Pelaporan

Anda dapat mengambil atribut pelaporan dan metrik performa untuk kampanye Peningkat Permintaan di tingkat kampanye, iklan, dan aset.

Pelaporan tingkat kampanye

Seperti jenis kampanye lainnya, Anda dapat menggunakan GoogleAdsService.SearchStream untuk mengambil atribut dan metrik performa kampanye Peningkat Permintaan:

SELECT
  campaign.id,
  campaign.status,
  campaign.bidding_strategy_type,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros
FROM campaign
WHERE campaign.advertising_channel_type = DEMAND_GEN

Untuk menyegmentasikan klik dalam pelaporan untuk kampanye Peningkat Permintaan menurut jenis klik, filter menurut segments.click_type = CROSS_NETWORK:

SELECT
  campaign.id,
  segments.click_type,
  metrics.clicks
FROM campaign
WHERE campaign.advertising_channel_type = DEMAND_GEN
  AND segments.click_type = CROSS_NETWORK

Untuk mengelompokkan performa Peningkat Permintaan menurut saluran (seperti YOUTUBE, DISCOVER, GMAIL, MAPS, atau CONTENT) dan platform YouTube (YOUTUBE_INSTREAM, YOUTUBE_INFEED, YOUTUBE_SHORTS, atau UNSEGMENTED), pilih segments.ad_network_type dan segments.ad_sub_network_type (perhatikan bahwa segments.ad_sub_network_type harus selalu dipilih bersama dengan segments.ad_network_type):

SELECT
  campaign.id,
  segments.ad_network_type,
  segments.ad_sub_network_type,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.video_trueview_views
FROM campaign
WHERE campaign.advertising_channel_type = DEMAND_GEN

Pelaporan tingkat iklan

Google Ads API mendukung iklan multi-aset, carousel, responsif video, dan produk Peningkat Permintaan (DemandGenMultiAssetAdInfo, DemandGenCarouselAdInfo, DemandGenVideoResponsiveAdInfo, dan DemandGenProductAdInfo). Gunakan kueri ini dengan GoogleAdsService.SearchStream untuk mengambil atribut dan metriknya:

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.tall_portrait_marketing_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.classic_display_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.headlines,
  ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions,
  ad_group_ad.ad.demand_gen_multi_asset_ad.business_name,
  ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_MULTI_ASSET_AD

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.demand_gen_carousel_ad.business_name,
  ad_group_ad.ad.demand_gen_carousel_ad.logo_image,
  ad_group_ad.ad.demand_gen_carousel_ad.headline,
  ad_group_ad.ad.demand_gen_carousel_ad.description,
  ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text,
  ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_CAROUSEL_AD

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1,
  ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2,
  ad_group_ad.ad.demand_gen_video_responsive_ad.business_name,
  ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions,
  ad_group_ad.ad.demand_gen_video_responsive_ad.companion_banners,
  ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions,
  ad_group_ad.ad.demand_gen_video_responsive_ad.headlines,
  ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images,
  ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines,
  ad_group_ad.ad.demand_gen_video_responsive_ad.videos,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.video_trueview_views
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_VIDEO_RESPONSIVE_AD

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.demand_gen_product_ad.headline,
  ad_group_ad.ad.demand_gen_product_ad.description,
  ad_group_ad.ad.demand_gen_product_ad.logo_image,
  ad_group_ad.ad.demand_gen_product_ad.breadcrumb1,
  ad_group_ad.ad.demand_gen_product_ad.breadcrumb2,
  ad_group_ad.ad.demand_gen_product_ad.business_name,
  ad_group_ad.ad.demand_gen_product_ad.call_to_action,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_PRODUCT_AD

Anda juga dapat membuat kueri semua jenis iklan Peningkat Permintaan secara bersamaan dalam satu permintaan:

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.demand_gen_multi_asset_ad.headlines,
  ad_group_ad.ad.demand_gen_carousel_ad.headline,
  ad_group_ad.ad.demand_gen_video_responsive_ad.headlines,
  ad_group_ad.ad.demand_gen_product_ad.headline,
  ad_group_ad.ad.demand_gen_product_ad.description,
  ad_group_ad.ad.demand_gen_product_ad.business_name,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros
FROM ad_group_ad
WHERE ad_group_ad.ad.type IN (
  DEMAND_GEN_MULTI_ASSET_AD,
  DEMAND_GEN_CAROUSEL_AD,
  DEMAND_GEN_VIDEO_RESPONSIVE_AD,
  DEMAND_GEN_PRODUCT_AD
)

Pelaporan tingkat aset

Kampanye Peningkat Permintaan memiliki jenis aset khusus untuk kartu carousel (DEMAND_GEN_CAROUSEL_CARD). Gunakan GoogleAdsService.SearchStream untuk mengambil aset ini:

SELECT
  asset.id,
  asset.demand_gen_carousel_card_asset.marketing_image_asset,
  asset.demand_gen_carousel_card_asset.square_marketing_image_asset,
  asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset,
  asset.demand_gen_carousel_card_asset.headline,
  asset.demand_gen_carousel_card_asset.call_to_action_text
FROM asset
WHERE asset.type = DEMAND_GEN_CAROUSEL_CARD

Anda juga dapat mengambil metrik performa untuk aset DEMAND_GEN_CAROUSEL_CARD menggunakan ad_group_ad_asset_view:

SELECT
  asset.id,
  asset.name,
  asset.type,
  metrics.impressions
FROM ad_group_ad_asset_view
WHERE ad_group_ad_asset_view.field_type = DEMAND_GEN_CAROUSEL_CARD

Entitas yang tidak didukung

Meskipun iklan responsif video Peningkat Permintaan standar (DEMAND_GEN_VIDEO_RESPONSIVE_AD) didukung, iklan video Discovery lama yang tidak digunakan lagi dan muncul di UI Google Ads dengan jenis iklan "Iklan video Peningkat Permintaan (lama)" tidak didukung oleh Google Ads API dan tidak akan ditampilkan oleh GoogleAdsService.SearchStream atau GoogleAdsService.Search.

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