Dynamic Search Ads search term reporting

  • The dynamic_search_ads_search_term_view resource provides Dynamic Search Ads (DSAs) statistics based on search terms.

  • The search_term field in this resource contains matching queries that generated results for DSAs.

  • You can query this resource to retrieve performance data for your DSAs based on specific search terms.

The dynamic_search_ads_search_term_view resource provides Dynamic Search Ads (DSAs) performance metrics segmented by search terms. The search_term field contains matching queries that generated results, alongside the dynamically selected landing_page, headline, page_url (when served from a DSA page feed), and keyword or URL match indicators (has_matching_keyword, has_negative_keyword, and has_negative_url). You can also segment by the triggering criterion using segments.webpage, or query webpage_view for performance aggregated by dynamic ad target (webpage criterion).

Example query

In the following example, the GAQL query retrieves DSA search term performance for the last month:

SELECT
  dynamic_search_ads_search_term_view.search_term,
  metrics.clicks,
  metrics.impressions,
  segments.date,
  metrics.cost_micros,
  dynamic_search_ads_search_term_view.landing_page
FROM dynamic_search_ads_search_term_view
WHERE segments.date DURING LAST_MONTH

Sample response

The following table illustrates the values returned by the query (segments.date in YYYY-MM-DD format and metrics.cost_micros in millionths of the account currency):

search_term clicks impressions date cost_micros landing_page
mars luxury 0 20 2024-02-20 0 https://example.com/LuxuryMarsCruises
mars luxury 0 14 2024-02-21 0 https://example.com/LuxuryMarsCruises
low cost mars 0 24 2024-02-20 0 https://example.com/MarsOnABudget
low cost mars 0 18 2024-02-21 0 https://example.com/MarsOnABudget
mars landmarks 0 130 2024-02-21 0 https://example.com/MajorTouristSpots
mars funny face 0 44 2024-02-21 0 https://example.com/MajorTouristSpots
space travel safety 1 3 2024-02-20 50000 https://example.com/ButIsItSafe
mars departure points 0 11 2024-02-21 0 https://example.com/HowToGetToMars
mars beaches 0 24 2024-02-20 0 https://example.com/MarsBeachVacations
mars beaches 0 39 2024-02-21 0 https://example.com/MarsBeachVacations
mars canyoning 0 23 2024-02-21 0 https://example.com/DayTripsAndActivities
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