Bidding

Hotel campaigns in the Google Ads API support specialized bidding strategies designed for hotel advertising, such as Percent CPC (percent_cpc), alongside standard manual and automated bidding options like Manual CPC, Enhanced CPC, and Target ROAS. You can also adjust bids across hotel-specific dimensions such as check-in day, length of stay, and advance booking window.

After becoming familiar with the Bidding overview for Hotel ads, you can use the Google Ads API to complete the following tasks:

• Assign or update a bid strategy at the campaign level
• Set or update bid amounts at the ad group and listing group levels
• Set bid adjustments (bid modifiers) for hotel dimensions