Here is the Google Ads Query Language grammar reference (in regular expression notation):
Query -> SelectClause FromClause WhereClause? OrderByClause? LimitClause? ParametersClause? SelectClause -> SELECT FieldName (, FieldName)* FromClause -> FROM ResourceName WhereClause -> WHERE Condition (AND Condition)* OrderByClause -> ORDER BY Ordering (, Ordering)* LimitClause -> LIMIT PositiveInteger ParametersClause -> PARAMETERS Literal = Value (, Literal = Value)* Condition -> FieldName Operator Value Operator -> = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH Value -> Literal | LiteralList | Number | NumberList | String | StringList | Function Ordering -> FieldName (ASC | DESC)? FieldName -> [a-z] ([a-zA-Z0-9._])* ResourceName -> [a-z] ([a-zA-Z_])* StringList -> ( String (, String)* ) LiteralList -> ( Literal (, Literal)* ) NumberList -> ( Number (, Number)* ) PositiveInteger -> [1-9] ([0-9])* Number -> -? [0-9]+ (. [0-9] [0-9]*)? String -> (' Char* ') | (" Char* ") Literal -> [a-zA-Z0-9_]* Function -> LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY
?
indicates an optional element
*
means zero or more; +
means one or more
(xxxxxx)
indicates a grouping
[a-z0-9]
signifies character ranges
|
stands for "or"
Rules and limitations
The
REGEXP_MATCH
operator uses RE2 syntax.To match a literal
[
,]
,%
, or_
using theLIKE
operator, surround the character in square brackets. For example, the following condition matches allcampaign.name
values that start with[Earth_to_Mars]
:campaign.name LIKE '[[]Earth[_]to[_]Mars[]]%'
The
LIKE
operator can only be used on a string field, not an array.