Untuk Iklan Hotel, Anda dapat menetapkan strategi bidding untuk setiap kampanye.
Detail tentang cara memilih strategi bidding untuk Iklan Hotel dapat ditemukan di Ringkasan bidding untuk Iklan Hotel. Setelah memahami strategi bidding, Anda dapat menggunakan Google Ads API untuk menetapkan dan memperbarui strategi bidding kampanye Hotel.
Menetapkan strategi bidding
Untuk menetapkan strategi sebagai bagian dari pembuatan kampanye Hotel baru, ikuti langkah-langkah berikut:
Pilih
campaign_bidding_strategy. Strategioneofberikut diCampaigndapat digunakan untuk Iklan Hotel:Untuk mengaktifkan Enhanced CPC untuk kampanye Hotel, tetapkan
manual_cpc.enhanced_cpc_enabledataupercent_cpc.enhanced_cpc_enabledketrue.Strategi
commissiontidak lagi tersedia untuk kampanye Hotel. Untuk mengetahui detailnya, lihat Jenis strategi bidding.Tentukan pasangan nilai-nama kolom yang ingin Anda gunakan untuk strategi yang dipilih.
Tetapkan kolom strategi yang dipilih pada objek
Campaignsaat membuat kampanye baru.
Contoh ini menunjukkan cara menetapkan strategi bidding percent_cpc saat membuat kampanye baru:
Java
// Creates the campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. .setAdvertisingChannelType(AdvertisingChannelType.HOTEL) .setHotelSetting(hotelSettingInfo) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used // for hotel campaigns. .setPercentCpc( PercentCpc.newBuilder().setCpcBidCeilingMicros(cpcBidCeilingMicroAmount).build()) // Sets the budget. .setCampaignBudget(budgetResourceName) // Adds the networkSettings configured above. .setNetworkSettings(networkSettings) // Declares whether this campaign serves political ads targeting the EU. .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING) .build();
C#
// Create a campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise Campaign #" + ExampleUtilities.GetRandomString(), // Configure settings related to hotel campaigns including advertising channel type // and hotel setting info. AdvertisingChannelType = AdvertisingChannelType.Hotel, HotelSetting = new HotelSettingInfo() { HotelCenterId = hotelCenterAccountId }, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. Status = CampaignStatus.Paused, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can // be used for hotel campaigns. PercentCpc = new PercentCpc() { CpcBidCeilingMicros = cpcBidCeilingMicroAmount }, // Set the budget. CampaignBudget = budgetResourceName, // Configure the campaign network options. Only Google Search is allowed for // hotel campaigns. NetworkSettings = new NetworkSettings() { TargetGoogleSearch = true }, // Declare whether or not this campaign contains political ads targeting the EU. ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising, };
PHP
// Creates a campaign. $campaign = new Campaign( [ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. 'advertising_channel_type' => AdvertisingChannelType::HOTEL, 'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used // for hotel campaigns. 'percent_cpc' => new PercentCpc( [ 'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount ] ), // Sets the budget. 'campaign_budget' => $budgetResourceName, // Configures the campaign network options. Only Google Search is allowed for // hotel campaigns. 'network_settings' => new NetworkSettings( [ 'target_google_search' => true, ] ), // Declare whether or not this campaign serves political ads targeting the EU. 'contains_eu_political_advertising' => EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ] );
Python
# Create campaign. campaign_operation: CampaignOperation = client.get_type("CampaignOperation") campaign: Campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to hotel campaigns including advertising # channel type and hotel setting info. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.HOTEL ) campaign.hotel_setting.hotel_center_id = hotel_center_account_id # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount # Sets the budget. campaign.campaign_budget = budget_resource_name # Set the campaign network options. Only Google Search is allowed for hotel # campaigns. campaign.network_settings.target_google_search = True # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign.contains_eu_political_advertising = ( client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING )
Ruby
# Create a campaign. campaign_operation = client.operation.create_resource.campaign do |c| c.name = generate_random_name_field("Interplanetary Cruise Campaign") # Configure settings related to hotel campaigns. c.advertising_channel_type = :HOTEL c.hotel_setting = client.resource.hotel_setting_info do |hsi| hsi.hotel_center_id = hotel_center_account_id end # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting and # the ads are ready to serve. c.status = :PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can # be used for hotel campaigns. c.percent_cpc = client.resource.percent_cpc do |pcpc| pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount end # Set the budget. c.campaign_budget = budget_resource # Configures the campaign network options. Only Google Search is allowed for # hotel campaigns. c.network_settings = client.resource.network_settings do |ns| ns.target_google_search = true end # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING end
Perl
# Create a hotel campaign. my $campaign = Google::Ads::GoogleAds::V25::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to hotel campaigns including advertising # channel type and hotel setting info. advertisingChannelType => HOTEL, hotelSetting => Google::Ads::GoogleAds::V25::Resources::HotelSettingInfo->new({ hotelCenterId => $hotel_center_account_id } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V25::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. percentCpc => Google::Ads::GoogleAds::V25::Common::PercentCpc->new( {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount} ), # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising => DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING, # Set the budget. campaignBudget => $budget_resource_name, # Configure the campaign network options. Only Google Search is allowed for # hotel campaigns. networkSettings => Google::Ads::GoogleAds::V25::Resources::NetworkSettings->new({ targetGoogleSearch => "true" })});
curl
Memperbarui strategi bidding
Untuk memperbarui strategi bidding kampanye, buat
CampaignOperation.update dengan instance Campaign
yang berisi kolom strategi yang diperbarui (seperti yang dijelaskan dalam
Menetapkan strategi bidding) dan update_mask yang
mencakup jalur kolom strategi yang Anda tetapkan (misalnya, percent_cpc atau
target_roas). Karena kolom strategi termasuk dalam satu oneof, menetapkan
salah satunya akan menghapus strategi yang ditetapkan sebelumnya, sehingga operasi yang sama akan berfungsi saat
beralih dari satu jenis strategi ke jenis strategi lainnya. Untuk mendapatkan bantuan dalam membuat mask update, lihat utilitas mask kolom di library klien Anda.