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As informações de relatórios das campanhas Geração de demanda podem ser recuperadas em diferentes níveis, assim como outros tipos de campanha.
Relatórios no nível da campanha
Assim como em outros tipos de campanha, você pode usar
GoogleAdsService.SearchStream
para recuperar atributos e métricas de performance das campanhas Geração de demanda.
As campanhas Geração de demanda têm um tipo de recurso especializado para anúncios de carrossel.
Use
GoogleAdsService.SearchStream
para extrair esses recursos.
Os anúncios que aparecem no front-end do Google Ads com o tipo de anúncio "Anúncio em vídeo Geração de demanda (legado)" não são compatíveis com a API Google Ads e não serão retornados por GoogleAdsService.SearchStream.
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2025-09-05 UTC."],[[["\u003cp\u003eDemand Gen campaign reporting data can be accessed through the Google Ads API, with campaign and ad-level details available via \u003ccode\u003eGoogleAdsService.SearchStream\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eDemand Gen entities were renamed from \u003ccode\u003ediscovery\u003c/code\u003e to \u003ccode\u003edemand_gen\u003c/code\u003e in Google Ads API v17, affecting campaign and ad type queries.\u003c/p\u003e\n"],["\u003cp\u003eThree Demand Gen ad types are supported: \u003ccode\u003eDEMAND_GEN_MULTI_ASSET_AD\u003c/code\u003e, \u003ccode\u003eDEMAND_GEN_CAROUSEL_AD\u003c/code\u003e, and \u003ccode\u003eDEMAND_GEN_VIDEO_RESPONSIVE_AD\u003c/code\u003e, each with specific attributes retrievable through the API.\u003c/p\u003e\n"],["\u003cp\u003eDemand Gen carousel ads utilize a dedicated asset type, \u003ccode\u003eDEMAND_GEN_CAROUSEL_CARD\u003c/code\u003e, for which asset-level reporting and metrics can be accessed.\u003c/p\u003e\n"],["\u003cp\u003e"Demand Gen video ad (legacy)" ads visible in the Google Ads interface are not supported by the Google Ads API.\u003c/p\u003e\n"]]],[],null,["# Report and optimize\n\nReporting information for Demand Gen campaigns can be retrieved at different\nlevels, similar to other campaign types.\n\nCampaign-level reporting\n------------------------\n\nAs with other campaign types, you can use\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)\nto retrieve attributes and performance metrics for Demand Gen campaigns. \n\n SELECT\n campaign.id,\n campaign.status,\n campaign.bidding_strategy_type\n FROM campaign\n WHERE campaign.advertising_channel_type = DEMAND_GEN\n\nTo retrieve clicks in reporting for Demand Gen campaigns, filter by `click_type`\nof `CROSS_NETWORK`.\n\nAd-level reporting\n------------------\n\nThe Google Ads API supports three types of Demand Gen ads. Use these queries with\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)\nto retrieve them. \n\n SELECT\n ad_group_ad.ad.id,\n ad_group_ad.ad.type,\n ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images,\n ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images,\n ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images,\n ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images,\n ad_group_ad.ad.demand_gen_multi_asset_ad.headlines,\n ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions,\n ad_group_ad.ad.demand_gen_multi_asset_ad.business_name,\n ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text,\n ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only\n FROM ad_group_ad\n WHERE ad_group_ad.ad.type = DEMAND_GEN_MULTI_ASSET_AD\n\n SELECT\n ad_group_ad.ad.id,\n ad_group_ad.ad.type,\n ad_group_ad.ad.demand_gen_carousel_ad.business_name,\n ad_group_ad.ad.demand_gen_carousel_ad.logo_image,\n ad_group_ad.ad.demand_gen_carousel_ad.headline,\n ad_group_ad.ad.demand_gen_carousel_ad.description,\n ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text,\n ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards\n FROM ad_group_ad\n WHERE ad_group_ad.ad.type = DEMAND_GEN_CAROUSEL_AD\n\n SELECT\n ad_group_ad.ad.id,\n ad_group_ad.ad.type,\n ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1,\n ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2,\n ad_group_ad.ad.demand_gen_video_responsive_ad.business_name,\n ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions,\n ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions,\n ad_group_ad.ad.demand_gen_video_responsive_ad.headlines,\n ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images,\n ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines,\n ad_group_ad.ad.demand_gen_video_responsive_ad.videos\n FROM ad_group_ad\n WHERE ad_group_ad.ad.type = DEMAND_GEN_VIDEO_RESPONSIVE_AD\n\nAsset-level reporting\n---------------------\n\nDemand Gen campaigns have a specialized asset type for carousel ads.\nUse\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)\nto retrieve these assets. \n\n SELECT\n asset.id,\n asset.demand_gen_carousel_card_asset.marketing_image_asset,\n asset.demand_gen_carousel_card_asset.square_marketing_image_asset,\n asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset,\n asset.demand_gen_carousel_card_asset.headline,\n asset.demand_gen_carousel_card_asset.call_to_action_text\n FROM asset\n WHERE asset.type = DEMAND_GEN_CAROUSEL_CARD\n\nYou can also retrieve metrics for `DEMAND_GEN_CAROUSEL_CARD` assets. \n\n SELECT\n asset.id,\n asset.name,\n asset.type,\n metrics.impressions\n FROM ad_group_ad_asset_view\n WHERE ad_group_ad_asset_view.field_type = DEMAND_GEN_CAROUSEL_CARD\n\nUnsupported entities\n--------------------\n\nAds that show up in the Google Ads frontend with ad type \"Demand Gen\nvideo ad (legacy)\" are not supported by the Google Ads API and won't be returned by\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)."]]
