Insights

Insights help you identify trends in your market and understand account performance. You can use insights in the Google Ads API to:

  • Retrieve audience and market metrics tailored to your business.
  • Analyze campaign performance against historical or category baselines.
  • Act on data-driven recommendations to optimize media planning.

The Google Ads API does not support all insights available in the Google Ads UI.

Available API insights

You can use the Google Ads API to generate the following types of insights:

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Audience insights