권장사항 변경

임시 리소스 이름

GoogleAdsService.Mutate 지원 나중에 참조할 수 있는 임시 리소스 이름 사용할 수 있습니다. 이렇게 하면 예를 들어 캠페인을 만들고 광고, 키워드 등을 모두 한 번에 요청할 수 있습니다.

이렇게 하려면 새 리소스의 resource_name를 제외 ID입니다. 예를 들어 캠페인을 만들고 리소스 이름을 지정하는 경우 customers/<YOUR_CUSTOMER_ID>/campaigns/-1로 설정한 경우 해당 리소스 이름으로 리소스를 참조할 수 있으며 지정한 -1가 생성된 캠페인의 실제 ID로 대체됩니다. 자동으로 확장 및 축소할 수 있습니다

임시 리소스 이름을 사용할 때 유의해야 할 사항은 다음과 같습니다.

  • 임시 리소스 이름은 리소스도 제공합니다 아래의 예에서는 광고그룹 작업이 를 입력합니다.
  • 임시 리소스 이름은 작업 또는 변경 요청에서 저장되지 않습니다. 이전 작업이나 변경 요청에서 생성된 리소스를 참조하려면 이름을 지정할 수 있습니다
  • 단일 작업 또는 변경 요청의 경우 각 임시 리소스 이름은 고유 음수 값(리소스 유형이 다른 경우도 해당)에 해당합니다. 만약 임시 ID가 단일 작업 또는 변경 요청에서 재사용되면 오류가 발생합니다. 반환됩니다.

위에 언급된 상황에 대한 좀 더 구체적인 예를 들어보자면, 캠페인, 광고그룹, 광고를 단일 API 요청으로 추가하고자 할 때 유용합니다. 나 는 다음과 유사한 요청에 대한 구조를 만듭니다.

mutate_operations: [
  {
    campaign_operation: {
      create: {
        resource_name: "customers/<YOUR_CUSTOMER_ID>/campaigns/-1",
        ...
      }
    }
  },
  {
    ad_group_operation: {
      create: {
        resource_name: "customers/<YOUR_CUSTOMER_ID>/adGroups/-2",
        campaign: "customers/<YOUR_CUSTOMER_ID>/campaigns/-1"
        ...
      }
    }
  },
  {
    ad_group_ad_operation: {
      create: {
        ad_group: "customers/<YOUR_CUSTOMER_ID>/adGroups/-2"
        ...
      }
    }
  },
]

광고 그룹에 다른 임시 ID를 재사용할 수 없기 때문에 캠페인에 사용한 -1이며, 다음 경우에도 이 광고그룹을 참조합니다. 광고그룹 광고를 만드는 과정입니다. 광고 그룹 자체는 앞서 지정한 리소스 이름을 요청된 작업이 캠페인에 대해 설정된 것으로 ad_group_ad_operationresource_name는 더 이상 필요하지 않으므로 필요하지 않습니다. 참조가 있는지 확인합니다

동일 유형 작업 그룹화

GoogleAdsService.Mutate를 사용하는 경우 작업을 그룹화하는 것이 중요하며 일치하는 것을 확인할 수 있습니다. 이 기본적으로 Variant 메서드는 자동으로 순차적으로 호출하는 방법의 역할을 합니다. 각 개별 리소스의 자체 뮤추얼 타입입니다. 이를 위해 연산에서 다른 유형의 리소스에 대한 작업 하나를 찾은 다음 같은 유형의 연산을 한 요청에 함께 사용할 수 있습니다.

예를 들어 캠페인 작업이 5개이고 그 다음에 광고그룹이 10개인 경우 작업을 Mutate 호출의 반복된 operations 필드에 배치한 다음 백엔드에서 총 두 개의 호출을 수행하는데, CampaignService 5개 작업, AdGroupService 옆의 10개 연산에 사용할 수 있습니다. 그러나 서로 다르게 그룹화하면 실적이 크게 저하될 수 있습니다. 더 나빠집니다. 2개의 캠페인과 2개의 광고 그룹만 만들어도 작업은 [campaign, ad group, campaign, ad group]으로 정렬되고 이는 백엔드에서 총 4회의 호출이 발생합니다. 이로 인해 API 속도가 느려집니다. 극단적인 경우에는 시간 초과로 이어질 수도 있습니다.

응답에서 변경 가능한 속성 검색

변경 요청의 response_content_typeMUTABLE_RESOURCE, 응답에는 모든 객체에 대해 변경 가능한 모든 필드의 값이 포함됩니다. 자동으로 생성됩니다. 이 기능을 사용하면 각 뮤테이션 요청 후 search 또는 searchStream 요청입니다.

response_content_type를 설정하지 않으면 Google Ads API가 기본적으로 다음과 같이 설정됩니다. RESOURCE_NAME_ONLY 응답에는 각 생성 또는 업데이트된 리소스가 있습니다

다음은 API 호출에서 변경 가능한 리소스를 검색하는 예입니다.

자바

private String createExperimentArms(
    GoogleAdsClient googleAdsClient, long customerId, long campaignId, String experiment) {
  List<ExperimentArmOperation> operations = new ArrayList<>();
  operations.add(
      ExperimentArmOperation.newBuilder()
          .setCreate(
              // The "control" arm references an already-existing campaign.
              ExperimentArm.newBuilder()
                  .setControl(true)
                  .addCampaigns(ResourceNames.campaign(customerId, campaignId))
                  .setExperiment(experiment)
                  .setName("control arm")
                  .setTrafficSplit(40)
                  .build())
          .build());
  operations.add(
      ExperimentArmOperation.newBuilder()
          .setCreate(
              // The non-"control" arm, also called a "treatment" arm, will automatically
              // generate draft campaigns that you can modify before starting the experiment.
              ExperimentArm.newBuilder()
                  .setControl(false)
                  .setExperiment(experiment)
                  .setName("experiment arm")
                  .setTrafficSplit(60)
                  .build())
          .build());

  try (ExperimentArmServiceClient experimentArmServiceClient =
      googleAdsClient.getLatestVersion().createExperimentArmServiceClient()) {
    // Constructs the mutate request.
    MutateExperimentArmsRequest mutateRequest = MutateExperimentArmsRequest.newBuilder()
        .setCustomerId(Long.toString(customerId))
        .addAllOperations(operations)
        // We want to fetch the draft campaign IDs from the treatment arm, so the easiest way to do
        // that is to have the response return the newly created entities.
        .setResponseContentType(ResponseContentType.MUTABLE_RESOURCE)
        .build();

    // Sends the mutate request.
    MutateExperimentArmsResponse response =
        experimentArmServiceClient.mutateExperimentArms(mutateRequest);

    // Results always return in the order that you specify them in the request. Since we created
    // the treatment arm last, it will be the last result.  If you don't remember which arm is the
    // treatment arm, you can always filter the query in the next section with
    // `experiment_arm.control = false`.
    MutateExperimentArmResult controlArmResult = response.getResults(0);
    MutateExperimentArmResult treatmentArmResult = response.getResults(
        response.getResultsCount() - 1);

    System.out.printf("Created control arm with resource name '%s'%n",
        controlArmResult.getResourceName());
    System.out.printf("Created treatment arm with resource name '%s'%n",
        treatmentArmResult.getResourceName());

    return treatmentArmResult.getExperimentArm().getInDesignCampaigns(0);
  }
}
      

C#

/// <summary>
/// Creates the experiment arms.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The customer ID for which the call is made.</param>
/// <param name="baseCampaignId">ID of the campaign for which the control arm is
/// created.</param>
/// <param name="experimentResourceName">Resource name of the experiment.</param>
/// <returns>The control and treatment arms.</returns>
private static (MutateExperimentArmResult, MutateExperimentArmResult)
    CreateExperimentArms(GoogleAdsClient client, long customerId, long baseCampaignId,
        string experimentResourceName)
{
    // Get the ExperimentArmService.
    ExperimentArmServiceClient experimentService = client.GetService(
        Services.V17.ExperimentArmService);

    // Create the control arm. The control arm references an already-existing campaign.
    ExperimentArmOperation controlArmOperation = new ExperimentArmOperation()
    {
        Create = new ExperimentArm()
        {
            Control = true,
            Campaigns = {
                ResourceNames.Campaign(customerId, baseCampaignId)
            },
            Experiment = experimentResourceName,
            Name = "Control Arm",
            TrafficSplit = 40
        }
    };

    // Create the non-control arm. The non-"control" arm, also called a "treatment" arm,
    // will automatically generate draft campaigns that you can modify before starting the
    // experiment.
    ExperimentArmOperation treatmentArmOperation = new ExperimentArmOperation()
    {
        Create = new ExperimentArm()
        {
            Control = false,
            Experiment = experimentResourceName,
            Name = "Experiment Arm",
            TrafficSplit = 60
        }
    };

    // We want to fetch the draft campaign IDs from the treatment arm, so the
    // easiest way to do that is to have the response return the newly created
    // entities.
    MutateExperimentArmsRequest request = new MutateExperimentArmsRequest
    {
        CustomerId = customerId.ToString(),
        Operations = { controlArmOperation, treatmentArmOperation },
        ResponseContentType = ResponseContentType.MutableResource
    };


    MutateExperimentArmsResponse response = experimentService.MutateExperimentArms(
        request
    );

    // Results always return in the order that you specify them in the request.
    // Since we created the treatment arm last, it will be the last result.
    MutateExperimentArmResult controlArm = response.Results.First();
    MutateExperimentArmResult treatmentArm = response.Results.Last();

    Console.WriteLine($"Created control arm with resource name " +
        $"'{controlArm.ResourceName}.");
    Console.WriteLine($"Created treatment arm with resource name" +
      $" '{treatmentArm.ResourceName}'.");
    return (controlArm, treatmentArm);
}

      

PHP

private static function createExperimentArms(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $campaignId,
    string $experimentResourceName
): string {
    $operations = [];
    $experimentArm1 = new ExperimentArm([
        // The "control" arm references an already-existing campaign.
        'control' => true,
        'campaigns' => [ResourceNames::forCampaign($customerId, $campaignId)],
        'experiment' => $experimentResourceName,
        'name' => 'control arm',
        'traffic_split' => 40
    ]);
    $operations[] = new ExperimentArmOperation(['create' => $experimentArm1]);
    $experimentArm2 = new ExperimentArm([
        // The non-"control" arm, also called a "treatment" arm, will automatically
        // generate draft campaigns that you can modify before starting the
        // experiment.
        'control' => false,
        'experiment' => $experimentResourceName,
        'name' => 'experiment arm',
        'traffic_split' => 60
    ]);
    $operations[] = new ExperimentArmOperation(['create' => $experimentArm2]);

    // Issues a request to create the experiment arms.
    $experimentArmServiceClient = $googleAdsClient->getExperimentArmServiceClient();
    $response = $experimentArmServiceClient->mutateExperimentArms(
        MutateExperimentArmsRequest::build($customerId, $operations)
            // We want to fetch the draft campaign IDs from the treatment arm, so the easiest
            // way to do that is to have the response return the newly created entities.
            ->setResponseContentType(ResponseContentType::MUTABLE_RESOURCE)
    );
    // Results always return in the order that you specify them in the request.
    // Since we created the treatment arm last, it will be the last result.
    $controlArmResourceName = $response->getResults()[0]->getResourceName();
    $treatmentArm = $response->getResults()[count($operations) - 1];
    print "Created control arm with resource name '$controlArmResourceName'" . PHP_EOL;
    print "Created treatment arm with resource name '{$treatmentArm->getResourceName()}'"
        . PHP_EOL;

    return $treatmentArm->getExperimentArm()->getInDesignCampaigns()[0];
}
      

Python

def create_experiment_arms(client, customer_id, base_campaign_id, experiment):
    """Creates a control and treatment experiment arms.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        base_campaign_id: the campaign ID to associate with the control arm of
          the experiment.
        experiment: the resource name for an experiment.

    Returns:
        the resource name for the new treatment experiment arm.
    """
    operations = []

    campaign_service = client.get_service("CampaignService")

    # The "control" arm references an already-existing campaign.
    operation_1 = client.get_type("ExperimentArmOperation")
    exa_1 = operation_1.create
    exa_1.control = True
    exa_1.campaigns.append(
        campaign_service.campaign_path(customer_id, base_campaign_id)
    )
    exa_1.experiment = experiment
    exa_1.name = "control arm"
    exa_1.traffic_split = 40
    operations.append(operation_1)

    # The non-"control" arm, also called a "treatment" arm, will automatically
    # generate draft campaigns that you can modify before starting the
    # experiment.
    operation_2 = client.get_type("ExperimentArmOperation")
    exa_2 = operation_2.create
    exa_2.control = False
    exa_2.experiment = experiment
    exa_2.name = "experiment arm"
    exa_2.traffic_split = 60
    operations.append(operation_2)

    experiment_arm_service = client.get_service("ExperimentArmService")
    request = client.get_type("MutateExperimentArmsRequest")
    request.customer_id = customer_id
    request.operations = operations
    # We want to fetch the draft campaign IDs from the treatment arm, so the
    # easiest way to do that is to have the response return the newly created
    # entities.
    request.response_content_type = (
        client.enums.ResponseContentTypeEnum.MUTABLE_RESOURCE
    )
    response = experiment_arm_service.mutate_experiment_arms(request=request)

    # Results always return in the order that you specify them in the request.
    # Since we created the treatment arm second, it will be the second result.
    control_arm_result = response.results[0]
    treatment_arm_result = response.results[1]

    print(
        f"Created control arm with resource name {control_arm_result.resource_name}"
    )
    print(
        f"Created treatment arm with resource name {treatment_arm_result.resource_name}"
    )

    return treatment_arm_result.experiment_arm.in_design_campaigns[0]
      

Ruby

def create_experiment_arms(client, customer_id, base_campaign_id, experiment)
  operations = []
  operations << client.operation.create_resource.experiment_arm do |ea|
    # The "control" arm references an already-existing campaign.
    ea.control = true
    ea.campaigns << client.path.campaign(customer_id, base_campaign_id)
    ea.experiment = experiment
    ea.name = 'control arm'
    ea.traffic_split = 40
  end
  operations << client.operation.create_resource.experiment_arm do |ea|
    # The non-"control" arm, also called a "treatment" arm, will automatically
    # generate draft campaigns that you can modify before starting the
    # experiment.
    ea.control = false
    ea.experiment = experiment
    ea.name = 'experiment arm'
    ea.traffic_split = 60
  end

  response = client.service.experiment_arm.mutate_experiment_arms(
    customer_id: customer_id,
    operations: operations,
    # We want to fetch the draft campaign IDs from the treatment arm, so the
    # easiest way to do that is to have the response return the newly created
    # entities.
    response_content_type: :MUTABLE_RESOURCE,
  )

  # Results always return in the order that you specify them in the request.
  # Since we created the treatment arm last, it will be the last result.
  control_arm_result = response.results.first
  treatment_arm_result = response.results.last

  puts "Created control arm with resource name #{control_arm_result.resource_name}."
  puts "Created treatment arm with resource name #{treatment_arm_result.resource_name}."

  treatment_arm_result.experiment_arm.in_design_campaigns.first
end
      

Perl

sub create_experiment_arms {
  my ($api_client, $customer_id, $base_campaign_id, $experiment) = @_;

  my $operations = [];
  push @$operations,
    Google::Ads::GoogleAds::V17::Services::ExperimentArmService::ExperimentArmOperation
    ->new({
      create => Google::Ads::GoogleAds::V17::Resources::ExperimentArm->new({
          # The "control" arm references an already-existing campaign.
          control   => "true",
          campaigns => [
            Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
              $customer_id, $base_campaign_id
            )
          ],
          experiment   => $experiment,
          name         => "control arm",
          trafficSplit => 40
        })});

  push @$operations,
    Google::Ads::GoogleAds::V17::Services::ExperimentArmService::ExperimentArmOperation
    ->new({
      create => Google::Ads::GoogleAds::V17::Resources::ExperimentArm->new({
          # The non-"control" arm, also called a "treatment" arm, will automatically
          # generate draft campaigns that you can modify before starting the
          # experiment.
          control      => "false",
          experiment   => $experiment,
          name         => "experiment arm",
          trafficSplit => 60
        })});

  my $response = $api_client->ExperimentArmService()->mutate({
    customerId => $customer_id,
    operations => $operations,
    # We want to fetch the draft campaign IDs from the treatment arm, so the
    # easiest way to do that is to have the response return the newly created
    # entities.
    responseContentType => MUTABLE_RESOURCE
  });

  # Results always return in the order that you specify them in the request.
  # Since we created the treatment arm last, it will be the last result.
  my $control_arm_result   = $response->{results}[0];
  my $treatment_arm_result = $response->{results}[1];

  printf "Created control arm with resource name '%s'.\n",
    $control_arm_result->{resourceName};
  printf "Created treatment arm with resource name '%s'.\n",
    $treatment_arm_result->{resourceName};
  return $treatment_arm_result->{experimentArm}{inDesignCampaigns}[0];
}