クエリ クックブック

このガイドでは、一連の Google 広告クエリ言語のクエリを使って、 Google 広告の UI の画面と同じデータを返す方法、 できます。これらのクエリはそのまま使用することも、サンプルのクエリの開始点として使用することもできます。 を使用して独自のカスタムクエリを作成できます。

Google 広告の UI 画面の複製

このセクションでは、デフォルトと同じデータを返す API クエリについて説明します。 Google 広告管理画面の各画面基盤となるインフラストラクチャを Google 広告と同様に指標とデータが表示されるため、これらのクエリを使用して、 類似データを取得できます。

キャンペーン

管理画面のデフォルトの [キャンペーンの概要] 画面。

UI 画面

Google 広告の UI の [キャンペーン] 画面

API クエリ

GAQL

SELECT campaign.name,
  campaign_budget.amount_micros,
  campaign.status,
  campaign.optimization_score,
  campaign.advertising_channel_type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.bidding_strategy_type
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
  AND campaign.status != 'REMOVED'

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT campaign.name,
    campaign_budget.amount_micros,
    campaign.status,
    campaign.optimization_score,
    campaign.advertising_channel_type,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.bidding_strategy_type
  FROM campaign
  WHERE segments.date DURING LAST_7_DAYS
    AND campaign.status != 'REMOVED'
"
}'

広告グループ

管理画面のデフォルトの [広告グループの概要] 画面。

UI 画面

Google 広告 UI の [広告グループ] 画面

API クエリ

GAQL

SELECT ad_group.name,
  campaign.name,
  ad_group.status,
  ad_group.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group.status != 'REMOVED'

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group.name,
    campaign.name,
    ad_group.status,
    ad_group.type,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros
  FROM ad_group
  WHERE segments.date DURING LAST_7_DAYS
    AND ad_group.status != 'REMOVED'
"
}'

広告

管理画面のデフォルトの [広告の概要] 画面。

このクエリでは、特定のコンポーネントだけをフェッチします。 拡張テキスト広告の一部。UI 画面の Ad 列。

UI 画面

Google 広告の UI の広告画面

API クエリ

GAQL

SELECT ad_group_ad.ad.expanded_text_ad.headline_part1,
  ad_group_ad.ad.expanded_text_ad.headline_part2,
  ad_group_ad.ad.expanded_text_ad.headline_part3,
  ad_group_ad.ad.final_urls,
  ad_group_ad.ad.expanded_text_ad.description,
  ad_group_ad.ad.expanded_text_ad.description2,
  campaign.name,
  ad_group.name,
  ad_group_ad.policy_summary.approval_status,
  ad_group_ad.ad.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group_ad
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_ad.status != 'REMOVED'

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_ad.ad.expanded_text_ad.headline_part1,
    ad_group_ad.ad.expanded_text_ad.headline_part2,
    ad_group_ad.ad.expanded_text_ad.headline_part3,
    ad_group_ad.ad.final_urls,
    ad_group_ad.ad.expanded_text_ad.description,
    ad_group_ad.ad.expanded_text_ad.description2,
    campaign.name,
    ad_group.name,
    ad_group_ad.policy_summary.approval_status,
    ad_group_ad.ad.type,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros
  FROM ad_group_ad
  WHERE segments.date DURING LAST_7_DAYS
    AND ad_group_ad.status != 'REMOVED'
"
}'

検索キーワード

UI のデフォルトの検索キーワードの概要画面。

UI 画面

Google 広告 UI の検索キーワード画面

API クエリ

GAQL

SELECT ad_group_criterion.keyword.text,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.keyword.match_type,
  ad_group_criterion.approval_status,
  ad_group_criterion.final_urls,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM keyword_view
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_criterion.status != 'REMOVED'

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_criterion.keyword.text,
    campaign.name,
    ad_group.name,
    ad_group_criterion.system_serving_status,
    ad_group_criterion.keyword.match_type,
    ad_group_criterion.approval_status,
    ad_group_criterion.final_urls,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros
  FROM keyword_view
  WHERE segments.date DURING LAST_7_DAYS
    AND ad_group_criterion.status != 'REMOVED'
"
}'

検索語句

UI のデフォルトの検索語句概要画面。

UI 画面

Google 広告 UI の検索語句画面

API クエリ

GAQL

SELECT search_term_view.search_term,
  segments.keyword.info.match_type,
  search_term_view.status,
  campaign.name,
  ad_group.name,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM search_term_view
WHERE segments.date DURING LAST_7_DAYS

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT search_term_view.search_term,
    segments.keyword.info.match_type,
    search_term_view.status,
    campaign.name,
    ad_group.name,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.advertising_channel_type
  FROM search_term_view
  WHERE segments.date DURING LAST_7_DAYS
"
}'

オーディエンス

UI のデフォルトの [オーディエンスの概要] 画面

Reporting API は条件 ID によってオーディエンスを返します。特典を 表示する場合は、参照表で ID を コードと形式のページをご覧ください。Google Chat では ad_group_criterion.type フィールドをキーオフして、どの条件タイプかを決定できます。 決定できます

UI 画面

Google 広告 UI の [オーディエンス] 画面

API クエリ

GAQL

SELECT ad_group_criterion.resource_name,
  ad_group_criterion.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM ad_group_audience_view
WHERE segments.date DURING LAST_7_DAYS

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_criterion.resource_name,
    ad_group_criterion.type,
    campaign.name,
    ad_group.name,
    ad_group_criterion.system_serving_status,
    ad_group_criterion.bid_modifier,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.advertising_channel_type
  FROM ad_group_audience_view
  WHERE segments.date DURING LAST_7_DAYS
"
}'

年齢（ユーザー属性）

UI のデフォルトの年齢ユーザー属性の概要画面。

UI 画面

Google 広告 UI の年齢画面

API クエリ

GAQL

SELECT ad_group_criterion.age_range.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM age_range_view
WHERE segments.date DURING LAST_7_DAYS

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_criterion.age_range.type,
    campaign.name,
    ad_group.name,
    ad_group_criterion.system_serving_status,
    ad_group_criterion.bid_modifier,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.advertising_channel_type
  FROM age_range_view
  WHERE segments.date DURING LAST_7_DAYS
"
}'

性別（ユーザー属性）

UI のデフォルトの [性別] ユーザー属性の概要画面。

UI 画面

Google 広告 UI の [性別] 画面

API クエリ

GAQL

SELECT ad_group_criterion.gender.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM gender_view
WHERE segments.date DURING LAST_7_DAYS

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_criterion.gender.type,
    campaign.name,
    ad_group.name,
    ad_group_criterion.system_serving_status,
    ad_group_criterion.bid_modifier,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.advertising_channel_type
  FROM gender_view
  WHERE segments.date DURING LAST_7_DAYS
"
}'

ロケーション

UI のデフォルトの [地域の概要] 画面

Reporting API では、条件 ID によって地域が返されます。特典を 表示名を知りたい場合は 地域ターゲティング内のcampaign_criterion.location.geo_target_constant データを取得するか、API を使用して geo_target_constant リソース。

UI 画面

Google 広告 UI の [地域] 画面

API クエリ

GAQL

SELECT campaign_criterion.location.geo_target_constant,
  campaign.name,
  campaign_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM location_view
WHERE segments.date DURING LAST_7_DAYS
  AND campaign_criterion.status != 'REMOVED'

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT campaign_criterion.location.geo_target_constant,
    campaign.name,
    campaign_criterion.bid_modifier,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros
  FROM location_view
  WHERE segments.date DURING LAST_7_DAYS
    AND campaign_criterion.status != 'REMOVED'
"
}'

地域定数の検索

[コードと形式] ページでは、 API で使用されるほとんどの定数の参照テーブルをご覧ください。別の方法で Google 広告クエリ言語を使って、定数を動的にルックアップします。

このサンプルは、リソース名またはリソースでビジネスを検索する方法を示しています。 表示されます。

リソース名別

リソース名 geoTargetConstants/1014044 でカリフォルニア州マウンテン ビューを検索します。

GAQL

SELECT geo_target_constant.canonical_name,
  geo_target_constant.country_code,
  geo_target_constant.id,
  geo_target_constant.name,
  geo_target_constant.status,
  geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data "{
\"query\": \"
  SELECT geo_target_constant.canonical_name,
    geo_target_constant.country_code,
    geo_target_constant.id,
    geo_target_constant.name,
    geo_target_constant.status,
    geo_target_constant.target_type
  FROM geo_target_constant
  WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'
\"
}"

表示名を使用する

「マウンテン ビュー」を検索米国では都市名が使用されます

GAQL

SELECT geo_target_constant.canonical_name,
  geo_target_constant.country_code,
  geo_target_constant.id,
  geo_target_constant.name,
  geo_target_constant.status,
  geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.country_code = 'US'
  AND geo_target_constant.target_type = 'City'
  AND geo_target_constant.name = 'Mountain View'
  AND geo_target_constant.status = 'ENABLED'

cURL

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data "{
\"query\": \"
  SELECT geo_target_constant.canonical_name,
    geo_target_constant.country_code,
    geo_target_constant.id,
    geo_target_constant.name,
    geo_target_constant.status,
    geo_target_constant.target_type
  FROM geo_target_constant
  WHERE geo_target_constant.country_code = 'US'
    AND geo_target_constant.target_type = 'City'
    AND geo_target_constant.name = 'Mountain View'
    AND geo_target_constant.status = 'ENABLED'
\"
}"