Hotel Ads

  • Hotel Ads are system-generated ads based on your hotel listings and prices, targeting travelers with availability, pricing, and booking options.

  • While previously managed solely through the Travel Partner API and Hotel Center, many tasks for Hotel Ads can now be performed using the Google Ads API and Google Ads.

  • Tasks such as creating and updating campaigns, ad groups, and listing groups are supported by the Google Ads API.

  • Creating and updating hotel feeds and pricing information currently can only be done in Hotel Center.

  • To use the Google Ads API with Hotel Ads, you need access to Hotel Center and its account ID to link your Google Ads account and create campaigns.

A Hotel Ad is created automatically based on your provided hotel listings and price feeds. It targets potential travelers by showing your hotels' availability, pricing, and booking options. For more details, see About hotel campaigns in Google Ads.

Supported features

Hotel inventory, listings, and pricing feeds are managed through the Travel Partner API and Hotel Center (formerly Hotel Ads Center).

With Google Ads API and Google Ads, you can manage Hotel campaigns directly, including creating, updating, or deleting:

  • Campaigns
  • Campaign bidding strategies
  • Campaign budgets
  • Ad groups
  • Ad group bids
  • Ad group bid modifiers (also known as bid multipliers in Google Ads)
  • Hotel listing groups (also known as Hotel groups in Google Ads)

Tasks restricted to Hotel Center

The following tasks can't be performed in Google Ads API and must be completed in Hotel Center:

  • Creating, updating, or deleting hotel feeds
  • Creating, updating, or deleting hotel pricing information

Refer to the Integration overview for details on periodic maintenance tasks that you need to perform on your hotel data.

Prerequisites

Before using Google Ads API with Hotel Ads, obtain the following:

Access to the Hotel Center console
Contact an authorized third-party integration partner to create an account in the Hotel Center console and grant you access, or read How to get started with hotel campaigns.
Account ID of your Hotel Center account
Located inside the Hotel Center console once you have access to it. You need this account ID to link your Google Ads account to Hotel Center and to create Hotel campaigns that link to Hotel Center.

Implementation steps

Follow these guides to create Hotel campaigns, ad groups, and ads with Google Ads API:

  1. Create a Hotel campaign
  2. Create a Hotel ad group
  3. Create a Hotel ad group ad
  4. Create Hotel listing groups
  5. Set up bidding
  6. Query ad performance and entities

Alternatively, refer to the Hotel Ad code sample in your preferred client library.

Next
Create campaign