동적 검색 광고 만들기

Google Ads API를 사용하여 동적 검색 광고 (DSA)를 설정하려면 다음 단계를 따르세요.

1. 캠페인을 만들고 도메인을 지정합니다.
2. 동적 검색 광고(DSA)와 관련된 기능에 대한 광고 그룹을 만듭니다.
3. DSA를 하나 이상 만듭니다.
4. 캠페인에서 DSA를 표시하기 위한 기준을 하나 이상 지정합니다.

캠페인 만들기

캠페인에 DSA를 사용한다는 것을 Google Ads에 알리려면 먼저 advertising_channel_type 필드가 AdvertisingChannelType.SEARCH로 설정된 Campaign을 만들어야 합니다. 또한 DSA가 작동할 도메인을 지정합니다. DynamicSearchAdsSetting를 사용하여 Campaign의 dynamic_search_ads_setting 필드를 설정하면 됩니다.

다음은 DSA 캠페인을 만드는 예입니다.

private static String addCampaign(
    GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName) {
  // Creates the campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
          .setStatus(CampaignStatus.PAUSED)
          .setManualCpc(ManualCpc.newBuilder().build())
          .setCampaignBudget(budgetResourceName)
          // Enables the campaign for DSAs.
          .setDynamicSearchAdsSetting(
              DynamicSearchAdsSetting.newBuilder()
                  .setDomainName("example.com")
                  .setLanguageCode("en")
                  .build())
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
          .build();

  // Creates the operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Creates the campaign service client.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    // Adds the campaign.
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), ImmutableList.of(operation));

    String campaignResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added campaign with resource name '%s'.%n", campaignResourceName);
    return campaignResourceName;
  }
}
AddDynamicSearchAds.java
      

private static string AddCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService = client.GetService(Services.V17.CampaignService);

    // Create the campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
        AdvertisingChannelType = AdvertisingChannelType.Search,
        Status = CampaignStatus.Paused,
        ManualCpc = new ManualCpc(),
        CampaignBudget = budgetResourceName,

        // Enable the campaign for DSAs.
        DynamicSearchAdsSetting = new DynamicSearchAdsSetting()
        {
            DomainName = "example.com",
            LanguageCode = "en"
        },

        StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
        EndDate = DateTime.Now.AddDays(30).ToString("yyyyMMdd")
    };

    // Create the operation.
    CampaignOperation operation = new CampaignOperation()
    {
        Create = campaign
    };

    // Add the campaign.
    MutateCampaignsResponse response =
        campaignService.MutateCampaigns(customerId.ToString(),
            new CampaignOperation[] { operation });

    // Displays the result.
    string campaignResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added campaign with resource name '{campaignResourceName}'.");
    return campaignResourceName;
}
AddDynamicSearchAds.cs
      

private static function createCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignBudgetResourceName
) {
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
        'advertising_channel_type' => AdvertisingChannelType::SEARCH,
        'status' => CampaignStatus::PAUSED,
        'manual_cpc' => new ManualCpc(),
        'campaign_budget' => $campaignBudgetResourceName,
        // Enables the campaign for DSAs.
        'dynamic_search_ads_setting' => new DynamicSearchAdsSetting([
            'domain_name' => 'example.com',
            'language_code' => 'en'
        ]),
        // Optional: Sets the start and end dates for the campaign, beginning one day from
        // now and ending a month from now.
        'start_date' => date('Ymd', strtotime('+1 day')),
        'end_date' => date('Ymd', strtotime('+1 month'))
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    /** @var MutateCampaignsResponse $campaignResponse */
    $campaignResponse = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    $campaignResourceName = $campaignResponse->getResults()[0]->getResourceName();
    printf("Added campaign named '%s'.%s", $campaignResourceName, PHP_EOL);

    return $campaignResourceName;
}
AddDynamicSearchAds.php
      

def create_campaign(client, customer_id, budget_resource_name):
    """Creates a Dynamic Search Ad Campaign under the given customer ID.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        budget_resource_name: a resource_name str for a Budget

    Returns:
        A resource_name str for the newly created Campaign.
    """
    # Retrieve a new campaign operation object.
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise #{uuid4()}"
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SEARCH
    )
    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    campaign.manual_cpc.enhanced_cpc_enabled = True
    campaign.campaign_budget = budget_resource_name
    # Required: Enable the campaign for DSAs by setting the campaign's dynamic
    # search ads setting domain name and language.
    campaign.dynamic_search_ads_setting.domain_name = "example.com"
    campaign.dynamic_search_ads_setting.language_code = "en"
    # Optional: Sets the start and end dates for the campaign, beginning one day
    # from now and ending a month from now.
    campaign.start_date = (datetime.now() + timedelta(days=1)).strftime(
        "%Y%m%d"
    )
    campaign.end_date = (datetime.now() + timedelta(days=30)).strftime("%Y%m%d")

    # Retrieve the campaign service.
    campaign_service = client.get_service("CampaignService")

    # Issues a mutate request to add campaign.
    response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created campaign with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_campaign(client, customer_id, budget_resource_name)
  campaign = client.resource.campaign do |c|
    c.name = "Interplanetary Cruise #{(Time.now.to_f * 1000).to_i}"

    c.advertising_channel_type = :SEARCH
    c.status = :PAUSED
    c.manual_cpc = client.resource.manual_cpc
    c.campaign_budget = budget_resource_name

    c.dynamic_search_ads_setting = client.resource.dynamic_search_ads_setting do |s|
      s.domain_name =  "example.com"
      s.language_code =  "en"
    end

    c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
    c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
  end

  operation = client.operation.create_resource.campaign(campaign)

  response = client.service.campaign.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created campaign with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb
      

sub create_campaign {
  my ($api_client, $customer_id, $campaign_budget_resource_name) = @_;

  # Create a campaign.
  my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
      name                   => "Interplanetary Cruise #" . uniqid(),
      advertisingChannelType => SEARCH,
      status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
      manualCpc      => Google::Ads::GoogleAds::V17::Common::ManualCpc->new(),
      campaignBudget => $campaign_budget_resource_name,
      # Enable the campaign for DSAs.
      dynamicSearchAdsSetting =>
        Google::Ads::GoogleAds::V17::Resources::DynamicSearchAdsSetting->new({
          domainName   => "example.com",
          languageCode => "en"
        }
        ),
      # Optional: Set the start and end dates for the campaign, beginning one day from
      # now and ending a month from now.
      startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
      endDate   => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaigns_response = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]});

  my $campaign_resource_name = $campaigns_response->{results}[0]{resourceName};

  printf "Created campaign '%s'.\n", $campaign_resource_name;

  return $campaign_resource_name;
}
add_dynamic_search_ads.pl
      

광고그룹 만들기

DSA 기능을 사용하려면 type 필드를 SEARCH_DYNAMIC_ADS로 설정하여 AdGroup를 만들어야 합니다. 이 광고그룹 유형에는 다음과 같은 제한사항이 적용됩니다.

• 이 광고그룹 유형은 검색 캠페인에만 추가할 수 있습니다.
• 캠페인 수준에서 유효한 DynamicSearchAdsSetting을(를) 설정해야 합니다.
• 추가되어야 합니다. 이 설정이 없으면 AdGroupError.CANNOT_ADD_ADGROUP_OF_TYPE_DSA_TO_CAMPAIGN_WITHOUT_DSA_SETTING 오류가 발생합니다.
• 이 광고그룹 유형에는 일반 키워드가 허용되지 않습니다. 잠재고객, 동적 광고 타겟, 제외 키워드가 허용됩니다.
• 모든 광고 그룹과 마찬가지로 type 필드는 생성 후 변경할 수 없습니다.
• 이 광고 그룹에서는 DSA와 관련된 광고 형식만 허용됩니다.

아래의 코드 예에서는 SEARCH_DYNAMIC_ADS 광고그룹을 만드는 방법을 보여줍니다.

private static String addAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
  // Creates the ad group.
  AdGroup adGroup =
      AdGroup.newBuilder()
          .setName("Earth to Mars Cruises #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .setType(AdGroupType.SEARCH_DYNAMIC_ADS)
          .setStatus(AdGroupStatus.PAUSED)
          .setTrackingUrlTemplate("http://tracker.examples.com/traveltracker/{escapedlpurl}")
          .setCpcBidMicros(50_000)
          .build();

  // Creates the operation.
  AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();

  // Creates the ad group service client.
  try (AdGroupServiceClient adGroupServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
    MutateAdGroupsResponse response =
        adGroupServiceClient.mutateAdGroups(
            Long.toString(customerId), ImmutableList.of(operation));
    String adGroupResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added ad group with resource name '%s'.%n", adGroupResourceName);
    return adGroupResourceName;
  }
}
AddDynamicSearchAds.java
      

private static string AddAdGroup(GoogleAdsClient client, long customerId,
    string campaignResourceName)
{
    // Get the AdGroupService.
    AdGroupServiceClient adGroupService = client.GetService(Services.V17.AdGroupService);

    // Create the ad group.
    AdGroup adGroup = new AdGroup()
    {
        Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(),
        Campaign = campaignResourceName,
        Type = AdGroupType.SearchDynamicAds,
        Status = AdGroupStatus.Paused,
        TrackingUrlTemplate = "http://tracker.examples.com/traveltracker/{escapedlpurl}",
        CpcBidMicros = 50_000
    };

    // Create the operation.
    AdGroupOperation operation = new AdGroupOperation()
    {
        Create = adGroup
    };

    // Add the ad group.
    MutateAdGroupsResponse response =
        adGroupService.MutateAdGroups(customerId.ToString(),
            new AdGroupOperation[] { operation });

    // Display the results.
    string adGroupResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added ad group with resource name '{adGroupResourceName}'.");

    return adGroupResourceName;
}
AddDynamicSearchAds.cs
      

private static function createAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignResourceName
) {
    // Constructs an ad group and sets an optional CPC value.
    $adGroup = new AdGroup([
        'name' => 'Earth to Mars Cruises #' . Helper::getPrintableDatetime(),
        'campaign' => $campaignResourceName,
        'status' => AdGroupStatus::PAUSED,
        'type' => AdGroupType::SEARCH_DYNAMIC_ADS,
        'tracking_url_template' => 'http://tracker.examples.com/traveltracker/{escapedlpurl}',
        'cpc_bid_micros' => 10000000
    ]);

    // Creates an ad group operation.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setCreate($adGroup);

    // Issues a mutate request to add the ad groups.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    /** @var MutateAdGroupsResponse $adGroupResponse */
    $adGroupResponse = $adGroupServiceClient->mutateAdGroups(
        MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
    );

    $adGroupResourceName = $adGroupResponse->getResults()[0]->getResourceName();
    printf("Added ad group named '%s'.%s", $adGroupResourceName, PHP_EOL);

    return $adGroupResourceName;
}
AddDynamicSearchAds.php
      

def create_ad_group(client, customer_id, campaign_resource_name):
    """Creates a Dynamic Search Ad Group under the given Campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        campaign_resource_name: a resource_name str for a Campaign.

    Returns:
        A resource_name str for the newly created Ad Group.
    """
    # Retrieve a new ad group operation object.
    ad_group_operation = client.get_type("AdGroupOperation")
    # Create an ad group.
    ad_group = ad_group_operation.create
    # Required: set the ad group's type to Dynamic Search Ads.
    ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_DYNAMIC_ADS
    ad_group.name = f"Earth to Mars Cruises {uuid4()}"
    ad_group.campaign = campaign_resource_name
    ad_group.status = client.enums.AdGroupStatusEnum.PAUSED
    # Recommended: set a tracking URL template for your ad group if you want to
    # use URL tracking software.
    ad_group.tracking_url_template = (
        "http://tracker.example.com/traveltracker/{escapedlpurl}"
    )
    # Optional: Set the ad group bid value.
    ad_group.cpc_bid_micros = 10000000

    # Retrieve the ad group service.
    ad_group_service = client.get_service("AdGroupService")

    # Issues a mutate request to add the ad group.
    response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_ad_group(client, customer_id, campaign_resource_name)
  ad_group = client.resource.ad_group do |ag|
    ag.type = :SEARCH_DYNAMIC_ADS
    ag.name = "Earth to Mars Cruises #{(Time.now.to_f * 1000).to_i}"

    ag.campaign =  campaign_resource_name

    ag.status = :PAUSED
    ag.tracking_url_template = "http://tracker.example.com/traveltracker/{escapedlpurl}"

    ag.cpc_bid_micros = 3_000_000
  end

  operation = client.operation.create_resource.ad_group(ad_group)

  response = client.service.ad_group.mutate_ad_groups(
    customer_id: customer_id,
    operations: [operation],
  )

  puts("Created ad group with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb
      

sub create_ad_group {
  my ($api_client, $customer_id, $campaign_resource_name) = @_;

  # Construct an ad group and set an optional CPC value.
  my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({
    name     => "Earth to Mars Cruises #" . uniqid(),
    campaign => $campaign_resource_name,
    status   => Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum::PAUSED,
    type     => SEARCH_DYNAMIC_ADS,
    trackingUrlTemplate =>
      "http://tracker.examples.com/traveltracker/{escapedlpurl}",
    cpcBidMicros => 3000000
  });

  # Create an ad group operation.
  my $ad_group_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation->
    new({create => $ad_group});

  # Add the ad group.
  my $ad_groups_response = $api_client->AdGroupService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_operation]});

  my $ad_group_resource_name = $ad_groups_response->{results}[0]{resourceName};

  printf "Created ad group '%s'.\n", $ad_group_resource_name;

  return $ad_group_resource_name;
}
add_dynamic_search_ads.pl
      

동적 검색 광고 만들기

실제 DSA를 만들려면 ExpandedDynamicSearchAdInfo 객체를 사용하고 이 객체의 다음 필드를 설정해야 합니다.

• 필수 항목: description
• 선택사항: description2

이 광고에는 캠페인 수준에서 설정된 DynamicSearchAdsSetting에서 제공하는 도메인 이름별 정보에 따라 게재 시 자동으로 생성되는 광고 제목, 표시 URL, 최종 URL이 있습니다.

private static void addExpandedDSA(
    GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) {
  // Creates an ad group ad.
  AdGroupAd adGroupAd =
      AdGroupAd.newBuilder()
          .setAdGroup(adGroupResourceName)
          .setStatus(AdGroupAdStatus.PAUSED)
          // Sets the ad as an expanded dynamic search ad
          .setAd(
              Ad.newBuilder()
                  .setExpandedDynamicSearchAd(
                      ExpandedDynamicSearchAdInfo.newBuilder()
                          .setDescription("Buy tickets now!")
                          .build())
                  .build())
          .build();

  // Creates the operation.
  AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

  // Creates the ad group ad service client.
  try (AdGroupAdServiceClient adGroupAdServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
    // Adds the dynamic search ad.
    MutateAdGroupAdsResponse response =
        adGroupAdServiceClient.mutateAdGroupAds(
            Long.toString(customerId), ImmutableList.of(operation));
    // Displays the response.
    System.out.printf(
        "Added ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName());
  }
}
AddDynamicSearchAds.java
      

private static void AddExpandedDSA(GoogleAdsClient client, long customerId,
    string adGroupResourceName)
{
    // Get the AdGroupAdService.
    AdGroupAdServiceClient adGroupAdService =
        client.GetService(Services.V17.AdGroupAdService);

    // Create an ad group ad.
    AdGroupAd adGroupAd = new AdGroupAd()
    {
        AdGroup = adGroupResourceName,
        Status = AdGroupAdStatus.Paused,

        // Set the ad as an expanded dynamic search ad.
        Ad = new Ad()
        {
            ExpandedDynamicSearchAd = new ExpandedDynamicSearchAdInfo()
            {
                Description = "Buy tickets now!"
            }
        }
    };

    // Create the operation.
    AdGroupAdOperation operation = new AdGroupAdOperation()
    {
        Create = adGroupAd
    };

    // Add the dynamic search ad.
    MutateAdGroupAdsResponse response = adGroupAdService.MutateAdGroupAds(
        customerId.ToString(), new AdGroupAdOperation[] { operation });

    // Display the response.
    Console.WriteLine($"Added ad group ad with resource name " +
        $"'{response.Results[0].ResourceName}'.");
}
AddDynamicSearchAds.cs
      

private static function createExpandedDSA(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $adGroupResourceName
) {
    $adGroupAd = new AdGroupAd([
        'ad_group' => $adGroupResourceName,
        'status' => AdGroupAdStatus::PAUSED,
        'ad' => new Ad([
            'expanded_dynamic_search_ad' => new ExpandedDynamicSearchAdInfo([
                'description' => 'Buy tickets now!'
            ])
        ])
    ]);

    $adGroupAdOperation = new AdGroupAdOperation();
    $adGroupAdOperation->setCreate($adGroupAd);

    // Issues a mutate request to add the ad group ads.
    $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
    /** @var MutateAdGroupAdsResponse $adGroupAdResponse */
    $adGroupAdResponse = $adGroupAdServiceClient->mutateAdGroupAds(
        MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
    );

    $adGroupAdResourceName = $adGroupAdResponse->getResults()[0]->getResourceName();
    printf("Added ad group ad named '%s'.%s", $adGroupAdResourceName, PHP_EOL);

    return $adGroupAdResourceName;
}
AddDynamicSearchAds.php
      

def create_expanded_dsa(client, customer_id, ad_group_resource_name):
    """Creates a dynamic search ad under the given ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        ad_group_resource_name: a resource_name str for an Ad Group.
    """
    # Retrieve a new ad group ad operation object.
    ad_group_ad_operation = client.get_type("AdGroupAdOperation")
    # Create and expanded dynamic search ad. This ad will have its headline,
    # display URL and final URL auto-generated at serving time according to
    # domain name specific information provided by DynamicSearchAdSetting at
    # the campaign level.
    ad_group_ad = ad_group_ad_operation.create
    # Optional: set the ad status.
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED
    # Set the ad description.
    ad_group_ad.ad.expanded_dynamic_search_ad.description = "Buy tickets now!"
    ad_group_ad.ad_group = ad_group_resource_name

    # Retrieve the ad group ad service.
    ad_group_ad_service = client.get_service("AdGroupAdService")

    # Submit the ad group ad operation to add the ad group ad.
    response = ad_group_ad_service.mutate_ad_group_ads(
        customer_id=customer_id, operations=[ad_group_ad_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group Ad with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_expanded_dsa(client, customer_id, ad_group_resource_name)
  ad_group_ad = client.resource.ad_group_ad do |aga|
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |ad|
      ad.expanded_dynamic_search_ad = client.resource.expanded_dynamic_search_ad_info do |info|
        info.description = "Buy tickets now!"
      end
    end

    aga.ad_group = ad_group_resource_name
  end

  operation = client.operation.create_resource.ad_group_ad(ad_group_ad)

  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created ad group ad with ID: #{response.results.first.resource_name}")
end
add_dynamic_search_ads.rb
      

sub create_expanded_dsa {
  my ($api_client, $customer_id, $ad_group_resource_name) = @_;

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V17::Resources::AdGroupAd->new({
      adGroup => $ad_group_resource_name,
      status => Google::Ads::GoogleAds::V17::Enums::AdGroupAdStatusEnum::PAUSED,
      ad     => Google::Ads::GoogleAds::V17::Resources::Ad->new({
          expandedDynamicSearchAd =>
            Google::Ads::GoogleAds::V17::Common::ExpandedDynamicSearchAdInfo->
            new({
              description => "Buy tickets now!"
            })})});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  my $ad_group_ad_resource_name =
    $ad_group_ads_response->{results}[0]{resourceName};

  printf "Created ad group ad '%s'.\n", $ad_group_ad_resource_name;

  return $ad_group_ad_resource_name;
}
add_dynamic_search_ads.pl
      

final_urls 필드는 DSA를 만들 때 Google Ads에서 계산합니다. 따라서 DSA를 만들 때 이 필드를 설정할 수 없습니다. URL 추적 소프트웨어를 사용하려면 tracking_url_template 필드를 사용하여 필요한 추가 추적 매개변수 또는 리디렉션이 지정됩니다. 이 필드를 지정할 때 다음 매개변수 중 하나를 포함하여 Google Ads에서 일치하는 최종 도착 URL을 입력할 수 있도록 해야 합니다.

예를 들면 다음과 같습니다.

dsa.setTrackingUrlTemplate(
    StringValue.of("http://example.com/traveltracker/{escapedlpurl}"));

DSA에 대한 기준 지정

마지막으로 DSA 게재를 트리거하는 몇 가지 기준을 설정해야 합니다. 이는 AdGroupCriterion의 webpage 필드를 사용하여 실행됩니다. 이 webpage 필드는 1~3개의 conditions를 허용하는 WebpageInfo 객체로 설정됩니다.

이러한 conditions는 WebpageConditionInfo 인스턴스로, 이전에 캠페인 설정에서 지정한 도메인 내에서 필터링하거나 검색할 항목을 정확히 지정할 수 있습니다. 도메인 내에서 필터링할 수 있는 항목은 5가지입니다.

예를 들어 휴가 사이트의 /children 브랜치 (URL 조건)에 있는 모든 항목을 타겟팅하고 제목에 '특별 이벤트'가 포함된 페이지 (PAGE_TITLE 조건)만 타겟팅하는 웹페이지 기준을 만들 수 있습니다.

사이트 카테고리 찾기

GAQL 쿼리에서 domain_category 리소스의 필드를 선택하여 Google에서 사이트에 적용하는 것으로 판단하는 DomainCategory 목록을 검색하고 필터링할 수 있습니다.

다음 GAQL 쿼리는 해당 ID를 필터링하여 특정 사이트 및 특정 캠페인의 도메인 카테고리 목록을 가져옵니다.

SELECT
  domain_category.category,
  domain_category.language_code,
  domain_category.recommended_cpc_bid_micros
FROM domain_category
WHERE domain_category.domain = 'example.com'
  AND campaign.id = campaign_id

사이트의 구성요소 제외

AdGroupCriterionService를 사용하여 제외 웹페이지 기준을 설정할 수도 있습니다. 예를 들어 다른 캠페인 또는 광고그룹에서 관리하려는 특정 제목의 페이지를 제외하는 데 이를 사용할 수 있습니다.

기타 기준

동적 검색 광고 캠페인 및 광고 그룹은 웹페이지 기준으로만 제한되지 않습니다. 다른 기준 유형을 계속 사용하여 광고를 개선하고 품질을 개선할 수 있습니다. 그러나 추가 기준을 너무 많이 추가하면 DSA의 자동 타겟팅 효과가 떨어질 수 있으므로 신중하게 사용해야 합니다.