입찰 전략 할당 또는 업데이트

호텔 광고의 경우 개별 캠페인에 입찰 전략을 할당할 수 있습니다.

호텔 광고의 입찰 전략 선택에 대한 자세한 내용은 호텔 광고를 위한 입찰 개요를 참고하세요. 입찰 전략에 익숙해진 후 Google Ads API를 사용하여 호텔 캠페인 입찰 전략을 할당하고 업데이트할 수 있습니다.

입찰 전략 할당

새 호텔 캠페인을 만들 때 전략을 할당하려면 다음 단계를 따르세요.

  1. campaign_bidding_strategy을 선택합니다. Campaign의 다음 oneof 전략은 호텔 광고에 사용할 수 있습니다.

    호텔 캠페인에 향상된 CPC 입찰기능을 사용 설정하려면 manual_cpc.enhanced_cpc_enabled 또는 percent_cpc.enhanced_cpc_enabled을 true로 설정하세요.

    호텔 캠페인에 commission 전략을 더 이상 사용할 수 없습니다. 자세한 내용은 입찰 전략 유형을 참고하세요.

  2. 선택한 전략에 사용할 필드 이름-값 쌍을 확인합니다.

  3. 새 캠페인을 만들 때 선택한 전략 필드를 Campaign 객체에 설정합니다.

이 예에서는 새 캠페인을 만들 때 percent_cpc 입찰 전략을 설정하는 방법을 보여줍니다.

자바

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        // Configures settings related to hotel campaigns including advertising channel type
        // and hotel setting info.
        .setAdvertisingChannelType(AdvertisingChannelType.HOTEL)
        .setHotelSetting(hotelSettingInfo)
        // Recommendation: Sets the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used
        // for hotel campaigns.
        .setPercentCpc(
            PercentCpc.newBuilder().setCpcBidCeilingMicros(cpcBidCeilingMicroAmount).build())
        // Sets the budget.
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        // Declares whether this campaign serves political ads targeting the EU.
        .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
        .build();

C#

// Create a campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise Campaign #" + ExampleUtilities.GetRandomString(),

    // Configure settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    AdvertisingChannelType = AdvertisingChannelType.Hotel,
    HotelSetting = new HotelSettingInfo()
    {
        HotelCenterId = hotelCenterAccountId
    },

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    Status = CampaignStatus.Paused,

    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
    // be used for hotel campaigns.
    PercentCpc = new PercentCpc()
    {
        CpcBidCeilingMicros = cpcBidCeilingMicroAmount
    },

    // Set the budget.
    CampaignBudget = budgetResourceName,

    // Configure the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    NetworkSettings = new NetworkSettings()
    {
        TargetGoogleSearch = true
    },

    // Declare whether or not this campaign contains political ads targeting the EU.
    ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,
};

PHP

// Creates a campaign.
$campaign = new Campaign(
    [
    'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
    // Configures settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    'advertising_channel_type' => AdvertisingChannelType::HOTEL,
    'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]),
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used
    // for hotel campaigns.
    'percent_cpc' => new PercentCpc(
        [
        'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount
        ]
    ),
    // Sets the budget.
    'campaign_budget' => $budgetResourceName,
    // Configures the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    'network_settings' => new NetworkSettings(
        [
        'target_google_search' => true,
        ]
    ),
    // Declare whether or not this campaign serves political ads targeting the EU.
    'contains_eu_political_advertising' =>
        EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    ]
);

Python

# Create campaign.
campaign_operation: CampaignOperation = client.get_type("CampaignOperation")
campaign: Campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

# Configures settings related to hotel campaigns including advertising
# channel type and hotel setting info.
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.HOTEL
)
campaign.hotel_setting.hotel_center_id = hotel_center_account_id

# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
# can be used for hotel campaigns.
campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount

# Sets the budget.
campaign.campaign_budget = budget_resource_name

# Set the campaign network options. Only Google Search is allowed for hotel
# campaigns.
campaign.network_settings.target_google_search = True

# Declare whether or not this campaign serves political ads targeting the
# EU. Valid values are:
#   CONTAINS_EU_POLITICAL_ADVERTISING
#   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
campaign.contains_eu_political_advertising = (
    client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
)

Ruby

# Create a campaign.
campaign_operation = client.operation.create_resource.campaign do |c|
  c.name = generate_random_name_field("Interplanetary Cruise Campaign")

  # Configure settings related to hotel campaigns.
  c.advertising_channel_type = :HOTEL
  c.hotel_setting = client.resource.hotel_setting_info do |hsi|
    hsi.hotel_center_id = hotel_center_account_id
  end

  # Recommendation: Set the campaign to PAUSED when creating it to prevent the
  # ads from immediately serving. Set to ENABLED once you've added targeting and
  # the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
  # be used for hotel campaigns.
  c.percent_cpc = client.resource.percent_cpc do |pcpc|
    pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount
  end

  # Set the budget.
  c.campaign_budget = budget_resource

  # Configures the campaign network options. Only Google Search is allowed for
  # hotel campaigns.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
  end

  # Declare whether or not this campaign serves political ads targeting the EU.
  # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
  # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
  c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
end

Perl

# Create a hotel campaign.
my $campaign = Google::Ads::GoogleAds::V25::Resources::Campaign->new({
    name => "Interplanetary Cruise Campaign #" . uniqid(),
    # Configure settings related to hotel campaigns including advertising
    # channel type and hotel setting info.
    advertisingChannelType => HOTEL,
    hotelSetting           =>
      Google::Ads::GoogleAds::V25::Resources::HotelSettingInfo->new({
        hotelCenterId => $hotel_center_account_id
      }
      ),
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => Google::Ads::GoogleAds::V25::Enums::CampaignStatusEnum::PAUSED,
    # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
    # can be used for hotel campaigns.
    percentCpc => Google::Ads::GoogleAds::V25::Common::PercentCpc->new(
      {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount}
    ),
    # Declare whether or not this campaign serves political ads targeting the EU.
    # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
    # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
    containsEuPoliticalAdvertising =>
      DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,
    # Set the budget.
    campaignBudget => $budget_resource_name,
    # Configure the campaign network options. Only Google Search is allowed for
    # hotel campaigns.
    networkSettings =>
      Google::Ads::GoogleAds::V25::Resources::NetworkSettings->new({
        targetGoogleSearch => "true"
      })});

curl

입찰 전략 업데이트

캠페인의 입찰 전략을 업데이트하려면 업데이트된 전략 필드가 포함된 Campaign 인스턴스 (입찰 전략 할당에 설명됨)와 설정한 전략 필드의 경로가 포함된 update_mask (예: percent_cpc 또는 target_roas)를 사용하여 CampaignOperation.update를 구성합니다. 전략 필드는 단일 oneof에 속하므로 필드 중 하나를 설정하면 이전에 설정된 전략이 지워지므로 한 전략 유형에서 다른 전략 유형으로 전환할 때 동일한 작업이 작동합니다. 업데이트 마스크를 구성하는 데 도움이 필요하면 클라이언트 라이브러리의 필드 마스크 유틸리티를 참고하세요.

이전
개요
다음
입찰가 설정