in all_ad_group_criteria:
        remove_operation = client.get_type("AdGroupCriterionOperation")
        remove_operation.remove = ad_group_criterion_resource_name
        remove_operations.append(remove_operation)

    ad_group_criterion_service = client.get_service("AdGroupCriterionService")
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=remove_operations
    )
    print(
        "Successfully removed ad group criterion with resource name: "
        f"'{response.results[0].resource_name}'"
    )
      

Ruby

def remove_existing_list_criteria_from_ad_group(
  client,
  customer_id,
  campaign_id
)
  # Retrieves all of the ad group criteria under a campaign.
  ad_group_criteria = get_user_list_ad_group_criterion(
    client, customer_id, campaign_id)

  # Creates a list of remove operations.
  operations = []
  ad_group_criteria.each do |agc|
    operations << client.operation.remove_resource.ad_group_criterion(agc)
  end

  # Issues a mutate request to remove all ad group criteria.
  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: operations,
  )
  puts "Removed #{response.results.size} ad group criteria."
  response.results.each do |result|
    puts "Successfully removed ad group criterion with resource name " \
      "'#{result.resource_name}'"
  end
end
      

Perl

sub remove_existing_list_criteria_from_ad_group {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Retrieve all of the ad group criteria under a campaign.
  my $ad_group_criteria =
    get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id);

  # Create a list of remove operations.
  my $operations = [];
  foreach my $ad_group_criterion (@$ad_group_criteria) {
    push(
      @$operations,
      Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation
        ->new({
          remove => $ad_group_criterion
        }));
  }

  # Remove the ad group criteria and print the resource names of the removed criteria.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => $operations
    });

  printf "Removed %d ad group criteria.\n",
    scalar @{$ad_group_criteria_response->{results}};
  foreach my $result (@{$ad_group_criteria_response->{results}}) {
    printf "Successfully removed ad group criterion with resource name '%s'.\n",
      $result->{resourceName};
  }
}
      

Przy zmianie musisz też usunąć obecne kryteria listy użytkowników na poziomie kampanii do list użytkowników na poziomie grupy reklam, a ten proces odzwierciedla poprzedni przykład.

Kierowanie reklam w kampanii na listę użytkowników przy użyciu elementu CampaignCriterion.

Java

private String targetAdsInCampaignToUserList(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) {
  // Creates the campaign criterion.
  CampaignCriterion campaignCriterion =
      CampaignCriterion.newBuilder()
          .setCampaign(ResourceNames.campaign(customerId, campaignId))
          .setUserList(UserListInfo.newBuilder().setUserList(userList).build())
          .build();

  // Creates the operation.
  CampaignCriterionOperation operation =
      CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build();

  // Creates the campaign criterion service client.
  try (CampaignCriterionServiceClient campaignCriterionServiceClient =
      googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) {
    // Adds the campaign criterion.
    MutateCampaignCriteriaResponse response =
        campaignCriterionServiceClient.mutateCampaignCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    // Gets and prints the campaign criterion resource name.
    String campaignCriterionResourceName = response.getResults(0).getResourceName();
    System.out.printf(
        "Successfully created campaign criterion with resource name '%s' "
            + "targeting user list with resource name '%s' with campaign with ID %d.%n",
        campaignCriterionResourceName, userList, campaignId);
    return campaignCriterionResourceName;
  }
}

      

C#

private string TargetAdsInCampaignToUserList(
    GoogleAdsClient client, long customerId, long campaignId, string userListResourceName)
{
    // Get the CampaignCriterionService client.
    CampaignCriterionServiceClient campaignCriterionServiceClient =
        client.GetService(Services.V17.CampaignCriterionService);

    // Create the campaign criterion.
    CampaignCriterion campaignCriterion = new CampaignCriterion
    {
        Campaign = ResourceNames.Campaign(customerId, campaignId),
        UserList = new UserListInfo
        {
            UserList = userListResourceName
        }
    };

    // Create the operation.
    CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation
    {
        Create = campaignCriterion
    };

    // Add the campaign criterion and print the resulting criterion's resource name.
    MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse =
        campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(),
            new[] { campaignCriterionOperation });

    string campaignCriterionResourceName =
        mutateCampaignCriteriaResponse.Results.First().ResourceName;
    Console.WriteLine("Successfully created campaign criterion with resource name " +
        $"'{campaignCriterionResourceName}' targeting user list with resource name " +
        $"'{userListResourceName}' with campaign with ID {campaignId}.");

    return campaignCriterionResourceName;
}
      

PHP

private static function targetAdsInCampaignToUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId,
    string $userListResourceName
): string {
    // Creates the campaign criterion.
    $campaignCriterion = new CampaignCriterion([
        'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
        'user_list' => new UserListInfo(['user_list' => $userListResourceName])
    ]);

    // Creates the operation.
    $operation = new CampaignCriterionOperation();
    $operation->setCreate($campaignCriterion);

    // Issues a mutate request to create a campaign criterion.
    $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
    /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */
    $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria(
        MutateCampaignCriteriaRequest::build($customerId, [$operation])
    );

    $campaignCriterionResourceName =
        $campaignCriteriaResponse->getResults()[0]->getResourceName();
    printf(
        "Successfully created campaign criterion with resource name '%s' " .
        "targeting user list with resource name '%s' with campaign with ID %d.%s",
        $campaignCriterionResourceName,
        $userListResourceName,
        $campaignId,
        PHP_EOL
    );

    return $campaignCriterionResourceName;
}
      

Python

def target_ads_in_campaign_to_user_list(
    client, customer_id, campaign_id, user_list_resource_name
):
    """Creates a campaign criterion that targets a user list with a campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a str client customer ID used to create an campaign
            criterion.
        campaign_id: a str ID for a campaign used to create a campaign
            criterion that targets members of a user list.
        user_list_resource_name: a str resource name for a user list.

    Returns:
        a str resource name for a campaign criterion.
    """
    campaign_criterion_operation = client.get_type("CampaignCriterionOperation")
    campaign_criterion = campaign_criterion_operation.create
    campaign_criterion.campaign = client.get_service(
        "CampaignService"
    ).campaign_path(customer_id, campaign_id)
    campaign_criterion.user_list.user_list = user_list_resource_name

    campaign_criterion_service = client.get_service("CampaignCriterionService")
    response = campaign_criterion_service.mutate_campaign_criteria(
        customer_id=customer_id, operations=[campaign_criterion_operation]
    )
    resource_name = response.results[0].resource_name
    print(
        "Successfully created campaign criterion with resource name "
        f"'{resource_name}' targeting user list with resource name "
        f"'{user_list_resource_name}' with campaign with ID {campaign_id}"
    )
    return resource_name
      

Ruby

def target_ads_in_campaign_to_user_list(
  client,
  customer_id,
  campaign_id,
  user_list
)
  # Creates the campaign criterion targeting members of the user list.
  operation = client.operation.create_resource.campaign_criterion do |cc|
    cc.campaign = client.path.campaign(customer_id, campaign_id)
    cc.user_list = client.resource.user_list_info do |info|
      info.user_list = user_list
    end
  end

  # Issues a mutate request to create the campaign criterion.
  response = client.service.campaign_criterion.mutate_campaign_criteria(
    customer_id: customer_id,
    operations: [operation],
  )
  campaign_criterion_resource_name = response.results.first.resource_name
  puts "Successfully created campaign criterion with resource name " \
    "'#{campaign_criterion_resource_name}' targeting user list with resource name " \
    "'#{user_list}' with campaign with ID #{campaign_id}"

  campaign_criterion_resource_name
end
      

Perl

sub target_ads_in_campaign_to_user_list {
  my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_;

  # Create the campaign criterion.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
      campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({
          userList => $user_list_resource_name
        })});

  # Create the operation.
  my $campaign_criterion_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });

  # Add the campaign criterion and print the resulting criterion's resource name.
  my $campaign_criteria_response =
    $api_client->CampaignCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_criterion_operation]});

  my $campaign_criterion_resource_name =
    $campaign_criteria_response->{results}[0]{resourceName};
  printf "Successfully created campaign criterion with resource name '%s' " .
    "targeting user list with resource name '%s' with campaign with ID %d.\n",
    $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id;

  return $campaign_criterion_resource_name;
}
      

Sprawdzanie skuteczności listy

Aby zebrać dane o skuteczności segmentów odbiorców, przeprowadź wyszukiwanie żądanie przeciwko ad_group_audience_view lub zasób campaign_audience_view. Możesz na przykład spojrzeć na conversions lub cost_per_conversion, aby Ustalenie, czy kierowanie reklam na dany segment odbiorców rzeczywiście przynosi konwersji, a potem odpowiednio dostosować modyfikatory stawek.

SELECT
  ad_group_criterion.criterion_id,
  metrics.conversions,
  metrics.cost_per_conversion
FROM ad_group_audience_view