Video: Sehen Sie sich das Gespräch zu Eintragsgruppen vom Workshop 2019 an
Mithilfe von Hotelanzeigengruppen können Sie Ihre Hotels in viele für mehrere Dimensionen, sodass Sie Gebote für jede Gruppe entsprechend anpassen können. Betrachten Sie den Baum unten, in dem die Hotels auf der ersten Etage unterteilt in 5-Sterne-Hotels, 4-Sterne-Hotels und andere Hotelkategorien. Im zweiten wurden die Hotels in anderen Hotelkategorien als „USA“ Hotels, "Vereinigtes Königreich" Hotels und Hotels in anderen Regionen.
Jeder Knoten in der Baumstruktur ist entweder eine Unterstruktur oder eine Einheit, die durch
ListingGroupType
Eine Unterteilung beinhaltet ein
neue Ebene in der Baumstruktur, während Einheiten die Blätter des Baums darstellen. Jede Untergruppe muss
immer vollständig partitioniert sein, d. h., sie muss einen Knoten enthalten, der für
Sonstiges: In diesem Beispiel sind der Stamm und der Knoten Hotel Class: (Other)
Untergruppen. In dieser Baumstruktur mit Unterteilungen und Einheiten können Sie
Gebote auf Einheitenebene an und stellt sicher, dass jeder Hoteleintrag
und nur ein Einheitsknoten
in der Baumstruktur vorhanden ist.
Knoten sind Objekte der Klasse ListingGroupInfo.
Dieses Feld enthält das Feld ListingGroupType,
gibt an, ob es sich bei den Knoten um eine Einheit oder eine Unterstruktur handelt. ListingGroupInfo wird festgelegt auf
listing_group von AdGroupCriterion wird verknüpft mit
AdGroup.
Prozentuale CPC-Gebote festlegen
Sie dürfen folgende Einstellungen festlegen: percent_cpc_bid_micros
AdGroupCriterion nur auf Einheitsknoten. Es wird versucht,
Bei Unterstrukturknoten schlägt dies mit einem Fehler fehl.
Listendimensionen
Ein ListingGroupInfo hat auch ein
case_value, was
Ein ListingDimensionInfo, der einen der folgenden Werte enthält:
mehrere Dimensionstypen auswählen. Ein ListingGroupInfo steht für die Werte, die
mit Ihren Hotels, z. B. Hotel-ID, Land des Hotels oder Hotelkategorie. Eine vollständige Beschreibung der
Die verfügbaren ListingDimensionInfo-Typen sind in der Referenz
Dokumentation.
Jede unmittelbare Untereinheit einer Unterstruktur muss eine case_value mit der gleichen
Untertyp ListingDimensionInfo. Nur der Stammknoten hat kein case_value.
Jede Untergruppe muss ein „leeres“ case_value von
richtigen Typ, der „alle anderen Werte“ darstellt.
Weitere Informationen finden Sie im folgenden Code-Snippet, Ebene der Eintragsgruppenstruktur.
Java
private static String addLevel1Nodes(
long customerId,
long adGroupId,
String rootResourceName,
List<AdGroupCriterionOperation> operations,
long percentCpcBidMicroAmount) {
// Creates hotel class info and dimension info for 5-star hotels.
ListingDimensionInfo fiveStarredDimensionInfo =
ListingDimensionInfo.newBuilder()
.setHotelClass(HotelClassInfo.newBuilder().setValue(5).build())
.build();
// Creates listing group info for 5-star hotels as a UNIT node.
ListingGroupInfo fiveStarredUnit =
ListingGroupInfo.newBuilder()
.setType(ListingGroupType.UNIT)
.setParentAdGroupCriterion(rootResourceName)
.setCaseValue(fiveStarredDimensionInfo)
.build();
// Creates an ad group criterion for 5-star hotels.
AdGroupCriterion fiveStarredAdGroupCriterion =
createAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount);
// Decrements the temp ID for the next ad group criterion.
AdGroupCriterionOperation operation = generateCreateOperation(fiveStarredAdGroupCriterion);
operations.add(operation);
// You can also create more UNIT nodes for other hotel classes by copying the above code in
// this method and modifying the value passed to HotelClassInfo() to the value you want.
// For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star
// hotels instead.
// Creates hotel class info and dimension info for other hotel classes by not specifying
// any attributes on those object.
ListingDimensionInfo otherHotelsDimensionInfo =
ListingDimensionInfo.newBuilder()
.setHotelClass(HotelClassInfo.newBuilder().build())
.build();
// Creates listing group info for other hotel classes as a SUBDIVISION node, which will be
// used as a parent node for children nodes of the next level.
ListingGroupInfo otherHotelsSubdivision =
createListingGroupInfo(
ListingGroupType.SUBDIVISION, rootResourceName, otherHotelsDimensionInfo);
// Creates an ad group criterion for other hotel classes.
AdGroupCriterion otherHotelsAdGroupCriterion =
createAdGroupCriterion(
customerId, adGroupId, otherHotelsSubdivision, percentCpcBidMicroAmount);
operation = generateCreateOperation(otherHotelsAdGroupCriterion);
operations.add(operation);
return otherHotelsAdGroupCriterion.getResourceName();
}
C#
private string AddLevel1Nodes(long customerId, long adGroupId, string rootResourceName,
List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount)
{
// Create listing dimension info for 5-star class hotels.
ListingDimensionInfo fiveStarredListingDimensionInfo = new ListingDimensionInfo
{
HotelClass = new HotelClassInfo
{
Value = 5
}
};
// Create a listing group info for 5-star hotels as a UNIT node.
ListingGroupInfo fiveStarredUnit = CreateListingGroupInfo(ListingGroupType.Unit,
rootResourceName, fiveStarredListingDimensionInfo);
// Create an ad group criterion for 5-star hotels.
AdGroupCriterion fiveStarredAdGroupCriterion = CreateAdGroupCriterion(customerId,
adGroupId, fiveStarredUnit, percentCpcBidMicroAmount);
// Create an operation and add it to the list of operations.
operations.Add(new AdGroupCriterionOperation
{
Create = fiveStarredAdGroupCriterion
});
// Decrement the temp ID for the next ad group criterion.
nextTempId--;
// You can also create more UNIT nodes for other hotel classes by copying the above code
// in this method and modifying the value passed to HotelClassInfo().
// For instance, passing 4 instead of 5 in the above code will instead create a UNIT
// node of 4-star hotels.
// Create hotel class info and dimension info for other hotel classes by *not*
// specifying any attributes on those object.
ListingDimensionInfo otherHotelsListingDimensionInfo = new ListingDimensionInfo
{
HotelClass = new HotelClassInfo()
};
// Create listing group info for other hotel classes as a SUBDIVISION node, which will
// be used as a parent node for children nodes of the next level.
ListingGroupInfo otherHotelsSubdivisionListingGroupInfo = CreateListingGroupInfo
(ListingGroupType.Subdivision, rootResourceName, otherHotelsListingDimensionInfo);
// Create an ad group criterion for other hotel classes.
AdGroupCriterion otherHotelsAdGroupCriterion = CreateAdGroupCriterion(customerId,
adGroupId, otherHotelsSubdivisionListingGroupInfo, percentCpcBidMicroAmount);
// Create an operation and add it to the list of operations.
operations.Add(new AdGroupCriterionOperation
{
Create = otherHotelsAdGroupCriterion
});
// Decrement the temp ID for the next ad group criterion.
nextTempId--;
return otherHotelsAdGroupCriterion.ResourceName;
}
PHP
private static function addLevel1Nodes(
int $customerId,
int $adGroupId,
string $rootResourceName,
array &$operations,
int $percentCpcBidMicroAmount
) {
// Creates hotel class info and dimension info for 5-star hotels.
$fiveStarredDimensionInfo = new ListingDimensionInfo([
'hotel_class' => new HotelClassInfo(['value' => 5])
]);
// Creates listing group info for 5-star hotels as a UNIT node.
$fiveStarredUnit = self::createListingGroupInfo(
ListingGroupType::UNIT,
$rootResourceName,
$fiveStarredDimensionInfo
);
// Creates an ad group criterion for 5-star hotels.
$fiveStarredAdGroupCriterion = self::createAdGroupCriterion(
$customerId,
$adGroupId,
$fiveStarredUnit,
$percentCpcBidMicroAmount
);
// Decrements the temp ID for the next ad group criterion.
self::$nextTempId--;
$operation = self::generateCreateOperation($fiveStarredAdGroupCriterion);
$operations[] = $operation;
// You can also create more UNIT nodes for other hotel classes by copying the above code in
// this method and modifying the value passed to HotelClassInfo() to the value you want.
// For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star
// hotels instead.
// Creates hotel class info and dimension info for other hotel classes by *not* specifying
// any attributes on those object.
$othersHotelsDimensionInfo = new ListingDimensionInfo([
'hotel_class' => new HotelClassInfo()
]);
// Creates listing group info for other hotel classes as a SUBDIVISION node, which will be
// used as a parent node for children nodes of the next level.
$otherHotelsSubDivision = self::createListingGroupInfo(
ListingGroupType::SUBDIVISION,
$rootResourceName,
$othersHotelsDimensionInfo
);
// Creates an ad group criterion for other hotel classes.
$otherHotelsAdGroupCriterion = self::createAdGroupCriterion(
$customerId,
$adGroupId,
$otherHotelsSubDivision,
$percentCpcBidMicroAmount
);
$operation = self::generateCreateOperation($otherHotelsAdGroupCriterion);
$operations[] = $operation;
self::$nextTempId--;
return $otherHotelsAdGroupCriterion->getResourceName();
}
Python
def add_level1_nodes(
client,
customer_id,
ad_group_id,
root_resource_name,
operations,
percent_cpc_bid_micro_amount,
):
"""Creates child nodes on level 1, partitioned by the hotel class info.
Args:
client: The Google Ads API client.
customer_id: The Google Ads customer ID.
ad_group_id: The ad group ID to which the hotel listing group will be
added.
root_resource_name: The string resource name of the listing group's root
node.
operations: A list of AdGroupCriterionOperations.
percent_cpc_bid_micro_amount: The CPC bid micro amount to be set on
created ad group criteria.
Returns:
The string resource name of the "other hotel classes" node, which serves
as the parent node for the next level of the listing tree.
"""
global next_temp_id
# Create listing dimension info for 5-star class hotels.
five_starred_listing_dimension_info = client.get_type(
"ListingDimensionInfo"
)
five_starred_listing_dimension_info.hotel_class.value = 5
# Create a listing group info for 5-star hotels as a UNIT node.
five_starred_unit = create_listing_group_info(
client,
client.enums.ListingGroupTypeEnum.UNIT,
root_resource_name,
five_starred_listing_dimension_info,
)
# Create an ad group criterion for 5-star hotels.
five_starred_ad_group_criterion = create_ad_group_criterion(
client,
customer_id,
ad_group_id,
five_starred_unit,
percent_cpc_bid_micro_amount,
)
# Create an operation and add it to the list of operations.
five_starred_ad_group_criterion_operation = client.get_type(
"AdGroupCriterionOperation"
)
client.copy_from(
five_starred_ad_group_criterion_operation.create,
five_starred_ad_group_criterion,
)
operations.append(five_starred_ad_group_criterion_operation)
# Decrement the temp ID for the next ad group criterion.
next_temp_id -= 1
# You can also create more UNIT nodes for other hotel classes by copying the
# above code in this method and modifying the hotel class value.
# For instance, passing 4 instead of 5 in the above code will instead create
# a UNIT node of 4-star hotels.
# Create hotel class info and dimension info without any specifying
# attributes. This node will then represent hotel classes other than those
# already covered by UNIT nodes at this level.
other_hotels_listing_dimension_info = client.get_type(
"ListingDimensionInfo"
)
# Set "hotel_class" as the oneof field on the ListingDimensionInfo object
# without specifying the optional hotel_class field.
client.copy_from(
other_hotels_listing_dimension_info.hotel_class,
client.get_type("HotelClassInfo"),
)
# Create listing group info for other hotel classes as a SUBDIVISION node,
# which will be used as a parent node for children nodes of the next level.
other_hotels_subdivision_listing_group_info = create_listing_group_info(
client,
client.enums.ListingGroupTypeEnum.SUBDIVISION,
root_resource_name,
other_hotels_listing_dimension_info,
)
# Create an ad group criterion for other hotel classes.
other_hotels_ad_group_criterion = create_ad_group_criterion(
client,
customer_id,
ad_group_id,
other_hotels_subdivision_listing_group_info,
percent_cpc_bid_micro_amount,
)
# Create an operation and add it to the list of operations.
other_hotels_ad_group_criterion_operation = client.get_type(
"AdGroupCriterionOperation"
)
client.copy_from(
other_hotels_ad_group_criterion_operation.create,
other_hotels_ad_group_criterion,
)
operations.append(other_hotels_ad_group_criterion_operation)
# Decrement the temp ID for the next ad group criterion.
next_temp_id -= 1
return other_hotels_ad_group_criterion.resource_name
Ruby
def add_level1_nodes(
client,
customer_id,
ad_group_id,
root_resource_name,
operations,
percent_cpc_bid_micro_amount)
# Creates hotel class info and dimension info for 5-star hotels.
five_starred_dimension_info = client.resource.listing_dimension_info do |d|
d.hotel_class = client.resource.hotel_class_info do |c|
c.value = 5
end
end
# Creates listing group info for 5-star hotels as a UNIT node.
five_starred_unit = create_listing_group_info(
client,
:UNIT,
root_resource_name,
five_starred_dimension_info,
)
# Creates an ad group criterion for 5-star hotels.
five_starred_ad_group_criterion = create_ad_group_criterion(
client,
customer_id,
ad_group_id,
five_starred_unit,
percent_cpc_bid_micro_amount,
)
operations << generate_create_operation(
client,
five_starred_ad_group_criterion,
)
# You can also create more UNIT nodes for other hotel classes by copying the
# above code in this method and modifying the value passed to HotelClassInfo()
# to the value you want.
# For instance, passing 4 instead of 5 in the above code will create a UNIT
# node of 4-star hotels instead.
# Creates hotel class info and dimension info for other hotel classes
# by *not* specifying any attributes on those object.
other_hotels_dimention_info = client.resource.listing_dimension_info do |d|
d.hotel_class = client.resource.hotel_class_info
end
# Creates listing group info for other hotel classes as a SUBDIVISION node,
# which will be used as a parent node for children nodes of the next level.
other_hotels_subdivision = create_listing_group_info(
client,
:SUBDIVISION,
root_resource_name,
other_hotels_dimention_info,
)
# Creates an ad group criterion for other hotel classes.
other_hotels_ad_group_criterion = create_ad_group_criterion(
client,
customer_id,
ad_group_id,
other_hotels_subdivision,
percent_cpc_bid_micro_amount,
)
operations << generate_create_operation(
client,
other_hotels_ad_group_criterion,
)
other_hotels_ad_group_criterion.resource_name
end
Perl
sub add_level_1_nodes {
my ($customer_id, $ad_group_id, $root_resource_name, $operations,
$percent_cpc_bid_micro_amount)
= @_;
# Create hotel class info and dimension info for 5-star hotels.
my $five_starred_dimension_info =
Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({
hotelClass => Google::Ads::GoogleAds::V17::Common::HotelClassInfo->new({
value => 5
})});
# Create listing group info for 5-star hotels as a UNIT node.
my $five_starred_unit = create_listing_group_info(UNIT, $root_resource_name,
$five_starred_dimension_info);
# Create an ad group criterion for 5-star hotels.
my $five_starred_ad_group_criterion =
create_ad_group_criterion($customer_id, $ad_group_id, $five_starred_unit,
$percent_cpc_bid_micro_amount);
my $operation = generate_create_operation($five_starred_ad_group_criterion);
push @$operations, $operation;
# You can also create more UNIT nodes for other hotel classes by copying the
# above code in this method and modifying the value passed to HotelClassInfo
# to the value you want. For instance, passing 4 instead of 5 in the above code
# will create a UNIT node of 4-star hotels instead.
# Create hotel class info and dimension info for other hotel classes by *not*
# specifying any attributes on those object.
my $others_hotels_dimension_info =
Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({
hotelClass => Google::Ads::GoogleAds::V17::Common::HotelClassInfo->new()}
);
# Create listing group info for other hotel classes as a SUBDIVISION node, which
# will be used as a parent node for children nodes of the next level.
my $other_hotels_subdivision =
create_listing_group_info(SUBDIVISION, $root_resource_name,
$others_hotels_dimension_info);
# Create an ad group criterion for other hotel classes.
my $other_hotels_ad_group_criterion =
create_ad_group_criterion($customer_id, $ad_group_id,
$other_hotels_subdivision, $percent_cpc_bid_micro_amount);
$operation = generate_create_operation($other_hotels_ad_group_criterion);
push @$operations, $operation;
return $other_hotels_ad_group_criterion->{resourceName};
}
Verfügbare Dimensionen für ListingDimensionInfo
Für Hotelanzeigen sind die folgenden ListingDimensionInfo-Typen verfügbar:
Temporäre IDs
Anzeigengruppenkriterien werden erst dann IDs zugewiesen, wenn bei der mutate-Anfrage, mit der
werden sie vom Server verarbeitet. Ein ListingGroupInfo ist jedoch ungültig bis
Wenn Sie eine Unterteilung erstellen, müssen Sie diese auch
mindestens eines seiner untergeordneten Elemente im selben Vorgang verwendet wird.
Damit Sie die parent_ad_group_criterion von
ListingGroupInfo für die untergeordneten Knoten können Sie
temporären Kriteriums-IDs. Diese sind lokal (und nicht global) eindeutig.
Kennzeichnungen, die nur im Kontext einer einzelnen mutate-Anfrage gültig sind. Beliebig
eine negative Ganzzahl (z. B. -1) kann als temporäre ID verwendet werden.
Wenn die Anfrage bearbeitet wird, wird jeder AdGroupCriterion
wird wie gewohnt eine positive globale ID zugewiesen.