Berichtsinformationen für Demand Gen-Kampagnen können auf unterschiedlichen die bei anderen Kampagnentypen erscheinen.
Berichte auf Kampagnenebene
Wie bei anderen Kampagnentypen können Sie
GoogleAdsService.SearchStream
um Attribute und Leistungsmesswerte für Demand Gen-Kampagnen abzurufen.
Mit der Google Ads API Version 17 oder höher:
SELECT
campaign.id,
campaign.status,
campaign.bidding_strategy_type
FROM campaign
WHERE campaign.advertising_channel_type = DEMAND_GEN
Mit der Google Ads API Version 16 und niedriger:
SELECT
campaign.id,
campaign.status,
campaign.bidding_strategy_type
FROM campaign
WHERE campaign.advertising_channel_type = DISCOVERY
Wenn Sie Klicks in Berichten für Demand Gen-Kampagnen abrufen möchten, filtern Sie nach click_type
von CROSS_NETWORK.
Berichte auf Anzeigenebene
In der Google Ads API werden drei Arten von Demand Gen-Anzeigen unterstützt. Diese
Abfragen mit GoogleAdsService.SearchStream
um sie abzurufen.
Mit der Google Ads API Version 17 oder höher:
SELECT
ad_group_ad.ad.id,
ad_group_ad.ad.type,
ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images,
ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images,
ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images,
ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images,
ad_group_ad.ad.demand_gen_multi_asset_ad.headlines,
ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions,
ad_group_ad.ad.demand_gen_multi_asset_ad.business_name,
ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text,
ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_MULTI_ASSET_AD
SELECT
ad_group_ad.ad.id,
ad_group_ad.ad.type,
ad_group_ad.ad.demand_gen_carousel_ad.business_name,
ad_group_ad.ad.demand_gen_carousel_ad.logo_image,
ad_group_ad.ad.demand_gen_carousel_ad.headline,
ad_group_ad.ad.demand_gen_carousel_ad.description,
ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text,
ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_CAROUSEL_AD
SELECT
ad_group_ad.ad.id,
ad_group_ad.ad.type,
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1,
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2,
ad_group_ad.ad.demand_gen_video_responsive_ad.business_name,
ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions,
ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions,
ad_group_ad.ad.demand_gen_video_responsive_ad.headlines,
ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images,
ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines,
ad_group_ad.ad.demand_gen_video_responsive_ad.videos,
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_VIDEO_RESPONSIVE_AD
Mit der Google Ads API Version 16 und niedriger:
SELECT
ad_group_ad.ad.id,
ad_group_ad.ad.type,
ad_group_ad.ad.discovery_multi_asset_ad.marketing_images,
ad_group_ad.ad.discovery_multi_asset_ad.square_marketing_images,
ad_group_ad.ad.discovery_multi_asset_ad.portrait_marketing_images,
ad_group_ad.ad.discovery_multi_asset_ad.logo_images,
ad_group_ad.ad.discovery_multi_asset_ad.headlines,
ad_group_ad.ad.discovery_multi_asset_ad.descriptions,
ad_group_ad.ad.discovery_multi_asset_ad.business_name,
ad_group_ad.ad.discovery_multi_asset_ad.call_to_action_text,
ad_group_ad.ad.discovery_multi_asset_ad.lead_form_only
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DISCOVERY_MULTI_ASSET_AD
SELECT
ad_group_ad.ad.id,
ad_group_ad.ad.type,
ad_group_ad.ad.discovery_carousel_ad.business_name,
ad_group_ad.ad.discovery_carousel_ad.logo_image,
ad_group_ad.ad.discovery_carousel_ad.headline,
ad_group_ad.ad.discovery_carousel_ad.description,
ad_group_ad.ad.discovery_carousel_ad.call_to_action_text,
ad_group_ad.ad.discovery_carousel_ad.carousel_cards
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DISCOVERY_CAROUSEL_AD
SELECT
ad_group_ad.ad.id,
ad_group_ad.ad.type,
ad_group_ad.ad.discovery_video_responsive_ad.breadcrumb1,
ad_group_ad.ad.discovery_video_responsive_ad.breadcrumb2,
ad_group_ad.ad.discovery_video_responsive_ad.business_name,
ad_group_ad.ad.discovery_video_responsive_ad.call_to_actions,
ad_group_ad.ad.discovery_video_responsive_ad.descriptions,
ad_group_ad.ad.discovery_video_responsive_ad.headlines,
ad_group_ad.ad.discovery_video_responsive_ad.logo_images,
ad_group_ad.ad.discovery_video_responsive_ad.long_headlines,
ad_group_ad.ad.discovery_video_responsive_ad.videos,
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DISCOVERY_VIDEO_RESPONSIVE_AD
Berichte auf Asset-Ebene
Demand Gen-Kampagnen haben einen speziellen Asset-Typ für Karussell-Anzeigen.
Verwenden Sie
GoogleAdsService.SearchStream
um diese Assets abzurufen.
Mit der Google Ads API Version 17 oder höher:
SELECT
asset.id,
asset.demand_gen_carousel_card_asset.marketing_image_asset,
asset.demand_gen_carousel_card_asset.square_marketing_image_asset,
asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset,
asset.demand_gen_carousel_card_asset.headline,
asset.demand_gen_carousel_card_asset.call_to_action_text
FROM asset
WHERE asset.type = DEMAND_GEN_CAROUSEL_CARD
Mit der Google Ads API Version 16 und niedriger:
SELECT
asset.id,
asset.discovery_carousel_card_asset.marketing_image_asset,
asset.discovery_carousel_card_asset.square_marketing_image_asset,
asset.discovery_carousel_card_asset.portrait_marketing_image_asset,
asset.discovery_carousel_card_asset.headline,
asset.discovery_carousel_card_asset.call_to_action_text
FROM asset
WHERE asset.type = DISCOVERY_CAROUSEL_CARD
Sie können auch Messwerte für DEMAND_GEN_CAROUSEL_CARD-Assets abrufen.
Mit der Google Ads API Version 17 oder höher:
SELECT
asset.id,
asset.name,
asset.type,
metrics.impressions
FROM ad_group_ad_asset_view
WHERE ad_group_ad_asset_view.field_type = DEMAND_GEN_CAROUSEL_CARD
Mit der Google Ads API Version 16 und niedriger:
SELECT
asset.id,
asset.name,
asset.type,
metrics.impressions
FROM ad_group_ad_asset_view
WHERE ad_group_ad_asset_view.field_type = DISCOVERY_CAROUSEL_CARD
## Unsupported entities
Ads that show up in the Google Ads frontend with ad type "Demand Gen
video ad (legacy)" are not supported by the Google Ads API and won't be returned by
[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v17/GoogleAdsService#searchstream)