Tính năng tái tiếp thị linh động cho phép chiến dịch của bạn phân phát quảng cáo phù hợp với hành vi trước đây của người dùng. Khi người dùng được thêm vào danh sách tái tiếp thị linh động, mã doanh nghiệp của một tài sản cũng được cung cấp trong pixel theo dõi. Khi một người dùng trong danh sách nhìn thấy quảng cáo, nội dung của quảng cáo sẽ được hiển thị linh động từ AssetSet cơ bản.
Hướng dẫn này mô tả quy trình quản lý chiến dịch tái tiếp thị linh động bằng các thành phần cho nội dung linh động.
Tạo thành phần để phân phát trong chiến dịch tái tiếp thị linh động
Bạn có thể sử dụng API này để quản lý những thành phần chứa nội dung tuỳ chỉnh cho quảng cáo của mình. Asset chứa các mã nhận dạng doanh nghiệp dành riêng cho miền (chẳng hạn như program_id hoặc location_id) tương ứng với các thông số do pixel theo dõi gửi trên trang web của bạn, cùng với nội dung tuỳ chỉnh để phân phát trong quảng cáo.
Java
// Creates a DynamicEducationAsset. // See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a // detailed explanation of the field format. DynamicEducationAsset educationAsset = DynamicEducationAsset.newBuilder() // Defines meta-information about the school and program. .setSchoolName("The University of Unknown") .setAddress("Building 1, New York, 12345, USA") .setProgramName("BSc. Computer Science") .setSubject("Computer Science") .setProgramDescription("Slinging code for fun and profit!") // Sets up the program ID which is the ID that should be specified in the tracking // pixel. .setProgramId("bsc-cs-uofu") // Sets up the location ID which may additionally be specified in the tracking pixel. .setLocationId("nyc") .setImageUrl("https://gaagl.page.link/Eit5") .setAndroidAppLink("android-app://com.example.android/http/example.com/gizmos?1234") .setIosAppLink("exampleApp://content/page") .setIosAppStoreId(123L) .build(); Asset asset = Asset.newBuilder() .setDynamicEducationAsset(educationAsset) .addFinalUrls("https://www.example.com") .build(); // Creates an operation to add the asset. AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build(); // Connects to the API. try (AssetServiceClient client = googleAdsClient.getLatestVersion().createAssetServiceClient()) { // Sends the mutate request. MutateAssetsResponse response = client.mutateAssets(String.valueOf(params.customerId), ImmutableList.of(operation)); // Prints some information about the response. String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created a dynamic education asset with resource name %s.%n", resourceName); return resourceName; }
C#
/// <summary> /// Creates an Asset to use in dynamic remarketing. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <returns>The resource name of the newly created asset.</returns> private string CreateAsset(GoogleAdsClient client, long customerId) { AssetServiceClient assetService = client.GetService(Services.V25.AssetService); // Creates a DynamicEducationAsset. // See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a // detailed explanation of the field format. DynamicEducationAsset educationAsset = new DynamicEducationAsset() { // Defines meta-information about the school and program. SchoolName = "The University of Unknown", Address = "Building 1, New York, 12345, USA", ProgramName = "BSc. Computer Science", Subject = "Computer Science", ProgramDescription = "Slinging code for fun and profit!", // Sets up the program ID which is the ID that should be specified in // the tracking pixel. ProgramId = "bsc-cs-uofu", // Sets up the location ID which may additionally be specified in the // tracking pixel. LocationId = "nyc", ImageUrl = "https://gaagl.page.link/Eit5", AndroidAppLink = "android-app://com.example.android/http/example.com/gizmos?1234", IosAppLink = "exampleApp://content/page", IosAppStoreId = 123L }; Asset asset = new Asset() { DynamicEducationAsset = educationAsset, // The final_urls list must not be empty FinalUrls = { "https://www.example.com" } }; // Creates an operation to add the asset. AssetOperation operation = new AssetOperation() { Create = asset }; // Sends the mutate request. MutateAssetsResponse response = assetService.MutateAssets(customerId.ToString(), new[] { operation }); // Prints some information about the response. string resourceName = response.Results[0].ResourceName; Console.Write($"Created a dynamic education asset with resource name {resourceName}."); return resourceName; }
PHP
// Creates a dynamic education asset. // See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a // detailed explanation of the field format. $dynamicEducationAsset = new DynamicEducationAsset( [ // Defines meta-information about the school and program. 'school_name' => 'The University of Unknown', 'address' => 'Building 1, New York, 12345, USA', 'program_name' => 'BSc. Computer Science', 'subject' => 'Computer Science', 'program_description' => 'Slinging code for fun and profit!', // Sets up the program ID which is the ID that should be specified in the tracking // pixel. 'program_id' => 'bsc-cs-uofu', // Sets up the location ID which may additionally be specified in the tracking pixel. 'location_id' => 'nyc', 'image_url' => 'https://gaagl.page.link/Eit5', 'android_app_link' => 'android-app://com.example.android/http/example.com/gizmos?1234', 'ios_app_link' => 'exampleApp://content/page', 'ios_app_store_id' => 123 ] ); // Wraps the dynamic education asset in an asset. $asset = new Asset( [ 'dynamic_education_asset' => $dynamicEducationAsset, 'final_urls' => ['https://www.example.com'] ] ); // Creates an asset operation. $assetOperation = new AssetOperation(); $assetOperation->setCreate($asset); // Issues a mutate request to add the asset and prints its information. $assetServiceClient = $googleAdsClient->getAssetServiceClient(); $response = $assetServiceClient->mutateAssets( MutateAssetsRequest::build($customerId, [$assetOperation]) ); $assetResourceName = $response->getResults()[0]->getResourceName(); printf( "Created a dynamic education asset with resource name: '%s'.%s", $assetResourceName, PHP_EOL ); return $assetResourceName;
Python
def create_asset(client: GoogleAdsClient, customer_id: str) -> str: """Creates a DynamicEducationAsset. See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a detailed explanation of the field format. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: The resource name for an asset. """ # Creates an operation to add the asset. operation: AssetOperation = client.get_type("AssetOperation") asset: Asset = operation.create # The final_urls list must not be empty asset.final_urls.append("https://www.example.com") education_asset: DynamicEducationAsset = asset.dynamic_education_asset # Defines meta-information about the school and program. education_asset.school_name = "The University of Unknown" education_asset.address = "Building 1, New York, 12345, USA" education_asset.program_name = "BSc. Computer Science" education_asset.subject = "Computer Science" education_asset.program_description = "Slinging code for fun and profit!" # Sets up the program ID which is the ID that should be specified in the # tracking pixel. education_asset.program_id = "bsc-cs-uofu" # Sets up the location ID which may additionally be specified in the # tracking pixel. education_asset.location_id = "nyc" education_asset.image_url = "https://gaagl.page.link/Eit5" education_asset.android_app_link = ( "android-app://com.example.android/http/example.com/gizmos?1234" ) education_asset.ios_app_link = "exampleApp://content/page" education_asset.ios_app_store_id = 123 asset_service: AssetServiceClient = client.get_service("AssetService") response: MutateAssetsResponse = asset_service.mutate_assets( customer_id=customer_id, operations=[operation] ) resource_name: str = response.results[0].resource_name print( f"Created a dynamic education asset with resource name '{resource_name}'" ) return resource_name
Ruby
def create_asset(client, customer_id) # Creates a DynamicEducationAsset. # See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a # detailed explanation of the field format. # Creates an operation to add the asset. operation = client.operation.create_resource.asset do |asset| asset.final_urls << 'https://www.example.com' asset.dynamic_education_asset = client.resource.dynamic_education_asset do |dea| # Defines meta-information about the school and program. dea.school_name = 'The University of Unknown' dea.address = 'Building 1, New York, 12345, USA' dea.program_name = 'BSc. Computer Science' dea.subject = 'Computer Science' dea.program_description = 'Slinging code for fun and profit!' # Sets up the program ID which is the ID that should be specified in the # tracking pixel. dea.program_id = 'bsc-cs-uofu' # Sets up the location ID which may additionally be specified in the # tracking pixel. dea.location_id = 'nyc' dea.image_url = 'https://gaagl.page.link/Eit5' dea.android_app_link = 'android-app://com.example.android/http/example.com/gizmos?1234' dea.ios_app_link = 'exampleApp://content/page' dea.ios_app_store_id = 123 end end # Sends the mutate request. response = client.service.asset.mutate_assets( customer_id: customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created a dynamic education asset with resource name '#{resource_name}'" resource_name end
Perl
# Create a DynamicEducationAsset. # See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation # for a detailed explanation of the field format. my $education_asset = Google::Ads::GoogleAds::V25::Common::DynamicEducationAsset->new({ # Define meta-information about the school and program. schoolName => "The University of Unknown", address => "Building 1, New York, 12345, USA", programName => "BSc. Computer Science", subject => "Computer Science", programDescription => "Slinging code for fun and profit!", # Set up the program ID which is the ID that should be specified in the # tracking pixel. programId => "bsc-cs-uofu", # Set up the location ID which may additionally be specified in the tracking pixel. locationId => "nyc", imageUrl => "https://gaagl.page.link/Eit5", androidAppLink => "android-app://com.example.android/http/example.com/gizmos?1234", iosAppLink => "exampleApp://content/page", iosAppStoreId => 123 }); my $asset = Google::Ads::GoogleAds::V25::Resources::Asset->new({ dynamicEducationAsset => $education_asset, finalUrls => ["https://www.example.com"]}); # Create an operation to add the asset. my $operation = Google::Ads::GoogleAds::V25::Services::AssetService::AssetOperation->new({ create => $asset }); # Send the mutate request. my $response = $api_client->AssetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created a dynamic education asset with resource name '%s'.\n", $resource_name; return $resource_name;
curl
Chỉ định mã theo dõi tài sản
Mỗi Asset tái tiếp thị linh động đều có cả mã nhận dạng hệ thống nội bộ (asset.id) và một hoặc nhiều mã nhận dạng doanh nghiệp dành riêng cho miền do loại thành phần của mã nhận dạng đó xác định. Mặc dù nhiều tài nguyên Asset trong một tài khoản có thể dùng chung cùng một mã doanh nghiệp, nhưng chỉ một tài sản có mã doanh nghiệp nhất định được phép có trong một AssetSet duy nhất.
Ví dụ: trong trường hợp DynamicEducationAsset, hãy chỉ định dynamic_education_asset.program_id và dynamic_education_asset.location_id (không bắt buộc) trong pixel theo dõi.
Đừng chỉ định asset.id trong pixel theo dõi, vì mã nhận dạng hệ thống nội bộ này không có ý nghĩa bên ngoài Google Ads API.
Đóng gói các thành phần lại với nhau thành một AssetSet
AssetSet đại diện cho tập hợp các đối tượng Asset có thể dùng cho tính năng tái tiếp thị linh động trong một chiến dịch cụ thể. Một AssetSet có thể được liên kết với nhiều chiến dịch có thể sử dụng lại cùng một nhóm thành phần khi cần. Điều này tương tự như cách giao diện người dùng Google Ads cho phép bạn chỉ định "nguồn cấp dữ liệu" cho một chiến dịch tái tiếp thị linh động.
Trước tiên, hãy tạo một AssetSet mới để lưu trữ các tài sản của bạn:
Java
// Creates an AssetSet which will be used to link the dynamic remarketing assets to a campaign. AssetSet assetSet = AssetSet.newBuilder() .setName("My dynamic remarketing assets " + CodeSampleHelper.getPrintableDateTime()) .setType(AssetSetType.DYNAMIC_EDUCATION) .build(); // Creates an operation to add the link. AssetSetOperation operation = AssetSetOperation.newBuilder().setCreate(assetSet).build(); try (AssetSetServiceClient serviceClient = googleAdsClient.getLatestVersion().createAssetSetServiceClient()) { // Sends the mutate request. MutateAssetSetsResponse response = serviceClient.mutateAssetSets( String.valueOf(params.customerId), ImmutableList.of(operation)); // Prints some information about the response. String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created asset set with resource name %s.%n", resourceName); return resourceName; }
C#
/// <summary> /// Creates the asset set. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <returns>The resource name of the asset set.</returns> private string CreateAssetSet(GoogleAdsClient client, long customerId) { AssetSetServiceClient assetSetService = client.GetService( Services.V25.AssetSetService); // Creates an AssetSet which will be used to link the dynamic remarketing assets // to a campaign. AssetSet assetSet = new AssetSet() { Name = "My dynamic remarketing assets " + ExampleUtilities.GetRandomString(), Type = AssetSetType.DynamicEducation }; // Creates an operation to add the link. AssetSetOperation operation = new AssetSetOperation() { Create = assetSet }; // Sends the mutate request. MutateAssetSetsResponse response = assetSetService.MutateAssetSets( customerId.ToString(), new[] { operation }); // Prints some information about the response. string resourceName = response.Results[0].ResourceName; Console.WriteLine($"Created asset set with resource name {resourceName}."); return resourceName; }
PHP
// Creates an asset set which will be used to link the dynamic remarketing assets to a // campaign. $assetSet = new AssetSet( [ 'name' => 'My dynamic remarketing assets ' . Helper::getPrintableDatetime(), 'type' => AssetSetType::DYNAMIC_EDUCATION ] ); // Creates an asset set operation. $assetSetOperation = new AssetSetOperation(); $assetSetOperation->setCreate($assetSet); // Issues a mutate request to add the asset set and prints its information. $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient(); $response = $assetSetServiceClient->mutateAssetSets( MutateAssetSetsRequest::build($customerId, [$assetSetOperation]) ); $assetSetResourceName = $response->getResults()[0]->getResourceName(); printf( "Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL ); return $assetSetResourceName;
Python
def create_asset_set(client: GoogleAdsClient, customer_id: str) -> str: """Creates an AssetSet. The AssetSet will be used to link the dynamic remarketing assets to a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: The resource name for an asset set. """ # Creates an operation to create the asset set. operation: AssetSetOperation = client.get_type("AssetSetOperation") asset_set: AssetSet = operation.create asset_set.name = f"My dynamic remarketing assets {datetime.now()}" asset_set.type_ = client.enums.AssetSetTypeEnum.DYNAMIC_EDUCATION asset_set_service: AssetSetServiceClient = client.get_service( "AssetSetService" ) response: MutateAssetSetsResponse = asset_set_service.mutate_asset_sets( customer_id=customer_id, operations=[operation] ) resource_name: str = response.results[0].resource_name print(f"Created asset set with resource name '{resource_name}'") return resource_name
Ruby
def create_asset_set(client, customer_id) # Creates an AssetSet which will be used to link the dynamic remarketing assets to a campaign. # Creates an operation to add the asset set. operation = client.operation.create_resource.asset_set do |asset_set| asset_set.name = "My dynamic remarketing assets #{Time.now}" asset_set.type = :DYNAMIC_EDUCATION end # Sends the mutate request. response = client.service.asset_set.mutate_asset_sets( customer_id: customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created asset set with resource name '#{resource_name}'" resource_name end
Perl
# Create an AssetSet which will be used to link the dynamic remarketing assets # to a campaign. my $asset_set = Google::Ads::GoogleAds::V25::Resources::AssetSet->new({ name => "My dynamic remarketing assets #" . uniqid(), type => DYNAMIC_EDUCATION }); # Create an operation to add the AssetSet. my $operation = Google::Ads::GoogleAds::V25::Services::AssetSetService::AssetSetOperation-> new({ create => $asset_set }); # Send the mutate request. my $response = $api_client->AssetSetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created asset set with resource name '%s'.\n", $resource_name; return $resource_name;
curl
Tiếp theo, hãy liên kết các thành phần với AssetSet bằng cách sử dụng AssetSetAsset:
Java
AssetSetAsset assetSetAsset = AssetSetAsset.newBuilder() .setAsset(assetResourceName) .setAssetSet(assetSetResourceName) .build(); // Creates an operation to add the link. AssetSetAssetOperation operation = AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset).build(); try (AssetSetAssetServiceClient client = googleAdsClient.getLatestVersion().createAssetSetAssetServiceClient()) { // Sends the mutate request. // Note this is the point that the API will enforce uniqueness of the // DynamicEducationAsset.product_id field. You can have any number of assets with the same // product_id, however, only one Asset is allowed per AssetSet with the same product ID. MutateAssetSetAssetsResponse response = client.mutateAssetSetAssets( String.valueOf(params.customerId), ImmutableList.of(operation)); // Prints some information about the response. String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created AssetSetAsset link with resource name %s.%n", resourceName); }
C#
/// <summary> /// Adds an Asset to an AssetSet by creating an AssetSetAsset link. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="assetResourceName">Name of the asset resource.</param> /// <param name="assetSetResourceName">Name of the asset set resource.</param> private void AddAssetsToAssetSet(GoogleAdsClient client, long customerId, string assetResourceName, string assetSetResourceName) { AssetSetAssetServiceClient assetSetAssetService = client.GetService( Services.V25.AssetSetAssetService); AssetSetAsset assetSetAsset = new AssetSetAsset() { Asset = assetResourceName, AssetSet = assetSetResourceName }; // Creates an operation to add the link. AssetSetAssetOperation operation = new AssetSetAssetOperation() { Create = assetSetAsset }; // Sends the mutate request. // Note this is the point that the API will enforce uniqueness of the // DynamicEducationAsset.program_id field. You can have any number of // assets with the same program_id, however, only one Asset is allowed // per AssetSet with the same program ID. MutateAssetSetAssetsResponse response = assetSetAssetService.MutateAssetSetAssets( customerId.ToString(), new[] { operation }); // Prints some information about the response. string resourceName = response.Results[0].ResourceName; Console.WriteLine($"Created AssetSetAsset link with resource name {resourceName}."); }
PHP
// Creates an asset set asset. $assetSetAsset = new AssetSetAsset( [ 'asset' => $assetResourceName, 'asset_set' => $assetSetResourceName ] ); // Creates an asset set asset operation. $assetSetAssetOperation = new AssetSetAssetOperation(); $assetSetAssetOperation->setCreate($assetSetAsset); // Issues a mutate request to add the asset set asset and prints its information. // Note this is the point that the API will enforce uniqueness of the // DynamicEducationAsset::program_id field. You can have any number of assets with the same // program_id, however, only one asset is allowed per asset set with the same product ID. $assetSetAssetServiceClient = $googleAdsClient->getAssetSetAssetServiceClient(); $response = $assetSetAssetServiceClient->mutateAssetSetAssets( MutateAssetSetAssetsRequest::build($customerId, [$assetSetAssetOperation]) ); printf( "Created asset set asset link with resource name: '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL );
Python
def add_assets_to_asset_set( client: GoogleAdsClient, asset_resource_name: str, asset_set_resource_name: str, customer_id: str, ) -> None: """Adds an Asset to an AssetSet by creating an AssetSetAsset link. Args: client: an initialized GoogleAdsClient instance. asset_set_resource_name; the resource name for an asset set. asset_resource_name; the resource name for an asset. customer_id: a client customer ID. """ # Creates an operation to add the asset set asset. operation: AssetSetAssetOperation = client.get_type( "AssetSetAssetOperation" ) asset_set_asset: AssetSetAsset = operation.create asset_set_asset.asset = asset_resource_name asset_set_asset.asset_set = asset_set_resource_name asset_set_asset_service: AssetSetAssetServiceClient = client.get_service( "AssetSetAssetService" ) # Note this is the point that the API will enforce uniqueness of the # DynamicEducationAsset.program_id field. You can have any number of assets # with the same program ID, however, only one asset is allowed per asset set # with the same program ID. response: MutateAssetSetAssetsResponse = ( asset_set_asset_service.mutate_asset_set_assets( customer_id=customer_id, operations=[operation] ) ) resource_name: str = response.results[0].resource_name print(f"Created asset set asset link with resource name '{resource_name}'")
Ruby
def add_assets_to_asset_set(client, asset_resource_name, asset_set_resource_name, customer_id) # Creates an operation to add the asset set asset. operation = client.operation.create_resource.asset_set_asset do |asa| asa.asset = asset_resource_name asa.asset_set = asset_set_resource_name end # Sends the mutate request. # # Note this is the point that the API will enforce uniqueness of the # DynamicEducationAsset.program_id field. You can have any number of assets # with the same program ID, however, only one asset is allowed per asset set # with the same program ID. response = client.service.asset_set_asset.mutate_asset_set_assets( customer_id: customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created asset set asset link with resource name '#{resource_name}'" end
Perl
my $asset_set_asset = Google::Ads::GoogleAds::V25::Resources::AssetSetAsset->new({ asset => $asset_resource_name, assetSet => $asset_set_resource_name }); # Create an operation to add the link. my $operation = Google::Ads::GoogleAds::V25::Services::AssetSetAssetService::AssetSetAssetOperation ->new({ create => $asset_set_asset }); # Send the mutate request. # Note this is the point that the API will enforce uniqueness of the # DynamicEducationAsset.programId field. You can have any number of assets # with the same programId, however, only one Asset is allowed per AssetSet # with the same program ID. my $response = $api_client->AssetSetAssetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created AssetSetAsset link with resource name '%s'.\n", $resource_name;
curl
Liên kết AssetSet với chiến dịch bằng CampaignAssetSet
Sau khi bạn có một AssetSet chứa nội dung động, hãy liên kết thành phần đó với một chiến dịch để các thành phần có thể bắt đầu phân phát. Bạn có thể đạt được điều này bằng cách tạo CampaignAssetSet:
Java
// Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign. CampaignAssetSet campaignAssetSet = CampaignAssetSet.newBuilder() .setCampaign(ResourceNames.campaign(params.customerId, params.campaignId)) .setAssetSet(assetSetResourceName) .build(); // Creates an operation to add the CampaignAssetSet. CampaignAssetSetOperation operation = CampaignAssetSetOperation.newBuilder().setCreate(campaignAssetSet).build(); // Creates an API connection. try (CampaignAssetSetServiceClient client = googleAdsClient.getLatestVersion().createCampaignAssetSetServiceClient()) { // Issues the mutate request. MutateCampaignAssetSetsResponse response = client.mutateCampaignAssetSets( String.valueOf(params.customerId), ImmutableList.of(operation)); String resourceName = response.getResults(0).getResourceName(); System.out.printf("Created a CampaignAssetSet with resource name %s.%n", resourceName); }
C#
/// <summary> /// Links an AssetSet to Campaign by creating a CampaignAssetSet. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="campaignId">ID of the campaign to which the asset is linked. Specify a /// campaign type which supports dynamic remarketing, such as Display.</param> /// <param name="assetSetResourceName">Name of the asset set resource.</param> private void LinkAssetSetToCampaign(GoogleAdsClient client, long customerId, long campaignId, string assetSetResourceName) { CampaignAssetSetServiceClient campaignAssetSetService = client.GetService( Services.V25.CampaignAssetSetService); // Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign. CampaignAssetSet campaignAssetSet = new CampaignAssetSet() { Campaign = ResourceNames.Campaign(customerId, campaignId), AssetSet = assetSetResourceName }; // Creates an operation to add the CampaignAssetSet. CampaignAssetSetOperation operation = new CampaignAssetSetOperation() { Create = campaignAssetSet }; // Issues the mutate request. MutateCampaignAssetSetsResponse response = campaignAssetSetService.MutateCampaignAssetSets( customerId.ToString(), new[] { operation }); string resourceName = response.Results[0].ResourceName; Console.WriteLine($"Created a CampaignAssetSet with resource name {resourceName}."); }
PHP
// Creates a campaign asset set representing the link between an asset set and a campaign. $campaignAssetSet = new CampaignAssetSet( [ 'asset_set' => $assetSetResourceName, 'campaign' => ResourceNames::forCampaign($customerId, $campaignId) ] ); // Creates a campaign asset set operation. $campaignAssetSetOperation = new CampaignAssetSetOperation(); $campaignAssetSetOperation->setCreate($campaignAssetSet); // Issues a mutate request to add the campaign asset set and prints its information. $campaignAssetSetServiceClient = $googleAdsClient->getCampaignAssetSetServiceClient(); $response = $campaignAssetSetServiceClient->mutateCampaignAssetSets( MutateCampaignAssetSetsRequest::build($customerId, [$campaignAssetSetOperation]) ); printf( "Created a campaign asset set with resource name: '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL );
Python
def link_asset_set_to_campaign( client: GoogleAdsClient, asset_set_resource_name: str, customer_id: str, campaign_id: str, ) -> None: """Creates a CampaignAssetSet. The CampaignAssetSet represents the link between an AssetSet and a Campaign. Args: client: an initialized GoogleAdsClient instance. asset_set_resource_name; the resource name for an asset set. customer_id: a client customer ID. campaign_id: the ID for a campaign of a type that supports dynamic remarketing, such as Display. """ googleads_service: GoogleAdsServiceClient = client.get_service( "GoogleAdsService" ) # Creates an operation to add the campaign asset set. operation: CampaignAssetSetOperation = client.get_type( "CampaignAssetSetOperation" ) campaign_asset_set: CampaignAssetSet = operation.create campaign_asset_set.campaign = googleads_service.campaign_path( customer_id, campaign_id ) campaign_asset_set.asset_set = asset_set_resource_name campaign_asset_set_service: CampaignAssetSetServiceClient = ( client.get_service("CampaignAssetSetService") ) response: MutateCampaignAssetSetsResponse = ( campaign_asset_set_service.mutate_campaign_asset_sets( customer_id=customer_id, operations=[operation] ) ) resource_name: str = response.results[0].resource_name print(f"Created a campaign asset set with resource name '{resource_name}'")
Ruby
def link_asset_set_to_campaign(client, asset_set_resource_name, customer_id, campaign_id) # Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign. # Creates an operation to add the campaign asset set. operation = client.operation.create_resource.campaign_asset_set do |cas| cas.campaign = client.path.campaign(customer_id, campaign_id) cas.asset_set = asset_set_resource_name end # Issues the mutate request. response = client.service.campaign_asset_set.mutate_campaign_asset_sets( customer_id: customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created a campaign asset set with resource name '#{resource_name}'" end
Perl
# Create a CampaignAssetSet representing the link between an AssetSet and a Campaign. my $campaign_asset_set = Google::Ads::GoogleAds::V25::Resources::CampaignAssetSet->new({ campaign => Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), assetSet => $asset_set_resource_name }); # Create an operation to add the CampaignAssetSet. my $operation = Google::Ads::GoogleAds::V25::Services::CampaignAssetSetService::CampaignAssetSetOperation ->new({ create => $campaign_asset_set }); # Issue the mutate request. my $response = $api_client->CampaignAssetSetService()->mutate({ customerId => $customer_id, operations => [$operation]}); # Print some information about the response. my $resource_name = $response->{results}[0]{resourceName}; printf "Created a CampaignAssetSet with resource name '%s'.\n", $resource_name;
curl
Nhắm đến một UserList
Sau khi bạn liên kết AssetSet với chiến dịch, hãy đính kèm UserList (được điền sẵn mã doanh nghiệp động do pixel theo dõi của bạn gửi) vào một nhóm quảng cáo trong chiến dịch bằng cách tạo AdGroupCriterion bằng đối tượng UserListInfo bằng cách sử dụng AdGroupCriterionService:
Java
private void attachUserList( GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName, long userListId) { String userListResourceName = ResourceNames.userList(customerId, userListId); // Creates the ad group criterion that targets the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(adGroupResourceName) .setUserList(UserListInfo.newBuilder().setUserList(userListResourceName).build()) .build(); // Creates the ad group criterion operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service client. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); System.out.printf( "Created ad group criterion with resource name '%s'.%n", response.getResults(0).getResourceName()); } }
C#
private void AttachUserList(GoogleAdsClient client, long customerId, string adGroupResourceName, long userListId) { // Creates the ad group criterion service client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V25.AdGroupCriterionService); string userListResourceName = ResourceNames.UserList(customerId, userListId); // Creates the ad group criterion that targets the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion() { AdGroup = adGroupResourceName, UserList = new UserListInfo() { UserList = userListResourceName } }; // Creates the ad group criterion operation. AdGroupCriterionOperation operation = new AdGroupCriterionOperation() { Create = adGroupCriterion }; // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient .MutateAdGroupCriteria(customerId.ToString(), new[] { operation }); Console.WriteLine("Created ad group criterion with resource name " + $"'{response.Results.First().ResourceName}'."); }
PHP
private static function attachUserList( GoogleAdsClient $googleAdsClient, int $customerId, string $adGroupResourceName, int $userListId ) { // Creates the ad group criterion that targets the user list. $adGroupCriterion = new AdGroupCriterion( [ 'ad_group' => $adGroupResourceName, 'user_list' => new UserListInfo( [ 'user_list' => ResourceNames::forUserList($customerId, $userListId) ] ) ] ); // Creates an ad group criterion operation. $adGroupCriterionOperation = new AdGroupCriterionOperation(); $adGroupCriterionOperation->setCreate($adGroupCriterion); // Issues a mutate request to add the ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$adGroupCriterionOperation]) ); /** * @var AdGroupCriterion $addedAdGroupCriterion */ $addedAdGroupCriterion = $response->getResults()[0]; printf( "Created ad group criterion with resource name '%s'.%s", $addedAdGroupCriterion->getResourceName(), PHP_EOL ); }
Python
def attach_user_list( client: GoogleAdsClient, customer_id: str, ad_group_resource_name: str, user_list_id: int, ) -> None: """Targets a user list with an ad group. Args: client: An initialized GoogleAds client. customer_id: The Google Ads customer ID. ad_group_resource_name: The resource name of the target ad group. user_list_id: The ID of the user list to target for remarketing. """ # Get the AdGroupCriterionService client. ad_group_criterion_service: AdGroupCriterionServiceClient = ( client.get_service("AdGroupCriterionService") ) # Create an ad group criterion operation and set the ad group criterion # values. ad_group_criterion_operation: AdGroupCriterionOperation = client.get_type( "AdGroupCriterionOperation" ) ad_group_criterion: AdGroupCriterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = ad_group_resource_name ad_group_criterion.user_list.user_list = client.get_service( "UserListService" ).user_list_path(customer_id, str(user_list_id)) # Issue a mutate request to add the ad group criterion. ad_group_criterion_response: MutateAdGroupCriteriaResponse = ( ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) ) print( "Created ad group criterion with resource name " f"'{ad_group_criterion_response.results[0].resource_name}'." )
Ruby
def attach_user_list(client, customer_id, ad_group_resource_name, user_list_id) user_list_resource_name = client.path.user_list(customer_id, user_list_id) # Creates the ad group criterion that targets the user list. ad_group_criterion = client.resource.ad_group_criterion do |agc| agc.ad_group = ad_group_resource_name agc.user_list = client.resource.user_list_info do |ul| ul.user_list = user_list_resource_name end end # Creates the ad group criterion operation. op = client.operation.create_resource.ad_group_criterion(ad_group_criterion) response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [op] ) puts "Created ad group criterion: #{response.results.first.resource_name}" end
Perl
sub attach_user_list { my ($api_client, $customer_id, $ad_group_resource_name, $user_list_id) = @_; # Create the ad group criterion that targets the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V25::Resources::AdGroupCriterion->new({ adGroup => $ad_group_resource_name, userList => Google::Ads::GoogleAds::V25::Common::UserListInfo->new({ userList => Google::Ads::GoogleAds::V25::Utils::ResourceNames::user_list( $customer_id, $user_list_id )})}); # Create an ad group criterion operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V25::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({create => $ad_group_criterion}); # Issue a mutate request to add the ad group criterion. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); printf "Created ad group criterion with resource name '%s'.\n", $ad_group_criteria_response->{results}[0]{resourceName}; }
curl
Tải báo cáo xuống cho chiến dịch tái tiếp thị linh động
Bạn không thể báo cáo ở cấp từng thành phần tái tiếp thị linh động, tương tự như hành vi của chế độ thiết lập cũ dựa trên nguồn cấp dữ liệu. Bạn vẫn có thể truy xuất các chỉ số hiệu suất ở cấp chiến dịch và cấp nhóm quảng cáo bằng cách sử dụng GoogleAdsService. Bạn cũng có thể truy vấn asset_set_type_view để truy xuất các chỉ số hiệu suất (metrics.impressions, metrics.clicks, metrics.cost_micros, metrics.conversions) được phân đoạn theo asset_set_type_view.asset_set_type (chẳng hạn như DYNAMIC_EDUCATION, DYNAMIC_FLIGHTS, DYNAMIC_HOTELS).