AI-generated Key Takeaways
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The Google Ads API has access levels tied to the developer token and requires an application review to grant them.
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Start with Basic Access and apply for Standard Access as your application grows, allowing for the potential review time.
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The Required Minimum Functionality (RMF) only applies to developer tokens with Standard Access, so review these requirements beforehand.
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The Google Ads API is free to use, but non-compliance with RMF for Standard Access users may result in fees.
The Google Ads API has access levels associated with the developer token, and uses an application review process to grant various access levels. It's important to plan and obtain the correct access levels before productionizing your application.
A common scenario is that your application development starts with Explorer Access level, but then outgrows its quota limits over time. At that point, you should apply for Basic Access level or Standard Access level. Since the review process could take days or sometimes weeks to complete, request the Standard Access level upgrade well before you actually need the increased quota limits.
Google may require that your app provide certain capabilities or features as listed in the Required Minimum Functionality (RMF). When using the Google Ads API, the RMF only applies to developer tokens with Standard Access level. Make sure you review these requirements in advance to avoid additional delays around building the necessary features in your app.
Pricing
The Google Ads API is free to use; there are no charges for using the Google Ads API at Explorer Access, Basic Access, or Standard Access levels. However, if you are subject to Required Minimum Functionality (RMF), the API Review Team will audit your tool for compliance. If the audit results in a finding of non-compliance, you may be required to pay non-compliance fees.